Herb Alpert
Alpert in 1966.
Background information
Birth name	Herbert Alpert
Also known as	Herb Alpert, Dore Alpert
Born	(1935-03-31) March 31, 1935 (age 77)
Origin	Los Angeles, California, US
Genres	Jazz, Latin, funk, pop, R&B
Occupations	Trumpeter, composer, arranger, songwriter, singer, record producer, record executive, painter, sculptor
Instruments	Trumpet, piano, vocals
Years active	1957— (concert touring presently with wife Lani Hall)
Labels	A&M
Associated acts	The Tijuana Brass, Baja Marimba Band
Website	www.herbalpert.com

Herbert "Herb" Alpert (born March 31, 1935) is an American musician most associated with the group variously known as Herb Alpert & the Tijuana Brass, Herb Alpert's Tijuana Brass, or TJB. He is also a recording industry executive — he is the "A" of A&M Records (a recording label he and business partner Jerry Moss founded and eventually sold to Polygram). The multi-talented Alpert has also created abstract expressionist paintings and sculpture over two decades, which are on occasion publicly exhibited; and he and his wife are substantial US philanthropists through the operation of the Herb Alpert Foundation.

Alpert's musical accomplishments include five number one hits, 28 albums on the Billboard charts, eight Grammy Awards, fourteen Platinum albums and fifteen Gold albums.^[1] As of 1996, Alpert had sold 72 million albums worldwide.^[2][3][4] Alpert is the only recording artist to hit #1 on the U.S. Billboard Hot 100 pop chart as both an instrumentalist ("Rise", 1979) and vocalist (" This Guy's in Love With You", 1968).

Early life and career[link]

Alpert was born in Los Angeles, California,^[5] into a Jewish family of Russian and Romanian origins.^[4][6] His father Louis was from Radomyshl (present-day Ukraine) and although a tailor by trade, was also a talented mandolin player. His mother, Tillie, had her roots in Romania on her father's side; she herself taught violin at a young age. His older brother David was a talented young drummer.^[7] Alpert himself began trumpet lessons at the age of eight and played at dances as a teenager. Acquiring an early wire recorder in high school, he experimented on this crude equipment. After graduating from Fairfax High School in 1952, he joined the U.S. Army and frequently performed at military ceremonies. After his service in the Army, Alpert tried his hand at acting, but eventually settled on pursuing a career in music. While attending the University of Southern California in the 1950s, he was a member of the USC Trojan Marching Band for two years. In 1956, he appeared in the uncredited role "Drummer on Mt. Sinai" in the film "Ten Commandments".^[8] In 1962, he had an uncredited part in a scene in "Mr. Hobbs Takes a Vacation" where he played (and performed a solo) in a dance band.

In 1957, Alpert teamed up with Rob Weerts, another burgeoning lyricist, as a songwriter for Keen Records. A number of songs written or co-written by Alpert during the following two years became top twenty hits, including "Baby Talk" by Jan and Dean, "Wonderful World" by Sam Cooke, and "Alley-Oop" by The Hollywood Argyles and by Dante and The Evergreens.^[2] In 1960, Alpert began his recording career as a vocalist at RCA Records under the name of Dore Alpert.^[4]

"Tell It to the Birds" was recorded as the first release on the Alpert & Moss label Carnival Records. When Alpert and Moss found that there was prior usage of the Carnival name, their label became A&M Records.

The Tijuana Brass years[link]

Alpert set up a small recording studio in his garage and had been overdubbing a tune called "Twinkle Star", written by Sol Lake, who would eventually write many of the Brass's original tunes. During a visit to Tijuana, Mexico, Alpert happened to hear a mariachi band while attending a bullfight. Following the experience, Alpert recalled that he was inspired to find a way to express musically what he felt while watching the wild responses of the crowd, and hearing the brass musicians introducing each new event with rousing fanfare.^[9] Alpert adapted the trumpet style to the tune, mixed in crowd cheers and other noises for ambience, and renamed the song "The Lonely Bull".^[10] He personally funded the production of the record as a single, and it spread through radio DJs until it caught on and became a Top Ten hit in 1962. He followed up quickly with his debut album, The Lonely Bull by "Herb Alpert & the Tijuana Brass". Originally the Tijuana Brass was just Alpert overdubbing his own trumpet, slightly out of sync. The title cut reached #6 on the Billboard Pop Singles Chart. This was A&M's first album (the original number was 101), although it was recorded at Conway Records.

