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The House of Gucci

Type	Subsidiary of PPR
Industry	Consumer Goods
Founded	1921
Headquarters	Florence, Italy
Key people	Guccio Gucci Founder Patrizio di Marco, President & CEO, Frida Giannini, Creative director
Products	Clothing, watches, jewelry, shoes and leather goods
Revenue	€ 4.2 billion (31 December 2009)
Parent	PPR
Website	gucci.com

The House of Gucci, better known simply as Gucci (Italian pronunciation: [ˈɡuttʃi]), is an Italian fashion and leather goods label, part of the Gucci Group, which is owned by French company PPR.^[1] Gucci was founded by Guccio Gucci in Florence in 1921.^[2]

Gucci generated circa € 4.2 billion in revenue worldwide in 2008 according to BusinessWeek magazine and climbed to 41st position in the magazine's annual 2009 "Top Global 100 Brands" chart created by Interbrand.^[3] Gucci is also the biggest-selling Italian brand.^[3] Gucci operates about 278 directly operated stores worldwide (as of September 2009) and it wholesales its products through franchisees and upscale department stores.^[4]

History[link]

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From modest beginnings at the end of the 19th century, the Gucci^[5][6][7][8] company became one of the world’s most successful manufacturers of high-end leather goods, clothing, and other fashion products. As an immigrant in Paris and then London, working in exclusive hotels, young Guccio Gucci (1881–1953) was impressed with the luxurious luggage he saw sophisticated guests bring with them. Upon returning to his birthplace of Florence, a city distinguished for high-quality materials and skilled artisans, he established a shop in 1920 that sold fine leather goods with classic styling. Although Gucci organized his workrooms for industrial methods of production, he maintained traditional aspects of fabrication. Initially Gucci employed skilled workers in basic Florentine leather crafts, attentive to finishing. With expansion, machine stitching was a production method that supported construction.

Together with three of his sons, Aldo Gucci (1905–1990), Vasco Gucci (1907–1975), and Rodolfo Gucci (1912–1983), Gucci expanded the company to include stores in Milan and Rome as well as additional shops in Florence. Gucci’s stores featured such finely crafted leather accessories as handbags, shoes, and his iconic ornamented loafer as well as silks and knitwear in a signature pattern. The Gucci loafer is the only shoe in the collection of the Museum of Modern Art in New York.

The company made handbags of cotton canvas rather than leather during World War II as a result of material shortages. The canvas, however, was distinguished by a signature double-G symbol combined with prominent red and green bands. After the war, the Gucci crest, which showed a shield and armored knight surrounded by a ribbon inscribed with the family name, became synonymous with the city of Florence.

Aldo and Rodolfo Gucci further expanded the company’s horizons in 1953 by establishing offices in New York City. Film stars and jet-set travelers to Italy during the 1950s and 1960s brought their glamour to Florence, turning Gucci’s merchandise into international status symbols. Movie stars posed in Gucci’s clothing, accessories, and footwear for lifestyle magazines around the world, contributing to the company’s growing reputation.

Gucci shop on Strøget in Copenhagen, Denmark

Gucci’s distinctive lines made its products among the most frequently copied in the world in the early 2000s. Pigskin, calf, and imported exotic animal skins were subjected to various methods of fabrication. Waterproof canvas and satin were used for evening bags. Bamboo was first used to make handbag handles by a process of heating and molding in 1947, and purses made with a shoulder strap and snaffle-bit decoration were introduced in 1960. In 1964 Gucci’s lush butterfly pattern was custom-created for silk foulards, followed by equally luxuriant floral patterns. The original Gucci loafer was updated by a distinctive snaffle-bit ornament in 1966, while the “Rolls-Royce” luggage set was introduced in 1970. Watches, jewelry, ties, and eyewear were then added to the company’s product lines. A particularly iconic touch, introduced in 1964, was the use of the double-G logo for belt buckles and other accessory decorations.^[9]

The company prospered through the 1970s, but the 1980s were marked by internal family disputes that brought Gucci to the brink of disaster. Rodolfo’s son Maurizio took over the company’s direction after his father’s death in 1983, and dismissed his uncle Aldo—who eventually served a prison term for tax evasion. Maurizio proved to be an unsuccessful president; he was compelled to sell the family-owned company to Investcorp, a Bahrain-based company, in 1988. Maurizio disposed of his remaining stock in 1993. Tragically, Maurizio was murdered in Milan in 1995, and his former wife, Patrizia Reggiani, was convicted of hiring his killers. Meanwhile, the new investors promoted the American-educated Domenico De Sole from the position of family attorney to president of Gucci America in 1994 and chief executive in 1995.

