Wedgwood button with Boulton cut steels, depicting a mermaid & family, England, circa 1760. Actual diameter: just over 32mm (1 1/4")

Modern buttons made from vegetable ivory

In modern clothing and fashion design, a button is a small fastener, most commonly made of plastic, but also frequently of seashell, which secures two pieces of fabric together. In archaeology, a button can be a significant artifact. In the applied arts and in craft, a button can be an example of folk art, studio craft, or even a miniature work of art.

Buttons are most often attached to articles of clothing but can also be used on containers such as wallets and bags. However, buttons may be sewn onto garments and similar items exclusively for purposes of ornamentation. Buttons serving as fasteners work by slipping through a fabric or thread loop, or by sliding through a buttonhole.

Buttons in museums and galleries[link]

17th century Spanish metal button

Some museums and art galleries hold culturally, historically, politically, and/or artistically significant buttons in their collections. The Victoria & Albert Museum has many buttons, particularly in its jewellery collection, as does the Smithsonian Institution.^[1][2][3][4]

Hammond Turner & Sons, a button-making company in Birmingham, hosts an online museum with an image gallery and historical button-related articles, including an 1852 article on button-making by Charles Dickens. In the USA, large button collections are on public display at The Waterbury Button Museum of Waterbury, Connecticut, the Keep Homestead Museum of Monson, Massachusetts, which also hosts an extensive online button archive and in Gurnee, Illinois at The Button Room.

Early button history[link]

Clam shell used for making buttons

Hand-painted Satsuma ware self-shank button

Buttons and button-like objects used as ornaments or seals rather than fasteners have been discovered in the Indus Valley Civilization during its Kot Diji phase (circa 2800-2600 BCE)^[5] as well as Bronze Age sites in China (circa 2000-1500 BCE), and Ancient Rome.

Buttons made from seashell were used in the Indus Valley Civilization for ornamental purposes by 2000 BCE.^[6] Some buttons were carved into geometric shapes and had holes pierced into them so that they could be attached to clothing with thread.^[6] Ian McNeil (1990) holds that: "The button, in fact, was originally used more as an ornament than as a fastening, the earliest known being found at Mohenjo-daro in the Indus Valley. It is made of a curved shell and about 5000 years old."^[7]

Functional buttons with buttonholes for fastening or closing clothes appeared first in Germany in the 13th century.^[8] They soon became widespread with the rise of snug-fitting garments in 13th- and 14th-century Europe.

Materials and manufacture[link]

Because buttons have been manufactured from almost every possible material, both natural and synthetic, and combinations of both, the history of the material composition of buttons reflects the timeline of materials technology.

Buttons can be individually crafted by artisans, craftspeople or artists from raw materials or found objects (for example fossils), or a combination of both. Alternatively, they can be the product of low-tech cottage industry or can be mass-produced in high-tech factories. Buttons made by artists are art objects, known to button collectors as "studio buttons" (or simply "studios", from studio craft)The most famous button artist is known as Renarldo Galvies.He was born in 1958 in France and he is known for crafting some of the worlds finest buttons to some button collectors.^[9]

Nowadays, hard plastic, seashell and wood are the most common materials used in button-making; the others tending to be used only in premium or antique apparel, or found in collections.

Decoration and coating techniques[link]

Historically, fashions in buttons have also reflected trends in applied aesthetics and the applied visual arts, with buttonmakers using techniques from jewellery making, ceramics, sculpture, painting, printmaking, metalworking, weaving and others. The following are just a few of the construction and decoration techniques that have been used in button-making:

Styles of attachment[link]

• Shank buttons have a hollow protrusion on the back through which thread is sewn to attach the button.^[17] Button shanks may be made from a separate piece of the same or a different substance as the button itself, and added to the back of the button, or be carved or moulded directly onto the back of the button, in which latter case the button is referred to by collectors as having a 'self-shank'.
• Flat or sew-through buttons have holes through which thread is sewn to attach the button. Flat buttons may be attached by sewing machine rather than by hand, and may be used with heavy fabrics by working a thread shank to extend the height of the button above the fabric.

Three plastic sew-through buttons (left) and one shank, fabric-covered button (right).

• Stud buttons (also pressure buttons, press studs or snap fasteners) are metal (usually brass) round discs pinched through the fabric. They are often found on clothing, in particular on denim pieces such as pants and jackets. They are more securely fastened to the material. As they rely on a metal rivet attached securely to the fabric, stud buttons are difficult to remove without compromising the fabric's integrity. They are made of two couple: the male stud couple and the female stud couple. Each couple has one front (or top) and rear (or bottom) side (the fabric goes in the middle).

Types of fabric buttons[link]

• Covered buttons are fabric-covered forms with a separate back piece that secures the fabric over the knob.
• Mandarin buttons or Frogs are knobs made of intricately knotted strings. Mandarin buttons are a key element in Mandarin dress (Qi Pao and cheongsam in Chinese), where they are closed with loops. Pairs of mandarin buttons worn as cuff links are called silk knots.
• Worked or cloth buttons are created by embroidering or crocheting tight stitches (usually with linen thread) over a knob or ring called a form.

