The Wayback Machine - http://web.archive.org./web/20120902040341/http://wn.com:80/Adidas
Saturday, 01 September 2012
adidas | Team GB Don't Stop Me Now
adidas Originals - Star Wars™ Cantina 2010
adidas | David Beckham pops up at the #takethestage photobooth
adidas | Served by the Best: Ana Ivanovic, Fernando Verdasco & Gilles Simon
adidas is all in -- 120 Edition
adidas Originals presents The Do-Over Osaka 2012
adidas Team GB | What Will You Take? London 2012
adidas Originals presents The Do-Over Brooklyn 2012
Adidas Predator LZ | Unboxing Video
all in, all 2012 - #2@12 social media barricade
adidas Presents | adizero primeknit
adidas Basketball: The Return of D Rose: Episode 1- BELIEF

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adidas | Team GB Don't Stop Me Now/video details
  • Order:
  • Published: 12 Aug 2012
  • Duration: 2:39
  • Updated: 27 Aug 2012
Author: adidas
Olympic medallists Sir Chris Hoy, Jessica Ennis, Victoria Pendleton, Louis Smith and Pete Reed are joined by a number of other athletes from Team GB in their own version of Queen's 'Don't Stop Me Now' - celebrating the success of London 2012. www.adidas.com www.facebook.com www.twitter.com Buy Queen 'Don't Stop Me Now' from iTunes: a.did.as
http://web.archive.org./web/20120902040341/http://wn.com/adidas | Team GB Don't Stop Me Now/video details
adidas Originals - Star Wars™ Cantina 2010/video details
  • Order:
  • Published: 04 Jun 2010
  • Duration: 2:10
  • Updated: 27 Aug 2012
Author: adidasoriginals
www.facebook.com adidas Originals invites you to join David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, DJ Neil Armstrong and some of your dear, old friends for an intergalactic 2010 FIFA World Cup™ viewing party that you'll never forget.
http://web.archive.org./web/20120902040341/http://wn.com/adidas Originals - Star Wars™ Cantina 2010/video details
adidas | David Beckham pops up at the #takethestage photobooth/video details
  • Order:
  • Published: 24 Jul 2012
  • Duration: 1:29
  • Updated: 27 Aug 2012
Author: adidas
The surprise of a lifetime was unveiled at Westfield Stratford City as adidas brought astonished shoppers face to face with global icon David Beckham. Find us: www.adidas.com www.facebook.com www.twitter.com
http://web.archive.org./web/20120902040341/http://wn.com/adidas | David Beckham pops up at the #takethestage photobooth/video details
adidas | Served by the Best: Ana Ivanovic, Fernando Verdasco & Gilles Simon/video details
  • Order:
  • Published: 24 Aug 2012
  • Duration: 1:56
  • Updated: 27 Aug 2012
Author: adidas
Ahead of the 2012 US Open in New York, we brought together a group of tennis fans to experience a day they will never forget. With the help of top tennis coach Mats Merkel and some of the worlds best players; Ana Ivanovic, Fernando Verdasco, Gilles Simon and rising star Jack Sock the kids were 'Served by the Best'. www.twitter.com
http://web.archive.org./web/20120902040341/http://wn.com/adidas | Served by the Best: Ana Ivanovic, Fernando Verdasco & Gilles Simon/video details
adidas is all in -- 120 Edition/video details
  • Order:
  • Published: 13 Mar 2011
  • Duration: 2:00
  • Updated: 26 Aug 2012
Author: adidas
Heart over head. Inclusion over ego. United by passion, we go all in. Go all in at www.adidas.com to see more. Music is "Civilization" from the new album from Justice. Buy it now on iTunes! bit.ly
http://web.archive.org./web/20120902040341/http://wn.com/adidas is all in -- 120 Edition/video details
adidas Originals presents The Do-Over Osaka 2012/video details
  • Order:
  • Published: 14 Aug 2012
  • Duration: 2:09
  • Updated: 26 Aug 2012
Author: adidasoriginals
The Do-Over and adidas Originals took off to Asia on May 5th, 2012 for a major get down underneath a bridge along the water in Osaka, Japan. The first ever Do-Over event in Osaka was a major success and brought out all sorts of lovely folks for a sunkissed afternoon. DJ's J.Rocc, LeFtO, Yoshi (Kyoto Jazz Massive), Altz, Kota (Dr. Octopus) and The Do-Over's own Haycock were joined by MC / Host MED, all contributing to a diverse and extra funky soundtrack for the day. Music: James Pants "We're Through (Instrumental version)" Shot and edited by Taro Mikami
http://web.archive.org./web/20120902040341/http://wn.com/adidas Originals presents The Do-Over Osaka 2012/video details
adidas Team GB | What Will You Take? London 2012/video details
  • Order:
  • Published: 01 Jul 2012
  • Duration: 1:01
  • Updated: 26 Aug 2012
Author: adidas
Join adidas and Team GB in taking the stage in the once in a lifetime 2012 London Olympic Games. Will You Rise Up To Take The Stage? Watch more "Take The Stage" videos: Triple Jumper Phillips Idowu: youtu.be Gymnast Louis Smith: youtu.be Athlete Jessica Ennis: youtu.be Diver Tom Daley: youtu.be Features: Jessica Ennis: Athlete Tom Daley: Diver Louis Smith: Gymnast Philips Idowu: Triple Jumper See more on our site: www.adidas.com Like our page on Facebook: www.facebook.com Follow us on Twitter: www.twitter.com
http://web.archive.org./web/20120902040341/http://wn.com/adidas Team GB | What Will You Take? London 2012/video details
adidas Originals presents The Do-Over Brooklyn 2012/video details
  • Order:
  • Published: 14 Aug 2012
  • Duration: 1:30
  • Updated: 23 Aug 2012
Author: adidasoriginals
The Do-Over packed it's bags and set off to Brooklyn over Memorial Day Weekend 2012 for a major explosion of good times at Dekalb Market in Downtown Brooklyn on Sunday May 27th. All five boroughs represented heavily as special guests Pete Rock, Spinna, Monk One, Eleven and Ayres joined resident Jamie Strong along with mic controller Phonte Gallo. Shot + edited by TheVideoMouse (www.thevideomouse.com) Music - Artist: Dam-Funk Title: "Hood Pass Intact"
http://web.archive.org./web/20120902040341/http://wn.com/adidas Originals presents The Do-Over Brooklyn 2012/video details
Adidas Predator LZ | Unboxing Video/video details
  • Order:
  • Published: 31 May 2012
  • Duration: 7:05
  • Updated: 12 Jul 2012
Author: BaByXClan1
This is just a unboxing video of the new Adidas predator lz hope you like it the linki for my other adidas predator preview video is www.youtube.com
http://web.archive.org./web/20120902040341/http://wn.com/Adidas Predator LZ | Unboxing Video/video details
all in, all 2012 - #2@12 social media barricade/video details
  • Order:
  • Published: 09 Aug 2012
  • Duration: 1:17
  • Updated: 27 Aug 2012
Author: adidas
London 2012 is by far the most social games yet. Fans tweeting athletes, athletes tweeting fans. To celebrate the greatest social frenzy in the history of the games we've tech'd-up this red adiPower Barricade to receive tweets straight to the shoe. Tweet the shoe direct @adidasbarricade. It's the future of athlete connectivity and another episode in a series of red performance shoes customized with moments from the games. all in. all 2012. Soundtrack: Ty - 'Haha'
http://web.archive.org./web/20120902040341/http://wn.com/all in, all 2012 - #2@12 social media barricade/video details
adidas Presents | adizero primeknit/video details
  • Order:
  • Published: 09 Aug 2012
  • Duration: 2:14
