Arthur Godfrey
Born	(1903-08-31)August 31, 1903 New York City, New York
Died	March 16, 1983(1983-03-16) (aged 79) New York City, New York
Occupation	Entertainer
Years active	1934–1979
Spouse	Mary Bourke (m. 1938–1983; his death)

Arthur Morton Godfrey (August 31, 1903 – March 16, 1983) was an American radio and television broadcaster and entertainer who was sometimes introduced by his nickname, The Old Redhead. No television personality of the 1950s enjoyed more clout or fame than Godfrey until a famous on-the-air incident undermined his folksy image and triggered a gradual decline; the then-ubiquitous Godfrey helmed two CBS-TV weekly series and a daily 90-minute television mid-morning show through most of the decade, but by the early 1960s found himself reduced to hosting an occasional TV special.

Arguably the most prominent of the medium's early master commercial pitchmen, he was strongly identified with many of his many sponsors, especially Chesterfield cigarettes and Lipton Tea.^[1] After many years for Chesterfield (during which Godfrey came up with the idea and slogan "Buy 'em by the carton"), he severed the relationship during one of his television programs, when his doctors convinced him that his lung cancer was due to smoking. Subsequently, he became a prominent spokesman for anti-smoking education.

Early years[link]

Godfrey was born in New York City in 1903.^[2] His mother, Kathryn Morton Godfrey, was from a well-to-do Oswego, New York, family which disapproved of her marriage to an older Englishman, Arthur Hanbury Godfrey. The senior Godfrey was a sportswriter and considered an expert on surrey and hackney horses, but the advent of the automobile devastated the family's finances. By 1915, when Arthur was 12, the family had moved to Hasbrouck Heights, New Jersey.^[3] Arthur, the eldest of five children, tried to help them survive by working before and after school, but at age 14 left home to ease the financial burden on the family. By 15 he was a civilian typist at Camp Merritt, New Jersey, and enlisted in the Navy (by lying about his age) two years later.

Godfrey spoke directly to his listeners as individuals; he was a foremost pitchman into the TV era

Godfrey's father was something of a "free thinker" by the standards of the era. He did not disdain organized religion but insisted that his children explore all faiths before deciding for themselves which to embrace. Their childhood friends included Catholic, Jewish and every kind of Protestant playmates. The senior Godfrey was friends with the Vanderbilts, but was as likely to spend his time talking with the shoeshine man or the hotdog vendor about issues of the day. In the book, Genius in the Family (G.P. Putnam's Sons, New York, 1962), written about their mother by Godfrey's youngest sister, Dorothy Gene (who preferred to be called "Jean"), with the help of their sister, Kathy, it was reported that the angriest they ever saw their father was when a man on the ferry declared the Ku Klux Klan a civic organization vital to the good of the community. They rode the ferry back and forth three times, with their father arguing with the man that the Klan was a bunch of "Blasted, bigoted fools, led 'round by the nose!"

Godfrey's mother, Kathryn, was a gifted artist and composer whose aspirations to fame were laid aside to take care of her family after her husband, Arthur or "Darl'", died. Her creativity enabled the family to get through some very hard times by playing the piano to accompany silent movies, making jams and jellies and crocheting bedspreads to sell, and even cutting off and selling her floor length hair, as it was extremely difficult for a woman of her "class" to find work without violating social mores of the time. The one household item that was never sold or turned into firewood was the piano, and she believed at least some of her children would succeed in show business. In her later years some of her compositions were performed by symphony orchestras in Canada, which earned her a mention in Time.^[4] In 1957, at the age of 78, her sauciness made her a big hit with the audience when she appeared on Groucho Marx's quiz show You Bet Your Life. She died of cancer in 1968 at a nursing home in a suburb north of Chicago.

Godfrey served in the United States Navy from 1920 to 1924 as a radio operator on naval destroyers, but returned home to care for the family after his father's death. Additional radio training came during Godfrey's service in the Coast Guard from 1927 to 1930. He passed a very stringent qualifying examination and was admitted to the prestigious Radio Materiel School at the Naval Research Laboratory, graduating in 1929. It was during a Coast Guard stint in Baltimore that he appeared on a local talent show and became popular enough to land his own brief weekly program.

Radio[link]

On leaving the Coast Guard, Godfrey became a radio announcer for the Baltimore station WFBR (now WJZ (AM)) and moved the short distance to Washington, D.C. to become a staff announcer for NBC-owned station WRC the same year and remained there until 1934.

Recovering from a near-fatal automobile accident en route to a flying lesson in 1931 (by which time he was already an avid flyer), he decided to listen closely to the radio and realized that the stiff, formal style then used by announcers could not connect with the average radio listener; the announcers spoke in stentorian tones, as if giving a formal speech to a crowd and not communicating on a personal level. Godfrey vowed that when he returned to the airwaves, he would affect a relaxed, informal style as if he were talking to just one person. He also used that style to do his own commercials and became a regional star.

Godfrey at the 1948 ceremony marking the 100th anniversary of the Washington Monument.

In addition to announcing, Godfrey sang and played the ukulele. In 1934 he became a freelance entertainer, but eventually based himself on a daily show titled Sundial on CBS-owned station WJSV (now WFED) in Washington. Godfrey was the station's morning disc jockey, playing records, delivering commercials (often with tongue in cheek; a classic example had him referring to Bayer Aspirin as "bare ass prin"), interviewing guests, and even reading news reports during his three-hour shift. Godfrey loved to sing, and would frequently sing random verses during the "talk" portions of his program. In 1937, he was a host on Professor Quiz, radio's first successful quiz program. One surviving broadcast from 1939 has Godfrey unexpectedly turning on his microphone to harmonize with The Foursome's recording of "There'll Be Some Changes Made."

He knew President Franklin D. Roosevelt, who listened to his Washington program, and through Roosevelt's intercession, he received a commission in the U.S. Naval Reserve before World War II. Godfrey eventually moved his base to the CBS station in New York City, then known as WABC (now WCBS), and was heard on both WJSV and WABC for a time. In the autumn of 1942, he also became the announcer for Fred Allen's Texaco Star Theater show on the CBS network, but a personality conflict between Allen and Godfrey led to his early release from the show after only six weeks.

