Bacardi Limited

Bacardi_Limited_Corporate_logo_gold_20120329.jpg
Type	Private company
Founded	Santiago de Cuba, Cuba (4 February 1862)
Headquarters	Hamilton, Bermuda[1]
Key people	Facundo L. Bacardi, Chairman; Edward D. Shirley, President and CEO[2]
Products	Bacardi rum, Grey Goose vodka, Dewar's Blended Scotch whisky, Bombay Sapphire gin, Martini & Rossi vermouth and Asti, Eristoff vodka, Cazadores blue agave tequila
Revenue	US$ 5.5 billion (2007)
Website	bacardilimited.com

Bacardi Limited, the largest privately held, family-owned spirits company in the world, produces and markets internationally recognized spirits and wines. Its brand portfolio comprises more than 200 brands and labels, including the eponymous Bacardi rum.^[3] Founded on February 4, 1862, and family-owned for the past seven generations, Bacardi now employs nearly 6,000 people, manufactures its brands at 27 facilities in 16 markets on four continents, and sells in more than 150 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.^[4] The company sells in excess of 200 million bottles per year in nearly 100 countries.^[5] The company's sales in 2007 were US$5.5 billion, up from $4.9 billion in 2006.

Bacardi Limited is headquartered in Hamilton, Bermuda and has a 16-member board of directors led by the original founder's great-great grandson, Facundo L. Bacardí.

Early history[link]

Facundo Bacardí Massó, a Catalan wine merchant, was born in Sitges, Catalonia, (Spain) in 1814, and emigrated to Cuba in 1830. During this period, rum was cheaply made and not considered a refined drink, one rarely sold in upscale taverns. Don Facundo began attempting to "tame" rum by isolating a proprietary strain of yeast still used in Bacardi production today. This yeast gives Bacardi rum its unique flavor profile. After experimenting with several techniques he hit upon filtering the rum through charcoal, which removed impurities. In addition to this, Facundo aged the rum in white oak barrels, which had the effect of "mellowing" the drink. The final product was the first clear, or "white" rum in the world.

Moving from the experimental stage to a more commercial endeavor, he and his brother José set up shop in a Santiago de Cuba distillery they bought in 1862; that distillery housed a still made of copper and cast iron. In the rafters of this building lived fruit bats. Hence, the Bacardi bat logo.^[6]

The 1880s and 90s were turbulent times for Cuba and the company. Emilio Bacardí, Don Facundo's eldest son, was repeatedly imprisoned and was exiled from Cuba for having fought in the rebel army against Spain in the Cuban War of Independence.^[7]

Emilio's brothers, Facundo and José, and his brother-in-law Henri (Don Enrique) Schueg, remained in Cuba with the difficult task of sustaining the company during a period of war. The women in the family were exiled in Kingston, Jamaica. After the Cuban War of Independence and the US occupation of Cuba, "The Original Cuba Libre" and the Daiquiri were both born with Bacardi rum.^[8] In 1899 US General Leonard Wood appointed Emilio Bacardí Mayor of Santiago de Cuba.

The Bacardi Building in Havana, Cuba.

In 1912 Emilio Bacardi travelled to Egypt where he purchased a mummy for the future Emilio Bacardí Moreau Municipal Museum in Santiago de Cuba,(mummy still on display).^[9] In Santiago, his brother Facundo M. Bacardí continued to manage the company along with Schueg, who began the company's international expansion by opening new bottling plants in Barcelona (1910) and New York City (1915).^[10] The New York plant was soon shut down due to Prohibition, yet during this time Cuba became a hotspot for US tourists.

In 1914 Emilio bought a large amount of land in Ponce, Puerto Rico from successful business man, Narcisus Mage. Emilio spent a very large sum of money because of the land's great location.

In 1922 Emilio opened a new distillery in Santiago. In 1930 Schueg opened the art deco Bacardi building in Havana and the third generation of the Bacardí family was entering the business. Facundito Bacardí was known to have invited US-Americans (still subject to Prohibition) to "Come to Cuba and bathe in Bacardi rum."^[9] A new product was introduced: Hatuey beer.

The "Cathedral of Rum" at the Bacardi distillery in Cataño, Puerto Rico, near San Juan.

Bacardi's transition into an international brand was due mostly to Schueg's "business genius"; Schueg "branded Cuba as the home of rum, and Bacardi as the king of rums" and expanded overseas, first to Mexico (1931), then to Puerto Rico (1936), under the brand name Ron Bacardi. (Ron is the Spanish word for rum). Post-Prohibition production in Puerto Rico enabled rum to be sold tariff-free in the U.S. after Prohibition.^[11] He then expanded to the United States (1944).^[12]

During the World War II years the company was led by Schueg's son-in-law José 'Pepin' Bosch. Pepin founded Bacardi Imports in New York City, and was named Cuba's Minister of the Treasury in 1949.

Cuban Revolution[link]

Portuondo and other Bacardí family members initially supported the Cuban revolutionaries, including Fidel Castro and the broader M-26-7 movement: Bosch personally donated tens of thousands of dollars to the movement, and acted as an intermediary between the revolutionaries and the CIA to assuage the latter's concerns.^[11] Family members, employees, and facilities were put to use by the movement and the company supported the revolution publicly with advertisements and parties.^[11] But their support turned to opposition as the pro-Soviet Che Guevara wing^{[citation needed]} of the movement began to dominate and as Castro turned against American interests.^{[citation needed]}

The Bacardí family (and hence the company) maintained a fierce opposition to Fidel Castro's revolution in Cuba in the 1960s. In his book, 'Bacardi, The Hidden War', Hernando Calvo Ospina outlines the political element to the family's money. Ospina describes how the Bacardi family and Company left Cuba after the Castro regime confiscated the Company’s Cuban assets on October 15, 1960; in particular, in nationalizing and banning all private property on the island as well as all bank accounts. However, due to concerns over the previous Cuban leader Fulgancio Batista the company had started foreign branches a few years prior to the revolution; the Company moved the ownership of the Company's trademarks, assets and proprietary formulas out of the country to the Bahamas prior to the revolution as well as constructing plants in Puerto Rico and Mexico after the prohibition era to save in import taxes for rum being imported to the US. This helped the company survive after the communist government confiscated without compensation all Bacardi assets in the country.^[13]

Ospina also explains the close ties Bacardí family members had to the US political elite as well as organizations of state such as the CIA. The family funded various Cuban exile organizations such as CANF.

Embittered Bacardi helmsman José Pepín Bosch bought a surplus B-26 bomber with the hopes of bombing Cuban oil refineries (the bold plan was foiled when a picture of the bomber appeared on the front page of The New York Times. He was also allegedly involved in the CIA plot to assassinate Fidel Castro; documents uncovered during congressional investigations into John F Kennedy's death bring to light a message outlining how he had plans to assassinate Castro, his brother Raúl Castro, and Che Guevara. The RECE (Cuban Representation in Exile) also receives funding from Bacardi family members.

More recently, Bacardi lawyers were influential in the drafting of the 1996 Helms-Burton Act which sought to extend the scope of the United States embargo against Cuba.^[14] In 1999 Otto Reich, a lobbyist in Washington on behalf of Bacardi, drafted section 211 of the 1999 Omnibus appropriations act, a bill that became known as the Bacardi Act. Section 211 denied trademark protection to Cuban businesses products expropriated after the Cuban revolution, a provision keenly sought by Bacardi. The act was aimed primarily at Havana Club brand in the US, which was created by the José Arechebala company which was confiscated without compensation in the Cuban revolution. The Havana Club trademark had been registered by the Cuban government government in the United States without permission of the rightful owners.^[15] Section 211 has been challenged unsuccessfully by the Cuban government and the European Union in US courts; however, the act has been ruled illegal by the WTO (August 2001). The US Congress has yet to re-examine the matter.

Bacardi and Cuba today[link]

Bacardi drinks are not found in Cuba today. The main brand of rum in Cuba is called Havana Club, a formerly private company nationalized by the government. Havana Club was not a Bacardi brand, though Bacardi later bought the brand from the original owners, the Arechabala family, who had it seized from them by the Revolutionary Government without compensation. The Cuban government in partnership with French company Pernod Ricard, sells its Havana Club internationally, except for the United States and its territories. Bacardi created Havana Club rum based on the original recipe from the Arechebala’s, and the product is crafted in Puerto Rico and currently sold in Florida.Drinks now made in the former Bacardi distillery are sold in Cuba under the name Caney.

Bacardi in the UK, despite having no business ties (in terms of production) to Cuba today, has decided to re-emphasize its Cuban heritage in recent years. This is mainly due to commercial reasons. Facing increased competition in the rum market from the now international brand Havana Club, the company concluded that it was important for sales to associate its rum with Cuba. TV advertisements with slogans of 'Welcome to the Latin Quarter' are but one example of this. In 1998, under the distinctive bat logo, the phrase "company founded in Santiago de Cuba in 1862" was added.

