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Dan Aquinas
I would be interested in the breakdown of the touchscreen/cover glass. How does ...
gatorfan
Not just brand but integration and finish. Some poopoo that as not valuable but ...
IPhone 5 bill of materials estimate is $167.50
9/12/2012 8:20 PM EDT
OTTAWA – The bill of materials for Apple’s new IPhone 5 comes in at an estimated $167.50 for the 16-Gb version, or about $35 higher than a comparable version of the IPhone 4S, according to a preliminary estimate by the tear down specialists at TechInsights.
The preliminary analysis by TechInsights, which is owned by UBM, the publisher of EE Times, is based on initial information about the IPhone 5 that was released by Apple in San Francisco on Wednesday (Sept. 12). The IPhone 5, which is scheduled to go on sale Sept. 21, is expected to sell for about $199 for the 16-Gb version.
TechInsight analysts also based their estimates on previous versions of 16-Gb IPhones, including the known features and cost of components for the IPhone 4 and 4S.
A preliminary estimate of the bill of materials for the IPhone 5 (click on image to enlarge).
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goafrit
9/13/2012 6:09 PM EDT
Wow - that is very small. Apple does enjoy hefty margin because of great brand.
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gatorfan
9/14/2012 11:25 AM EDT
Not just brand but integration and finish. Some poopoo that as not valuable but using and touching an Apple product is unique and worth the price IMHO.
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Dan Aquinas
9/14/2012 6:04 PM EDT
I would be interested in the breakdown of the touchscreen/cover glass. How does the estimate $7.50 get split between the two items: 50/50, 80/20, or something else? Although, doing a little research, and this link seems to indicate (assuming this is what Apple used) to that the touchscreen/cover glass are an integral unit: http://www.corning.com/specialtymaterials/products_capabilities/iox/ioxvsdiscrete.aspx
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