Crunk is a music style that originated in Memphis, Tennessee^[1] in the mid-to-late 1990s and gained mainstream success around 2003-2004.^[2] Performers of crunk music are sometimes referred to as crunksters.^[3] An archetypal crunk track most frequently uses a drum machine rhythm, heavy bassline, and shouting vocals, often in call and response manner.^[2] The term crunk is also used as a blanket term to denote any style of southern hip hop, a side effect of the genre's breakthrough to the mainstream.^[3]

Etymology[link]

Look up crunk in Wiktionary, the free dictionary.

The term "Crunk" has been attributed mainly to African American slang which holds various meanings.^[4] It is theorized that the use of the term came from the past tense form of "crank", which was incorrectly conjugated as "crunk" in the South. Thus, if a person, event or party was hyped or "cranked"- it was said to be "crunk".^[4]

In publications, the term crunk can be traced back to 1972 in the Dr. Seuss book Marvin K. Mooney Will You Please Go Now!. He uses the term "Crunk-Car" without any given definition.^[5] The term has also been traced to usage in the 1980s coming out of Atlanta, Georgia night clubs and meaning being "full of energy" or "hyped".^[6][7] In the mid 1990s, crunk was variously defined either as "hype", "phat", or "pumped up". Rolling Stone magazine published "glossary of Dirty South slang", where to crunk was defined as "to get excited".^[3][4]

Outkast has been attributed as the first artists to use the term crunk in mainstream music, in the 1993 song "Player's Ball".^[8] 1996 proved to be a seminal year for the genre, with the releases of Three 6 Mafia album Chapter 1: The End (featuring "Gette'm Crunk"),^[9] and Memphis-based underground hip hop legend Tommy Wright III album On the Run (featuring the Project Pimp track "Getting Crunk").^[10]

Artist Lil Jon was instrumental in bringing the term further into the mainstream with his 1997 album titled Get Crunk, Who U Wit: Da Album. He released other songs and albums using the term crunk. Lil Jon has been credited by other artists and musicians as the person who galvanized and mainstreamed the use of the term crunk as well as the music genre.^[7]

Lil Jon further disambiguated the term crunk with his 2004 album Crunk Juice. He is supposedly credited with inventing the "cocktail" Crunk Juice. This use of the term crunk became synonymous with the meaning "Crazy Drunk". Non alcoholic drinks, which alcohol could be added, were manufactured and marketed as "Crunk" with Lil Jon being the spokesperson.^[11][12]

The term has continued to evolve taking on a negative stigma with police, parents, and the media. In 2011, the same company that manufactured the drink "Crunk" came out with an alcoholic version of the beverage naming it "Crunk Juce" (also known as "CJ").^[13] This drink was marketed towards individuals between 19 to 21 year old and was being blamed by police of causing "drinkers of Crunk" to commit crimes or become victims of crime. The mainstream media began publishing stories in which the term crunk was being used to mean "Crazy and Drunk" criminals.^[12][14]

Musical characteristics[link]

Musically, crunk borrows heavily from bass music and 1980s era call and response hip hop. Heavy use of synthesized instruments and sparse, truncated 808 drums are staples of the crunk sound. Looped, stripped-down drum machine rhythms are usually used. The Roland TR-808 and 909 are among the most popular. The drum machines are usually accompanied by simple, repeated synthesizer melodies and heavy bass stabs. The tempo of the music is somewhat slower than hip hop, around the speed of reggaeton.

The focal point of crunk is more often the beats and music than the lyrics therein. Crunk rappers, however, often shout and scream their lyrics, creating a heavy, aggressive style of hip hop. These lyrics can often be isolated to simple chants ("Where you from?" and "You can't fuck with me" are common examples). While other subgenres of hip hop address sociopolitical or personal concerns, crunk is almost exclusively party music, favoring call and response slogans in lieu of more substantive approaches.^[3]

History[link]

Origin of crunk[link]

Crunk music arose from miami bass music before 1996^[1] in the southern United States, particularly in African American strip clubs of Atlanta, Georgia. One of the most prominent pioneers of crunk music, Lil Jon, said that crunk appeared as he decided to fuse hip hop and electro with electronic dance music like house and techno.

