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Prosumer is a portmanteau formed by contracting either the word professional or less often, producer with the word consumer. For example, a prosumer grade digital camera is a "cross" between consumer grade and professional grade.

The term has also taken on multiple meanings in business and economics: the business sector sees the prosumer (professional–consumer) as a market segment, whereas economists see the prosumer (producer–consumer) as having greater independence from the mainstream economy. These differing meanings often describe the same people; consumers unusually interested in the products. It can also be used to differentiate the traditional passive consumer with an active consumer role more involved in the process, such as activity in the design or customization of the end product.

Definition variations[link]

This unreferenced section requires citations to ensure verifiability.

General meanings[link]

• The term was coined by futurologist Alvin Toffler in 1980 and that meaning is not commonly used today. Loosely, Toffler's "proactive consumer" prosumers were common consumers who were predicted to each become active to help personally improve or design the goods and services of the marketplace, transforming it and their roles as consumers. Toffler is discussed in depth below.
• By far the most common usage of the term describes the consumers, enthusiasts who buy products (almost always technical) that fall between professional and consumer grade standards in quality, complexity, or functionality. Prosumer also commonly refers to those products. Semiprofessional. "Prosumer" is a well-accepted category for camcorders, digital cameras, VCRs, "and other video playthings."^[1] These advanced product features and higher prosumer expectations lend themselves to increased customizing in Toffler's product-improvement sense.^[2]
• The "producing consumer" prosumer creates goods for their own use and also possibly to sell. Uncommon usage.
• "Professional consumers" prosumers are excellent, better informed consumers who are buying top-grade or best-value products, or think they are. This group also includes a broader target for marketers and advertisers. According to Prosumer-Reports.com this attractive hip, young group "are influencing markets all over the globe. Empowered by new technologies and improved access to information, Prosumers are highly knowledgeable and demanding consumers."^[3] Uncommon or sarcastic usage; "Americans are prosumers." "I'm a professional “prosumer” and shopaholic."^[4]

Producer and consumer[link]

Marshall McLuhan and Barrington Nevitt suggested in their 1972 book Take Today, (p. 4) that with electric technology, the consumer would become a producer. In the 1980 book, The Third Wave, futurologist Alvin Toffler coined the term "prosumer" when he predicted that the role of producers and consumers would begin to blur and merge (even though he described it in his book Future Shock from 1970). Toffler envisioned a highly saturated marketplace as mass production of standardized products began to satisfy basic consumer demands. To continue growing profit, businesses would initiate a process of mass customization, that is the mass production of highly customized products.

However, to reach a high degree of customization, consumers would have to take part in the production process especially in specifying design requirements. In a sense, this is merely an extension or broadening of the kind of relationship that many affluent clients have had with professionals like architects for many decades.

Toffler has extended these and many other ideas well into the 21st-century. Along with recently published works such as Revolutionary Wealth (2006), we can recognize and assess both the concept and fact of the prosumer as it is seen and felt on a worldwide scale. That these concepts are having global impact and reach, however, can be measured in part by noting in particular, Toffler's popularity in China. Discussing some of these issues with Newt Gingrich on C-Span's After Words program in June 2006, Toffler mentioned that The Third Wave is the second ranked bestseller of all time in China, just behind a work by Mao Zedong.^[5]

Don Tapscott reintroduced the concept in his 1995 book The Digital Economy.

Despite several decades of usage, the term only recently began to receive full theoretical elaboration. George Ritzer and Nathan Jurgenson, in a widely cited article, claim that prosumption has become a salient characteristic of Web 2.0. Prosumers create value for companies without receiving wages.

Mass customization has not taken place in most areas of the economy. Mass customization has ruled the food & beverage industry for years. Look at how many choices we are faced with in the grocery stores and supermarkets. Brand extension and dilution are ways companies have sold more under various names, giving us thousands of choices. Most consumption continues to be passive as critics of television, recorded music, and fast food would argue. Indeed, people are generally uninterested in going to the effort of customizing the myriad products that comprise modern consumer culture. In The Paradox of Choice: Why More is Less, Barry Schwartz argues that diminishing returns from a confusing abundance of consumer choice is producing stress and dissatisfaction.³ Still, one key area of high-customization is taking place: highly involved hobbyists.