The company had previously brought in Dawn Mello in 1989 as editor and ready-to-wear designer in order to reestablish its reputation. Well aware of Gucci’s tarnished image and the value of its name brand, Mello hired Tom Ford in 1990 to design a ready-to-wear line. He was promoted to the position of creative director in 1994. Before Mello returned to her post as president of the American retailer Bergdorf Goodman, she initiated the return of Gucci’s headquarters from the business center of Milan to Florence, where its craft traditions were rooted. There she and Ford reduced the number of Gucci products from twenty thousand to a more reasonable five thousand.

There were seventy-six Gucci stores around the world in 1997, along with numerous licensing agreements. Ford was instrumental in the process of decision-making with De Sole when the Gucci Group acquired Yves Saint Laurent Rive Gauche, Bottega Veneta, Boucheron, Sergio Rossi, and, in part-ownership with Stella McCartney, Alexander McQueen and Balenciaga. By 2001 Ford and De Sole shared the responsibility for major business decisions, while Ford concurrently directed design at Yves Saint Laurent as well as at Gucci.

The French conglomerate Pinault-Printemps-Redoute, however, gained ownership of 60 percent of the Gucci Group’s stock in 2003. Women’s Wear Daily then announced the departure of both Domenico De Sole and Tom Ford from the Gucci Group when their contracts expired in April 2004. The last spring collection under the direction of Ford and De Sole was a critical and commercial success. Amid widespread speculation in the fashion press about Ford’s heir, the company announced in March 2004 that he would be replaced by a team of younger designers promoted from the ranks of the company’s staff.

In 2005, Frida Giannini was appointed as the creative director for women’s ready-to-wear and accessories, previously joining Gucci in 2002. In 2006, she also became the creative director for men's ready-to-wear and the entire Gucci label.^[10]

Corporate[link]

Gucci store at night

A turnaround of the company devised in the late 1980s made Gucci a global contender and notable fashion label. In October 1995 Gucci went public and had its first initial public offering on the AMEX and NYSE for $22 per share. November 1997 also proved to be a successful year as Gucci acquired a watch licensee, Severin-Montres, and renamed it Gucci Timepieces. The firm was named "European Company of the Year 1998" by the European Business Press Federation for its economic and financial performance, strategic vision as well as management quality. Gucci world offices and headquarters are in Florence, Milan, Paris, London, Hong Kong, Japan, and New York. PPR headquarters are in Paris.

New management[link]

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In 1989, Maurizio managed to persuade Dawn Mello, whose revival of New York's Bergdorf Goodman in the 1970s made her a star in the retail business, to join the newly formed Gucci Group as Executive Vice President and Creative Director Worldwide. At the helm of Gucci America was Domenico De Sole, a former lawyer who helped oversee Maurizio’s takeover of ten 1987 and 1989. The last addition to the creative team, which already included designers from Geoffrey Beene and Calvin Klein, was a young designer named Tom Ford.

Raised in Texas and New Mexico, he had been interested in fashion since his early teens but only decided to pursue a career as a designer after dropping out of Parsons School of Design in 1986 as an architecture major. Dawn Mello hired Ford in 1990 at the urging of his partner, writer and editor Richard Buckley.

In the early 1990s, Gucci underwent what is now recognized as the poorest time in the company's history. Maurizio riled distributors, Investcorp shareholders, and executives at Gucci America by drastically reining in on the sales of the Gucci Accessories Collection, which in the United States alone generated $110 million in revenue every year. The company’s new accessories failed to pick up the slack, and for the next three years the company experienced heavy losses and teetered on the edge of bankruptcy. Maurizio was a charming man who passionately loved his family's business, but after four years most of the company's senior managers agreed that he was incapable of running the company. His management had had an adverse effect on the desirability of the brand, product quality, and distribution control. He was forced to sell his shares in the company to Investcorp in August 1993. Dawn Mello returned to her job at Bergdorf Goodman less than a year after Maurizio’s departure, and the position of creative director went to Tom Ford, then just 32 years old. Ford had worked for years under the direction of Maurizio and Mello and wanted to take the company’s image in a new direction. De Sole, who had been elevated to President and Chief Executive Officer of Gucci Group NV, realized that if Gucci was to become a profitable company, it would require a new image, and so he agreed to pursue Ford’s vision.