Memphis-based Three 6 Mafia were "instrumental for the emergence of the crunk style" in the mid-to-late 1990s.^[3] Two mixtape DJs from Memphis, DJ Paul and Juicy J, started making their original music, which was distinctive with its "spare, low-BPM rhythms, simplistic chants . . . and narcotically repetitive, slasher-flick textures".^[3] This duo soon became known as Three 6 Mafia. Frequently featuring rappers such as Project Pat, Lord Infamous, and Gangsta Boo on their releases, they became instrumental in the formation of crunk music.^[15]

In 1996, now in Atlanta, Lil Jon, with his group The East Side Boyz, released their first album, titled Get Crunk, Who U Wit. Lil Jon said that they were first to use the word crunk in a song hook; he claimed that they had started to call themselves a "crunk group" on account of this album.^[3] However, The New York Times denied that Get Crunk, Who Are You With was the first crunk album ever.^[1] He was one of the key figures in popularizing crunk during 1998 and 1999, and produced two gold records independently, before signing to TVT Records in 2001.

Nevertheless, crunk was not exclusively associated with Lil Jon and Three 6 Mafia. In its early stages such artists as Ying Yang Twins, Joey Cutless, Bone Crusher, and Pastor Troy from Atlanta, and David Banner from Mississippi also helped to popularize crunk music.^[3]

Rise in popularity[link]

Lil Jon at Halo 3 Exclusive Preview in Atlanta, September 2007

In the early 2000s, some crunk music hits like "Get Low", "Goodies" and "Yeah!" produced by Lil Jon climbed to the Top 10 of the Billboard Hot 100 charts. Both "Yeah!" and "Goodies" were the first tracks to introduce the substyle of crunk music and contemporary R&B, called crunk&B, to the public. Both of those tracks (performed by Usher and Ciara, respectively) were the main mainstream hits of 2004.^[16] Since then, crunk&B has been one of the most popular genres of sung African American music, along with electro pop, genre that replaced crunk and crunk&B in the charts in 2008.

The song called "Get Low" (2003), performed by Lil Jon & The East Side Boyz with the Ying Yang Twins, is credited as the track which put crunk music into the national spotlight.^[17] "Get Low" reached number two position in Billboard Hot 100 music charts; overall, it spent more than 21 weeks in charts.^[18] Though rappers not from Dixie had tended to avoid being associated with southern hip hop music before, Busta Rhymes and Nelly accepted offers to perform on remixes of "Get Low".^[17] Lil Jon's album, titled Kings of Crunk, which contains "Get Low", became double platinum.

In 2005, crunk&B reached Billboard Hot 100 number one position once again, now with the pop song "Run It!" hit, performed by Chris Brown. In 2005 and 2006, crunk and crunk&B conquered American R&B charts and charts specialising on music with rapping and replaced hip hop and older styles of contemporary R&B. From 2006 to 2008 many crunk music albums appeared on Billboard Top 200 number one position.

In 2007, 17 year old entertainer Soulja Boy made the massive superhit called "Crank That" which enjoyed number one position in Billboard Hot 100 for 7 weeks, was nominated for a Grammy and became one of the main hits of the year. Around that year, a bunch of internet websites specialising on crunk and hip hop mixtapes opened, and that fact caused the growing of the popularity of crunk. Also in 2007, crunk singer and rapper T-Pain popularised the use of autotune effect in crunk music, which became very popular in many styles of popular music since then.

In 2008, both crunk and crunk&B developed a new subgenre of trance crunk, a mix of crunk and trance music, and Usher's superhit "Love in This Club" enjoyed number one position in Billboard Hot 100 for 3 weeks. The following year, numerous crunk hits reached Top 40 in American charts. The growing interest in crunk music among white music producers caused the appearance of various subgenres of crunk, including eurocrunk, crunkcore, crunkczar and aquacrunk.

