Archive for May, 2011

National Chiro Care Week – Applying the Inane to the Trivial

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Regrettably in the excitement of the Power Balance Australia keel-over, I overlooked that last week was National Chiropractic Care Week.  According to the Chiropractors’ Association of Australia (CAA) website, the theme was Posture and Mobility. The theme was carefully chosen to help start moving the public image of chiros away from being anti-vaccine, unscientific and dogmatic holdouts of a belief system that predates most current knowledge of physiology. The underlying strategy of CAA is to position chiro as a ‘wellness profession’ which makes no strong public claims about the actual beliefs and (ahem) theory underlying chiropractic as a discipline. Previous NCCW themes have been 2010 – What’s your posture?, 2009 Big Picture References (?!?!?! must have been an really exciting launch), 2008 – Get Straight To Sleep and 2006 – Straighten Up Australia.

The specialty of NCCW seems to be the application of thoroughly inane and poorly referenced assertions to the treatment of fairly trivial health issues such as how to stretch, how to go to sleep and how straight you stand. I cannot find any clear information on the CAA website about what they were doing in 2009 apart from a long list of mostly non-chiropractic publications and journal articles about musculoskeletal conditions. Presumably these references from epidemiologists, public health specialists, occupational health researchers, orthopaedic doctors, rehabilitation physicians and other academics were being enlisted to support the cherry-picked handful of chiropractic articles that were also included. As well as that, many of the references were from the mid 1990s and would be regarded as very old news by 2009. Beside the yawn-fest of Big Picture References, which looks like a boring hour or so my registrar might spend on on PubMed, the other residual material from other years looks positively riveting.

In 2006, health-aware consumers were treated to a booklet of exercises which apparently take three minutes once a day and ‘studies conducted overseas’ found that ’90% of those who adopted the exercises as part of their daily routine reported a postural improvement’ and ‘Approximately 80% reported that their backs are more comfortable and that they have better core stability after practicing the activities for several weeks.’ No reference was provided for this mysterious study but this one was available in 2005, and looks to be a very thorough evaluation of the available evidence for postural exercises and stretching in neck pain. This one was available for low back pain, which again concluded that exercises to be effective had to be targeted to the individual concerned. There was no evidence I could find that evaluated public awareness programs for spinal pain, and the idea that public education raising by a media campaign could improve the health of already well populations does not even seem to have been looked at.

Following a hiatus in 2007, NCCW was back in 2008 with the Straight to Sleep initiative. ‘Alarming’ figures were quoted by the press release from CAA which gave the results of a market research telephone survey, paid for by CAA and conducted by Square Holes Pty Ltd. Square Holes, according to their website offer ‘awesome’ research and a host other entertaining buzzwords concerning consumers and their ‘deep insights’. This research concluded that while most of the people surveyed would quite sensibly see their GP or seek advice from friends for their perceived sleep problems, more people needed to see a chiropractor. And also, buy a good mattress. Perhaps even one with a CAA endorsement to let you know it’s really good. Evidence? What do you want to bother with that for? If the manufacturer is happy to pay good money to have CAA’s logo on their product (over $100K per year according to their Annual Report for 2010) it must be good. Apparently we have to trust them, despite the fact that endorsements appear to be the third largest source of income for CAA after members’ subscriptions and ‘referral fees’ from an insurer for professional indemnity arrangements presumably.

2010 was the year of What’s Your Posture? Again the punter searching for reliable health information was subjected to a mishmash of chiropractic assertion without evidence, laughable references when provided (including other chiropractic websites, ABC Health Report fact sheets and obscure journal articles) and some outright fantasy. The section of the website which allows for self-assessment of posture is an outright scam. I challenge everybody who is in excellent health and reading this to go that page and see whether you escape a recommendation for a chiropractic assessment. The Chiropractic Board of Australia, which is part of AHPRA frowns upon free public screenings in their Code of Conduct, but here is a digital equivalent being promoted by the profession’s peak body on its website. Credibility will always be chiropractic’s problem as long as it cannot resist the cheap shot marketing strategies which seem to be in its DNA, going back to the illustrious founder of chiropractic DD Palmer. Oh, and by the way there is no credible evidence that posture is linked to long-term ‘wellness’ however that is measured. It naturally can be related to the chance of developing musculoskeletal pain in the neck, back and shoulders, but that’s about where it stops.

