The Streets
Mike Skinner at Parklife, Sydney, October 2011
Background information
Origin	Birmingham, England, United Kingdom
Genres	UK garage, electronica, hip hop
Instruments	Vocals, keyboards, guitar
Years active	1994–2011
Labels	Locked On/679 Recordings (UK) Vice/Atlantic Records (US) (2000–2010) Warner Music (Worldwide)
Website	the-streets.co.uk
Past members
Mike Skinner Johnny Drum Machine Kevin Mark Trail

The Streets were a British hip hop and UK Garage project from Birmingham, England,^[1] led by vocalist and multi-instrumentalist Mike Skinner and has included myriad other contributors, most notably drummer Johnny Drum Machine, vocalist Kevin Mark Trail and the Italian-American beatmaker Leroy.

The project has released five studio albums: Original Pirate Material (2002), A Grand Don't Come for Free (2004), The Hardest Way to Make an Easy Living (2006), Everything Is Borrowed (2008), and Computers and Blues (2011) and a string of successful singles in the mid-2000s, including "Has It Come to This?", "Dry Your Eyes", "When You Wasn't Famous" and "Prangin' Out".

History[link]

1994–2000: Early years[link]

The Streets started out in 1994 as a group project with Johnny Drum Machine and Kevin Mark Trail. Skinner moved from Birmingham to Brixton to pursue his recording career, he then moved to Camden Town for three years before returning to Brixton. While working on music, he tried to start a record label as well as working in fast food restaurants, in order to support himself.

[edit] 2001-2003: Original Pirate Material

In 2001, the Locked On label, who had success with The Artful Dodger featuring Craig David, released "Has It Come to This?" under the name The Streets. "Has It Come to This?" proved to be a breakthrough hit for The Streets, reaching number 18 on the UK charts in October 2001.

For The Streets' debut album, Original Pirate Material, Skinner wanted to take UK garage in a new direction with material reflecting the lifestyle of clubbers in Britain. The track "Let's Push Things Forward" reflects the philosophy of the album. The album was released and proved to be successful both with critics and the general public alike. In the UK, the album was nominated for the Mercury Prize and was favourite with the bookies to win it (it was later won by Ms. Dynamite). The Streets was nominated for best album, best urban act, best breakthrough artist and best British male artist in the 2002 BRIT Awards. The NME named it as one of their top five albums of 2002. The cover image is Towering Inferno by the acclaimed photographer Rut Blees Luxemburg. Subsequent singles from that album included "Don't Mug Yourself", "Weak Become Heroes" and "Let's Push Things Forward" which all reached the top forty in the UK. Many of his songs have a UK garage feel. Original Pirate Material had debuted and peaked at number twelve in the UK album charts, and would not reach any higher until his next album was released.

The success of Original Pirate Material in the UK led to a US release of the album through Vice/Atlantic in late 2002. Though the album was not a commercial success in the States, it was received positively, with Rolling Stone, Spin, The New York Times, Blender, USA Today and the Los Angeles Times all nominating it as one of the albums of the year. The album was named Entertainment Weekly's "album of the year". The album reached number two on the Billboard electronic charts and the top 20 on the independent and Heatseeker charts in the US in 2003.

[edit] 2004–2005: A Grand Don't Come for Free

In May 2004, Skinner released a new single, "Fit But You Know It" which became his highest debuting and highest selling single to that point, reaching number four in the UK.

"Fit But You Know It" is from Skinner's second album, A Grand Don't Come for Free which is a concept album about a short period in the protagonist's life. The events depicted include losing a thousand pounds, the start of a new relationship, going on holiday, breaking up, and eventually finding the grand again. The MC's remix of "Fit But You Know It" features formerly underground MCs such as Kano, Tinchy Stryder, Donae'o, Lady Sovereign and Devilman.

The album debuted at number two in the UK album charts, but later reached the number one position. Soon after the album was released, Skinner's success grew even larger in July 2004, with the second single "Dry Your Eyes" debuting at the top of the chart in the UK. The success of this album and its singles led to a re-kindling of interest in the first album Original Pirate Material, which re-entered the UK album charts and beat its original chart peak of two years earlier. "Blinded By the Lights", the third single from A Grand Don't Come for Free, hit the Top 10 in September 2004, and a fourth and final single, "Could Well Be In", was released in late 2004.