References[link]

Keri Hilson
Keri Hilson performing at Supafest in Australia, April 2011
Background information
Birth name	Keri Lynn Hilson
Born	(1982-12-05) December 5, 1982 (age 29) Decatur, Georgia, U.S.
Genres	R&B, pop
Occupations	Singer, songwriter, dancer, actress
Years active	2001–present
Labels	Zone 4, Mosley Music, Interscope
Associated acts	The Clutch, Polow da Don, Timbaland, Chris Brown, Akon, Kanye West
Website	kerihilson.com

Keri Lynn Hilson (born December 5, 1982) is an American singer, songwriter and actress. She was born and raised in Decatur, Georgia, and spent most of her youth working with producer Anthony Dent, as a songwriter and background vocalist for several R&B and hip hop artists. By the age of 14, Hilson had secured a record deal with the girl group D'Signe, who later disbanded. She attended Emory University in Atlanta, while she continued writing songs for artists, including Britney Spears and Mary J. Blige, with the production and songwriting team, The Clutch. In 2006, Hilson signed with American rapper and producer Timbaland's record label, Mosley Music. Her breakthrough came the following year after appearing on Timbaland's single, "The Way I Are", which topped charts around the world.

Hilson's debut studio album, In a Perfect World..., was released in 2009, and debuted at number four on the US Billboard 200 chart, eventually being certified gold by the Recording Industry Association of America (RIAA). The album spawned the hit singles, "Knock You Down", "Turnin Me On" and "I Like". It also earned Hilson two Grammy Award nominations for Best New Artist and Best Rap/Sung Collaboration for "Knock You Down". Her second studio album, No Boys Allowed, was released in 2010 and was considerably less successful than its predecessor; however, it included the hit single, "Pretty Girl Rock". Hilson's achievements include a BET Award, MOBO Award, NAACP Image Award and two Soul Train Music Awards. Apart from her work in music, she has pursued a career in acting. Hilson made her acting debut in the romantic comedy film, Think Like a Man, in 2012.

Biography[link]

1982–2007: Early life and career beginnings[link]

Keri Lynn Hilson was born on December 5, 1982 in Decatur, Georgia.^[1][2] She was raised in an African-American neighborhood and came from a middle class family.^[3] Hilson and her siblings did not attend a school within the neighborhood because her parents cared a lot for their education, stating that "they shipped us off for an hour to get to school every day. It was just that important for us to maintain the life that they had created".^[3] From the age of 12, Hilson wanted to pursue a musical career, after watching television talent shows, Star Search and Showtime at the Apollo.^[1] Her mother then hired a piano teacher to give her piano lessons; however, Hilson wanted to become a singer and therefore "converted those sessions into vocal lessons, accompanying the teacher on piano".^[1] By the age of 14, Hilson had secured a record deal with the girl group D'Signe, who later disbanded.^[4][1]

Hilson spent most of her teenage years working with producer Anthony Dent, as a songwriter and background vocalist for the likes of Usher, Ludacris, Kelly Rowland, Ciara and Polow da Don.^[1] After graduating from high school, Hilson attended Emory University in Atlanta for three years and studied a course in theater.^[3] She continued working as a songwriter and background vocalist during her schooling years.^[1] Hilson eventually stopped working with Dent, and began working more with Polow da Don.^[1] She also became a member of the songwriting and production team, The Clutch.^[1] Together, they wrote Mary J. Blige's "Take Me as I Am" (2006), Omarion's "Ice Box" (2006), Ciara's "Like a Boy" (2006), The Pussycat Dolls' "Wait a Minute" (2007) and Britney Spears' "Gimme More" (2007).^[1][4] In 2006, Polow introduced Hilson to American rapper and producer Timbaland, who then signed her to his record label, Mosley Music Group.^[1] In November 2006, Hilson was featured on American rapper Lloyd Banks' single, "Help", for his album Rotten Apple (2006).^[5]

The following year, Hilson was featured on three singles; in June, on Timbaland's song "The Way I Are", the second single from his album Shock Value (2007); on Rich Boy's "Good Things" with Polow da Don; and thereafter, in December, on Timbaland's song "Scream" with Nicole Scherzinger, the fifth single from Shock Value.^[6] Out of the three singles, "The Way I Are" achieved the most success, topping nine charts around the world.^{[7][8][9][10][11]}

[edit] 2008–09: In a Perfect World...

