DreamWorks learned on July 23 that they were successful in their bid to purchase Classic Media, the parent company that owns such properties as “Casper: The Friendly Ghost” and “He-Man: Masters of the Universe.”
"Classic Media brings a large and diverse collection of characters and branded assets that is extremely complementary to DreamWorks Animation's franchise business, and we plan to leverage it across our motion picture, television, home entertainment, consumer products, digital theme park and live entertainment channels,'' DreamWorks Animation Chief Executive Jeffrey Katzenberg in a statement.
There are some properties that is off-limits to DreamWorks, such as “The Lone Ranger,” which Disney licensed to turn into a movie in 2013 with Johnny Depp starring. However, with properties like “He-Man,” “Voltron” and more, there are numerous opportunities for the company when it comes to animated features in coming years.
DreamWorks is already working on "Mr. Peabody and Sherman," due out Christmas 2013, based on an agreement before purchasing the company.
DreamWorks, the company best known for franchises like “Shrek,” “Kung Fu Panda” and “Madagascar” paid $155 million in cash for Classic Media and its library.
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Shawn S. Lealos is a member of the Oklahoma Film Critics Circle, the professional film critics’ organization of Oklahoma. He is also working on a book about the Stephen King dollar babies called “Dollar Deal.” To read more of his writing, visit shawnlealos.net.
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