  • Updated: 25 Aug 2012
Author: adidas
Using the latest design tools with our new seamless engineering technology, adidas has created this first-of-its-kind running shoe, the adizero primeknit. While sport shoes are usually made from lots of separate pieces, this breakthrough method digitally knits the entire upper in just one. Knitting fused yarn allows us to fine-tune the exact amount of flexibility and support needed in every part of the shoe. This means lightweight comfort that wraps seamlessly around your foot, whilst fewer materials produce less waste. adizero primeknit: all you need nothing more
http://web.archive.org./web/20120902040341/http://wn.com/adidas Presents | adizero primeknit/video details
adidas Basketball: The Return of D Rose: Episode 1- BELIEF/video details
  • Order:
  • Published: 22 Aug 2012
  • Duration: 2:56
  • Updated: 27 Aug 2012
Author: adidasbasketball
The Return of D Rose has begun. What's inside him, can't be stopped. See his Belief in himself, family, team and fans. Join his rise. all in for D Rose. Get inside access and join #TheReturn at: D Rose Twitter: www.twitter.com/drose adidas Basketball Twitter: www.twitter.com/adidashoops
http://web.archive.org./web/20120902040341/http://wn.com/adidas Basketball: The Return of D Rose: Episode 1- BELIEF/video details
adidas Originals | all Originals Represent | Full Version/video details
  • Order:
  • Published: 01 Aug 2012
  • Duration: 1:01
  • Updated: 27 Aug 2012
Author: adidasoriginals
all Originals Represent. Represent your crew. Find more from the world of adidas Originals at www.adidas.com The new spot features Nicki Minaj, Jeremy Scott, Big Sean, Sky Ferreira, 2NE1, Kids These Days and Derrick Rose representing their crew. #alloriginals #represent More updates at www.facebook.com and www.twitter.com
http://web.archive.org./web/20120902040341/http://wn.com/adidas Originals | all Originals Represent | Full Version/video details
  • adidas | Team GB Don't Stop Me Now...2:39
  • adidas Originals - Star Wars™ Cantina 2010...2:10
  • adidas | David Beckham pops up at the #takethestage photobooth...1:29
  • adidas | Served by the Best: Ana Ivanovic, Fernando Verdasco & Gilles Simon...1:56
  • adidas is all in -- 120 Edition...2:00
  • adidas Originals presents The Do-Over Osaka 2012...2:09
  • adidas Team GB | What Will You Take? London 2012...1:01
  • adidas Originals presents The Do-Over Brooklyn 2012...1:30
  • Adidas Predator LZ | Unboxing Video...7:05
  • all in, all 2012 - #2@12 social media barricade...1:17
  • adidas Presents | adizero primeknit...2:14
  • adidas Basketball: The Return of D Rose: Episode 1- BELIEF...2:56
  • adidas Originals | all Originals Represent | Full Version...1:01
Olympic medallists Sir Chris Hoy, Jessica Ennis, Victoria Pendleton, Louis Smith and Pete Reed are joined by a number of other athletes from Team GB in their own version of Queen's 'Don't Stop Me Now' - celebrating the success of London 2012. www.adidas.com www.facebook.com www.twitter.com Buy Queen 'Don't Stop Me Now' from iTunes: a.did.as
2:39
adi­das | Team GB Don't Stop Me Now
Olympic medal­lists Sir Chris Hoy, Jes­si­ca Ennis, Vic­to­ria Pendle­ton, Louis Smith and Pete ...
pub­lished: 12 Aug 2012
Au­thor: adi­das
2:10
adi­das Orig­i­nals - Star Wars™ Canti­na 2010
www.​facebook.​com adi­das Orig­i­nals in­vites you to join David Beck­ham, Daft Punk, Snoop Dogg...
pub­lished: 04 Jun 2010
1:29
adi­das | David Beck­ham pops up at the #takethestage pho­to­booth
The sur­prise of a life­time was un­veiled at West­field Strat­ford City as adi­das brought asto...
pub­lished: 24 Jul 2012
Au­thor: adi­das
1:56
adi­das | Served by the Best: Ana Ivanovic, Fer­nan­do Ver­das­co & Gilles Simon
Ahead of the 2012 US Open in New York, we brought to­geth­er a group of ten­nis fans to exper...
pub­lished: 24 Aug 2012
Au­thor: adi­das
2:00
adi­das is all in -- 120 Edi­tion
Heart over head. In­clu­sion over ego. Unit­ed by pas­sion, we go all in. Go all in at www.​adi...
pub­lished: 13 Mar 2011
Au­thor: adi­das
2:09
adi­das Orig­i­nals pre­sents The Do-Over Osaka 2012
The Do-Over and adi­das Orig­i­nals took off to Asia on May 5th, 2012 for a major get down un...
pub­lished: 14 Aug 2012
1:01
adi­das Team GB | What Will You Take? Lon­don 2012
Join adi­das and Team GB in tak­ing the stage in the once in a life­time 2012 Lon­don Olympic ...
pub­lished: 01 Jul 2012
Au­thor: adi­das
1:30
adi­das Orig­i­nals pre­sents The Do-Over Brook­lyn 2012
The Do-Over packed it's bags and set off to Brook­lyn over Memo­ri­al Day Week­end 2012 fo...
pub­lished: 14 Aug 2012
7:05
Adi­das Preda­tor LZ | Un­box­ing Video
This is just a un­box­ing video of the new Adi­das preda­tor lz hope you like it the linki for...
pub­lished: 31 May 2012
Au­thor: BaByX­Clan1
1:17
all in, all 2012 - #2@​12 so­cial media bar­ri­cade
Lon­don 2012 is by far the most so­cial games yet. Fans tweet­ing ath­letes, ath­letes tweet­ing...
pub­lished: 09 Aug 2012
Au­thor: adi­das
2:14
adi­das Pre­sents | adize­ro primeknit
Using the lat­est de­sign tools with our new seam­less en­gi­neer­ing tech­nol­o­gy, adi­das has cre...
pub­lished: 09 Aug 2012
Au­thor: adi­das
2:56
adi­das Bas­ket­ball: The Re­turn of D Rose: Episode 1- BE­LIEF
The Re­turn of D Rose has begun. What's in­side him, can't be stopped. See his Belie...
pub­lished: 22 Aug 2012
1:01
adi­das Orig­i­nals | all Orig­i­nals Rep­re­sent | Full Ver­sion
all Orig­i­nals Rep­re­sent. Rep­re­sent your crew. Find more from the world of adi­das Orig­i­nals...
pub­lished: 01 Aug 2012
2:55
MY ADI­DAS - The Music Video by RUN DMC \\\
MY ADI­DAS RUN DMC...
pub­lished: 29 Aug 2009
Au­thor: IHS7
Vimeo results:
7:26
Sasha DiGiu­lian. "Pure Imag­i­na­tion" 5.14d (9a).
Filmed and Edit­ed by: 3SM Music by: Eman­ci­pa­tor (www.​emancipatormusic.​com) On Oc­to­ber 15t...
pub­lished: 07 Dec 2011
2:36
Adi­das France - 3D Map­ping Pro­jec­tion
When it comes to 3D map­ping pro­jec­tion - It is still al­ways all about cre­ativ­i­ty, not the ...
pub­lished: 18 Mar 2011
Au­thor: The Cool Hunter
2:00
adi­das, all in
Di­rec­tor: Ro­main Gavras Di­rec­tor of Pho­tog­ra­phy: André Chemetoff Ed­i­tor: Wal­ter Mau­ri­ot & ...
pub­lished: 15 Apr 2011
Au­thor: RO­MAIN-GAVRAS
2:29
123K­LAN REEL 2011
FOL­LOW US ON TWIT­TER: @123k­lan @BAN­DIT1SM...
pub­lished: 03 Feb 2011
Au­thor: 123 KLAN
Youtube results:
2:34
Korn - ADI­DAS
Music video by Korn per­form­ing ADI­DAS. (C) 1996 SONY BMG MUSIC EN­TER­TAIN­MENT...
pub­lished: 25 Oct 2009
Au­thor: Ko­rn­VE­VO
8:11
adi­das Skate­board­ing Mel­bourne Fea­ture
Mel­bourne, Aus­tralia cam­paign shoot in March 2012 with Mark Gon­za­les, Den­nis Busenitz, Sil...
pub­lished: 15 Jun 2012
1:01
adi­das WE ALL RUN: David Beck­ham, Li­onel Messi, Der­rick Rose and Katy Perry go all in -- 60 edi­tion
We all have a dif­fer­ent rea­son to run. Watch David Beck­ham, Li­onel Messi, Der­rick Rose and...
pub­lished: 28 Mar 2012
Au­thor: adi­das
2:09
adi­das | Team GB Cy­cling - ADIPOW­ER Mus­cle Warm­ing Tech­nol­o­gy
The British cy­cling team take us through adi­das' new ADIPOW­ER mus­cle warm­ing tech­nolog...
pub­lished: 30 Jul 2012
Au­thor: adi­das