Hilson in April 2009

In 2008, Hilson appeared in the music videos for Usher's single, "Love in This Club", and Ne-Yo's single, "Miss Independent".^[12][13] Her debut studio album, In a Perfect World..., was released on March 24, 2009.^[14] The album contained pop-oriented R&B songs.^[15] It was initially planned to be released the previous year; however, the album was delayed several times because Hilson wanted to make sure it came out to her liking, stating "I'm just a perfectionist. I have had many [release dates], but it's all for a good cause. The label wants to make sure the album has its proper release, and I'm thankful for that. Very grateful, even though fans look at it like it's a bad thing."^[16] In the US, In a Perfect World... debuted at number four on the Billboard 200 chart, and number one on the Top R&B/Hip-Hop Albums chart, with first-week sales of 94,000 copies.^[17][18] By October 2009, the album was certified gold by the Recording Industry Association of America (RIAA).^[19] Its first single, "Energy", released in May 2008, peaked within the top eighty on the US Billboard Hot 100 chart.^[20] It reached the top fifty in the United Kingdom, and peaked the highest in New Zealand at number seven, and was certified gold in the country.^[10][21][22] Hilson also featured on three singles in 2008; in June, on rapper Nas' song "Hero"; in September, on Kardinal Offishall's "Numba 1 (Tide Is High)"; and thereafter, in October, on Chris Brown's song "Superhuman".^[23][6][24]

"Return the Favor", featuring Timbaland, served as the second international single from Hilson's In a Perfect World... album, while "Turnin Me On" featuring Lil Wayne, was released as the second US single. The latter achieved commercial success, reaching number 15 on the Billboard Hot 100, and number two on the Hot R&B/Hip-Hop Songs chart, eventually being certified platinum in the US.^[20][19] The next single, "Knock You Down" featuring Kanye West and Ne-Yo, achieved more success, reaching number three on the Hot 100 and number one on the Hot R&B/Hip-Hop Songs chart, eventually being certified two times platinum.^[20][19] The song also reached the top ten in Canada, Ireland, The Netherlands, New Zealand and the United Kingdom.^{[20][25][21][10]} "Make Love", "Slow Dance", and "Change Me" featuring Akon, were released as the album's fourth, fifth and sixth US singles, respectively.

Hilson, along with Gym Class Heroes, Gorilla Zoe and T-Pain, were supporting acts on Lil Wayne's I Am Music Tour in North America.^[26] At the 2009 BET Awards, she was nominated in four categories, including Best New Artist, Best Female R&B Artist, as well as Viewer's Choice and Best Collaboration for "Turnin Me On" with Lil Wayne.^[27] She eventually won the Best New Artist category.^[28] In 2009, Hilson was featured on five singles; "Number One" with R. Kelly, "She Don't Wanna" with Asher Roth, "Everything, Everyday, Everywhere" with Fabolous, "Medicine" with Plies, and on the remix of Sean Paul's song, "Hold My Hand".^[29][6] Hilson was nominated for Breakthrough Artist and Favorite Soul/R&B Female Artist at the 2009 American Music Awards, but lost to Beyoncé Knowles.^[30] The re-released edition of In a Perfect World..., in January 2010, included the single "I Like", which reached number one in Germany, Poland and Slovakia, and peaked within the top ten in Austria, Norway and Switzerland.^{[31][32][33][34]} At the 52nd Grammy Awards, Hilson was nominated for Best New Artist and Best Rap/Sung Collaboration for "Knock You Down" with Kanye West and Ne-Yo.^[35]

