James Lawrence "Jim" Mora (born November 19, 1961) is an American football coach, currently the head coach of the UCLA Bruins of the Pac-12 Conference. Prior to taking the job at UCLA, Mora served as a head coach in the National Football League, coaching the Atlanta Falcons from 2004 to 2006 and Seattle Seahawks in 2009. He has also served as an analyst for NFL Network and Fox Sports.
Mora played college football at the University of Washington from 1980 to 1983, and began his coaching career there as a graduate assistant in 1984. He is the son of retired NFL head coach Jim E. Mora.
As the son of an assistant coach in college football, Mora lived in various locations in the West as a child: primarily in Boulder, Colorado (ages 7–12) and also in California, mostly in the Los Angeles area. When Mora was 12, his father left Colorado after the 1973 season to join the staff at UCLA under first-year head coach Dick Vermeil.
After one season in Los Angeles, the elder Mora accepted a position at the University of Washington under new head coach Don James, and the Moras moved north from Los Angeles to the Seattle area when the younger Mora was 13. His father coached the defensive line at UW for three seasons, then moved over to the pro ranks with the Seattle Seahawks in 1978, where he coached for four years under Jack Patera. The younger Mora attended Hyak Junior High and Interlake High School in Bellevue, and graduated in 1980.