AVON RAISED RM100,000 FOR BREAST CANCER PATIENTS As a result from the Pink October month recently, AVON Malaysia is glad to announce a donation of RM100,000 to five breast cancer associations. Named "AVON Kiss Goodbye to Breast Cancer road tour", the pink ribbon campaign held during October recently was recorded as Malaysia's Largest Mobile Breast Check Campaign. This strategic partnership with Lembaga Penduduk & Pembangunan Keluarga Negara (LPPKN) and MYDIN Mall touched almost 7,000 women with Breast Self Examinations (BSE) during the 4 weekends activation via 6 mobile breast check buses nationwide, including Sabah & Sarawak. The donation was collected from AVON's pink bazaar sale, charity make over and kind donations from Avon representatives and the public during the pink campaign activation at 48 locations. The RM100,000 fund will be equally divided to each of 5 breast cancer NGOs nationwide namely: The Breast cancer Support Society Segamat, Johor Breast Cancer Support Society Negeri Sembilan Persatuan Kumpulan Sokongan Kanser (PERKEN Perlis) Kinabalu Breast Cancer Support Association (Kinabalu Pink Ribbon) Sarawak Breast Cancer Support Group, Kuching Funds will be used to generate on going Breast Cancer awareness activities for the public and also to sustain breast cancer survivorship programs. "Awareness towards the importance of breast cancer early detection is very important. However, many Malaysian women is still not aware and not conducting monthly BSE (Breast Self Examination). It is with this in mind that this year's AVON KGBC program platform focus on delivering breast check service to women nationwide. Meanwhile, we hope the donation will help these NGOs in funding more awareness activities and survivorship programs" said Carolyn Nur Amira Lee, Managing Director Avon Malaysia. Officiated by Datuk Rohani Abdul Karim, Minister of Women, Family and Community Development at MYDIN Mall USJ on 5th October 2013, the campaign attracted the public with various activities like free breast examinations, free breast health consultation and awareness, subsidized mammogram, pink games, lucky draws, free bra fitting consultation, charity make over, donation drive etc. First 100 participants at each location also received free gifts from AVON. Since 1992, the AVON Breast Cancer Crusade as been working tireless to help prevent, treat and ultimately eradicate this disease. With more than $780 million raised and doanted to breast cancer programs around the world, Avon Is the leading corporate supporter of the cause globally. The crusade's life saving work supports awareness and education, screening and diagnoses, access to care, support services and scientific research. Beneficiaries range from leading cancer research centers to local breast health programs, creating powerful international network of research, medical, social service and community based breast cancer organisations. For more information, please contact the Avon toll-free hotline at 1800-22-AVON (2866) or visit www.my.avon.com or www.facebook.com.AvonMy

• published: 28 Jan 2014
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