The Neptunes are a record production duo consisting of Pharrell Williams and Chad Hugo, who are credited with contributing the sound for many successful hip hop, R&B and pop artists in the late-1990s and 2000s. The Neptunes' sound is a distinctive brand of off-kilter, stripped-down electronic funk with sounds from Middle Eastern and Asian music including percussion and woodwind. Pharrell sings and (later) raps on records and appears in videos, unlike his production partner Chad, and sometimes vocal partner Shay Haley, who tends to stay behind the scenes.

The Neptunes are estimated to have a net worth of $155 million and are considered one of the most successful producers in music history, noted by twenty-four Billboard Hot 100 top 10 hits during the late 1990's and 2000's.^[1] In 2009 Billboard ranked The Neptunes No. 1 on their list of Top 10 producers of the decade. Readers of Vibe Magazine named The Neptunes as the 3rd greatest hip-hop producers of all time behind Dr. Dre and DJ Premier.^[2]

Biography[link]

Pharrell and Chad met at a summer camp from the school of The Gifted and Talented in Virginia Beach, where Williams was a drummer and Hugo played tenor saxophone.^[3] They were also both members of a marching band; Pharrell played kettle drum and Chad was a student conductor. In 1990 Chad and Pharrell formed a 4-piece "R&B type" group along with friends Shay and Mike Etheridge, which they named The Neptunes. Upon entering a local talent contest, they were discovered by Teddy Riley, whose studio was close to Pharrell's school.^[4] After graduating from high school, they signed with Riley as a group.^[5]

Through working with Riley, Pharrell went on to write a verse for Wreckx-N-Effect's 1992 #2 (billboard hot 100) hit "Rump Shaker". In 1994, Hugo and Williams had established themselves formally as a production duo under the previously used name "The Neptunes", and produced "Tonight's The Night" from Teddy Riley's group BLACKstreet's self-titled debut. Over the next three years they continued to produce occasionally. Some of the production, such as for SWV (1996) and Total (1996), had little resemblance to what would become their distinctive sound, while other songs such as Mase's 1998 No.8 (Billboard hot 100) hit "Lookin' At Me" (from the Harlem World album, 1997) showed clear signs the Neptunes sound was developing.

Their first major production hit, and the most clear beginning of the distinctive Neptunes sound, came with N.O.R.E.'s "Superthug" in 1998, reaching #36 on the Billboard Hot 100, and gaining them widespread attention for the first time. The duo then went on to work heavily with Kelis, producing her first album Kaleidoscope' which was the duo's very first full album production and Ol' Dirty Bastard's record Got Your Money, on which Kelis is featured. They achieved huge commercial success with tracks like Jay-Z's "I Just Wanna Love U (Give It 2 Me)", Mystikal's "Shake Ya Ass", and then-newly-renamed Diddy's single "D.I.D.D.Y". Other notable hits during their commercial rise were Busta Rhymes' "Pass The Courvoisier pt. 2" and Usher's "You Don't Have to Call".

Kelis was one of several artists whose careers Hugo and Williams have helped launch; artists such as the Clipse, Vanessa Marquez and Justin Timberlake's solo career were also closely tied to the Neptunes' involvement. They have also helped re-launch the careers of Snoop Dogg, Robin Thicke and Mystikal.

In 2001, The Neptunes gained their first worldwide hit with Britney Spears' single, "I'm A Slave 4 U", which reached #1 in several countries in Europe and South America. The following year they reached #1 in the U.S. with Nelly's single, "Hot in Herre". In August of the same year, The Neptunes were named "Producers of the Year" at both The Source Awards and the Billboard Music Awards.

In 2003, they released a self-credited album called The Neptunes Present... Clones, featuring songs and remixes from various Star Trak artists. This album topped the US Billboard 200 Albums Chart.

The Neptunes went home with two Grammy Awards in 2004, one for "Producer of the Year, Non-Classical", and another for "Best Pop Vocal Album" for their work on Justin Timberlake's No.2 Billboard hit Justified. They also gained their first UK #1, again with Nelly, and Flap Your Wings.

