Student’s corner: Red Cross Blood Trade

An eye for an eye, a tooth for a tooth and… blood for blood, a biblical reference applied to advertising to recruit blood donors among youngsters. Donate blood to earn extra lives in your favorite videogames. Read more…

The Zombie experiment in NYC

Fantastic yet terrifying idea by AMC to protest against the fact that they have been dropped from Dish Network. Since the contract between Dish Network and AMC hasn’t been renewed, one of the most popular TV shows, The Walking Dead, is not longer available on the network and, as a consequence, the Zombies, instead of living in a TV box, are now free to wander around the streets of New York. Read more…

Video of the day: The art of filming baking

Probably the most beautiful filmed recipe you’ve ever seen. “Sweet” work by french filmmaker, Thomas Blanchard, who shows us how to bake Plum Cake. You can see it, you can smell it, you can even taste it. Read more…

IKEA Mind the Gap

Ambient marketing meets urban landscaping in this IKEA’s project made in Japan. The Swedish brand took over the streets of Harajuku in Tokyo or, better, the gaps between the buildings in Harajuku, to display pieces of its furniture collection and prove that they can fit everywhere and enrich even the smallest living spaces. Read more…

Video of the Day: Whatever’s Comfortable

You don’t necessarily need a storytelling idea to create a good commercial. However, when this is the case, everything else needs to be perfect. Check this out for example. There is no apparent plot in this TVC for Southern Comfort. But music, photography and soundtrack are awesome, and the result is a 1:42 video terribly nice to watch. Read more…

Kraft Mac & Cheese is art, not dinner

I remember sitting at kindergarten and getting a tub of Macaroni, a sheet of paper and some glue and being told – make art! Well Kraft Mac and Cheese has turned this age-old kindergarten staple into a digital experience. It’s an ipad app to make macaroni art so you don’t waste the real thing. For each virtual noodle you use, they will donate 10 noodles to feed the hungry. Agency is CP+B and CD is Tom Markham.

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tshirtOS is world’s first programmable Tshirt

Lovely bit of fashion geekery from Work Club, Cutecirctuit and Ballantine’s. TshirtOS is the world’s first wearable, sharable, programmable t-shirt. A working, digital t-shirt that can be programmed by an iOS app to do whatever you can think of. Read more…

British Airways & MINI Olympic symphonies

Nice little interactive project by BBH London for British Airways. All the tweets, posts and messages that British fans share to support home athletes at the Olympics are compiled creating a sound wave that shows the amount of social buzz throughout the day. An interactive symphony is played, and the music shows a crescendo when the social conversation gets louder and, viceversa, slows down when fans become more quiet . Read more…

Video of the day: Louis Vuitton, The Greatest Words

Louis Vuitton pays homage to Muhammad Ali featuring his greatest quotes in two poetic videos directed by Stuart McIntyre. The amazing storyteller is Yasiin Bey, American actor, rapper and MC that some of you might remember also in the role of Brother Sam in Dexter. Beautiful stuff, very inspiring. Read more…

Agency Showreel: SoDA

This is a monster-showreel of some of the best digital work seen recently. The Society of Digital Agencies spans 25 countries and 5 continents to include many well-known heavy weights of the digital agency landscape. This is their combined showreel. Read more…