The radio station receives extremely high ratings in Israel, especially amongst younger audiences. The percentage of 18 year old listeners during 2006 was approximately 25%. The station broadcasters, primarily Israeli soldiers in service, have been trained as radio broadcasters at Galatz.
Erez Tal, who was the head of Tzahal 2, was looking at the time for additional sources of funding. Tal eventually made an agreement with The Israeli National Authority For Traffic Safety. The Authority financed a radio program on Tzahal 2 called Ototo (, slang for in a sec), led by Meirav Michaeli, during which Michaeli conversed by cellphone with two celebrities in separate cars, along with traffic inspectors. The two celebrities raced to arrive first at a destination point, while still driving safely. This was the first use of cellphones in Israeli radio.
Despite the opposition, this was the first act of cooperation between the station and the authority, and the beginning of a relationship that would eventually lead to the establishment of Galgalatz - in cooperation with the National Authority for Traffic Safety. Amongst the celebrities to race in the show were Haim Yavin and Ilana Dayan, as well as the music band Portrait, which caused a traffic accident broadcast live via a cellphone of the Pelephone company. This prompted the Pelephone company to embark on a "Pelephone helps fight Traffic Accidents" advertising campaign, which was to run for many years on Galgalatz.
The establishing team, which included Moshe Shlonski himself, Erez Tal and Oded Nafchi, began working on the new radio station: "Galgalatz."
Between the establishing team and the department heads in Galatz emerged a major argument over the new station's main broadcasting concept. Erez Tal had envisioned a station which would play music as well as traffic-related magazines, and which would be traffic-inclined. In contrast to this, was the option of the station focusing almost entirely on music. The department heads strongly opposed this option and claimed this kind of radio station, a "programless" station, had no chance of succeeding. Many of them threatened to resign if such a station was to be opened. Many at Galei Tzahal feared the new channel would also take a bite out of the Galatz listeners, thereby causing a decline in the popularity of Galatz and eventually its closure. Nonetheless, Shlonski and the establishing team insisted the if the listeners wouldn't turn over to Galatz, they would turn over to other stations.
Within a short time, Galgalatz had made a name for itself amongst the Israeli media - its ratings had escalated from 4 percent to 13 percent, and Galgalatz's traffic reports were considered highly credible amongst the public, and were even recognized as legal evidence: A man sued for being late for a meeting used documentary of the station's traffic reports to prove he had indeed been stuck in a traffic jam, which were eventually accepted by the court as legal evidence.
Category:Israel Defense Forces Radio Category:Publicly funded broadcasters Category:Radio networks
fr:Galgalatz he:גלגלצ pt:GalgalatzThis text is licensed under the Creative Commons CC-BY-SA License. This text was originally published on Wikipedia and was developed by the Wikipedia community.
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