Netroots is a term coined in 2002 by Jerome Armstrong to describe political activism organized through blogs and other online media, including wikis and social network services. The word is a portmanteau of Internet and grassroots, reflecting the technological innovations that set netroots techniques apart from other forms of political participation. In the United States, the term is used mainly in left-leaning circles.

The term necessarily overlaps with the related ideas of e-democracy, open politics, and participatory democracy—all of which are somewhat more specific, better defined, and more widely accepted. Netroots outreach is a campaign-oriented activity that uses the web for complementing more traditional campaign activities, such as collaborating with grassroots activism that involves get out the vote and organizing through interconnecting local and regional efforts, such as Meetup, and the netroots-grassroots coalition that propelled the election of Howard Dean to the DNC Chair in January, 2005.

Barack Hussein Obama II (ⁱ/bəˈrɑːk huːˈseɪn oʊˈbɑːmə/; born August 4, 1961) is the 44th and current President of the United States. He is the first African American to hold the office. In January 2005, Obama was sworn in as a U.S. Senator in the state of Illinois. He would hold this office until November 2008, when he resigned following his victory in the 2008 presidential election.

Born in Honolulu, Hawaii, Obama is a graduate of Columbia University and Harvard Law School, where he was the president of the Harvard Law Review. He was a community organizer in Chicago before earning his law degree. He worked as a civil rights attorney in Chicago and taught constitutional law at the University of Chicago Law School from 1992 to 2004. He served three terms representing the 13th District in the Illinois Senate from 1997 to 2004.

Following an unsuccessful bid against the Democratic incumbent for a seat in the United States House of Representatives in 2000, Obama ran for the United States Senate in 2004. Several events brought him to national attention during the campaign, including his victory in the March 2004 Illinois Democratic primary for the Senate election and his keynote address at the Democratic National Convention in July 2004. He won election to the U.S. Senate in Illinois in November 2004. His presidential campaign began in February 2007, and after a close campaign in the 2008 Democratic Party presidential primaries against Hillary Rodham Clinton, he won his party's nomination. In the 2008 presidential election, he defeated Republican nominee John McCain, and was inaugurated as president on January 20, 2009. Nine months later, Obama was named the 2009 Nobel Peace Prize laureate. In April 2011, he announced that he would be running for re-election in 2012.

Anthony Kapel "Van" Jones (born September 20, 1968) is an American environmental advocate, civil rights activist, and attorney. Jones is a co-founder of three non-profit organizations. In 1996, he founded the Ella Baker Center for Human Rights, a California non-governmental organization (NGO) working for alternatives to violence. In 2005, he co-founded Color of Change, an advocacy group for African Americans. In 2007, he founded Green For All, a national NGO dedicated to "building an inclusive green economy strong enough to lift people out of poverty." His first book, The Green Collar Economy, was released on October 7, 2008, and reached number 12 on the New York Times Best Seller list. In 2008, Time magazine named Jones one of its "Heroes of the Environment".Fast Company called him one of the "12 Most Creative Minds of 2008".

In March 2009 Jones was appointed by President Barack Obama to the newly created position of Special Advisor for Green Jobs, Enterprise and Innovation at the White House Council on Environmental Quality, where he worked with various "agencies and departments to advance the administration's climate and energy initiatives, with a special focus on improving vulnerable communities." In July 2009 he became "embroiled in a controversy" over his past political activities, including a public comment disparaging congressional Republicans, his name appearing on a petition for 911Truth.org, and allegations of association with a Marxist group during the 1990s. For these issues, Van Jones was heavily criticized by conservatives. Jones resigned from the position in early September 2009. "On the eve of historic fights for health care and clean energy, opponents of reform have mounted a vicious smear campaign against me," Jones said in his resignation statement. "They are using lies and distortions to distract and divide."

Darcy Gibbons Burner (born November 12, 1970) is a Democrat from Carnation, Washington. She was a candidate for the United States House of Representatives, running in Washington's 8th congressional district in 2006 and 2008, but lost to incumbent Dave Reichert in both elections. She is presently a candidate for the House of Representatives in the newly-redrawn Washington's 1st congressional district in the 2012 elections.

Burner worked for twelve years in high technology including five years at Microsoft as a Marketing Manager, working on .NET. Burner left Microsoft to attend law school at the University of Washington in 2004. She left her law studies in 2005 to enter her first political race against Reichert.

Burner was adopted at birth in Alaska and grew up in a Republican household in Nebraska farm country. Her father, Ralph Gibbons, spent 20 years in the Air Force, settling after his military retirement with his wife and five kids in Fremont, Nebraska. Burner was the Civil Air Patrol National Cadet of the Year in 1989.

Jeffrey Alan "Jeff" Merkley (born October 24, 1956) is the junior United States Senator from Oregon. A member of the Democratic Party, Merkley was a five-term member of the Oregon Legislative Assembly representing House District 47, located in eastern Multnomah County within the Portland city limits. He also served as Speaker of the Oregon House of Representatives.

He defeated two-term Republican incumbent Gordon Smith in the 2008 U.S. Senate election.

Merkley was born in Myrtle Creek, Oregon, the son of Betty L. and Darrell Philip Merkley. His paternal grandmother was born in Caliope, Australia. He attended first grade in Roseburg before moving to Portland with his family. He graduated from David Douglas High School, obtained a bachelor of arts degree in International Relations from Stanford University in 1979, and earned a Master of Public Policy degree from the Woodrow Wilson School at Princeton University in 1982.

After completing his master's in 1982, Merkley was selected as a Presidential Management Fellow, working at the Office of the Secretary of Defense on the security of American military technology. After his fellowship, he worked in the Congressional Budget Office, analyzing nuclear weapons policies and programs.