Sports Illustrated is an American sports media franchise owned by media conglomerate Time Warner. Its self titled magazine has over 3.5 million subscribers and is read by 23 million adults each week, including over 18 million men. It was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twice. Its swimsuit issue, which has been published since 1964, is now an annual publishing event that generates its own television shows, videos and calendars.

History[link]

Two other magazines named Sports Illustrated were started in the 1920s and 1930s, but they both quickly failed. Following these events, there was no large-base general sports magazine with a national following. It was then that Time patriarch Henry Luce began considering whether his company should attempt to fill that gap. At the time, many believed sports was beneath the attention of serious journalism and did not think sports news could fill a weekly magazine, especially during the winter. A number of advisers to Luce, including Life magazine's Ernest Havemann, tried to kill the idea, but Luce, who was not a sports fan, decided the time was right.^[2]

The goal of the new magazine was to be "not a sports magazine, but the sports magazine." Many at Time-Life scoffed at Luce's idea; in his Pulitzer Prize-winning biography, Luce and His Empire, W.A. Swanberg wrote that the company's intellectuals dubbed the proposed magazine "Muscle," "Jockstrap," and "Sweat Socks." Launched on August 19, 1951, it was not profitable (and would not be so for 12 years)^[3] and not particularly well run at first, but Luce's timing was good. The popularity of spectator sports in the United States was about to explode, and that popularity came to be driven largely by three things: Economic prosperity, television, and Sports Illustrated.

Mark Ford, President of the Sports Illustrated Group in 2010.

The early issues of the magazine seemed caught between two opposing views of its audience. Much of the subject matter was directed at upper class activities such as yachting, polo and safaris, but upscale would-be advertisers were unconvinced that sports fans were a significant part of their market.^[4]

After more than a decade of steady losses, the magazine's fortunes finally turned around in the 1960s when Andre Laguerre became its managing editor. A European correspondent for Time, Inc., who later became chief of the Time-Life news bureaus in Paris and London (for a time he ran both simultaneously), Laguerre attracted Henry Luce's attention in 1956 with his singular coverage of the Winter Olympic Games in Cortina d'Ampezzo, Italy, which became the core of SI's coverage of those games. In May 1956, Luce brought Laguerre to New York to become assistant managing editor of the magazine. He was named managing editor in 1960, and he more than doubled the circulation by instituting a system of departmental editors, redesigning the internal format, and inaugurating the unprecedented use in a news magazine of full-color photographic coverage of the week's sports events. He was also one of the first to sense the rise of national interest in professional football.^[5]

Laguerre also instituted the innovative concept of one long story at the end of every issue, which he called the "bonus piece." These well-written, in-depth articles helped to distinguish Sports Illustrated from other sports publications, and helped launch the careers of such legendary writers as Frank Deford, who in March 2010 wrote of Laguerre, "He smoked cigars and drank Scotch and made the sun move across the heavens ... His genius as an editor was that he made you want to please him, but he wanted you to do that by writing in your own distinct way."^[6]

Laguerre is also credited with the conception and creation of the annual Swimsuit Issue, which quickly became, and remains, the most popular issue each year.

Innovations[link]

From its start, Sports Illustrated introduced a number of innovations that are generally taken for granted today:

• Liberal use of color photos - though the six-week lead time initially meant they were unable to depict timely subject matter
• Scouting reports - including a World Series Preview and New Year's Day bowl game round-up that enhanced the viewing of games on television
• In-depth sports reporting from writers like Robert Creamer, Tex Maule and Dan Jenkins.
• Regular illustration features by artists like Robert Riger.
• High school football Player of the Month awards.
• Inserts of sports cards in the centre of the magazine.
• 1994 Launched Sports Illustrated Interactive CD-ROM with StarPress Multimedia, Incorporates player stats, video and highlights from the year in sports.

Color printing[link]

The magazine's photographers also made their mark with innovations like putting cameras in the goal at a hockey game and behind a glass backboard at a basketball game. In 1965, offset printing began to allow the color pages of the magazine to be printed overnight, not only producing crisper and brighter images, but also finally enabling the editors to merge the best color with the latest news. By 1967, the magazine was printing 200 pages of "fast color" a year; in 1983, SI became the first American full-color newsweekly. An intense rivalry developed between photographers, particularly Walter Iooss and Neil Leifer, to get a decisive cover shot that would be on news-stands and in mailboxes only a few days later.^[7]

In the late 1990s and early 1980s, during Gil Rogin's term as Managing Editor, the feature stories of Frank Deford became the magazine's anchor. "Bonus pieces" on Pete Rozelle, Woody Hayes, Bear Bryant, Howard Cosell and others became some of the most quoted sources about these figures, and Deford established a reputation as one of the best writers of the time.^[8]

Regular segments[link]

Who's Hot, Who's Not: A feature on who's on a tear and who's in a slump.