Button sizes[link]

The size of the button depends on its use. Shirt buttons are generally small, and spaced close together, whereas coat buttons are larger and spaced further apart. Buttons are commonly measured in lignes (also called lines and abbreviated L), with 40 lignes equal to 1 inch. For example, some standard sizes of buttons are 16 lignes (10.16 mm, standard button of men's shirts) and 32 lignes (20.32 mm, typical button on suit jackets).
The American National Button Society (NBS)^[18] has its own button sizing system which divides button sizes into 'small', 'medium' and 'large'.

Buttons as containers[link]

Since at least the seventeenth century, when box-like metal buttons were constructed especially for the purpose,^[19] buttons have been one of the items in which drug smugglers have attempted to hide and transport illegal substances. At least one modern smuggler has tried to use this method.^[20]

Also making use of the storage possibilities of metal buttons, during the World Wars, British and U.S. military locket buttons were made, containing miniature working compasses.^[21]

Buttons in politics[link]

Historically, buttons are a very important part of Western and Near-Eastern culture. They were valued by many European groups for practical and lucrative reasons. Buttons can range from crude buttons made at home out of wood to modern, cheaply made plastic buttons to highly decorative and ornate buttons of precious materials. They are so revered in certain parts of the world that there are some countries where it is illegal to destroy a button.

The mainly American tradition of politically significant clothing buttons appears to have begun with the first presidential inauguration of George Washington in 1789. Known to collectors as 'Washington Inaugurals',^[22] they were made of copper, brass or Sheffield plate, in large sizes for coats and smaller sizes for breeches.^[23] Made in twenty-two patterns and hand-stamped, they are of course now extremely valuable cultural artifacts.

Between about 1840 and 1916, clothing buttons were used in American political campaigns, and still exist in collections today. Initially, these buttons were predominantly made of brass (though horn and rubber buttons with stamped or moulded designs also exist) and had loop shanks. Around 1860 the badge or pin-back style of construction, which replaced the shanks with long pins, probably for use on lapels and ties, began to appear.^[24]

One common practice that survived until recent times on campaign buttons and badges was to include the image of George Washington with that of the candidate in question.

Some of the most famous campaign buttons are those made for Abraham Lincoln. Memorial buttons commemorating Lincoln's inaugurations and other life events, including his birth and death, were also made, and are also considered highly collectable.^[25]

See also[link]

• Button collecting
• Campaign button
• Snap fastener
• Zipper

Wikimedia Commons has media related to: Buttons (clothing)

References[link]

Bibliography[link]

• Bunch, Bryan (2004). The History of Science and Technology. Boston, MA: Houghton Mifflin. p. 784. ISBN 978-0-618-22123-3. http://www.amazon.com/History-Science-Technology-Discoveries-Inventions/dp/0618221239/ref=sr_1_1?ie=UTF8&s=books&qid=1268403791&sr=1-1. 
• Kohler, Carl (1963). A History of Costume. USA: Dover. p. 464. ISBN 978-0-486-21030-8. http://store.doverpublications.com/0486210308.html. 
• Luscomb, Sally C. (2003). The Collector's Encyclopedia of Buttons (5th ed.). Atglen, PA: Schiffer. ISBN 0-7643-1815-2. http://lccn.loc.gov/2003101645. 
• Osborne, Peggy A. (1997). Button, button : identification and price guide. Atglen, PA: Schiffer. p. 167. ISBN 0-7643-0082-2. http://lccn.loc.gov/92063104. 
• Peacock, Primrose (1978). Discovering old buttons. Discovering series ; no. 213. Rosemary Godsell (illus.). Aylesbury, UK: Shire Publications. p. 76. ISBN 0-85263-445-5. http://trove.nla.gov.au/work/9101082. 
• Wisniewski, Debra J. (1997). Antique & collectible buttons : identification & values. Charley Lynch. Paducah, KY: Collector Books. p. 168. ISBN 0-89145-711-9. http://lccn.loc.gov/97122120. 

External links[link]

• Button-making in Birmingham, England in the 1800s
• Scans of original 1830-1940 US patents for buttons & related tools & machinery
• Online collection of historical buttons at the Button Museum