[edit] 2006–2007: The Hardest Way to Make an Easy Living

Skinner's third studio album under The Streets moniker, The Hardest Way to Make an Easy Living, was released on 10 April 2006 in the United Kingdom and on 25 April 2006 in North America. In the UK it debuted at number one on the album chart. It was a change in direction from his first two albums, the lyrical theme moving away from the stories about working class Britain and instead focusing on the ups and downs of the fame that Skinner encountered after the huge success of his previous albums.

The lead single, titled "When You Wasn't Famous", was released two weeks prior to the album. The song is about Skinner's troubles with trying to date a famous person, following his new found fame. It was also named 'Track of the Week' by NME in early March 2006, but when it came into the UK singles charts, it only reached the latter course of the top 10, peaking at number eight. There has been much speculation over which celebrity "When You Wasn't Famous" is about - Rachel Stevens and Cheryl Cole are two names that have been ruled out, despite Skinner dedicating the song to Cole on Top Of The Pops.^[2] This reluctance to reveal the subject may be more than simple politeness, as some of the descriptions of the unnamed starlet in the track are potentially damaging. At one point, Skinner discloses "my whole life I never thought I'd see a pop star smoke crack".

Mike Skinner has now disclosed in his memoirs that the track is not about his relationship with Rachel Stevens and that she was not the pop star that smoked crack ^[3]

The second single, "Never Went to Church", is a tribute to Skinner's late father, and appears to use the chord progression of The Beatles' "Let It Be" as a backing. The album also featured the track "Prangin Out" which later would go on to be remixed with Babyshambles frontman Pete Doherty.

[edit] 2008–2009: Everything Is Borrowed

In September 2008, Skinner released his fourth studio album, Everything Is Borrowed.^[4] One song from the album, was on Skinner's Myspace page for a while before being replaced by a cover of "Your Song". In a posting on his Myspace blog, Skinner noted that the group's upcoming LP would contain "peaceful, positive vibes" in comparison with 2006's The Hardest Way To Make An Easy Living.

In a blurb about the album on Skinner's Myspace, he says "This album started off life as parables but then I realised that it might get a bit cheesy so I got rid of the alien song and the devil song replaced them with more straight up songs. I've pretty much kept my promise that I made to myself not to reference modern life on any of them though which is hard to do and keep things personal at the same time."

[edit] 2010–2011: Computers and Blues and Cyberspace and Reds

Mike Skinner and Kevin Mark Trail performing live in Sydney, 2011

In November 2010, Mike Skinner announced via the official The Streets website, that he will release what he referred to as a "mixtape" album called Cyberspace and Reds, consisting of various recordings he had made since he finished work on the final Streets album Computers and Blues.^[5] Cyberspace and Reds was released in January 2011, initially only for download via the Streets iPhone app.^[6] A so-called "deluxe" edition was later made available for general download through the Streets website. An additional version of the Cyberspace and Reds track 'Everyone has something to hide' was released by producer Callum James Greens with added music rather than the acapella version originally released.^[7][8]

The final The Streets album Computers and Blues was released on 7 February 2011,^[9] the first single being "Going Through Hell". The band played live in 2011 at the famous Jersey Live festival for the first time. The band's last gig was thought to be at Reading Festival 2011, co-headlining the NME/Radio stage with 2manydj's. Skinner performed at the 2011 Freeze Festival at Battersea power station which was his final gig in London performing as The Streets. The Streets will end after their final show at The Big Reunion.

Band members[link]

• Mike Skinner – vocals, arranging, composing, mixing, keyboards, synthesizers (1994–2011)
• Johnny Drum Machine – drums, percussion, orchestration, production (1994–2011)
• Kevin Mark Trail – vocals, production, composing (1994–2003; 2007–2011)

Other contributors and live members[link]

• Morgan Nicholls – bass, guitar, percussion, programing piano, synthesizers (2003–2005; 2008)
• Wayne Bennett – bass, composing, guitar (2007–2011)

Discography[link]

