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A Saturday morning cartoon is the colloquial term for the animated television programming that has typically been scheduled on Saturday mornings on the major American television networks from the 1960s to the present; the genre's peak in popularity mostly ended in the 2000s while the popularity of cable and satellite television, as well as the internet, has provided 24 hour access to cartoons for children.^[1] In the United States, the generally accepted times are considered to be Saturday mornings are 8 a.m. to noon Eastern. In addition, until the late 1970s, American networks also had a schedule of children's programming on Sunday mornings, though most programs at this time were repeats of Saturday morning shows that were already canceled, out of production or both.^[2][3] Cable television networks have since revived the practice of debuting their most popular animated programming on Saturday mornings, and most of the broadcast networks maintain a limited animated presence to meet federal educational-informational children's programming mandates.

In some markets, some shows were pre-empted in favor of syndicated or local programming.^[4]

Technique[link]

An animated feature film may use 24 different drawings per second of finished film, sometimes even more, if several characters are on the screen simultaneously. Due to lower budgets, Saturday morning cartoons are often produced with a minimum amount of animation drawings, sometimes no more than 3 or 4 per second. In addition, the movements of the characters are often repeated, very limited, or even confined to mouths and eyes only. An exception to the 24-frames-per-second rule is when animation is "shot in twos" in which 12 drawings per second are used and the switch to 24 frames per second is for quick events like explosions or "wild takes".

Early Saturday morning cartoons[link]

Although the Saturday morning timeslot had always featured a great deal of children's fare before, the idea of commissioning new animated series for broadcast on Saturday mornings caught on in the mid-1960s, when the networks realized that they could concentrate kids' viewing on that one morning to appeal to advertisers. Furthermore, limited animation, such as that produced by such studios as Filmation Associates, Jay Ward Productions and Hanna-Barbera Productions, was economical enough to produce in sufficient quantity to fill the four hour time slot, as compared to live-action programming. While production times and costs were undeniably higher with animated programming, the cost of talent was far less (voice actors Daws Butler, Don Messick, Mel Blanc and in later years Frank Welker and Rob Paulsen became known for their ability to hold several roles at once, sometimes even on the same show) and networks could rerun children's animated programming more frequently than most live-action series, negating the financial disadvantages. The experiment proved successful, and the time slot was filled with profitable programming.

Some Saturday morning programming consisted of telecasts of older cartoons originally made for movie theatres, such as the Bugs Bunny and Road Runner cartoons produced by Warner Bros. Cartoons.^[5]

Watchgroup backlash[link]

Parents' lobby groups like Action for Children's Television appeared in the late 1960s. They voiced concerns about the presentation of commercialism, violence, anti-social attitudes and stereotypes in Saturday morning cartoons. By the 1970s, these groups exercised enough influence that the TV networks felt compelled to lay down more stringent content rules for the animation houses.^[6][7][8]

In a more constructive direction, the networks were encouraged to create educational spots that endeavored to use animation and/or live-action for enriching content. Far and away the most successful effort was the Schoolhouse Rock series on ABC, which became a television classic; ABC also had several other short-form animated featurettes, including Time for Timer and The Bod Squad, that had long runs. Just as notable were CBS's news segments for children, In the News and NBC's Ask NBC News and One to Grow On, which featured skits of everyday problems with advice from the stars of NBC primetime programs.

Decline[link]

The decline of the timeslot began in the late 1980s for a variety of reasons, including:

• The rise of first run syndication animated programs, which usually had a greater artistic freedom, and looser standards (not mandated by a network) such as G.I. Joe, Transformers, ThunderCats and He-Man and the Masters of the Universe.^[9]
• Increasing regulation of children's programming content, including educational requirements and advertising restrictions, which limited the creative options for such shows.
• An overreliance on common tropes, which, although it has been common since the early days of animation, became more pronounced by the 1980s; many of the longstanding Saturday morning franchises that had aired since the 1960s were beginning to age and decline in popularity.
• The rise of cable TV channels like Nickelodeon, Disney Channel, and Cartoon Network which provided appealing animated entertainment throughout the week at nearly all hours, making Saturday morning timeslots far less important to viewers and advertisers. Cable channels also have the additional advantage of being beyond FCC content regulations, meaning they do not have to abide by educational or advertising regulations. Currently, there are at least ten channels specializing in kids programming.^[10] This development notwithstanding, cable networks directed at children have used the Saturday morning time slot as its version of prime time for its animated series; Cartoon Network (with "DC Nation"), YTV (with Vortex), Nickelodeon (with the "Morning of Premieres") and Disney Channel (with "Toonin' Saturdays") have emphasized their Saturday morning cartoon programming.
• The increase of VHS and DVDs which allow children to watch cartoons anytime.
• Increased awareness of childhood obesity and lethargy which was centered around Saturday morning cartoons.
• The proliferation of the commercial toy or toyline-oriented animated program in the 1980s also led to advocacy group backlash and a decline in such programming. Many of these programs implemented public service messages at their conclusion to address these criticisms.
• Increased popularity of video game consoles and, by the late 1990s, the World Wide Web.
• Many of the same networks that often showed Saturday morning cartoons began airing similar programs in the afternoons during the weekdays, usually when most children were out of school already. This practice has been discontinued as of late, but it was common throughout the 1990s.
• An increase in children's participation in Saturday activities outside the home.^[11]
• The success of live action Saturday morning programming for kids and teens (such as NBC's Saved by the Bell) which led to the development of more live action shows and teen programming, squeezing out cartoons.
  For more details on this topic, see Teen NBC.
• The gradual loss of most of the American companies which were at one time, iconic and prolific producers of inexpensive children's television shows. For example: Filmation, Hanna Barbera, Ruby-Spears, Sunbow Productions, DIC Entertainment, Saban Entertainment, Marvel Productions, and Rankin/Bass, all of which are now either defunct or now non operating subsidiaries of larger companies. Other noted producers such as Sid and Marty Krofft, while not officially defunct, are much less active in recent years due to their advanced age.
• Beginning in the late 1990s, the offshoring of animation production to other countries. Currently, one of the leading producers of Saturday morning cartoon programming is Canada's Nelvana, a division of Corus Entertainment. The earlier popularity of imported Japanese animation such as Robotech also contributed to this.
• Beginning in the late 2000s, decisions by breakfast cereal companies and fast food restaurants to reduce their advertising to children. Breakfast cereals were a major advertiser on Saturday morning cartoons; however, nutrition advocacy groups criticized the companies for advertising cereals with high sugar content and low nutritional value, leading to groups such as Kellogg's and Quaker Oats to either stop or scale back their advertising to children. Similar pressures on fast-food restaurants' high-calorie meals (along with the denouement of the Burger Wars) led advertisers such as McDonald's and Burger King to pull back their advertising toward children.

Current state of Saturday morning cartoons[link]

While animated production is still present on a couple of broadcast networks on Saturday mornings, it has been noticeably reduced. A 1996 Federal Communications Commission mandate, issued in the wake of the Children's Television Act, requires stations to program a minimum of three hours of children's educational/informational ("E/I") programming per week.

To help their affiliates comply with the regulations, broadcast networks began to reorganize their efforts to adhere to the mandates, so its affiliates would not bear the burden of scheduling the shows themselves on their own time (thus eliminating the risk of having network product preempted by the mandates). This almost always meant that the educational programming was placed during the Saturday morning cartoon block. NBC abandoned its Saturday morning cartoon lineup in 1992, replacing it with a Saturday morning edition of The Today Show and adding an all live-action teen-oriented block, TNBC, which featured Saved by the Bell, California Dreams, and other teen comedies. Even though the educational content was minimal to nonexistent, NBC labeled all the live-action shows with an E/I rating.

CBS followed NBC's example by producing a Saturday edition of The Early Show in the first two hours of its lineup and an all live-action block of children's programming. The experiment lasted a few months, and CBS brought back their animated CBS Storybreak series.

In 2004, ABC was the last of the broadcast networks to add a Saturday morning edition of their morning news program, Good Morning America, in the first hour of its lineup. Prior to that, especially through the early 1990s, it was not uncommon for ABC affiliates to preempt part or all of ABC's cartoon lineup with local programming.