v t e Sewing Techniques Basting Cut Darning Embellishment Fabric tube turning Facing Floating canvas Gather Godet Gore Gusset Hem Heirloom sewing Lining Pleat Ruffle Shirring Style line Stitches Backstitch Bar tack Blanket Buttonhole Chain stitch Cross-stitch Embroidery stitch Hemstitch List of sewing stitches Lockstitch Overlock Pad stitch Running Sashiko Tack Topstitch Zigzag Seams Armscye Seam allowance Notions and trims Bias tape Elastomer (Elastic) Eyelet Grommet Interfacing Notions Passementerie Piping Rickrack Self-fabric Soutache Trim Twill tape Wrights Closures Buckle Button Buttonhole Fly Frog Hook-and-eye Placket Shank Snap Velcro Zipper Materials Bias Yarn / Thread Selvage Textiles / Fabrics Tools Bobbin Dress form Needle threader Pin Pincushion Pinking shears Scissors Seam ripper Sewing needle Stitching awl Tailor's ham Tape measure Thimble Tracing paper Tracing wheel Trades and suppliers Cloth merchant Draper Dressmaker Haberdasher Mercer / Mercery Sewing occupations Tailor Sewing machine manufacturers Barthélemy Thimonnier Bernina Brother Industries Elias Howe Janome Jones Sewing Machine Company Merrow New Home Pfaff Sewmor Singer Tapemaster Viking / Husqvarna White Patterns Butterick Clothkits McCall's Simplicity Glossary of sewing terms

v t e Decorative arts, handicrafts, arts and crafts Textile Banner-making Canvas work Cross-stitch Crocheting Curve stitching Embroidery Felting Friendship bracelet Knitting Lace-making Lucet Macrame Millinery Needlepoint Needlework Patchwork Quilting Ribbon embroidery Rug hooking Rug making Sewing Shoemaking Spinning (textiles) String art Tapestry Tatting Tie-dye Weaving Paper Bookbinding Calligraphy Cardmaking Card Modelling Collage Decoupage Embossing Iris folding Marbling Origami Kirigami Paper toys Papercraft Papier-mâché Scrapbooking Stamping Wallpaper Wood Cabinet making Carpentry Chip carving Ébéniste Fretwork Intarsia Marquetry Wood burning Wood carving Woodturning Ceramic Azulejo Bone china Cameo glass Earthenware Glassware Porcelain Pottery Stained glass Stoneware Terracotta Metal Jewellery Silversmithing Other Assemblage Beadwork Bone carving Doll making Dollhouse Egg decorating Engraved gems Hardstone carving Lathart Lapidary Leatherworking Miniatures Micromosaic Mosaic Pietra dura Pressed flower craft Scrimshaw Straw marquetry, Wall decals

Snoop Dogg
Snoop Dogg performing at the Snoop Dogg Supafest in April 2011.
Background information
Birth name	Calvin Cordozar Broadus, Jr.
Born	(1971-10-20) October 20, 1971 (age 40)
Origin	Long Beach, California, United States
Genres	Hip hop
Occupations	Rapper
Years active	1992–present
Labels	Death Row, No Limit, Priority, Star Trak, Geffen, Doggystyle
Associated acts	Tha Dogg Pound, Tha Eastsidaz, 213, Dr. Dre, Warren G, Nate Dogg, 2Pac, Pharell, R. Kelly, Ice Cube, Akon, Game, Brandy Norwood, Eminem, Wiz Khalifa
Website	snoopdogg.com

Calvin Cordozar Broadus, Jr. (born October 20, 1971), better known by his stage name Snoop Dogg (formerly known as Snoop Doggy Dogg), is an American rapper, record producer, and actor. Snoop is best known as a rapper in the West Coast hip hop scene, and for being one of Dr. Dre's most notable protégés. Snoop Dogg was a Crip gang member while in high school. Shortly after graduation, he was arrested for cocaine possession and spent six months in Wayside County Jail. His music career began in 1992 after his release when he was discovered by Dr. Dre. He collaborated on several tracks on Dre's solo debut, The Chronic and on the titular theme song to the film Deep Cover.

Snoop's debut album Doggystyle, was released in 1993 under Death Row Records making a debut at No.1 on both the Billboard 200 and R&B charts. Selling almost a million copies in the first week of its release, Doggystyle quickly became certified 4× platinum in 1994 and spawned several hit singles, including "What's My Name" and "Gin & Juice". In 1994, Snoop released a soundtrack on Death Row Records for the short film Murder Was The Case, starring himself. In early 1996, Snoop Dogg was cleared of charges over his bodyguard's 1993 murder of Philip Woldemariam. His second album, late 1996's Tha Doggfather, also debuted at No.1 on both charts with "Snoop's Upside Ya Head" as the lead single. The album sold only half as well, being certified double platinum in 1997.

Tha Doggfather was his last release for Death Row before he signed with No Limit Records, where he recorded his next three albums. Da Game Is to Be Sold, Not to Be Told in 1998, No Limit Top Dogg in 1999 (making it his last album of the 90s), and Tha Last Meal in 2000, which was his last No Limit Records album. Snoop then signed with Priority/Capitol/EMI Records in 2002, where he released his album Paid tha Cost to Be da Boss. Then he signed with Geffen Records in 2004 for his next three albums R&G (Rhythm & Gangsta): The Masterpiece, Tha Blue Carpet Treatment, and Ego Trippin'. Malice 'n Wonderland (2009) and Doggumentary (2011), his most recent release, were on Priority.