• Original Pirate Material (2002)
• A Grand Don't Come for Free (2004)
• The Hardest Way to Make an Easy Living (2006)
• Everything Is Borrowed (2008)
• Cyberspace and Reds (2011)
• Computers and Blues (2011)

References[link]

External links[link]

Wikimedia Commons has media related to: The Streets

• Official website
• The Streets on Myspace
• The Streets on Twitter

Snoop Dogg
Snoop Dogg performing at the Snoop Dogg Supafest in April 2011.
Background information
Birth name	Calvin Cordozar Broadus, Jr.
Born	(1971-10-20) October 20, 1971 (age 40)
Origin	Long Beach, California, United States
Genres	Hip hop
Occupations	Rapper
Years active	1992–present
Labels	Death Row, No Limit, Priority, Star Trak, Geffen, Doggystyle
Associated acts	Tha Dogg Pound, Tha Eastsidaz, 213, Dr. Dre, Warren G, Nate Dogg, 2Pac, Pharell, R. Kelly, Ice Cube, Akon, Game, Brandy Norwood, Eminem, Wiz Khalifa
Website	snoopdogg.com

Calvin Cordozar Broadus, Jr. (born October 20, 1971), better known by his stage name Snoop Dogg (formerly known as Snoop Doggy Dogg), is an American rapper, record producer, and actor. Snoop is best known as a rapper in the West Coast hip hop scene, and for being one of Dr. Dre's most notable protégés. Snoop Dogg was a Crip gang member while in high school. Shortly after graduation, he was arrested for cocaine possession and spent six months in Wayside County Jail. His music career began in 1992 after his release when he was discovered by Dr. Dre. He collaborated on several tracks on Dre's solo debut, The Chronic and on the titular theme song to the film Deep Cover.

Snoop's debut album Doggystyle, was released in 1993 under Death Row Records making a debut at No.1 on both the Billboard 200 and R&B charts. Selling almost a million copies in the first week of its release, Doggystyle quickly became certified 4× platinum in 1994 and spawned several hit singles, including "What's My Name" and "Gin & Juice". In 1994, Snoop released a soundtrack on Death Row Records for the short film Murder Was The Case, starring himself. In early 1996, Snoop Dogg was cleared of charges over his bodyguard's 1993 murder of Philip Woldemariam. His second album, late 1996's Tha Doggfather, also debuted at No.1 on both charts with "Snoop's Upside Ya Head" as the lead single. The album sold only half as well, being certified double platinum in 1997.

Tha Doggfather was his last release for Death Row before he signed with No Limit Records, where he recorded his next three albums. Da Game Is to Be Sold, Not to Be Told in 1998, No Limit Top Dogg in 1999 (making it his last album of the 90s), and Tha Last Meal in 2000, which was his last No Limit Records album. Snoop then signed with Priority/Capitol/EMI Records in 2002, where he released his album Paid tha Cost to Be da Boss. Then he signed with Geffen Records in 2004 for his next three albums R&G (Rhythm & Gangsta): The Masterpiece, Tha Blue Carpet Treatment, and Ego Trippin'. Malice 'n Wonderland (2009) and Doggumentary (2011), his most recent release, were on Priority.

In addition to music, Snoop Dogg has starred in motion pictures and hosted several television shows: Doggy Fizzle Televizzle, Snoop Dogg's Father Hood and Dogg After Dark. He also coaches a youth football league and high school football team. He has run into many legal troubles, some of which caused him to be legally banned from the UK and Australia, although the UK ban was later reversed after a long legal battle.^[1] He is the cousin of Nate Dogg, Daz Dillinger, RBX and Lil' ½ Dead and the cousin of R&B singers Brandy and Ray J. Starting September 2009, Snoop was hired by EMI as the chairman of a reactivated Priority Records.^[2]

Life and career[link]

Early life[link]

Named after his stepfather, Calvin Cordozar Broadus, Sr. (December 10, 1948 – November 9, 1985, Los Angeles), Calvin Broadus was born October 20, 1971 at the Los Altos Hospital in Long Beach, California, the second of three sons of Beverly Broadus (née Tate; born April 27, 1951, McComb, Mississippi).^[3][4][5] His father, Vernall Varnado (born December 13, 1949, Magnolia, Mississippi),^[3] was a Vietnam veteran, singer, and mail carrier who was said to be frequently absent from his life.^[6] Broadus' parents nicknamed him "Snoopy" as a child because of his appearance, but usually addressed him as Calvin at home.^[7][8] His mother and stepfather divorced in 1975. At an early age, Broadus began singing in Golgotha Trinity Baptist Church and playing piano; when he was in sixth grade, he began rapping.^[9][10] He attended Long Beach Polytechnic High School, and was convicted for cocaine possession, serving six months at the Wayside County Jail.^[7]