In early 1999 the luxury goods conglomerate LVMH, headed by Bernard Arnault, increased its shareholdings in Gucci with a view to a takeover. Domenico De Sole was incensed by the news and declined Arnault’s request for a spot on the board of directors, where he would have access to Gucci’s confidential earnings reports, strategy meetings, and design concepts. De Sole reacted by issuing new shares of stock in an effort to dilute the value of Arnault’s holdings. He also approached French holding company Pinault-Printemps-Redoute (PPR) about the possibility of forming a strategic alliance. François Pinault, the company’s founder, agreed to the idea and purchased 37 million shares in the company, or a 40% stake. Arnault’s share was diluted to a paltry 20%, and a legal battle ensued to challenge the legitimacy of the new Gucci-PPR partnership, with the law firm of Skadden, Arps, Slate, Meagher & Flom representing Gucci. Courts in the Netherlands ultimately upheld the PPR deal, as it did not violate that country's business laws. The second largest shareholder is Crédit Lyonnais with 11%. As of September 2001 a settlement agreement was put into place between Gucci Group, LVMH, and PPR.

Following Ford's departure, Gucci Group retained three designers to continue the success of the company's flagship label: John Ray, Alessandra Facchinetti and Frida Giannini,^[11] all of whom had worked under Ford's creative direction. Facchinetti was elevated to Creative Director of Womenswear in 2004 and designed for two seasons before leaving the company. Ray served as Creative Director of Menswear for three years. 32-year-old Giannini, who had been responsible for designing men's and women's accessories, currently serves as Creative Director for the entire brand.

Frida Giannini, formerly Creative Director of accessories, is named sole Creative Director in 2006. In 2009, Patrizio di Marco replaces Mark Lee as CEO of Gucci.

Children's line[link]

Gucci’s president and chief executive officer Patrizio di Marco revealed that Gucci is set to launch a children’s line in June 2010. The line will initially be unveiled in Italy and to 40 stores around the world. Frida Giannini serves as the creative director of the line. Giannini has been applauded on her fresh, feminine take on contemporary fashion. Born in Rome in 1972 to an architect father and art history professor mother she studied fashion design at Rome's Fashion Academy. Once she completed her education she went on to apprentice at a small-scale fashion house. In 1997 Giannini began a career at fashion house Fendi, where after just three seasons of designing for ready-to-wear she was promoted to designer of leather goods. In 2002 she moved to Gucci as director of handbags, and in 2004 was promoted to designer of all accessories. A year later in 2005 the designer was promoted to creative director of women's ready-to-wear at Gucci, in addition to her role as designer of accessories. In 2006 Giannini was named creative director of the label when she became responsible for design of menswear. In addition to clothing design, she has also developed retail concepts for Gucci stores, and creative control of advertising.

Automobile culture[link]

American Motors Corporation[link]

Aldo Gucci expanded into new markets including an agreement with American Motors Corporation (AMC). The automaker merged the worlds of couture and automobiles with the Gucci AMC Hornet.^[12] Starting in October 1971,^[13] the 1972 and 1973 model year Hornet compact "Sportabout" station wagons became one of the first American cars to offer a special luxury trim package created by a famous fashion designer.^[14] Although coming from Italy where sleek sports cars are more revered, Gucci put his special touch efforts on the Hornet station wagon with a rear lift gate and60.8 cubic feet (1,722 l) of cargo space inside.^[15] The Gucci versions came with the designer's signature red and green trim colors on well-padded beige-upholstered seating and on the interior door panels. The Gucci crest appeared on the inside front door panels and on the front fenders, while the "GG" trademark was on the headliner. Exterior color selections were limited to Snow White, Hunter Green, Grasshopper Green, and Yuca Tan.^[16]

General Motors[link]

In 1979 and 1980, a Miami-based aftermarket company offered the Cadillac Seville by Gucci edition. The exterior included a "facing double G" Gucci logo, an emblem actually featuring Guccio Gucci’s initials,^[9] as a hood ornament and the c-pillar covered vinyl roof. The interior had a headliner of the logo and headrests adorned with the logo as well. The dashboard carried the "Gucci script" logo in bold lettering. Inside the trunk was a full set of Gucci luggage.

Ford Motor Company[link]

A 1989 Gucci Series Lincoln Town Car was scheduled to be offered, per pricing guides, but never came to fruition. Lincoln offered Emilio Pucci, Bill Blass, Gianni Versace, Hubert de Givenchy, and Valentino designer editions during the 1970s and 1980s.

