Monday, 17 January 2011

IVillage

iVillage, Inc. is a media company that is owned by NBC Universal. The site focuses on categories targeted at women, including Food, Health, Entertainment, Family, Beauty & Style. Additional businesses and brand extensions within iVillage Networks include iVillage UK, NBC Digital Health Network, Astrology.com and GardenWeb. In addition, iVillage has a strategic partnership with BlogHer, a participatory news, entertainment and information network for women online. iVillage has approximately 34 million unique visitors per month (comScore, April 2010), making it the largest content-driven community for women on the web.

History

The company was established in New York City in 1995 by Candice Carpenter, an early veteran of America Online, along with co-founders Nancy Evans and Robert Levitan. In 2008, it moved its headquarters to Englewood Cliffs, NJ and in 2009, headquarters were moved back to New York City.

The company's first content site was "Parent Soup", a community channel on America Online. That site featured one of the earliest ecommerce shopping cart and product promotion systems, featuring products made by manufacturers who would enter strategic relationships with the company that site visitors could then buy at a "company store." In 2001, under new management, the company merged with its main competitor, women.com.

In May, 2006 NBC Universal, Inc. acquired iVillage. Currently, Jodi Kahn is the Executive Vice President of iVillage Networks and Angela Matusik is Chief Content Executive. Since taking over as EVP, Jodi Kahn has revitalized the iVillage site with a new brand and editorial experience.

Television show

iVillage Live was a TV show and webcast produced by NBC Universal. NBC commissioned a set at the Universal Orlando Resort in Florida. In September 2007, production was moved to Chicago Illinois, and the show was retitled In the Loop with iVillage. The five original hosts were replaced by comedian Kim Coles; The Apprentice (US Season 1) winner Bill Rancic and The Apprentice (US Season 1) contestant Ereka Vetrini. After one final season, the show was officially canceled.

External links

iVillage - official site

iVillage UK

References

Category:Companies established in 1995 Category:Internet properties established in 1995 Category:Dot-com Category:Companies based in New York City Category:Women's websites

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