As a teenager, Snoop Dogg frequently ran into trouble with the law. Snoop Dogg was a member of the Rollin' 20 Crips gang in the Eastside of Long Beach,^[11][12] although he stated in 1993 that he never joined a gang.^[9] Shortly after graduating from high school, he was arrested for possession of cocaine.^[7] Snoop Dogg's conviction caused him to be frequently in and out of prison for the first three years after he graduated from high school. Snoop, along with his cousins Nate Dogg and Lil' ½ Dead and friend Warren G, recorded home made tapes as a group called 213, named after the Long Beach area code at the time. One of his early solo freestyles over En Vogue's "Hold On" had made it to a mixtape which was heard by influential producer Dr. Dre, who phoned to invite him to an audition. Former N.W.A member The D.O.C. taught him how to structure his lyrics and separate the thematics into verses, hooks and chorus.^[13]

[edit] 1992–93: Doggystyle

When he began recording, Broadus took the stage name Snoop Doggy Dogg. Dr. Dre began working with Snoop Dogg, first on the theme song of the 1992 film Deep Cover, and then on Dr. Dre's debut solo album The Chronic with the other members of his former starting group, Tha Dogg Pound. The huge success of Snoop Dogg's debut Doggystyle was partially because of this intense exposure.^[7]

To fuel the ascendance of West Coast G-funk hip hop, the singles "Who Am I (What's My Name)?" and "Gin and Juice" reached the top ten most-played songs in the United States, and the album stayed on the Billboard charts for several months.^[7] Gangsta rap became the center of arguments for censorship and labeling, with Snoop Dogg often used as an example of violent and misogynistic musicians.^[14] Doggystyle, much like The Chronic, featured a host of rappers signed to or affiliated with the Death Row label including Daz Dillinger, Kurupt, Nate Dogg and others. Rolling Stone music critic Touré asserted that Snoop had a relatively soft vocal delivery compared to other rappers: "Snoop's vocal style is part of what distinguishes him: where many rappers scream, figuratively and literally, he speaks softly."^[9]

A short film about Snoop Dogg's murder trial called Murder Was The Case, was released in 1994, along with an accompanying soundtrack. On July 6, 1995, Doggy Style Records, Inc., a record label founded by Snoop Dogg, was registered with the California Secretary of State as business entity number C1923139.^[15]

[edit] 1996–97: Tha Doggfather

After Snoop Dogg was acquitted of murder charges on February 20, 1996, he and the mother of his son and their kennel of 20 pit bulls moved into a 5,000-square-foot (460 m²) home in the hills of Claremont, California and by August 1996 Doggy Style Records, a subsidiary of Death Row Records, signed The Gap Band's Charlie Wilson as one of the record label's first artists.^[16]

However, by the time Snoop Dogg's second album, Tha Doggfather, was released in November 1996, the price of living (or sometimes just imitating) the gangsta life had become very evident. Among the many notable hip hop industry deaths and convictions were the death of Snoop Dogg's friend and labelmate 2Pac and the racketeering indictment of Death Row co-founder Suge Knight.^[7] Dr. Dre had left Death Row earlier in 1996 because of a contract dispute, so Snoop Dogg co-produced Tha Doggfather with Daz Dillinger and DJ Pooh.