And so to 2011. As if you could get any more banal than stretching, sleeping and standing up straight, the CAA presents……..Just Start Walking Australia. Yep, you’ve got it folks. Another world-beater. Apparently chiropractors have just fallen in love with what walking can do for your health. Sorry, your SPINAL health. They even are good enough to provide us with advice on how to walk.. The complete jumble of simple, commonsense advice, non-chiropractic advice and made-up malarkey is burningly dumb. It hurts my teeth to watch the contortions and qualifications trip over each other as well-meaning chiros try to draw a link between walking more (which is agree is necessary for long-term health improvement – who doesn’t?) and having good posture (can’t quite agree whether walking helps your posture or posture helps you walk) and WELLNESS. It seems a chiropractor can help, by advising you to self-assess your posture and get a good mattress.

If this much obviousness and inanity is exhausting you, spare me a thought. I have had to read all this stuff so you can snigger at it, dear reader. It has been worth it though, if my aim of increasing the public awareness of NCCW has been achieved.
Congrats CAA and NCCW for once again being Fishslappers of the Week…

The Demise of Power Balance Australia

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http://bit.ly/mn2dH2

The above link really says it all.

The importer and distributor of the ludicrous Power Balance bands which relied on pure pseudoscience and deceptive marketing to make huge numbers of sales has gone broke. But he still claims that he knows they work. Despite the ACCC, Australian Skeptics, and segments of the media making it abundantly clear that there is no reason to believe that a silicone strip with a 2 cent mass-produced holographic insert would give any perceptible benefit whatever, Tom O’Dowd says different.

As a thought experiment it is worthwhile to reflect on the position of Mr O’Dowd. As the sole importer and distributor of the trademarked Power Balance wristbands, he gets to keep the profits from what he sells wholesale. Admittedly, he has had to part with what must have been a pretty penny to get various athletes to give him glowing endorsements. These deals were again presumably negotiated through their managers or agents, and we have no idea what they may have been told to get them to endorse the product. Certainly the famous failure of the NSW State of Origin team last year while wearing the bands cannot have helped. For anyone who knows anything at all about professional sport, two facts prevail. Firstly, elite sportsmen and women are notoriously superstitious and it is not at all hard to get them interested in anything which might help them legally in their sport. Secondly they are often hard up for cash and willing to put their name or face to any legal product as long as it allows them to concentrate on their chosen pursuit with greater freedom. He has seen an opportunity to cash in on the general public’s ignorance of simple carnival tricks which Harry Houdini debunked with detailed explanations in his book ‘Miracle Mongers and Their Methods’ back in the 1920s. Vaudeville performers like Lulu Hearst ‘The Georgia Magnet’ made their living by doing these sorts of feats which were counter-intuitive but very convincing.

As one who has stood to profit enormously from making demonstrably untrue claims with his advertising, and who presided over a co-ordinated marketing campaign including high-profile sporting figures and appearances on national media such as Today Tonight, it is remarkably disingenuous for him to then claim that his marketing homework did not extend to realising that you had to make factual statements about the product itself. As he himself says

Hindsight is a wonderful teacher, but it’s very difficult to know that you are breaking regulations that you don’t know anything about.

Would those be the regulations which state you can’t just make shit up and trick people into buying your product? Or would those be the regulations which require a distributor to make sure they have evidence to support their claims??

With an air of injured innocence, Mr O’Dowd claims

The ACCC sent a letter to all of the retailers telling them that if they were caught selling the product they would be fined $10,000. That just killed the market

Imagine that !!! That a regulatory body would be so bold as to perform its assigned function !! That a poor honest small businessman gets randomly targeted by the suits from Canberra who take his livelihood away !!