  • Discount Shoes Here!! Adidas Campus Vulc Mid Shoe Women Purple Black
    WN / Generic User
  • Adidas World of Football (TM) in Berlin; ticket selling points during the rehearsal of the opening ceremony.
    Creative Commons / Times
  • France's Yann M'Vila, left, and Mathieu Valbuena, right, take off their Adidas tracksuit tops before the international friendly soccer match between England and France at Wembley stadium in London, Wednesday, Nov. 17, 2010.
    AP / Tom Hevezi
  • Adidas Climacool shoe ad inside a mall in Bangkok, Thailand.
    WN / RTayco
  • Adidas sports store
    WN / RTayco
  • Adidas Fresh Impact – Limited Edition
    Creative Commons
  • An Adidas casual shoe, with the company's distinctive three parallel bars
    Creative Commons
  • Bernard Tapie, a former French businessman who once owned Adidas but has since relinquished his control over the company due to debt
    Creative Commons
  • Adidas AG is a quality standards.
    WN / Periasamy
  • Adidas Sandals
    Creative Commons / Crispy1995 (talk | contribs)
  • Adidas Sandals
    Creative Commons / Adilette1972
  • A German engineer of Cairos Technologies tests the new Adidas ball
    AP / Martin Mejia
  • Adidas - Shoe Store
    WN / Sweet Radoc
  • Adidas - Shoe Store
    WN / Sweet Radoc
  • A German engineer of Cairos Technologies tests the new Adidas ball
    AP / Martin Mejia
  • Adidas Performance Store The Gateway.
    Creative Commons / Wowzamboangacity
  • Diego Forlan, adidas Golden Ball Winner, center, Iker Casillas, adidas Golden Glove Winner, right, and Thomas Mueller, Adidas Golden Boot Winner pose with their awards during the FIFA Soccer World Cup award ceremony at the Adidas headquarters in Herzogenaurach near Nuremberg, southern Germany, on Tuesday, Dec. 14, 2010.
    AP / Matthias Schrader
  • Adidas - Sport Company
    WN / Sweet Radoc
  • Adidas Tango España.
    Creative Commons / File Upload Bot (Magnus Manske)
  • Adidas Azteca.
    Creative Commons / File Upload Bot (Magnus Manske)
  • Adidas Etrusco Unico.
    Creative Commons / File Upload Bot (Magnus Manske)
  • Adidas Questra.
    Creative Commons / RoyFocker 12
  • Adidas Jabulani.
    Creative Commons / TheKillerKira
  • Adidas
    WN / Sweet Radoc
  • Adidas - Rubber Shoes
    WN / Sweet Radoc
  • A child participant seen running for a 5k run of Adidas event that was held in Fort Bonifacio Global , Philippines , October 10 , 2008.
    WN / Renzelle Mae Abasolo
  • Participants seen in the starting line of the 10k Adidas run event that was held in Fort Bonifacio , Global , Philippines , October 10 , 2008.
    WN / Renzelle Mae Abasolo
  • Participants seen nearly on the 5k finish line of the Adidas Run event located in Fort Bonifacio , Philippines ,October 10 , 2008.
    WN / Renzelle Mae Abasolo
  • Participants seen in a 5k run of Adidas event that was held in Fort Bonifacio Global , Philippines , October 10 , 2008.
    WN / Renzelle Mae Abasolo
  • Adidas shop at shopping mall in Pune-India
    WN / Sayali Santosh Kadam


Photo: Creative Commons / ABC Television
Photo of (from left) Bob Einstein, Steven Franken and Robert Hogan from a 1970 television pilot Three for Tahiti. Networks sometimes arranged for special summer programming to replace their regular shows on hiatus; they also aired unsold pilots of shows during this time.
The Examiner
31 Aug 2012
Related topics CelebrityGossip & Entertainmentcancer Advertisement Steve Franken is dead. The actor, who starred in "The Many Loves of Dobie Gillis," died Friday after a cancer battle. He was...



Photo: US Army / Sgt. Michael J. MacLeod
A U.S. Army paratrooper with the 82nd Airborne Division's 1st Brigade Combat Team searches a passerby while sweeping a road for improvised explosive devices June 30, 2012, Ghazni Province, Afghanistan.
BBC News
31 Aug 2012
Much of the recent history of Afghanistan can be told through the life of one commander in the western city of Herat - Abdullah, known as "Charsi", which means "the hashish...



Photo: AP / Manu Fernandez
Real Madrid's Cristiano Ronaldo, from Portugal, left scores against FC Barcelona's Mascherano during a Spanish La Liga soccer match a at the Camp Nou stadium in Barcelona, Spain, Saturday, April 21, 2012.
Huffington Post
30 Aug 2012
Real Madrid's Cristiano Ronaldo from Portugal celebrates his goal during a Spanish Supercup second leg soccer match against FC Barcelona at the Santiago Bernabeu stadium in Madrid, Spain, Wednesday,...



Photo: AP / Australian Defense Department, CPL Bernard Pearson, HO
In this photo released by the Australian Defense Department, an Australian Surveillance Reconnaissance Vehicle (SRV) patrols outside the perimeter of a forward operating base in Afghanistan Sept. 17, 2005. An elite Australian commando was injured and an Afghani soldier killed when their patrol clashed with insurgents in Afghanistan, Friday, Sept. 23, 2005. The clash came less than a month after a group of 190 Australian special forces commandos began arriving in Afghanistan to bolster international efforts to restore law and order amid an upsurge in violence blamed on the al-Qaida terror network and supporters of the ousted Taliban regi
Herald Tribune
30 Aug 2012
CANBERRA, Australia - Australia says it has suffered fatalities in Afghanistan after the U.S.-led military coalition there reported that a man in an Afghan army uniform had killed three of its troops....



