Coordinates | 39°44′21″N104°59′5″N |
---|---|
Logo | |
Name | Nescafé |
Type | Instant coffee |
Currentowner | Nestlé |
Origin | Switzerland |
Introduced | 1938 |
Markets | Worldwide |
Website | Nescafe.com |
Nescafé is a brand of instant coffee made by Nestlé. It comes in the form of many different products. The name is a portmanteau of the words "Nestlé" and "café". Nestlé's flagship powdered coffee product was introduced in Switzerland on April 1, 1938 after being developed for seven or eight years by Max Morgenthaler.
Nescafé products include:
Nescafé have a speciality range which includes:
Nescafé have a Café Flavours range which includes:
In the United Kingdom, a television advertisement campaign starring Anthony Head and Sharon Maughan ran in 12 instalments between 1987 and 1993. The first 11 episodes were released as a promotional compilation video called Love Over Gold in 1993. A novelisation of the same name written by Susan Moody (under the pseudonym Susannah James) was released in the same year.
In 2003, the company reintroduced the Nescafé brand in the US, and the product is now known as Nescafé Taster's Choice. It is sold in US supermarkets such as Safeway in both glass and plastic packaging.
While the Nescafé brand was created for soluble coffee, it has subsequently been used as an umbrella brand on a number of instant coffee products, including, in the UK, Gold Blend and Blend 37 freeze-dried coffees.
In 2006, Nescafé launched the new coffee machine system "Dolce Gusto" ("sweet taste" in Italian). The system allows consumers to make various styles of coffees themselves (Cappuccino, Latte Macchiato, Espresso, Lungo, etc.). Additionally, hot chocolate and cold drinks can be prepared with the machine. The machines are now sold in more than 15 countries worldwide. Unlike other Nescafé products, most Dolce Gusto beverages use roasted and ground coffee, instead of instant coffee.
Other marketing activity included Experiential Marketing/Relationship Marketing, which led Nescafé to become the headline sponsor of Good Food show 2008 at Birmingham NEC as part of their campaign to drive awareness of the increased Nescafé collection. 95% of consumers at this popular event rated the Nescafé Collection stand the best at the show. Nescafé used advanced 3D technology to engage their consumers, led by iD Experiential.
In the UK in August 2009, Nescafé unveiled a £43m ad campaign for Nescafé, focusing on the purity of its coffee and featuring the strapline "Coffee at its brightest".
English band Muse successfully sued Nescafé in 2003 when its song "Feeling Good" was used in a television advert without permission, donating the £500,000 compensation to Oxfam.
Category:Nestlé brands Category:Swiss brands Category:Coffee brands
ar:نسكافيه ca:Nescafé cs:Nescafé de:Nescafé es:Nescafé fr:Nescafé ko:네스카페 is:Neskaffi it:Nescafé lt:Nescafé nl:Nescafé ja:ネスカフェ pl:Nescafé pt:Nescafé ru:Nescafé simple:Nescafé sk:Nescafé sr:Нес кафа fi:Nescafé sv:Nescafé tr:Nescafé zh-yue:雀巢咖啡 zh:雀巢咖啡This text is licensed under the Creative Commons CC-BY-SA License. This text was originally published on Wikipedia and was developed by the Wikipedia community.
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