This article's citation style may be unclear. The references used may be made clearer with a different or consistent style of citation, footnoting, or external linking. (September 2009)

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A use tax is a type of excise tax levied in the United States. It is assessed upon otherwise "tax free" tangible personal property purchased by a resident of the assessing state for use, storage or consumption of goods in that state (not for resale), regardless of where the purchase took place. The use tax is typically assessed at the same rate as the sales tax that would have been owed (if any) had the same goods been purchased in the state of residence. Use tax applies when sales tax has not been charged. Purchases made either over the Internet or out-of-state are the most common transactions subject to a use tax.

For example, a resident of Massachusetts, with a 6.25% "sales and use tax" on certain goods and services, purchases non-exempt goods or services in New Hampshire for use, storage or other consumption in Massachusetts. Under New Hampshire law, the New Hampshire vendor collects no sales taxes on the goods but the purchaser/user must still pay 6.25% of the sales price directly to the Department of Revenue in Massachusetts as a use tax. If the same goods are purchased in a US state that does collect sales tax for such goods at time of purchase, whatever taxes were paid by the purchaser to that state can be deducted (as a tax credit) from the 6.25% owed for subsequent use, storage or consumption in Massachusetts. With few exceptions, no state's vendors will charge the native sales tax on goods shipped out of state. New Hampshire vendors, however, do not omit tax because something was shipped to Massachusetts or some other state; rather, they omit sales tax because New Hampshire does not impose a sales tax in the first place.

The assessing jurisdiction may make the use tax payable annually, but some states require a monthly payment. For example, where a Vermont resident has not paid at least 6% sales tax on property brought in for use in the state, Vermont law requires filing a tax return (Form SU-452 and payment) by the 20th day of the month following non-exempt purchases to avoid a $50 late fee, a 5% penalty per month, to a maximum of 25%, plus statutory interest on the unpaid tax and penalties.

Typical exemptions include purchases by charitable non-profit organizations or governmental agencies, purchases for resale in commerce, and purchases via "casual sales" by individuals not in the ordinary course of business. Also note that there are thousands of tax jurisdictions in the U.S. and many have ever-changing lists of specific types of goods and services that are not taxable.

As an illustration of the complexities: a 2006 Massachusetts law requires payment of tax on "pre-written" (not custom) software purchased and downloaded over the Internet for installation and use in Massachusetts, regardless of where it originates. However, the actual use of the same software downloaded by a Massachusetts resident to a server in another state remains a non-taxed "service".^{[citation needed]} In contrast, Arkansas generally does not tax anything delivered over the Internet (such as downloaded software or music), except VoIP which is specifically defined as taxable "telecommunications services". Software (pre-written or custom) "delivered thru a tangible medium" (i.e., on disk) in Arkansas is taxable even if ordered online, except "custom software for a particular customer" which is non-taxable "programming services" even if delivered on a disk.^{[citation needed]}

In most cases, this complexity is part of the underlying sales tax laws; but while a brick-and-mortar store has to deal with only the sales tax laws of its own location, remote sellers have to deal with the use tax laws of many jurisdictions—up to every US state and locality that assesses them, if the company has a presence or "nexus" in every state (as large "brick-and-mortar" sellers like Wal-Mart and Best Buy do).

Self-assessment[link]

Not all use tax derives from sales transactions. There are also internal transactions a company might initiate that will trigger use tax consequences. For example, ABC Furniture Company buys its inventory tax-free with a resale certificate, then charges sales tax to its customers. But if this company removes furniture from inventory for use in the retail store by its sales staff, it has triggered a tax incident: use tax is due on the converted inventory that is being used, not sold. The states differ in the tax basis of such a transaction: some tax [cost], others [cost + overhead], and still others [cost + overhead + markup].

For another example, suppose a carpet manufacturer sends swatches of carpet to its sales people to use as samples. That is a taxable use of carpeting to the manufacturer (or distributor as the case may be).

Large manufacturers purchase many items that are used in both exempt and nonexempt manners. To facilitate determination of the correct tax due, they use a Direct Pay Permit that authorizes them to omit sales tax to their vendors, while requiring them to self-assess their purchases and remit the correct amount of use tax to the proper taxing authority.

It is also possible that equipment purchased under a manufacturing or mining exemption in one state is later relocated across a state line—into a jurisdiction where the exemption no longer applies. In this case, the company must recognize the book value of the capital item when it was relocated as the basis of the use tax due to the nonexempt state. Another form of use tax related to this example is referred to as reciprocity. Reciprocity is triggered when items taxed at a lower rate are transferred or put to use (subsequent to first use) in a taxing jurisdiction with a higher rate. The use tax due, where StateA is the sending state and StateB is the receiving state, is typically [[[StateB rate - StateA rate] + local rateB] x tax basis]. Most states do not offer reciprocity for their local rates, and they may have specific states they will reciprocate with or they may reciprocate on a quid pro quo basis with the other state.

Tax practitioners in large corporations must always be vigilant of transactions such as the above examples that trigger tax consequences for two reasons: to make sure they are in compliance with state laws, and to take advantage of all possible planning opportunities to minimize or avoid tax. Where the tax consequence is substantive and/or the law is vague, assistance will often be sought from outside professionals such as consultants, CPAs, or attorneys who specialize in sales and use tax and who keep up to date with the changing laws and case law history of the various states.^{[citation needed]}

Enforcement[link]

In 2007, 22 states ^[1] including New York, California, Ohio and Virginia have included an entry on their state individual income tax return for taxpayers to voluntarily calculate an amount for use tax liability. Taxpayers however have not been so quick to reach into their wallets and forward these taxes to the state. A few of these states have tried another approach by pre-determining the tax liability owed by every taxpayer via a tax table based on the individual’s adjusted gross income. For example, a Michigan taxpayer with $45,000 of income can use the state’s use tax table^[2] to estimate his use tax liability as $36. Use of this table is limited, however, to purchases of less than $1,000 and may be challenged during an audit. For purchases over $1,000, the taxpayer must calculate the tax for each item and add this amount to the use tax from the table. States using this method have seen an increase in voluntary compliance over those states that have the taxpayers calculate the use tax themselves.

As the amount of e-commerce sales continues to rise ($34 billion for just the second quarter of 2008)^[3] states recognize that the key to collecting these taxes rests not only in educating the individual taxpayer but with coordinating their efforts with other states. Currently, there are 19 full member states and 3 associate member states that belong to the Streamlined Sales Tax Project^[4] (SSTP). The SSTP assists states in collection of sales and use tax by registering merchants who charge out-of-state consumers the appropriate state sales tax and remit the tax to the appropriate state through a certified service provider. SSTP has also been in the forefront of an effort to push Congress to amend the laws to make collection of sales tax less burdensome. In fact, in August 2007 a bill was introduced in the House^[5] that would have given the states authority to require sellers to collect sales tax on out-of-state sales; however, the bill appears to have never made it out of committee. States may also work with adjacent states via interstate use tax agreements.^[6] These agreements allow states to exchange tax audit records from businesses that have shipped goods to out of state consumers. Reciprocal states will then use those records and send a tax bill including penalties and interest to the individual taxpayer.

States have also pursued their collection efforts through the court system. In 2007, a California appeals court^[7] ruled that Borders Online owed California sales tax for online purchases that the store failed to collect from 1998 to 1999 since customers were able to return merchandise bought on-line to Border's retail stores in California.

See also[link]

• Taxing and Spending Clause, specifically Article I, Section 9, Clause 5
• Tax exemption
• Tax holiday
• Tax-free shopping
• Interstate commerce clause

References[link]

This article includes a list of references, but its sources remain unclear because it has insufficient inline citations. Please help to improve this article by introducing more precise citations. (April 2009)

External links[link]

• Free Links to state sales/use tax information
• California BOE Use Tax FAQ
• Maine use tax FAQ
• Massachusetts use tax statute.
• Arkansas sales & use tax rules
• Streamlined Sales Tax Project

Look up use in Wiktionary, the free dictionary.

Use may refer to:

• Use (law), an obligation on a person to whom property has been conveyed
• Use–mention distinction, the distinction between using a word and mentioning it

See also[link]

• Use case
• User story
• USE (disambiguation)

This disambiguation page lists articles associated with the same title. If an internal link led you here, you may wish to change the link to point directly to the intended article.

Cutter in the White House Situation Room, 2011.