Inside the NFL, MLB, NHL, NBA, College Football, College Basketball, NASCAR, Golf, Boxing, Horse Racing, Soccer and Tennis (sports vary from issue to issue) has the writers from each sport to address the latest news and rumors in their respective fields.

Faces in the Crowd: honors talented amateur athletes and their accomplishments.

The Point After: A back-page column featuring a rotation of SI writers as well as other contributors. Content varies from compelling stories to challenging opinion, focusing on both the world of sports and the role sports play in society.

Creative freedom that the staff had enjoyed seemed to diminish. By the 1980s and 1990s, the magazine had become more profitable than ever, but many also believed it had become more predictable. Mark Mulvoy was the first top editor whose background contained nothing but sports; he had grown up as one of the magazine's readers, but he had no interest in fiction, movies, hobbies or history. Mulvoy's top writer Rick Reilly had also been raised on SI and followed in the footsteps of many of the great writers that he grew up admiring, but many felt that the magazine as a whole came to reflect Mulvoy's complete lack of sophistication. Mulvoy also hired the current creative director Chrisopher Hercik. Critics said that it rarely broke (or even featured) stories on the major controversies in sports (drugs, violence, commercialism) any more, and that it focused on major sports and celebrities to the exclusion of other topics.^[9]

The proliferation of "commemorative issues" and subscription incentives seemed to some like an exchange of journalistic integrity for commercial opportunism. More importantly, perhaps, many feel that 24-hour-a-day cable sports television networks and sports news web sites have forever diminished the role a weekly publication can play in today's world, and that it is unlikely any magazine will ever again achieve the level of prominence that SI once had.^[10]

Nevertheless, Sports Illustrated remains the predominant sports publication in print journalism with a consistent weekly circulation topping 8 million per issue.^[11]

Sportsman of the Year[link]

Since its inception in 1954, Sports Illustrated magazine has annually presented the Sportsman of the Year award to "the athlete or team whose performance that year most embodies the spirit of sportsmanship and achievement." Roger Bannister won the first ever Sportsman of the year award thanks to his record breaking time of 3:59.4 for a mile (the first ever time a mile had been run under four minutes).

Mike Krzyzewski & Pat Summitt were named co-sportsmen of the year for 2011 for their work as NCAA basketball coaches. Drew Brees was the sportsman of the year for 2010. He led the New Orleans Saints to their first Super Bowl win after the 2009 season. Derek Jeter was Sports Illustrated's Sportsman of the Year in 2009. Jeter led the New York Yankees to their 27th World Series Title in 2009 while batting .334 in the regular season and taking home the 2009 Silver Slugger and Gold Glove for American League shortstops.

Sportsman of the Century[link]

In 1999, Sports Illustrated named Muhammad Ali, the Sportsman of the Century, at the Sports Illustrated's 20th Century Sports Awards in New York's Madison Square Garden.^[12]

All-decade awards and honors[link]

• Top 20 Female Athletes of the Decade (2009)
• Top 20 Male Athletes of the Decade (2009)
• All-Decade Team (2009) (MLB, NBA, NFL, NHL, college basketball, college football)
• Top 10 Coaches/Managers of the Decade (2009)
• Top 10 GMs/Executives of the Decade (2009)
• Top Team of the Decade (2009) (MLB, NBA, NFL, NHL, college basketball, college football)
• Top 25 Franchises of the Decade (2009)
• Major League Baseball honors
• National Basketball Association honors
• National Football League honors
• National Hockey League honors
• College basketball honors
• College football honors^[13]

Top sports colleges[link]

For a 2002 list of the top 200 Division I sports colleges in the U.S., see footnote^[14]

Cover history[link]

The magazine's cover is the basis of a sports myth known as the Sports Illustrated Cover Jinx. To find the number of times an athlete has appeared on the cover go to: http://vault.sportsillustrated.cnn.com/vault/cover/home/index.htm