Fiat[link]

For 2011, marking the celebration of both the 150th anniversary of the unification of Italy and Gucci's 90th anniversary, Gucci and Fiat unveiled the special edition 500 by Gucci. Available in two versions; Black and White. The black version has detailing in shiny chrome with an interior that contrasts sharp black and white for a contemporary and racy feel, whilst the white version complete with satin chrome detailing and ivory and black interior creates a softer look

Partnerships[link]

Gucci has had a partnership with UNICEF since 2005.^[17] Gucci stores worldwide donate a percentage of the sales for special collections made specifically for UNICEF to go toward the United Nations Children's Fund. The annual Gucci Campaign to Benefit UNICEF supports education, healthcare, protection and clean water programs for orphans and children affected by HIV/AIDS in sub-Saharan Africa. For the campaign in 2009, Michael Roberts promoted a children's book, "Snowman in Africa" with proceeds going to UNICEF. In five years, Gucci donated over $7 million to UNICEF. Gucci is the largest corporate donor to UNICEF's "Schools for Africa" that was established in 2004 by UNICEF, the Nelson Mandela Foundation, and the Hamburg Society. Its goal is to increase access to basic schooling for all, with a special emphasis on children orphaned by HIV/AIDS and children living in extreme poverty.

Record[link]

In 1998 Guinness World Records cited the Gucci "Genius Jeans" as the most expensive pair of jeans in existence. These jeans were distressed, ripped and covered with African beads and were offered for sale for US$3,134 in Milan.^[18]

This record has since been surpassed in June 2005 by Levi Strauss & Co.'s 115-year-old 501 jeans that was sold to an anonymous Japanese collector for $60,000.^[19]

See also[link]

• List of Italian companies
• Luxury good

References[link]

External links[link]

Wikimedia Commons has media related to: Gucci

• Guccigroup.com
• Gucci – brand and company profile at Fashion Model Directory
• Interview with Gucci designer Frida Giannini

Gucci Mane
Gucci Mane performing in Williamsburg, Brooklyn on August 29, 2010.
Background information
Birth name	Radric Davis
Born	(1980-02-02) February 2, 1980 (age 32) Birmingham, Alabama
Origin	Atlanta, Georgia, United States
Genres	Southern hip hop, gangsta rap
Occupations	Rapper
Years active	2005 – present
Labels	1017 Brick Squad Records, Asylum, Warner Bros.
Associated acts	1017 Brick Squad, Young Money, V-Nasty, Yo Gotti, Soulja Boy, Plies, Usher, Young Jeezy, E-40, French Montana, Maino, Jadakiss, CTE, Lil' Kim, Birdman
Website	www.guccimaneonline.com

Radric Davis^[1] (born February 2, 1980),^[2] better known by his stage name Gucci Mane, is an American rapper. He debuted in 2005 with Trap House and followed with albums such as Hard to Kill in 2006, Trap-A-Thon and Back to the Trap House in 2007. In 2009, his second studio album The State vs. Radric Davis was released, and The Appeal: Georgia's Most Wanted was released in 2010, and is his highest charting album so far. Gucci Mane has released many other mixtapes and independent albums as well.

While serving a six-month jail term for assault in late 2005, Davis was charged with murder, though the charges were later dropped due to a lack of evidence. In 2009, he served a year-long county jail sentence for violating probation for his 2005 aggravated assault conviction.

Biography[link]

Early life[link]

Davis was born in Birmingham, Alabama, and later moved with his single mother to Atlanta. He enjoyed writing poetry as a child, and began rapping at age 14.^[1]

[edit] 2005–2006: Trap House and Hard to Kill

In 2005, Davis released his independent debut album entitled Trap House, which featured the successful single "Icy" with Young Jeezy. Disputes over the rights to this single caused a rift between the two artists. Hard to Kill followed in 2006. Hard To Kill included the hit single "Freaky Gurl". The song peaked at number 12 on the Hot Rap Tracks, number 19 on the Hot R&B/Hip-Hop Songs, and at number 62 on the Hot 100.