[edit] 2010–present: No Boys Allowed

Hilson performing at the 2010 VH1 Divas Salute the Troops concert

During the first half of 2010, Hilson guest featured on rapper Trina's single, "Million Dollar Girl", and on T.I.'s single, "Got Your Back".^[6] In April 2010, it was made known that she had replaced Jennifer Hudson as the new face of the cosmetics and personal care products company, Avon.^[36] "Breaking Point" was released as the first single from Hilson's second studio album, No Boys Allowed, in September 2010; it only appeared on the US Hot R&B/Hip-Hop Songs Chart at number 44.^[20] On December 2, 2010, Hilson was among one of the many female artists who performed at the VH1 Divas Salute the Troops concert, where she sang "Turnin Me On", "Knock You Down", "Pretty Girl Rock", and a duet with American country music duo, Sugarland, on the Aretha Franklin song, "Think".^[37] No Boys Allowed was released on December 21, 2010.^[38] Described as a "girl power album", No Boys Allowed was primarily of the R&B and pop genres.^[39][40] Despite the album's title, Hilson stated "it's not about excluding men. It's more about women understanding that there comes a time in your life when you want a man. A real man. A grown up. Not a boy. And that's not a bad thing."^[41] Speaking of the songs on the album, she explained "I write from a female perspective, but I'm also telling men what women are really thinking and feeling about them".^[41] In the US, No Boys Allowed debuted at number 11 on the Billboard 200, and number seven on the Top R&B/Hip-Hop Albums chart, with first-week sales of 102,000 copies.^[42][43] Although it sold 8,000 copies more than her debut album, In a Perfect World..., it failed to match that album's debut chart position of number four.^[42] As of February 2011, No Boys Allowed has sold 205,500 copies in the United States.^[44]

Hilson achieved success with the album's second single, "Pretty Girl Rock", which reached number 24 on the Billboard Hot 100 and number four on the Hot R&B/Hip-Hop Songs Chart, eventually being certified platinum.^[20][19] The single reached the top twenty in Germany and New Zealand, and top thirty in Austria and Slovakia.^{[45][21][46][47]} "One Night Stand" featuring Chris Brown, and "Lose Control (Let Me Down)" featuring Nelly, were released as the album's third and fourth singles, respectively. In 2011, she was featured on British rapper Chipmunk's single "In the Air", for his album Transition (2011).^[48] In April 2011, Hilson, along with many other R&B and hip hop acts, traveled to Australia to be part of its biggest urban music festival, Supafest.^[49] At the 2011 BET Awards, Hilson was nominated for Best Female R&B Artist and Video of the Year for "Pretty Girl Rock".^[50] In July 2011, she was a supporting act on the second leg of Lil Wayne's I Am Still Music Tour in North America, before embarking on her first headlining European tour in October.^[51][52]

2012–present: Acting debut and third studio album[link]

During an interview with 106 & Park on October 25, 2011, Hilson revealed that she has already begun recording her third studio album.^[53] She explained, "There's some people in the world that aren't gon' like this album coming from me. As I was experiencing the world, there were things that I was also experiencing on a personal front, and in my music it's coming out. There's a specific few people who ain't gon' like to listen to this album. Very emotional, I'll say that."^[53] She further explained in an interview with The Boombox that she's working on a new sound for the album, and described it as a mixture of her first two albums with some surprising elements thrown in.^[54] Hilson also said a release date has not been confirmed yet, saying "I just write about my experiences and keep the release dates far, far from me. When I feel that I have [good material] is when I will give it to the label. But I'm not quite there yet. I'm still working."^[54] Hilson made her acting debut in the romantic comedy film, Think Like a Man, released on April 20, 2012.^[55][56] She will also star alongside Vin Diesel in the sci-fi action film, Riddick (2013), but it is unknown what role Hilson will play.^[57]

Artistry[link]

Musical style and influences[link]