Stephanie Cutter (born October 22, 1968) is a Democratic Party operative. She serves as deputy campaign manager for President Barack Obama's 2012 reelection campaign.^[1]

Biography[link]

Cutter was born in Taunton, Massachusetts and raised in nearby Raynham, Massachusetts. She graduated from Smith College and Georgetown Law School.^[2]

She worked for Bill Clinton as Deputy Communications Director at the White House during his administration and as Associate Administrator for Communications at the U.S. Environmental Protection Agency. She also served as Communications Director for Senator Edward M. Kennedy and in July 2003 was named Communications Director for the Democratic National Committee. In November 2003, she was named communications director for the John Kerry campaign.^[3]

In June 2008 she was appointed as chief of staff to Michelle Obama for the 2008 Presidential general election campaign.^[4] She served as the Chief Spokesperson for the Obama-Biden Transition Project.^[5] She served as Timothy Geithner's counselor. In May 2009, she was appointed to serve as adviser to President Obama in the Supreme Court nominations.^[6] Later that year, GQ Magazine named Cutter one of the 50 most powerful people in Washington.^[7]

In 2010, Cutter was named Assistant to the President for Special Projects, charged with managing the communications and outreach strategy for the Patient Protection and Affordable Care Act.^[8] In 2011, Cutter was named Deputy Senior Advisor to President Barack Obama.^[9]

In September 2011, the White House announced Cutter would leave her position as Deputy Senior Advisor to serve as deputy campaign manager for Obama for America.^[1]

References[link]

v t e Obama Administration personnel v t e Cabinet and cabinet-level Office Name Term Office Name Term Secretary of State Hillary Clinton 2009– Secretary of Treasury Timothy Geithner 2009– Secretary of Defense Leon Panetta 2011– Attorney General Eric Holder 2009– Secretary of the Interior Ken Salazar 2009– Secretary of Agriculture Tom Vilsack 2009– Secretary of Commerce John Bryson 2011– Secretary of Labor Hilda Solis 2009– Secretary of Health and   Human Services Kathleen Sebelius 2009– Secretary of Education Secretary of Transportation Arne Duncan Ray LaHood 2009– 2009– Secretary of Housing and Urban   Development Shaun Donovan 2009– Secretary of Veterans Affairs Eric Shinseki 2009– Secretary of Energy Steven Chu 2009– Secretary of Homeland Security Janet Napolitano 2009– Vice President Joe Biden 2009– White House Chief of Staff Jacob Lew 2012– Director of the Office of Management and   Budget Vacant 2012– Administrator of the Environmental   Protection Agency Lisa Jackson 2009– Ambassador to the United Nations Trade Representative Susan Rice Ron Kirk 2009– 2009– Chair of the Council of Economic   Advisers Alan B. Krueger 2011– Below solid line: Granted Cabinet rank although not automatically part of the Cabinet. See also: Confirmations of Barack Obama's Cabinet v t e Executive Office of the President Office Name Term Office Name Term White House Chief of Staff White House Deputy Chief of Staff for Policy   Rahm Emanuel Pete Rouse William M. Daley Jacob Lew Mona Sutphen Nancy-Ann DeParle 2009–2010 2010-2011 2011-2012 2012- 2009-2011 2011- National Security Advisor Deputy National Security Advisor   Jim Jones Tom Donilon Thomas E. Donilon Denis McDonough 2009–2010 2010- 2009–2010 2010- White House Deputy Chief of Staff for Operations   Senior Advisor to the President   Deputy Senior Advisor to the President Counselor to the President Jim Messina Alyssa Mastromonaco David Axelrod David Plouffe Stephanie Cutter Pete Rouse 2009–2011 2011- 2009–2011 2011- 2011- 2009- Deputy National Security Advisor for Iraq and Afghanistan Deputy National Security Advisor for Strategic Communications Douglas Lute† Ben Rhodes   2009– 2009– Senior Advisor to the President and Assistant to the President for Intergovernmental Affairs and Public Engagement Valerie Jarrett   2009–   Deputy National Security Advisor for Homeland Security John O. Brennan 2009– Director of Public Engagement   Christina Tchen Jon Carson 2009–2011 2011-- Deputy National Security Advisor and NSC Chief of Staff   Denis McDonough Brooke Anderson 2009-2010 2011- Director of Intergovernmental Affairs Cecilia Muñoz 2009– White House Communications Director Daniel Pfeiffer 2009- Director, National Economic Council   Lawrence Summers Gene Sperling 2009–2010 2011- Deputy White House Communications Director White House Press Secretary   Jennifer Psaki Robert Gibbs Jay Carney 2009– 2009–2011 2011- Deputy Director, National Economic Council Diana Farrell 2009– Deputy Press Secretary Bill Burton 2009–2011 Deputy Director, National Economic Council Deputy Director, National Economic Council Jason Furman Brian Deese 2009– 2011- Director of Special Projects Stephanie Cutter 2010-2011 Chair of the President's Economic Recovery Advisory Board Paul Volcker 2009– Director of Speechwriting Jon Favreau 2009– Chair of the Council of Economic Advisors   Christina Romer Austan Goolsbee 2009–2010 2010- White House Counsel   Assistant to the President for Legislative Affairs   Robert Bauer Kathryn Ruemmler Phil Schiliro Rob Nabors 2009–2011 2011- 2009–2011 2011- Member of the Council of Economic Advisors Katharine Abraham 2011- Deputy Assistant to the President for Legislative Affairs Lisa Konwinski 2009– Member of the Council of Economic Advisors Cecilia Rouse 2009– Executive Clerk George T. Saunders† 2009– Director, Office of Management and Budget   Peter Orszag Jacob Lew 2009–2010 2010–2012 Director, Office of Political Affairs Chief Technology Officer Patrick Gaspard Aneesh Chopra Todd Park 2009–2011 2009–2012 2012- Chief Performance Officer and Deputy Director for Management, Office of Management and Budget Jeffrey Zients   2009– Chief Information Officer Director, Office of Presidential Personnel Steven VanRoekel Nancy Hogan 2011– 2010– Deputy Director, Office of Management and Budget   Jeffrey Liebman Heather Higginbottom* 2010–2010 2011- Director of Scheduling and Advance   Director, White House Military Office Alyssa Mastromonaco Danielle Crutchfield George D. Mulligan, Jr. 2009–2011 2011- 2009– United States Trade Representative Ron Kirk 2009– Cabinet Secretary Chris Lu 2009– Director, Domestic Policy Council Melody Barnes 2009– Deputy Cabinet Secretary Liz Sears Smith 2009– Deputy Director, Domestic Policy Council Heather Higginbottom Mark Zuckerman 2009–2011 2011- Staff Secretary Lisa Brown 2009– Director, Office of Faith-Based and Neighborhood Partnerships Joshua DuBois 2009– Director, Office of Management and Administration Bradley Kiley 2009– Director, Office of Health Reform Nancy DeParle 2009–2011 Director, Oval Office Operations Micaela Fernandez 2009– Deputy Director, Office of Health Reform Jeanne Lambrew 2009– Personal Aide to the President Reggie Love 2009– Director, Office of Energy and Climate Change Policy Carol Browner 2009–2011 Personal Secretary to the President Katie Johnson Anita Decker 2009–2011 2011- Deputy Assistant to the President for Energy and Climate Change Heather Zichal 2009– Special Projects Coordinator and Confidential Assistant to the President Eugene Kang   2009– Director, Council on Environmental Quality Director, Office of National AIDS Policy Nancy Sutley Jeffrey Crowley 2009– 2009– Chief of Staff to the First Lady   Jackie Norris Susan Sher Christina Tchen 2009 2009–2010 2011- Director, Office of National Drug Control Policy Gil Kerlikowske 2009– White House Social Secretary Desirée Rogers Julianna Smoot Jeremy Bernard 2009–2010 2010–2011 2011– Director, Office of Urban Affairs Policy Adolfo Carrión, Jr. 2009– Director, Office of Science and Technology Policy John Holdren 2009– *Senate-confirmation pending.   †Remained from previous administration(s). v t e Office of the Vice President Position Appointee Position Appointee Chief of Staff to the Vice President Bruce Reed Chief of Staff to the Second Lady Catherine Russell Counsel to the Vice President Cynthia Hogan Director of Administration for the Office of the Vice President Moises Vela Counselor to the Vice President Mike Donilon Domestic Policy Adviser to the Vice President Terrell McSweeny Assistant to the Vice President for Intergovernmental Affairs and Public Liaison Evan Ryan Chief Economist and Economic Policy Adviser to the Vice President Jared Bernstein Assistant to the Vice President and Director of Communications Jay Carney Press Secretary to the Vice President Elizabeth Alexander Deputy Chief of Staff to the Vice President Alan Hoffman Deputy Press Secretary to the Vice President Annie Tomasini Deputy National Security Adviser to the Vice President Brian McKeon Director of Legislative Affairs Sudafi Henry Residence Manager and Social Secretary for the Vice President and Second Lady Carlos Elizondo Director of Communications for the Second Lady Courtney O’Donnell National Security Adviser to the Vice President Tony Blinken

Mitt Romney
70th Governor of Massachusetts
In office January 2, 2003 – January 4, 2007
Lieutenant	Kerry Healey
Preceded by	Jane Swift (Acting)
Succeeded by	Deval Patrick
Personal details
Born	Willard Mitt Romney (1947-03-12) March 12, 1947 (age 65) Detroit, Michigan, U.S.
Political party	Republican
Spouse(s)	Ann Romney (m. 1969) «start: (1969)»"Marriage: Ann Romney to Mitt Romney" Location: (linkback:http://en-wiki.pop.wn.com/index.php/Mitt_Romney)
Children	Taggart (b. 1970) Matthew (b. 1971) Joshua (b. 1975) Benjamin (b. 1978) Craig (b. 1981)
Residence	Belmont, Massachusetts Wolfeboro, New Hampshire San Diego, California
Alma mater	Brigham Young University (BA) Harvard University (MBA, JD)
Religion	The Church of Jesus Christ of Latter-day Saints (Mormon)
Positions	Co-founder, Bain Capital (1984–1999) CEO, Bain & Company (1991–1992) CEO, 2002 Winter Olympics Organizing Committee (1999–2002)
Signature
Website	MittRomney.com

	This article is part of a series about Mitt Romney	Mitt Romney
2012 Presidential campaign 2008 Presidential campaign Governor of Massachusetts, 2003–2007 1994 U.S. Senate election Political positions · Electoral history Public image

Willard Mitt Romney (born March 12, 1947) is an American businessman and the presumptive nominee of the Republican Party for President of the United States in the 2012 election. He was the 70th Governor of Massachusetts (2003–07).