The Neptunes sound[link]

Their 'sound' is mostly synthesizer riffs, Sampling Keyboard and modules. The Neptunes sound was first heard on Noreaga's 1998 track "Superthug", although not their first production, the song made it officially known as "The Neptunes Sound". Another example of "The Neptunes Sound" is in the Daft Punk song "Harder, Better, Faster, Stronger," which they did a remix of. The song was released in Daft Punk's remix album titled "Daft Club," which was released Internationally on December 3, 2003 and in the U.S. on January 27, 2004. Along with The Neptunes remix, there were also remixes by Jess and Crabbe, Basement Jaxx, and many more.

Drums[link]

A Neptunes production is typically characterized by flat, punchy drum machine sounds and the use of module presets. "Grindin'" was a drum track that paid tribute to Eric B. & Rakim's song of the same nature, "My Melody". Justin Timberlake's "Like I Love You" paid tribute to the drums of the funk era, where the loop consisted of various snare sounds. On Busta Rhymes' "Light Yo Ass On Fire" they used a heavy chorus effect on the rhythm track suggesting an industrial or robotic theme. They have used the popular Roland TR-808 drum sound on such songs as LL Cool J's and Jamie Foxx's collaboration "Best Dress" but later production work introduced 'live' drum sounds similar to the ones they would frequently use under their N*E*R*D guise.

The Neptunes' engineer, in an interview with Sound on Sound magazine, revealed many of their production techniques.^[6] In reference to their drums he said, "Williams will play a standard drum kit, then I will cut 16 bars of it into a loop, before using the same method for other instruments including guitars. That's where a lot of the feel of their records comes from — it's not just machines and loops."^[7]

Vocals[link]

Many Neptunes productions feature a hook with Pharrell singing falsetto, including Jay-Z's "Excuse Me Miss", Jadakiss' "Hot Sauce To Go", Kelis' "Flashback", and Snoop Dogg's "Beautiful". Pharrell also adds his own rhymes to his productions, including "Drop It Like It's Hot" in 2004 and "Can I Have It Like That" from his solo debut album In My Mind. Sometimes he is credited as a featured artist and other times he is not.

Synthesizers[link]

Another sound found on Neptunes productions are their distinctive use of synth lines (popularized by Dr.Dre in the early 1990's with his G-funk sub-genre). Examples include the sharp unfiltered sawtooth bass on Busta Rhymes' As I Come Back or Kelis' Milkshake, the heavily phased strings in Jay-Z's "Excuse Me Miss (Remix)", and hard clavi sounds which is used in N.E.R.D's "Lapdance" reminiscent of those associated with rayguns or video game sound effects from the 8-bit era. The synthesizers they use include a MicroKorg, and a Minimoog Voyager.

Studio equipment[link]

There has been much speculation about their tools of the trade. For sequencing they use the Korg 01/W, for drum sounds they use the sampling keyboard Ensoniq ASR-10, their sound modules include the Roland JV 1080 and JV 2080 and for basslines and filtering they have used the MicroKorg. They are also well known for using the Korg Triton and incorporating live percussion and acoustic instruments into their music.^[5]

Other Neptunes-related ventures[link]

Star Trak[link]

The Neptunes' record label, Star Trak Entertainment, includes acts such as Snoop Dogg, Slim Thug and Robin Thicke. Star Trak artists generally benefit from more frequent production from The Neptunes, however, criticisms include poor promotion and release scheduling. Former artist include (due to parent label disputes) Kelis.

N*E*R*D[link]

The alternative group N*E*R*D is composed of Pharrell, Chad and Shay Haley. It is a backronym of No one Ever Really Dies. Their group hits include "Lapdance", "Rock Star" and "She Wants To Move". The first two singles came from their debut album In Search Of... released in 2001, while the latter came from their eagerly anticipated follow-up Fly Or Die in 2004. The band released a third album, Seeing Sounds, on June 10, 2008 and released their fourth studio album entitled "Nothing", on November 2, 2010.