Photo: AP / Claude Paris
Logo of the Champions League in the Grimaldi Forum, during the UEFA Champions League draw, in Monaco, Friday Aug. 28, 2009.
The Source
30 Aug 2012
The UEFA Champions League is back for another campagin, as the reigning champions of Europe look to repeat. See where...





Photo: WN / Arturo Ubaub
Luxury bags - fashion - louis vuitton bags - designer
IMC
28 Aug 2012
Of course, I do have the regular classic A line skirts in my collection in every neutral color availableOther special reason is that if the middleman is overstocked for particular products you will...



Photo: AP / Michel Euler
PSG's Zlatan Ibrahimovic, left, is congratulate by Javier Pastore, after he scored a penalty during a pre-season friendly soccer match Paris Saint Germain against Barcelona at Parc des Princes stadium in Paris, Saturday, Aug. 4, 2012.
The New York Times
23 Aug 2012
PARIS — These days it seems any discussion about Paris Saint-Germain begins with a look at the money the club has spent since Qatar Sports Investment bought the team. When P.S.G. visited the...



Business Wire DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/ffvvvj/analyzing_the_foot) has announced the addition of the "Analyzing the Footwear Industry in US" report to their offering. The footwear industry in the United States is slowly recovering after the economic...(size: 5.3Kb)
The Examiner Tweet 0 Email Report Advertisement Photo 1 of 9 Adidas Rose 3.0 - Chicago Bears Credit: ADIROSEFAN773 Adidas Rose 3.0 - Chicago BearsAdidas Rose 3.0 - Chicago BearsAdidas Rose 3.0 - Chicago BearsAdidas Rose 3.0 - Chicago BearsAdidas Rose 3.0 - Chicago BearsAdidas Rose 3.0 - Chicago BearsAdidas Rose...(size: 4.1Kb)
Soccer Lens adidas have revealed the official match balls for the 2012/2013 season of the UEFA Champions League, the Europa League and the UEFA Super Cup competitions. The adidas UEFA Champions League Finale 13 Official Match Ball will be used in all of the group stage of the 2012/2013 competition. The new...(size: 2.1Kb)
noodls Premium sound, excellent fit and a high resistance against external influences such as water, sweat or cold: these are the features that characterise the new range of sports earphones from Sennheiser and adidas. They combine the remarkable expertise of both partners and promise a motivational...(size: 4.3Kb)
The Examiner Related topics Dwight HowardLos Angeles LakersadidasNBA Advertisement Dwight Howard might not be the most popular person in the NBA at the moment, but all it will take for people to turn back the other way and love him again is to endear himself to the Los Angeles fans and win. One way to do that is...(size: 6.8Kb)
IMC Jeremy est en colère? Heureux?Adidas Jeremy Scott Ou sentir le flirt? Même s'il a fait mention de ceux de la couleur arc en ciel apporte le point culminant de la sensation agréable, mais la...(size: 1.2Kb)
noodls adidas Champions League ball Download More Info SHARE 29-Aug-2012, Monaco, France Today adidas revealed a new line-up of Official Match Balls for the 2012/2013 season of the UEFA Champions League and the UEFA...(size: 1.4Kb)
The Examiner Tweet 0 Email Report Advertisement Photo 1 of 4 Images of the Terrex Fast X FM for women Credit: ADIDAS Outdoor Images of the Terrex Fast X FM for womenImages of the Terrex Fast X FM for womenImages of the Terrex Fast X FM for womenImages of the Terrex Fast X FM for womenMore >You might also like...(size: 3.9Kb)
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Adidas AG
Type Aktiengesellschaft
Traded as FWBADS, OTCQXADDYY
Industry Apparel, accessories
Founded 1924 as Gebrüder Dassler Schuhfabrik
(registered in 1949)[1]
Founder(s) Adolf Dassler
Headquarters Herzogenaurach, Germany
Portland, Oregon, USA
Area served Worldwide
Key people Igor Landau (Chairman)
Herbert Hainer (CEO)
Products Footwear, sportswear, sports equipment, toiletries
Revenue €11.99 billion (2010)[2]
Operating income €894 million (2010)[2]
Profit €567 million (2010)[2]
Total assets €10.62 billion (end 2010)[2]
Total equity €4.616 billion (end 2010)[2]
Employees 42,540 (end 2010)[2]
Website adidas-group.com

Adidas AG is a German sports clothing manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods. The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world.[3]

Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany, along with Puma.

The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The "Three Stripes" were bought from the Finnish sport company Karhu Sports in 1951.[4][5] The company revenue for 2010 was listed at 11.99 billion.[2]

Contents

History[link]

Gebrüder Dassler Schuhfabrik[link]

Christoph von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Bavarian town of Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg. After leaving school, their son, Rudolf "Rudi" Dassler, joined his father at the shoe factory. When he returned from fighting in World War I, Rudolf received a management position at a porcelain factory, and later in a leather wholesale business in Nuremberg.

A pair of Adidas Samba football trainers.

Adolf "Adi" Dassler started to produce his own sports shoes in his mother's wash kitchen in Herzogenaurach, Bavaria after his return from World War I. In July 1924, his brother Rudolf returned to Herzogenaurach to join his younger brother's business, which became Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) and prospered. The pair started the venture in their mother's laundry,[6]:5 but, at the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment.[7]

By the 1936 Summer Olympics, Adi Dassler drove from Bavaria on one of the world's first motorways to the Olympic village with a suitcase full of spikes and persuaded U.S. sprinter Jesse Owens to use them, the first sponsorship for an African American. Following Owens's haul of four gold medals, his success cemented the good reputation of Dassler shoes among the world's most famous sportsmen. Letters from around the world landed on the brothers' desks, and the trainers of other national teams were all interested in their shoes. Business boomed and the Dasslers were selling 200,000 pairs of shoes each year before World War II.[8]

Company split[link]

Both brothers joined the Nazi Party, but Rudolf was slightly closer to the party than Adolf. During the war, a growing rift between the pair reached a breaking point after an Allied bomb attack in 1943, when Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in: "The dirty bastards are back again", Adi said, referring to the Allied war planes, but Rudolf was convinced his brother meant him and his family.[9] After Rudolf was later picked up by American soldiers and accused of being a member of the Waffen SS, he was convinced that his brother had turned him in.[7]

The brothers split up in 1947,[10] with Rudi forming a new firm that he called Ruda – from Rudolf Dassler, later rebranded Puma, and Adi forming a company formally registered as Adidas AG from Adi Dassler on 18 August 1949. Although it is popularly claimed that the name is an acronym for All Day I Dream About Sport, that phrase is a backronym; the name is actually a portmanteau formed from "Adi" (a nickname for Adolf) and "Das" (from "Dassler").[1]

Early years and rivalry with Puma[link]

Puma and Adidas entered a fierce and bitter rivalry after the split. The town of Herzogenaurach was divided on the issue, leading to the nickname "the town of bent necks"—people looked down to see which shoes strangers wore.[11] Even the town's two football clubs were divided: ASV Herzogenaurach club supported Adidas, while 1 FC Herzogenaurach endorsed Rudolf's footwear.[7] When handymen were called to Rudolf's home, they would deliberately wear Adidas shoes. Rudolf would tell them to go to the basement and pick out a pair of free Pumas.[7] The two brothers never reconciled, and although both are buried in the same cemetery, they are spaced apart as far as possible.

