This article relies on references to primary sources or sources affiliated with the subject, rather than references from independent authors and third-party publications. Please add citations from reliable sources. (April 2012)

Dentsu Incorporated

Type	Public KK
Traded as	TYO: 4324
Industry	Advertising agency
Founded	1901
Headquarters	Minato, Tokyo, Japan
Key people	Tadashi Ishii, President & CEO Tatsuyoshi Takashima, Chairman
Products	Advertising Public relations
Revenue	¥1,678.618 billion JPY (FY 2010)[1]
Operating income	¥37.323 billion JPY (FY 2010)[1]
Net income	¥31.130 billion JPY (FY 2010)[1]
Employees	19,310 (2010)
Website	www.dentsu.com

Dentsu Incorporated (株式会社電通, Kabushiki-gaisha Dentsū^?) (TYO: 4324) is one of the largest advertising agencies in the world. Its headquarters are located in the Dentsu Building in the Shiodome district of Minato, Tokyo.^[2]

Dentsu's sales are more than double its nearest competitor, Hakuhodo or ADK, in the Japanese market, thanks to the company's origins as a media representative during the early part of the 20th Century, producing the first newspaper advertisements as well as the first television commercials in Japan. The company now offers a range of services, from traditional marketing and creative, to specialty disciplines such as sports marketing, entertainment rights, PR, digital contents, and a growing range of communications services.

History[link]

Dentsu was originally established Japan Advertising Ltd. and Telegraphic Service Co. by Hoshiro Mitsunaga. In 1906, Telegraphic Service Co. became Japan Telegraphic Communication Co., Ltd. The next year, Japan Advertising Ltd. merged with Japan Telegraphic Communication Co., Ltd. to create advertising and communications operations.

In 1936, Japan Telegraphic Communication Co., Ltd. sold off its news division to Doumei News Agency, to change the company's focus to specialized advertising. In 1946, 16 companies were acquired in order to supplement Japan Telegraphic's advertising business. That same year, operational bases were established in Tokyo, Osaka, Nagoya and Kyūshū.

In 1951, with the arrival of commercial radio broadcasting in Japan, the Radio Division is established at Japan Telegraphic's head and local offices.

In 1955, Japan Telegraphic Communication Co., Ltd. changed its name to Dentsu.

In 1995, Dentsu created five domestic regional subsidiaries.

Dentsu became part of the Tokyo Stock Exchange in 2001.

Projects[link]

Dentsu categorises project markets in four different parts: National advertisement market; Advertisement related market; New market; Foreign market. National advertisement market consists of media projects. Advertisement related projects consist of marketing services. New market consists of sport events advertisement. Foreign market contains above mentioned three categories in the foreign market.

Partnerships with Facebook[link]

In March 2011, Dentsu formed an official partnership with Facebook Inc., to support Facebook pages development, Facebook ads and Facebook marketing strategies creation. The partnership also provides Dentsu with premium advertising space on Facebook.

Dentsu Building[link]

Dentsu Building in Shiodome, Tokyo

Main article: Dentsu Building

The Dentsu Building is a high-rise building in Shiodome, Minato, Tokyo, which houses Dentsu's corporate offices. With 48 floors that rise to 213.34 m (700 ft), it is the eleventh-tallest building in Tokyo. It was designed by Jean Nouvel, the French architect and completed in 2002. It was built over the site of Tokyo's first train station, and sits aside the Hamarikyu Gardens, formerly the site of a Shogun's vacation home.

Dentsu Group Companies[link]

Subsidiaries in Japan[link]

• Dentsu East Japan Inc.
• Dentsu West Japan Inc.
• Dentsu Kyushu Inc.
• Dentsu Hokkaido Inc.
• Dentsu Okinawa Inc.
• Ad Dentsu Osaka Inc.
• Dentsu Meitetsu Communications Inc.
• Dentsu Ad-Gear Inc.
• Dentsu Young & Rubicam Inc.
• Dentsu Sudler & Hennessey Inc.
• Wunderman Dentsu Inc.
• Cyber Communications Inc.
• The Goal Inc.
• OOH Media Solution, Inc.
• Dentsu Tec Inc.
• Dentsu Public Relations Inc.
• Dentsu Marketing Insight Inc.
• Dentsu Casting and Entertainment Inc.
• One Sky Inc.
• Shingata Inc.
• Shingata Azabu Inc.
• Build Creativehaus Inc.
• Bless You Inc.
• Battery Inc.
• Dof Inc.
• Nakahata Inc.
• Watson-Crick Inc.
• Dentsu Creative Force Inc.
• Dentsu Creative X Inc.
• Pict Inc. (Producing Image Creation & Technology)
• Yokohama Super Factory Co., Ltd.
• Drill Inc.
• Dentsu Operations Development Inc.
• Dentsu Direct Force Inc.
• Dentsu Consulting Inc.
• Ignite Inc.
• Information Services International-Dentsu, Ltd.
• Creative Associates Ltd.
• Dentsu Music and Entertainment Inc.
• Dentsu Sports Partners Inc.
• JEB Co., Ltd.
• Dentsu Digital Holdings Inc.
• Ad Area Co., Ltd.
• Dentsu Marketing East Asia Inc.
• XrossFace Inc.
• Boardwalk Inc.
• Dentsu Works Inc.
• Dentsu Management Services Inc.