Godfrey became nationally known in April 1945 when, as CBS's morning-radio man in Washington, he took the microphone for a live, firsthand account of President Roosevelt's funeral procession. The entire CBS network picked up the broadcast, later preserved in the Edward R. Murrow and Fred W. Friendly record series, I Can Hear it Now. Unlike the tight-lipped news reporters and commentators of the day, who delivered breaking stories in an earnest, businesslike manner, Arthur Godfrey's tone was sympathetic and neighborly, lending immediacy and intimacy to his words. When describing new President Harry S. Truman's car in the procession, Godfrey fervently said, in a choked voice, "God bless him, President Truman." Godfrey broke down in tears and cued the listeners back to the studio. The entire nation was moved by his emotional outburst.

Godfrey made such an impression on the air that CBS gave him his own morning time slot on the nationwide network. Arthur Godfrey Time was a Monday-Friday show that featured his monologues, interviews with various stars, music from his own in-house combo and regular vocalists. Godfrey's monologues and discussions were unscripted, and went wherever he chose. "Arthur Godfrey Time" remained a late morning staple on the CBS Radio Network schedule until 1972.

In 1947, Godfrey had a surprise hit record with the novelty "Too Fat Polka (She's Too Fat For Me)" written by Ross MacLean and Arthur Richardson. The song's popularity led to the Andrews Sisters recording a version adapted to the women's point-of-view.

Publicity still with Bing Crosby and Perry Como in 1950 for Crosby's radio show.

Godfrey's morning show was supplemented by a primetime variety show, Arthur Godfrey's Talent Scouts, broadcasting from the CBS Studio Building at 49 East 52nd Street where he had his main office. This variety show, a showcase for rising young performers, was a slight variation of CBS's successful Original Amateur Hour. Some of the performers had made public appearances in their home towns and were recommended to Godfrey by friends or colleagues. These "sponsors" would accompany the performers to the broadcast and introduce them to Godfrey on the air. Two acts from the same 1948 broadcast were Wally Cox and The Chordettes. Both were big hits that night, and both were signed to recording contracts. Godfrey took special interest in The Chordettes, who sang his kind of barbershop-quartet harmony, and he soon made them part of his broadcasting and recording "family."

Performers who appeared on Talent Scouts included Lenny Bruce, Don Adams, Tony Bennett, Patsy Cline, Pat Boone, opera singer Marilyn Horne, Roy Clark, and Irish vocalist Carmel Quinn. Later, he promoted "Little Godfrey" Janette Davis to a management position as the show's talent coordinator. Three notable acts rejected for the show were Elvis Presley, Sonny Till & The Orioles, and The Four Freshmen. Following his appearances on the Louisiana Hayride, Presley traveled to New York for an unsuccessful Talent Scouts audition in April 1955; after the Talent Scouts staff rejected The Orioles, they went on to have a hit record with "Crying in the Chapel" and kicked off the "bird group" trend of early rock 'n' roll.

Godfrey was also an avid amateur radio operator, with the station call sign K4LIB. He was a member of the National Association of Broadcasters Hall of Fame in the radio division.^[5]

Television[link]

In 1948 Arthur Godfrey's Talent Scouts began to be simultaneously broadcast on radio and television, and by 1952, Arthur Godfrey Time also appeared on both media. The radio version ran an hour and a half; the TV version an hour, later expanded to an hour and a half. The Friday shows, however, were heard on radio only, because at the end of the week, Godfrey traditionally broadcast his portion from a studio at his Virginia farm outside of Washington, D.C., and TV cameras were unable to transmit live pictures of him and his New York cast at the same time. Godfrey's skills as a commercial pitchman brought him a large number of loyal sponsors, including Lipton Tea, Frigidaire, Pillsbury cake mixes and Liggett & Myers's Chesterfield cigarettes.

He found that one way to enhance his pitches was to extemporize his commercials, poking fun at the sponsors (while never showing disrespect for the products themselves), the sponsors' company executives, and advertising agency types who wrote the scripted commercials that he regularly ignored. (If he read them at all, he ridiculed them.) To the surprise of the advertising agencies and sponsors, Godfrey's kidding of the commercials and products frequently enhanced the sales of those products. His popularity and ability to sell brought a windfall to CBS, accounting for a significant percentage of their corporate profits.

In 1949 Arthur Godfrey and His Friends, a weekly informal variety show, began on CBS-TV in prime time. His affable personality combined warmth, heart, and occasional bits of double entendre repartee, such as his remark when the show went on location: "Well, here we are in Miami Bitch. Hehheh." Godfrey received adulation from fans who felt that despite his considerable wealth, he was really "one of them," his personality that of a friendly next-door-neighbor. His ability to sell products, insisting he would not promote any in which he did not personally believe, gave him a level of trust from his audience, a belief that "if Godfrey said it, it must be so." When he quit smoking after his 1953 hip surgery, he spoke out against smoking on the air and merely shrugged off Chesterfield's departure as a regular sponsor as he knew that other sponsors would easily fill the vacancy.

Eventually Godfrey added a weekend "best of" program culled from the week's Arthur Godfrey Time, known as Arthur Godfrey Digest. He began to veer away from interviewing stars in favor of a small group of regular performers that became known as the "Little Godfreys." Many of these artists were relatively obscure, but were given colossal national exposure, some of them former Talent Scouts winners including Hawaiian vocalist Haleloke, veteran Irish tenor Frank Parker, Marian Marlowe and Julius LaRosa, who was in the Navy when Godfrey, doing his annual Naval reserve duty, discovered the young singer and offered him a job upon his discharge.

LaRosa joined the cast in 1951 and became a favorite with Godfrey's immense audience, who also saw him on the prime-time weekly show Arthur Godfrey and his Friends. Godfrey also had a regular announcer-foil on the show: Tony Marvin. Godfrey preferred his performers not to use personal managers or agents, but often had his staff represent the artists if they were doing personal appearances.