[edit] 2007: Back to the Trap House

The official remix of Freaky Gurl featuring Ludacris and Lil Kim was included on his 2007 commercial debut album Back to the Trap House. Gucci Mane appeared on OJ da Juiceman's "Make Tha Trap Say Aye" and began working on various mixtapes.^[3] Gucci Mane signed to Warner Bros. Records in May 2009.^[4]

[edit] 2009–2010: The State vs. Radric Davis

He appeared on remixes of the songs "Boom Boom Pow" by The Black Eyed Peas, "Obsessed" by Mariah Carey and "5 Star Chick" by Yo Gotti and made a guest appearance on Mario's "Break Up" (he has made 17 guest appearances total in 2009). Gucci Mane's second studio album The State vs. Radric Davis was released under the label Warner Bros. Records on December 8, 2009. Its first single, "Wasted" featuring Plies, was originally from Mane's 2009 mixtape Writing on the Wall. It peaked at number 36 on the Hot 100, number 3 on the Hot R&B/Hip-Hop Songs, and number 3 on the Rap Songs making it Gucci Mane's most successful single to date. The second single is "Spotlight" featuring Usher. The third single is "Lemonade". The fourth single is "Bingo", featuring Waka Flocka Flame and Soulja Boy Tell 'Em. On October 2, 2009, Gucci Mane was listed at number 6 on MTV's annual Hottest MC in the Game list.^[5]

Gucci Mane performing on August 29, 2010.

[edit] 2010–present: The Appeal: Georgia's Most Wanted and other projects

After being released from jail, Gucci Mane stated that he would start or change the label name from So Icey Entertainment to 1017 Brick Squad Records. The Appeal: Georgia's Most Wanted, was released on September 28, 2010.^[6] The first single from this release was titled "Gucci Time",^[7] produced by Swizz Beatz. It premiered on Gucci Mane's official MySpace page on August 6.^[8] The single also features Swizz Beatz and was released to US urban radio stations on August 24, 2010.^[9]

On March 18, 2011, Gucci Mane released his 10th EP, The Return of Mr. Zone 6, mostly produced by Drumma Boy.^[10] It debuted at #18 on the Billboard 200, and is his highest charting EP. The album also debuted at #2 on the Rap albums chart and #8 on the R&B/Hip-Hop Albums chart. He also released a collaboration album with Waka Flocka Flame named Ferrari Boyz on August 5, Gucci's first collaboration album.^[11] It's first single is "She Be Puttin On" featuring late-fellow Brick Squad labelmate Slim Dunkin. Ferrari Boyz debuted at #21 on the Billboard 200. Gucci Mane released another collaboration album, this time with rapper V-Nasty, called BAYTL, on December 13.^[12] The album's first single is "Whip Appeal" featuring P2theLA.^[13] Three days after the album's release, while traveling to the video shoot of "Push Ups", a song from BAYTL featuring Slim Dunkin, the latter got into an argument with another person who shot Dunkin dead at an Atlanta recording studio.^[14] On February 5, 2012, Gucci Mane released his Trap Back mixtape. It features guest appearances from Yo Gotti, Rocko, Waka Flocka Flame, Jadakiss, 2 Chainz, and Future, the latter three recently appearing on Young Jeezy's third studio album Thug Motivation 103: Hustlerz Ambition. The first single is the mixtape's title track.^[15] Music videos have been filmed for the songs "Quiet", "Face Card", "In Love With a White Girl" featuring Yo Gotti, "Chicken Room" featuring Rocko, and the title track, and "Sometimes" featuring Future.^{[16][17][18][19][20][21]} Trap Back has been met with positive reviews so far, scoring a 7.8 from Pitchfork Media, a 7.5 from AllHipHop, and an "L" from XXL.^[22][23][24]

Legal issues[link]

2001[link]

In April 2001, Davis was arrested on cocaine charges and sentenced to 90 days in county jail.^[25]

2005[link]

On May 10, 2005, Davis was attacked by a group of men at a house in Decatur, Georgia. Davis and his companions shot at the group, killing one. The corpse of one of the attackers, Pookie Loc, was found later behind a nearby middle school. Davis turned himself in to police investigators on May 19, 2005, and was subsequently charged with murder. Davis claimed that the shots fired by him and his party were in self-defense.^[25] The DeKalb County district attorney's office dropped the murder charge in January 2006 due to insufficient evidence. The previous October, in an unrelated matter, Davis had pleaded no contest to a charge of aggravated assault for assaulting a nightclub promoter the previous June; at the time the murder charge was dropped, he was serving a six-month county jail sentence for this.^[26] Davis was released from jail in late January 2006.^[1]

2008[link]

In September 2008, Gucci Mane was arrested for a probation violation for completing only 25 out of 600 community service hours following his 2005 arrest for aggravated assault. He was sentenced to a year in the county jail but was released after six months.^[27] He was incarcerated in the Fulton County jail for probation violation^[28] and released on May 12, 2010.^[29]

2010[link]