Bacardi has faced criticism and legal problems for supposedly attempting to falsely convince consumers they were purchasing rum made in Cuba rather than just marking its heritage. Bacardi adverts in Spain, since 1966, had described a popular combination of rum and Coke as "rum and coke". However, after 1998, it began to describe the drink as Cuba Libre – literally translated as "Free Cuba" which is the original name of the drink and how it's mostly called in Latin America. In this instance, Bacardi faced a legal ruling from the Spanish Association of Advertising Users which forced the company to stop the advert. They concluded that it could "mislead the viewer as to the true nature of the product" as the advert contained so many pieces of Caribbean imagery, one might conclude it came from Cuba.^[16]

Bacardi continues to fight a war in the courts attempting to legalize their own Havana Club trademark outside of the United States. Havana Club is owned by the Cuban government and has a business joint venture with the French company Pernod Ricard.^[17]

The Bacardi legacy lives on in Santiago and Havana through its grand buildings and its historic significance. The Bacardi Building in Old Havana is regarded as one of the finest art deco buildings in Latin America.^[18]

Brands[link]

Bacardi Limited has made several acquisitions to diversify away from the eponymous BACARDÍ rum brand. In 1993 Bacardi merged with Martini & Rossi S.p.A., the Italian producer of Martini vermouth and sparkling wines, creating the Bacardi-Martini group. In 1998 the company acquired Dewar's scotch and Bombay Sapphire gin from Diageo for $2 billion. Bacardi acquired the Cazadores blue agave tequila brand in 2002 and in 2004 purchased Grey Goose, a French made vodka, from Sidney Frank for $2 billion. In 2006 Bacardi Limited purchased New Zealand vodka brand 42 Below. Other associated brands include the US version of Havana Club, Drambuie Scotch whisky liqueur, DiSaronno Amaretto, Eristoff vodka, B&B and Bénédictine liqueurs.

Bacardi is also the only brand to feature the Mexican free-tailed bat as its icon or logo.

Awards[link]

In its 150 year history, BACARDÍ rum has won upwards of 400 awards for quality and product profile making it the world’s most awarded rum. Emblems of gold medals and the Spanish Coat of Arms awarded during the formative years of the business appear on every bottle of BACARDÍ Rum.

Despite the fact that many of Bacardi's offerings are aimed at the lower and middle-part of the price spectrum, BACARDÍ rums have been entered in a number of international spirit ratings competitions. Several Bacardi spirits have performed notably well. BACARDÍ 8, for example, received two gold medals and a silver from the San Francisco World Spirits Competition between 2008 and 2010. In addition, it received the International High Quality Trophy at Monde Selection's World Quality Selections in 2010, and a Grand Gold Medal in 2011. BACARDI Gold, BACARDI 8, and BACARDI Reserva Limitada were also awarded International High Quality Trophy awards at the 2010 Monde Selection’s World Quality Selections.^[19]

Proof66's , a website that acts as an aggregator of professional ratings including the Beverage Testing Institute, as well as scores from other professional rating organizations, places BACARDÍ Reserva Limitada, BACARDÍ 1873 Solera, and BACARDÍ 8 in the First Tier of all rated spirits.^[20]

Hemingway connection[link]

Ernest Hemingway lived in Cuba from 1939 and stayed until shortly after the Cuban revolution. He lived in the small town of San Francisco de Paula, located very close to the Company’s Modelo Brewery for HATUEY beer at el Cotorro.

In 1954, Compañía ‘Ron Bacardi’ S.A. paid him homage when he was awarded the Nobel Prize in Literature of his novel The Old Man and the Sea (1952), in which he honored the Company by mentioning its HATUEY beer. Hemingway also mentioned BACARDÍ and HATUEY in his novels To Have and Have Not (1937) and For Whom the Bell Tolls (1940).

Guillermo Cabrera Infante wrote an account of the festivities for the periodical Ciclón, titled The Old Man and the Band Name (El Viejo y la marca). In his account he described how “on one side there was a wooden stage with two streamers – HATUEY beer and BACARDI rum – on each end and a Cuban flag in the middle. Next to the stage was a bar, at which people crowded, ordering daiquiris and beer, all free.” ^[21] A sign at the event read: BACARDI rum welcomes the author of The Old Man and the Sea.

In his article The Old Man and the Daiquiri, Wayne Curtis tells us how Hemingway’s “home bar also held a bottle of BACARDI rum.” Hemingway wrote in Islands in the Stream “…this frozen daiquirí, so well beaten as it is, looks like the sea where the wave falls away from the bow of a ship when she is doing thirty knots.”^[22]

Chalk's Ocean Airways Flight 101[link]

On 19 December 2005 Chalk's Ocean Airways Flight 101 from Fort Lauderdale, Florida to Bimini, Bahamas, with an unscheduled stop at Watson Island, Miami, Florida, crashed off Miami Beach, Florida. Sergio Danguillecourt, a member of the board of directors of Bacardi Ltd and a great-great-grandson of the rum company's founder Don Facund Bacardí i Massó, and his wife Jacqueline Kriz Danguillecourt were on board. There were no survivors.

United States headquarters[link]

The Bacardi building in Midtown Miami on Biscayne Boulevard served as the USA headquarters of Bacardi.

In 1964 the Company opened its new U.S. headquarters in Miami, Florida. Cuban-exiled architect Enrique Gutierrez created a building that was hurricane-proof, using a system of steel cables and pulleys which allow the building to move slightly in the event of a strong shock. The steel cables are anchored into the bedrock and extend through marble-covered shafts up to the top floor, where they are led over large pulleys. Outside, on both sides of the eight-story building, more than 28,000 tiles painted and fired by Brazilian artist Francisco Brennard, depicting abstract blue flowers, were placed on the walls according to the artist's exact specifications.

ln 1972, the Company commissioned the square building in the plaza. Architect Ignacio Carrera-Justiz used cantilevered construction, a style invented by Frank Lloyd Wright. Wright observed how well trees with taproots withstood hurricane force winds. The building, raised 47 feet off the ground around a central core, features four massive walls, made of sections of inch-thick hammered glass mural tapestries, designed and manufactured in France. The design came from a painting by German artist Johannes M. Dietz.

In 2006, Bacardi USA leased a 15-story headquarters complex in Coral Gables. Bacardi had employees in seven buildings across Miami-Dade County at the time.^[23]

Bacardi vacated its former headquarter buildings on Biscayne Boulevard in Midtown Miami. Miami citizens began a campaign to label the buildings as "historic". University of Miami professor of architecture Allan Schulman said "Miami's brand is it's [sic] identity as a tropical city. The Bacardi buildings are exactly the sort that resonate with our consciousness of what Miami is about".^[24] In 2007 Chad Oppenheim, the head of Oppenheim Architecture + Design, described the Bacardi buildings as "elegant, with a Modernist [look combined with] a local flavour."^[25]

The current America's headquarters is at 2701 LeJeune Road in Coral Gables.^[26] The 300 employees occupy 230,000 square feet (21,000 m²) of leased office space.^[27]

Mexico City buildings[link]

Bacardi had architects Ludwig Mies Van Der Rohe and Felix Candela design office buildings and a bottling plant for them in Mexico City during the 1950s. The building complex was added to the tentative list of UNESCO's World Heritage Site list on 20 November 2001.^[28]

References[link]

Bibliography[link]

• Gjelten, Tom. Bacardi and the Long Fight for Cuba: The Biography of a Cause (Viking: 2008).

External links[link]

• Official website Requires Adobe Flash Player
• Bacardi Limited, company website
• Bacardi on Twitter
• Map of Distillery in Puerto Rico from Google Maps
• List of brands made/owned by Bacardi

Catherine Judith "Kate" Markowitz (born Los Angeles, California) is an American singer-songwriter. Markowitz is perhaps best known as a back-up vocalist who has recorded and performed with a number of singers, most notably James Taylor but also Willy DeVille, Shawn Colvin, Mylène Farmer, Don Henley, Billy Joel, k.d. lang, Lyle Lovett, Graham Nash, Randy Newman, and Warren Zevon. She is the daughter of film and television soundtrack composer Richard Markowitz.^[1]

1990s European success[link]

Markowitz had a platinum-selling single in Germany in the 1990s. The single began as a Bacardi Rum jingle that she recorded for the European market. The jingle was so popular that she was asked to transform it into a song about "summer love" rather than rum. She co-wrote the lyrics and recorded it (with Arnold McCuller, David Lasley and Valerie Carter on backing vocals) under the pseudonym Kate Yanai. Called "Summer Dreaming (The Bacardi Song)," it went to Number 1 within two weeks in Germany, where it stayed for seven weeks, selling well over 500,000 copies.^{[citation needed]}

2000s activities[link]

Markowitz continues to work with a number of artists. In 2003, however, she produced her first album, Map of the World, on which she wrote or co-wrote a number of the songs.

In 2010 Markowitz joined the Troubadour Reunion Tour supporting James Taylor and Carole King.

Discography[link]

Solo albums[link]

• Map of the World — 2003

Selected credits[link]

