Swarm, a startup that helps retailers connect with in-store shoppers through their smartphones, has raised $1 million in seed funding from an … eclectic list of investors (more on that in a second).
Co-founder and CEO Rudd Davis says brick-and-mortar retailers don’t have a clear idea about who’s in their store, and they don’t have an efficient way to engage with each customer personally —… → Read More
Facebook Gifts could make a lot of money on mobile by getting you to buy presents for friends, but birthdays were buried in Events and celebrations weren’t shown on mobile. So today Facebook for iOS and Android began displaying birthdays and celebrations atop the mobile news feed for users in the Gifts Beta, Facebook has confirmed.
You’ll be able to click through these alerts to buy Gifts. → Read More
LocalResponse just announced a new way for its customers to target their ads.
Previously, the startup’s advertisers could reach audiences based on social network activity — for example, after someone checked in to a specific store, they could be targeted with ads that were relevant while in the store. Now those advertisers can also look at historical data, including posts from Twitter… → Read More
Democracy just got an iPad upgrade: Citizens of San Francisco are now greeted by campaign volunteers with tablets who can sign-up voters through California’s new online voter registration system. Facebook investor Ron Conway and San Francisco Mayor Ed Lee were out registering citizens yesterday to promote the city’s new push to have the most innovative government. → Read More
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