New Brand-Friendly Ad Formats Aim to Spur Greater Creativity in Interactive Advertising

Last Test Window of the Year:
Oct 1 – Nov 14

Check out the new Making Measurement Make Sense website, a cross-ecosystem partnership to identify and define digital media currencies and the core metrics for planning, buying and evaluating brand advertising across all platforms.

The IAB Ad Lab is a state-of-the-art multipurpose meeting and events center where the digital world comes together for case study presentations, networking receptions, research releases, roundtable discussions, product demonstrations, professional development classes, tech meetups, webinars, and more.

Businesses are going global sooner than ever. The businesses with the best information, insights, and nimble ability to adapt products and services to an incredibly diverse array of consumers are those most likely to endure. It is our intent that through our collaboration, international IABs will help their members achieve digital dominance worldwide.