Zee TV is an India-based satellite television channel owned by Zee Entertainment Enterprises based in Mumbai, Maharashtra,^[1] which broadcasts various programmes in Hindi and other regional languages of India. Broadcasting is also present in various nations of South Asia, Europe, the Middle East, Africa, East Asia, Australasia and North America. It is a part of the Essel Group.

History[link]

Zee TV was founded by Subhash Chandra and was launched in India on 1 October 1992, becoming the first Hindi satellite channel.^{[citation needed]} Zee formerly had a partnership with STAR TV.^{[citation needed]} However, STAR TV ended their partnership with ZEE TV when Rupert Murdoch's News Corporation acquired STAR TV.^{[citation needed]} Zee TV was launched in the UK in March 1995, which acquired TV Asia,^[2] the first Asian channel to be launched in the UK and Europe. Zee TV was launched in the USA on 15 July 1998.^{[citation needed]} In the USA, some of Zee TV programmes are subtitled in English and some commercials are in English. An HD feed is already available in India, and one is expected to be launched in the US by the spring of 2012.^[3]

In December 1994, Zee TV also launched a sister channel called EL TV. It was an entertainment channel initially. However it could not gain much popularity and around 1997-98, it was converted into a General Entertainment cum political News based channel called Zee India TV which in turn was converted into a 24-hour News channel (Zee News) around the time 1998-99.^{[citation needed]}

Branding[link]

• Zeeident2.jpg

  Zee TV's very first logo used from 1 October 1992 until 16 June 2000.^[4]

• Zeethird.jpg

  Zee TV's second logo used in India from 17 June 2000 until 26 March 2005.^[5]

• Zeetv logo tn.jpg

  Zee TV's USA logo used from 2000 until 26 March 2005.^[6]

• Zeetv.jpg

  Zee TV's third logo used from 27 March 2005 until 18 June 2011.^[7]

• ZeeTVLogo.png

  Zee TV's fourth logo unveiled on 19 June 2011.^[8]

Zee TV Today[link]

Like Star Plus, Zee production and the official company decided to make it full on HD.^{[citation needed]} Ten HD had already launched in 2011, Company had also launched Zee TV HD, Zee Studio HD and Zee Cinema HD in 2012.^{[citation needed]}

Programming[link]

Awards and events[link]

Popularity & competition[link]

Zee TV is a popular channel in India.^{[citation needed]} At present, Zee Tv broadcasts popular shows like Pavitra Rishta, Yahan Main Ghar Ghar Kheli, Punar Vivah, Hitler Didi, Choti Bahu 2, Dance India Dance etc. Zee TV stands at 2nd position in the TRP race after Star Plus and is followed by Sony TV & Colors.^{[citation needed]} It is considered to be a tough competitor of Sony TV & Colors.^{[original research?]}

References[link]

1. ^ zeetv.com. "Contact Us". zeetv.com. http://www.zeetv.com/contact-us.html. Retrieved 2010-07-16. 
2. ^ "TV Asia". TVARK. http://www2.tv-ark.org.uk/otherchannels/tvasia.html. Retrieved 2011-06-24. 
3. ^ Zee TV to Launch HD Service By Quarter's End Multichannel News, February 8, 2012
4. ^ "ZEE TV UK celebrates ten years on air". BizAsia. 2005-03-01. http://www.media247.co.uk/bizasia/newsarchive/2005/03/zee_tv_uk_celeb.php. 
5. ^ "Zee TV to wear new look". The Hindu Business Line. 2000-06-16. http://www.thehindubusinessline.in/2000/06/17/stories/141739uf.htm. 
6. ^ "Zee TV to re-launch own magazine with a huge circulation". Asians In Media magazine. 2004-04-12. http://www.asiansinmedia.org/news/article.php/music/365. 
7. ^ "ZEE TV on air look revamped, new logo goes live". BizAsia. 2005-03-27. http://media247.co.uk/bizasia/newsarchive/2005/03/zee_tv_on_air_l.php. 
8. ^ "ZEE TV unveils its new Corporate Brand Identity ‘Umeed Se Saje Zindagi’". Zee Entertainment Enterprises. 2011-06-20. http://www.zeetelevision.com/media-relations/press-release/zee-tv-unveils-its-new-corporate-brand-identity-umeed-se-saje-zindagi.html. 

External links[link]

• Zee TV India
• Zee TV UK
• Zee TV USA
• Zee TV Asia
• Official YouTube Channel

Template:List of Astro channels