This album featured a distinct change of style as compared to Doggystyle, and the leadoff single, "Snoop's Upside Ya Head", featured a collaboration with Gap Band frontman Charlie Wilson. While the album sold reasonably well, it was not as successful as its predecessor. However, Tha Doggfather had a somewhat softer approach to the G-funk style. The immediate aftermath of Dr. Dre's withdrawal from Death Row Records, realizing that he was subject to an iron-clad time-based contract (i.e., that Death Row practically owned anything he produced for a number of years), Snoop Dogg refused to produce any more tracks for Suge Knight, other than the insulting "Fuck Death Row", until his contract expired.^[11] In an interview with Neil Strauss in 1998, Snoop Dogg stated that though he had been given lavish gifts by his former label they had withheld royalty payments to the artist.^[17]

Stephen Thomas Erlewine of Allmusic said that after Tha Doggfather, Snoop Dogg began "moving away from his gangsta roots toward a calmer lyrical aesthetic":^[7] for instance, Snoop participated in the 1997 Lollapalooza concert tour, which featured mainly alternative rock music. Troy J. Augusto of Variety noticed that Snoop's set at Lollapalooza attracted "much dancing, and, strangely, even a small mosh pit" in the audience.^[18]

[edit] 1998–2000: No Limit, Top Dogg and Tha Last Meal

Snoop signed with Master P's No Limit Records (distributed by Priority/EMI Records) in 1998 and debuted on the label with Da Game Is to Be Sold, Not to Be Told that year. His other albums from No Limit were No Limit Top Dogg in 1999 (selling over 1,503,865 copies) and Tha Last Meal in 2000 (selling over 1,000,000).^[7] In 2001, his autobiography, Tha Doggfather, was published.

[edit] 2002: Paid tha Cost to Be da Bo$$

In 2002 he released the album Paid tha Cost to Be da Bo$$, on Priority/Capitol/EMI Records, selling over 1,300,000 copies. The album featured the hit singles "From tha Chuuuch to da Palace" and "Beautiful", featuring guest vocals by Pharrell. By this stage in his career, Snoop Dogg had left behind his "gangster" image and embraced a "pimp" image.

[edit] 2004–05: R&G (Rhythm & Gangsta): The Masterpiece

In 2004, Snoop signed to Geffen Records/Star Trak Entertainment both of which are distributed through Interscope Records; Star Trak is headed by producer duo The Neptunes, which produced several tracks for Snoop's 2004 release R&G (Rhythm & Gangsta): The Masterpiece. "Drop It Like It's Hot" (featuring Pharrell), the first single released from the album, was a hit and became Snoop Dogg's first single to reach number one. His third release was "Signs", featuring Justin Timberlake and Charlie Wilson, which entered the UK chart at #2. This was his highest entry ever in the UK chart. The album sold 1,724,000 copies in the U.S. alone, and most of its singles were heavily played on radio and television. Snoop Dogg joined Warren G and Nate Dogg to form the group 213 and released album The Hard Way in 2004. Debuting at No.4 on the Billboard 200 and No.1 on the Top R&B/Hip-Hop Albums, it included single "Groupie Luv". Together with fellow rappers Lil' Jon, Xzibit and David Banner, Snoop Dogg appeared in the music video for Korn's "Twisted Transistor".

[edit] 2006: Tha Blue Carpet Treatment

Snoop Dogg's appeared on two tracks from Ice Cube's 2006 album Laugh Now, Cry Later, including the single "Go to Church", and on several tracks on Tha Dogg Pound's Cali Iz Active the same year. Also, his latest song, "Real Talk", was leaked over the Internet in the summer of 2006 and a video was later released on the Internet. "Real Talk" was a dedication to former Crips leader Stanley "Tookie" Williams and a diss to Arnold Schwarzenegger, the Governor of California. Two other singles on which Snoop made a guest performance were "Keep Bouncing" by Too $hort (also with will.i.am of The Black Eyed Peas) and "Gangsta Walk" by Coolio.

Snoop's 2006 album, Tha Blue Carpet Treatment, debuted on the Billboard 200 at No.5 and has sold over 850,000 copies. The album and the second single "That's That Shit" featuring R. Kelly were well received by critics. In the album, he collaborated in a video with E-40 and other West Coast rappers for his single "Candy (Drippin' Like Water)".