On November 2, 2010, Gucci Mane was arrested for driving on the wrong side of the road, running a red light or stop sign, damage to government property, obstruction, no license, no proof of insurance and other traffic charges. He was taken to Grady Memorial Hospital.^[30]

2011[link]

On January 4, 2011, A judge in the Superior Court of Georgia’s Fulton County ordered rapper Gucci Mane to a psychiatric hospital, according to court documents. The documents reveal that his lawyers filed a Special Plea of Mental Incompetency on Dec. 27 arguing that he is unable “to go forward and/or intelligently participate in the probation revocation hearing.” ^[31]

On September 13, 2011, Davis was given a six month county jail sentence after pleading guilty to two counts of battery, two counts of reckless conduct and one count of disorderly conduct.^[32]

Discography[link]

Studio albums[link]

• 2007: Back to the Trap House
• 2009: The State vs. Radric Davis
• 2010: The Appeal: Georgia's Most Wanted

Collaboration albums[link]

• 2011: Ferrari Boyz (with Waka Flocka Flame)
• 2011: BAYTL (with V-Nasty)

EPs[link]

• 2009: Wasted: The Prequel

Compilation albums[link]

• 2008: Hood Classics

Independent albums[link]

• 2001: La Flare
• 2005: Trap House
• 2006: Hard to Kill
• 2007: Trap-A-Thon
• 2009: Murder Was the Case
• 2011: The Return of Mr. Zone 6

Mixtapes[link]

• 2006: Chicken Talk
• 2007: Bird Flu (Southern Slang)
• 2007: Ice Attack
• 2007: Ice Attack: Part 2
• 2007: No Pad, No Pencil
• 2008: EA Sportscenter
• 2008: Gucci Sosa
• 2008: Mr. Perfect
• 2008: The Movie
• 2009: Bird Flu: Part 2
• 2009: The Movie: Part 2 (The Sequel)
• 2009: Guccitendo
• 2009: Writing's On the Wall
• 2009: The Burrrprint: 3D (The Movie: Part 3)
• 2009: The Cold War: Part 1 (Guccimerica)
• 2009: The Cold War: Part 2 (Great Brrritain)
• 2009: The Cold War: Part 3 (Brrrussia)
• 2010: Mr. Zone 6
• 2010: Jewelry Selection
• 2010: Gucci Classics
• 2010: Ferrari Music
• 2010: Buy My Album
• 2010: Burrrprint (2) HD
• 2011: Gucci 2 Time
• 2011: Writing's On the Wall 2
• 2012: Trap Back
• 2012: I'm Up

Collaboration mixtapes[link]

• 2007: Guapaholics (with Shawty Lo)
• 2008: Definition Of A G (with Yo Gotti)
• 2011: Brick Squad Mafia (with 1017 Brick Squad)
• 2011: Free Bricks small>(with Future)

References[link]

External links[link]

Wikimedia Commons has media related to: Gucci Mane

• Official website
• Gucci Mane on Myspace
• Gucci Mane at the Internet Movie Database

Young Jeezy
Young Jeezy in 2006
Background information
Birth name	Jay Wayne Jenkins
Also known as	Lil J
Born	(1977-10-12) October 12, 1977 (age 34) Columbia, South Carolina[1]
Origin	Atlanta, Georgia, United States
Genres	Hip hop
Occupations	Rapper, songwriter
Years active	2001–present
Labels	CTE World/Def Jam, Def Jam South
Associated acts	USDA, Akon
Website	http://youngjeezy.defjam.com

Jay Wayne Jenkins (born October 12, 1977),^[1] better known by his stage name Young Jeezy, is an American rapper. He is a member of the hip hop group United Streets Dopeboyz of America (USDA) and a former member of BMF (Black Mafia Family). He began his career in 2001 under an independent label and joined Boyz 'N Da Hood in 2005, the same year his solo major label debut Let's Get It: Thug Motivation 101 was released. Its single "Soul Survivor", which featured Akon, became a top-ten hit in the US.

The Inspiration followed in 2006, and The Recession followed in 2008; both albums yielded chart-topping singles. Jeezy has also appeared on numerous other rap and R&B singles such as "Say I" by Christina Milian, "I'm So Paid" by Akon, "Hard" by Rihanna, and "Love in This Club" by Usher, the latter being a number one single on the US Billboard Hot 100 in 2008.