Godfrey was one of the busiest men in the entertainment industry, often presiding over several daytime and evening radio and TV shows simultaneously. (Even busier was Robert Q. Lewis, who hosted Arthur Godfrey Time whenever Godfrey was absent, adding to his own crowded schedule.) Both Godfrey and Lewis made commercial recordings for Columbia Records, often featuring the "Little Godfreys" in various combinations. In addition to the "Too Fat Polka" mentioned above, these included "Candy and Cake"; "Dance Me Loose". "I'm Looking Over a Four Leaf Clover"; "Slap 'Er Down Again, Paw"; "Slow Poke"; and "The Thing". In 1951 Godfrey also narrated a nostalgic movie documentary, Fifty Years Before Your Eyes, produced for Warner Brothers by silent-film anthologist Robert Youngson.

On a memorable evening in 1953, disc jockey Steve Allen was a last-minute replacement for Godfrey on Talent Scouts. When it came time to deliver the live commercial for Lipton tea and soups, Allen impulsively prepared the soup and the tea on camera, and poured both into a ukulele. Shaking the mixture well, he played a few damp notes while reciting the rest of the commercial, to the delight of the studio audience, the viewers, and Godfrey himself. Allen became a national celebrity and within the year he would become the first host of NBC's Tonight show.

Godfrey had been in pain since the 1931 car crash that damaged his hip. In 1953, he underwent pioneering hip replacement surgery in Boston using an early plastic artificial hip joint. The operation was successful and he returned to the show to the delight of his vast audience. CBS was so concerned about losing his audience that during his recovery, he broadcast live from his Beacon Hill estate near Leesburg, the signal carried by microwave towers built on the property.

In his own way, Godfrey was a social pioneer. One of the "Little Godfrey" acts were the Mariners, an integrated vocal quartet of white and black Coast Guard veterans. When the act appeared on his TV show, Southern CBS affiliates and racist Southern politicians complained of their participating in dance sequences with white women. Godfrey responded caustically, decrying the racism and refusing to remove them from the cast.

Godfrey's immense popularity and the trust placed in him by audiences was noticed by not just advertisers but also his friend U.S. President Dwight Eisenhower, who asked him to record a number of public service announcements to be played on American television in the case of nuclear war. It was thought that viewers would be reassured by Godfrey's grandfatherly tone and folksy manner. The existence of the PSA tapes was confirmed in 2004 by former CBS president Dr. Frank Stanton in an exchange with a writer with the Web site CONELRAD.

Aviation[link]

Godfrey (left) with NACA pilot George Cooper and Ames Director Smith DeFrance

Godfrey learned to fly in the 1930s while doing radio in the Washington, D.C., area, starting out with gliders, then learning to fly airplanes. He was badly injured on his way to a flying lesson one afternoon in 1931 when a truck, coming the other way, lost its left front wheel and hit him head on. Godfrey spent months recuperating, and the injury would keep him from flying on active duty during WWII. He served as a reserve officer in the U.S. Navy in a public affairs role during the war.

Godfrey used his pervasive fame to advocate a strong anti-Communist stance and to pitch for enhanced strategic air power in the Cold War atmosphere. In addition to his advocacy for civil rights, he became a strong promoter of his middle-class fans vacationing in Hawaii and Miami Beach, Florida, formerly enclaves for the wealthy. He made a TV movie in 1953 taking the controls of an Eastern Airlines Lockheed Constellation airliner and flying to Miami, thus showing how safe airline travel had become. As a reserve officer, he used his public position to cajole the Navy into qualifying him as a Naval Aviator, and played that against the United States Air Force, who successfully recruited him into the Air Force Reserve. At one time during the 1950s, Godfrey had flown every active aircraft in the military inventory.

His continued unpaid shilling for Eastern Airlines earned him the undying gratitude of good friend Eddie Rickenbacker, the WWI flying ace who was the President of the airline. He was such a good friend of the airline that Rickenbacker took a retiring Douglas DC-3, fitted it out with an executive interior and DC-4 engines, and presented it to Godfrey, who then used it to commute to the studios in New York City from his huge Leesburg, Virginia, farm every Sunday night. Such a quid pro quo would nowadays bring charges of conflict of interest, but in the context of the early 1950s, nothing was said.

The new DC-3 was so powerful (and noisy) that the Town of Leesburg ended up moving its airport.

Incidents[link]

In January 1954, Godfrey buzzed the control tower of Teterboro Airport in his DC-3. His license was suspended for six months. Godfrey claimed the windy conditions that day required him to turn immediately after takeoff, but in fact he was peeved with the tower because they would not give him the runway he asked for.^{[citation needed]} He later recorded a satirical song about the incident, "Teterboro Tower," roughly to the tune of "Wabash Cannonball". A similar event occurred while he flew near Chicago in 1956, though no sanctions were imposed. These incidents, in the wake of the controversies that swirled around Godfrey after his firing of Julius LaRosa, only further underscored the differences between his private and public persona.

Godfrey and the Leesburg airport[link]

The original Leesburg airport, which Godfrey owned and referred to affectionately on his show as "The Old Cow Pasture," was less than a mile from the center of town, and local residents had come to expect rattling windows and crashing dishes every Sunday evening and Friday afternoon.

In 1960, Godfrey proposed building a new airport by selling the old field, and donating a portion of the sale to a local group. Since Godfrey funded the majority of the airport, it is now known as Leesburg Executive Airport at Godfrey Field. He also was known for flying a Navion, a smaller single-engined airplane, as well as a Lockheed Jetstar, and in later years a Beech Baron and a Beech Duke, registration number N1M. In 1964, he became one of the founding members of the board of directors of Executive Jet Aviation Corporation.

Behind the scenes[link]

Behind Godfrey's on-air warmth was a volatile and controlling personality. He insisted that his "Little Godfreys" attend dance and singing classes, believing all should be versatile performers regardless of whether they possessed the aptitude for those disciplines. In meetings with the cast and his staff, he could be abusive and intimidating. CBS historian Robert Metz, in CBS: Reflections in a Bloodshot Eye, quoted Godfrey as having once told cast and staffers, "Remember that many of you are here over the bodies I have personally slain. I have done it before and I can do it again." In spite of his ability to bring in profits, CBS executives who respected Godfrey professionally were not fond of him personally, since he often baited them on and off the air.