Second Tier Subsidiaries in Japan[link]

• DA search & link Inc.
• Dentsu e-marketing One Inc.
• Interlogics, Inc.
• Dentsu Razorfish
• iCON Inc.
• Dentsu Retail Marketing Inc.
• Dentsu Customer Access Center Inc.
• Dentsu On-Demand Graphics Inc.
• Dentsu Macromill Inc.
• Dentsu Table Media Communications Inc.
• 3P Corp.
• In-Store Communications Inc.
• ISID InterTechnologies, Ltd.
• ISID Assist, Ltd.
• Estech Corp.
• iTiD Consulting, Ltd.
• ISID Advanced Outsourcing, Ltd.
• ISID Fairness, Ltd.

References[link]

External links[link]

	Tokyo portal
	Companies portal

• Dentsu (Japanese)
• Dentsu (English)
• DENTSU NETWORK WEST
• Dentsu media

v t e Nikkei 225 companies of Japan 7&i Advantest ÆON AGC Ajinomoto ALPS ANA Asahi Breweries Asahi Kasei Astellas Bank of Yokohama Bridgestone Canon Casio Chiba Bank Chiyoda Chuden Chugai Chuo Mitsui Trust Citizen Clarion Comsys Credit Saison CSK Daiichi Sankyo Daikin Dainippon Sumitomo Pharma Daiwa House Daiwa Securities Denka Denso Dentsu DNP Dowa Ebara Eisai Fanuc Fast Retailing Fuji Electric Fuji Heavy Industries Fujifilm Fujikura Fujitsu Fukuoka Financial Furukawa Furukawa Electric GS Yuasa Heiwa Real Estate Hino Hitachi Hitachi Construction Machinery Hitz Hokuetsu Paper Honda IHI INPEX Isetan-Mitsukoshi Isuzu Itochu JFE J. Front Retailing JGC JR Central JR East JR West JSW JT JTEKT JX Kajima KEPCO Kao Kawasaki KDDI Keio Keisei Kikkoman Kirin K Line Kobelco Komatsu Konami Konica Minolta Kubota Kuraray Kyocera Kyowa Hakko Kirin Marubeni Maruha Nichiro Marui Matsui Securities Mazda Meidensha Meiji Holdings MES Minebea Mitsubishi Chemical Mitsubishi Corporation Mitsubishi Electric Mitsubishi Estate Mitsubishi Heavy Industries Mitsubishi Logistics Mitsubishi Materials Mitsubishi Motors Mitsubishi Paper Mitsubishi Rayon Mitsui & Co. Mitsui Chemicals Mitsui Fudosan Mitsui Kinzoku Mitsumi Mizuho Mizuho Securities Mizuho Trust MOL MS&AD MUFG NEC NGK Nichirei Nikon Nippon Express Nippon Kayaku Nippon Light Metal Nippon Ham Nippon Paper Group Nippon Soda Nippon Steel Nippon Suisan Nissan Nissan Chemical Nisshin Seifun Nisshin Steel Nisshinbo Nittobo NKSJ Nomura NSG NSK NTN NTT NTT Data NTT docomo NYK Obayashi Odakyu Oji Paper OKI Okuma Olympus Osaka Gas Pacific Metals Panasonic Panasonic Electric Works Pioneer Resona Ricoh Sanyo Sapporo Brewery Secom Sekisui House Sharp Shimz Shin-Etsu Shinsei Bank Shionogi Shiseido Shizuoka Bank Showa Denko Showa Shell SKY Perfect JSAT SoftBank Sojitz Sony Sumco Sumitomo Chemical Sumitomo Corporation Sumitomo Electric Sumitomo Heavy Industries Sumitomo Metal Industries Sumitomo Metal Mining Sumitomo Mitsui Financial Sumitomo Osaka Cement Sumitomo Realty Sumitomo Trust Suzuki T&D Taiheiyo Cement Taisei Taiyo Yuden Takara Takashimaya Takeda TDK Teijin TEPCO Terumo Tobu Toho Toho Zinc Tokai Carbon Tokan Tokio Marine Tokyo Dome Tokyo Electron Tokyo Gas Tokyu Tokyu Land Toppan Toray Toshiba Tosoh TOTO Toyobo Toyota Toyota Tsusho Trend Micro Ube Unitika Uny Yahoo! Japan Yamaha Yamato Transport Yokogawa Electric Yokohama Rubber