Most covers by athlete, 1954-2011

Most covers by team, 1954-May 2008

Most covers by sport, 1954-2009

Celebrities on the cover, 1954-2010

Fathers and sons who have been featured on the cover

Presidents who have been featured on the cover

Tribute covers (In Memoriam)

Writers[link]

Photographers[link]

Spinoffs[link]

Sports Illustrated has helped launched a number of related publishing ventures, including:

• Sports Illustrated Kids magazine (circulation 950,000)
  • Launched in January 1989
  • Won the "Distinguished Achievement for Excellence in Educational Publishing" award 11 times
  • Won the "Parents' Choice Magazine Award" 7 times
• Sports Illustrated Almanac annuals
  • Introduced in 1991
  • Yearly compilation of sports news and statistics in book form
• SI.com sports news web site
• Sports Illustrated Australia
  • Launched in 1992 and lasted 6 issues **
• Sports Illustrated Canadian edition
  • Was created and published in Canada with US content from 1993 - 1995. Most of the issues appear to have the same cover except the say 'Canadian Edition'. These issues are numbered differently in the listing. A group of the Canadian issues have unique Canadian Athletes (hockey mostly) and all the Canadian issues may have some different article content. The advertising may also be Canadian centric.
• Sports Illustrated Presents
  • Launched in 1989
  • This is their tribute and special edition issues that are sold both nationally or regionally as stand alone products. **Originally started with Super Bowl Tributes the product became a mainstay in 1993 with Alabama as the NCAA National Football Champions. Today multiple issues are released including regional releases of the NCAA, NBA, NFL, MLB champions along with special events or special people. Advertising deals are also done with Sports Illustrated Presents (Kelloggs).

• • Launched on July 17, 1997
  • Online version of the magazine and sports site for CNN.com
• Sports Illustrated Women magazine (highest circulation 400,000)
  • Launched in March 2000
  • Ceased publication in December 2002 because of a weak advertising climate
• Sports Illustrated on Campus magazine
  • Launched on September 4, 2003
  • Dedicated to college athletics and the sports interests of college students.
  • Distributed free on 72 college campuses through a network of college newspapers.
  • Circulation of one million readers between the ages of 18 and 24.
  • Ceased publication in December 2005 because of a weak advertising climate

See also[link]

Journalism portal

• Sports Illustrated Kids
• Sports Illustrated Swimsuit Issue
• List of Sports Illustrated Swimsuit Issue cover models
• University of South Carolina steroid scandal

Notes[link]

References[link]

• MacCambridge, Michael (1997), The Franchise: A History of Sports Illustrated Magazine, Hyperion Press, ISBN 0-7868-6216-5 .

• Fleder, Rob (2005), Sports Illustrated 50: The Anniversary Book, Time Inc., ISBN 1-932273-49-2 .
• Regli, Philip (1998), The Collectors Guide to Sports Illustrated and Sports Publications, Beckett, ISBN 1-887432-49-3 .

Further reading[link]

• McEntegart, Pete; Wertheim, L. Jon; Menez, Gene; Bechtel, Mark (December 16, 2002). "SI's "The Top 100 Sports Books of All Time"". CNN/Sports Illustrated. http://sportsillustrated.cnn.com/si_online/features/2002/top_sports_books/1/. Retrieved 2011-02-11. 

External links[link]

• SI.com
• SI Vault (complete archive of Sports Illustrated 50+ years of magazines including Swimsuit!)
• HeadlineSports.net (largest inventory of back issue Sports Illustrated magazines)
• Review of the online component of the magazine

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Brooklyn Decker
Decker at the 2012 premiere of What to Expect When You're Expecting
Born	Brooklyn Danielle Decker (1987-04-12) April 12, 1987 (age 25) Kettering, Ohio, U.S.
Years active	2006–present
Height	5 ft 9 in (1.75 m)
Hair color	Blonde
Eye color	Blue
Measurements	34C-24.5–35
Manager	Marilyn Agency
Spouse	Andy Roddick (m. 2009) «start: (2009-04)»"Marriage: Andy Roddick to Brooklyn Decker" Location: (linkback:http://en-wiki.pop.wn.com/index.php/Brooklyn_Decker)

Brooklyn Danielle Decker^[1] (born April 12, 1987)^[2] is an American fashion model and actress best known for her appearances in the Sports Illustrated Swimsuit Issue, including the cover of the 2010 issue. In addition to working for Victoria's Secret for the 2010 "Swim" collection, she has ventured into television with guest appearances on Chuck, Ugly Betty, and Royal Pains. She made her feature film debut in Just Go with It, and later starred in Battleship and What to Expect When You're Expecting. Decker is also known for her marriage to tennis player Andy Roddick.