Pharrell as a solo artist[link]

In 2003, Pharrell released his first solo single, Frontin' featuring Jay-Z. At the time he claimed it was a one-off song, and that he was not a singer in his own right. However, after several delays, Pharrell released his debut solo album on July 24 , 2006, titled "In My Mind". The first single from the album was a collaboration with Gwen Stefani titled "Can I Have It Like That", released in 2005. The album features numerous guests, including Jay-Z, Snoop Dogg, Nelly, Slim Thug, and Kanye West.

In recent years, Pharrell and Hugo have written many songs and produced beats separately on different projects, despite production still being credited to The Neptunes in all cases except Pharrell's solo debut In My Mind and Hugo's work on Kenna's New Sacred Cow. Notable examples include the Clipse's 2006 release Hell Hath No Fury,& 2009 release of Til The Casket Drops, where Pharrell or P.Williams is the only member of the duo who receives writing credits, as well as N.E.R.D.'s 2008 album Seeing Sounds, where nine songs are written solely by Pharrell and 3 are written by both Pharrell and Chad (Hugo received credits for additional keyboards and horns). Hugo, meanwhile, co-wrote the majority of Kenna's 2007 album Make Sure They See My Face, with the exception of two songs co-written by Pharrell and two written by Kenna alone. Basic speculation has to do with the fact that Pharrell now resides in Miami and Chad still resides in Virginia, but according to Pharrell, the two are very much still a team, despite recent allegations that the duo were splitting ways back in October 2008. The most recent project to receive substantial writing input from both Pharrell and Hugo has been Common's Universal Mind Control while Asher Roth recently confirmed that he was collaborating with both on his latest album.^[8]

Discography[link]

Awards and nominations[link]

The duo has received numerous awards, such as from the Grammy Awards, where they have been nominated every year from 2004 to 2007. The Neptunes have received three Grammy Awards: "Producer of the Year, Non-Classical", "Best Pop Vocal Album" for Justified, and "Best Rap Song" for "Money Maker". Overall, The Neptunes have received five awards from 17 nominations.

Billboard R&B/Hip-Hop Awards[link]

The Billboard R&B/Hip-Hop Awards are sponsored by Billboard magazine and is held annually in December.^[9][10][11]

Grammy Awards[link]

The Grammy Awards are awarded annually by the National Academy of Recording Arts and Sciences of the United States.^{[12][13][14][15]}

References[link]

Lupe Fiasco
Lupe Fiasco at WGCI Radio, Chicago, Illinois.
Background information
Birth name	Wasalu Muhammad Jaco
Born	(1982-02-16) February 16, 1982 (age 30) Chicago, Illinois, U.S.
Origin	Chicago, Illinois
Genres	Hip hop
Occupations	Rapper, producer, songwriter
Instruments	Vocals, keyboard
Years active	2006–present
Labels	Atlantic
Associated acts	Child Rebel Soldier, Japanese Cartoon, Matthew Santos, B.o.B, Kanye West, All City Chess Club, Sway DaSafo, Pharrell
Website	www.lupefiasco.com

Wasalu Muhammad Jaco (born February 16, 1982), better known by his stage name Lupe Fiasco ( /ˈluːpeɪ/ LOO-pay), is an American rapper, record producer, and entrepreneur. He rose to fame in 2006 following the success of his debut album, Lupe Fiasco's Food & Liquor. He also performs as the frontman of rock band Japanese Cartoon under his real name. As an entrepreneur, Fiasco is the chief executive officer of 1st and 15th Entertainment.

Raised in Chicago, Fiasco developed an interest in hip hop after initially disliking the genre for its use of vulgarity. After adopting the name Lupe Fiasco and recording songs in his father's basement, 19-year-old Fiasco joined a group called Da Pak. The group disbanded shortly after its inception, and Fiasco soon met rapper Jay-Z who helped him sign a record deal with Atlantic Records. In 2006, Fiasco released his debut album Lupe Fiasco's Food & Liquor on the label, which received three Grammy nominations. He released his second album, Lupe Fiasco's The Cool, in December 2007. The lead single "Superstar" peaked at number 10 on the Billboard Hot 100. He released Lasers on March 8, 2011 after a two-year delay. The album's lead single "The Show Goes On" peaked at number 9 on the chart, thus becoming his most successful single since "Superstar".