The son of Lenore and George W. Romney (Governor of Michigan, 1963–69), he was raised in Bloomfield Hills, Michigan. In 1966, after one year at Stanford University, he left the United States to spend thirty months in France as a Mormon missionary. In 1969, he married Ann Davies, and the couple had five children together. In 1971, he earned a Bachelor of Arts degree in English from Brigham Young University and, in 1975, a joint Juris Doctor and Master of Business Administration from Harvard University as a Baker Scholar. He entered the management consulting industry, which in 1977, led to a position at Bain & Company. Later serving as Chief Executive Officer, he helped bring the company out of financial crisis. In 1984, he co-founded the spin-off Bain Capital, a private equity investment firm that became highly profitable and one of the largest such firms in the nation. His net worth is estimated at $190–250 million, wealth that has helped fund his political campaigns. Active in The Church of Jesus Christ of Latter-day Saints, he served as Ward Bishop and later Stake President in his area near Boston. He ran as the Republican candidate in the 1994 U.S. Senate election in Massachusetts, losing to long-time incumbent Ted Kennedy. In 1999, he was hired as President and CEO of the Salt Lake Organizing Committee for the 2002 Winter Olympics and Paralympics; and he helped turn the fiscally troubled games into a success.

He was elected Governor of Massachusetts in 2002 but did not seek re-election in 2006. During his term he presided over a series of spending cuts and increases in fees that eliminated a projected $1.5 billion deficit. He also signed into law the Massachusetts health care reform legislation, the first of its kind in the nation, which provided near-universal health insurance access via state-level subsidies and individual mandates.

Romney ran for the Republican nomination in the 2008 U.S. presidential election, winning several primaries and caucuses but losing the nomination to John McCain. In the following years, he gave speeches and raised campaign funds on behalf of his fellow Republicans. In June 2011, he announced that he would seek the 2012 Republican presidential nomination; as of May 2012, he has won enough caucuses and primaries to become the party's presumptive nominee.

Early life and education[link]

Heritage and youth[link]

Willard Mitt Romney^[1] was born at Harper Hospital in Detroit, Michigan,^[2] the youngest child of George W. Romney, a self-made man who by 1948 had become an automobile executive, and Lenore Romney (née LaFount), an aspiring actress turned homemaker.^[3][4][5] His mother was a native of Logan, Utah, and his father was born in a Mormon colony in Chihuahua, Mexico, to American parents.^[6][7] He is of primarily English descent, and also has more distant Scottish and German ancestry.^[8][9][10] He is a fifth-generation member of The Church of Jesus Christ of Latter-day Saints (LDS Church).^[11][12] A great-great-grandfather, Miles Romney, converted to the faith in its first decade, and another great-great-grandfather, Parley P. Pratt, was an early leader in the church during the same time.^[13]

He was preceded in birth by three siblings: Margo Lynn, Jane LaFount, and G. Scott. Mitt followed after a gap of nearly six years. He was named after family friend, hotel magnate J. Willard Marriott, and his father's cousin Milton "Mitt" Romney, a former quarterback for the Chicago Bears.^{[14][nb 1]} In 1953, the family moved from Detroit to the affluent suburb of Bloomfield Hills.^[16] In 1954, his father became the chairmen and CEO of American Motors, a company he helped avoid bankruptcy, and return to profitability.^[16] By the time Mitt was twelve, his father had become a nationally known figure in print and on television,^[17] and Mitt idolized him.^[18]

Mitt Romney began attending Cranbrook School in the seventh grade.

He attended public elementary schools^[15] until the seventh grade, when he began commuting to Cranbrook School in Bloomfield Hills, a traditional private boys' preparatory school where he was one of only a few Mormons and where many students came from backgrounds even more privileged than he.^[19][20] He was not particularly athletic and at first did not excel academically.^[18] During his sophomore year he participated in the 1962 campaign in which his father was elected Governor of Michigan.^{[nb 2]} When his parents moved to the state capitol as part of George Romney taking office, Mitt took up residence at Cranbrook's Stevens Hall.^[19] George Romney was re-elected twice; Mitt worked for him as an intern in the governor's office, and was present at the 1964 Republican National Convention when his moderate father battled conservative party nominee Barry Goldwater over issues of civil rights and ideological extremism.^[18][22] During these years, Romney had a steady set of chores and summer jobs, including working as a security guard at a Chrysler plant.^[23]

At Cranbrook he was a manager for the ice hockey team and a member of the pep squad,^[19] and during his final year joined the cross country running team.^[15] He belonged to eleven school organizations and school clubs, and started the Blue Key Club boosters group.^[19] During his final year at Cranbook, Romney improved academically, but was still not a star pupil.^[18][20] He won an award for those "whose contributions to school life are often not fully recognized through already existing channels".^[20] Romney was involved in many pranks.^{[nb 3]}

In March of his senior year, he began dating Ann Davies, two years his younger, whom he had first met in elementary school; she attended the private Kingswood School, the sister school to Cranbrook.^[27][20] The two informally agreed to marriage around the time of his June 1965 graduation.^[18]

University, France mission, marriage and children: 1965–1975[link]

Romney attended Stanford University for a year,^{[18][nb 4]} where he worked as a night security guard in order to pay for trips home to see Ann.^[28] Although the campus was becoming radicalized with the beginnings of 1960s social and political movements, he kept a well-groomed appearance and participated in pre-Big Game actions designed to protect the Stanford Axe.^[18] In May 1966, he was part of a counter-protest against a group staging a sit-in in the university administration building in opposition to draft status tests.^[18][29]

In July 1966, he left for a thirty-month stay in France as a Mormon missionary,^[18][31] a traditional rite of passage that his father and many other relatives had volunteered for.^{[nb 5]} He arrived in Le Havre with ideas about how to change and promote the French Mission, while facing physical and economic deprivation in their cramped quarters.^[33][13] Rules against drinking, smoking, and dating were strictly enforced.^[13] Most individual Mormon missionaries do not gain many converts,^[35] and Romney was no exception:^[33] he later estimated ten to twenty for his entire mission.^[36] The nominally Catholic but secular, wine-loving French people were especially resistant to a religion that prohibits alcohol.^[18][13][30] He became demoralized, and later recalled it as the only time when "most of what I was trying to do was rejected."^[33] In Nantes, he suffered a bruised jaw while defending two female missionaries who were being bothered by a group of local rugby players.^[13] He continued to work hard; having grown up in Michigan rather than the more insular Utah world, Romney was better able to interact with the French than other missionaries.^[37][13] He was promoted to zone leader in Bordeaux in early 1968, then in the spring of that year became assistant to the mission president in Paris, the highest position for a missionary.^[33][13][38] In the Mission Home in Paris he enjoyed palace-like accommodations.^[38] Romney's support for the U.S. role in the Vietnam War was only reinforced when the French greeted him with hostility over the matter and he debated them in return.^[13][33] He witnessed the May 1968 general strike and student uprisings and was upset by the breakdown in social order.^[39]

In June 1968, an automobile he was driving in southern France was hit by another vehicle, seriously injuring him and killing one of his passengers, the wife of the mission president.^{[nb 6]} Romney, who was not at fault in the accident,^{[nb 6]} became co-acting president of a mission demoralized and disorganized by the May civil disturbances and by the car accident.^[37] He rallied and motivated the others and they met an ambitious goal of 200 baptisms for the year, the most for the mission in a decade.^[37] By the end of his stint in December 1968, he was overseeing the work of 175 fellow members.^[33][40] Romney developed a lifelong affection for France and its people, and speaks French.^[42] The experience in the country instilled in him a belief that life is fragile and that he needed seriousness of purpose.^[18][37][13] It also represented a crucible, after having been an indifferent Mormon growing up: "On a mission, your faith in Jesus Christ either evaporates or it becomes much deeper ... For me it became much deeper."^[33]

While he was away, Ann Davies had converted to the Mormon faith, guided by George Romney, and had begun attending Brigham Young University (BYU).^[18] Mitt was nervous that she had been wooed by others while he was away, and she had indeed started dating popular campus figure Kim S. Cameron and had sent Romney in France a "Dear John letter", greatly upsetting him; he wrote to her to in an attempt to win her back.^[43][15] At their first meeting following Romney's return they reconnected, and decided to get married immediately but agreed to wait three months to appease their parents.^[44] At Ann's request, Romney began attending Brigham Young too, in February 1969.^{[43][nb 4]} The couple were married on March 21, 1969, in a civil ceremony at Ann's family's home in Bloomfield Hills that was presided over by a church elder.^[46][47][48] The following day, the couple flew to Utah for a wedding ceremony at the Salt Lake Temple.^[46][47]

While Mitt attended Harvard, his father George W. Romney (pictured here with Richard M. Nixon) served as United States Secretary of Housing and Urban Development.