Tom and Nick who run this site are naturally far too modest to blow their own trumpets, but as the blow-in blog contributor I am perfectly at liberty to say that I think the Placebo Bands were a factor in making it very easy for skeptics to demonstrate the quackery at work with Power Balance. The impact of the work of both Brian Brushwood on Scam School and Richard Saunders on his YouTube videos was dramatically increased by having a ‘competitor’ product to put up against the ‘real’ ones. I for one am not at all sorry that Mr O’Dowd has to return to the rat race as a paid employee. It may well be the first truly honest money he has earned for a while.

labels

This Just In…Quacks Can’t Be Trusted To Self-Regulate

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According to the TGA’s latest findings regarding compliance with labeling regulations of complementary medicines  listed on the Australian Register of Therapeutic Goods (ARTG), you can’t trust what you read on the labels. http://bit.ly/kfSJB2 .

Now just think for a minute about what these results actually mean. The regulatory agent of the Commonwealth Government conducted a total of 201 reviews of products listed on the ARTG to assess their compliance with the relevant requirements for them to be sold legally. Interestingly, the TGA uses both targeted and random methodology, presumably in an effort to get best use of limited resources that they are given. Unfortunately it means that the interpretation of these findings is hard to generalize, but for your sakes, dear readers, I will have a stab. You can agree or not as you see fit.

Let’s start with the targeted results. One would presume that these were chosen for review because a complaint had been made, or the product had for some other reason come to the attention of bureaucrats within the agency. So I guess you would expect that the results would be….unflattering. And so they were. Details are a little scarce on TGA’s website, but they do report that for the nine months from July 2009 – March 2010

Concerning the 79 targeted reviews completed, the reasons for targeting and the data reviewed differed widely:

* Label reviews were conducted on 52 medicines, of which 34 had compliance issues.
* Information included on the ARTG was reviewed for all 79 medicines, of which 54 had compliance issues.
* Manufacturing/quality/formulation reviews were conducted on 50 medicines, of which 30 had compliance issues.
* Evidence reviews were conducted on 15 medicines, of which 9 had claims that were not substantiated by the evidence submitted.

For the six month period July – Dec 2010, the following is reported

Of the 59 targeted reviews:

* Label reviews were conducted on 26 medicines, of which 20 had compliance issues.
* Information included on the ARTG was reviewed for all 59 medicines, of which 36 had compliance issues.
* Manufacturing/quality/formulation reviews were conducted on 22 medicines, of which 8 had compliance issues.
* Evidence reviews were conducted on 11 medicines, of which 9 had claims that were not substantiated by the evidence submitted.

So let’s recap those figures. Over an eighteen-month period, the targeted review process disclosed that for ‘label reviews’ ie the actual packaging of the products reviewed, which consumers rely on to make informed and literate decisions about their own, and their childrens’ health, 54/78 had ‘compliance issues’ ie would be reasonably expected to mislead consumers. That is 69% by my calculations.

The next category is ‘Information Included on the ARTG’. That is, the information provided by the product sponsor to the TGA to justify its inclusion on the register as a therapeutic good. Let me say that again. This is the information provided to justify why it is a therapeutic good. TO THE GOVERNMENT REGULATOR.
90 out of the 138 products reviewed (yes folks that is 65% of them) provided information to the TGA which was found to have ‘compliance issues’. In bureaucrat-speak that means they provided misleading or false information about the very ability of their product to provide a benefit.

If you are still reading at this point, I assume you are expecting more bad news. You’re in for a treat, as the next category assessed was ‘Manufacturing/quality/formulation Reviews’. This is the basic manufacturing quality control data. Simply put, can you be sure that you have gotten what you paid for, even if it is worthless therapeutically? Sadly, you can’t even be remotely confident, as 38/72 products reviewed (52% for those playing at home) had ‘compliance issues’. So with these products you can’t be confident that you’re even getting what you paid for HALF THE TIME. Seriously folks, even if you have a complementary supplement or herb or whatever that has evidence to support it, you won’t be getting it more often than you will if these figures are to be extrapolated.

