BIGFlix is the largest video on demand and the largest online movie rental service in India. BIGFlix is a part of Reliance BIG Entertainment (a Reliance ADAG Venture). In November 2011, BigFlix shut down its DVD rental division and will only offer streaming movies. The decision was taken abruptly and resulted in widespread customer dissatisfaction.^{[citation needed]} The only way to contact anyone is through email. BigFlix offered existing customers a refund of membership fees. They also offered existing customers a set of 25 DVDs if they don't seek a refund.

As of 2011 BIGFlix offered over 15,000 movie titles to choose from, both Indian and international. Subscribers could opt to receive one, two or three discs at a time under a monthly, quarterly, half yearly and annual subscription. Subscribers could rent movies from a BIGFlix store or queue them up online for free home-delivery. Discs could be returned at any BIGFlix store or via pick-up requests, through SMS, email or telephone.

Movies can be streamed by users worldwide. Payment can be made though credit card, ITZCash or by cash.