Hilson's music is generally R&B and pop. Her debut album, In a Perfect World..., consists of a pop/R&B style, with elements of electro music.^[15][58] Many of the album's themes deal with relationships, physical attraction and lovemaking.^[59] Hilson said, "lyrically it's a very vulnerable album. You know, I definitely didn't want to paint myself as perfect on this project. Instead, I wanted it to be something that was very relatable, especially to women".^[60] Her second album, No Boys Allowed, displays a wide variety of styles, including pop, R&B, hip hop, soul, acoustic, electronic and reggae.^{[40][61][62][63]} Hilson describes the album as "more self assured. It's a lot more aggressive".^[64] Kristin Macfarlane of The Daily Post noted that the album is "pure girl power and about being sexually confident, and confident as a woman; not putting up with crap relationships and getting your way".^[65] Hilson sings with "smooth vocals".^[66] Following the release of her debut album, Sophie Bruce of BBC Music expressed that, "there's no denying Hilson has a great voice, but it lacks the feisty edge of [Nicole] Scherzinger, [Mary J.] Blige or [Beyoncé] Knowles".^[67] Mark Nero of About.com commented, "Keri's voice, while strong, isn't particularly distinctive or memorable".^[68] Hilson has stated that her musical influences come from her father's side of the family.^[60] In addition, she cites Michael Jackson and Lauryn Hill as inspirations.^[69][70]

Philanthropy[link]

Besides her career in music, Hilson has also been involved with several charities. In January 2010, she teamed up with Akon on the charity single, "Oh Africa".^[71] All proceeds of the single benefited underprivileged African youth.^[71] The following month, Hilson joined the extended list of artists during the recording session of the single, "We Are the World 25 for Haiti", to benefit victims of the 2010 Haiti earthquake.^[72] On May 25, 2010, she performed at the Virginia Stand Up! A Call to Action benefit concert, organized by Chris Brown to help with continued relief efforts in Haiti.^[73] On October 21, 2010, Hilson attended Collins Academy High School in Chicago as part of the Get Schooled National Challenge and Tour, a "program aimed at increasing high school and college graduation rates and promoting the importance of education".^[74][75] A year later, she received a Get Schooled Award for her involvement with the program.^[76] In 2011, Hilson contributed in the fight against AIDS, by posing in retail-clothing company H&M's celebrity-driven collection for Fashion Against AIDS.^[77] 25% of all sales from the collection were donated to the Designers Against Aids charity.^[77] Hilson contributed to the It Gets Better Project, a project which aims to prevent suicide among LGBT youth.^[78][79]

In June 2011, Hilson became an ambassador for MTV Staying Alive, a foundation which raises awareness and prevention of HIV and AIDS.^[80] In September 2011, she lent her support to US First Lady Michelle Obama's Let's Move! campaign, which aims to combat childhood obesity.^[81] She made t-shirts for the campaign that read "Pretty Girls Sweat", and exercised with the young women at The Educational Alliance's Sirovich Senior Center in New York on September 24.^[81] During Hilson's visit in Africa in November 2011, she stopped by an orphanage to visit her young fans who had lost their families during the 2010–2011 Ivorian crisis.^[82] She gave each orphan a "care" package, which consisted of bookbags, t-shirts, sunglasses, notebooks and an electric keyboard.^[82] In April 2012, Hilson teamed up with DoSomething.org to encourage young people to join in the nationwide Epic Book Drive by bringing books to local people in need.^[83] In a press release, she stated: "Joining DoSomething.org's newest effort to provide for people in need with Epic Book Drive was the easiest decision ever!. I truly believe providing access to those who want to learn is the key to bettering lives around the country. And helping kids find healthy outlets, such as books, has always been a passion of mine. So my involvement here is a natural fit."^[83]

Discography[link]

• In a Perfect World... (2009)
• No Boys Allowed (2010)

Filmography[link]

Tours[link]

Headlining

• European Tour (2011)

Supporting

• I Am Music Tour (2009) (with Lil Wayne)
• I Am Still Music Tour (2011) (with Lil Wayne)

Awards and nominations[link]

References[link]

External links[link]

	Book: Keri Hilson
Wikipedia books are collections of articles that can be downloaded or ordered in print.

Media related to Keri Hilson at Wikimedia Commons

• Official website
• Keri Hilson at the Internet Movie Database