Early life[link]

Decker was born in Kettering, Ohio, the daughter of Tessa (née Moore), a nurse, and Stephen Decker, a pacemaker salesman. She has one brother, Jordan, who is three years younger.^[3][4][5] She and her family moved to Middletown, Ohio, then to Matthews, North Carolina, a suburb of Charlotte. She was discovered in a Charlotte shopping mall as a teenager. Decker began her modeling career as the face of Mauri Simone, a popular prom dress maker. She won the 2003 Model of the Year award at the Connections Model and Talent Convention.^[6] In a January 2011 interview with Self magazine, Decker stated that she suffered from an eating disorder and states, "My father did an intervention and got me to stop obsessing about everyone else and wrecking my body."^[7]

Career[link]

Decker at the Battleship Australian Premiere 2012

Decker has been featured in pictorials in Teen Vogue, Cosmopolitan, FHM, and Glamour, and has modeled for The Gap, Intimissimi and Victoria's Secret. She has appeared in music videos for Jimmy Buffett and the band 3 Doors Down. She is also an avid Tar Heel basketball and Carolina Panthers fan.

In 2005, within two months of moving to New York City, Decker auditioned for the Sports Illustrated Swimsuit Edition, in which she first appeared in 2006.^[8] She was again featured in the 2007 edition, and hosted the 2007 behind-the-scenes television special. She returned for a third consecutive time in 2008. Decker was chosen cover girl for the 2010 edition, shot on location in the Maldives islands. In 2007, she had a recurring feature on the CNN/SI website called "She Says, Z Says," along with Paul Zimmerman, discussing NFL football games of the week. Decker appeared in the 2007 made-for-television Lipshitz Saves the World.^[9] She worked for a period in Australia. She joined the cast of Sports New York to discuss the 2010 NCAA basketball tournament.^[10] In 2008, Decker rang the New York Stock Exchange bell with other Sports Illustrated models.^[11]

Decker in March 2012.

Decker is represented by Marilyn Agency.^[12]

Decker made a guest appearance on NBC's Chuck, where she played a model applying to be a "Buy More Girl." She made a guest appearance on USA Network's Royal Pains on July 30, 2009. Decker played swimsuit model Rachel, while Peter Jacobson played Alan, her nebbish husband.^[13]

On February 8, 2010, David Letterman announced on Late Show with David Letterman that Decker had been chosen as the 2010 Sports Illustrated Swimsuit covermodel.^[14] Calling her selection "the news of a lifetime," Decker admitted that her mother cried when she heard her daughter would grace the cover.^[15]

Decker served as a guest judge in the 5th cycle from Germany's Next Topmodel.

She was reportedly considered for the lead female role in Transformers: Dark of the Moon.^[16]

Decker won Esquire magazine's 2010 "Sexiest Woman Alive" bracket challenge.^[17]

MTV Networks' NextMovie.com named her one of the 'Breakout Stars to Watch for in 2011'.^[18]

In 2011, Decker was cast as the female lead, Samantha Shane, daughter of a naval officer who works as a physical therapist, in the film Battleship, which was based on the board game of the same name. The role allowed her to spend some time with the Wounded Warriors Project. She also traveled to medical hospitals in Pearl Harbor and San Antonio and worked with troops who came back injured from overseas.^[19] She was also part of the ensemble cast of the comedy What to Expect When You're Expecting (2012), based on the book of the same name. She played the wife of Dennis Quaid's character.^[20]

She was named one of the "100 Hottest Women of All-Time" by Men's Health.^[21]

Personal life[link]

Decker married American tennis player Andy Roddick in April 2009.^[22][23]

Filmography[link]

References[link]

External links[link]

Find more about Brooklyn Decker on Wikipedia's sister projects:
	Images and media from Commons

• Official website
• Brooklyn Decker on Twitter
• Brooklyn Decker at the Fashion Model Directory
• Brooklyn Decker at the Internet Movie Database