By the end of 1964, because of a growing demand for live appearances by the Tijuana Brass, Alpert auditioned and hired a team of crack session men. No one in Alpert's band was actually Hispanic. Alpert used to tell his audiences that his group consisted of "Four lasagnas, two bagels, and an American cheese": John Pisano (electric guitar); Lou Pagani (piano); Nick Ceroli (drums); Pat Senatore (bass guitar); Tonni Kalash (trumpet); Herb Alpert (trumpet and vocal); and Bob Edmondson (trombone). The band debuted in 1965 and became one of the highest-paid acts then performing, having put together a complete revue that included choreographed moves and comic routines written by Bill ("Jose Jimenez") Dana.

The Tijuana Brass's success helped spawn other Latin acts, notably Julius Wechter (long-time friend of Alpert's and the marimba player for the Brass) and the Baja Marimba Band, and the profits allowed A&M to begin building a repertoire of artists like Chris Montez and The Sandpipers. Wechter would contribute a number of the Brass' original songs, usually at least one per album, along with those of other Alpert friends, Sol Lake and Ervan "Bud" Coleman.

An album or two would be released each year throughout the 1960s. Alpert's band was featured in several TV specials, each one usually centered on visual interpretations of the songs from their latest album - essentially an early type of music videos later made famous by MTV. The first Herb Alpert and the Tijuana Brass special, sponsored by the Singer Sewing Machine Company, aired on April 24, 1967 on CBS.

Alpert's style achieved enormous popularity with the national exposure The Clark Gum Company gave to one of his recordings in 1964, a Sol Lake number titled "The Mexican Shuffle" (which was retitled "The Teaberry Shuffle" for the television advertisements). In 1965, Alpert released two albums, Whipped Cream (and Other Delights) and Going Places. Whipped Cream sold over 6 million copies in the United States. The album cover featured model Dolores Erickson wearing only what appeared to be whipped cream. In reality, Erickson was wearing a white blanket over which were scattered artfully-placed daubs of shaving cream—real whipped cream would have melted under the heat of the studio lights (although the cream on her head was real). In concerts, when about to play the song, Alpert would tell the audience, "Sorry, we can't play the cover for you." The art was parodied by several groups including one-time A&M band Soul Asylum and by comedian Pat Cooper for his album Spaghetti Sauce and Other Delights. The singles included the title cut, "Lollipops and Roses", and "A Taste of Honey." The latter won a Grammy Award for Record of the Year. Going Places produced four more singles: "Tijuana Taxi", "Spanish Flea", "Third Man Theme", and "Zorba the Greek". "Tijuana Taxi" and "Spanish Flea" would be used in the 1966 Academy Award-winning animated short A Herb Alpert and the Tijuana Brass Double Feature.

The Brass covered the Bert Kaempfert tune "Happy Trumpeter" retitling it "Magic Trumpet". Alpert's rendition contained a bar that coincided with a Schlitz beer tune, "When you're out of Schlitz, you're out of beer". ("The Maltese Melody" was another Alpert cover of a Kaempfert original). Another commercial use was a tune called "El Garbanzo", which was featured in Sunoco ads ("They're movin', they're movin', people in the know, they're movin' to Sunoco").

In 1967, the Tijuana Brass performed the title cut to the first movie version of Casino Royale.

Many of the tracks from Whipped Cream and Going Places received a great deal of airplay; they are frequently used as incidental music in The Dating Game on the Game Show Network, notably the tracks Whipped Cream, Spanish Flea and Lollipops and Roses. Despite the popularity of his singles, Alpert's albums outsold and outperformed them on the charts.