• Abraham Laboriel — Dear Friends — (1993)
• Anna Vissi — Everything I Am — (2001)
• Arnold McCuller:
  • You Can't Go Back — (1999)
  • Exception to the Rule — (2000)
  • Back To Front — (2002)
• Aselin Debison — Sweet Is the Melody — (2002)
• Bill Withers — Lean on Me: The Best of Bill Withers — (1994)
• Billy Joel
• Boz Scaggs — Other Roads — (1988)
• Carol Weisman — Language of Love — (2003)
• Cher — Love Hurts— (1991)
• Clifford Carter — Walkin' into the Sun — (1993)
• Connie Kaldor — Moonlight Grocery — (1984)
• Dan Fogelberg
• Diana Ross:
  • Force Behind the Power — (1991)
  • Gift of Love — (2000)
  • Motown Anthology — (2001)
  • I Love You — (2006)
• Don Grusin:
  • Don Grusin — (1983)
  • No Borders — (1992)
  • Zephyr — (1991)
  • 10k-La — (1980)
  • Raven — (1990)
• Don Henley
• Dori Caymmi:
  • Brazilian Serenata — (1988)
  • Kicking Cans — (1993)
• Eddy Mitchell — Frenchy — (2003)
• Eric Burdon:
  • Comeback — (1982)
  • Eric Burdon Unreleased — (1982)
  • Wicked Man — (1988)
  • Crawling King Snake — (1994)
  • Misunderstood — (1995)
  • Soldier of Fortune — (1997)
  • Burdon Tracks — (1998)
• Ernie Watts — Sanctuary — (1986)
• James Taylor:
  • New Moon Shine — (1991)
  • (LIVE) — (1993)
  • (Best LIVE) — (1994)
  • Hourglass — (1997)
  • Greatest Hits Volume 2 — (2000)
  • October Road — (2002)
  • Covers — (2008)
• Johnny Mathis — Right from the Heart — (1985)
• Julia Fordham — Swept — (1991)
• Julie Brown — Trapped in the Body of a White Girl — (1987)
• k.d. lang — Live by Request — (2001)
• Kenny Loggins
• Lee Ritenour:
  • Color Rit — (1989)
  • World of Brazil — (2005)(bckgr)
  • Wes Bound — (1992)
• Lyle Lovett — Road to Ensenada — (1996)
• Lynn Miles
• Mark Sholtez — The Distance Between Two Truths — (2010)
• Mylène Farmer — Anamorphosée — (1995)
• Neil Diamond:
  • In My Lifetime — (1996)
  • Lovescape — (1991)
  • Up on the Roof: Songs from the Brill Building — (1993)
  • "Christmas Album, Vol.2" — (1994)
• Oscar Castro-Neves:
  • Maracuja — (1989)
  • More than Yesterday — (1991)
  • Tropical Heart — (1993)
• Phyllis Hyman — I Refuse to Be Lonely — (1995)
• Randy Newman:
  • Faust — (1993)
  • Guilty: 30 Years of Randy Newman — (1998)
  • Bad Love — (1999)
  • Best of Randy Newman — (2001)
• Raul Malo — You're Only Lonely — (2006)
• Richard Elliot — Take to the Skies — (1991)
• Rubén Blades — Nothing But the Truth — (1988)
• Sarah Vaughan with Milton Nascimento — Brazilian Romance — (1987)
• Shawn Colvin:
  • A Few Small Repairs — (1996)
  • Whole New You — (2001)
• Sylvie Vartan — Toutes les femmes ont un secret — (1996)
• Tina Arena — Don't Ask — (1995)
• Valerie Carter — Way It Is — (1996)
• Walter Becker
• Warren Zevon
• Youssou N'Dour

References[link]

• http://www.james-taylor.com/features/markowitz/
• http://www.imdb.com/name/nm2484358/
• http://compassrecords.com/artist.php?id=72
• Billboard magazine March 27, 2004

External links[link]

• Kate Markowitz

Michael Schumacher

Schumacher at the 2011 Canadian Grand Prix
Born	(1969-01-03) 3 January 1969 (age 43) Hürth, West Germany
Formula One World Championship career
Nationality	German
2012 team	Mercedes
2012 car #	7
Races	294 (293 starts)
Championships	7 (1994, 1995, 2000, 2001, 2002, 2003, 2004)
Wins	91
Podiums	154
Career points	1,519
Pole positions	68
Fastest laps	76
First race	1991 Belgian Grand Prix
First win	1992 Belgian Grand Prix
Last win	2006 Chinese Grand Prix
Last race	2012 Monaco Grand Prix
2011 position	8th (76 pts)

Michael Schumacher (German pronunciation: [ˈmɪçaʔeːl ˈʃuːmaxɐ] ( listen); born 3 January 1969) is a German Formula One racing driver for the Mercedes team. Schumacher is a seven-time World Champion and is widely regarded as one of the greatest F1 drivers of all time.^[1][2][3][4] He holds many of the formula's driver records, including most championships, race victories, fastest laps, pole positions, points scored and most races won in a single season – 13 in 2004. In 2002 he became the only driver in Formula One history to finish in the top three in every race of a season and then also broke the record for most consecutive podium finishes. According to the official Formula One website he is "statistically the greatest driver the sport has ever seen".^[5]

After beginning with karting, Schumacher won German drivers' championships in Formula König and Formula Three before joining Mercedes in the World Sportscar Championship. After one Mercedes-funded race for the Jordan Formula One team Schumacher signed as a driver for the Benetton Formula One team in 1991. After winning consecutive championships with Benetton in 1994/5, Schumacher moved to Ferrari in 1996 and won another five consecutive drivers' titles with them from 2000 to 2004. Schumacher retired from Formula One driving in 2006 staying with Ferrari as an advisor.^[6] Schumacher agreed to return for Ferrari part-way through 2009, as cover for the badly injured Felipe Massa, but was prevented by a neck injury. He later signed a three-year contract to drive for the new Mercedes GP team starting in 2010.^[7][8][9]

His career has not been without controversy, including being twice involved in collisions in the final race of a season that determined the outcome of the world championship, with Damon Hill in 1994 in Adelaide, and with Jacques Villeneuve in 1997 in Jerez.^[10]

Off the track Schumacher is an ambassador for UNESCO and a spokesman for driver safety. He has been involved in numerous humanitarian efforts throughout his life and donated tens of millions of dollars to charity.^[11] Michael and his younger brother Ralf Schumacher are the only brothers to win races in Formula One, and they were the first brothers to finish 1st and 2nd in the same race, in Montreal in 2001, and there again (in switched order) in 2003.

Early years[link]

Schumacher's title-winning German Formula Three car from 1990

Schumacher was born in Hürth, North Rhine-Westphalia,^[12] to Rolf Schumacher, a bricklayer, and his wife Elisabeth. When Schumacher was four, his father modified his pedal kart by adding a small motorcycle engine. When Schumacher crashed it into a lamp post in Kerpen, his parents took him to the karting track at Kerpen-Horrem, where he became the youngest member of the karting club. His father soon built him a kart from discarded parts and at the age of six Schumacher won his first club championship. To support his son's racing, Rolf Schumacher took on a second job renting and repairing karts, while his wife worked at the track's canteen. Nevertheless, when Schumacher needed a new engine costing 800 DM, his parents were unable to afford it; Michael was able to continue racing with support from local businessmen.^[13]

Regulations in Germany require a driver to be at least 14 years old to obtain a kart license. To get around this, Schumacher obtained a license in Luxembourg at the age of 12.^[14]

In 1983, he obtained his German license, a year after he won the German Junior Kart Championship. From 1984 on, Schumacher won many German and European kart championships. He joined Eurokart dealer Adolf Neubert in 1985 and by 1987 he was the German and European kart champion, then he quit school and began working as a mechanic. In 1988 he made his first step into single-seat car racing by participating in the German Formula Ford and Formula König series, winning the latter.^[15]

In 1989, Schumacher signed with Willi Weber's WTS Formula Three team. Funded by Weber, he competed in the German Formula 3 series, winning the title in 1990. He won also the Macau Grand Prix. At the end of 1990, along with his Formula 3 rivals Heinz-Harald Frentzen and Karl Wendlinger, he joined the Mercedes junior racing programme in the World Sports-Prototype Championship. This was unusual for a young driver: most of Schumacher's contemporaries would compete in Formula 3000 on the way to Formula One. However, Weber advised Schumacher that being exposed to professional press conferences and driving powerful cars in long distance races would help his career.^[14] In the 1990 World Sportscar Championship season, Schumacher won the season finale at the Autódromo Hermanos Rodríguez in a Sauber–Mercedes C11, and finished fifth in the drivers' championship despite only driving in 3 of the 9 races. He continued with the team in the 1991 World Sportscar Championship season, winning again at the final race of the season at Autopolis in Japan with a Sauber–Mercedes-Benz C291, leading to a ninth place finish in the drivers championship. He also competed at Le Mans during that season, finishing 5th in a car shared with Karl Wendlinger and Fritz Kreutzpointner. In 1991, he competed in one race in the Japanese Formula 3000 Championship, finishing second.^[15]

Formula One career[link]

Overview[link]

Schumacher was noted throughout his career for his ability to produce fast laps at crucial moments in a race, to push his car to the very limit for sustained periods.^[16] Motor sport author Christopher Hilton observed in 2003 that "A measure of a driver's capabilities is his performance in wet races, because the most delicate car control and sensitivity are needed", and noted that like other great drivers, Schumacher's record in wet conditions shows very few mistakes: up to the end of the 2003 season, Schumacher won 17 of the 30 races in wet conditions he contested.^[17] Some of Schumacher's best performances occurred in such conditions, earning him the nicknames "Regenkönig" (rain king)^[18] or "Regenmeister" (rain master).^[16][19], even in the non-German-language media. He is known as "the Red Baron", because of his red Ferrari and in reference to the German Manfred von Richthofen, the famous flying ace of World War I. Schumacher's nicknames include "Schumi",^[20] "Schuey"^[21] and "Schu".^[22] Schumacher is often credited with popularising Formula One in Germany, where it was formerly considered a fringe sport.^[23] When Schumacher retired in 2006, three of the top ten drivers were German, more than any other nationality and more than have ever been present in Formula One history. Younger German drivers, such as Sebastian Vettel, felt Schumacher was key in their becoming Formula One drivers.^[24] In the latter part of his Formula One career, and as one of the senior drivers, Schumacher was the president of the Grand Prix Drivers' Association.^[25] In a 2006 FIA survey, Michael Schumacher was voted the most popular driver of the season among Formula One fans.^[26]

Debut[link]

Schumacher testing the Jordan 191

Schumacher made his Formula One debut with the Jordan-Ford team at the 1991 Belgian Grand Prix, driving car number 32 as a replacement for the imprisoned Bertrand Gachot. Schumacher, still a contracted Mercedes driver, was signed by Eddie Jordan after Mercedes paid Jordan $150,000 for his debut.^[27] The week before the race, Schumacher impressed Jordan designer Gary Anderson and team manager Trevor Foster during a test drive at Silverstone. His manager Willi Weber assured Jordan that Schumacher knew the challenging Spa track well, although in fact he had only seen it as a spectator. During the race weekend, team-mate Andrea de Cesaris was meant to show Schumacher the circuit but was held up with contract negotiations. Schumacher then learned the track on his own, by cycling around the track on a fold-up bike he had brought with him.^[28] He impressed the paddock by qualifying seventh in this race. This matched the team's season-best grid position, and out-qualified 11-year veteran de Cesaris. Motorsport journalist Joe Saward reported that after qualifying "clumps of German journalists were talking about 'the best talent since Stefan Bellof'".^[29] Schumacher retired on the first lap of the race with clutch problems.^[30]

Benetton[link]

Schumacher driving for Benetton at the 1992 Monaco Grand Prix

After his debut, and despite Jordan's signed agreement in principle with Schumacher's Mercedes management for the remainder of the season, Schumacher was signed by Benetton-Ford for the following race. Jordan applied for an injunction in the UK courts to prevent Schumacher driving for Benetton, but lost the case as they had not yet signed a contract.^[31] Schumacher finished the 1991 season with four points out of six races. His best finish was fifth in his second race, the Italian Grand Prix, in which he finished ahead of his team-mate and three-time World Champion Nelson Piquet.

