Macworld is the most widely read Macintosh magazine in North America and a trademark of Mac Publishing, a wholly owned subsidiary of International Data Group. IDG World Expo is also a subsidiary.
The conference tracks are taught by leaders in their fields and require large admission fees. They last for a few more days than the Expo, which runs generally three or four days. Attendees can visit the exhibits, set up by hardware manufacturers and software publishers that support the Macintosh platform.
On December 16, 2008, Apple announced that the 2009 Macworld Conference & Expo would be the last in which the company participates.
The San Francisco event has always been held at the Moscone Center. The Expo was also held in Brooks Hall near the San Francisco Civic Center from 1985 until 1993, when the expansion of Moscone Center allowed the show to be consolidated in one location.
Until 2005, the U.S. shows were held semiannually, with a January show in San Francisco and an additional summer show held in the Eastern US. The latter event was held initially in Boston at the Bayside Expo & Executive Conference Center, later expanding with a dual presence at the World Trade Center Boston. From 1998 to 2003 it took place in New York City's Jacob K. Javits Convention Center. The 2004 and 2005 summer shows, retitled Macworld Conference & Expo took place in Boston, although without Apple's participation. Other companies followed Apple's lead, canceling or reducing the size of their own exhibits, which resulted in reduced attendance compared with previous Macworld conferences. On 16 September 2005, IDG announced that no further summertime shows would be held in NYC nor in Boston.
The show has also taken place in other cities:
Since 1997, the show has been known for its keynote presentations (sometimes called "Stevenotes") by Apple CEO Steve Jobs.
The New York event inaugurated a competition (produced by Double Exposure) called the National Macintosh Gaming Championship, which challenged attendees to play games for a number of premium prize packages. The event continued in 1999 in San Francisco, and was terminated after the New York show in 2000 to make way for the Apple Gaming Pavilion.
In October 2002, IDG World Expo announced plans to move the 2004 edition of the East Coast show to Boston. The day of that announcement, Apple declared its intent not to participate in the Boston Macworld Expo.
In 2003, IDG World Expo renamed the New York trade show Macworld CreativePro Conference & Expo in an attempt to reach the creative market in the New York area.
During the show, IDG World Expos announced Macworld On Tour, a series of small conferences in various North American cities. An initial conference, in Kissimmee, Florida, was later canceled. No future announcements for Macworld On Tour have been made.
IDG World Expo reported Macworld 2007 attendance as 45,572, a 19% increase over the previous year.
IDG World Expo reported that Macworld 2008 attendance increased 10% over the previous year.
At Macworld 2009, Apple announced the release of iLife '09, iWork '09, and the new 17-inch unibody MacBook Pro with built-in battery. Also, Apple announced that iTunes would begin to sell all music DRM-free, with a three tier pricing system per track: $0.69, $0.99, and $1.29 (or £0.59, £0.79, and £0.99 in the UK). This differs from Apple's previous model with only one price per track of $0.99 (£0.79 in the UK). Apple also announced that tracks can now be downloaded over cellular networks on the iPhone.
Several years after the start of the Expo, MacWEEK had launched its weekly trade magazine and simultaneously initiated an exclusive party known as Mac the Knife, named for its anonymous columnist that wrote the back page industry gossip and rumor section; after MacWEEK
Robert Hess of MacWEEK was the original keeper of the Macworld Party List, which kept track of each leisure event after the show. Prior to his death in 1996, he reportedly requested Hoffman to maintain it; the list was subsequently renamed the Robert Hess Memorial Events List. The list shrunk gradually as events became more sparse, and did not publish for the show in New York 2003, but has been published for subsequent San Francisco shows.
Category:Apple Inc. conferences Category:Recurring events established in 1985 Category:IDG
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