And finally, the crowning turd in the waterpipe (as General Melchitt would say) are the figures regarding evidence of efficacy. It might be worth recounting at this point, the TGA’s own words regarding the listing of these products on the ARTG.

The indications / claims on Listed medicines are not subject to pre-market evaluation at the time of Listing. However, the Act requires that, at the time of Listing, sponsors certify that they hold the evidence to support indications and claims made in relation to Listable goods. The evidence held by sponsors must be sufficient to substantiate that the indications and claims are true, valid and not misleading.

Sorry if this is getting boring, but it is a fundamental requirement of listed goods that the sponsors must state that they can provide evidence (only if requested mind you) to support the claims they make. The implication is that the TGA is prepared to believe that most quacks are scholars and gentlemen/ladies who simply wouldn’t dream of making a quick and easy buck by sucking people in. Given that 18/26 of the reviewed products……..fully 69% of the reviewed products FAILED TO PROVIDE THIS EVIDENCE there is really no role left for satire or humour. You simply have to conclude that the entire TGA regulatory framework is regarded as a joke by the CAM industry. I mean, what conclusion can you come to based on these audit figures other than that the entire CAM enterprise is taking the piss out of the TGA and laughing up their sleeve at the thought of being called to account?? They cannot possibly be taking this stuff seriously.

OK, you might argue, that was the ones who were targeted by TGA for special attention. Let’s call them the rogue element, the outliers, the dangerous fringe with no regard for public safety. No true Scotsman, sorry CAM supplier would behave like that. Answering this point of view is presumably the reason for the random audits. Surely they would provide a truer, more reassuring snapshot of the real state of the industry. Let’s check the results again….

Of the 31 random reviews conducted, the following compliance issues were recorded:

* 20 medicines had labelling issues such as non-compliance with labelling requirements and/or breaches which may mislead consumers.
* 12 included incomplete and/or inappropriate information on the ARTG.
* 22 were found to have manufacturing and/or quality issues.
* 14 did not have adequate evidence to substantiate claims made about the medicines.

Of the 32 random reviews conducted, the majority of compliance issues found were considered to be minor or moderate in nature. The following compliance issues were recorded:

* 15 medicines had labelling issues such as non-compliance with labelling requirements and/or breaches which may mislead consumers.
* 7 medicines had incomplete and/or inappropriate information on the ARTG.
* 17 medicines were found to have manufacturing and/or quality issues.
* 13 did not have adequate evidence to substantiate claims made about the medicines.

To summarize, for the labeling category, 55% failed the audit; 30% supplied incorrect or incomplete information to ARTG; 62% failed the quality of manufacturing standard and 43% could not even supply evidence to support their claimed indications.

Again, it is impossible to escape the conclusion that sponsors of CAM products listed on the ARTG simply do not care about the regulations. By comparison, the process as outlined on the TGA website for Over-The Counter (OTC) or prescription medications include onerous requirements for establishing efficacy, safety and quality of manufacture, and strict enforcement of regulations regarding packaging and advertising.

If Australians are to have any faith at all in their regulatory framework, these figures must improve markedly. Imagine if food packaging listed the wrong ingredients 55% of the time ! Imagine the outcry if oil companies were wrong about the composition of their premium unleaded 62% of the time, or if they made claims about low emissions and better fuel economy that could not be backed up evidence 43% of the time. This is an industry that is taking even its most loyal supporters for a ride and treating them like mugs.

The TGA is to be congratulated for devoting its scarce resources to establishing this massive, systematic fraud being perpetrated on consumers, but the embarrassing fact remains that by even publishing these sort of figures, it is damning itself as the supposed watchdog of these industries. There deserves to be a huge public outcry over these findings, and they support calls for regulation of the so-called CAM industry to be taken away from the industry itself and given to a massively beefed-up TGA with enforcement powers similar to the ACCC, ASIC or ATO to back them up. To duck this issue is to admit that there is no political will to tackle a scandalous and cynical fraud that is being perpetrated on the public.