In 1948, the first football match after World War II, several members of the West German national football team wore Puma boots, including the scorer of West Germany's first post-war goal, Herbert Burdenski. Four years later, at the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Puma's first Olympic gold in Helsinki, Finland.

At the 1960 Summer Olympics Puma paid German sprinter Armin Hary to wear Pumas in the 100 metre sprint final. Hary had worn Adidas before and asked Adolf for payment, but Adidas rejected this request. The German won gold in Pumas, but then laced up Adidas for the medals ceremony, to the shock of the two Dassler brothers. Hary hoped to cash in from both, but Adi was so enraged he banned the Olympic champion.[8]

The Tapie affair[link]

After a period of trouble following the death of Adolf Dassler's son Horst Dassler in 1987, the company was bought in 1989 by French industrialist Bernard Tapie, for 1.6 billion (now €243.9 million), which Tapie borrowed. Tapie was at the time a famous specialist of rescuing bankrupt companies, an expertise on which he built his fortune.

Tapie decided to move production offshore to Asia. He also hired Madonna for promotion. He sent, from Christchurch, New Zealand, a shoe sales representative to Germany and met Adolf Dassler's descendants (Amelia Randall Dassler and Bella Beck Dassler) and was sent back with a few items to promote the company there.

In 1992, unable to pay the loan interest, Tapie mandated the Crédit Lyonnais bank to sell Adidas, and the bank subsequently converted the outstanding debt owed into equity of the enterprise, which was unusual as per the prevalent French banking practice. The state-owned bank had tried to get Tapie out of dire financial straits as a personal favour to Tapie, it is reported, because Tapie was Minister of Urban Affairs (ministre de la Ville) in the French government at the time.

In February 1993, Crédit Lyonnais sold Adidas to Robert Louis-Dreyfus, a friend of Bernard Tapie for a much higher amount of money than what Tapie owed, 4.485 billion (€683.514 million) francs rather than 2.85 billion (€434.479 million). They also purposely bankrupted Tapie's company that owned Adidas, because only the company had the right to sue them.

Robert Louis-Dreyfus became the new CEO of the company. He was also the president of Olympique de Marseille, a team Tapie had owned until 1993.[citation needed]

Tapie filed for personal bankruptcy in 1994. He was the object of several lawsuits, notably related to match fixing at the football club. During 1997, he served 6 months of an 18-month prison sentence in La Santé prison in Paris.

Post—Tapie era[link]

An Adidas casual shoe, with the company's distinctive three parallel bars

In 1994, combined with FIFA Youth Group, SOS Children's Villages became the main beneficiary.

In 1997, Adidas AG acquired the Salomon Group who specialized in ski wear, and its official corporate name was changed to Adidas-Salomon AG because with this acquisition Adidas also acquired the Taylormade Golf company and Maxfli, which allowed them to compete with Nike Golf.

In 1998, Adidas sued the NCAA over their rules limiting the size and number of commercial logos on team uniforms and clothing. Adidas withdrew the suit, and the two groups established guidelines as to what three-stripe designs would be considered uses of the Adidas trademark.

In 2003, Adidas filed a lawsuit in a British court challenging Fitness World Trading's use of a two-stripe motif similar to Adidas's three stripes. The court ruled that despite the simplicity of the mark, Fitness World 's use was infringing because the public could establish a link between that use and Adidas's mark.[12]

In September 2004, top English fashion designer Stella McCartney launched a joint-venture line with Adidas, establishing a long-term partnership with the corporation. This line is a sports performance collection for women called "Adidas by Stella McCartney",[13] and it has been critically acclaimed.[14]

Also in 2005, on 3 May, Adidas told the public that they sold their partner company Salomon Group for €485m to Amer Sports of Finland. In August 2005, Adidas declared its intention to buy British rival Reebok for $3.8 billion (US$). This takeover was completed with partnership in January 2006[1] and meant that the company would have business sales closer to those of Nike in North America. The acquisition of Reebok would also allow Adidas to compete with Nike worldwide as the number two athletic shoemaker in the world.[15]

Adidas has global corporate headquarters in Germany, and many other business locations around the world such as Portland OR, Hong Kong, Toronto, Taiwan, England, Japan, Australia, and Spain. Mainly sold in the U.S., Adidas makes lots of assets from these countries and is expanding to more oversea countries.

In 2005, Adidas introduced the Adidas 1, the first ever production shoe to use a microprocessor. Dubbed by the company "The World's First Intelligent Shoe", it features a microprocessor capable of performing 5 million calculations per second that automatically adjusts the shoe's level of cushioning to suit its environment. The shoe requires a small, user-replaceable battery that lasts for approximately 100 hours of running. On 25 November 2005, Adidas released a new version of the Adidas 1 with an increased range of cushioning, allowing the shoe to become softer or firmer, and a new motor with 153 percent more torque.[citation needed]

On 11 April 2006, Adidas announced an 11-year deal to become the official NBA clothing provider. They will make NBA, NBDL, and WNBA jerseys and products as well as team-coloured versions of the "Superstar" basketball shoe. This deal (worth over $400 million) takes the place of the previous 10-year Reebok deal that was put in place in 2001.

Products[link]

Running[link]

A pair of Adidas Response Cushion 18 running trainers.

Adidas currently manufactures several running shoes, including the adiStar Salvation 3, the adiStar Ride 3 (the replacement for the adiStar Cushion 6), the Supernova Sequence 4 (the replacement for the Supernova Control 10), and the Supernova Glide 3, among others. In addition, their performance clothing is widely used by runners. Adidas also uses kangaroo leather to make their more expensive shoes.[16][17]

Football[link]

One of the main focuses of Adidas is football kit and associated equipment. Adidas remain a major company in the supply of team kits for international football teams.

Adidas also makes referee kits that are used in international competition and by many countries and leagues in the world. The company has been an innovator in the area of footwear for the sport, with notable examples including the 1979 release of the Copa Mundial moulded boot used for matches on firm dry pitches. It holds the accolade of the best selling boot of all time. The soft-ground equivalent was named World Cup and it too remains on the market, timeless and iconic. Some of the most famous football teams are currently sponsored by Adidas.[citation needed]

Adidas became renowned for advancing the Predator boot design developed by ex-Liverpool and Australian international player Craig Johnston. This design featured a ribbed rubber structure for the upper leather of the shoe, used to accent the movement of the ball when struck; highly skilled players claimed they were able to curve the flight of the ball more easily when wearing this new contoured design.[citation needed] The Predator also features the Craig Johnston-invented Traxion sole.