Early life[link]

Jay Wayne Jenkins was born in Columbia, South Carolina^[1] and relocated to Atlanta, Georgia when he was a toddler.^[2][3] Because his parents were separated, custody of him transferred between family members frequently. In an interview with XXL magazine, he described his childhood as "empty". In 1994, he spent nine months in YCA (Youth Challenge Academy), a boot camp in Fort Stewart, Georgia, for narcotics possession.^[4]

Music career[link]

Independent debut[link]

Jeezy released his first independent album, Thuggin' Under the Influence (T.U.I.), in 2001 under the name Lil J.^[5] It featured artists such as Freddy J.,Kinky B, Fidank, and Lil Jon, who also produced some of the tracks. In 2003, Jeezy released (also independently) Come Shop wit Me, a two CD set featuring completely new tracks with some songs from T.U.I. Jeezy signed with Bad Boy Records in 2004 and joined the group Boyz n da Hood, whose self-titled album was released in June 2005 and peaked at #5 on the Billboard 200 albums charts.

[edit] Let's Get It: Thug Motivation 101 (2005)

In May 2004, Jazze Pha's manager Henry 'Noonie' Lee showed Young Jeezy's demo to his friend Shakir Stewart, Vice President Artist and Repertoire (VP A&R) at Def Jam.^[6] Stewart "fell in love with it [the demo] the first time [he] heard it" and took it to L.A. Reid.^[6] Reid recognised the talent and gave Stewart the green light to sign him.^[6] As the "hottest thing on the street" at the time, various labels - including Warner and Interscope – were after his signature. However, Jeezy decided he wanted to be in business with Stewart and Reid. As a result, signed with Def Jam Records.^[6]

Jeezy's major label debut, Let's Get It: Thug Motivation 101, was released on July 26, 2005. He debuted at #2, selling 172,000 copies in its first week.^[7] It spawned several hit singles such as "Soul Survivor" featuring Akon. It reached #4 on the Billboard Hot 100 and #1 on the Hot Rap Tracks charts. "And Then What" featuring Mannie Fresh, which reached #67 on the Hot 100 and #13 on the Hot Rap Tracks. "My Hood", #19 on the Rap chart. In an interview with HitQuarters, A&R Shakir Stewart said that Jeezy had recorded over 60 songs for the album.^[6]

Jeezy partially wrote and performed on Gucci Mane's song, "Icy". Supposedly, Jeezy was never paid properly for his services. Those in Gucci Mane's camp have suggested that gang members from the Mechanicsville area attacked Gucci Mane to defend Jeezy's honor.^[8] Jeezy put out a track called "Stay Strapped" dissing Gucci Mane to the beat of "T.I.'s" song "A.S.A.P." Jeezy responded to Gucci Mane's, while rapping "even his own momma know, Radric Davis a bitch". In a recent Cutmaster C mixtape, The Hood News Page 3: Jay-Z Boycotts Cristal, Gucci disses Jeezy along with Jay Z in his track, "745". Jeezy addresses Gucci back on the same mixtape. While on the track "Break It Down", featuring Cmillz. On "Streets On Lock", from The Inspiration, Jeezy addressed Gucci Mane again, saying "What type of real nigga name himself after a bag?/Nigga you's a hoe, a Louis Vuitton fag". Towards the end of 2009, DJ Drama brought Young Jeezy to the radio station and called Gucci Mane to settle the beef once and for all. The two stopped feuding but throughout early 2010, the crews of Jeezy & Gucci (CTE & Brick Squad) have been in and out altercations with each other despite the fact Jeezy & Gucci have nothing to do with that. In 2011, Jeezy plans to release a new single featuring DJ Spluge and the rest of the Gangster Brigade.

In interviews and on several records, Jeezy has affirmed his resistance to commercialism in his music.^[9] Maintaining his street credibility, according to Jeezy, is of the utmost concern to him as an artist.^[4] In 2005, Jeezy was featured in several popular hip hop songs including Gucci Mane's "Icy"^[10] and Boyz n da Hood's "Dem Boyz". Due to having a successful solo career, he left the group. From time to time he still keeps in contact with a few of the members, but in early 2010 Jeezy & Jody Breeze (who is still a member of Boyz N Da Hood) began to diss each other which started a new beef between the two.

[edit] The Inspiration, U.S.D.A. (2006–2007)

In 2006, he was featured in Christina Milian's single "Say I". Jeezy's second major label album was The Inspiration, released in 2006. The album's first single "I Luv It" peaked at #14 on the Billboard Hot 100. "Bury Me A G" and "Go Getta" featuring R. Kelly, and "Dreamin’" featuring Keyshia Cole followed.