CAM: Right for the Wrong Reasons?

Many of the arguments one hears wheeled out in support of CAM is a variant of the idea that perhaps “there is something to it, but we don’t know what it is” with the implication that the responsibility is on those plodding unimaginative science community to catch up to the insightful, open-minded CAMsters. Your interlocuter may go on to point out that science progresses unevenly, in leaps and bounds, and that new ideas often seem outlandish but may prove to be true. In the meantime, they argue, we would be crazy not to keep using these treatments even if they have unpredictable or hard-to-prove benefits because they may turn out to be ‘right for the wrong reason’.

There are a number of responses open to the level-headed skeptic in this circumstance (assuming you wish to engage in such an inherently futile debate with a CAM artist). Firstly, you can point out that science does, in fact, know a hell of a lot about the ways in which it can be wrong. It was Niels Bohr who pointed out that

An expert is a person who has made all the mistakes that can be made in a very narrow field 

Science may not be able to say exactly why something is right or likely to be right, but  if you are trying to get away with holding a point of view that the scientific consensus thinks is provably wrong, the odds are overwhelming that someone smarter than you once had the same idea, but changed their mind when the evidence was in.

Secondly, you may go on to point out that the onus of demonstrating efficacy and safety rests with the proponent of a treatment, not with everybody else. In medicine, you can only win doubters over by having well-reasoned and occasionally heated debates which end with an agreed position as to the type of evidence which would convince the doubters. The proponents can then go off and collaborate with their critics on an agreed protocol and everyone lives with the results, because everyone had input into the test of that hypothesis. This process isn’t always adhered to rigidly, but the spirit of open and excoriating scrutiny must always be respected if the study is to have credibility. The opposite of this is the CAMcentric approach of founding your own journal if you can’t get published in a properly edited and peer-reviewed one. If you only publish your results in an echo-chamber of vigorous agreement, you deserve to have no scientific credibility.

By now if you are still conversing, you can go on to point that while science may progress unevenly, if it has been done properly, it does not go backwards. Clinging to fossilized dogma like homeopathy and chiropractic (to name but the worst offenders) is not scientific, and can never be so. Every time I am in doubt of this, I read the written effluvia of major spokesknobs like Dana Ullman, Jon Benneth or the Chiropractic Journal of Australia. I see the logical fallacies, disproven statements and frank misrepresentation of reality which is necessary to be able to sustain a career-level involvement in these fields. Then I re-dedicate myself to correcting such ideas and maybe helping keep the general public safe from such muddle-headed and ideological buffoonery.

And finally, as to the question of whether CAMonauts should be given a free pass while the ‘jury is still out’, I would say this. I would rather that they learned to be responsible and ethical in their approach to doing business and in honouring their commitment to doing their best for their patients, and leave it at that. The evidence however says that this is not happening and that the orgainzed bodies of these professions are more interested in marketing and promoting the interests of their members.  They are much less interested in promoting the public good in a disinterested fashion. They cannot be trusted to put the public interest first. They are happy to spread misinformation and vague platitudes to mask the unpalatable fact that scientific healthcare has passed them by. They will tell outright lies at times to reduce their cognitive dissonance.

So be it.

If I and others of similar mind must rise up like Robespierre and initiate a Reign of Evidence Based Terror using the legal means at our disposal to guillotine  this body of misinformation and delusion before it is shoved on the public, we will. And we’ll be proud of it. Because it simply isn’t good enough to pretend that you might be right for the wrong reason because then you can never evolve and improve. You have to be self-critical and find out more about why you are not exactly right. Being right for the wrong reason is being dumb and happy and complacent. It’s closing the door to the chance of learning more. Being right for the wrong reason drives a true skeptic nuts.

I think the great Albus Dumbledore said it best. We must choose between what is right, and what is easy. It’s easy to be wrong, and hard to be right. It fails the humanistic ideals of healthcare to think that it’s acceptable to be right for the wrong reason.

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