[edit] 2007–08: Ego Trippin'

In July 2007, Snoop Dogg also made history by becoming the first artist to release a track as a ringtone prior to its release as a single, which was "It's the D.O.G." On July 7, 2007, Snoop Dogg performed at the Live Earth concert, Hamburg.^[19] Snoop Dogg has ventured into singing for Bollywood with his first ever rap for an Indian movie Singh Is Kinng; the title of the song is also "Singh is Kinng". He also appears in the movie as himself.^[20] The album featuring the song was released on June 8, 2008 on Junglee Music Records.^[21] He released his ninth studio album, Ego Trippin' (selling 400,000 copies in the U.S.), along with the first single, "Sexual Eruption". The single peaked at No.7 on the Billboard 100, featuring Snoop using autotune. The album featured production from QDT (Quik-Dogg-Teddy).

[edit] 2009–10: Malice n Wonderland and More Malice

Snoop was appointed an executive position at Priority Records. His tenth studio album, Malice n Wonderland, was released on December 8, 2009. The first single from the album, "Gangsta Luv", featuring The-Dream, peaked at No.35 on the Billboard Hot 100. The album debuted at No.23 on the Billboard 200, selling 61,000 copies its first week, making it his lowest charting album. His third single, "I Wanna Rock", peaked at No.41 on the Billboard Hot 100. Snoop features on the latest Gorillaz album, Plastic Beach. The fourth single from Malice n Wonderland, titled "Pronto", featuring Soulja Boy Tell 'Em, was released on iTunes on December 1, 2009. Snoop re-released the album under the name More Malice.

[edit] 2011–12: Doggumentary

Snoop collaborated with Katy Perry on the first single from her second mainstream album, "California Gurls", which was released on May 11, 2010. Snoop can also be heard on the track "Flashing" by Dr. Dre and on Curren$y's song "Seat Change". He was also featured on a new single from Australian singer Jessica Mauboy, titled "Get 'em Girls" (released September 2010). Snoop's latest effort was backing American recording artist, Emii, on her second single entitled "Mr. Romeo" (released October 26, 2010 as a follow-up to "Magic"). Snoop also collaborated with American comedy troupe The Lonely Island in their song "Turtleneck & Chain", in their 2011 album Turtleneck & Chain.

Snoop Dogg's newest studio album is Doggumentary. The album went through several tentative titles including Doggystyle 2: Tha Doggumentary and Doggumentary Music: 0020 before being released under the final title Doggumentary during March 2011.^[22] Snoop was featured on Gorillaz' latest album Plastic Beach on a track called: "Welcome to the World of the Plastic Beach" with the The Hypnotic Brass, he also completed another track with them entitled "Sumthing Like This Night" which does not appear on Plastic Beach, yet does appear on Doggumentary. He also appears on the latest Tech N9ne album All 6's and 7's (released June 7, 2011) on a track called "Pornographic" which also features E-40 and Krizz Kaliko.

[edit] 2012–present: Reincarnated

On February 4, 2012, Snoop Dogg announced a new documentary alongside his new upcoming studio album entitled Reincarnated.^[23] Snoop Dogg is set to headline the Osheaga Festival in Montreal, Canada this summer. ^[24]

Other ventures[link]

Media appearances[link]

Snoop Dogg has appeared on television and in films throughout his career. In 1998, Snoop had a cameo appearance in the film Half Baked as the "Scavenger Smoker".^[25] In 2000, Snoop (as "Michael J. Corleone") directed Snoop Dogg's Doggystyle, a pornographic film produced by Hustler. The film, combining hip hop with x-rated material, was a huge success and won "Top Selling Release of the Year" at the 2002 AVN Awards.^[26] Snoop then directed Snoop Dogg's Hustlaz: Diary of a Pimp in 2002 (using the nickname "Snoop Scorsese").^[27]

In 2001, Snoop lent his voice to the animated show King of the Hill, in which he played a white pimp named Alabaster Jones.^[28] He played a lead character in the movie The Wash with Dr. Dre. He portrayed a drug dealer in a wheelchair in the film Training Day, featuring Denzel Washington.^[29] In 2001, Snoop starred in the horror film Bones, with him playing a murdered mobster who returns from the dead to exact his revenge against those who murdered him.

