6:33
The Coca-Cola Company Begins Global Launch
BRoll of PlantBottle PET plastic bottles made partially from plants, which reduces the Com...
published: 16 Nov 2009
author: BusinessWire
The Coca-Cola Company Begins Global Launch
BRoll of PlantBottle PET plastic bottles made partially from plants, which reduces the Companys dependence on a non-renewable resource petroleum. Other benefits are that it is 100 percent recyclable, and preliminary research indicates that from the growing of the plant materials through to the production of the resin, the carbon footprint for the PlantBottle packaging is smaller than bottles made with traditional PET. Permalink: www.businesswire.com
5:34
Globalization & The Coca-Cola Company
In this documentary, our team studied the Coca-Cola Company and how it has been impacted b...
published: 06 Apr 2009
author: Group8TeamRamrod
Globalization & The Coca-Cola Company
In this documentary, our team studied the Coca-Cola Company and how it has been impacted by globalization. Since Coca-Cola was first sold in 1886 in Atlanta, Georgia, it has taken over the globe and now operates in more than two hundred companies. As a team, we discussed how globalization, according to Coke, is known as the Coca-Cola System. This is the manufacturing system that allows Coca-Cola to license to distributors who can incorporate different world markets, resources, and technologies to maximize revenue. The Thomas Friedman definition of globalization discusses the combination of markets, nation-states and technologies and how they are able to extend farther, faster, deeper and cheaper than before. We also discussed how the Coca-Cola system maintains a high level of competition between their distributors to spur innovation. For example, Coca-Cola sells the rights and label to Dasani who in turn is in charge of bottling and distribution. Dasani can then create its own line of products such as flavored Dasani water. Our team also explored the economic impact that the Coca-Cola Company has on the economies of nations worldwide. For example, a recent study has shown that in South Africa one job in the Coca-Cola organization ultimately provides sixteen additional jobs. Global salaries and benefits worldwide increased by 1.2 billion dollars from the years 2005 to 2007. This shows how, through globalization, Coca-Cola has been able to positively impact not only the <b>...</b>
7:12
Globalization & The Coca-Cola Company
Documentary about how The Coca-Cola Company has been affected by globalization throughout ...
published: 30 Mar 2009
author: Group8TeamRamrod
Globalization & The Coca-Cola Company
Documentary about how The Coca-Cola Company has been affected by globalization throughout the years.
7:28
Coca-Cola Content 2020 Part One
The media landscape is a very different beast today than it was even 5 years ago. Then age...
published: 10 Aug 2011
author: TheCognitiveMedia
Coca-Cola Content 2020 Part One
The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca-Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story". Follow Jonathan Mildenhall on Twitter twitter.com
4:33
Coca-Cola helps entrepreneurs set up Micro Distribution Centres
This video charts the trip of some of Coca-Cola's female employees to Tanzania, to see...
published: 03 Aug 2010
author: cocacolacompanyuk
Coca-Cola helps entrepreneurs set up Micro Distribution Centres
This video charts the trip of some of Coca-Cola's female employees to Tanzania, to see Coca-Cola's Micro Distribution Centres (MDCs). Occasionally called Manual Distribution Centres, these MDCs are an extremely effective way of delivering Coca-Cola products to small shops and businesses who want to sell Coca-Cola. They are fully owned by local entrepreneurs in Africa, and more than 30% of MDCs in Africa are owned and managed by women. They are not run or managed by Coca-Cola, but rather the MDCs own the franchise to work with our bottlers, distributing Coca-Cola products in hard-to-reach areas. Once an MDC is up and running, owners can typically earn monthly revenues of $20-30000 depending on the nature of the area they cover and the time of year, and each one provides income for between 5-7 employees.
34:56
Keynote: Jonathan Mildenhall, The Coca-Cola Company - MIPTV 2012
Discover the Coca-Cola Company's marketing strategy to create compelling content that ...
published: 03 Apr 2012
author: mipmarkets
Keynote: Jonathan Mildenhall, The Coca-Cola Company - MIPTV 2012
Discover the Coca-Cola Company's marketing strategy to create compelling content that engages audiences in new, innovative ways, building emotional connections across multiple consumer touchpoints in order to drive value for the business.
