U (TV channel)

U was an interactive youth-oriented New Zealand television channel, owned and operated by TVNZ. The channel launched on 13 March 2011, and featured reality programming, as well as an interactive live show and music content. It replaced the now defunct TVNZ 6. Leading up to the launch of U, there were 13 days' worth of promotional videos and programming information aired to advertise the new channel.

Initially, U closed down every night at midnight, playing the Goodnight Kiwi animation to signal the end of nightly broadcast. During its closedown period of 12-midnight to 12-noon, the channel looped a video of non-stop dancing with text reading U 'returns at midday'.

From February 2012, the channel began broadcasting informercials from midnight until midday, except on Sunday mornings, when it is illegal to broadcast adverts. On Sunday, the channel closes down as usual, with infomercials played until 6am, a graphic is displayed from 6am until midday, and then the broadcast 'returns at midday'.