In addition to music, Snoop Dogg has starred in motion pictures and hosted several television shows: Doggy Fizzle Televizzle, Snoop Dogg's Father Hood and Dogg After Dark. He also coaches a youth football league and high school football team. He has run into many legal troubles, some of which caused him to be legally banned from the UK and Australia, although the UK ban was later reversed after a long legal battle.^[1] He is the cousin of Nate Dogg, Daz Dillinger, RBX and Lil' ½ Dead and the cousin of R&B singers Brandy and Ray J. Starting September 2009, Snoop was hired by EMI as the chairman of a reactivated Priority Records.^[2]

Life and career[link]

Early life[link]

Named after his stepfather, Calvin Cordozar Broadus, Sr. (December 10, 1948 – November 9, 1985, Los Angeles), Calvin Broadus was born October 20, 1971 at the Los Altos Hospital in Long Beach, California, the second of three sons of Beverly Broadus (née Tate; born April 27, 1951, McComb, Mississippi).^[3][4][5] His father, Vernall Varnado (born December 13, 1949, Magnolia, Mississippi),^[3] was a Vietnam veteran, singer, and mail carrier who was said to be frequently absent from his life.^[6] Broadus' parents nicknamed him "Snoopy" as a child because of his appearance, but usually addressed him as Calvin at home.^[7][8] His mother and stepfather divorced in 1975. At an early age, Broadus began singing in Golgotha Trinity Baptist Church and playing piano; when he was in sixth grade, he began rapping.^[9][10] He attended Long Beach Polytechnic High School, and was convicted for cocaine possession, serving six months at the Wayside County Jail.^[7]

As a teenager, Snoop Dogg frequently ran into trouble with the law. Snoop Dogg was a member of the Rollin' 20 Crips gang in the Eastside of Long Beach,^[11][12] although he stated in 1993 that he never joined a gang.^[9] Shortly after graduating from high school, he was arrested for possession of cocaine.^[7] Snoop Dogg's conviction caused him to be frequently in and out of prison for the first three years after he graduated from high school. Snoop, along with his cousins Nate Dogg and Lil' ½ Dead and friend Warren G, recorded home made tapes as a group called 213, named after the Long Beach area code at the time. One of his early solo freestyles over En Vogue's "Hold On" had made it to a mixtape which was heard by influential producer Dr. Dre, who phoned to invite him to an audition. Former N.W.A member The D.O.C. taught him how to structure his lyrics and separate the thematics into verses, hooks and chorus.^[13]

[edit] 1992–93: Doggystyle

When he began recording, Broadus took the stage name Snoop Doggy Dogg. Dr. Dre began working with Snoop Dogg, first on the theme song of the 1992 film Deep Cover, and then on Dr. Dre's debut solo album The Chronic with the other members of his former starting group, Tha Dogg Pound. The huge success of Snoop Dogg's debut Doggystyle was partially because of this intense exposure.^[7]

To fuel the ascendance of West Coast G-funk hip hop, the singles "Who Am I (What's My Name)?" and "Gin and Juice" reached the top ten most-played songs in the United States, and the album stayed on the Billboard charts for several months.^[7] Gangsta rap became the center of arguments for censorship and labeling, with Snoop Dogg often used as an example of violent and misogynistic musicians.^[14] Doggystyle, much like The Chronic, featured a host of rappers signed to or affiliated with the Death Row label including Daz Dillinger, Kurupt, Nate Dogg and others. Rolling Stone music critic Touré asserted that Snoop had a relatively soft vocal delivery compared to other rappers: "Snoop's vocal style is part of what distinguishes him: where many rappers scream, figuratively and literally, he speaks softly."^[9]

A short film about Snoop Dogg's murder trial called Murder Was The Case, was released in 1994, along with an accompanying soundtrack. On July 6, 1995, Doggy Style Records, Inc., a record label founded by Snoop Dogg, was registered with the California Secretary of State as business entity number C1923139.^[15]

[edit] 1996–97: Tha Doggfather

After Snoop Dogg was acquitted of murder charges on February 20, 1996, he and the mother of his son and their kennel of 20 pit bulls moved into a 5,000-square-foot (460 m²) home in the hills of Claremont, California and by August 1996 Doggy Style Records, a subsidiary of Death Row Records, signed The Gap Band's Charlie Wilson as one of the record label's first artists.^[16]

However, by the time Snoop Dogg's second album, Tha Doggfather, was released in November 1996, the price of living (or sometimes just imitating) the gangsta life had become very evident. Among the many notable hip hop industry deaths and convictions were the death of Snoop Dogg's friend and labelmate 2Pac and the racketeering indictment of Death Row co-founder Suge Knight.^[7] Dr. Dre had left Death Row earlier in 1996 because of a contract dispute, so Snoop Dogg co-produced Tha Doggfather with Daz Dillinger and DJ Pooh.