Godfrey's attitude was controlling prior to his hip surgery, but upon his return, he added more air time to his morning shows and became critical of a number of aspects of the broadcasts. One night, he substituted a shortened, hastily-arranged version of his Wednesday night variety show in place of the scheduled "Talent Scouts" presentation, feeling that none of the talent was up to standards. He also began casting a critical eye on others in the cast, particularly LaRosa, whose popularity continued to grow.

The LaRosa incident[link]

Like many men of his generation, Julius LaRosa thought dance lessons to be somewhat effeminate—and chafed when Godfrey ordered them for his entire performing crew. Metz suggested that Godfrey instituted the practice because his own physical limitations made him sensitive to the need for coordination on camera. "Godfrey," Metz wrote, "was concerned about his cast in his paternalistic way."

Godfrey and LaRosa had a dispute when LaRosa missed a dance lesson due to a family emergency. He claimed he'd advised Godfrey, but was nonetheless barred from the show for a day in retaliation, via a notice placed on a cast bulletin board. At that point, LaRosa retained topnotch manager Tommy Rockwell to renegotiate his contract with Godfrey or, failing that, to receive an outright release. However, such talks had yet to occur.

Julius LaRosa

LaRosa was also signed to Cadence Records, owned by Godfrey's musical director Archie Bleyer, who produced "Eh, Cumpari!", the best-selling hit of LaRosa's musical career. LaRosa admitted the record's success had made him a little cocky. But after Godfrey discovered that LaRosa hired a manager in the wake of the dance lesson reprimand, Godfrey immediately consulted with CBS President Dr. Frank Stanton, who noted that Godfrey had hired LaRosa on-air (after his initial appearance on Talent Scouts) and suggested firing him the same way. Whether Stanton intended this to occur after Godfrey spoke with LaRosa and his managers about the singer's future on the show, or whether Stanton suggested Godfrey actually fire LaRosa on air with no warning, remains lost to history.

On October 19, 1953, near the end of his morning radio show (deliberately waiting until after the TV portion had ended), after lavishing praise on LaRosa in introducing the singer's performance of "Manhattan," Godfrey thanked him and then announced that this was LaRosa's "swan song" with the show, adding, "He goes now, out on his own — as his own star — soon to be seen on his own programs, and I know you'll wish him godspeed as much as I do". Godfrey then signed off for the day saying, "This is the CBS Radio Network". LaRosa, who had to be told what the phrase "swan song" meant, was dumbfounded, since he had not been informed beforehand of his departure and contract renegotiations had yet to happen. Stanton later admitted the idea may have been "a mistake." In perhaps a further illumination of the ego that Godfrey had formerly kept hidden, radio historian Gerald Nachman, in Raised on Radio, claims that what really miffed Godfrey about his now-former protege was that LaRosa's fan mail had come to outnumber Godfrey's.^[6] It is likely that a combination of these factors led to Godfrey's decision to discharge LaRosa. It is not likely Godfrey expected the public outcry that ensued, a result of the incident running directly counter to Godfrey's avuncular image.

In any event, the LaRosa incident opened an era of controversy that swirled around Godfrey and, little by little, dismantled his just-folks image. LaRosa was beloved enough by Godfrey's fans that they saved their harshest criticism for Godfrey himself. After a press conference was held by LaRosa and his agent, Godfrey further complicated the matter by hosting a press conference of his own where he responded that LaRosa had lost his "humility." The charge, given Godfrey's sudden baring of his own ego beneath the facade of warmth, brought more mockery from the public and press.^[6] Almost instantly, Godfrey and the phrase "no humility" became the butt of many comedians' jokes. Later, he claimed he had, with the firing, essentially given LaRosa a release from his contract that the singer requested. Godfrey, however, provided no evidence to support that contention.

The firings continue[link]

Godfrey would fire others among his regulars, including bandleader Archie Bleyer, within days of LaRosa's public "execution." Bleyer had formed his own label, Cadence Records, which recorded LaRosa. Bleyer married one of The Chordettes, and that group also broke away from Godfrey; Godfrey replaced them with The McGuire Sisters. Godfrey was also angered that Bleyer had produced a spoken-word record by Godfrey's Chicago counterpart Don McNeill. McNeill hosted The Breakfast Club, which had been Godfrey's direct competition on the NBC Blue Network (later ABC) since Godfrey's days at WJSV. Despite the McNeill show's far more modest following, Godfrey was unduly offended, even paranoid, at what he felt was disloyalty on Bleyer's part. Bleyer simply shrugged off the dismissal and focused on developing Cadence, which went on to even greater fame in later years with classic hit records by the Everly Brothers and Andy Williams.

Apparently, Godfrey intended to teach his regulars a lesson by dismissing them from his show and curtailing their network-television exposure. The plan backfired somewhat when they continued to perform for his substitute host, Robert Q. Lewis, who by now had his own midday show on CBS.

Occasionally, a crotchety Godfrey snapped at cast members on the air. A significant number of other "Little Godfreys," including the Mariners and Haleloke, were dismissed from 1953 to 1959 without explanation. Other performers, most notably Pat Boone and Patsy Cline (briefly), stepped in as "Little Godfreys."

Godfrey's problems with the media and public feuds with newspaper columnists such as Jack O'Brian and newspaperman turned CBS variety show host Ed Sullivan were duly documented by the media, which began running critical exposé articles linking him to several female "Little Godfreys." Godfrey's anger at Sullivan stemmed from the variety show impresario's featuring of fired "Little Godfreys" on his Sunday night show, including LaRosa.