Fox carried little or no E/I programming, leaving the responsibility of scheduling the E/I shows to the affiliates themselves; as of 2010, Fox (which opposes the E/I regulations) carries no children's programming at all. The WB was far more accommodating; for several years, they aired the history-themed Histeria! five days per week, leaving only a half-hour of E/I programs up to the local producers to program.

Boomerang, a spin-off channel of Cartoon Network, currently specializes primarily in reruns of Saturday morning cartoons from the 1960s and 1970s (the majority of which come from Hanna-Barbera, which, like Boomerang, is owned by Time Warner). It is not unusual to see the major networks rotate reruns of older series (usually less than ten years, because of E/I content) instead of airing a new production, since the children who watched them the first time are not the same children who are currently watching Saturday morning cartoons; Cookie Jar Group's programming blocks have made extensive use of this strategy, as do channels that are intended for digital subchannels (e.g. qubo).

Units of larger entertainment companies[link]

[edit] Disney's One Saturday Morning/ABC Kids/Litton's Weekend Adventure

By the mid-1990s, broadcast networks were now becoming units of larger entertainment companies. ABC was bought by The Walt Disney Company in 1996, which began airing all Disney-made programming by 1997 and canceled non-Disney made productions (with the notable exception of The Bugs and Tweety Show, which continued to air until Warner Bros. ended the show in 2000). After being purchased by Disney, ABC began airing their Saturday morning cartoons in a programming block titled Disney's One Saturday Morning before switching to a block of live-action and animated programs titled ABC Kids. Many of the block's shows were produced by Disney and also aired on Disney Channel or Toon Disney. At one point, only two animated shows aired ABC Kids, while the rest were live-action entertainment shows. By late 2008, all shows featured on ABC Kids were in rerun status, and remained so for the next three years. On September 3, 2011, ABC outsourced its Saturday morning programming and E/I liabilities to Litton Entertainment; Litton now provides ABC affiliates with Litton's Weekend Adventure,^[12][13][14] a live-action block aimed at teens, marking the end of children's programming (animated or otherwise) on the ABC network itself. In conjunction with the move, ABC sister network Disney Channel launched a Saturday morning block of its popular animated programming, entitled Toonin' Saturdays, in June 2011.

[edit] Nick on CBS/Nick Jr. on CBS/Cookie Jar TV

CBS was purchased by Viacom in 2000 and thus aired Nickelodeon-made programming from 2000 until 2006, a year after Viacom was split in two with Nickelodeon going to Viacom and CBS becoming a part of CBS Corporation. The two parties ended the Nickelodeon/Nick Jr.-branded block, which was replaced by the DIC Entertainment (now Cookie Jar Entertainment) produced KOL's Saturday Morning Secret Slumber Party on CBS in fall 2006. A reimagining of the block, KEWLopolis, with a greater amount of animation, premiered in fall 2007. On September 19, 2009, KEWLopolis was re-branded as Cookie Jar TV.^[15][16]

[edit] Fox Kids/4Kids TV

From 1990 until 2008, smaller networks like Fox aired child-friendly programming, former ones are Fox Kids and Fox Box (later 4Kids TV), both animated and live-action, on weekday afternoons in the hours after most American children were let out of school (outcompeting the syndicated afternoon children's programming on the remaining unaffiliated channels in the process). Several animated series of note, such as Taz-Mania, Batman: The Animated Series, Eek! The Cat, Bobby's World, and Animaniacs, came out of these afternoon programming blocks, and some later appeared on their networks' Saturday morning programming blocks. Live action shows like Power Rangers, Goosebumps and Big Bad Beetleborgs also aired on the Fox Kids Network. Fox sold its children's division to ABC in 2001, outsourcing its programming to 4Kids from 2001 to 2008.

On December 27, 2008, 4Kids TV ceased airing, and Fox no longer airs Saturday morning cartoons.^[17] Fox became the third broadcast network, following PAX and UPN, to completely abandon kids' programming, and has replaced the programming with a two-hour block of infomercials called Weekend Marketplace; several stations, like they did for 4KidsTV, have been allowed by the network to decline to carry it and allowed them to shop it to another station in the market, especially those stations which had never carried Fox Kids to begin with in the Fox affiliate switch of 1994. They plan to also fight the FCC mandated rule of showing E/I programming, in hopes of a repeal.^[17] All children's programming on Fox affiliates is currently arranged by local affiliates (usually through syndication) and not through the network.