In addition to music, Fiasco has pursued other business ventures, including fashion. He runs two clothing lines, Righteous Kung-Fu and Trilly & Truly; he has designed sneakers for Reebok. He has been involved with charitable activities, including the Summit on the Summit expedition, and in 2010 he recorded a benefit single for victims of the 2010 Haiti earthquake. Fiasco is also noted for his anti-establishment views, which he has expressed in both interviews and his music.

Life and career[link]

1982–98: Early life[link]

Fiasco was born Wasalu Muhammad Jaco on February 16, 1982 in Chicago, Illinois.^[2][3] Born of West African descent,^[4] he was one of nine children of Shirley, a gourmet chef, and Gregory, an engineer.^[1][3] His father, a member of the Black Panther Party, was a prolific African drummer, karate teacher, operating plant engineer, and owner of karate schools and army surplus stores.^[5][6][7] Fiasco was raised Muslim on the West Side of Chicago on Madison Terrace housing project.^[6][8] At the age of three, Fiasco began taking martial arts classes.^[1] His parents divorced when he was five, and he went on to live with his mother, but his father still remained an important part of his life. He described his father's influence over the family by saying, "After school, my father would come and get us and take us out into the world—one day, we're listening to N.W.A, the next day we're listening to Ravi Shankar, the next day, he's teaching us how to shoot an AK-47, the next day, we're at karate class, the next day, we're in Chinatown...".^[6]

In sixth grade, he went to live with his father full-time in Harvey, Illinois.^[9] His father lived next door to a crack house and taught Fiasco to use guns to defend himself from drug dealers.^[1] Despite his unstable upbringing, Fiasco states that he was well-educated as a child, asserting that his parents exposed him to a diverse array of subjects and that reading was highly encouraged in his household.^[1] As a teenager, Fiasco participated in Academic Decathlon competitions.^[3] His mother described him by saying, "He was a great spirited child. Smart, a bit complex; he kind of was a loner; he didn't hang with a lot of people...He always had the glasses. Always had a book bag over his shoulder and some type of a writing tablet."^[3] Fiasco initially disliked hip hop music for its use of vulgarity, and preferred to listen to jazz; he idolized clarinet player Benny Goodman.^[1][8] His struggle to learn to play an instrument led him to create poetry instead, which led to his interest in the lyrical aspects of music.^[10]

He began rapping his poems in the eighth grade, and upon hearing Nas' 1996 album, It Was Written, began to pursue hip hop.^[7] While attending Thornton Township High School, Fiasco met gang member Bishop G. The two became friends due to their shared interest in music.^[3] Fiasco's father allowed him and Bishop to make mixtapes in his basement, and the two gained notoriety at the school for their music. However, they were kicked off stage during their first performance because their eclectic musical style was not embraced by the hip hop community.^[3] Early in his career, he went by stage names Little Lu and Lu tha Underdog.^[11] Growing up, Fiasco was given the nickname "Lu", the last part of his first name, by his mother. "Lupe" is an extension of this nickname, which he borrowed from a friend from high school. "Fiasco" is a reference to The Firm song "Firm Fiasco"; the rapper "liked the way it looked on paper."^[12] He also said of his name, "You know how rappers always have names like MC Terrorist—like they're 'terrorizing' other rappers? I knew fiasco meant a great disaster or something like that, but I didn't realize that the person named Fiasco would be the disaster, and that you should be calling other MCs fiascos—not yourself...it kind of humbled me in a sense. It taught me like, 'Yo, stop rushing, or you're going to have some fiascos.'"^[11]

1999–2005: Career beginnings[link]

Lupe Fiasco performing at the Intonation Music Festival, 2006.