Professional consumer[link]

With customization focused on leisure pursuits, Toffler's initial combination has been largely supplanted by a second pair of blurring roles: that of the professional and consumer. In particular, hobbyists have become ever-more demanding in the pursuits of their hobbies, often rising above the level of dilettante (an amateur, someone who dabbles in a field out of casual interest rather than as a profession or serious interest) to the point of commanding skills equal to that of professionals. Key examples of such hobbies are:

• home improvement as illustrated by the rise of hardware stores such as Home Depot
• cooking as illustrated by creation of entirely new cable television channels entirely dedicated to the culinary arts such as The Food Channel or Food Network
• photography as illustrated by still cameras and camcorders that, often, are on a par with equipment used by professionals

This professional slant of the prosumer term is most common in photography which is a field that highlights prosumer trends. Access to professional-level equipment and skills is made possible by combination of factors such as:

• high disposable incomes by some sectors of the population
• increased leisure time, again, for some sectors of the population
• continuously falling prices of ever more advanced products (especially electronics)
• media geared towards amateurs and hobbyists:
  • beginning in the 1980s with the advent of desktop publishing, a growing profusion of magazines to satisfy specialized interests
  • beginning in the mid-1990s with the advent of the Internet, an even wider range of websites with online forums to pool experience
• Pertaining to electronics; are considered to be "on the fence" as a product of lower quality than a professional product, and higher quality (sometimes in the form of bells and whistles) than a consumer product. Some examples include:
  • Digital camcorders
  • Still cameras
  • HDTVs

Non-corporate producer and consumer[link]

Yet a third meaning or usage of prosumer is springing up, especially among some activist groups. That is, the producer and consumer roles are being combined so as to exclude (or at least diminish) the role of the corporate producer; thus, rather than generating higher corporate profits from value-added products, producers would, at best, be reduced to supplying lower-profit commodity inputs. Indeed, the more consumer-oriented prosumer spin is irrelevant to many people with diminished disposable income caused by various economic trends such as globalization, automation, and wealth concentration. Identifiable trends and movements outside of the mainstream economy that have adopted prosumer terminology and techniques include:

• a Do It Yourself (DIY) approach as a means of economic self-sufficiency or simply as a way to survive on diminished income
• the voluntary simplicity movement that seeks personal, social, and environmental goals through prosumer activities such as:
  • growing one's own food
  • repairing clothing and appliances rather than buying new items
  • playing musical instruments rather than listening to recorded music
• use of new media-creation and distribution technologies to foster independent media (see Indymedia); many involved in independent media reject mass culture generated by concentrated corporate media
• self-sufficient barter networks, notably in developing nations, such as Argentina's RGT have adopted the term prosumer⁴

These blurrings of the roles of consumer and producer have their predecessor in the cooperative self-help movements that sprang up during various economic crises e.g. the Great Depression in the 1930s.

Influence on a company's R & D budget[link]

A fourth view of the Prosumer is as one who can influence the R & D spending of a company in ways which directly benefit them. For example, say you’re a manufacturer of widgets. One of your customers changes their requirements and asks that all their widgets sing. This customer is important enough that losing them would seriously hurt your bottom line. Based on their request you direct a portion of your R & D budget to solve their specific problem. While the customer didn’t directly make the changes they did influence your company with their design requirements. This arrangement has positive effects for both parties:

For the customer:

• Immediate access to the new technology.
• The technology meets their specific requirements.

For the company:

• Strengthened relationship with the customer.
• Demonstrates a willingness to keep their customers satisfied.
• The company now has a new feature/product/service they can market to other customers.

Prosumerise[link]

In their paper entitled "When the Enterprise becomes the Prosumerise",[1] Widality discusses how the very different IT and mobility needs of the prosumer, consumer and enterprise are all now melding into a common set of requirements, driven by the rise of smartphones and downloadable applications that consumers, prosumers and enterprises are consuming in equal numbers. Solutions providers can now address the "Prosumerise" (i.e. the combined needs of the consumer, prosumer and enterprise) with common solutions. Prosumerise can also be used as a verb to describe the act of prosumerising a technology or market.

Prosumption[link]

In their book Wikinomics: How Mass Collaboration Changes Everything, Don Tapscott and Anthony D. Williams coined the related term of prosumption (production/consumption) to refer to the creation of products and services by the same people who will ultimately use them. The book states criteria that increase the value of prosumers' participation such as openness, sharing, peering, globalizing. But empirically some criteria have inverse relationships.^[6] Companies and individuals are increasingly utilizing and involving the end-users to develop final products and services. In some instances, end-users are creating products on their own, without the interference or assistance of third-parties (i.e. companies, organizations, etc.). For example, Lego Mindstorms allows users to download software from Lego's website so that the users can edit and update software as they wish.

