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Insights of the Week

Thought Leadership Series

A Few Insights into Consumer Targets

Data from the GfK MRI Survey of the American Consumer is revealed

Sign of the Times

ANA’s first global agency compensation study reveals that fees now dominate

Yahoo Partner Content

Yahoo!: Holiday Shopping Trends

Learn how to reach consumers during the busy holiday season

American Express Leverages Access and Innovative Tools to Increase Sponsorship Value

Find out how the brand increased the value of its sponsorships

Shopper Marketing: Connecting with Consumers at the Point of Purchase

Explore radical new developments in shopper marketing

ANA Masters - P&G;'s Pritchard on Consumer Insights

For more videos, visit our free video library (including ANA Onsite Insights video interviews.) Members can choose from a wider collection of videos in our Marketing Knowledge Center Video Catalog.

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Upcoming Events

Begins: Sunday, October 28, 2012

2012 ANA Multicultural Marketing & Diversity Conference presented by McCann Worldgroup

Miami Beach , FL

Wednesday, October 31, 2012

Understanding Consumers' Digital Behaviors

Webinar

Wednesday, October 31, 2012

The Hershey Company: Measuring the Impact of Charitable Efforts on Brand Warmth, Competence, and Behavior

Webinar

Thursday, November 1, 2012

Integrated Marketing presented by Microsoft Advertising (Members Only Conference)

Cambridge , MA

Wednesday, November 7, 2012

Innovation @ Macerich presented by USPS (Members Only Conference)

Santa Monica , CA

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Recent Blog Posts

Oct 26, 2012

The Value of Marketing

Oct 22, 2012

You Can’t Always Get What You Want

Oct 18, 2012

The Votes Are in. Is Your Brand on Top?