At the start of the 1992 season the Sauber team, planning their Formula One debut with Mercedes backing for the following year, invoked a clause in Schumacher's contract which stated that if Mercedes entered Formula One, Schumacher would drive for them. It was eventually agreed that Schumacher would stay with Benetton, Peter Sauber said that "[Schumacher] didn't want to drive for us. Why would I have forced him?".^[32] The year was dominated by the Williams of Nigel Mansell and Riccardo Patrese, featuring powerful Renault engines, semi-automatic gearboxes and active suspension to control the car's ride height.^[33] In the "conventional" Benetton B192 Schumacher took his place on the podium for the first time, finishing third in the Mexican Grand Prix. He went on to take his first victory at the Belgian Grand Prix, in a wet race at the Spa-Francorchamps circuit, which by 2003 he would call "far and away my favourite track".^[34] He finished third in the Drivers' Championship in 1992 with 53 points, three points behind runner-up Patrese.

The Williams of Damon Hill and Alain Prost also dominated the 1993 season. Benetton introduced their own active suspension and traction control early in the season, last of the frontrunning teams to do so.^[35] Schumacher won one race, the Portuguese Grand Prix where he beat Prost, and had nine podium finishes, but retired in seven of the other 15 races. He finished the season in fourth, with 52 points.

1994–1995: World Championship years[link]

Schumacher drove the Benetton B194 to his first World Championship in 1994.

Schumacher driving for Benetton at the 1995 British Grand Prix

The 1994 season was Schumacher's first Drivers' Championship. The season, however, was marred by the deaths of Ayrton Senna (witnessed by Schumacher, who was directly behind in 2nd position) and Roland Ratzenberger during the San Marino Grand Prix, and by allegations that several teams, but most particularly Schumacher's Benetton team, broke the sport's technical regulations.^[36][37]

Schumacher won six of the first seven races and was leading the Spanish Grand Prix, before a gearbox failure left him stuck in fifth gear. Schumacher finished the race in second place.^[38] Following the San Marino Grand Prix, the Benetton, Ferrari and McLaren teams were investigated on suspicion of breaking the FIA-imposed ban on electronic aids. Benetton and McLaren initially refused to hand over their source code for investigation. When they did so, the FIA discovered hidden functionality in both teams' software, but no evidence that it had been used in a race. Both teams were fined $100,000 for their initial refusal to cooperate. However, the McLaren software, which was a gearbox program that allowed automatic shifts, was deemed legal. By contrast, the Benetton software was deemed to be a form of "launch control" that would have allowed Schumacher to make perfect starts, which was explicitly outlawed by the regulations. However, there was no evidence to suggest that this software was actually used.^[39] At the British Grand Prix, Schumacher was penalised for overtaking on the formation lap. He then ignored the penalty and the subsequent black flag, which indicates that the driver must immediately return to the pits, for which he was disqualified and later given a two-race ban. Benetton blamed the incident on a communication error between the stewards and the team.^[40] Schumacher was also disqualified after winning the Belgian Grand Prix after his car was found to have illegal wear on its skidblock, a measure used after the accidents at Imola to limit downforce and hence cornering speed.^[41] Benetton protested that the skidblock had been damaged when Schumacher spun over a kerb, but the FIA rejected their appeal because of the pattern of wear and damage visible on the block.^[42] These incidents helped Damon Hill close the points gap, and Schumacher led by a single point going into the final race in Australia. On lap 36 Schumacher hit the guardrail on the outside of the track while leading. Hill attempted to pass but as Schumacher's car returned to the track there was a collision on the corner causing them both to retire.^[43] As a result Schumacher won a very controversial championship, the first German to do so (Jochen Rindt raced under the Austrian flag).

In 1995 Schumacher successfully defended his title with Benetton. He now had the same Renault engine as Williams. He accumulated 33 more points than second-placed Damon Hill. With team-mate Johnny Herbert, he took Benetton to its first Constructors' Championship and became the youngest two-time world champion in Formula One history.

The season was marred by several collisions with Hill, in particular an overtaking manoeuvre by Hill took them both out of the British Grand Prix on lap 45^[44] and again on lap 23 of the Italian Grand Prix.^[45] Schumacher won nine of the 17 races, and finished on the podium 11 times. Only once did he qualify worse than fourth; at the Belgian Grand Prix, he qualified 16th, but went on to win the race.

Ferrari[link]

In 1996, Schumacher joined Ferrari for a salary of $60 million over 2 years, a team which had last won the Drivers' Championship with Jody Scheckter in 1979 and which had not won the Constructors' Cup since 1983 with drivers René Arnoux and Patrick Tambay at the wheel. He left Benetton a year before his contract with them expired; he later cited the team's damaging actions in 1994 as his reason for opting out of his deal.^[46] A year later, ex-Benetton employees Rory Byrne and Ross Brawn, who had been Technical Director at Benetton since 1991,^[47] and who was one of the key members behind Schumacher's title successes with the team in 1994 and 1995, decided to join Schumacher at Ferrari. This increased Schumacher's motivation to build a more experienced and potentially championship-winning team around him.

Ferrari had previously come close to the championship in 1982 and 1990. The team had suffered a disastrous downturn in the early 1990s, partially as their famous V12 engine was no longer competitive against the smaller, lighter and more fuel efficient V10s of their competitors. Various drivers, notably Alain Prost, had given the vehicles labels such as "truck", "pig", and "accident waiting to happen".^[48] The poor performance of the Ferrari pit crews was considered a running joke.^[23] At the end of 1995, though the team had improved into a solid competitor, it was still considered inferior to front-running teams such as Benetton and Williams.^[49] Schumacher declared the Ferrari 412T good enough to win the Championship.

Schumacher, Ross Brawn, Rory Byrne, and Jean Todt (hired in 1993), have been credited as turning this once struggling team into the most successful team in Formula One history.^[50][51] Three-time World Champion Jackie Stewart believes the transformation of the Ferrari team was Schumacher's greatest feat.^[52] Eddie Irvine also joined the team, moving from Jordan.

1996–1999[link]

Schumacher finished third in the Drivers' Championship in 1996, and helped Ferrari to second place in the constructors' championship ahead of his old team Benetton. He won three races, more than the team's total tally for the period from 1991 to 1995. During the initial part of the 1996 season, the car had had reliability trouble and Schumacher did not finish 6 of the 16 races. He took his first win for Ferrari at the Spanish Grand Prix, where he lapped the entire field up to third place in the wet.^[14] In the French Grand Prix Schumacher qualified in pole position, but suffered engine failure on the race's formation lap.^[54] However at Spa-Francorchamps, Schumacher used well-timed pit-stops to fend off the Williams' Jacques Villeneuve. Following that, at Monza, Schumacher won in front of the tifosi. Schumacher's ability, combined with the improving reliability of Ferrari, enabled him to end the season, putting up a challenge to eventual race and championship winner Damon Hill at Suzuka.

Schumacher celebrates a second place finish at the 1997 German Grand Prix.

Schumacher battles with David Coulthard at the 1998 British Grand Prix.

Michael Schumacher and Jacques Villeneuve vied for the title in 1997. Villeneuve, driving the superior Williams FW19, led the championship in the early part of the season.^[55] However, by mid-season, Schumacher had taken the Championship lead, winning five races, and entered the season's final Grand Prix with a one-point advantage. Towards the end of the race, held at Jerez, Schumacher's Ferrari developed a coolant leak and loss of performance indicating he may not finish the race. As Villeneuve approached to pass his rival, Schumacher attempted to provoke an accident^[56] but got the short end of the stick, retiring from the race. Villeneuve went on and scored four points to take the championship. Schumacher was punished for unsportsmanlike conduct for the collision and was disqualified from the Drivers' Championship.^[57]

In 1998, Finnish driver Mika Häkkinen became Schumacher's main title competition. Häkkinen won the first two races of the season, gaining a 16 point advantage over Schumacher. Schumacher then won in Argentina and, with the Ferrari improving significantly in the second half of the season, Schumacher took six victories and had five other podium finishes. Ferrari took a 1–2 finish at the French Grand Prix, the first Ferrari 1–2 finish since 1990, and the Italian Grand Prix, which tied Schumacher with Häkkinen for the lead of the Drivers' Championship with 80 points, but Häkkinen won the Championship by winning the final two races. There were two controversies; at the British Grand Prix Schumacher was leading on the last lap when he turned into the pit lane, crossed the start finish line and stopped for a ten second stop go penalty. There was some doubt whether this counted as serving the penalty, but, because he had crossed the finish line when he came into the pit lane, the win was valid. At Spa, Schumacher was leading the race by 40 seconds in heavy spray, but collided with David Coulthard's McLaren when the Scot, a lap down, slowed in very poor visibility to let Schumacher past. After both cars returned to the pits, Schumacher leaped out of his car and headed to McLaren's garage in an infuriated manner and accused Coulthard of trying to kill him.^[58]

Rumours circulated that Coulthard may be replaced by Schumacher for the 1999 season and beyond and, in a previous edition of the F1 Racing magazine, Ron Dennis revealed that he had approached Schumacher to sign a deal with McLaren. However, peripheral financial issues that tied Schumacher with Ferrari, such as sponsorship agreements and payment, could not be rectified in a move to the rival team and so, no deal came to fruition.