Romney had missed much of the tumultuous American anti-Vietnam War movement while away, and was surprised to learn that his father had turned against the effort during his unsuccessful 1968 presidential campaign.^[33] Regarding the military draft, Romney had initially received a student deferment, then, like most Mormon missionaries, a ministerial deferment while in France, and then a student deferment.^[33][49] When those ran out, his high number in the December 1969 draft lottery (300) ensured he would not be selected.^[33][49][50]

At culturally conservative BYU, he remained isolated from much of the upheaval of the era, and did not join in protests against the war, or the LDS Church's policy at the time of denying full membership to blacks.^[24][33][43] He became president of, and an innovative fundraiser for, the all-male Cougar Club booster organization and showed a new-found discipline in his studies.^[33][43] In his senior year, he took leave to work as driver and advance man for his mother Lenore Romney's eventually unsuccessful 1970 campaign for U.S. Senator from Michigan.^[24][46] He earned a Bachelor of Arts in English with highest honors in 1971,^[43] and gave commencement addresses to both the College of Humanities and to the whole of BYU.^{[nb 7]}

The Romneys' first son, Taggart, was born in 1970^[46] while they were undergraduates at Brigham Young^[52] and living in a basement apartment.^[33][43] Ann subsequently gave birth to Matt (1971), Josh (1975), Ben (1978), and Craig (1981).^[46] Her work as a homemaker would enable her husband to pursue his career.^[53]

Romney still wanted to pursue a business path, but his father, by now serving in President Richard Nixon's cabinet as U.S. Secretary of Housing and Urban Development, advised him that a law degree would be valuable to his career.^[54][55] Thus he became one of only fifteen students to enroll at the recently created joint Juris Doctor/Master of Business Administration four-year program coordinated between Harvard Law School and Harvard Business School.^[56] Fellow students considered him guilelessly optimistic, noting his solid work ethic and buttoned-down demeanor and appearance.^[56][57] He readily adapted to the business school's pragmatic, data-driven case study method of teaching, participated in class well, and led a study group whom he pushed to get all A's.^[55] He had a different social experience from most of his classmates, since he lived in a Belmont, Massachusetts, house with Ann and two children.^[46][55] He was non-ideological and did not involve himself in the political or social issues of the day.^[46][55] He graduated in 1975 cum laude from the law school, in the top third of that class, and was named a Baker Scholar for graduating in the top five percent of his business school class.^[51][56]

Business career[link]

Management consulting[link]

Romney was recruited by several firms and chose to remain in Massachusetts to work for Boston Consulting Group (BCG), reasoning that working as a management consultant to a variety of companies would better prepare him for a future position as a chief executive.^{[54][58][nb 8]} He was part of a 1970s wave of top graduates who chose to go into consulting rather than join a major company directly.^[60] His legal and business education proved useful in his job^[54] while he applied BCG principles such as the growth-share matrix.^[61] He was viewed as having a bright future there.^[54][62]

In 1977, he was hired away by Bain & Company, a management consulting firm in Boston that had been formed a few years earlier by Bill Bain and other former BCG employees.^[61][54][63] Bain would later say of the thirty-year-old Romney, "He had the appearance of confidence of a guy who was maybe ten years older."^[64] With Bain & Company, Romney learned what writers and business analysts have dubbed the "Bain way",^[54][63][65] which consisted of immersing the firm in each client's business,^[54][64] and not just issuing recommendations but staying with the company until changes were put into place.^[61][63][66] Romney became a vice president of the firm in 1978,^[15] and worked with clients such as the Monsanto Company, Outboard Marine Corporation, Burlington Industries, and Corning Incorporated.^[58] Within a few years, he was one of Bain & Company's best consultants and was sought after by clients over more senior partners.^[54][67]

Private equity[link]

Romney was restless for a company of his own to run, and in 1983, Bill Bain offered him the chance to head a new venture that would buy into companies, have them benefit from Bain techniques, and then reap higher rewards than consulting fees.^[54][61] He initially refrained from accepting the offer, and Bain re-arranged the terms in a complicated partnership structure so that there was no financial or professional risk to Romney.^[54][64][68] Thus, in 1984, Romney left Bain & Company to co-found the spin-off private equity investment firm, Bain Capital.^[66] In the face of skepticism from potential investors, Bain and Romney spent a year raising the $37 million in funds needed to start the new operation, which had fewer than ten employees.^[58][64][69] As general partner of the new firm, Romney spent little money on costs such as office appearance, and saw weak spots in so many potential deals that by 1986, few had been done.^[54] At first, Bain Capital focused on venture capital opportunities.^[54] Their first big success was a 1986 investment to help start Staples Inc., after founder Thomas G. Stemberg convinced Romney of the market size for office supplies and Romney convinced others; Bain Capital eventually reaped a nearly sevenfold return on its investment, and Romney sat on the Staples board of directors for over a decade.^[54][69][70]

Romney soon switched Bain Capital's focus from startups to the relatively new business of leveraged buyouts: buying existing firms with money mostly borrowed against their assets, partnering with existing management to apply the "Bain way" to their operations (rather than the hostile takeovers practiced in other leverage buyout scenarios), and selling them off in a few years.^[54][64] Existing CEOs were offered large equity stakes in the process, owing to Bain Capital's belief in the emerging agency theory that CEOs should be bound to maximizing shareholder value rather than other goals.^[70] Bain Capital lost most of its money in many of its early leveraged buyouts, but then started finding deals that made large returns.^[54] The firm invested in or acquired Accuride, Brookstone, Domino's Pizza, Sealy Corporation, Sports Authority, and Artisan Entertainment, as well as lesser-known companies in the industrial and medical sectors.^[54][64][71] He ran Bain Capital for fourteen years, during which time the firm's average annual internal rate of return on realized investments was 113 percent.^[58] Much of this profit was earned from a relatively small number of deals; Bain Capital's overall success–to–failure ratio was about even.^{[nb 9]}

Less an entrepreneur than an executive running an investment operation,^[67][72] Romney was skilled at presenting and selling the deals the company made.^[68] The firm initially gave a cut of its profits to Bain & Company, but Romney persuaded Bain to give that up.^[68] Within Bain Capital, Romney spread profits from deals widely within the firm to keep people motivated, often keeping less than ten percent for himself.^[73] Viewed as a fair manager, he received considerable loyalty from the firm's members.^[70] Romney's wary instincts were still in force at times, and he was generally data-driven and averse to risk.^[54][70] He wanted to drop a Bain Capital hedge fund that initially lost money, but other partners prevailed and it eventually gained billions.^[54] He also personally opted out of the Artisan Entertainment deal, not wanting to profit from a studio that produced R-rated films.^[54] Romney was on the board of directors of Damon Corporation, a medical testing company later found guilty of defrauding the government; Bain Capital tripled its investment before selling off the company, and the fraud was discovered by the new owners (Romney was never implicated).^[54] In some cases, Romney had little involvement with a company once acquired.^[69]

Bain Capital's leveraged buyouts sometimes led to layoffs, either soon after acquisition or later after the firm had left.^[61][68][69] How jobs added compared to those lost due to these investments and buyouts is unknown, due to a lack of records and Bain Capital's penchant for privacy on behalf of itself and its investors.^[74][75][76] In any case, maximizing the value of acquired companies and the return to Bain's investors, not job creation, was the firm's fundamental goal, as it was for most private equity operations.^[69][77] Bain Capital's acquisition of Ampad exemplified a deal where it profited handsomely from early payments and management fees, even though the subject company itself ended up going into bankruptcy.^[54][70][77] Dade Behring was another case where Bain Capital received an eightfold return on its investment, but the company itself was saddled with debt and laid off over a thousand employees before Bain Capital exited (the company subsequently went into bankruptcy, with more layoffs, before recovering and prospering).^[74] Bain was among the private equity firms that took the most fees in such cases.^[64][70]

In 1990, Romney was asked to return to Bain & Company, which was facing financial collapse.^[66] He was announced as its new CEO in January 1991^[78][79] but drew only a symbolic salary of one dollar.^[66] He managed an effort to restructure the firm's employee stock-ownership plan, real-estate deals and bank loans, while rallying the firm's thousand employees, imposing a new governing structure that included Bain and the other founding partners giving up control, and increasing fiscal transparency.^[54][58][66] Within about a year, he had led Bain & Company through a turnaround and returned the firm to profitability without further layoffs or partner defections.^[58] He turned Bain & Company over to new leadership and returned to Bain Capital in December 1992.^[54][79][80]