[edit] Kids' WB/The CW4Kids/Toonzai

Every weekday afternoon since 1995, and sometimes mornings, too, until 2001. During the era of weekday blocks, Histeria! was usually included to provide E/I content. Kids' WB moved, name intact, to The CW when The WB merged with UPN. Kids' WB aired Saturday mornings on The CW, and it aired on Sunday mornings on WUPA in Atlanta. The block ended its run on May 17, 2008, and on WUPA it ended on the next day. A block of programming from 4Kids Entertainment, separate from the Kids block on Fox called: The CW4Kids, replaced it one week later. Toonzai added on to The CW4Kids on August 14, 2010.

[edit] Discovery Kids on NBC/qubo/NBC Kids

NBC, which had a partnership with the Discovery Kids network to broadcast the channel's original programming, reentered the Saturday morning arena with new, original programming in September 2006 as part of the qubo "edutainment" partnership, which involves numerous parties, including parent company NBCUniversal, ION Media Networks, Scholastic Press, Nelvana, and Classic Media, all of whom providing the programs for the Saturday morning block. qubo also airs on Ion Television. A Spanish-language version airs on NBC-owned Telemundo on weekends.

On March 28, 2012, it was announced that NBC will launch a new Saturday morning pre-school block, called NBC Kids, that will replace the Qubo on NBC block. The block will feature programming from Sprout, a digital network in which NBC also owns a minority interest.^{[18][19][20][21]}

[edit] Cookie Jar Toons/This is for Kids

On November 1, 2008, This TV launched airing a daily children's programming block called Cookie Jar Toons. Cookie Jar Toons is programmed by Cookie Jar Entertainment.^[22][23] In addition, non-E/I programming is aired on This TV called This is for Kids.

[edit] Cookie Jar Kids Network

The Cookie Jar Kids Network (formerly DiC Kids Network) is a syndicated children's programming block that airs selected Cookie Jar Entertainment programs on various local Fox, MyNetworkTV, and Independent stations to provide them with a source of Educational/Informational (E/I) programming required by federal law.

See also[link]

• United States network television schedules (Saturday morning)
• Saturday morning preview specials
• Animation

References[link]

External links[link]

• The Disappearance of Saturday Morning
• Saturday morning grid of 1967, year of debut of Fantastic Four and Spider-Man
• TVparty presents the schedules and program profiles for every series the networks broadcast on Saturday Mornings from the mid-Sixties all through the Seventies.
• St. James Encyclopedia of Pop Culture: Saturday Morning Cartoons

Saturday Morning may refer to:

• Saturday Morning (album), an album by Sonny Criss
• Saturday Morning (film), an Our Gang comedy
• Saturday Morning: Cartoons' Greatest Hits, a tribute album produced by Ralph Sall
• "Saturday Morning", a song by Eels from Shootenanny!

See also[link]

• Saturday morning cartoon, programming on American television networks.
• Saturday (disambiguation)

This disambiguation page lists articles associated with the same title. If an internal link led you here, you may wish to change the link to point directly to the intended article.

Jack Burns
Jack Burns in 1971.
Born	Jack Burns (1933-11-15) November 15, 1933 (age 78) Boston, Massachusetts, U.S.A.
Occupation	Actor, Producer, Writer, Comedian, Stand-Up Comedy

Jack Burns (born November 15, 1933) is an American comedian and voice actor.

Biography[link]

In 1959, he began his career as a comedy team with George Carlin when both were working for radio station KXOL in Fort Worth, Texas.^[1] After successful performances at Fort Worth's beat coffeehouse, The Cellar, Burns and Carlin headed for California in February 1960 and stayed together for two years as a team before moving on to individual pursuits. An album containing some of their material was released in 1963, titled Burns and Carlin at the Playboy Club Tonight.