Schumacher's efforts helped Ferrari win the Constructors title in 1999. He lost his chance to win the Drivers' Championship at the British Grand Prix at the high-speed Stowe Corner, his car's rear brake failed, sending him off the track and resulting in a broken leg.^[59] During his 98 day absence, he was replaced by Finnish driver Mika Salo. After missing six races, he made his return at the inaugural Malaysian Grand Prix, qualifying in the pole position by almost a second. He then assumed the role of second driver, assisting team mate Eddie Irvine's bid to win the Drivers' Championship for Ferrari.^[60] In the last race of the season, the Japanese Grand Prix, Häkkinen won his second consecutive title. Schumacher would later say that Häkkinen was the opponent he respected the most.^[61]

2000–2004: World Championship years[link]

Schumacher won his fourth world title in 2001.

Schumacher driving the Scuderia Ferrari Marlboro F2002 at the 2002 French Grand Prix, the race at which he clinched the 2002 Drivers' Championship, setting the record for the fewest races in locking up the title

During this period Schumacher won more races and championships than any other driver in the history of the sport. Schumacher won his third World Championship in 2000 after a year-long battle with Häkkinen. Schumacher won the first three races of the season and five of the first eight. Mid-way through the year, Schumacher's chances suffered with three consecutive non-finishes, allowing Häkkinen to close the gap in the standings. Häkkinen then took another two victories, before Schumacher won at the Italian Grand Prix. At the post race press conference, after equalling the number of wins (41) won by his idol, Ayrton Senna, Schumacher broke into tears.^[62] The championship fight would come down to the penultimate race of the season, the Japanese Grand Prix. Starting from pole position, Schumacher lost the lead to Häkkinen at the start. After his second pit-stop, however, Schumacher came out ahead of Häkkinen and went on to win the race and the championship.

In 2001, Schumacher took his fourth drivers' title. Four other drivers won races, but none sustained a season-long challenge for the championship. Schumacher scored a record-tying nine wins and clinched the world championship with four races yet to run. He finished the championship with 123 points, 58 ahead of runner-up Coulthard. Season highlights included the Canadian Grand Prix, where Schumacher finished 2nd to his brother Ralf, thus scoring the first ever 1–2 finish by brothers in Formula One;^[63] and the Belgian Grand Prix in which Schumacher scored his 52nd career win, breaking Alain Prost's record for most career wins.^[64]

In 2002, Schumacher used the Ferrari F2002 to retain his Drivers' Championship. There was again some controversy, however, at the Austrian Grand Prix, where his teammate, Rubens Barrichello was leading but in the final metres of the race, under team orders, slowed down to allow Schumacher to win the race.^[65] The crowd broke into outraged boos at the result and Schumacher tried to make amends by allowing Barrichello to stand on the top step of the podium. At the United States Grand Prix later that year, Schumacher dominated the race and was set for a close finish with Barrichello. At the end he slowed down to create a formation finish with Barrichello, but slowed too much allowing Barrichello to take the victory. In winning the Drivers' Championship he equalled the record set by Juan Manuel Fangio of five world championships. Ferrari won 15 out of 17 races, and Schumacher won the title with six races remaining in the season, which is still the earliest point in the season for a driver to be crowned World Champion.^[66] Schumacher broke his own record, shared with Nigel Mansell, of nine race wins in a season, by winning eleven times and finishing every race on the podium. He finished with 144 points, a record-breaking 67 points ahead of the runner-up, his teammate Rubens Barrichello. This pair finished 9 of the 17 races in the first two places.

Schumacher at Indianapolis in 2004, where he won the 2004 United States Grand Prix

Schumacher broke Juan Manuel Fangio's record of five World Drivers' Championships by winning the drivers' title for the sixth time in 2003, a closely contested season. The biggest competition came once again from the McLaren Mercedes and Williams BMW teams. In the first race, Schumacher ran off track, and in the following two, was involved in collisions.^[67][68][69] He fell 16 points behind Kimi Räikkönen. Schumacher won the San Marino Grand Prix and the next two races, and closed within two points of Räikkönen. Aside from Schumacher's victory in Canada, and Barrichello's victory in Britain, the mid-season was dominated by Williams drivers Ralf Schumacher and Juan Pablo Montoya, who each claimed two victories. After the Hungarian Grand Prix, Michael Schumacher led Montoya and Kimi Räikkönen by only one and two points, respectively. Ahead of the next race, the FIA announced changes to the way tyre widths were to be measured: this forced Michelin, supplier to Williams and McLaren among others, to rapidly redesign their tyres before the Italian Grand Prix.^[70] Schumacher, running on Bridgestone tyres, won the next two races. After Montoya was penalised in the United States Grand Prix, only Schumacher and Räikkönen remained in contention for the title. At the final round, the Japanese Grand Prix, Schumacher needed only one point whilst Räikkönen needed to win. By finishing the race in eighth place, Schumacher took one point and assured his sixth World Drivers' title, ending the season two points ahead of Räikkönen.

In 2004, Schumacher won a record twelve of the first thirteen races of the season, only failing to finish in Monaco after an accident with Juan Pablo Montoya during a safety car period when he briefly locked his car's brakes. He clinched a record seventh drivers' title at the Belgian Grand Prix. He finished that season with a record 148 points, 34 points ahead of the runner-up, teammate Rubens Barrichello, and set a new record of 13 race wins out of a possible 18, surpassing his previous best of 11 wins from the 2002 season.^[71]

2005–2006[link]

Schumacher battling with Kimi Räikkönen during the 2005 Canadian Grand Prix

Schumacher in 2005

Rule changes for the 2005 season required tyres to last an entire race,^[72] tipping the overall advantage to teams using Michelins over teams such as Ferrari that relied on Bridgestone tyres.^[73] The rule changes were partly in an effort to dent Ferrari's dominance and make the series more interesting.^[23] The most notable moment of the early season for Schumacher was his battle with Fernando Alonso in San Marino, where he started 13th and finished only 0.2 seconds behind the Spanish driver.^[74] Less than half-way through the season, Schumacher said "I don't think I can count myself in this battle any more. It was like trying to fight with a blunted weapon.... If your weapons are weak you don't have a chance."^[75] Schumacher's sole win in 2005 came at the United States Grand Prix. Prior to that race, the Michelin tyres were found to have significant safety issues. When no compromise between the teams and the FIA could be reached, all but the six drivers using Bridgestone tyres dropped out of the race after the formation lap.^[76] Schumacher retired in six of the 19 races. He finished the season in third with 62 points, fewer than half the points of world champion Alonso.

2006 became the last season of Schumacher's Ferrari career. After three races, Schumacher had just 11 points and was already 17 points behind Alonso. He won the following two races. His pole position at San Marino was his 66th, breaking Ayrton Senna's 12 year old record.

Schumacher was stripped of pole position at the Monaco Grand Prix and started the race at the back of the grid. This was due to him stopping his car and blocking part of the circuit while Alonso was on his qualifying lap; he still managed to work his way up to 5th place on the notoriously cramped Monaco circuit. By the Canadian Grand Prix, the ninth race of the season, Schumacher was 25 points behind Alonso, but he then won the following three races to reduce his disadvantage to 11. His win at Hockenheim was the last home win for a German as of now. After his victories in Italy (in which Alonso had an engine failure)^[77] and China, in which Alonso had tyre problems,^[78] Schumacher led in the championship standings for the first time during the season. Although he and Alonso had the same point total, Schumacher was in front because he had won more races.

Schumacher overtakes Kimi Räikkönen for 4th with three laps to go of his final race for 3 years at Interlagos, having dropped to 19th early on

The Japanese Grand Prix was led by Schumacher with only 16 laps to go, when, for the first time since the 2000 French Grand Prix, Schumacher's car suffered an engine failure. Alonso won the race, giving himself a ten point championship lead. With only one race left in the season, Schumacher could only win the championship if he won the season finale and Alonso scored no points.