Romney took a leave of absence from Bain Capital in February 1999 to serve as the President and CEO of the 2002 Salt Lake City Olympic Games Organizing Committee.^[54][81] By that time, Bain Capital was on its way to being one of the top private equity firms in the nation,^[68] having increased its number of partners from 5 to 18, with 115 employees overall, and $4 billion under its management.^[64][69] Bain Capital's approach of applying consulting expertise to the companies it invested in became widely copied within the private equity industry.^[25][69] Economist Steven Kaplan would later say, "[Romney] came up with a model that was very successful and very innovative and that now everybody uses."^[70]

Personal wealth[link]

In August 2001, Romney announced that he would not return to Bain Capital.^[81] He transferred his ownership to other partners and negotiated an agreement that allowed him to receive a passive profit share as a retired partner in some Bain Capital entities, including buyout and investment funds.^[73][82] Because the private equity business continued to thrive, this deal brought him millions of dollars in annual income.^[73] As a result of his business career, by 2007, Romney and his wife had a net worth of between $190 and $250 million, most of it held in blind trusts since 2003.^[82] In 2012, it was estimated that he had amassed twice the net worth of the last eight presidents combined,^[83] and would rank among the four richest in American history if elected.^[83][84]

An additional blind trust existed in the name of the Romneys' children and grandchildren that was valued at between $70 and $100 million as of 2007.^[85] The couple's net worth remained in the same range as of 2011, and was still held in blind trusts.^[86] In 2010, Romney and his wife received $21.7 million in income, almost all of it from investments, of which about $3 million went to federal income taxes (a rate of 13.9 percent, based upon the beneficial rate accorded investment income by the U.S. tax code) and almost $3 million to charity, including $1.5 million to the LDS Church.^[87] Romney has always tithed to the church, including stock from Bain Capital holdings.^[13][88][89] In 2010, the Romney family's Tyler Charitable Foundation gave out about $650,000, with some of it going to organizations that fight specific diseases such as cystic fibrosis and multiple sclerosis.^[90]

Local LDS Church leadership[link]

During his years in business, Romney also served in the local lay clergy (consisting of all Mormon men over the age of 12).^[13] Around 1977, he became a counselor to the president of the Boston Stake.^[91] He later served as bishop of the ward (leader of the congregation) at Belmont, Massachusetts, from 1981 to 1986, acting as the ecclesiastical and administrative head of his congregation.^[92][93] As such, in addition to home teaching, he also formulated Sunday services and classes using LDS scriptures to guide the congregation.^[94] He forged bonds with other religious institutions in the area when the Belmont meetinghouse was destroyed by a fire of suspicious origins in 1984; the congregation rotated its meetings to other houses of worship while it was rebuilt.^[88][93]

From 1986 to 1994, he presided over the Boston Stake, which included more than a dozen wards in eastern Massachusetts with about 4,000 church members altogether.^[67][94][95] He organized a team to handle financial and management issues, sought to counter anti-Mormon sentiments, and tried to solve social problems among poor Southeast Asian converts.^[88][93] An unpaid position, his local church leadership often took 30 or more hours a week of his time,^[94] and he became known for his tireless energy in the role.^[67] He generally refrained from overnight business travel owing to his church responsibilities.^[94]

He took a hands-on role in general matters, helping in maintenance efforts in- and outside homes, visiting the sick, and counseling troubled or burdened church members.^[92][93][94] A number of local church members later credited him with turning their lives around or helping them through difficult times.^[88][93][94] Some others were rankled by his leadership style and desired a more consensus-based approach.^[93] Romney tried to balance the conservative dogma insisted upon by the church leadership in Utah with the desire of some Massachusetts members to have a more flexible application of doctrine.^[67] He agreed with some modest requests from the liberal women's group Exponent II for changes in the way the church dealt with women, but clashed with women whom he felt were departing too much from doctrine.^[67] In particular, he counseled women not to have abortions except in the rare cases allowed by LDS doctrine, and also in accordance with doctrine, encouraged prospective mothers who were not in successful marriages to give up children for adoption.^[67] Romney later said that the years spent as an LDS minister gave him direct exposure to people struggling in economically difficult circumstances, and empathy for those going through problematic family situations.^[96]

1994 U.S. senatorial campaign[link]

By 1993, Romney had been thinking about entering politics, partly based upon Ann's urging and partly to follow in his father's footsteps.^[46] He decided to challenge incumbent Democratic U.S. Senator Ted Kennedy, who was seeking re-election for the sixth time. Kennedy was potentially vulnerable that year – in part because of the unpopularity of the Democratic Congress as a whole, and in part because this was Kennedy's first election since the William Kennedy Smith trial in Florida, in which Kennedy had suffered some negative public relations regarding his character.^[97][98][99] Romney changed his affiliation from Independent to Republican in October 1993 and formally announced his candidacy in February 1994.^[46] He took a leave of absence from Bain Capital in November 1993, and stepped down from his church leadership role during 1994, due to the campaign.^[100][94]

Radio personality Janet Jeghelian took an early lead in polls among candidates for the Republican nomination for the Senate seat, but Romney proved the most effective fundraiser.^[101][102] He won 68 percent of the vote at the May 1994 Massachusetts Republican Party convention; businessman John Lakian finished a distant second and Jeghelian was eliminated.^[103] Romney defeated Lakian in the September 1994 primary with over 80 percent of the vote.^[15][104]

In the general election, Kennedy faced the first serious re-election challenger of his career in the young, telegenic, and well-funded Romney.^[97] Romney ran as a fresh face, as a businessperson who stated he had created ten thousand jobs, and as a Washington outsider with a solid family image and moderate stances on social issues.^[97][105] When Kennedy tried to tie Romney's policies to those of Ronald Reagan and George H. W. Bush, Romney responded, "Look, I was an independent during the time of Reagan-Bush. I'm not trying to take us back to Reagan-Bush."^[106] Romney stated: "Ultimately, this is a campaign about change."^[107] After two decades out of public view, his father George re-emerged during the campaign.^[108][109]

Romney's campaign was effective in portraying Kennedy as soft on crime, but had trouble establishing its own positions in a consistent manner.^[110] By mid-September 1994, polls showed the race to be approximately even.^{[97][111][112]} Kennedy responded with a series of attack ads, which focused on Romney's seemingly shifting political views on issues such as abortion and on the treatment of workers at the Ampad plant owned by Romney's Bain Capital.^{[97][113][114]} The latter was effective in blunting Romney's momentum.^[70] Kennedy and Romney held a widely watched late October debate without a clear winner, but by then, Kennedy had pulled ahead in polls and stayed ahead afterward.^[115] Romney spent $3 million of his own money in the race and more than $7 million overall.^{[116][nb 10]} In the November general election, despite a disastrous showing for Democrats overall, Kennedy won the election with 58 percent of the vote to Romney's 41 percent,^[54] the smallest margin in Kennedy's eight re-election campaigns for the Senate.^[119]

2002 Winter Olympics[link]

Romney, president and CEO of the Salt Lake Organizing Committee for the 2002 Winter Olympics, speaking before a curling match

Romney returned to Bain Capital the day after the election, but the loss had a lasting effect; he told his brother, "I never want to run for something again unless I can win."^[46][120] When his father died in 1995, Mitt donated his inheritance to BYU's George W. Romney Institute of Public Management and joined the board and was vice-chair of the Points of Light Foundation (which had incorporated his father's National Volunteer Center).^[45][81] His mother died in 1998. Romney felt restless as the decade neared a close; the goal of simply making more money was losing its appeal to him.^[46][120] He no longer had a church leadership position, although he still taught Sunday School.^[92] During the long and controversial approval and construction process for the $30 million Mormon temple in Belmont, he feared that as a political figure who had opposed Kennedy, he would become a focal point for opposition to the structure.^[93] He thus kept to a limited, behind-the-scenes role in attempts to ease tensions between the church and local residents, but locals nonetheless sometimes referred to it as "Mitt's Temple".^[88][92][93]

Ann Romney was diagnosed with multiple sclerosis in 1998; Mitt described watching her fail a series of neurological tests as the worst day of his life.^[46] After two years of severe difficulties with the disease, she found while living in Park City, Utah (where the couple had built a vacation home) a mixture of mainstream, alternative, and equestrian therapies that gave her a lifestyle mostly without limitations.^[53] When the offer came for him to take over the troubled 2002 Winter Olympics and Paralympics, to be held in Salt Lake City in Utah, she urged him to take it, and eager for a new challenge, he did.^[120][121] On February 11, 1999, Romney was hired as the president and CEO of the Salt Lake Organizing Committee for the Olympic and Paralympic Winter Games of 2002.^[122]

Before Romney came on, the event was running $379 million short of its revenue benchmarks.^[122] Plans were being made to scale back the Games to compensate for the fiscal crisis, and there were fears the Games might be moved away entirely.^[123] The Games had also been damaged by allegations of bribery involving top officials, including prior Salt Lake Olympic Committee president and CEO Frank Joklik. Joklik and committee vice president Dave Johnson were forced to resign.^[124] Romney was chosen by Utah figures looking for someone with expertise in business and law and with connections to the state and the LDS Church.^[125] The appointment faced some initial criticism from non-Mormons, and fears from Mormons, that it represented cronyism or gave the Games too Mormon an image.^[30]