Exploitation in popular culture[link]

As the media turned on Godfrey, two films, The Great Man (1956) starring José Ferrer, who also directed and produced, and Elia Kazan's classic A Face in the Crowd (1957) starring Andy Griffith and Patricia Neal, were inspired in part by Godfrey's increasingly controversial career:

• The Great Man, adapted from a novel by TV writer Al Morgan, centered on a tribute broadcast for Herb Fuller, a Godfrey-like figure killed in a car crash whose genial public demeanor concealed a dissolute phony.
• A Face in the Crowd creator Budd Schulberg maintained his story was actually inspired by contrasts between the public image and private personality of Will Rogers, Sr.. Also, the film's protagonist, Lonesome Rhodes, with his combination of country singing and country storytelling, superficially resembled popular TV host Tennessee Ernie Ford. Nonetheless, prominent elements of the film, including the scenes when Rhodes (played by Andy Griffith) spoofed commercials on a TV show he was hosting, were clearly Godfrey-inspired. The research by Kazan and Schulberg included attending an advertising agency meeting about Lipton Tea.

Godfrey was a frequent target for parody:

• As early as 1949, comedians Bob and Ray presented an obvious parody in Arthur Sturdley (voiced by Bob Elliott) who, in plummy, folksy tones, constantly ragged his announcer Tony (Ray Goulding imitating Godfrey's announcer Tony Marvin, incessantly answering every question with "That's right, Arthur!").
• Satirist Stan Freberg picked up on this inadvertent catchphrase and recorded a barbed spoof of Godfrey's show. "That's Right, Arthur" depicted the star as a rambling, self-absorbed motormouth and his longtime announcer (Tony Marvin, portrayed by voice actor Daws Butler) as a yes-man, responding "That's right, Arthur" to every vapid Godfrey pronouncement. Fearing legal problems, Freberg's label, Capitol Records, would not release it, to Freberg's frustration. The recording finally appeared on a 1990s Freberg career retrospective CD box set.
• Following the Julius LaRosa episode, singer-songwriter Ruth Wallis, renowned for her double-entendre songs, recorded "Dear Mr. Godfrey," a country tune that implored him to "hire me and fire me and make a star of me."

Godfrey appeared on every major magazine cover including Life, Look, Time, and over a dozen TV Guide covers. He was also the first man to ever make the cover of Cosmopolitan magazine. Despite his faux pas, Godfrey still commanded a strong presence and a loyal fan base. Talent Scouts lasted until 1958.

In later years, WCCO afternoon-drive host Steve Cannon would pay homage to the "Little Godfreys" with three characters he called "The Little Cannons", as in "Ma Linger" (described as "the poor man's Brooke Shields"), "Backlash LaRue" (a play on 1950s B-Western star Lash LaRue) and "Morgan Mundane", billed as "the World's Greatest Prognosticator" and called in to offer sports predictions.

"The Walking Song" by The Turtles features a parody of Godfrey's "Ha-why-ya, ha-why-ya, ha-why-ya" at the end of the song.

Allegations of anti-Semitism[link]

Accusations of anti-Semitism shadowed Godfrey during the height of his career and persist even today. Eddie Fisher, in his autobiography, Been There, Done That, discusses the rumor:

One of the best-known anti-Semites in show business was Arthur Godfrey, the host of radio's most important amateur talent contest. Godfrey owned the Kenilworth Hotel in [Miami] Florida, which supposedly had a sign in front that read NO DOGS OR JEWS ALLOWED. But when I got the opportunity to appear on Talent Scouts, I leaped at it. I didn't care that Godfrey wouldn't let me in his hotel as long as he let me sing on his radio show.

Arthur J. Singer, author of Arthur Godfrey: The Adventures of an American Broadcaster (2000), rejects this accusation, citing Godfrey's good personal relations with a number of Jews in the entertainment industry, including his longtime announcer Tony Marvin. As for Godfrey's association with the Kenilworth, the hotel did establish a "No Jews" policy in the 1920s, but abandoned it when Godfrey acquired a stake in the hotel in the early 1950s.

Dick Cavett, in an opinion piece for the New York Times (July 16, 2010), calls the accusations of anti-Semitism "...purest nonsense".^[7]

Later in life[link]

In 1959, Godfrey began suffering chest pains. Closer examination by physicians revealed a mass in his chest that could possibly have been lung cancer. Later that same year, Godfrey ended Arthur Godfrey Time and The Arthur Godfrey Show (as the prime-time series was known after the fall of 1956) after revealing his illness.

Surgeons discovered cancer in one lung that spread to his aorta. One lung was removed. Yet, despite the disease's discouragingly high mortality in that era, it became clear after radiation treatments that Godfrey had beaten the substantial odds against him. He returned to the air on a prime-time special and resumed the daily morning show on radio, reverting to a format featuring guest stars such as ragtime pianist Max Morath and Irish vocalist Carmel Quinn, maintaining a live combo of first-rate Manhattan musicians (under the direction of Sy Mann) as he'd had since the beginning. The show was the last daily longform entertainment program on American network radio when Godfrey and CBS agreed to end it in April 1972. Godfrey by then was a colonel in the US Air Force Reserve and still an active pilot.

He appeared in the movies 4 for Texas (1963), The Glass Bottom Boat (1966), and Where Angels Go, Trouble Follows (1968). He briefly co-hosted Candid Camera with creator Allen Funt, but that relationship, like so many others, ended acrimoniously; Godfrey hosted at least one broadcast without Funt. Godfrey also made various guest appearances, and he and Lucille Ball co-hosted the CBS special 50 Years of Television (1978). He also made a cameo appearance in the 1979 B-movie Angel's Revenge.

Post-retirement[link]

In retirement, Godfrey wanted to find ways back onto a regular TV schedule. He appeared in a 1920s-pop-style performance on the rock band Moby Grape's second album. Godfrey's political outlook was complex, and to some, contradictory—his lifelong admiration for Franklin Roosevelt combined with a powerful libertarian streak in his views. But during his later years he became a powerful voice for the environmentalist movement who identified with the youth culture that irreverently opposed the "establishment," as he felt he had done during his peak years. He renounced a lucrative endorsement deal with Colgate-Palmolive when it became clear to him that it clashed with his environmental principles. He had made commercials for Colgate toothpaste and the detergent Axion, only to repudiate the latter product when he found out that Axion contained phosphates, implicated in water pollution.

While Godfrey was a great fan of technology, including aviation and aerospace developments, he also found time for pursuits of an earlier era. He was a dedicated horseman and master at dressage and made charity appearances at horse shows.