Alpert and the Tijuana Brass won six Grammy Awards. Fifteen of their albums won gold discs, and fourteen won platinum discs. In 1966 over 13 million Alpert recordings were sold, outselling the Beatles. That same year, the Guinness Book of World Records recognized that Alpert set a new record by placing five albums simultaneously in the top 20 on the Billboard Pop Album Chart, an accomplishment that has never been repeated. In April of that year, four of those albums were in the Top 10 simultaneously.

Alpert's only number one single during this period (and the first #1 hit for his A&M label) was a solo effort:^[11] "This Guy's in Love with You" (written by Burt Bacharach and Hal David),^[10] featuring a rare vocal. Alpert sang this to his first wife in a 1968 CBS Television special titled Beat of the Brass. The sequence was filmed on the beach in Malibu. The song was not intended to be released, but after it was used in the television special, allegedly thousands of telephone calls to CBS asking about it convinced Alpert to release it as a single, two days after the show aired.^[12] Although Alpert's vocal skills and range were limited, the song's unchallenging technical demands suited him.^[13] The single debuted in May 1968, topped the national chart for four weeks and ranked among the year's biggest hits. Initially regarded by the critical cognoscenti and 'hip' music-lovers of the day as strictly an easy-listening chart hit, Alpert's unusually expressive recording of "This Guy's in Love with You" now enjoys appeal well beyond the so-called mainstream. In 1996 at London's Royal Festival Hall, Noel Gallagher (of British rock band Oasis) performed the song with Burt Bacharach. Former Beatle George Harrison has stated that this was one of his favorite recordings.^{[citation needed]}

Life after the Brass[link]

Alpert disbanded the Tijuana Brass in 1969, then released another album by the group in 1971. In 1973, with some of the original Tijuana Brass members and some new members, he formed a group called Herb Alpert and the T.J.B. This new version of the Brass released two albums in 1974 and 1975 and toured. Alpert reconvened a third version of the Brass in 1984 after being invited to perform for the Olympic Games athletes at the Los Angeles Summer Games. The invitation led to the Bullish album and tour.

In the 1970s, 1980s, and 1990s, Alpert enjoyed a successful solo career. He had his biggest instrumental hit, "Rise" (from the album of the same name), which went number one in October 1979 and won a Grammy Award, and was later sampled in the number one 1997 rap song "Hypnotize" by the late rapper Notorious B.I.G. Both "Rise" and "Hypnotize" were written by Alpert's nephew, Randy Badazz Alpert and his friend Andy Armer. "Rise" made Alpert the only artist ever to hit #1 on the Billboard pop singles charts with both a vocal piece and an instrumental piece. Another Randy Badazz / Andy Armer song, "Rotation", hit #30 on the Billboard Pop Singles Chart. The song "Route 101" off the Fandango album peaked at number 37 in Billboard in August 1982. In 1987, Alpert branched out successfully to the R&B world with the hit album Keep Your Eye On Me, teaming up with producers Jimmy Jam and Terry Lewis on "Diamonds" and "Making Love In the Rain" featuring vocals by Janet Jackson and Lisa Keith.

Alpert performed "The Star-Spangled Banner" prior to Super Bowl XXII in San Diego, California in January 1988. It was the last non-vocal rendition of the national anthem at the Super Bowl to date.

From 1962 through 1992 Alpert signed artists to A&M Records and produced records. He discovered the West Coast band We Five. Among the notable artists he worked with personally are Chris Montez, The Carpenters, Sérgio Mendes and Brasil '66, Bill Medley, Lani Hall (Alpert's second and current wife), Liza Minnelli and Janet Jackson (featured vocalist on his 1987 hit single "Diamonds"). These working relationships allowed Alpert to place singles in the Top 10 in three different decades (1960s, 1970s, and 1980s).

Alpert and A&M Records partner Jerry Moss both agreed in 1987 to sell A&M to PolyGram Records for a reported $500 million. Both would continue to manage the label until 1993, when they left due to frustrations with PolyGram's constant pressure to force the label to fit into its corporate culture. Alpert and Moss then expanded their Almo Sounds music publishing company to produce records as well, primarily as a vehicle for Alpert's music. Almo Sounds imitates the former company culture embraced by Alpert and Moss when they first started A&M.