FIFA, the world governing body of football, commissioned specially designed footballs for use in its own World Cup tournaments to favour more attacking play. The balls supplied for the 2006 World Cup, the Teamgeist, were particular noteworthy for their ability to travel further than previous types when struck, leading to longer range goal strikes that were intended to increase the number of goals scored.[citation needed] Goalkeepers were believed to be less comfortable with the design, claiming it would move significantly and unpredictably in flight.[citation needed]

Adidas also introduced another new ball for the 2010 World Cup. The Jabulani ball was designed and developed by Loughborough University in conjunction with Chelsea FC. It received much criticism from players, managers and pundits for being too hard to control.[citation needed] The lighter and more aerodynamic ball led to many shots and passes being over hit. The Jabulani was widely blamed for the low numbers of long range goals or even remotely accurate attempts in the opening stage of the tournament.[citation needed]

Current footballers that Adidas officially endorses includes (but is not limited to): Lionel Messi, Frank Lampard, Arjen Robben, Salomon Kalou, Kaká, Xabi Alonso, David Villa, Jermain Defoe, Steven Gerrard, Michael Ballack, Dimitar Berbatov, Alessandro Del Piero, Xavi, and Karim Benzema.

As well as the aforementioned Predator boot, Adidas also manufacture the F50 and adiPure range of football boots.
Adidas also provides clothing and equipment for all teams in Major League Soccer.

Tennis[link]

Professional tennis player Andy Murray.

Adidas has sponsored tennis players and recently introduced a new line of tennis racquets. While the Feather is made for the "regular player", and the Response for the "club player", Adidas targets the "tournament player" with the 12.2 oz Barricade tour model.[18] Adidas sponsors the following professional players with mainly clothing clothing and footwear: Ana Ivanović, Andy Murray, Maria Kirilenko, Caroline Wozniacki, Justine Henin, Jo-Wilfried Tsonga, Daniela Hantuchová, Alicia Molik, Fernando Verdasco,Marcos Baghdatis, Gilles Simon, Fernando González, Flavia Pennetta, Laura Robson, Melanie Oudin, and Sorana Cîrstea. Adidas tennis clothing contains the ClimaCool technology found in other athletic jerseys and shoes.[19]

In November 2009 World Number 4 Andy Murray was confirmed as Adidas's highest paid star with a 5 year contract reported to be worth $24.5m.[20]

Players sponsored by Adidas can take advantage of the Adidas Player Improvement Program, where the company provides coaches, fitness trainers and sports psychologists to players in order to further their careers. The program includes legendary coaches such as Darren Cahill and Sven Groeneveld.

In Cincinnati, at the ATP Tennis Tournament in Mason, they have also sponsored the ball-boy and ball-girl uniforms.

Golf[link]

Adidas Golf is part of Adidas, a German-based sports clothing manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, TaylorMade-Adidas golf company, and Rockport. The Adidas Group is one of the global leaders in the sporting goods industry offering a wide range of products around the three core segments of Adidas, Reebok, and TaylorMade-Adidas Golf. Adidas Golf sells and manufactures Adidas-brand golf clothing, footwear, and accessories.

Company timeline[link]

In 1997, Adidas AG acquired the Salomon Group who specialized in alpine ski wear, and its official corporate name was changed to Adidas-Salomon AG because with this acquisition Adidas also acquired the TaylorMade Golf company and Maxfli, which allowed them to compete with Nike Golf. Salomon sold its controlling interest in TaylorMade and its other sports equipment companies to global giant Adidas AG.

In 1998, Adidas Golf USA moved its business operations from Tualatin, Oregon, to the Carlsbad, California headquarters of TaylorMade Golf, acquired by Adidas-Salomon. Adidas Golf USA had thirty employees to relocate. Carlsbad is also the headquarters of one of its primary competitors, Callaway Golf Company.

In 1999, TaylorMade and AdidasGolf USA, were merged into a new company—called TaylorMade-Adidas Golf—with world headquarters in Carlsbad. Mark King was named president of the company he had begun his career with in 1981 as a sales representative after a short stint as vice president of sales and marketing at Callaway Golf Ball Co. in 1998.

In November 2008, Ashworth (clothing) became a wholly owned subsidiary of TaylorMade-Adidas Golf, complementary to the synthetic performance fabrics of Adidas Golf.

Product[link]

Adidas Golf sells clothing, footwear, and accessories for men, women, and youth. Men's equipment includes footwear, shirts, shorts, pants, outerwear, base layer and eyewear. Women's equipment includes footwear, shirts, shorts, skirts, pants, outerwear, base layers, and eyewear. Youth equipment includes both boys and girls footwear, clothing, and eyewear.

Cricket[link]

Indian cricketer Sachin Tendulkar, batting with his personalized Adidas Bat.

In the 1990s, Adidas signed world's iconic batsman Sachin Tendulkar of India and made shoes for him.[21] Tendulkar still wears Adidas shoes while playing matches. Since 2008, Adidas has sponsored the cricket bat used by Sachin Tendulkar. It created a new bat, 'Adidas MasterBlaster Elite', personalized for him.

In 2008, Adidas made their move into English cricket market by sponsoring English batting star Kevin Pietersen after the cancellation of his lifetime deal with Woodworm, when they ran into financial difficulties.[22] The following year they signed up fellow England player Ian Bell, Pakistan opening batsman Salman Butt and Indian Player Ravindra Jadeja. Having made cricket footwear for many years, the company finally entered the field of bat manufacture in 2008. Now the range includes Pellara, Incurza, Libro and M-Blaster.

Currently the sponsored cricketers include Sachin Tendulkar, Virender Sehwag, Suresh Raina, Lasith Malinga, Dwayne Bravo, Kieron Pollard, Ravindra Jadeja and Rohit Sharma

Adidas manufactures uniforms for the England cricket team. Adidas signed with Cricket South Africa in 2011 and the uniforms worn by South African Cricket Team during and after the Cricket World Cup 2011 will be manufactured by the German giant.[23] Australia Cricket team were previously sponsored by Adidas till late 2011. Now they also sponsor the South Korea national cricket team.

In the Indian Premier League (IPL), Adidas are the official apparel sponsor for the teams Mumbai Indians, Delhi Daredevils and Pune Warriors India.[24][25]

Basketball[link]

Adidas has been a longtime basketball shoe manufacturer and is one of the leading basketball brands in the world. They are most famous for their late 1960s iconic Superstar and Pro Model shoes, affectionately known as "shelltoes" for their stylized hard rubber toe box.[citation needed] These were made very popular in the 1980s hip hop streetwear scene alongside Adidas's stripe-sided polyester suits.[citation needed]

Adidas is also the current outfitter of all 30 franchises in the National Basketball Association (replacing the Reebok brand after the merger) and sponsors numerous players past and present like Kareem Abdul-Jabbar and Tracy McGrady, as well as Dwight Howard, Chauncey Billups, Derrick Rose, Brandon Knight, Eric Gordon, Michael Beasley, Josh Smith and Tim Duncan. Adidas endorsed Kobe Bryant with the Adidas Equipment KB8 as his first signature shoe until July 2002.[26] The company also endorsed Kevin Garnett until he opted out of his contract in 2010.[27] Gilbert Arenas was an Adidas endorser until 2010.[28]

Lacrosse[link]

In 2007, Adidas announced the future production of lacrosse equipment, and will sponsor the Adidas National Lacrosse Classic in July 2008 for the top 600 high school underclassmen lacrosse players in the United States.[29]

Rugby[link]

File:Allblack-whitewashed.PNG
All Blacks rugby jersey

Adidas make rugby balls and other rugby gear. They are the current kit and ball supplier to the New Zealand All Blacks, Irish Munster Rugby, the Argentinian Pumas, and the South African Stormers and Western Province rugby union teams among others. Adidas are also the official match ball supplier to the Heineken Cup.