In 2002, Snoop hosted, starred in, and produced his own MTV sketch comedy show entitled Doggy Fizzle Televizzle. Snoop was filmed for a brief cameo appearance in the television movie It's a Very Merry Muppet Christmas Movie (2002), but his performance was omitted from the final cut of the movie.^[30] On November 8, 2004, Snoop Dogg was starred in the episode "Two of a Kind" of NBC's series Las Vegas.^[31]

In 2004, Snoop appeared on the Showtime series The L Word as the character "Slim Daddy". He also notably played the drug dealer-turned-informant character of Huggy Bear, in the 2004 remake film of the 1970s TV-series of the same name, Starsky & Hutch. He appeared as himself in the episode "MILF Money" of Weeds,^[32] and made an appearance on the TV shows Entourage^[33] and Monk,^[34] for which he recorded a version of the theme, in July 2007.

Snoop Dogg at WrestleMania XXIV at Orlando's Citrus Bowl with Ashley Massaro and tag team partner Maria, March 30, 2008

Snoop founded his own production company, Snoopadelic Films, in 2005. Their debut film was Boss'n Up, a film inspired by Snoop Dogg's album R&G, starring Lil Jon and Trina.^[35]

In December 2007, his reality show Snoop Dogg's Father Hood premiered on the E! channel.^[36] Snoop Dogg joined the NBA's Entertainment League.^[37] On March 30, 2008 he appeared at WrestleMania XXIV as a Master of Ceremonies for a tag team match between Maria and Ashley Massaro as they took on Beth Phoenix and Melina.^[38]

On May 8 and May 9, 2008, Snoop appeared as himself on the ABC soap opera One Life to Live, with a new opening theme recorded by the artist presented for both episodes. In the episodes, Snoop performs at the bachelorette party for character Adriana Cramer, and credits Bo Buchanan with helping him get his start in show business.^[39][40] On February 24, 2010, Snoop Dogg reprised his role, performing his song "I Wanna Rock" from his new album, Malice n Wonderland, as well as once again performing a special remixed, vocal rendition of the show's opening theme.^[41] In recent interviews he has explained that, as a child, One Life to Live was one of his favorite shows, and he still regards the show fondly. He has also stated that he has always been a particular fan of Robert S. Woods, who has portrayed the character of Bo Buchanan since 1979.

In 2009, Snoop Dogg appeared in Sacha Baron Cohen's film Brüno as himself performing a rap addition to the song "Dove Of Peace".^[42] On October 19, 2009, Snoop Dogg was the guest host of WWE Raw.

In July 2009, Snoop revealed his desire to appear in the popular soap opera Coronation Street while touring in the UK. However ITV bosses were said to be less keen.^[43]

In 2010, Snoop Dogg appeared in an episode of I Get That a Lot on CBS as a parking-lot attendant.

In June 2010, Snoop created a music video for True Blood accompanying a song he wrote for one of the main characters of the show entitled "Oh Sookie."^[44][45]

In March 2011, Snoop participated in Comedy Central's Roast of Donald Trump with other comedians and media personalities.^[46]

January 2, 2012, appeared on the The Price Is Right and raised $72,000 for his charity, Snoop Youth Football League.

Endorsements[link]

Snoop Dogg performing live in Hawaii, July 23, 2005.