This album featured a distinct change of style as compared to Doggystyle, and the leadoff single, "Snoop's Upside Ya Head", featured a collaboration with Gap Band frontman Charlie Wilson. While the album sold reasonably well, it was not as successful as its predecessor. However, Tha Doggfather had a somewhat softer approach to the G-funk style. The immediate aftermath of Dr. Dre's withdrawal from Death Row Records, realizing that he was subject to an iron-clad time-based contract (i.e., that Death Row practically owned anything he produced for a number of years), Snoop Dogg refused to produce any more tracks for Suge Knight, other than the insulting "Fuck Death Row", until his contract expired.^[11] In an interview with Neil Strauss in 1998, Snoop Dogg stated that though he had been given lavish gifts by his former label they had withheld royalty payments to the artist.^[17]

Stephen Thomas Erlewine of Allmusic said that after Tha Doggfather, Snoop Dogg began "moving away from his gangsta roots toward a calmer lyrical aesthetic":^[7] for instance, Snoop participated in the 1997 Lollapalooza concert tour, which featured mainly alternative rock music. Troy J. Augusto of Variety noticed that Snoop's set at Lollapalooza attracted "much dancing, and, strangely, even a small mosh pit" in the audience.^[18]

[edit] 1998–2000: No Limit, Top Dogg and Tha Last Meal

Snoop signed with Master P's No Limit Records (distributed by Priority/EMI Records) in 1998 and debuted on the label with Da Game Is to Be Sold, Not to Be Told that year. His other albums from No Limit were No Limit Top Dogg in 1999 (selling over 1,503,865 copies) and Tha Last Meal in 2000 (selling over 1,000,000).^[7] In 2001, his autobiography, Tha Doggfather, was published.

[edit] 2002: Paid tha Cost to Be da Bo$$

In 2002 he released the album Paid tha Cost to Be da Bo$$, on Priority/Capitol/EMI Records, selling over 1,300,000 copies. The album featured the hit singles "From tha Chuuuch to da Palace" and "Beautiful", featuring guest vocals by Pharrell. By this stage in his career, Snoop Dogg had left behind his "gangster" image and embraced a "pimp" image.

[edit] 2004–05: R&G (Rhythm & Gangsta): The Masterpiece

In 2004, Snoop signed to Geffen Records/Star Trak Entertainment both of which are distributed through Interscope Records; Star Trak is headed by producer duo The Neptunes, which produced several tracks for Snoop's 2004 release R&G (Rhythm & Gangsta): The Masterpiece. "Drop It Like It's Hot" (featuring Pharrell), the first single released from the album, was a hit and became Snoop Dogg's first single to reach number one. His third release was "Signs", featuring Justin Timberlake and Charlie Wilson, which entered the UK chart at #2. This was his highest entry ever in the UK chart. The album sold 1,724,000 copies in the U.S. alone, and most of its singles were heavily played on radio and television. Snoop Dogg joined Warren G and Nate Dogg to form the group 213 and released album The Hard Way in 2004. Debuting at No.4 on the Billboard 200 and No.1 on the Top R&B/Hip-Hop Albums, it included single "Groupie Luv". Together with fellow rappers Lil' Jon, Xzibit and David Banner, Snoop Dogg appeared in the music video for Korn's "Twisted Transistor".

[edit] 2006: Tha Blue Carpet Treatment

Snoop Dogg's appeared on two tracks from Ice Cube's 2006 album Laugh Now, Cry Later, including the single "Go to Church", and on several tracks on Tha Dogg Pound's Cali Iz Active the same year. Also, his latest song, "Real Talk", was leaked over the Internet in the summer of 2006 and a video was later released on the Internet. "Real Talk" was a dedication to former Crips leader Stanley "Tookie" Williams and a diss to Arnold Schwarzenegger, the Governor of California. Two other singles on which Snoop made a guest performance were "Keep Bouncing" by Too $hort (also with will.i.am of The Black Eyed Peas) and "Gangsta Walk" by Coolio.

Snoop's 2006 album, Tha Blue Carpet Treatment, debuted on the Billboard 200 at No.5 and has sold over 850,000 copies. The album and the second single "That's That Shit" featuring R. Kelly were well received by critics. In the album, he collaborated in a video with E-40 and other West Coast rappers for his single "Candy (Drippin' Like Water)".

[edit] 2007–08: Ego Trippin'

In July 2007, Snoop Dogg also made history by becoming the first artist to release a track as a ringtone prior to its release as a single, which was "It's the D.O.G." On July 7, 2007, Snoop Dogg performed at the Live Earth concert, Hamburg.^[19] Snoop Dogg has ventured into singing for Bollywood with his first ever rap for an Indian movie Singh Is Kinng; the title of the song is also "Singh is Kinng". He also appears in the movie as himself.^[20] The album featuring the song was released on June 8, 2008 on Junglee Music Records.^[21] He released his ninth studio album, Ego Trippin' (selling 400,000 copies in the U.S.), along with the first single, "Sexual Eruption". The single peaked at No.7 on the Billboard 100, featuring Snoop using autotune. The album featured production from QDT (Quik-Dogg-Teddy).