When Fiasco was 17, he began creating music as a solo artist in his father's basement, even though his parents were not keen on having their son be a rapper. He scoured flea markets and secondhand stores, where he was able to find an old mixing board and a record player, stacks of vinyl records, and mic stands.^[11] At age 19, Fiasco joined a group called Da Pak, which was influenced by other California gangsta rappers such as Spice 1 and Ice Cube. Da Pak signed to Epic Records and released one single before splitting up.^[2] Fiasco later described the experience, saying "We had a song out about cocaine, guns, and women, and I would go to a record store and look at it and think, 'What are you doing?' I felt like a hypocrite. I was acting like this rapper who would never be judged, and I had to destroy that guy. Because what Lupe Fiasco says on this microphone is going to come back to Wasalu Jaco. When the music cuts off, you have to go home and live with what you say."^[13]

After turning away from gangsta rap, he developed a greater appreciation of the lyricism of Jay-Z and Nas. His mother also gave him a record of the influential group The Watts Prophets, one of the first bands to use spoken words with music.^[14] Although he was without a group for the first time, Fiasco continued to record music. One of these first self-recorded tracks was "Could Have Been", which described the career options he could have pursued had he not begun rapping.^[15] He viewed the song as a turning point in his career that marked a drastic change in the subject matter of his music.^[15] "Could Have Been" was released as a demo tape and discovered by MTV despite the fact that no video was created for the song.^[15]

Fiasco later signed a solo deal with Arista Records, but was dropped when president and CEO L.A. Reid was fired.^[2] During his short tenure at Arista, he met Jay-Z, who was the president of Def Jam Recordings at the time. Jay-Z referred to him as a "breath of fresh air", saying that he reminded him of a younger version of himself.^[14] Jay-Z later helped him get a record deal at Atlantic Records.^[14] While Fiasco was working on his debut solo album, he released his mixtape series Fahrenheit 1/15 over the internet, which gained notoriety by word-of-mouth. At this time, Fiasco's remix of Kanye West's "Jesus Walks" entitled "Muhammad Walks", became very popular in the Muslim community.^[16]

He remixed another one of West's songs, "Diamonds from Sierra Leone", and renamed it as "Conflict Diamonds". With this remix, Fiasco wished to raise awareness of the conflict diamond business.^[17] This caught West's attention, and he asked Fiasco to perform on his song "Touch the Sky" off his album Late Registration. The song, which sampled Curtis Mayfield's "Move On Up", became a hit in the Billboard Hot 100, peaking at number forty-two.^[18] After this success his first single "Kick, Push" was released earlier than expected. The song was a love story about two people sharing a passion for skateboarding, a topic generally not discussed in hip hop.^[19] Fiasco explained, "[Skateboarding culture is] just as deep as hip-hop. I'm not the greatest skateboarder, but I'm a damn good rapper, so I made a damn good skateboarding song."^[19] The single, and its accompanying music video, helped Fiasco get attention in the hip-hop community and was later nominated for two 2007 Grammy Awards.^[10][20] During this time, he had guest appearances on singles on Tha' Rayne's "Kiss Me" and "Didn't You Know" and also K Foxx's 2004 "This Life".

[edit] 2006–08: Lupe Fiasco's Food & Liquor and The Cool

Jay-Z assisted him in the production of what would become his debut album Lupe Fiasco's Food & Liquor.^[21] The title of the album is a reference to 'Food and Liquor' stores common in Chicago. He explains, "The store is where everything is at...Food to me represents growth and progression. You eat food and you get strength. You need it to live. Liquor is not a necessity; it is a want. It destroys you. It breaks you down. I can see why it's prohibited in Islam...I've always felt like liquor represents the bad, the food represents the good, and everyone is made up of a little of both."^[22] Lupe Fiasco's Food & Liquor was officially released on September 19, 2006. The album featured production from Jay-Z, Kanye West, Mike Shinoda, The Neptunes, Prolyfic, among others. The record spawned the singles "Kick, Push," "I Gotcha" and "Daydreamin'" featuring Jill Scott. The critically lauded album was later nominated for three Grammy Awards including Best Rap Album.^[3] Fiasco won "Best Urban/Alternative Performance" for "Daydreamin'".^[23] In the same year, he was voted by GQ magazine as the "Breakout Man of the Year."^[15] He also received four BET Hip Hop Award nominations, and it made it to number eight on Billboard 200 and number two on Billboard Top R&B/Hip-Hop Albums chart.^[24]