He also found in later years that his enthusiasm for high tech had its limits, when he concluded that some technological developments posed the potential to threaten the environment. During one appearance on The Dick Cavett Show, Godfrey commented that the United States needed the supersonic transport "about as much as we need another bag of those clunkers from the moon." The concern that the SST contributed to noise pollution, an issue Godfrey was instrumental in raising in the United States, is considered to have effectively ended SST interest in the U.S., leaving it to Britain and France.^{[citation needed]} (Cavett claims that Godfrey's statement also earned tax audits from the Richard Nixon-era Internal Revenue Service for the show's entire production staff.)

Despite an intense desire to remain in the public eye, Godfrey's presence ebbed considerably over the next ten years, notwithstanding an HBO special and an appearance on a PBS salute to the 1950s. A 1981 attempt to reconcile him with LaRosa for a Godfrey show reunion record album, bringing together Godfrey and a number of the "Little Godfreys," collapsed. At an initially amicable meeting, Godfrey reasserted that LaRosa wanted out of his contract and asked why he had not explained that instead of insisting he was fired without warning. When LaRosa began reminding him of the dance lesson controversy, Godfrey, then in his late seventies, exploded and the meeting ended in shambles.

The Arthur Godfrey Collection[link]

Toward the end of his life, Godfrey became a major supporter of public broadcasting, and left his large personal archive of papers and programs to public station WNET/Thirteen in New York. Godfrey biographer Art Singer helped to arrange a permanent home for the Godfrey material at the Broadcasting Archives at the University of Maryland in early 1998. The collection contains hundreds of kinescopes of Godfrey television programs, more than 4,000 audiotapes and wire recordings of his various radio shows, as well as videotapes and transcription discs. The collection also contains Godfrey’s voluminous personal papers and business records, which cover his spectacular rise and precipitous fall in the industry over a period of more than 50 years.^[8]

Death[link]

Emphysema, resulting from the radiation treatments for Godfrey's cancer, became a problem in the early 1980s. He died of the condition in New York City on March 16, 1983.^[2][9] Godfrey was buried at Union Cemetery in Leesburg, Virginia, not far from his farm in Waterford, Virginia.

Personal life[link]

Godfrey was married twice. He had a child with his first wife Catherine. He then was married for many years to the former Mary Bourke from 1938 until their divorce a year before his death in 1983. They had three children.

He was the grandfather to The Real Housewives of Washington, D.C. cast member Mary Schmidt Amons.

Awards[link]

• NBAA Meritorious Service to Aviation Award (1950)
• National Association of Broadcasters Hall of Fame (radio)
• National Aviation Hall of Fame (1987)
• Radio Hall of Fame (1988)
• Peabody Award (1971)
• Hollywood Walk of Fame (at 1551 Vine St.)
• In 2002 Godfrey was one of only three people named on both of industry publication Talkers Magazine's 25 greatest radio, and 25 greatest television, talk show hosts of all time lists.^[10]

References[link]

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (January 2008)

External links[link]

Biography portal

• Arthur Godfrey at the Internet Movie Database
• Arthur Godfrey at the Internet Broadway Database
• Museum of Broadcast Communication: Arthur Godfrey
• Kinescope of an episode of 'Arthur Godfrey Time' at the Internet Archive
• "Arthur Godfrey". Find a Grave. http://www.findagrave.com/cgi-bin/fg.cgi?page=gr&GRid=6813947. Retrieved August 10, 2010. 

A medal in honor of Fra Mauro, "an incomparable cosmographer", produced soon after his death, probably by the Doge Giovanni Boldù

Fra (from the Latin: frater, or Brother) Mauro, O.S.B. Cam., (+1460) was a 15th-century Camaldolese monk who lived in the Republic of Venice. He was a monk of the Monastery of St. Michael, located on the island of Murano in the Venetian Lagoon. It was there that he maintained a cartography workshop.

In his youth, Mauro had traveled extensively as a merchant and a soldier. He was familiar with the Middle East. He entered monastic life at a late stage in life. In the monastery, he became a mapmaker. Although he was no longer free to travel, due to his religious status, he would frequently consult with merchants of the city upon their return from overseas voyages. By 1450 he composed a great mappamundi (world map) of the Old World with surprising accuracy, including extensive written comments reflecting the geographic knowledge of his time. The map is known today as the "Fra Mauro map". A critical edition of the map was edited by Piero Falchetta in 2006.

The 1459 map[link]

The 1450 ca. Fra Mauro map (inverted, South is normally at the top). The map depicts Asia, Africa and Europe.

Fra Mauro created this map under a commission by King Afonso V of Portugal. Andrea Bianco, a sailor-cartographer, is recorded as having collaborated with Fra Mauro in creating the map, as payments made to him between 1448 and 1459 testify. The map was completed on 24 April 1459, and sent to Portugal, but didn't survive. Along with the map was a letter from the Doge of Venice. It was intended for Prince Henry the Navigator, Afonso V's uncle. It encouraged the prince to continue funding exploratory journeys. Fra Mauro died the following year, while he was making a copy of the map for the Signoria of Venice. The copy was completed by Andrea Bianco. A commemorative medal of the period struck in honor of his cartographic work describes Fra Mauro as "chosmographus incomparabilis".

The map of the Venetian Monk Fra Mauro, closely resembles that of the famous cartographer and geographer Al-Idrisi of Palermo.

Far East[link]

The Fra Mauro world map shows influences from Chinese geography, which can be traced to the information supplied by fellow-Venetian Niccolò Da Conti.^[1] These influences seem to include mistakes, such as a huge river from the center of Africa flowing into the Red Sea.

Other works[link]

Two copies of maps by Fra Mauro are known to survive. One is a portolan chart in the Vatican Library, (Codice Borgiano V) published by Roberto Almagià in 1944.^[2] The other was recognized by Antonio Ratti as a copy signed by Giorgio Callapoda at Candia and dated 1541, of a lost chart by Fra Mauro, sold at auction in Milan in 1984^[3] and now in a private collection, probably in France.^[4]

Tributes[link]

The crater Fra Mauro and associated Fra Mauro formation of the Moon are named after him. The Apollo 13 lunar mission was intended to explore the Fra Mauro formation, but – due to the explosion aboard the spacecraft – Apollo 13's crew had to return to Earth without landing on the Moon. The formation was instead explored by astronauts Alan Shepard and Edgar Mitchell of the Apollo 14 mission in February 1971.