Romney ran the planning for the Games like a business.^[126] He revamped the organization's leadership and policies, reduced budgets, and boosted fundraising, alleviated the concerns corporate sponsors and recruited many new ones.^[120][125] He appealed to Utah's citizenry with a message of optimism that helped restore confidence in the effort.^[120][126] He worked to ensure the safety of the Games following the September 11, 2001 terrorist attacks by coordinating a $300 million security budget.^[121] Overall, he oversaw a $1.32 billion budget, 700 employees, and 26,000 volunteers.^[122] The federal government provided between approximately $400 million^{[125][127][128]} and $600 million^[126][129] of that budget, much of it a result of Romney's having aggressively lobbied Congress and federal agencies.^{[129][130][131]} It would prove to be a record level of federal funding for the staging of a U.S. Olympics, a fact Romney would cite as a selling point during his campaign for the Massachusetts governorship.^[128][130] An additional federal $1.1 billion was spent on indirect support in the form of highway and transit projects.^[132]

Romney emerged as the public face of the Olympic effort, appearing in photographs, news stories and Olympics pins.^[120] Robert H. Garff, the chair of the organizing committee, later said that "It was obvious that he had an agenda larger than just the Olympics,"^[120] and that Romney wanted to use the Olympics to propel himself into the national spotlight and a political career.^[125][133] Garff believed the initial budget shortfall was not as bad as Romney portrayed, given there were still three years to reorganize.^[125] Utah Senator Bob Bennett said that much of the needed federal money was already in place and an analysis by The Boston Globe stated that the committee already had nearly $1 billion in committed revenues.^[125] Olympics critic Steve Pace, who led Utahns for Responsible Public Spending, thought Romney exaggerated the initial fiscal state in order to lay the groundwork for a well-publicized rescue.^[133] Kenneth Bullock, another board member of the organizing committee and also head of the Utah League of Cities and Towns, often clashed with Romney at the time, and later said that Romney deserved some credit for the turnaround but not as much as he claimed:^[120] Bullock said: "He tried very hard to build an image of himself as a savior, the great white hope. He was very good at characterizing and castigating people and putting himself on a pedestal."^[125]

Despite the initial fiscal shortfall, the Games ended up clearing a profit of $100 million.^[134] His performance as Olympics head was rated positively by 87 percent of Utahns.^[135] Romney and his wife contributed $1 million to the Olympics, and he donated to charity the $1.4 million in salary and severance payments he received for his three years as president and CEO.^[136]

Romney was widely praised for his efforts with the 2002 Winter Olympics^[121] including by President George W. Bush,^[25] and it solidified his reputation as a turnaround artist.^[125] Harvard Business School taught a case study based around his actions.^[61] He wrote a book about his experience titled Turnaround: Crisis, Leadership, and the Olympic Games, published in 2004. The role gave Romney experience in dealing with federal, state, and local entities, a public persona he had previously lacked, and the chance to re-launch his political aspirations.^[120] He was mentioned as a possible candidate for statewide office in both Massachusetts and Utah, and also as possibly joining the Bush administration.^{[121][137][138]}

Governor of Massachusetts[link]

2002 gubernatorial campaign[link]

In 2002, Republican Acting Governor Jane Swift's administration was plagued by political missteps and personal scandals.^[135] Many Republicans viewed her as a liability and considered her unable to win a general election.^[139] Prominent party figures – as well as the White House – wanted Romney to run for governor,^[137][140] and the opportunity appealed to him for its national visibility.^[141] One poll taken at that time showed Republicans favoring Romney over Swift by more than 50 percentage points.^[142] On March 19, 2002, Swift announced she would not seek her party's nomination, and hours later Romney declared his candidacy,^[142] for which would face no opposition in the primary.^[143] In June 2002, Massachusetts Democratic Party officials contested Romney's eligibility to run for governor, citing residency issues involving his time in Utah for the Olympics.^[144] That same month, the bipartisan Massachusetts State Ballot Law Commission unanimously ruled that he was an eligible candidate.^[145]

He again ran as a political outsider,^[135] saying he was "not a partisan Republican" but rather a "moderate" with "progressive" views.^[146] Supporters of Romney hailed his business success, especially with the Olympics, as the record of someone who would be able to bring a new era of efficiency into Massachusetts politics.^[143] The campaign was the first to use microtargeting techniques, in which fine-grained groups of voters were reached with narrowly tailored messaging.^[147] Nevertheless, Romney initially had difficulty connecting with voters and fell behind his Democratic opponent, Massachusetts State Treasurer Shannon O'Brien, in polls before rebounding.^[148] During the election he contributed over $6 million – a state record at the time – to the nearly $10 million raised for his campaign overall.^[149][150] Romney was elected governor on November 5, 2002, with 50 percent of the vote to O'Brien's 45 percent.^[151]

Tenure, 2003–2007[link]

Massachusetts State House portrait of Governor Mitt Romney, by artist Richard Whitney

When Romney was sworn in as the 70th governor of Massachusetts on January 2, 2003, ^[152] both houses of the Massachusetts state legislature held large Democratic majorities.^[153] He picked his cabinet and advisors more on managerial abilities than partisan affiliation.^[23] Upon entering office in the middle of a fiscal year, he faced an immediate $650 million shortfall and a projected $3 billion deficit for the next year.^[138] Unexpected revenue of $1.0–1.3 billion from a previously enacted capital gains tax increase and $500 million in unanticipated federal grants decreased the deficit to $1.2–1.5 billion.^[154][155] Through a combination of spending cuts, increased fees, and removal of corporate tax loopholes,^[154] the state ran surpluses of around $600–700 million for the last two full fiscal years Romney was in office, although it began running deficits again after that.^{[nb 11]}

Romney supported raising various fees by more than $300 million, including those for driver's licenses, marriage licenses, and gun licenses.^[138][154] He increased a special gasoline retailer fee by two cents per gallon, generating about $60 million per year in additional revenue.^[138][154] (Opponents said the reliance on fees sometimes imposed a hardship on those who could least afford them.)^[154] Romney also closed tax loopholes that brought in another $181 million from businesses over the next two years and over $300 million for his term.^[138][160] Romney did so in the face of conservative and corporate critics that considered them tax increases.^[160]

The state legislature, with Romney's support, also cut spending by $1.6 billion, including $700 million in reductions in state aid to cities and towns.^[161] The cuts also included a $140 million reduction in state funding for higher education, which led state-run colleges and universities to increase tuition by 63 percent over four years.^[138][154] Romney sought additional cuts in his last year as governor by vetoing nearly 250 items in the state budget, but all were overridden by the heavily Democratic legislature.^[162]

The cuts in state spending put added pressure on localities to reduce services or raise property taxes, and the share of town and city revenues coming from property taxes rose from 49 to 53 percent.^[138][154] The combined state and local tax burden in Massachusetts increased during Romney's governorship but remained below the national average.^[138]

Romney sought to bring near-universal health insurance coverage to the state. This came after Staples founder Stemberg told him at the start of his term that doing so would be the best way he could help people,^{[163][164][165]} and after the federal government, owing to the rules of Medicaid funding, threatened to cut $385 million in those payments to Massachusetts if the state did not reduce the number of uninsured recipients of health care services.^{[23][163][166]} Although he had not campaigned on the idea of universal health insurance,^[165] Romney decided that because people without insurance still received expensive health care, the money spent by the state for such care could be better used to subsidize insurance for the poor.^[164][165]

After positing that any measure adopted not raise taxes and not resemble the previous decade's failed "Hillarycare" proposal, Romney formed a team of consultants from diverse political backgrounds.^{[23][163][166]} Beginning in late 2004, they came up with a set of proposals more ambitious than an incremental one from the Massachusetts Senate and more acceptable to him than one from the Massachusetts House of Representatives that incorporated a new payroll tax.^{[23][163][166]} In particular, Romney pushed for incorporating an individual mandate at the state level.^[21] Past rival Ted Kennedy, who had made universal heath coverage his life's work and who, over time, had developed a warm relationship with Romney,^[167] gave the plan a positive reception, which encouraged Democratic legislators to cooperate.^[163][166] The effort eventually gained the support of all major stakeholders within the state, and Romney helped break a logjam between rival Democratic leaders in the legislature.^[163][166]

On April 12, 2006, Romney signed the resulting Massachusetts health reform law, commonly called "Romneycare", which requires nearly all Massachusetts residents to buy health insurance coverage or face escalating tax penalties, such as the loss of their personal income tax exemption.^[168] The bill also establishes means-tested state subsidies for people who do not have adequate employer insurance and whose income is below a threshold, with funds that were previously used to compensate for the health costs of the uninsured.^{[169][170][171]} He vetoed eight sections of the health care legislation, including a controversial $295-per-employee assessment on businesses that do not offer health insurance and provisions guaranteeing dental benefits to Medicaid recipients.^[168][172] The legislature overrode all eight vetoes, but the governor's office said the differences were not essential.^[172] The law was the first of its kind in the nation and became the signature achievement of Romney's term in office.^{[166][nb 12]}