Gymnastics[link]

Since 2000, Adidas has provided men's and women's gymnastics wear for Team USA, through USA Gymnastics. In 2006, Adidas gymnastics leotards for women and Adidas men's comp shirts, gymnastics pants and gymnastics shorts have been available in the USA, with seasonal leotards offered for Spring, Summer, Fall and Holidays. Starting in 2009, Adidas gymnastics wear has been available worldwide through GK Elite Sportswear.[30]

Skateboarding[link]

Adidas SB (Skateboarding) are shoes made specifically for skateboarding. Many of the shoes Adidas previously made were redesigned for skateboarding.

Adidas Skateboarding also has a skateboarding team. The team consists of: Mark Gonzales, Dennis Busenitz, Tim O'Connor, Silas Baxter-Neal, Pete Eldridge, Benny Fairfax, Lucas Puig, Nester Judkins, Lem Villemin,Vince Del Valle and Jake Brown.

Baseball[link]

Adidas has also provided baseball equipments and sponsors numerous players of Major League Baseball and Nippon Professional Baseball in Japan.

From 1997 to 2008, Adidas sponsored New York Yankees.[31]

In Japan, Adidas is the official apparel sponsor for the teams Yomiuri Giants[32] and Waseda University.

Field Hockey[link]

Adidas has provided Hockey equipment's and sponsors numerous players of Germany, England, Netherlands, Australia and Spain. They also sponsor Reading Hockey Club,[33] Beeston Hockey Club [34] and East Grinstead Hockey Club.[35]

Accessories[link]

Adidas also designs and makes sandals, watches, eyewear, bags, baseball caps, and socks.

Adidas Fresh Impact – Limited Edition

As well, Adidas has a branded range of male and female deodorants, perfumes, aftershave and lotions.

Marketing[link]

Adidas, like other sports brands, is believed to engender high consumer brand loyalty. Brand loyalty towards Adidas, Nike, Inc., Puma AG and several other sportswear brands was examined in a recent study.[36] The study found consumers did not exhibit unduly high loyalty towards such brands.

During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on fashion and life-style; and Style Essentials, with the main group within this one being Y-3.

"Adidas is all in" is the current global marketing strategy for Adidas. The slogan aims to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture.

"Impossible is Nothing" was the previous mainstream marketing slogan for Adidas. This campaign was developed by 180/TBWA based in Amsterdam but also with significant work being done by TBWA/Chiat/Day in San Francisco – particularly for its basketball campaign "Believe In Five".TBWA\Chiat\Day commissioned Zane Peach[37] to produce images for 2007 international ad campaign.

Game advertisement[link]

The brand is featured in several games. Amiga|Commodore Amiga: Daley Thompson's Olympic Challenge Sony Playstation: Adidas power soccer Commodore 64, ZX spectrum, Amstrad CPC: Adidas Championship Football

Sponsorship[link]

Adidas is a major domestic (within Germany) and international sports and events sponsor. During the last number of years, the Group has increased its marketing and sponsorship budget.[38] Adidas is a key sponsor and supplier to the National Basketball Association (NBA). The company recently unveiled a new NBA game jersey to be worn by all NBA players in games beginning in the 2010–2011 season.

Adidas are the main sponsor and kit supplier of the highly successful New Zealand national rugby team, the All Blacks. Adidas also are the kit supplier to the Los Pumas, the Eagles, the Irish professional rugby union team, Munster Rugby and the French professional rugby union club, Stade Français.

Adidas also sponsors and produces clothing for the rugby league club Gold Coast Titans in the Australian National Rugby League (NRL) competition.

In cricket, the company are the main and kit sponsors sponsors of the successful England Cricket Team and the South African Cricket Team . They are also the main sponsors of the Indian cricketers Sachin Tendulkar and Virender Sehwag and English cricketer Kevin Pietersen. They are sponsors of the Indian Premier League teams Delhi Daredevils and Mumbai Indians.

Adidas is the longstanding kit provider to the Germany national football team, a sponsorship that began in 1954 and is contracted to continue until at least 2018. Adidas also sponsors the Argentine, Japanese, Mexican, Scottish, Spanish and Colombian national football teams, among others.[39]

Adidas is very active at sponsoring top football clubs such as R.S.C. Anderlecht, Wisła Kraków, Rapid Vienna, Real Madrid, Aberdeen F.C., AC Milan, Dynamo Kyiv, Metalist, Partizan Belgrade, Chelsea, Sunderland, Palmeiras, Fluminense, Bayern Munich, Rosenborg BK, West Bromwich Albion, Stoke City F.C., Lyon, Marseille, AFC Ajax, Schalke 04, Galatasaray, Benfica, River Plate, Los Angeles Galaxy, New York Red Bulls, Beşiktaş, Fenerbahçe, Gaziantepspor, UANL Tigres, Panathinaikos, South Melbourne FC, IFK Göteborg, Zamalek SC, Al-Ahly, Al-Hilal, Ahli Jeddah, Ahly Benghazi, Madina Tripoli, Tahaddy Benghazi, Caracas FC, Universidad de Chile, Los Millonarios, Beitar Jerusalem F.C., Albirex Niigata, Atlético Nacional, C.D. Guadalajara, Liverpool,Bolton Wanderers and Maribor.

Adidas is the apparel partner of the Collingwood Football Club and the Essendon Football Club in the Australian Football League.

Adidas and Major League Soccer (MLS) announced a 8-year sponsorship agreement in August 2010 that will continue to make Adidas the official athletic sponsor and licensed product supplier for the league, and to work together to expand the developmental league for MLS through 2018.[40]

Adidas also sponsors events such as the London Marathon and Adidas Sundown Marathon in Singapore.[41]

In the 1980s, Adidas sponsored rap group Run-D.M.C., a breakthrough idea.

For the 2008 Summer Olympics in Beijing, China, Adidas spent €70 million sponsoring the event, amid criticisms.[42]

Adidas has also been marketing in NASCAR, sponsoring big name drivers such as Dale Earnhardt, Jr. and Tony Stewart.

On April 25, Adidas announced that it had signed a four-year, all-sports apparel deal with NC State University.

Corporate information[link]

Current executive board[link]

  • CEO Adidas-group: Herbert Hainer
  • Finance Adidas-group: Robin J. Stalker
  • CEO Adidas brand: Erich Stamminger
  • Global Operations Adidas-group: Glenn S. Bennett

Former management[link]

Financial information[link]

Financial data in millions of euros[2]
Year 2006 2007 2008 2009 2010
Sales 10,084 10,299 10,799 10,381 11,990
EBITDA 1,078 1,165 1,280 780 1,159
Net income 483 551 642 245 567
Net debt 2,231 1,766 2,189 917 221

Criticism[link]

As with the majority of prolific brand-based transnationals, Adidas's business practises/ethics and commitment to worker welfare have been scrutinised and often criticised.[43][44]

2011 All Blacks replica rugby jersey pricing controversy[link]

Unhappy with the local price of the Adidas replica All Blacks jersey, New Zealand-based All Blacks fans have asked for price cuts and begun purchasing the jersey from overseas vendors after it was revealed that the local price of $NZ220 was more than twice the price offered on some websites.[45]

