- published: 12 Jun 2014
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Texas Earnest "Tex" Schramm, Jr. (June 2, 1920 - July 15, 2003) was the original president and general manager of the National Football League's Dallas Cowboys franchise. Schramm became the head of the Cowboys when the former expansion team started operations in 1960.
Despite his name, Schramm was not born in Texas, but in San Gabriel, California. Texas was his father's name and where his parents met. Schramm attended Alhambra High School and went to the University of Texas, graduating in 1947 with a bachelor's degree in journalism. At UT he was a member of Phi Kappa Psi Fraternity, as was his father. Schramm interrupted his education to serve as an officer in the United States Army Air Forces during World War II.
Before joining the Cowboys, Schramm was part of the Los Angeles Rams from 1947 to 1956. During his tenure, he hired Pete Rozelle as the Rams' public relations director; Rozelle later became one of the most important commissioners in the history of the NFL. They remained close friends after Rozelle became NFL commissioner and Schramm became general manager of the Cowboys (each holding their position for 29 years).
Dallas Cowboys Tex Schramm vintage Equal Employment Opportunity (EEO) commercial (1986)
Tex Schramm, Longhorn Legend
Tex Schramm & Tom Landry Shows - Nov. 13, 1977
GREG TEX SCHRAMM - MUST HAVE BEEN SMOKING SOMETHING
Tex Schramm & The Radio King Cowboys - Must Have Been Smokin' Somethin'
Tex Schramm & the Radio King Cowboys - High Horse
TEX SCHRAMM AND THE RADIO KING COWBOYS "ALL IN GOOD TIME"
TEX SCHRAMM AND THE RADIO KING COWBOYS CINCINNATI OHIO MIDPOINT MUSIC FESTIVAL 9/29/12
TEX SCHRAMM AND THE RADIO KING COWBOYS "GOODNIGHT MOON"
There's a Hole in my Heart the Size of Texas - Tex Schramm & the Radio King Cowboys
Tex Schramm and The Radio King Cowboys at Midpoint Two Stepping
TEX SCHRAMM AND THE RADIO KING COWBOYS MUST HAVE BEEN SMOKIN SOMETHING LIVE 9/2012