[edit] 2009–10: Malice n Wonderland and More Malice

Snoop was appointed an executive position at Priority Records. His tenth studio album, Malice n Wonderland, was released on December 8, 2009. The first single from the album, "Gangsta Luv", featuring The-Dream, peaked at No.35 on the Billboard Hot 100. The album debuted at No.23 on the Billboard 200, selling 61,000 copies its first week, making it his lowest charting album. His third single, "I Wanna Rock", peaked at No.41 on the Billboard Hot 100. Snoop features on the latest Gorillaz album, Plastic Beach. The fourth single from Malice n Wonderland, titled "Pronto", featuring Soulja Boy Tell 'Em, was released on iTunes on December 1, 2009. Snoop re-released the album under the name More Malice.

[edit] 2011–12: Doggumentary

Snoop collaborated with Katy Perry on the first single from her second mainstream album, "California Gurls", which was released on May 11, 2010. Snoop can also be heard on the track "Flashing" by Dr. Dre and on Curren$y's song "Seat Change". He was also featured on a new single from Australian singer Jessica Mauboy, titled "Get 'em Girls" (released September 2010). Snoop's latest effort was backing American recording artist, Emii, on her second single entitled "Mr. Romeo" (released October 26, 2010 as a follow-up to "Magic"). Snoop also collaborated with American comedy troupe The Lonely Island in their song "Turtleneck & Chain", in their 2011 album Turtleneck & Chain.

Snoop Dogg's newest studio album is Doggumentary. The album went through several tentative titles including Doggystyle 2: Tha Doggumentary and Doggumentary Music: 0020 before being released under the final title Doggumentary during March 2011.^[22] Snoop was featured on Gorillaz' latest album Plastic Beach on a track called: "Welcome to the World of the Plastic Beach" with the The Hypnotic Brass, he also completed another track with them entitled "Sumthing Like This Night" which does not appear on Plastic Beach, yet does appear on Doggumentary. He also appears on the latest Tech N9ne album All 6's and 7's (released June 7, 2011) on a track called "Pornographic" which also features E-40 and Krizz Kaliko.

[edit] 2012–present: Reincarnated

On February 4, 2012, Snoop Dogg announced a new documentary alongside his new upcoming studio album entitled Reincarnated.^[23] Snoop Dogg is set to headline the Osheaga Festival in Montreal, Canada this summer. ^[24]

Other ventures[link]

Media appearances[link]

Snoop Dogg has appeared on television and in films throughout his career. In 1998, Snoop had a cameo appearance in the film Half Baked as the "Scavenger Smoker".^[25] In 2000, Snoop (as "Michael J. Corleone") directed Snoop Dogg's Doggystyle, a pornographic film produced by Hustler. The film, combining hip hop with x-rated material, was a huge success and won "Top Selling Release of the Year" at the 2002 AVN Awards.^[26] Snoop then directed Snoop Dogg's Hustlaz: Diary of a Pimp in 2002 (using the nickname "Snoop Scorsese").^[27]

In 2001, Snoop lent his voice to the animated show King of the Hill, in which he played a white pimp named Alabaster Jones.^[28] He played a lead character in the movie The Wash with Dr. Dre. He portrayed a drug dealer in a wheelchair in the film Training Day, featuring Denzel Washington.^[29] In 2001, Snoop starred in the horror film Bones, with him playing a murdered mobster who returns from the dead to exact his revenge against those who murdered him.

In 2002, Snoop hosted, starred in, and produced his own MTV sketch comedy show entitled Doggy Fizzle Televizzle. Snoop was filmed for a brief cameo appearance in the television movie It's a Very Merry Muppet Christmas Movie (2002), but his performance was omitted from the final cut of the movie.^[30] On November 8, 2004, Snoop Dogg was starred in the episode "Two of a Kind" of NBC's series Las Vegas.^[31]

In 2004, Snoop appeared on the Showtime series The L Word as the character "Slim Daddy". He also notably played the drug dealer-turned-informant character of Huggy Bear, in the 2004 remake film of the 1970s TV-series of the same name, Starsky & Hutch. He appeared as himself in the episode "MILF Money" of Weeds,^[32] and made an appearance on the TV shows Entourage^[33] and Monk,^[34] for which he recorded a version of the theme, in July 2007.