Before the Brazilian Grand Prix, Schumacher conceded the title to Alonso.^[79] In pre-race ceremonies, football legend Pelé presented a trophy^[80] to Schumacher for his years of dedication to Formula One.^[81] During the race's qualifying session, Schumacher had the best time of all drivers through the first two sessions; but a fuel pressure problem prevented him from completing a single lap during the third session, forcing him to start the race in tenth position.^[82] Early in the race Schumacher moved up to sixth place. However, in overtaking Alonso's teammate, Giancarlo Fisichella, Schumacher experienced a tyre puncture caused by the front wing of Fisichella's car.^[83] Schumacher pitted and consequently fell to 19th place, 70 seconds behind teammate and race leader Felipe Massa. Schumacher recovered and overtook both Fisichella and Räikkönen to secure fourth place. His performance was classified in the press as "heroic",^[84] an "utterly breath-taking drive",^[85] and a "performance that ... sums up his career".^[86]

2007–2009: First Retirement[link]

BMW Sauber with "Thanks Michael" messages towards Michael Schumacher on the back of their cars, Schumacher and Peter Sauber worked together in sports cars prior to entering F1 in 1992

While Schumacher was on the podium after winning the 2006 Italian Grand Prix, Ferrari issued a press release stating that he would retire from racing at the end of the 2006 season.^[87] Schumacher confirmed his retirement.^[6] The press release stated that Schumacher would continue working for Ferrari. It was revealed on 29 October 2006 that Ferrari wanted Schumacher to act as assistant to the newly appointed CEO Jean Todt.^[88] This would involve selecting the team's future drivers. After Schumacher's announcement, leading Formula One figures such as Niki Lauda and David Coulthard hailed Schumacher as the greatest all-round racing driver in the history of Formula One.^[89] The tifosi and the Italian press, who did not always take to Schumacher's relatively cold public persona, displayed an affectionate response after he announced his retirement.^[90]

2007: Advisor at Ferrari[link]

He attended several Grands Prix during the season. Schumacher drove the Ferrari F2007 for the first time on 24 October at Ferrari's home track in Fiorano, Italy. He ran no more than five laps and no lap times were recorded. A Ferrari spokesman said the short drive was done for the Fiat board of directors who were holding their meeting in Maranello.^[91]

Schumacher at Finali Mondiali celebrations in the F2007

During the 2007 season Schumacher acted as Ferrari's advisor and Jean Todt's 'super assistant'.^[92] On 13 November 2007 Schumacher, who had not driven a Formula One car since he had retired a year earlier, undertook a formal test session for the first time aboard the F2007. He returned in December 2007 to continue helping Ferrari with their development program at Jerez circuit. He focused on testing electronics and tyres for the 2008 Formula One season.

2008: Car development[link]

In 2007, former Ferrari top manager Ross Brawn said that Schumacher was very likely and also happy to continue testing in 2008. Michael Schumacher later explained his role further saying that he would "deal with the development of the car inside Gestione Sportiva" and as part of that "I'd like to drive, but not too often.".^[93]

During 2008 Schumacher also competed in motorcycle racing in the IDM Superbike-series, but stated that he had no intention of a second competitive career in this sport.^[94] He was quoted as saying that riding a Ducati was the most exhilarating thing he had done in his life, the second most being sky diving.^[95]

2009: Planned substitution for injured Massa[link]

In his capacity as racing advisor to Ferrari, Schumacher was present in Budapest for the Hungarian Grand Prix when Ferrari driver Felipe Massa was seriously injured after being struck by a suspension spring during qualifying. As it became clear that Massa would be unable to compete in the next race at Valencia Schumacher was chosen as a replacement for the Brazilian driver^[96] and on 29 July 2009, Ferrari announced that they planned to draft in Schumacher for the European Grand Prix and subsequent Grands Prix until Massa was able to race again.^[7] Schumacher tested in a modified F2007 to prepare himself^[97] as he had been unable to test the 2009 car due to testing restrictions. Ferrari appealed for special permission for Schumacher to test in a 2009 spec car but Williams, Red Bull and Toro Rosso were against this test.^[98][99] Schumacher was forced to call off his return due to the severity of the neck injury he had received in a motorcycle accident earlier in the year.^[100] Massa's place at Ferrari was instead filled by Luca Badoer and Giancarlo Fisichella.

Mercedes GP[link]

On 23 December 2009 it was announced Schumacher would be returning to Formula One in the 2010 season alongside fellow German driver Nico Rosberg in the new Mercedes GP team.^[9] On 16 November Mercedes had taken over the Brawn GP team which was their first majority involvement in an F1 team since 1955. Schumacher stated that his preparations to replace the injured Massa for Ferrari had initiated a renewed interest in F1 which, combined with the opportunity to fulfil a long-held ambition to drive for Mercedes and to be working again with team principal Ross Brawn, led Schumacher to accept the offer once he was passed fit.^[9][101] After a period of intensive training medical tests, it was confirmed that the neck injury that had prevented him driving for Ferrari the year before had fully healed.^[9]

Ross Brawn had contacted Schumacher over a potential return to F1 with Mercedes involvement in November 2009, seeking a substitute for the possibly outgoing driver Jenson Button.^[9] On 2 November Rubens Barrichello had left Brawn GP followed by Button on 18 November with Rosberg announced by Mercedes as the first replacement driver on 23 November. The possible return of Schumacher began being reported in the German press on 13 December and, ten days later, Mercedes confirmed Schumacher's return completing their line-up.^{[9][102][103][104]} Schumacher signed a three year contract, reportedly worth £20m, with Mercedes who were thought to want 22-year-old German driver Sebastian Vettel as a long term replacement afterwards.^[9] In March 2010, The Daily Mail reported that Schumacher's deal was closer to £21m (€24m, $32m) a year.^[105]

Schumacher's surprise re-entry to the sport was compared to Niki Lauda's return in 1982 aged 33 and Nigel Mansell's return in 1994 at age 41. Schumacher turned 41 on 3 January 2010 and his prospects with Mercedes were compared with the record set by the oldest F1 champion Juan Manuel Fangio who was 46 when he won his fifth championship.^[9]

2010: Return to Formula One[link]

Schumacher practicing for the Malaysian Grand Prix from which he retired with a faulty wheel nut

Schumacher's first drive of the 2010 Mercedes car – the Mercedes MGP W01 – was at the official test on 2 February 2010 in Valencia. He finished sixth in the first race of the season at the Bahrain Grand Prix. A fortnight later at the Australian Grand Prix Schumacher, after running as high as third on the opening lap, was caught up in a tangle between Fernando Alonso and Jenson Button at the start and had to pit for a new front wing. He came from the back to finish in the points in tenth position after spending 20 laps behind Toro Rosso's Jaime Alguersuari. In the Malaysian Grand Prix Schumacher retired early in the race with a faulty wheel nut. Schumacher qualified 9th in the Chinese Grand Prix and finished 10th after being passed by several other drivers in the wet conditions towards the end of the race. After the race former driver Stirling Moss suggested that Schumacher, who had finished behind his team-mate in each of the first four qualifying sessions and races, might be "past it."^[106] Many other respected former Formula One drivers thought otherwise, including former rival Damon Hill, who warned "you should never write Schumacher off."^[107] GrandPrix.com identified the inherent understeer of the Mercedes car, exacerbated by the narrower front tyres introduced for the 2010 season, as contributing to Schumacher's difficulties.^[108] Jenson Button shed some more light on Schumacher's car trouble when he confessed that the Mercedes 2010 car was designed for him, and that his driving style is poles apart from Schumacher.^[109]

For the first European race of the season, the Spanish Grand Prix, Mercedes upgraded their car with revised aerodynamics and a longer wheelbase. Schumacher was ahead of Rosberg in qualifying and the race finishing fourth after defending his position from reigning world champion Jenson Button after the pit stops. At the Monaco Grand Prix Schumacher qualified seventh and finished sixth after passing Ferrari's Fernando Alonso on the final corner of the race when the safety car returned to the pits. However he was penalised 20 seconds after the race by the race stewards dropping him to 12th and thus out of the points. The stewards, advised by former world champion Damon Hill, judged the pass to be in breach of rule 40.13 of the sporting code stating that "If the race ends whilst the safety car is deployed it will enter the pit lane at the end of the last lap and the cars will take the chequered flag as normal without overtaking."^[110] Mercedes GP had interpreted "the race control messages 'Safety Car in this lap' and 'Track Clear' and the green flags and lights shown by the marshals after safety car line one" to mean that the race would not finish under the safety car. The FIA subsequently outlined plans to clarify the regulations and Mercedes GP dropped their plans to appeal.^[111]

Schumacher's 2010 season ended with a first lap crash at the Abu Dhabi Grand Prix.

In Turkey, Schumacher had his best qualifying session since his return qualifying fifth ahead of team mate Rosberg in sixth. In the race Schumacher finished fourth which was his best race finish since his return. However 2 races later at the European Grand Prix in Valencia, Schumacher finished a lowly 15th – his lowest recorded finish in his career – after being caught up in a controversial safety-car ruling, which also ruined the race of Fernando Alonso.^[112] Schumacher was near the front of the field until he was stuck at the end of the pit lane, following the safety car, while the majority of the field passed him. In Hungary, Schumacher finished outside the points in eleventh, but was found guilty of dangerous driving at 180 mph (290 km/h) while unsuccessfully defending tenth position against Rubens Barrichello. As a result he was demoted ten places on the grid for the following race, the Belgian Grand Prix, where he finished seventh, despite starting 21st after his grid penalty.

In the Italian Grand Prix, Schumacher missed out on the top ten in qualifying but managed to finish ninth. A fortnight later at the Singapore Grand Prix, Schumacher finished 13th after the Sauber of Nick Heidfeld collided with him on Lap 36, knocking Heidfeld out of the race. At the Japanese Grand Prix, Schumacher finished sixth before a fourth and seventh in the next two races in Korea and Brazil. At the season finale in Abu Dhabi, Schumacher was involved in a major accident on the first lap, which occurred after Schumacher was spun around by his teammate Nico Rosberg. As Schumacher was trying to maneuver his car back around, Vitantonio Liuzzi's Force India ploughed into his Mercedes head-on, barely missing his head.^[113][114] Nobody was hurt in the crash, but Schumacher said the crash had been "frightening."^[115]

It was the first season since his début season in 1991 that Schumacher finished without a win, pole position, podium or fastest lap. He finished the season 9th with 72 points.

At the 2011 Wroom meeting in Madonna di Campiglio, Italy, Fernando Alonso, the second most successful Formula One driver still racing, said of Schumacher: "He will be always super class; if the car is right, he will be a contender that we will fear most."^[116]

2011[link]

Schumacher at the 2011 Malaysian Grand Prix

After an unsuccessful Australian Grand Prix, where he retired due to puncture damage, Schumacher had an average race in Malaysia, finishing in ninth place to score his team's only points, generally battling it out with the midfield of the pack but ahead of team mate Rosberg, who finished 12th. A problem with his movable rear wing, also known as the drag reduction system resulted in Schumacher qualifying only 14th in China, but he worked his way up to 8th place during the race. He added more points with sixth place in Spain, and at the Canadian Grand Prix, Schumacher had arguably his best performance since returning from retirement. He finished in fourth position, but ran as high as second in a race which was almost entirely contested in wet conditions. Schumacher was passed late in the race by both Jenson Button, who went on to win the race, and Mark Webber, by the use of the DRS.