See also[link]

• Commons-based peer production

References[link]

Lui, K.M. and Chan, K.C.C. (2008) Software Development Rhythms: Harmonizing Agile Practices for Synergy, John Wiley and Sons, ISBN 978-0-470-07386-5

Ritzer, G. & Jurgenson, N., 2010. Production, Consumption, Prosumption. Journal of Consumer Culture, 10(1), pp. 13 –36. http://joc.sagepub.com/cgi/reprint/10/1/13?ijkey=KKTk6xYE6Vq1c&keytype=ref&siteid=spjoc&utm_source=eNewsletter&utm_medium=email&utm_campaign=1J22

External links[link]

Look up prosumer in Wiktionary, the free dictionary.

• Turns of Phrase: Prosumer - business-oriented definitions of producer/professional and consumer
• February 2004 Datacloud on "Consumer" - relating Toffler/cluetrain and noting examples of corporate prosumer activity
• Review of The Paradox of Choice: Why More is Less - from January, 2004 Christian Science Monitor
• Argentina's RGT - The World's Largest "Usury-Free" Barter and Trading Network - activist-oriented usage of prosumer
• DIY happy - A website devoted to helping people reach economic self-sufficiency through daily coverage of numerous DIY projects.
• Wikihowto - A wiki website aiming to make know-how free, providing consumers another option - not just to buy, but create it themselves.
• widwi = what I did with it - A website for do-it-yourselfers to share 'before' and 'after' pictures of their projects.
• Managing Prosumers - An article from ComputerWorld magazine about prosumers and their influence on wireless devices.
• Prometeus: the future of media - The rise of the Prosumer by a video.
• Prosumer Studies Working Group - A group based in the University of Maryland Sociology Department that publishes on the topic of Prosumption.

This biographical article needs additional citations for verification. It includes attribution to IMDb, which may not be a reliable source for biographical information. Please help by adding additional, reliable sources for verification. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately, especially if potentially libelous or harmful. (November 2011)

Alvin Toffler
Alvin Toffler (2006)
Born	(1928-10-04) 4 October 1928 (age 83) New York City
Residence	Los Angeles, California
Nationality	United States
Ethnicity	Jewish
Education	Multiple honorary doctorates
Alma mater	New York University
Occupation	Futurist, journalist, writer
Known for	Future Shock, The Third Wave
Board member of	International Institute for Strategic Studies
Spouse	Heidi Toffler
Awards	McKinsey Foundation Book Award for Contributions to Management Literature, Officier de L’Ordre des Arts et Lettres
Website
alvintoffler.net
Notes [1]

Alvin Toffler (born October 4, 1928 in New York City^[2]) is an American writer and futurist, known for his works discussing the digital revolution, communication revolution, corporate revolution and technological singularity.

A former associate editor of Fortune magazine, his early work focused on technology and its impact (through effects like information overload). Then he moved to examining the reaction of and changes in society. His later focus has been on the increasing power of 21st century military hardware, weapons and technology proliferation, and capitalism.

He founded Toffler Associates, a management consulting company, and was a visiting scholar at the Russell Sage Foundation, visiting professor at Cornell University, faculty member of the New School for Social Research, a White House correspondent, an editor of Fortune magazine, and a business consultant.^[3]

Toffler is married to Heidi Toffler, also a writer and futurist. They live in the Bel Air section of Los Angeles, California, just north of Sunset Boulevard.

The couple’s only child, Karen Toffler, (1954–2000) died after more than a decade suffering from Guillain Barre Syndrome at the age of 46^[4][5]

Early life and career[link]

Alvin Toffler was born in New York city in 1928. He met his future wife, Heidi, at New York University where he was an English major and she was starting a graduate course in linguistics. Being radical students, they decided against further graduate work, moved to the Midwestern United States, married, spending the next five years as blue-collar workers on assembly lines while studying industrial mass production in their daily work. Heidi became a union shop steward in the aluminum foundry where she worked. Alvin became a millwright and welder.^[6]

Their hands-on practical labor experience got Toffler a position on a union-backed newspaper, a transfer to its Washington bureau, then three years as a White House Correspondent covering Congress and the White House for a Pennsylvania daily. Meanwhile his wife worked at a specialized library for business and behavioral science.^[6]

