KMVQ-FM

KMVQ-FM (99.7 FM), under the brand as 99-7 Now, is a broadcast radio station in San Francisco, California in the United States. The station broadcasts a Top 40 (CHR) format. The station transmits its signal from San Bruno Mountains, while studios are located in downtown San Francisco.

KMVQ broadcasts in the HD Radio format.

History

The 99.7 FM was originally owned by NBC, with sister station KNBR. The station signed on the air on October 12, 1949 as KNBC-FM. At various times, they aired a middle of the road format as KNBR-FM and an all-news format as KNAI-FM.

KYUU

In 1978, NBC decided to take advantage of the newfound success of FM radio, and they hired programmers to create a new format, similar to Top 40 but targeting a market they felt was underserved, adults in the 25-34 age range. Years later, this approach would be labeled Hot adult contemporary by the radio industry. The station became KYUU.