Schumacher finished fourth in the Canadian Grand Prix.

In Valencia, he crashed into the side of Vitaly Petrov's Renault while exiting the pit lane, breaking his own front wing, meaning he had to pit again the following lap. This incident left him outside of the points, and eventually finished 17th. In Britain Schumacher locked his front tyres while running behind Kamui Kobayashi, attempted to take avoiding action, and again broke his front wing spinning Kobayashi 180 degrees. As well as pitting to replace the wing, Schumacher served a 10 second stop-go penalty for the incident. Although working his way up to ninth, Schumacher was unhappy with the result and described the Kobayashi incident as his misjudgement. He finished eighth at his home race in Germany, and retired in Hungary with gearbox failure.

Schumacher marked the 20th anniversary of his Formula One début at the Belgian Grand Prix. He set the fastest time in the first free practice session, but after a wheel came loose in qualifying, he had start last on the grid. Despite this, Schumacher put in a very strong performance, ending the race in fifth place and ahead of his team mate Rosberg. Schumacher continued his run of form at the Italian Grand Prix, qualifying eighth and finishing fifth. This race saw a notable duel with Lewis Hamilton for fourth place. Schumacher defended expertly against Hamilton's faster car, but was also criticised for leaving insufficient overtaking space. After a retirement in Singapore due to contact with Sergio Pérez, Schumacher finished in sixth place at the Japanese Grand Prix, having led three laps during the race, the first time he had led a race since the 2006 Japanese Grand Prix.^[117] In doing so, he became the oldest driver to lead a race since Jack Brabham in 1970.

In Korea, Schumacher started the race from twelfth, and was well within the points scoring positions when he was hit from behind by Vitaly Petrov, forcing both drivers to retire. In India, Schumacher struggled in qualifying and qualified twelfth, although he moved up to eleventh after Petrov was given a five-place grid penalty for the incident in Korea; Schumacher blamed his lack of pace on tyre vibrations he experienced on his final run.^{[citation needed]} After making up three places on the opening lap, Schumacher remained in the top ten for the entire race, eventually finishing fifth, ahead of team-mate Rosberg after overtaking him during the final round of pit-stops. At the Abu Dhabi Grand Prix, Schumacher qualified eighth and had moved up to sixth after a few corners. He was ahead of Rosberg, and the pair battled over the position for the remainder of the first lap. Rosberg's overtake eventually meant that he finished in sixth and Schumacher in seventh. Schumacher finished the season with a fifteenth place at the season finale at the Brazilian Grand Prix, following a collision early in the race with Bruno Senna which had forced him to pit for repairs. Schumacher finished the season in eighth place in the Drivers' Championship standings with 76 points; his best result was fourth place at the Canadian Grand Prix.

2012[link]

Schumacher climbs out of his car after spinning off during the final practice session at the Australian Grand Prix. He retired from the race with gearbox problems.

Schumacher is again driving for Mercedes AMG in the 2012 Formula One season, alongside Nico Rosberg.^[118] At the Australian Grand Prix, Schumacher qualified in fourth place.^[119] He moved up to third place at the start of the race, which he held until he suffered a terminal gearbox failure on lap 11.^[120] At the second race in Malaysia, Schumacher qualified third,^[121] but only managed to collect one point after being hit from behind on the first lap of the race by Romain Grosjean in wet conditions. For the third race of the season in China, Schumacher qualified 3rd but started in 2nd place due to Lewis Hamilton being penalised. This was the first time since 1955 that Mercedes occupied the front row of the grid, since his team-mate Nico Rosberg scored the first pole position of his career. A mechanic's error during the first pit-stop forced Schumacher to retire after 13 laps. The fourth race was in Bahrain. Schumacher suffered with a defective DRS mechanism in qualifying, which was compounded by a grid-penalty for a gearbox replacement. He started 23rd on the grid, and finished in 10th position. Schumacher had his third retirement of the season in Barcelona, receiving a five place penalty for Monaco after causing a collision with Bruno Senna. Schumacher was fastest in qualifying at Monaco. However, owing to the penalty for his incident with Senna at Barcelona, he started sixth on the grid. At the start of the race, Schumacher was hit by Romain Grosjean as he attempted to move down the outside, dropping to eighth, before retiring from seventh position late in the race due to falling fuel pressure.

Helmet[link]

Schumacher, in conjunction with Schuberth, helped develop the first lightweight carbon helmet. In 2004, a prototype was publicly tested by being driven over by a tank; it survived intact.^[122] The helmet keeps the driver cool by funneling directed airflow through fifty holes.^[123]

Schumacher's original helmet sported the colours of the German flag and his sponsor's decals. On the top was a blue circle with white astroids. When Jos Verstappen was his team-mate, Schumacher added 4 red diagonal strokes over the visor to differentiate his helmet from his team-mate. After Schumacher joined Ferrari a prancing horse was added on the back. From the 2000 Monaco Grand Prix, in order to differentiate his colours from new teammate Rubens Barrichello, Schumacher changed the upper blue colour and some of the white areas to red.^[124]Since 2004, the helmet sported a white diagonal line with a white vertical line in the zone of the German Flag colors (originally to accommodate sponsor AMD), but then these lines remained in the Suzuka 2006 design. He sported one-off helmet designs four times. For the 1998 Japanese Grand Prix, a title decider with Mika Häkkinen, he replaced the German flag with a chequered flag motif and reflective silver replacing the white areas. At the 2004 Italian Grand Prix the German flag design was replaced with an Italian flag in honour of his team's home race. For the Brazilian Grand Prix race of 2006 (at the time intended to be his final Grand Prix), he wore an all-red helmet that included the names of his ninety-one Grand Prix victories.the helmet featured also^[125] For the 2011 Belgian Grand Prix, Schumacher's 20th anniversary in Formula One, he wore a special gold plated helmet.^[126] The helmet, very similar to his current helmet, included the year of his début to the present, and the years of his seven world titles.

Honours[link]

Schumacher has been honoured many times during his career. In April 2002, for his contributions to sport and his contributions in raising awareness of child education, he was named as one of the UNESCO Champions for sport,^[127] joining the other eight which include Pelé, Sergey Bubka and Justine Henin. He won the Laureus World Sportsman of the Year award twice, in 2002 and 2004 for his performances in the 2001 and 2003 seasons respectively. He has also received nominations for the 2001, 2003, 2005 and 2007 awards.^[128] No-one has been nominated more times than Schumacher in the award's seven-year history.

In honour of Schumacher's racing career and his efforts to improve safety and the sport, he was awarded an FIA Gold Medal for Motor Sport in 2006.^[129] In 2007, in recognition of his contribution to Formula One racing, the Nürburgring racing track renamed turns 8 and 9 (the Audi and Shell Kurves) as the Schumacher S,^[130] and a month later he presented A1 Team Germany with the A1 World Cup at the A1GP World Cup of Motorsport 2007 awards ceremony.^[131] He was nominated for the Prince of Asturias Award for Sport for 2007, which he won both for sporting prowess and for his humanitarian record.^[132][133]

In 2008 the Swiss Football Association appointed Schumacher as the Swiss ambassador for the 2008 European football championship.^[134]

On 30 April 2010, Schumacher was honored with the Officier of Légion d'honneur title from French prime minister François Fillon.^[135]

Controversy[link]

During his long career Schumacher has been involved in several incidents, which have caused considerable controversy.

Championship deciding collisions[link]

Going into the 1994 Australian Grand Prix, the final race of the 1994 season, Schumacher led Damon Hill by a single point in the Drivers' Championship. Schumacher led the race from the beginning, but on lap 35 he went off track and brushed the wall with his right side wheels,^[136] returning to the track at reduced speed but still leading the race. At the next corner Hill attempted a pass on the inside while Schumacher was turning into the corner, and Schumacher and Hill collided. Both cars were eliminated from the race and, as neither driver scored, Schumacher took the title.^[137] The race stewards judged it a racing accident and took no action against either driver, but public opinion is divided over the incident, and Schumacher was vilified in the British media.^{[138][139][140]}

At the 1997 European Grand Prix at Jerez, the last race of the season, Schumacher led Williams' Jacques Villeneuve by one point in the Drivers' Championship. As Villeneuve attempted to pass Schumacher at the Dry Sack Corner on lap 48, Schumacher turned in and the right-front wheel of Schumacher's Ferrari hit the left side pod of Villeneuve's car. Schumacher retired from the race as a result but Villeneuve finished in third place, taking four points and so becoming the World Champion.^[136] The race stewards did not award any penalty, but two weeks after the race Schumacher was disqualified from the entire 1997 season after a FIA disciplinary hearing found that his "manoeuvre was an instinctive reaction and although deliberate not made with malice or premeditation. It was a serious error."^[57] Schumacher accepted the decision^[141] and admitted having made a mistake.^[142] Schumacher's actions were widely condemned in British, German, and Italian newspapers.^[138][142] This made Schumacher the only driver in the history of the sport, as of 2011^[update], to be disqualified from a Driver's World Championship,^[143] although the McLaren team was disqualified from the 2007 Constructor’s Championship and fined $100m for illegal possession of Ferrari technical information.^[144]

Team orders[link]