In 2007, Fiasco announced his second album, Lupe Fiasco's The Cool, a concept album that expands on the story of the track of the same name on his first album. While recording this album, Fiasco's father died of type II diabetes and his business partner, Charles "Chilly" Patton, was convicted of attempting to supply heroin to a drug ring and was eventually sentenced to 44 years in a correctional facility.^[5][26] These events greatly affected Fiasco and the subsequent themes discussed on the record.^[25] The disc was released in December 2007 in United States while the first single and video from the album, "Superstar" featuring Matthew Santos was released the first week of November 2007. Lupe Fiasco's The Cool, a concept album that expanded upon recurring themes in Food & Liquor, is about "a hustler who dies and comes back to life, only to get robbed by two little kids with the same gun that killed him."^[27] For the record, Fiasco decided not to work with well-known producers as he considered it to be "too expensive", noting the commercial failure of his Pharrell collaboration, "I Gotcha".^[27]

Fiasco performing in Commerce City, Colorado on July 19, 2008.

Lupe Fiasco's The Cool was very well received by critics and was referred to as "one of the year’s best hip-hop albums" by The New York Times.^[28] "Superstar", a semi-autobiographical account of his rise to fame, was released as the first single from the album, and peaked at number 10 on the Billboard Hot 100.^[15][29] Baseball's Hanley Ramirez, Troy Tulowitzki, Ryan Zimmerman, Gerald Laird and Ryan Braun have used "Superstar" as their at-bat song.^[30] The album's second single (released in the UK in April 2008) was "Paris, Tokyo" – a song based around Fiasco's experiences of touring the world between his first and second albums.^[15] Moreover, in 2007 it was revealed that Fiasco, Kanye West and Pharrell Williams had formed a group called Child Rebel Soldier.^[31][32] CRS initially released one single, entitled "US Placers" and featuring a Thom Yorke sample. In an interview with The Village Voice, Fiasco revealed that he was writing a novel about a window washer, aptly titled Reflections of a Window Washer.^[33] In 2008, Fiasco and his band 1500 or Nothin joined Kanye West's Glow in the Dark Tour which also featured Rihanna and N.E.R.D. The tour stopped in several cities, including his hometown of Chicago. In 2008, MTV named Fiasco the 7th Hottest MC in the Game^[34] and announced that he was remixing The Cool with French electro house act Justice.^[35]

[edit] 2009–present: Lasers and Food & Liquor 2

Lupe Fiasco performing at the Ottawa Bluesfest on July 17, 2011.

At a performance in New Zealand in February 2010, Fiasco performed new material from the then-titled We Are Lasers for the first time.^[36] He claimed that the album was complete and waiting for a release date from his label, Atlantic Records.^[36] However, Atlantic feared that the record lacked commercial singles, and presented Fiasco with songs the label wanted him to record.^[37] Fiasco declined, as he was told he would not have any ownership of the songs.^[37] He explained, "I don't think the label cares about an album...People just want their number-one record."^[37] For six months, the cause of the album's delay remained unclear to the public. In response, Fiasco's fans created an online petition demanding that Atlantic Records release Lasers. The petition garnered considerable attention on hip hop blog sites as well as over 16,000 signatures.^[37] Fiasco stated that the petition "brought [him] to tears", and in response to the petition, Fiasco released a song titled "B.M.F-Building Minds Faster" to thank his fans.^[37]

