In what is, without doubt, the strangest ice cream commercial you will ever see, Philadelphia-based Little Baby's Ice Cream introduces an entirely new way to enjoy its super premium, 16 percent butter fat ice cream.
With all the creepiness of a pedophile, an announcer intones the wonders of "eating baby's ice cream" the as a man (woman?) scoops ice cream off his (her?) head.
Seriously twisted stuff but with all the proper ingredients to become a viral success.
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In a new commercial created by Actung, Vodafone is touting their Party Starter app that, according to this ad, really only succeeds at one thing; making you look like a douche. And that's really all we have to say about that.
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Alaska Communications is out with a beautiful new commercial, Great Alaska, that touts the state's vast size and the company's ability to connect people so it doesn't seem so vast. The commercial, created by Vitro, was shot at four frames per second with a miniaturizing filter effect applied resulting in an effect that perfectly communicates the intended strategy.
With the copy, "when you exist for the sole purpose of keeping Alaskans connected, you learn to treat small businesses like big businesses," the message of connecting people together in such an expanse is driven home.
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Yes, it's true. Adrants now has a proper mobile site. It's not perfect. It's not complete. But it is far better than trying to view the full site on a mobile device. We used Mojaba to create it...ourselves! No mobile designer needed. Let us know what you think.
And, yes, we know it needs more work. It's fueled by the RSS feed (which, by the way, is now a full feed for you RSS junkies) so it's not perfect but it works. Have fun. Go to m.adrants.com to see it.
In the world of advertising it's pretty much written in stone that brands portray their products in an aspirational manner using imagery and actors that are everything a consumer wants to be but can't because they aren't rich enough, beautiful enough, skinny enough, own a fancy enough car, have big enough breasts or a six pack that puts Calvin Klein models to shame.
Which is why we love this new Southern Comfort work from Wieden + Kennedy New York. Called Whatever's Comfortable, it's a celebration of just that. No pretense here at all. Just a not so perfect looking guy walking down the beach with all the calm collected coolness that only...ahem...comfort with one's own body can bring.
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AdFreak loves them. AgencySpy loves them. And we do too. Three new FedEx spots from BBDO New York amp up the funny with deliciously zany scenarios, all involving golf. First up, a very Kiss-like (well, looking, that is) rock band lazily lounges in a hotel room as their manic manager bursts in and shouts, "How am I supposed to sell you guys as the most dangerous band in the world when you're seen schlepping golf clubs through the airport?"
The wordplay which follows between manager and band is magically masterful as the band turns out to be a bunch of golf-loving softies who'd never think of trashing a hotel room.
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This Olympics-focuses editorial series is written by Ronald Urbach, Chairman of law firm Davis & Gilbert LLP and the co-chair of the Advertising, Marketing & Promotions Practice Group at the firm.
How many of you have seen this phrase in advertising on the Olympics broadcast: Official Sponsor of the U.S. Olympic Committee? We have all seen these words before. But take a moment and think about them. What do these words really mean? Who cares what they mean?
Consider the word - "Official." The key authorizing party behind the Olympics has decided that some companies will be in the club and the rest will not. To get in the club, a company has to enter in to a formal sponsorship agreement and pay a substantial fee; and in turn, it gets the right to call itself an Official Sponsor.
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This white paper from Limelight, part of the Adrants white paper series, will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.
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Download this free white paper now and learn how you can implement and benefit from content marketing.
A new report from eMarketer pegs global mobile spending at $6.43 for 2012. US mobile ad spend will hit $2.29 billion, up 96.6 percent from $1.16 billion in 2011. Until this year, Japan was the leader in mobile ad spend with $1.36 billion in 2011. While mobile is more mature in Japan, eMarketer estimates Japan will see a 27.2 percent increase in spending to $1.74 billion in 2012.
Asia-Pacific is still a strong mobile advertising market, particularly in South Korea and Japan, keeping it far ahead of Europe in mobile spending. Mobile ad spending in Asia-Pacific will reach $2.56 billion in 2012, according to eMarketer, while mobile advertising spending in Western Europe and Eastern Europe will reach $1.3 billion and $121.1 million, respectively, this year.
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In highschool it was cool to have sex in a car. Oh wait, not really. We had sex in cars back then because it's not like we could bring our date to our parents house and have explosive sex within earshot of mom and dad.
But for adults, there's no reason to have sex in a car. No reason at all. And housing site Idealista knows this. To convince those adults who are still doing it in the backseat they need to grow up and get a place of their own, the brand...shows people doing it in the backseat and getting caught. Yet another hazard of doing in an automobile parked where just about anyone can stumble upon you with a camera and plaster you all over the internet. Back in the day, at least you could plead with the picture taker not please, please, please not develop the film. Yes, kids, film.
Anyway, the ad is hilarious and does a wonderful job making its point. Love the use of Sin with Sebastian's Shut Up and Sleep With Me.
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Whether this Travelport Smartpoint App ad is saying travel agents are so bored they have nothing better to do than jump over office desks or that by using the app they can leap over office furniture in a single bound or that agents should "take the leap" and buy the app we know not. Nor do we care.
We do, however, care whether or not this ad goes viral. Does it have the ingredients? Is it dumb enough? Does it have the holy grail of viral: shot amateurishly, is humorous and contains an epic fail? TIme will tell.
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As you may have heard yesterday, Michael Phelps won his 19th Olympic medal, the most any Olympian has ever won. And in doing so, TBWA\Chiat\Day quickly crafted a congratulatory ad which ran on NBC just after midnight following the win.
The spot includes footage from Phelps' record-setting, his fans cheering him on and footage sent in to the brand's Facebook page. The work follows a similar strategy the brand employed four years ago with a Phelps congratulatory ad.
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Just like all those "big game" Super Bowl wannabe ads, media outlets this week are currently filled with wannabe Olympic ads. One such ad comes to us from Serve Marketing for the Milwaukee Health Department's effort to reduce the infant mortality rate.
The ad features a baby named GianCarlo who assume the iron cross position. Past efforts have made residents aware of elements positively and negatively affecting infant mortality such as immunization, smoking cessation and breast feeding. This current effort aims to tout the benefits of a full term pregnancy not that a woman usually has control over that sort of thing but what do we know? We're just an ad critic.
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