They returned to New York City when Fortune magazine invited Alvin to become its labor columnist, later having him write about business and management.^[6]

After leaving Fortune magazine, Alvin Toffler was hired by IBM to do research and write a paper on the social and organizational impact of computers, leading to his contact with the earliest computer “gurus” and artificial intelligence researchers and proponents. Xerox invited him to write about its research laboratory and AT&T consulted him for strategic advice. This AT&T work led to a study of telecommunications which advised its top management for the company to break up more than a decade before the government forced AT&T to break up.^[6]

In the mid-’60s the Tofflers began work on what would later become Future Shock.^[6]

In 1996, with Tom Johnson, an American business consultant, they co-founded Toffler Associates, an advisory firm designed to implement many of the ideas the Tofflers have written on. The firm worked with businesses, NGOs, and governments in the U.S., South Korea, Mexico, Brazil, Singapore, Australia and other countries.^[6]

His ideas[link]

Toffler explains, “Society needs people who take care of the elderly and who know how to be compassionate and honest. Society needs people who work in hospitals. Society needs all kinds of skills that are not just cognitive; they’re emotional, they’re affectional. You can’t run the society on data and computers alone.”^[7] Toffler is also frequently cited as stating: "Tomorrow's illiterate will not be the man who can't read; he will be the man who has not learned how to learn." The words came from Herbert Gerjuoy, whom Toffler cites in full as follows: "The new education must teach the individual how to classify and reclassify information, how to evaluate its veracity, how to change categories when necessary, how to move from the concrete to the abstract and back, how to look at problems from a new direction — how to teach himself. Tomorrow's illiterate will not be the man who can't read; he will be the man who has not learned how to learn."

In his book The Third Wave Toffler describes three types of societies, based on the concept of “waves”—each wave pushes the older societies and cultures aside.

• First Wave is the society after agrarian revolution and replaced the first hunter-gatherer cultures.
• Second Wave is the society during the Industrial Revolution (ca. late 17th century through the mid-20th century). The main components of the Second Wave society are nuclear family, factory-type education system and the corporation. Toffler writes: “The Second Wave Society is industrial and based on mass production, mass distribution, mass consumption, mass education, mass media, mass recreation, mass entertainment, and weapons of mass destruction. You combine those things with standardization, centralization, concentration, and synchronization, and you wind up with a style of organization we call bureaucracy.”
• Third Wave is the post-industrial society. According to Toffler, since the late 1950s most nations have been moving away from a Second Wave Society into what he would call a Third Wave Society, one based on actionable knowledge as a primary resource. His description of this (super-industrial society) dovetails into other writers' concepts (like the Information Age, Space Age, Electronic Era, Global Village, technetronic age, scientific-technological revolution), which to various degrees predicted demassification, diversity, knowledge-based production, and the acceleration of change (one of Toffler’s key maxims is “change is non-linear and can go backwards, forwards and sideways”).

In this post-industrial society, there is a wide diversity of lifestyles (“subcultures”). Adhocracies (fluid organizations) adapt quickly to changes. Information can substitute most of the material resources (see ersatz) and becomes the main material for workers (cognitarians instead of proletarians), who are loosely affiliated. Mass customization offers the possibility of cheap, personalized, production catering to small niches (see just-in-time production).

The gap between producer and consumer is bridged by technology using a so called configuration system. “Prosumers” can fill their own needs (see open source, assembly kit, freelance work). This was the notion that new technologies are enabling the radical fusion of the producer and consumer into the prosumer. In some cases prosuming entails a “third job” where the corporation “outsources” its labor not to other countries, but to the unpaid consumer, such as when we do our own banking through an ATM instead of a teller that the bank must employ, or trace our own postal packages on the internet instead of relying on a paid clerk.

Since the 1960s, people have been trying to make sense out of the impact of new technologies and social change. Toffler’s writings have been influential beyond the confines of scientific, economic and public policy discussions. Techno music pioneer Juan Atkins cites Toffler’s phrase “techno rebels” in The Third Wave as inspiring him to use the word “techno” to describe the musical style he helped to create^[8] Toffler’s works and ideas have been subject to various criticisms, usually with the same argumentation used against futurology: that foreseeing the future is nigh impossible. In the 1990s, his ideas were publicly lauded by Newt Gingrich.