At the beginning of his governorship, Romney opposed same-sex marriage and civil unions, but advocated tolerance and supported some domestic partnership benefits.^{[166][174][175]} Faced with the dilemma of choosing between same-sex marriage or civil unions after the November 2003 Massachusetts Supreme Judicial Court decision legalizing same-sex marriages (Goodridge v. Department of Public Health), Romney reluctantly backed a state constitutional amendment in February 2004 that would have banned same-sex marriage but still allow civil unions, viewing it as the only feasible way to ban same-sex marriage in Massachusetts.^[176] In May 2004, Romney instructed town clerks to begin issuing marriage licenses to same-sex couples, but citing a 1913 law that barred out-of-state residents from getting married in Massachusetts if their union would be illegal in their home state, no marriage licenses were to be issued to out-of-state same-sex couples not planning to move to Massachusetts.^[174][177] In June 2005, Romney abandoned his support for the compromise amendment, stating that the amendment confused voters who oppose both same-sex marriage and civil unions.^[174] Instead, Romney endorsed a petition effort led by the Coalition for Marriage & Family that would have banned same-sex marriage and made no provisions for civil unions.^[174] In 2004 and 2006, he urged the U.S. Senate to vote in favor of the Federal Marriage Amendment.^[178][179]

In 2005, Romney revealed a change of view regarding abortion, moving from the "unequivocal" pro-choice position expressed during his 2002 campaign to a pro-life one in opposition to Roe v. Wade.^[166] He subsequently vetoed a bill on pro-life grounds that would expand access to emergency contraception in hospitals and pharmacies^[180] (the veto was overridden by the legislature).^[181]

Romney generally used the bully pulpit approach towards promoting his agenda, staging well-organized media events to appeal directly to the public rather than pushing his proposals in behind-doors sessions with the state legislature.^[166] Romney dealt with a public crisis of confidence in Boston's Big Dig project – that followed a fatal ceiling collapse in 2006 – by wresting control of the project from the Massachusetts Turnpike Authority.^[166]

During 2004, Romney spent considerable effort trying to bolster the state Republican Party, but it failed to gain any seats in the state legislative elections that year.^[138][182] He was given a prime-time appearance at the 2004 Republican National Convention, and was already being discussed as a potential 2008 presidential candidate.^[183] Midway through his term, Romney decided that he wanted to stage a full-time run for president,^[184] and on December 14, 2005, announced that he would not seek re-election for a second term.^[185][186] As chair of the Republican Governors Association, Romney traveled around the country, meeting prominent Republicans and building a national political network;^[184] he spent part or all of more than 200 days out of state during 2006, preparing for his run.^[187]

He had a 61 percent job approval rating in public polls after his initial fiscal actions in 2003, but it began to sink after that.^[188] His frequent out-of-state travel contributed to a decline in his approval rating towards the end of his term;^[189][188] at 34 percent in November 2006, his rating level ranked 48th of the 50 U.S. governors.^[190] Dissatisfaction with Romney's administration and the weak condition of the Republican state party were among several factors that led to Democrat Deval Patrick's lopsided win over Republican Kerry Healey, Romney's Lieutenant Governor, in the 2006 Massachusetts gubernatorial election.^[191][189]

Romney filed to register a presidential campaign committee with the Federal Election Commission on his penultimate day in office as governor.^[192] His term ended January 4, 2007.

2008 presidential campaign[link]

Holding an "Ask Mitt Anything" session in Ames, Iowa, in May 2007

Romneys on Mackinac Island at the 2007 Republican Convention

At a rally in Battle Creek, Michigan, in mid-January 2008

Romney formally announced his candidacy for the 2008 Republican nomination for president on February 13, 2007, at the Henry Ford Museum in Dearborn, Michigan.^[193] In his speech, he frequently invoked his father and his own family and stressed experiences in the private, public, and voluntary sectors that had brought him to this point.^[193][194] He said, "Throughout my life, I have pursued innovation and transformation,"^[194] and casting himself as a political outsider, said, "I do not believe Washington can be transformed from within by a lifelong politician."^[195]

Romney's campaign initially emphasized his résumé of a highly profitable career in the business world and his stewardship of the Olympics.^{[184][196][nb 13]} He also had political experience as governor, together with a political pedigree courtesy of his father, and had a reputation for a strong work ethic and energy level.^{[184][196][65]} Ann Romney, who had become an outspoken advocate for those with multiple sclerosis,^[199] was in remission and would be an active participant in his campaign,^[200] helping to soften his political personality.^[65] Moreover, a number of commentators noted that with his square jaw and ample hair graying at the temples, the 6-foot-2-inch (1.88 m)^[201] Romney – referred to as handsome in scores of media stories^[202] – physically matched one of the common images of what some believed a president should look like.^{[66][203][204][205]} Romney's liabilities included having run for senator and served as governor in one of the nation's most liberal states, having taken some positions there that were opposed by the party's conservative base, and subsequently shifting those positions.^{[184][196][200]} His religion was also viewed with suspicion and skepticism by some in the Evangelical portion of the party.^[206]

Romney assembled for his campaign a veteran group of Republican staffers, consultants, and pollsters.^[196][207] He was little-known nationally, though, and stayed around the 10 percent range in Republican preference polls for the first half of 2007.^[184] He proved the most effective fundraiser of any of the Republican candidates;^[208] his Olympics ties helped him with fundraising from Utahns and from sponsors and trustees of the games.^[136] He also partly financed his campaign with his own personal fortune.^[196] These resources, combined with the mid-year near-collapse of nominal front-runner John McCain's campaign, made Romney a threat to win the nomination and the focus of the other candidates' attacks.^[209] Romney's staff suffered from internal strife and the candidate himself was indecisive at times, constantly asking for more data before making a decision.^[196][210]

During all of his political campaigns, Romney has generally avoided speaking publicly about specific Mormon doctrines, referring to the U.S. Constitution prohibition of religious tests for public office.^[211] But persistent questions about the role of religion in Romney's life in this race, as well as Southern Baptist minister and former Governor of Arkansas Mike Huckabee's rise in the polls based upon an explicitly Christian-themed campaign, led to the December 6, 2007, "Faith in America" speech.^[212] He said should neither be elected nor rejected based upon his religion,^[213] and echoed Senator John F. Kennedy's famous speech during his 1960 presidential campaign in saying, "I will put no doctrine of any church above the plain duties of the office and the sovereign authority of the law."^[212] Instead of discussing the specific tenets of his faith, he said that he would be informed by it and that, "Freedom requires religion just as religion requires freedom. Freedom and religion endure together, or perish alone."^[212][213] Academics would later study the role religion had played in the campaign.^{[nb 14]}

In the January 3, 2008, Iowa Republican caucuses, the first contest of the primary season, Romney received 25 percent of the vote and placed second to the vastly outspent Huckabee, who received 34 percent.^[216][217] Of the 60 percent of caucus-goers who were evangelical Christians, Huckabee was supported by about half of them while Romney by only a fifth.^[216] Two days later, Romney won the lightly contested Wyoming Republican caucuses.^[218]

At a Saint Anselm College debate, Huckabee and McCain pounded away at Romney's image as a flip flopper.^[216] Indeed, this label would stick to Romney through the campaign^[196] (but was one that Romney rejected as unfair and inaccurate, except for his acknowledged change of mind on abortion).^[65][219] Romney seemed to approach the campaign as a management consulting exercise, and showed a lack of personal warmth and political feel; journalist Evan Thomas wrote that Romney "came off as a phony, even when he was perfectly sincere."^[65][220] Romney's staff would conclude that competing as a candidate of social conservatism and ideological purity rather than of pragmatic competence had been a mistake.^[65]

Romney finished in second place by 5 percentage points to the resurgent McCain in the next-door-to-his-home-state New Hampshire primary on January 8.^[216] Romney rebounded to win the January 15 Michigan primary over McCain by a solid margin, capitalizing on his childhood ties to the state and his vow to bring back lost automotive industry jobs which was seen by several commentators as unrealistic.^{[nb 15]} On January 19, Romney won the lightly contested Nevada caucuses, but placed fourth in the intense South Carolina primary, where he had effectively ceded the contest to his rivals.^[225] McCain gained further momentum with his win in South Carolina, leading to a showdown between him and Romney in the Florida primary.^[226][227]

For ten days, Romney campaigned intensively on economic issues and the burgeoning subprime mortgage crisis, while McCain repeatedly, and inaccurately, asserted that Romney favored a premature withdrawal of U.S. forces from Iraq.^{[nb 16]} McCain won key last-minute endorsements from Florida Senator Mel Martinez and Governor Charlie Crist, which helped push him to a 5 percentage point victory on January 29.^[226][227] Although many Republican officials were now lining up behind McCain,^[227] Romney persisted through the nationwide Super Tuesday contests on February 5. There he won primaries or caucuses in several states, including Massachusetts, Alaska, Minnesota, Colorado, and Utah, but McCain won more, including large states such as California and New York.^[229] Trailing McCain in delegates by a more than two-to-one margin, Romney announced the end of his campaign on February 7 during a speech before the Conservative Political Action Conference in Washington.^[229]

Altogether, Romney had won 11 primaries and caucuses,^[230] received about 4.7 million total votes,^[231] and garnered about 280 delegates.^[232] He spent $110 million during the campaign, including $45 million of his own money.^[233]

Romney endorsed McCain for president a week later.^[232] He became one of the McCain campaign's most visible surrogates, appearing on behalf of the GOP nominee at fundraisers, state Republican party conventions, and on cable news programs.^[234] His efforts earned McCain's respect and the two developed a warmer relationship; he was on the nominee's short list for the vice presidential running mate slot, where his economic expertise would have balanced one of McCain's weaknesses.^[235] McCain, behind in the polls, opted instead for a high-risk, high-reward "game changer", and selected Alaska Governor Sarah Palin.^[236] McCain lost the election to Democratic Senator Barack Obama.