Snoop Dogg at WrestleMania XXIV at Orlando's Citrus Bowl with Ashley Massaro and tag team partner Maria, March 30, 2008

Snoop founded his own production company, Snoopadelic Films, in 2005. Their debut film was Boss'n Up, a film inspired by Snoop Dogg's album R&G, starring Lil Jon and Trina.^[35]

In December 2007, his reality show Snoop Dogg's Father Hood premiered on the E! channel.^[36] Snoop Dogg joined the NBA's Entertainment League.^[37] On March 30, 2008 he appeared at WrestleMania XXIV as a Master of Ceremonies for a tag team match between Maria and Ashley Massaro as they took on Beth Phoenix and Melina.^[38]

On May 8 and May 9, 2008, Snoop appeared as himself on the ABC soap opera One Life to Live, with a new opening theme recorded by the artist presented for both episodes. In the episodes, Snoop performs at the bachelorette party for character Adriana Cramer, and credits Bo Buchanan with helping him get his start in show business.^[39][40] On February 24, 2010, Snoop Dogg reprised his role, performing his song "I Wanna Rock" from his new album, Malice n Wonderland, as well as once again performing a special remixed, vocal rendition of the show's opening theme.^[41] In recent interviews he has explained that, as a child, One Life to Live was one of his favorite shows, and he still regards the show fondly. He has also stated that he has always been a particular fan of Robert S. Woods, who has portrayed the character of Bo Buchanan since 1979.

In 2009, Snoop Dogg appeared in Sacha Baron Cohen's film Brüno as himself performing a rap addition to the song "Dove Of Peace".^[42] On October 19, 2009, Snoop Dogg was the guest host of WWE Raw.

In July 2009, Snoop revealed his desire to appear in the popular soap opera Coronation Street while touring in the UK. However ITV bosses were said to be less keen.^[43]

In 2010, Snoop Dogg appeared in an episode of I Get That a Lot on CBS as a parking-lot attendant.

In June 2010, Snoop created a music video for True Blood accompanying a song he wrote for one of the main characters of the show entitled "Oh Sookie."^[44][45]

In March 2011, Snoop participated in Comedy Central's Roast of Donald Trump with other comedians and media personalities.^[46]

January 2, 2012, appeared on the The Price Is Right and raised $72,000 for his charity, Snoop Youth Football League.

Endorsements[link]

Snoop Dogg performing live in Hawaii, July 23, 2005.

• St. Ides
• Snoop Dogg 40 Oz Malt liquor
• Adidas Originals
• Boost Mobile cell phone
• Chrysler 300
• Colt 45 Blast
• Metro PCS Samsung Galaxy 4G
• Orbit Gum
• AOL commercial with Jerry Stiller
• Cal Worthington's Ford dealership in Long Beach, California
• "Snoop Doggs" – foot-long hot dogs manufactured in Massachusetts, a joint venture with Platinum One Media^[47]
• "Snoop Dogg Board Company (SDBC)" – skateboards and Luggage fabrication company (with Pentagon Distribution)
• "Snooperbowl" and "Snoop Youth Football league"^[48]
• "Chronic Candy" – candy that tastes like marijuana (from Switzerland and is currently banned in some cities of US)
• Love Don't Live Here No More, Doggy Tales Vol.1 – love novel (co-written by David E. Talbert, published by Atria and Snoopadelic Films) ISBN 0-7432-7363-X^[49]
• Tha Doggfather : The Times, Trials, And Hardcore Truths Of Snoop Dogg – autobiography (published by William Morrow) Hardcover ISBN 0-688-17158-3, Paperback ISBN 0-06-107607-4^[50]
• Fear & Respect (project cancelled as of March 1, 2006) – PlayStation 2 video game (developed by Midway Games)
• "Doggy Biscuitz" – shoe brand (in partnership with Pony International)^[51]
• "Snoop Dogg Clothing" – streetwear (distributed at Macy's)
• "WRFF" – unique design scooters (in cooperation with Salton, Inc.)^[52]
• "Hip Hop Gaming League" – a celebrity online gaming competition (hosted by Global Gaming League)^[53]
• "Snoop Dogg figures" (Vital Toys, SOTA Toys)^[54]
• "Snoop Dogg Boxing" – mobile phone game (Sony Pictures Mobile)
• "Snoop Dogg Pet Accessory Line" (in conjunction with Jakks Pacific)^[55]
• Snoop Dogg is a celebrity voice of a TomTom GPS navigation system.^[56][57] He stated on George Lopez's talk show Lopez Tonight that he is tired of hearing directions from the same woman.
• In August 2008, Snoop Dogg announced the launch of a new streetwear line called Rich & Infamous, via a partnership with Robert Thorne Co. The line was unveiled during the Magic Tradeshow in Las Vegas.^[58]
• "Hack is Wack" – Promoting Norton AntiVirus.^[59]
• "Coffee Cup With A Cause" with 7 Eleven.^[60]
• "Serious Pimp" clothing line.^[61]
• "iFizzle" iPhone Application.^[62]
• "Vybe Mobile"^[63]
• "Pepsi Max" – Zero Calories^[64]

Style and rap skills[link]

Kool Moe Dee ranks Snoop at No.33 in his book There's a God on the Mic, and says he has "an ultra-smooth, laidback delivery",^[65] and "flavor-filled melodic rhyming".^[66] Peter Shapiro describes Snoop's delivery as a "molasses drawl"^[67] and Allmusic notes his "drawled, laconic rhyming" style.^[7] Kool Moe Dee refers to Snoop's use of vocabulary, saying he "keeps it real simple...he simplifies it and he's effective in his simplicity".^[68]

Snoop is known to freestyle some of his lyrics on the spot for some songs – in the book How to Rap, Lady of Rage says, "Snoop Dogg, when I worked with him earlier in his career, that's how created his stuff... he would freestyle, he wasn't a writer then, he was a freestyler,"^[69] and The D.O.C. states, "Snoop's [rap] was a one take willy, but his shit was all freestyle. He hadn't written nothing down. He just came in and started busting. The song was "Tha Shiznit"—that was all freestyle. He started busting and when we got to the break, Dre cut the machine off, did the chorus and told Snoop to come back in. He did that throughout the record. That's when Snoop was in the zone then."