Notes[link]

• Novel A Mapmaker's Dream. The meditations of Fra Mauro, cartographer to the Court of Venice. by James Cowan. Shambala publications USA.

The Edge
Background information
Birth name	David Howell Evans
Born	(1961-08-08) 8 August 1961 (age 50) Barking, Essex, England, United Kingdom
Origin	County Dublin, Ireland
Genres	Rock, post-punk, alternative rock
Occupations	Musician, songwriter, activist
Instruments	Guitar, vocals, keyboards, piano, bass guitar
Years active	1976–present
Labels	Island, Mercury
Associated acts	U2, Passengers
Website	www.u2.com
Notable instruments
Gibson Explorer Fender Stratocaster Gibson Les Paul Fender Telecaster Gretsch Country Gentleman Gretsch White Falcon Rickenbacker 330/12

David Howell Evans (born 8 August 1961), more widely known by his stage name The Edge (or just Edge),^[1] is a musician best known as the guitarist, backing vocalist, and keyboardist of the Irish rock band U2. A member of the group since its inception, he has recorded 12 studio albums with the band and has released one solo record. As a guitarist, The Edge has crafted a minimalistic and textural style of playing. His use of a rhythmic delay effect yields a distinctive ambient, chiming sound that has become a signature of U2's music.

The Edge was born in England to a Welsh family, but was raised in Ireland after moving there as an infant. In 1976, at Mount Temple Comprehensive School, he formed U2 with his fellow students and his older brother Dik. Inspired by the ethos of punk rock and its basic arrangements, the group began to write its own material. They eventually became one of the most popular acts in popular music, with successful albums such as 1987's The Joshua Tree and 1991's Achtung Baby. Over the years, The Edge has experimented with various guitar effects and introduced influences from several genres of music into his own style, including American roots music, industrial music, and alternative rock. With U2, The Edge has also played keyboards, co-produced their 1993 record Zooropa, and occasionally contributed lyrics. The Edge met his second and current wife, Morleigh Steinberg, through her collaborations with the band.

As a member of U2 and as an individual, The Edge has campaigned for human rights and philanthropic causes. He co-founded Music Rising, a charity to support musicians affected by Hurricane Katrina. He has collaborated with U2 bandmate Bono on several projects, including songs for Roy Orbison and Tina Turner, and the soundtracks to the musical Spider-Man: Turn Off the Dark and the Royal Shakespeare Company's London stage adaptation of A Clockwork Orange. In 2011, Rolling Stone magazine placed him at number 38 on its list of "The 100 Greatest Guitarists of All Time".

Personal life[link]

The Edge at a U2 concert in Anaheim (2005)

David Howell Evans was born at the Barking Maternity Hospital,^[2] Essex, England to Welsh parents Garvin and Gwenda Evans.^[1] When he was one, his family moved to County Dublin, Ireland where he attended St Andrew's National School. He received piano and guitar lessons and often performed with his brother Dik Evans before they both answered an advertisement posted by Larry Mullen, Jr. at their school, Mount Temple Comprehensive School, seeking musicians to form a band.^[3] The band accepted both of them. This band went through several incarnations before emerging as U2 in March 1978 (Dik Evans left the band just before the name change).^[3] U2 began performing in various venues in Ireland and eventually began developing a following. Their debut album, Boy, was released in 1980.

In 1981, leading up to the October tour, Evans came very close to leaving U2 for religious reasons, but he decided to stay.^[3] During this period, he became involved with a group called Shalom Tigers, in which bandmates Bono and Larry Mullen Jr. were also involved.^[4] Shortly after deciding to remain with the band, he wrote a piece of music that later became "Sunday Bloody Sunday".^[3] The Edge married his high school girlfriend Aislinn O'Sullivan on 12 July 1983.^[5] The couple had three daughters together: Hollie in 1984, Arran in 1985 and Blue Angel in 1989.^[4] The couple separated in 1990, but were unable to get officially divorced because of Irish laws regarding marriage annulment; divorce was legalised in 1995 and the couple were legally divorced in 1996.^[4]

In 1993, The Edge began dating Morleigh Steinberg, a professional dancer and choreographer employed by the band as a belly dancer during the Zoo TV Tour. They had a daughter, Sian (born 1997), and a son, Levi (born 25 October 1999),^[4] before marrying on 22 June 2002.^[4] He appeared in the 2009 music documentary film It Might Get Loud.^[6] The Edge has been criticized for his efforts to build five luxury mansions on a 156 acre plot of land in Malibu, California.^[7] The California Coastal Commission voted 8-4 against the plans, with the project described by the commission's executive director, Peter Douglas, as "In 38 years...one of the three worst projects that I've seen in terms of environmental devastation...It's a contradiction in terms – you can't be serious about being an environmentalist and pick this location."^[7] The Santa Monica Mountains Conservancy agreed to remain neutral on the issue following a $1 million donation from The Edge and a commitment from The Edge to designate 100 acres of the land as open space for public footpaths.^[7]

Music style[link]

Guitar playing[link]

As a guitar player, The Edge has a sound typified by a low-key playing style, a chiming, shimmering sound (thanks in part to the sound of VOX AC-30s) that he achieves with extensive use of delay effects and reverb. The feedback delay is often set to a dotted eighth note (3/16 of a measure), and the feedback gain is adjusted until a note played repeats two or three times.^{[citation needed]}

On 1987's The Joshua Tree, The Edge often contributes just a few simple lead lines given depth and richness by an ever-present delay. For example, the introduction to "Where the Streets Have No Name" is simply a repeated six-note arpeggio, broadened by a modulated delay effect. The Edge has said that he views musical notes as "expensive", in that he prefers to play as few notes as possible. He said in 1982 of his style,