Longer lasting was a later teaming with Avery Schreiber, whom he met when they were both members of The Second City, a live comedy and improv club based in Chicago. Burns and Schreiber were best known for a series of routines in which Burns played a talkative taxicab passenger, with Schreiber as the driver.^[2]

Burns played the dedicated but inept deputy sheriff Warren Ferguson during the first half of the 1965-1966 season of The Andy Griffith Show, as Barney Fife's replacement after Don Knotts left the cast. His character was not popular and was dropped without explanation after eleven appearances. The series did not have a deputy after Burns left the cast, though Goober Pyle was available in an emergency.

Burns voiced Harry Boyle's (Tom Bosley) right-wing maniac neighbor Ralph Kane in the short-lived syndicated primetime cartoon Wait till Your Father Gets Home. The series was a forerunner in the adult-animation comedies.

Burns was the head writer for the first seasons of both the popular Hee Haw and The Muppet Show. His comedy partner Avery Schreiber appeared on an episode with The Muppets during the first season. He also co-wrote The Muppet Movie (with Jerry Juhl, his successor as head writer of The Muppet Show).

In 1967, he was cast as the 'Candy Butcher' in "The Night They Raided Minsky's", a movie about burlesque.

Jack Burns hosted a 1977 episode of Saturday Night Live, which became the first episode to carry this title, after Saturday Night Live with Howard Cosell was canceled.

In the early 1980s, Burns became a writer, announcer and sometimes-performer for the ABC sketch show Fridays (which was modeled heavily after SNL in format). He and comedian Michael Richards were involved in a staged on-air fight with Andy Kaufman, later re-created in the Kaufman biopic Man on the Moon.

He teamed with Lorenzo Music to provide the voices for a pair of crash test dummies respectively named Vince and Larry in a series of United States Department of Transportation public service announcements that promoted the use of seat belts. Distributed by the Ad Council, the advertising campaign ran from 1985 to 1998.^[3] In 1993, Burns starred in the cartoon-series Animaniacs, as the voice of Sid the Squid, giving the character a raspy, Daffy Duck kind of voice. Former partner Avery Schreiber also appeared on the show as Beanie the Bison.

Burns also provided a guest voice for a 1999 episode of The Simpsons, Beyond Blunderdome.

References[link]

External links[link]

• Jack Burns at the Internet Movie Database
• The Revenge of Warren Ferguson on the Andy Griffith Show
• Part One of a two-part Jack Burns Biography

Avery Lawrence Schreiber^[1] (April 9, 1935 – January 7, 2002) was an American comedian and actor. He was a veteran of stage, TV, and film.

Biography[link]

Schreiber was born in Chicago, Illinois, the son of Minnie (née Shear) and George Schreiber.^[1] He started his career in Chicago at the Goodman Theatre. He joined The Second City and later teamed with Jack Burns to form the comedy team of Burns and Schreiber.^[2] They recorded several comedy albums and appeared on numerous television shows.

Schreiber is remembered for his many Doritos ads in the 1970s, as well as his appearances in classic television shows. He was easily recognizable for his trademark bushy moustache, curly hair, and comedic reactions. In 1965, Schreiber played the role of Captain Manzini on My Mother the Car.

In the summer of 1973, he hosted the ABC comedy show, The Burns and Schreiber Comedy Hour.^[3]

Schreiber was a regular guest star on Chico and the Man. He was also a frequent guest on the game show Match Game and a guest in a first-season episode of The Muppet Show (written by former partner Jack Burns, whom he mentioned during a stand-up routine in the episode).

Avery continued to work in film, television and the Theater, as well as teach Improvisational Theater technique to thousands of students up until the time of his death. He taught master classes at The Second City in Chicago and Los Angeles as well as teaching out of his living room.

Death[link]

In 1994, Schreiber suffered a heart attack, a complication of diabetes. Though he survived triple bypass surgery, he never fully recovered. He died of another heart attack on January 7, 2002 at Cedars-Sinai Medical Center.^[4] He was residing in Los Angeles at the time of his death.^[2] He was cremated.

Legacy[link]

In 2003, the Avery Schreiber Theatre was founded in North Hollywood, California.

Filmography[link]

Television work[link]

References[link]

External links[link]

Biography portal

• Avery Schreiber at the Internet Movie Database
• "Avery Schreiber". Find a Grave. http://www.findagrave.com/cgi-bin/fg.cgi?page=gr&GRid=6619820. Retrieved August 10, 2010.