49:22
Online Marketing - The Coca Cola Company | iStrategy Conference Berlin 2010
Keynote Session - Online Marketing Today, Tomorrow and in 2020 The new decade brings a hos...
published: 13 Jul 2011
author: istrategyconference
Online Marketing - The Coca Cola Company | iStrategy Conference Berlin 2010
Keynote Session - Online Marketing Today, Tomorrow and in 2020 The new decade brings a host of opportunities for the marketing executive. Social Media Marketing, Consumer Generated Media, Virtual Worlds and Search Engine Marketing open new doors for spreading your business message. Engaging consumers requires increased understanding and adoption of innovative tactics and emerging media in order to amplify brand efforts. Never before has the marketing executive been so vital to the success of the corporate strategy. This keynote will dive deep into the realm of Social Media and the potential it can bring to SMBs and Fortune 500s alike. • How to connect with your consumer in the digital age • How to clearly define your marketing objectives in 2010 and simplify the path to making them a reality • How to deliver and maintain your online presence efficiently with adaptability to inevitable future advances in digital media platforms Michael Donnelly, Group Director Worldwide Interactive Marketing, The Coca-Cola Company - Day One, Berlin 2010
5:28
Robot works for Coca-Cola Company
My "The World of Coca-Cola" museum visit in Atlanta GA...
published: 25 Feb 2012
author: itrubin
Robot works for Coca-Cola Company
My "The World of Coca-Cola" museum visit in Atlanta GA
8:04
Social Media at the Coca-Cola Company
Adam Brown explains how social media is the center of Coca-Cola Company's promotional ...
published: 12 Apr 2010
author: ragancommunications
Social Media at the Coca-Cola Company
Adam Brown explains how social media is the center of Coca-Cola Company's promotional endeavors.
6:50
Experience The Great Happyfication
The Coca-Cola Company's newest installment of the Happiness Factory series - The Great...
published: 16 Sep 2011
author: cocacola
Experience The Great Happyfication
The Coca-Cola Company's newest installment of the Happiness Factory series - The Great Happyfication. A rollicking six-minute anthem that distills the secrets of happiness into five toe-tapping lessons.
4:32
Mezzo Mix Soft Drink Soda Review (Coca-Cola Company)
Mezzo Mix Soda Orange flavored Cola drink Produced by the Coca-Cola Company Eric's Rat...
published: 08 Jul 2012
author: TidwellTasteTour
Mezzo Mix Soft Drink Soda Review (Coca-Cola Company)
Mezzo Mix Soda Orange flavored Cola drink Produced by the Coca-Cola Company Eric's Rating: 8.0 Daniel's Rating: N/A Josh's Rating: 9.0 Like us on Facebook: Facebook.com Follow us on Twitter: Twitter.com If you enjoyed this video please click here to subscribe for more: www.youtube.com
3:31
Company Profile - Coca Cola
WatchMojo.com profiles the soft drink giant, Coca Cola....
published: 06 Mar 2008
author: WatchMojo
Company Profile - Coca Cola
WatchMojo.com profiles the soft drink giant, Coca Cola.
8:38
Ray Rogers addressing Coca-Cola CEO Muhtar Kent at the 2011 Shareholders Meeting
Ray Rogers addressing Coca-Cola CEO Muhtar Kent at the 2011 Shareholders Meeting — [...
published: 02 May 2011
author: stopkillercoke
Ray Rogers addressing Coca-Cola CEO Muhtar Kent at the 2011 Shareholders Meeting
Ray Rogers addressing Coca-Cola CEO Muhtar Kent at the 2011 Shareholders Meeting — [KillerCoke.org].
0:35
Coca-Cola Commercial ft. Tyrese Gibson (1994)
PROMO USE ONLY!!! www.coca-cola.com Coca-Cola Commercial ft. Tyrese Gibson (1994) Hi-Quali...
published: 07 Apr 2008
author: KALMANI
Coca-Cola Commercial ft. Tyrese Gibson (1994)
PROMO USE ONLY!!! www.coca-cola.com Coca-Cola Commercial ft. Tyrese Gibson (1994) Hi-Quality Video Remastered by Me!!! © 2010 The Coca-Cola Company, All rights reserved. "Coca-Cola" is a registered trademark of The Coca-Cola Company.
4:12
Coca Cola Company Globalization
Coke ito...
published: 07 Sep 2009
author: missymiles
Coca Cola Company Globalization
Coke ito
0:25
Hug Me by Coca Cola at NUS outside LT14
The Coca-Cola Company and Ogilvy & Mather have created the 'Cola-Cola Hug Machine&...
published: 29 Mar 2012
author: pmerlion
Hug Me by Coca Cola at NUS outside LT14
The Coca-Cola Company and Ogilvy & Mather have created the 'Cola-Cola Hug Machine' to bring doses of happiness into the lives of people anywhere and everywhere. This regional initiative, which is part of "Open Happiness", The Coca-Cola Company's global marketing campaign, started in Singapore. People were pleasantly surprised to see a regular-looking Coca-Cola vending machine, with the words "hug me" in large letters on the front. Those bold enough to embrace the machine were rewarded with cans of ice-cold Coca-Cola and left with huge smiles on their faces. "Happiness is contagious. The Coca-Cola Hug Machine is a simple idea to spread some happiness," explained Leonardo O'Grady, ASEAN IMC Director, The Coca-Cola Company. "Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large. "Whether you were hugging the machine or experiencing the event online, our goal was the same - to put a smile on your face and share that emotional connection. Reactions were amazing... people really had fun with it and at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs -- it was really heartwarming. " "Open Happiness," a global creative campaign launched in 2009, invites people around the world to bring positivity, optimism and fun into their lives. At the core of the campaign the message is for <b>...</b>
0:30
Urge Commercial 1, The Coca-Cola Company
A Coca-Cola Company product that only excists in Norway. It is on 0,5 and 1,5 litre....
published: 06 Jan 2009
author: mariten4
Urge Commercial 1, The Coca-Cola Company
A Coca-Cola Company product that only excists in Norway. It is on 0,5 and 1,5 litre.