Awards and honors[link]

Alpert and Moss received a Grammy Trustees Award in 1997 for their lifetime achievements in the recording industry as executives and the Grammy Lifetime Achievement Award in 2007.

For his contribution to the recording industry, Alpert has a star on the Hollywood Walk of Fame at 6929 Hollywood Blvd. Moss also has a star on the Walk of Fame. Alpert and Moss were also inducted into the Rock and Roll Hall of Fame on March 13, 2006 as non-performer lifetime achievers for their work at A&M.

Alpert was referenced in the second show of the third season of Get Smart where one of the code signals between Maxwell Smart and his contact was "Herb Alpert takes trumpet lessons from Guy Lombardo." Also, a fifth-season episode parodied the entire group as Max and 99 sought to unmask "Herb Talbot and His Tijuana Tin" as KAOS spies.

On 17 September 2010 the TV documentary “Legends: Herb Alpert – Tijuana Brass and Other Delights” premiered on BBC 4.^[14]

Alpert has worked as a Broadway theatre producer, with his production of Tony Kushner's Angels in America winning a Tony Award.

In the 1980s Alpert created The Herb Alpert Foundation and the Alpert Awards in the Arts with The California Institute of the Arts (CalArts).^[15] The Foundation supports youth and arts education as well as environmental issues and helps fund the PBS series Bill Moyers on Faith and Reason and later Moyers & Company. Alpert and his wife donated $30 million to University of California, Los Angeles in 2007 to form and endow the UCLA Herb Alpert School of Music as part of the restructured UCLA School of the Arts and Architecture. He gave $24 million, which included $15 million from April 2008, to CalArts for its music curricula, and provided funding for the culture jamming activists The Yes Men.^[16]

He is actively overseeing the reissue of his music library. In 2000, Alpert acquired the rights to his music from Universal Music (current owners of A&M Records) in a legal settlement and began remastering his albums for compact disc reissue. In 2005, Shout! Factory began distributing digitally remastered versions of Alpert's A&M output, including a new album, Lost Treasures, consisting of unreleased material from Alpert's Tijuana Brass years. In the spring of 2006, a remixed version of the Whipped Cream album, entitled Whipped Cream and Other Delights: Re-Whipped was released and climbed to #5 on the Billboard Contemporary Jazz chart. Alpert's 80's catalog, which includes his two most successful solo albums, 1982's Fandango and 1987's Keep Your Eye on Me, are still unavailable on CD. He continues to be a guest artist for artists including Gato Barbieri, Rita Coolidge, Jim Brickman, Brian Culbertson, and David Lanz. Apart from the reissues, the Christmas Album continues to be available every year during the holiday season. On Sérgio Mendes' 2008 album Encanto, Alpert performed trumpet solos backing lead vocals by his wife on the song "Dreamer". It marked the first time Alpert, Mendes and Hall had all performed together on the same song. Most recently, Alpert and his wife (Lani Hall) signed with Concord Records and released a new (live) album in the summer of 2009, Anything Goes, which was Alpert's first release of new material since 1999's Herb Alpert and Colors.^[17] A new studio album by Alpert and Hall, I Feel You, was released in February 2011. Both albums feature tight jazz renditions of pop classics along with a handful of original compositions.

While Alpert continues to play trumpet, he also devotes time to his second career as an abstract expressionist painter and sculptor with group and solo exhibitions around the United States and Europe. The sculpture exhibition “Herb Alpert: Black Totems”, on display at ACE Gallery, Beverly Hills, February through September 2010, brought major media attention to his visual work.^[18]

Personal life[link]

Since 1974, Alpert has been married to recording artist Lani Hall. They have one daughter, actress Aria Alpert.

He was previously married to Sharon Mae Lubin frtom 1956 to 1971, but they divorced. They had two children together: daughter Eden and son Dore.^[4]

Hit singles[link]

Discography[link]

(All albums are on A&M Records and are listed with the original catalog numbers, unless otherwise indicated)