20 jul - Linda Abraham provides a look at some of the key statistics on Kayak's IPO and how it stacks up to its online travel competitors.
Changing How the World Sees Digital Advertising
30 oct - ad:tech Tokyo
How Ad Networks and Exchanges Can Generate Value For Brands
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1 nov - Upping Your Digital IQ: Focus on Video
Digital video advertising is on the rise. 2012 has seen more targeted and more profitable video content, with more ways to monetize online video ads. It has also seen the convergence of television and online video, with 45% of American consumers using TV as their primary screen for watching online video content. Come hear from the women at the leading edge of these trends -- on what you need to know to stay ahead of the online video curve.
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7 nov - Digital Collective New York
While digital media has grown by leaps and bounds, finding the tools to measure and evaluate programs is proving to be a bit tricky. In this discussion, David Coletti, Vice President, Digital Media Research and Analytics, ESPN; Jeff Hackett, Executive Vice President, comScore; Shaun Koiner, Director, Digital Media & CMO, Sporting News; Adam Shlachter, Senior Vice President, Media, Digitas; and Colleen Soriano, Senior Vice President & Managing Partner, U.S. Integrated Investment and Digital Innovation, Universal McCann, will examine what digital platforms are being bought and sold, how data is being measured both internally and via third parties, what new forms of measurement are emerging to reflect current consumption trends and how they are being used to drive sales.
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6 nov - NOAH Conference
How to Analyse Traffic
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