Peter Shapiro says that Snoop debuted on "Deep Cover" with a "shockingly original flow – which sounded like a Slick Rick born in South Carolina instead of South London"^[70] and adds that he "showed where his style came from by covering Slick Rick's 'La Di Da Di'".^[67] Referring to Snoop's flow, Kool Moe Dee calls him "one of the smoothest, funkiest flow-ers in the game".^[66] How to Rap also notes that Snoop is known to use syncopation in his flow to give it a laidback quality,^[71] as well as 'linking with rhythm' in his compound rhymes,^[72] using alliteration,^[73] and employing a "sparse" flow with good use of pauses.^[74]

Snoop re-popularized the use of -izzle speak, particularly in the pop and hip-hop music industry.^[75]

Personal life[link]

Snoop Dogg in August 2009

Broadus's father left the family when Broadus was three months old. Snoop married his high school sweetheart, Shante Taylor, on June 12, 1997. On May 21, 2004, he filed for divorce from Shante, citing irreconcilable differences.^[76] The couple renewed their wedding vows on January 12, 2008.^[77] R&B singers Brandy and Ray J are his first cousins.^[78] In 2002, the rapper announced he was giving up marijuana, one of his image trademarks, for good.^[79] According to his IMDb biography, Snoop is a fan of the thrash metal band Metallica^[80] and performed their song "Sad But True" on the band's 2003 MTV Icon Special which is available on YouTube.^[81] A DNA test read by George Lopez on Lopez Tonight revealed Snoop Dogg to be of 0% East Asian, 23% Native American, 6% European, and 71% African descent.^[82]

Snoop is an avid fan of hometown teams Los Angeles Dodgers and the Los Angeles Lakers. Snoop is also an avid Pittsburgh Steelers fan.^[83] and is often seen wearing Pittsburgh Steelers apparel. Snoop has mentioned that his love for the Steelers began in the 1970s during the team's dynasty years while watching the team with his grandfather growing up in L.A.^[84] In the 2005 offseason, Snoop mentioned that he wanted to be an NFL head coach, "probably for the Steelers".^[85] The following year, he was in attendance for the Steelers' victory in Super Bowl XL and later in Super Bowl XLIII. He is also a fan of the Oakland Raiders and Dallas Cowboys, often wearing a No.5 jersey, and has been seen at Raiders training camps.^[86] He did his own free style rap based on his similarities with Tony Romo.^[87][88] He is also a fan of the USC Trojans Football team. He has also shown affection for the New England Patriots, as he has been seen performing at the Gillette Stadium and picked the Patriots as the favorite to win Super Bowl XXXIX against the Eagles.^[89][90] On August 6, 2009, Snoop visited the training camp of the Baltimore Ravens at McDaniel College in Westminster, Maryland.^[91] He was invited by Ray Lewis the day after his concert at the Merriweather Post Pavilion in Columbia, Maryland.

A certified football coach, Snoop Dogg has been head coach for his son's youth football teams and the John A. Rowland High School team.^[92][93]

Snoop Dogg is an avid hockey fan; he sported a Pittsburgh Penguins jersey (with the name and number 'GIN AND JUICE' 94 on the back) and a jersey of the now-defunct Springfield (MA) Indians of the American Hockey League in his 1994 music video, "Gin And Juice". On the E! show, Snoop Dogg’s Father Hood, Snoop Dogg and his family received lessons on playing hockey from the Anaheim Ducks, then returning to the Honda Center to cheer on the Ducks against the Vancouver Canucks in the episode Snow in da Hood.^[94]

In 2009, it was revealed that Snoop Dogg was a member of the Nation of Islam. On March 1, 2009, he made an appearance at the Nation of Islam's annual Saviours' Day holiday, where he praised minister Louis Farrakhan. Snoop claimed to be a member of the Nation of Islam, but he declined to give the date on which he joined. He also donated $1,000 to the organization.^[95][96][97]

Snoop claimed in a 2006 interview with Rolling Stone magazine that unlike other hip hop artists who've superficially adopted the pimp persona, he was an actual professional pimp in 2003 and 2004, saying "That shit was my natural calling and once I got involved with it, it became fun. It was like shootin' layups for me. I was makin' 'em every time." He goes on to say that upon the advice of some of the other pimps he knew, he eventually gave up pimping to spend more time with his family.^[98]