• St. Ides
• Snoop Dogg 40 Oz Malt liquor
• Adidas Originals
• Boost Mobile cell phone
• Chrysler 300
• Colt 45 Blast
• Metro PCS Samsung Galaxy 4G
• Orbit Gum
• AOL commercial with Jerry Stiller
• Cal Worthington's Ford dealership in Long Beach, California
• "Snoop Doggs" – foot-long hot dogs manufactured in Massachusetts, a joint venture with Platinum One Media^[47]
• "Snoop Dogg Board Company (SDBC)" – skateboards and Luggage fabrication company (with Pentagon Distribution)
• "Snooperbowl" and "Snoop Youth Football league"^[48]
• "Chronic Candy" – candy that tastes like marijuana (from Switzerland and is currently banned in some cities of US)
• Love Don't Live Here No More, Doggy Tales Vol.1 – love novel (co-written by David E. Talbert, published by Atria and Snoopadelic Films) ISBN 0-7432-7363-X^[49]
• Tha Doggfather : The Times, Trials, And Hardcore Truths Of Snoop Dogg – autobiography (published by William Morrow) Hardcover ISBN 0-688-17158-3, Paperback ISBN 0-06-107607-4^[50]
• Fear & Respect (project cancelled as of March 1, 2006) – PlayStation 2 video game (developed by Midway Games)
• "Doggy Biscuitz" – shoe brand (in partnership with Pony International)^[51]
• "Snoop Dogg Clothing" – streetwear (distributed at Macy's)
• "WRFF" – unique design scooters (in cooperation with Salton, Inc.)^[52]
• "Hip Hop Gaming League" – a celebrity online gaming competition (hosted by Global Gaming League)^[53]
• "Snoop Dogg figures" (Vital Toys, SOTA Toys)^[54]
• "Snoop Dogg Boxing" – mobile phone game (Sony Pictures Mobile)
• "Snoop Dogg Pet Accessory Line" (in conjunction with Jakks Pacific)^[55]
• Snoop Dogg is a celebrity voice of a TomTom GPS navigation system.^[56][57] He stated on George Lopez's talk show Lopez Tonight that he is tired of hearing directions from the same woman.
• In August 2008, Snoop Dogg announced the launch of a new streetwear line called Rich & Infamous, via a partnership with Robert Thorne Co. The line was unveiled during the Magic Tradeshow in Las Vegas.^[58]
• "Hack is Wack" – Promoting Norton AntiVirus.^[59]
• "Coffee Cup With A Cause" with 7 Eleven.^[60]
• "Serious Pimp" clothing line.^[61]
• "iFizzle" iPhone Application.^[62]
• "Vybe Mobile"^[63]
• "Pepsi Max" – Zero Calories^[64]

Style and rap skills[link]

Kool Moe Dee ranks Snoop at No.33 in his book There's a God on the Mic, and says he has "an ultra-smooth, laidback delivery",^[65] and "flavor-filled melodic rhyming".^[66] Peter Shapiro describes Snoop's delivery as a "molasses drawl"^[67] and Allmusic notes his "drawled, laconic rhyming" style.^[7] Kool Moe Dee refers to Snoop's use of vocabulary, saying he "keeps it real simple...he simplifies it and he's effective in his simplicity".^[68]

Snoop is known to freestyle some of his lyrics on the spot for some songs – in the book How to Rap, Lady of Rage says, "Snoop Dogg, when I worked with him earlier in his career, that's how created his stuff... he would freestyle, he wasn't a writer then, he was a freestyler,"^[69] and The D.O.C. states, "Snoop's [rap] was a one take willy, but his shit was all freestyle. He hadn't written nothing down. He just came in and started busting. The song was "Tha Shiznit"—that was all freestyle. He started busting and when we got to the break, Dre cut the machine off, did the chorus and told Snoop to come back in. He did that throughout the record. That's when Snoop was in the zone then."

Peter Shapiro says that Snoop debuted on "Deep Cover" with a "shockingly original flow – which sounded like a Slick Rick born in South Carolina instead of South London"^[70] and adds that he "showed where his style came from by covering Slick Rick's 'La Di Da Di'".^[67] Referring to Snoop's flow, Kool Moe Dee calls him "one of the smoothest, funkiest flow-ers in the game".^[66] How to Rap also notes that Snoop is known to use syncopation in his flow to give it a laidback quality,^[71] as well as 'linking with rhythm' in his compound rhymes,^[72] using alliteration,^[73] and employing a "sparse" flow with good use of pauses.^[74]

Snoop re-popularized the use of -izzle speak, particularly in the pop and hip-hop music industry.^[75]

Personal life[link]

Snoop Dogg in August 2009

Broadus's father left the family when Broadus was three months old. Snoop married his high school sweetheart, Shante Taylor, on June 12, 1997. On May 21, 2004, he filed for divorce from Shante, citing irreconcilable differences.^[76] The couple renewed their wedding vows on January 12, 2008.^[77] R&B singers Brandy and Ray J are his first cousins.^[78] In 2002, the rapper announced he was giving up marijuana, one of his image trademarks, for good.^[79] According to his IMDb biography, Snoop is a fan of the thrash metal band Metallica^[80] and performed their song "Sad But True" on the band's 2003 MTV Icon Special which is available on YouTube.^[81] A DNA test read by George Lopez on Lopez Tonight revealed Snoop Dogg to be of 0% East Asian, 23% Native American, 6% European, and 71% African descent.^[82]