While waiting for Lasers to be released, Fiasco completed another album, titled Food and Liquor II: The Great American Rap Album.^[38] He is unsure if the Food and Liquor II will ever be released, though he released the song "Go To Sleep" from the record "out of desperation" to put out new music.^[38] He also pursued numerous side projects in the midst of the delay. In April 2010, Fiasco formed the hip hop collective All City Chess Club along with Pharrell, Asher Roth, B.o.B., The Cool Kids, Charles Hamilton, Blu, Diggy Simmons, Wale, J. Cole, & Dosage.^[39] The group has so far made one song, a remix of Fiasco's "I'm Beamin".^[40] Additionally, On July 16, 2010, Fiasco released his rock side-project Japanese Cartoon's debut EP In The Jaws Of The Lords Of Death. Japanese Cartoon was influenced by a variety of musical genres, with Fiasco saying, "I’ve always been a fan of all music...Hip hop is just something I actually know how to do but I always had aspirations to participate in other forms of music. Once I got to create some hip hop, it was like, 'Okay, what am I going to do now?' So my artistic side was like, 'Yo, let's do some rock music.'"^[38]

More than two and a half years after the album's completion, Lasers was released on March 8, 2011. The first single off of the record was "The Show Goes On", which samples "Float On" by Modest Mouse. "The Show Goes On" debuted at number 57 on the Billboard Hot 100.^[41] The lead single peaked at number 9 since then. The producers involved on the album include Alex Da Kidd, King David "The Future" and Jerry "Wonda" Duplessis, while featured artists include Skylar Grey, Trey Songz, and John Legend.^[15] Upon the album's release, Lasers debuted at number one on the US Billboard 200 chart, with first-week sales of 204,000 copies.^[42][43] Despite the album's commercial success, Lasers received mixed reviews from most music critics.^[44] Writing for Allmusic, editor Andy Kellman gave the record three out of five stars and criticized its "lumbering, overwrought choruses", writing that "If there is one MC whose rhymes should not be dulled for the sake of chasing pop trends, it’s Lupe Fiasco".^[45] Lasers, however, was nominated Best Rap Album, with "The Show Goes On" nominated for Best Rap Performance, and Best Rap Song at the 54th Grammy Awards. Lupe Fiasco later involved himself at the Occupy Wall Street movement where he donated tents and released a poem in support of the protesters. He also released his "Friend of the People" mixtape on Thanksgiving Day. Fiasco has since announced the completion of his Food & Liquor 2 album, as well as work being put into a joint album with fellow Child Rebel Soldier & All City Chess Club member Pharrell.^[46]

Lyrical style[link]

Fiasco, along with rappers Common, Rhymefest, and Talib Kweli, has been credited as a pioneer of the conscious hip hop movement, which focuses on social issues.^[47] Subjects touched upon on Lupe Fiasco's Food & Liquor include absent parents, terrorism, Islam and religion, war, and prostitution.^[47] Fiasco attributes his interest in social issues to his highly cultured upbringing, as he describes his mother as "very intellectual" and his father as a "Renaissance man".^[47] He rejects the misogyny common in hip hop, which he discusses in the song "Hurt Me Soul".^[48] Despite this, Fiasco is strongly opposed to censorship in music: "If we're going to [censor things] that are offensive, then we are going to have to blind and deafen everyone. Come on, man. Let's focus on education and literacy and poverty."^[49]

Fiasco employs various lyrical techniques in his songwriting. The rapper views hip-hop as a medium conducive to storytelling, a primary element of his lyrics due to his background in theater.^[47] He wrote plays as a child, which had a strong effect on his songwriting approaches.^[47] Fiasco utilizes both metaphors and literal statements in his work, which he describes as "getting from point A to point B in as few words as possible".^[47] His use of metaphors is exemplified by the song "Gotta Eat" from Lupe Fiasco's The Cool, which is told from the perspective of a cheeseburger and addresses the poor nutrition in black communities in the United States.^[26]

Philanthropy and business ventures[link]

In 2001, Fiasco co-founded 1st & 15th Entertainment with Charles "Chilly" Patton. 1st & 15th is a vanity record label under Atlantic named after the traditional twice-monthly paycheck dates.^[14] Although Fiasco was initially to serve as vice-president, he became CEO after Patton was convicted on drug charges.^[50][51] Fiasco and singer Matthew Santos were two of the most recognizable signed artists. In November 2009, Fiasco announced he would discontinue the 1st & 15th label: "It was just such a 'this isn't right for you right now. This isn't gonna work for you right now. You need to be focused on you. Do you really want that, do you really have the capacity to do it?'"^[52]