3:19
Coca-Cola Bottling Co. Consolidated chose IBM DB2 and saved $1 million
www.ibm.biz IBM DB2 can save you millions. Coca-Cola Bottling Co. Consolidated chose to mo...
published: 03 Apr 2012
author: imclientreferences
Coca-Cola Bottling Co. Consolidated chose IBM DB2 and saved $1 million
www.ibm.biz IBM DB2 can save you millions. Coca-Cola Bottling Co. Consolidated chose to move to DB2 four years ago, and they have saved more than $1 million since. Because of the savings, ease of use, performance and reliability of the software, they are now in the process of upgrading to DB2 10. As Andrew Juarez, Lead SAP Basis and DBA, said, "This thing eats data for lunch." Read the case study: ibm.biz To learn more about how the power of IBM DB2 10 can free you to find more innovative ways of doing business, visit: www.ibm.biz
15:50
Evguenia Stoichkova (The Coca-Cola Company)
Evguenia Stoichkova: I'm Bulgarian and I'm Franchise Operations Director for The C...
published: 30 Mar 2012
author: startevo
Evguenia Stoichkova (The Coca-Cola Company)
Evguenia Stoichkova: I'm Bulgarian and I'm Franchise Operations Director for The Coca-Cola Company Romania, Bulgaria, Moldova and Albania. It was an interesting journey getting here. I'm an engineer in geology. Very different of what I'm doing right now. [...] The first difficult decision: after the communism system collapsed, my prospects for future were not very clear. I went to a competition for studying abroad, organized by French Government. [...] I spoke very little French, but I decided to risk it. I went to that competition. Somehow I qualified. :) I was very surprised. I studied in France for a year, in economy. I re-qualified. From there I entered the marketing area. I had little marketing education but I had a lot of willingness to change things. :) One big learning: I saw an opportunity and I took it. This paid out pretty well.[...] I entered in Danone, when Danone entered in the country. I started as trainee; I ended up as a Marketing Manager. I went for 3 years to work in Russia. One big learning: take the risks, go for it. I didn't know the outcome. [...]New experience, new learning, which were paying back [...] I'm a fan of Coke. I've been invited to an interview at Coke. I passed 7 interviews. It was very difficult to take this decision, but I took the risk. I joined Coke as Marketing Manager for Bulgaria. And gradually I started to progress. [...] StartEvo: Did you had a smooth ride? Or you had bumps on the way? Evguenia Stoichkova: For me it was a <b>...</b>
3:18
Coca-Cola Company Donates 7.2 Million to Atlanta University Consortium
The Coca-Cola Company announced today that it will give $6 million to Spelman College, Mor...
published: 09 Sep 2009
author: SpelmanCollege
Coca-Cola Company Donates 7.2 Million to Atlanta University Consortium
The Coca-Cola Company announced today that it will give $6 million to Spelman College, Morehouse College, Clark Atlanta University and the Morehouse School of Medicine, all part of the Atlanta University Center. This support will assist students at these Atlanta-based historically black colleges and universities with scholarship funds where economic hardship is impacting the likelihood of the completion of their education. Additionally, the Company announced that $1.2 million will be given to the Robert W. Woodruff Library on the campus of the Atlanta University Center to upgrade the Librarys IT infrastructure and enhance the ability to manage and provide access to critical archival documents, such as the Martin Luther King, Jr. papers. Muhtar Kent, chairman and CEO, The Coca-Cola Company, made the check presentations at the Robert W. Woodruff Library to Dr. Beverly Tatum, president, Spelman College; Dr. Robert Franklin, Jr., president, Morehouse College; Dr. Carlton Brown, president, Clark Atlanta University; Dr. John Maupin, Jr., president, Morehouse School of Medicine; and Ms. Loretta Parham, CEO and Library Director, Robert W. Woodruff Library at the Atlanta University Center.
1:36
Coca-Cola's NASCAR team supports Arctic Home
NASCAR drivers Tony Stewart, Denny Hamlin and other members of the Coca-Cola Racing Family...
published: 03 Nov 2011
author: CocaColaCo
Coca-Cola's NASCAR team supports Arctic Home
NASCAR drivers Tony Stewart, Denny Hamlin and other members of the Coca-Cola Racing Family are helping to raise awareness and funds to protect the Polar Bears' Arctic home.