The development Toffler believes may go down as this era’s greatest turning point is the creation of wealth in outer space. Wealth today, he argues, is created everywhere (globalisation), nowhere (cyberspace), and out there (outer space). Global positioning satellites are key to synchronising precision time and data streams for everything from cellphone calls to ATM withdrawals. They allow just-in-time (JIT) productivity because of precise tracking. GPS is also becoming central to air-traffic control. And satellites increase agricultural productivity through tracking weather, enabling more accurate forecasts.

Two major predictions of Toffler’s—the paperless office and human cloning—have yet to be realized.

Critical acclaim[link]

Accenture, the management consultancy firm, has dubbed him the third most influential voice among business leaders, after Bill Gates and Peter Drucker. He has also been described in the Financial Times as the “world’s most famous futurologist.” People’s Daily classes him among the 50 foreigners that shaped modern China.^[9]

Selected awards[link]

He is the recipient of several prestigious prizes, including the McKinsey Foundation Book Award for Contributions to Management Literature, Officier de L’Ordre des Arts et Lettres, and appointments, including Fellow of the American Association for the Advancement of Science and the International Institute for Strategic Studies.^[3]

In late 2006, the Tofflers were recipients of Brown University’s Independent Award.^[10]

Bibliography[link]

Alvin Toffler co-wrote his books with his wife Heidi. A few of their well-known works are:

• Future Shock (1970) Bantam Books ISBN 0-553-27737-5
• The Eco-Spasm Report (1975) Bantam Books ISBN 0-553-14474-X
• The Third Wave (1980) Bantam Books ISBN 0-553-24698-4
• Previews & Premises (1983) William Morrow & Co ISBN 0-688-01910-2
• The Adaptive Corporation (1985) McGraw-Hill ISBN 0-553-25383-2
• Powershift: Knowledge, Wealth and Violence at the Edge of the 21st Century (1990) Bantam Books ISBN 0-553-29215-3
• War and Anti-War (1995) Warner Books ISBN 0-446-60259-0
• Revolutionary Wealth (2006) Knopf ISBN 0-375-40174-1

See also[link]

Novels portal

• Daniel Bell
• Norman Swan
• Human nature

References[link]

External links[link]

Wikiquote has a collection of quotations related to: Alvin Toffler

• Official website
• Toffler Associates, the executive advisory firm formed by Alvin and Heidi Toffler.
• After Words: Alvin Toffler interviewed by Newt Gingrich (Real Audio format)
• Alvin Toffler interview on The Gregory Mantell Show
• BookTalk.org: discuss Alvin Toffler’s Future Shock with other readers
• Works by Alvin Toffler on Open Library at the Internet Archive
• Booknotes interview with Alvin and Heidi Toffler on Creating a New Civilization: The Politics of the Third Wave, April 16, 1995.

Don Tapscott
Born	1947
Occupation	Chairman, nGenera Insight
Spouse	Ana Lopes
Children	2
Website
dontapscott.com

Don Tapscott (born 1 June 1947, Toronto, Ontario) is a Canadian business executive, author, consultant and speaker, specializing in business strategy, innovation, organizational transformation and the role of technology in business and society. Tapscott is chairman of business strategy think tank New Paradigm (now nGenera Insight), which he founded in 1993. Tapscott is also a member of World Economic Forum and Adjunct Professor of Management at the Joseph L. Rotman School of Management, University of Toronto.^[1] Tapscott consults with heads of state, cities and corporations under Tapscott Group advisory services.

Tapscott holds a B.Sc. in Psychology and Statistics, and an M.Ed. specializing in Research Methodology. He also holds three honorary Doctor of Laws (honoris causa) granted by the University of Alberta in 2001, Trent University in 2006, and McMaster University in 2010.^[2] While earning his Master's of Education at the University of Alberta, he ran for mayor of Edmonton in the 1977 municipal election.^[3][4]

In 2011, Tapscott placed ninth in the Thinkers50 ranking of the world's most influential management thinkers. In 2012, Tapscott received the Yorktown Humanitarian Award for community service.^{[citation needed]}

Tapscott has authored or co-authored thirteen books on the application of technology in business and society. His fourteenth book Macrowikinomics: Rebooting Business and the World, co-authored by Anthony D. Williams was released in September 2010 and was shortlisted for the Thinkers50 Book Award. Macrowikinomics is the follow-up to Wikinomics: How Mass Collaboration Changes Everything (2006) also co-authored by Anthony D. Williams. Wikinomics was an international bestseller, #1 on the 2007 management book charts, and was translated into 20 languages.^[5]

In 2008, Tapscott published Grown Up Digital: How the Net Generation is Changing Your World, which drew upon a 4.5 million dollar research study of over 11,000 young people and examines how the net generation is changing the world and all of its institutions.^[6] Grown Up Digital is a follow-up to his popular 1997 book Growing Up Digital: The Rise of the Net Generation which explained the business and social impact of the first generation to come of age in the digital world. He is also a an avid accordion player.