Adidas has responded by enforcing cross-border agreements to stop overseas retailers from selling to New Zealand residents. It has been labelled a public relations disaster by leading New Zealand PR firms and Consumer advocate groups. The largest New Zealand sportswear retailer Rebel Sport has stated it is angry and is considering selling the All Blacks Jerseys to the general public below cost. As of August 9, 2011, Rebel Sport has decided not to stock the Adidas Rugby Union Jumper.[46]

Sweatshops and Labor Rights Violations[link]

Adidas has been criticized for operating sweatshops, particularly in Indonesia. Between 2006 and 2007, Adidas rejected many of its suppliers that supported unions for subcontractors with less reputable labor rights records.[47] By subcontracting work to different suppliers, it is more difficult for Adidas to ensure company labor standards are enforced. Workplace standards that Adidas' policy upholds include the freedom for workers to take part in collective bargaining and a non-retaliation policy towards workers who express concerns.[48] In practice, however, many of Adidas' suppliers have not upheld these standards. At the Panarub factory in Java, 33 workers were fired after striking for better pay in 2005.[49] PT Kizone is another Indonesian factory where Adidas has received criticism over treatment of workers. They produced products for Adidas as well as Nike and the Dallas Cowboys until they closed recently in January 2011. 2,686 workers were laid off and are owed $3 million in severance pay and benefits. Nike has contributed $1.5 million but Adidas has not acted. A campaign has been initiated by United Students Against Sweatshops calling for universities to cut contracts with Adidas.[50]

See also[link]

Notes[link]

  1. ^ a b c "Adidas Group History". Adidas-group.com. http://www.adidas-group.com/en/overview/history/default.asp. Retrieved 26 September 2010. 
  2. ^ a b c d e f g h "Annual Report 2010". Adidas. http://www.adidas-group.com/en/investorrelations/assets/pdf/annual_reports/2010/GB_2010_En.pdf. Retrieved 31 March 2011. 
  3. ^ "Adidas, Deutsche Telekom, Infineon: German Equity Preview". Bloomberg L.P.. 16 January 2008. http://www.bloomberg.com/apps/news?pid=20601100&sid=ah3ZhaeNWMdM&refer=germany. Retrieved 26 January 2008. 
  4. ^ Smit, Barbara (2007). Pitch Invasion, Adidas, Puma and the making of modern sport. Penguin. p. 44. ISBN 0-14-102368-6. 
  5. ^ Simon Chadwick, Dave Arthur (2007). International cases in the business of sport. Butterworth-Heinemann. p. 438. ISBN 0-7506-8543-3. 
  6. ^ Smit, Barbara (2009). Sneaker Wars. New York: Harper Perennial. ISBN 978-0-06-124658-6. 
  7. ^ a b c d James, Kyle. "The Town that Sibling Rivalry Built, and Divided | Business | Deutsche Welle | 03.07.2006". Dw-world.de. http://www.dw-world.de/popups/popup_printcontent/0,,2074427,00.html. Retrieved 26 September 2010. 
  8. ^ a b "How Adidas and PUMA were born". in.rediff.com. 8 November 2005. http://in.rediff.com/sports/2005/nov/08adi.htm. Retrieved 26 September 2010. [dead link]
  9. ^ Esterl, Mike (21 March 2008). Review of "Sneaker Wars: The Enemy Brothers Who Founded Adidas and PUMA and the Family Feud That Forever Changed the Business of Sport", Barbara Smit, March 2008, ISBN 978-0-06-124657-9. http://online.wsj.com/article/SB120606066903653643.html?mod=googlenews_wsj. Retrieved 26 September 2010. 
  10. ^ Esterl, Mike (21 March 2008). Review of "Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport", Barbara Smit, March 2008, ISBN 978-0-06-124657-9. http://online.wsj.com/article/SB120606066903653643.html?mod=googlenews_wsj. Retrieved 26 September 2010. 
  11. ^ Ramachandran, Arjun (18 September 2009). "Town divided by tale of two shoes". The Sydney Morning Herald. http://www.smh.com.au/executive-style/culture/town-divided-by-tale-of-two-shoes-20090918-fv01.html. Retrieved 6 November 2010. 
  12. ^ Adidas told its three stripes don't constitute a trademark at The Guardian
  13. ^ "Stella McCartney collection". Adidas.com. http://www.adidas.com/campaigns/women/content/stella/stella.asp?strCountry_Adidascom=com. Retrieved 26 September 2010. 
  14. ^ Stella McCartney Biography at Internet Movie Database
  15. ^ "AOL.com". Aolsvc.news.aol.com. http://aolsvc.news.aol.com/business/article.adp?id=20050803092509990002. Retrieved 26 September 2010. 
  16. ^ "SaveTheKangaroo.com" (PDF). http://www.savethekangaroo.com/international/australia/adidasflyer.pdf. Retrieved 26 September 2010. 
  17. ^ "Kangaroos on Track to extinction?". youtube. http://www.youtube.com/watch?v=JUZrKj6ClBg. Retrieved 26 September 2010. 
  18. ^ Tennis-warehouse.com
  19. ^ "Adidas tennis". Adidas.com. Archived from the original on 21 April 2010. http://adidas.com/us/tennis/. Retrieved 10 April 2010. 
  20. ^ "Andy Murray signs head-to-toe deal with Adidas". SportsProMedia. Archived from the original on 25 October 2010. http://www.sportspromedia.com/news/andy_murray_signs_head-to-toe_deal_with_adidas/. Retrieved 10 October 2010. 
  21. ^ "‘Brand Tendulkar will never lose value’". The Indian Express. India. 5 May 2006. http://www.indianexpress.com/news/brand-tendulkar-will-never-lose-value/3801/. Retrieved 10 April 2010. 
  22. ^ Pringle, Derek (16 October 2008). "Kevin Pietersen snaps up lucrative bat deal after the demise of Woodworm". The Daily Telegraph (UK). http://www.telegraph.co.uk/sport/cricket/kevinpietersen/3204505/Kevin-Pietersen-snaps-up-lucrative-bat-deal-after-the-demise-of-Woodworm-Cricket.html. Retrieved 14 May 2009. 
  23. ^ "Pure Proteas – Adidas South Africa". Adidas.com. Archived from the original on 12 May 2011. http://www.adidas.com/za/homepage.asp. Retrieved 6 May 2011. 
  24. ^ "Indiatimes – The Economic Times, March 2, 2011". Articles.economictimes.indiatimes.com. 2 March 2011. http://articles.economictimes.indiatimes.com/2011-03-02/news/28649446_1_pune-warriors-kochi-franchise-percept-sports. Retrieved 6 May 2011. 
  25. ^ Agencies. "Pune warriors sign uniform sponsorship deal with Adidas". expressindia.com. http://www.expressindia.com/latest-news/Pune-Warriors-sign-uniform-sponsorship-deal-with-Adidas/756819/. Retrieved 6 May 2011. 
  26. ^ ESPN. "Kobe and Adidas part ways after six years". assets.espn.go.com. http://assets.espn.go.com/nba/news/2002/0715/1405908.html. Retrieved 5 January 2012. 
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References[link]

External links[link]

http://wn.com/Adidas

Related pages:

http://it.wn.com/Adidas

http://es.wn.com/Adidas

http://ru.wn.com/Adidas

http://fr.wn.com/Adidas

http://de.wn.com/Adidas




This page contains text from Wikipedia, the Free Encyclopedia - http://en.wikipedia.org/wiki/Adidas

This article is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License, which means that you can copy and modify it as long as the entire work (including additions) remains under this license.


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