Activity between presidential campaigns[link]

Both Mitt Romney and his wife Ann (pictured) spoke at the Conservative Political Action Conference in 2011

Following the election, Romney paved the way for a possible 2012 presidential campaign by using his Free and Strong America political action committee (PAC) to raise money for other Republican candidates and to pay his existing political staff's salaries and consulting fees.^[237][238] An informal network of former staff and supporters around the nation were eager for him to run again.^[239] He continued to give speeches and raise funds for Republicans,^[240] but turned down many potential media appearances, fearing overexposure.^[219] He also spoke before business, educational, and motivational groups.^[241] He served on the board of directors of Marriott International from 2009 to 2011 (having earlier served on it from 1993 to 2002).^[242]

In 2009, the Romneys sold their primary residence in Belmont and their ski chalet in Utah, leaving them an estate along Lake Winnipesaukee in Wolfeboro, New Hampshire, and an oceanfront home in the La Jolla district of San Diego, California, which they had bought the year before.^{[219][243][244]} The San Diego home was beneficial in location and climate for Ann Romney's multiple sclerosis therapies and for recovering from her late 2008 diagnosis and lumpectomy for mammary ductal carcinoma in situ.^{[243][245][246]} Both it and the New Hampshire location were near some of their grandchildren,^[243] who by 2011 numbered sixteen.^[247] Romney maintained his voting registration in Massachusetts, however, and bought a smaller condominium in Belmont during 2010.^{[245][248][nb 17]} In February 2010, Romney had a minor altercation with LMFAO member Skyler Gordy, known as Sky Blu, on an airplane flight.^{[nb 18]}

Romney's book, No Apology: The Case for American Greatness, was released in March 2010; an 18-state book tour was undertaken.^[255] The book, which debuted atop The New York Times Best Seller list,^[256] avoided anecdotes about his personal or political life in favor of a presentation of his economic and geopolitical views.^[257][258] Earnings from the book were donated to charity.^[86]

In nationwide opinion polling for the 2012 Republican Presidential primaries, Romney led or placed in the top three with Palin and Huckabee. A January 2010 National Journal survey of political insiders found that a majority of Republican insiders, and a plurality of Democratic insiders, predicted Romney would be the party's 2012 nominee.^[259] Romney campaigned heavily for Republican candidates in the 2010 midterm elections,^[260] raising more money than the other prospective 2012 Republican presidential candidates.^[261] Beginning in early 2011, Romney presented a more relaxed visual image, including rarely wearing a necktie.^[262][263]

2012 presidential campaign[link]

Romney making an appearance in Livonia, Michigan, days after his June 2011 formal campaign announcement

On April 11, 2011, Romney announced in a video taped outdoors at the University of New Hampshire that he had formed an exploratory committee for a run for the Republican presidential nomination.^[264][265] A Quinnipiac University political science professor stated, "We all knew that he was going to run. He's really been running for president ever since the day after the 2008 election."^[265]

Romney stood to gain from the Republican electorate's tendency to nominate candidates who had previously run for president and appeared to be "next in line" to be chosen.^{[239][266][267]} The early stages of the race found him as the apparent front-runner in a weak field, especially in terms of fundraising prowess and organization.^{[268][269][270]} Perhaps his greatest hurdle in gaining the Republican nomination was party opposition to the Massachusetts health care reform law that he had shepherded five years earlier.^{[263][265][267]} As many potential Republican candidates decided not to run (including Mike Pence, John Thune, Haley Barbour, Mike Huckabee, and Mitch Daniels), Republican party figures searched for plausible alternatives to Romney.^[268][270]

On June 2, 2011, he formally announced the start of his campaign. Speaking on a farm in Stratham, New Hampshire, he focused on the economy and criticized President Obama's handling of it.^[271] He said, "In the campaign to come, the American ideals of economic freedom and opportunity need a clear and unapologetic defense, and I intend to make it – because I have lived it."^[267]

Giving an interview at a supporters rally in Paradise Valley, Arizona

Romney raised $56 million during 2011, far more than any of his Republican opponents,^[272] and refrained from spending any of his own money on his campaign.^[273] He initially ran a low-key, low-profile campaign.^[274] Michele Bachmann staged a brief surge in polls, then by September 2011, Romney's chief rival in polls was a recent entrant, Texas Governor Rick Perry.^[275] Perry and Romney exchanged sharp criticisms of each other during a series of debates among the Republican candidates.^[276] The October 2011 decisions of Chris Christie and Sarah Palin not to run finally settled the field.^[277][278] Perry faded after poor performances in those debates, while Herman Cain's long-shot bid gained popularity until allegations of sexual misconduct derailed him.^[279][280]

Romney continued to seek support from a wary Republican electorate; at this point in the race, his poll numbers were relatively flat and at a historically low level for a Republican frontrunner.^{[277][281][282]} After the charges of flip-flopping that marked his 2008 campaign began to accumulate again, Romney declared in November 2011 that "I've been as consistent as human beings can be."^{[283][284][285]} In the final month before voting began, Newt Gingrich enjoyed a major surge, taking a solid lead in national polls and in most of the early caucus and primary states,^[286] before settling back into parity or worse with Romney following a barrage of negative ads from Restore Our Future, a pro-Romney Super PAC.^[287]

In the initial 2012 Iowa caucuses of January 3, Romney was announced as the victor on election night with 25 percent of the vote, edging out a late-gaining Rick Santorum by eight votes (with an also-strong Ron Paul finishing third),^[288] but sixteen days later, Santorum was certified as the winner by a 34-vote margin.^[289] Romney decidedly won the New Hampshire primary the following week with a total of 39 percent; Paul finished second and Jon Huntsman third.^[290]

In the run-up to the South Carolina Republican primary, Gingrich launched attack ads criticizing Romney for causing job losses while at Bain Capital, Perry referred to Romney's role there as "vulture capitalism", and Sarah Palin questioned whether Romney could prove his claim that 100,000 jobs were created during that time.^[291][292] Many conservatives rallied in defense of Romney, rejecting what they inferred as criticism of free-market capitalism.^[291] However, during two debates, Romney fumbled questions about releasing his income tax returns, while Gingrich gained support with audience-rousing attacks on the debate moderators.^[293][294] Romney's double-digit lead in state polls evaporated and he lost to Gingrich by 13 points in the January 21 primary.^[293] Combined with the delayed loss in Iowa, Romney's admitted bad week represented a lost chance to end the race early, and he decided to release his tax returns quickly.^[293][295] The race turned to the Florida Republican primary, where in debates, appearances, and advertisements, Romney unleashed a concerted, unrelenting attack on Gingrich's past record and associations and current electability.^[296][297] Romney enjoyed a big spending advantage from both his campaign and his aligned Super PAC, and after a record-breaking rate of negative ads from both sides, Romney won Florida on January 31, gaining 46 percent of the vote to Gingrich's 32 percent.^[298]

At local voting station on Super Tuesday 2012

There were several caucuses and primaries during February, and Santorum won three in a single night early in the month, propelling him into the lead in national and some state polls and positioning him as Romney's main rival.^[299] Romney won the other five, including a closely fought contest in his home state of Michigan at the end of the month.^[300][301] In the Super Tuesday primaries and caucuses of March 6, Romney won six of ten contests, including a narrow victory in Ohio over a greatly outspent Santorum, and although he failed to win decisively enough to end the race, still held a more than two-to-one edge over Santorum in delegates.^[302] Romney maintained his delegate margin through subsequent contests,^[303] and Santorum stopped his campaign on April 10.^[304] Following a sweep of five more contests on April 24, the Republican National Committee put its resources behind Romney as the party's presumptive nominee.^[305] Romney clinched a majority of the delegates with a win in the Texas primary on May 29.

Political positions and public perceptions[link]

For much of his business career, Romney did not take public political positions.^[306][307] While he had kept abreast of national politics during college,^[33] and the circumstances of his father's presidential campaign loss would irk him for decades,^[24] his early philosophical influences were often non-political, as during his missionary days when he read Napoleon Hill's pioneering self-help tome Think and Grow Rich, and encouraged his colleagues to do the same.^[13][61] Until his 1994 U.S. Senate campaign, he was registered as an Independent.^[46] In the 1992 Democratic Party presidential primaries, he voted for the Democratic former senator from Massachusetts, Paul Tsongas.^[306][308]