His 2003 book The Naked Corporation: How the Age of Transparency Will Revolutionize Business, co-authored with David Ticoll, describes how corporate transparency, accountability, and stakeholder relationships are the new frontier for competitive innovation. His 2000 release Digital Capital: Harnessing the Power of Business Webs describes how business webs are replacing the traditional model of the firm and changing the dynamics of wealth creation and competition. Digital Economy: Promise and Peril In The Age of Networked Intelligence, published in 1995, was one of the first books to describe how the Internet would change business and society. Tapscott is also known for his 1992 book Paradigm Shift: The New Promise of Information Technology.

Tapscott lives in Toronto.

Bibliography[link]

• Don Tapscott, Del Henderson, Morley Greenberg, Planning for Integrated Office Systems: A Strategic Approach, Carswell Legal Pubns, 1984. ISBN 0-87094-653-6.
• Don Tapscott, Del Henderson, Morley Greenberg, Office Automation: A User-Driven Method, Springer, 1985. ISBN 0-306-41973-4.
• Don Tapscott, Art Caston, Paradigm Shift: The New Promise of Information Technology, McGraw-Hill Companies, 1992. ISBN 0-07-062857-2.
• Don Tapscott, Ann Cavoukian, Who Knows: Safeguarding Your Privacy in a Networked World, McGraw-Hill, 1997. ISBN 0-07-063320-7.
• Don Tapscott, The Digital Economy: Promise and Peril In The Age of Networked Intelligence, McGraw-Hill, 1997. ISBN 0-07-063342-8.
• Don Tapscott, Growing Up Digital: The Rise of the Net Generation, McGraw-Hill, 1999. ISBN 978-0-07-134798-3.
• Don Tapscott, David Ticoll, Alex Lowy, Blueprint to the Digital Economy: Creating Wealth in the Era of E-Business, McGraw-Hill, 1999. ISBN 0-07-135213-9.
• Don Tapscott, Creating Value in the Network Economy, Harvard Business Press, 1999. ISBN 0-87584-911-3.
• Don Tapscott, David Ticoll, Alex Lowy, Digital Capital: Harnessing the Power of Business Webs, Harvard Business Press, 2000. ISBN 978-1-57851-193-8.
• Don Tapscott, David Ticoll, The Naked Corporation: How the Age of Transparency Will Revolutionize Business, Free Press, 2003. ISBN 0-7432-4650-0.
• Don Tapscott, Anthony D. Williams, Wikinomics: How Mass Collaboration Changes Everything, Portfolio Trade, 2006. ISBN 1-59184-367-7.
• Don Tapscott, Grown Up Digital: How the Net Generation is Changing Your World, McGraw-Hill, 2008. ISBN 0-07-150863-5.
• Don Tapscott, The Net Generation Takes The Lead; in: Willms Buhse/Ulrike Reinhard: Wenn Anzugträger auf Kapuzenpullis treffen (When Suits meet Hoodies), whois-Verlag 2009. ISBN 978-3-934013-98-8.
• Don Tapscott, Anthony D. Williams, Macrowikinomics: Rebooting Business and the World, Portfolio Hardcover, 2010. ISBN 978-1-59184-356-6.

References[link]

External links[link]

• Don Tapscott at the Internet Movie Database
• 82 minute talk on Wikinomics
• Authors@Google Interview with Eric Schmidt
• Don Tapscott Web 2.0 article and podcast
• 3 minute preview of Wikinomics to ZDNet
• Interview with Don Tapscott on bigthink.com, June 2009
• Interview with Don Tapscott on TWIT's Net at Nite
• RSA Vision webcast - Don Tapscott "The Economic Crisis and the Age of Uncertainty"
• Interview with Don Tapscott on IT Manager Connection by, Stephen Ibaraki