He also portrayed himself in the hip-hop fighting themed game Def Jam: Icon. In 2007, Jeezy released Cold Summer, an album by rap group USDA which consists of Jeezy, Blood Raw, Slick Pulla, 2Eleven and Boo Rossini.^{[citation needed]}

Jeezy presented a week-long toy drive and charity event series with his CTE family with the first annual Toyz n da Hood toy drive. The series presented 1,000 toys for 1,000 kids at various locations in Macon and Atlanta, which began on December 17, 2007, with the CTE Christmas Kickoff from 10 pm to 5 am at Club Miami. The toy giveaway took place in the Unionville neighborhood of Macon and at the Old Fourth Ward Community in Atlanta.^[11]

[edit] The Recession (2008)

His third album, The Recession, was released in 2008. "Put On" featuring Kanye West was the lead single, which also led to a Grammy Nomination for Best Rap performance by a duo, but it came short. Put On was followed by "Vacation", "Crazy World", "My President" with Nas, and "Who Dat" to complete the Recession's singles. Jeezy appeared on the R&B singles "Love in This Club" by Usher and "I'm So Paid" by Akon (also with Lil Wayne). "Love in This Club" peaked at #1 on the Billboard Hot 100. Later, he performed on Ciara's single "Never Ever", from her album Fantasy Ride.^[12]

In the summer of 2008, Jeezy was at the center of a controversy over his choice for president. While he had previously endorsed Barack Obama, he spoke about meeting and supporting John McCain during an interview with Vibe magazine. The statement caused a stir, and Jeezy quickly clarified his choice, via a viral video. In the four-minute explanation, Jeezy made it clear, Obama was his main choice. "I represent the Democratic party. ... I've never been nor do I ever plan to be a John McCain supporter", the rapper said. "I support Barack Obama."^[13] Jeezy and Jay-Z performed in a concert to celebrate the inauguration of President Barack Obama on January 18, 2009.^[14] On The O'Reilly Factor, commentator Bill O'Reilly criticized their performance as a "rant that offended people",^[15] but Jeezy responded: "I got white friends. It's nothing like that. I'm a taxpayer, I got a right to voice my opinion at any point in time. I don't think he really understands my struggle."^[16]

[edit] Thug Motivation 103: Hustlerz Ambition (2011-present)

Jeezy is working on Thug Motivation 103, his latest LP, as of November 2009.^[17] In March 2010, it was reported that Young Jeezy dropped "Young" from his stage name.^[18] Later, Young Jeezy denied the name change and claimed it was just a rumor:^[19] however, on the cover for his single "Lose My Mind", his name is printed as "Jeezy". On May 17, 2011, Jeezy released the first single for Thug Motivation 103, "Ballin", which features Lil Wayne.

On March 4, 2010 Jeezy released the track "Illin", featuring the group Clipse; specifically Pusha T. On the track Pusha T raps, "No amount of record sales could derail this ...Stuffing dead prezzies in the wall like that Yale bitch..." The line was controversial and many felt the line was in bad taste and demeaned Yale student Annie Le, who was murdered in 2009, by making light of a crime that had grabbed a lot of media attention due to its extremely upsetting and tragic nature.^[20] On July 22, 2011, Young Jeezy released the second single off TM103, "Shake Life". On July 26, 2011, Young Jeezy announced a September 20, 2011 release date for TM103.^[21] However the album was pushed back yet again, this time to December 20, 2011.^[22] On September 29, 2011, Young Jeezy released the third single off TM103, named "F.A.M.E. (Fake Ass Mothafu*kas Envy)",^[23] featuring T.I. This is the first official song T.I. was featured on since his latest stint in prison.

Personal life[link]

He is a personal friend of fellow Atlanta rapper Yung Joc.^[24] After Hurricane Katrina, Jeezy opened his house to the victims in an effort to help them have a place to stay. In October 2005, the mother of his 9 year old son used this as the basis to petition for child support. Early in the year, she had claimed that she had little income, no assets and did not even have a house.^[25]

On March 11, 2005, Jeezy was arrested after an alleged shooting involving some of his friends in Miami Beach, Florida.^[26] He was charged with two counts of carrying a concealed firearm without a permit; however, prosecutors dropped his charges two months later over lack of evidence.^[27] In the early hours of September 29, 2007, Jeezy destroyed his Lamborghini when it was hit by a taxi crossing Peachtree Street, outside of Justin's, Sean Combs’s restaurant in Atlanta. The Atlanta Journal Constitution reported his claim that this gave him "a new appreciation for life".^[28] In Atlanta on June 18, 2008, police arrested him for DUI.^[29]

Discography[link]