"I like a nice ringing sound on guitar, and most of my chords I find two strings and make them ring the same note, so it's almost like a 12-string sound. So for E I might play a B, E, E and B and make it ring. It works very well with the Gibson Explorer. It's funny because the bass end of the Explorer was so awful that I used to stay away from the low strings, and a lot of the chords I played were very trebly, on the first four, or even three strings. I discovered that through using this one area of the fretboard I was developing a very stylized way of doing something that someone else would play in a normal way."^[9]

Many different influences have shaped The Edge's guitar technique.^{[citation needed]} His first guitar was an old acoustic guitar that his mother bought him at a local flea market for only a few pounds; he was nine at the time. He and his brother Dik Evans both experimented with this instrument.^[9] He said in 1982 of this early experimentation, "I suppose the first link in the chain was a visit to the local jumble sale where I purchased a guitar for a pound. That was my first instrument. It was an acoustic guitar and me and my elder brother Dik both played it, plonking away, all very rudimentary stuff, open chords and all that."^[9] The Edge has stated that many of his guitar parts are based around guitar effects. This is especially true from the Achtung Baby era onwards, although much of the band's 1980s material made heavy use of echos.

Vocals[link]

The Edge in June 2005

The Edge also supplies the backing vocals for U2. U2's 1983 live album and video release, Under a Blood Red Sky and Live at Red Rocks: Under a Blood Red Sky are good reference points for his singing (as are the live DVDs from the Elevation Tour, U2 Go Home: Live from Slane Castle and Elevation 2001: Live from Boston). For example, he sings the chorus to "Sunday Bloody Sunday" (Bono harmonizes on the final 'Sunday'). U2 used this tradeoff technique later in "Bullet the Blue Sky" as well. His backing vocals are sometimes in the form of a repeated cry; examples of songs that use this approach include "Beautiful Day", "New Year's Day" and "Stay (Faraway, So Close!)". Another technique he uses in his backing vocals is the falsetto, in songs such as "Stuck in a Moment You Can't Get Out Of", "Sometimes You Can't Make It on Your Own", "A Man and a Woman", "The Wanderer", live versions of "The Fly", and "Window in the Skies".

The Edge sings the lead vocal on "Van Diemen's Land" and "Numb", the first half of the song "Seconds", dual vocals with Bono in "Discotheque", and the bridge in the song "Miracle Drug".^[4] He also sings the occasional lead vocal in live renditions of other songs (such as "Sunday Bloody Sunday" during the PopMart Tour and "Party Girl" during the Rotterdam Zoo TV show when it was Bono's birthday).^[10] He also plays a solo acoustic version of the song "Love is Blindness" that is featured in the documentary film From the Sky Down.

Other instruments[link]

He has played piano and keyboards on many of the band's songs, including "I Fall Down", "October", "So Cruel", "New Year's Day", "Running to Stand Still", "Miss Sarajevo", "The Hands that Built America", and "Original of the Species" and others. He plays the organ on "Please". In live versions of "New Year's Day", "The Unforgettable Fire", "Your Blue Room", and "Moment of Surrender", he plays both the piano and guitar parts alternately. In most live versions of "Original of the Species," piano is the only instrument played during the song. Although The Edge is the band's lead guitarist, he occasionally plays bass guitar, including the live performances of the song "40" where The Edge and bassist Adam Clayton switch instruments.

Solo recordings[link]

In addition to his regular role within U2, The Edge has also recorded with such artists as Johnny Cash, B. B. King, Tina Turner, Ronnie Wood, Jay-Z, and Rihanna. The Edge connected with Brian Eno and Lanois collaborator Michael Brook (the creator of the infinite guitar, which he regularly uses), working with him on the score to the film Captive (1986). From this soundtrack the song "Heroine", the vocal of which was sung by a young Sinéad O'Connor was released as a single.

He also created the theme song for season one and two of The Batman. He and fellow U2 member, Bono, wrote the lyrics to the theme of the 1995 James Bond film GoldenEye. The Edge, along with bandmate Bono, recently composed a musical adaptation of Spider-Man. On May 25, 2011, a single titled Rise Above 1: Reeve Carney Featuring Bono and The Edge was released digitally.^[11] The music video was released on July 28, 2011.^[12]

Musical equipment[link]

Edge's 1964 Vox AC30 on stage in Foxborough for the U2 360° Tour.

The Edge plays electric guitar, acoustic guitar, keyboards, piano, bass guitar (on "40" and "Race Against Time") and lap steel guitar. Compared to many lead guitarists, The Edge is known for using many more guitars during a show. According to his guitar tech Dallas Schoo, a typical lead guitarist uses four or five different guitars in one night, whereas The Edge takes 45 on the road, and uses 17 to 19 in one 2.5-hour concert. He is estimated to have more than 200 guitars in the studio.^{[citation needed]}

Philanthropy[link]

In 2005, The Edge along with Bob Ezrin and Henry Juszkiewicz co-founded Music Rising, a charity that helped provide replacement instruments for those that were lost in Hurricane Katrina. The instruments were originally only replaced for professional musicians but they soon realized the community churches and schools needed instruments as well. The charity's slogan is "Rebuilding the Gulf Region note by note" and has so far helped over a hundred musicians who were affected by Hurricane Katrina. The Edge also serves on the board of the Angiogenesis Foundation, a 501(c)(3) nonprofit organization dedicated to improving global health by advancing angiogenesis-based medicine, diets, and lifestyle.^[13]

See also[link]

• Timeline of U2
• List of people on stamps of Ireland

References[link]

Footnotes

Bibliography

External links[link]

This article's use of external links may not follow Wikipedia's policies or guidelines. Please improve this article by removing excessive or inappropriate external links, and converting useful links where appropriate into footnote references. (October 2011)

Wikimedia Commons has media related to: The Edge

Wikiquote has a collection of quotations related to: The Edge

• U2.com, official U2 site
• Music Rising
• The Edge at the Internet Movie Database
• The Edge – Album Credits
• A Study of The Edge's Guitar Delay
• The Edge: 'It's all about the vision'
• Food Bank For New York City public service announcement
• Comment on the mathematical analysis of The Edge's guitar sound