Historically, team orders have always been an accepted part of Formula One. However, in the final metres of the 2002 Austrian Grand Prix, Schumacher's teammate, Rubens Barrichello, slowed his car under orders from Ferrari to allow Schumacher to pass and win the race.^[65] Although the switching of positions did not break any actual sporting or technical regulation, it angered fans and it was claimed that the team's actions showed a lack of sportsmanship and respect to the spectators. Many argued that Schumacher did not need to be "given" wins in only the 6th race of the season, particularly given that he had already won 4 of the previous 5 grands prix, and that Barrichello had dominated the race weekend up to that point. At the podium ceremony, Schumacher pushed Barrichello onto the top step,^[65] and for this disturbance, the Ferrari team incurred a US $1 million fine.^[145] Later in the season at the end of the 2002 United States Grand Prix, Schumacher slowed down within sight of the finishing line, allowing Barrichello to win by 0.011 seconds, the 2nd closest margin in F1 history. Schumacher's explanation varied between it being him "returning the favour" for Austria (now that Schumacher's title was secure), or trying to engineer a dead-heat (a feat derided as near-impossible in a sport where timings are taken to within a thousandth of a second).^[146] The FIA subsequently banned "Team orders which interfere with the race result",^[147][148] but the ban was lifted for the 2011 season because the ruling was difficult to enforce.^[149]

Dangerous driving[link]

Toward the end of the 2010 Hungarian Grand Prix, Rubens Barrichello attempted to pass Schumacher down the inside on the main straight. Schumacher closed the inside line to force Barrichello onto the outside, but Barrichello persisted on the inside at 180 mph (290 km/h), despite the close proximity of a concrete wall and Schumacher leaving him only inches to spare. Barrichello said ‘It is the most dangerous thing that I have been through’, and ‘There is not a rule for that but between ourselves we should take a line, stick to it and that's it.’ Schumacher said that ‘Obviously there was space enough to go through. We didn't touch, so I guess I just left enough space for him to come through.’ Ross Brawn said ‘at the end of the day he gave him enough space. You can argue that it was marginal, but it was just tough – tough racing.’ A range of ex-drivers and commentators were highly critical of Schumacher. Although there was no accident, the incident was ruled to be dangerous and Schumacher received a 10 place grid penalty for the next race. Schumacher accepted the decision, and apologised.^{[150][151][152][153][154]}

Other incidents[link]

In 1995, Schumacher and Williams driver David Coulthard were disqualified for fuel irregularities, after a switch to Renault engines and Elf oils. On appeal, both drivers had their results and points reinstated, but both teams lost the points the results would normally have earned in the constructors championship.

The 1998 Canadian Grand Prix saw Schumacher accused of dangerous driving when his exit from the pit-lane forced Heinz-Harald Frentzen off the track and into retirement. Despite receiving a 10 second penalty, Schumacher recovered and won the race. In the press conference, he publicly accused Damon Hill of weaving dangerously as they fought for position, stating "If you want to kill me, find some other way", a statement widely condemned as either hypocritical, or a cynical ploy to divert attention from his actions with Frentzen.^[155]

Two laps from the finish of the 1998 British Grand Prix, Michael Schumacher was leading the race when he was issued a stop-and-go penalty for overtaking a lapped car (Alexander Wurz) during the early moments of a Safety Car period. This penalty involves going into the pit lane and stopping for 10 seconds, and the rules state that a driver must serve his penalty within three laps of the penalty being issued. On the third lap after receiving the penalty, Schumacher turned into the pit lane to serve his penalty, but as this was the last lap of the race, and as Ferrari's pit box was located after the start/finish line, Schumacher technically finished the race before serving the penalty. The stewards initially resolved that problem by adding 10 seconds to Schumacher's race time, then later rescinded the penalty completely due to the irregularities in how the penalty had been issued.^[156]

In the Belgian Grand Prix, Schumacher was involved in a race-ending collision whilst trying to lap David Coulthard in heavy spray. After the race he stormed into the McLaren garage and accused Coulthard of trying to kill him, and McLaren and Ferrari team members had to separate the drivers. Coulthard admitted some 5 years later that the accident had been his fault.^[58]

Rubens Barrichello makes way for Schumacher at the end of the 2002 Austrian Grand Prix.

During qualifying for the 2006 Monaco Grand Prix Schumacher set the fastest time, but stopped his car in the Rascasse corner on the racing line, leaving the corner partially blocked, while his main contender for the season title, Fernando Alonso, was on his final qualifying lap. Schumacher stated that he simply locked up the wheels going into the corner and that the car then stalled while he attempted to reverse out.^[157] Alonso believed he would have been on pole if the incident had not happened,^[158] and Schumacher was stripped of pole position by the race stewards and started the race at the back of the grid.^[157] In the same qualifying session, Giancarlo Fisichella was similarly found to have blocked David Coulthard from improving his time, but Fisichella was only demoted five places on the grid.^[159]

At the 2010 Monaco Grand Prix, the safety car was deployed after an accident, involving Karun Chandhok and Jarno Trulli, and pulled into the pits on the last lap. Schumacher passed Alonso before the finish line. Mercedes held that "the combination of the race control messages ‘Safety Car in this lap’ and ‘Track Clear’ and the green flags and lights shown by the marshals after safety car line one indicated that the race was not finishing under the safety car and all drivers were free to race. This opinion appears to have been shared by the majority of the teams with cars in the top ten positions who also gave their drivers instructions to race to the finish line."^[160] However an FIA investigation found Schumacher guilty of breaching Safety Car regulations and awarded him a 20-seconds penalty, which cost him 6 places.

Family and off-track life[link]

Michael Schumacher's signature.

Schumacher's younger brother Ralf was a Formula One driver until the end of 2007.^[12] Their stepbrother Sebastian Stahl has also been competing as a race car driver.^[161] In August 1995, Michael married Corinna Betsch. They have two children, Gina-Maria (born on 20 February 1997) and Mick (born on 22 March 1999). He has always been very protective of his private life^[162] and is known to dislike the celebrity spotlight, preferring a simple life. The family moved to a house near Gland, Switzerland in 2007, a 650 m² mansion with its own underground garage and petrol station, situated on a private beach on Lake Geneva.^[163] The family has two dogs – one stray that Corinna fell in love with in Brazil, and an Australian Shepherd named "Ed" whose entrance to the family made headlines. Schumacher personally drove a taxi through the Bavarian town of Coburg after collecting the dog, enabling the family to catch their return flight to Switzerland.^[164] Both Schumacher and the taxi driver were reprimanded by local police.^[165]

One of his main hobbies is horse riding, and he plays football for his local team FC Echichens. He has appeared in several football charity games^[166] and organised games between Formula One drivers.^[167] He is a fan of FC Koln.

On 23 June 2003, Schumacher was appointed as an Ambassador at Large for the Most Serene Republic of San Marino.^[168][169]

Schumacher is a special ambassador to UNESCO and has donated 1.5 million Euros to the organization.^[170] Additionally, he paid for the construction of a school for poor children and for area improvements in Dakar, Senegal. He supports a hospital for child victims of war in Sarajevo, which specialises in caring for amputees. In Lima, Peru he funded the "Palace for the Poor", a centre for helping homeless street children obtain an education, clothing, food, medical attention, and shelter. He stated his interest in these various efforts was piqued both by his love for children and the fact that these causes had received little attention. While an exact figure for the amount of money he has donated throughout his life is unknown, it is known that in his last four years as a driver, he donated at least $50 million.^[11] In 2008 it was revealed that he had donated between $5M and $10M to the William J. Clinton Presidential Center and Park of Bill Clinton.^[171]

Since his participation in an FIA European road safety campaign, as part of his punishment after the collision at the 1997 European Grand Prix, Schumacher has continued to support other campaigns, such as Make Roads Safe, which is led by the FIA Foundation and calls on G8 countries and the UN to recognise global road deaths as a major global health issue. In 2008, Schumacher was the figurehead of an advertising campaign by Bacardi to raise awareness about responsible drinking, with a focus on communicating an international message 'drinking and driving don't mix'. He featured in an advertising campaign for television, cinema and online media, supported by consumer engagements, public relations and digital media across the world.^[172]

On the eve of the 2002 British Grand Prix, on behalf of Fiat, Schumacher presented a Ferrari 360 Modena to legendary Indian cricketer Sachin Tendulkar at Silverstone.^[173]

On 21 June 2009, Schumacher appeared on the BBC's motoring programme Top Gear as The Stig.^[174] Presenter Jeremy Clarkson hinted later in the programme that Schumacher was not the regular Stig. The BBC has since confirmed that this is the case; Schumacher was there on that occasion because Ferrari would not allow anyone else to drive the one-of-a-kind black Ferrari FXX which was featured in the show.^[175] The FXX was presented to Schumacher upon his retirement at Monza in 2006.

When Schumacher appeared on Top Gear in 2009, he told Clarkson during his interview that the road cars that he drives are a Fiat 500 Abarth, and a Fiat Croma which is his family car.^[176]

Finance and sponsorship[link]

In 2004, Forbes magazine listed him as the 2nd highest paid athlete in the world.^[177] In 2005 Eurobusiness magazine identified Schumacher as the world's first billionaire athlete. His 2004 salary was reported to be around US $80 million.^[178] Forbes magazine ranked him 17th in their "The World's Most Powerful Celebrities" list.^[179] A significant share of his income came from advertising. For example, Deutsche Vermögensberatung paid him $8 million over three years from 1999 for wearing a 10 by 8 centimetre advertisement on his post-race cap.^[180] The deal was extended until 2010.^[181] He donated $10 million for aid after the 2004 Indian Ocean earthquake.^[182] His donation surpassed that of any other sports person, most sports leagues, many worldwide corporations and even some countries.^[183] Schumacher's bodyguard Burkhard Cramer was killed in the tsunami along with his two sons.^[184]