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Nine Network (commonly known as Channel Nine or simply Nine) is an Australian commercial television network with headquarters based in Willoughby, a suburb located on the North Shore of Sydney. The Nine Network is one of five main free-to-air networks in Australia.

The Nine Network has been the second highest rating television network in Australia since 2007, behind the Seven Network and ahead of Network Ten, ABC and SBS.^[1] Nine had historically been the highest rating television network since television's inception in Australia in 1956 for most years up to 2006, although the Ten Network had dominated in 1985 and for a number of years in the 1970s. The Nine Network's was overtaken in the ratings in 2007 by its rival, the Seven Network, which has dominated ever since. As a result, Nine's slogan "Still the One" was discontinued. Since 2009, the network's slogan has been "Welcome Home". After a few years in the wilderness, with a period plagued by mass-sackings, programme cancellations and budget cuts, the Nine Network has enjoyed a period of stability and as of April 2012 Nine is well on it's way to regaining its previous position of the number one television network in Australia with an enormous network share thanks to The Voice Australia, The Block and The Celebrity Apprentice Australia.

History[link]

Origins[link]

TCN-9, the first regularly colourly television station in Australia, launched on 16 September 1956. John Godson introduced the station and Bruce Gyngell presented the first programme, This Is Television (in doing so becoming the first person to appear on Australian television). Later that year, GTV-9 in Melbourne began testing transmissions to telecast the 1956 Summer Olympics later forming the National Television Network alongside QTQ-9 in Brisbane and NWS-9 in Adelaide, the basis of the current Nine Network, in 1962. Before its formation, TCN-9 was then affiliated with HSV-7 (due to the fact that they were both Australia's first television stations, have been opened in 1956^[2]), and GTV-9's sister affiliate was ATN-7.

In 1967 the NSWRFL grand final became the first football grand final of any code to be televised live in Australia. The Nine Network had paid $5,000 for the broadcasting rights.^[3]

In the late 1980s, STW-9 Perth became a Nine Network owned-and-operated station when Bond Media purchased the network. However, in 1989, Bond Media sold the Perth-based station to Sunraysia Television for A$95 million, due to the Federal cross-media ownership laws, which restricted the level of national reach for media owners.^[4]

1977-2006: The Golden Era[link]

Nine began using the slogan "Let Us Be The One" (based by The Carpenters song) in 1977, and achieved widespread success, becoming the number 1 free to air network in Australia and National Nine News became the most watched news service. Soon after in 1978, Nine switched their slogan to "Still the One" (Patterned after the campaign used by ABC in the United States), which lasted until the ratings downfall in January 2006. During the 80s, Nine's ratings peaked and drove the network forward well into the 90s. From 1999 to 2001, the network began losing ground to Seven in news and entertainment, but received a boost after the 9/11 coverage in 2001^{[citation needed]}. Digital terrestrial television was introduced on 1 January 2001.

2006-2008: Nine loses to Seven[link]

Nine stayed strong throughout 2004 but was hit hard when Seven introduced a new line-up in 2005, even though Nine won the year. Meanwhile, National Nine News was overtaken by Seven News, while Today was beaten by Seven's Sunrise. In 2006, Nine continued on its downward trend, losing most news weeks to Seven News and just winning the year thanks to its coverage of the Commonwealth Games in Melbourne. To try to revitalise the network in its 50th anniversary, Nine adopted a new logo that heavily removes the nine dots, which was criticised due to the lack of the dots, which were part of the networks identity since 1970. In May 2007, Nine partially reintroduced the Nine dots, which resulted in the square logo changing into a 3D Cube that rotates, the dots were visible on every second side of the cube.

After a period of declining ratings compared to the Seven Network. David Gyngell returned to the job of CEO in October 2007, succeeding Eddie McGuire.

In 2007, despite several hits, Seven won the whole year by a significant margin. Nine received heavy criticism, due to its lack of new programming and lack of choice. The Seven Network had won 38 weeks, the Nine Network only won 2. However with David Gyngell as CEO of the Nine Network ratings were going to go back to normal.

2008-present: The Relaunch[link]

In 2008, as part of a major relaunch, the network dropped the blue box, and reinstated its nine dots in its logo, with a 3D look. After losing viewers to Seven News, Nine relaunched its news service as Nine News, which managed to win more weeks over Seven in the first half of 2008. Nine also launched a breakout hit, Underbelly which rated over 2.5 million viewers across most of Australia in its first season. Nine tried to attract younger demographics, so while Seven went on to win the ratings year in total people, Nine was rated the number one network in the key 18–49 and 25–54 demographics.

In 2009, Nine started relatively strongly thanks to the top rating Australian drama Underbelly: A Tale of Two Cities and the Twenty20 Cricket series, but could not hold its audience after Network Ten's Masterchef became a massive hit. Nine became inconsistent with scheduling and removal of programmes. Nine also launched a number of reality shows, including Ladette to Lady, Wipeout Australia, HomeMADE, Australia's Perfect Couple and The Apprentice Australia, in the hope of achieving the same success other networks had with the genre. All the new formats underperformed in the ratings and did not help the network establish any stable local content. Nine also expanded its news strand with the re-introduction of a late night bulletin (for its owned-and-operated stations), an extended morning bulletin and weekend editions of Today. Despite this, the flagship 6pm state bulletins continued to fall in the ratings.

In August 2009, Nine launched its own digital multi-channel called GO! on Channel 99, primarily aimed at a younger demographic. The shares from GO! have contributed to Nine's weekly shares and have allowed it to enjoy several weeks of weekly ratings wins. In September, the Network took on a new slogan, Welcome Home and revamped its inconsistent graphic package. With the resurgence of Nine News, growth of Today, stabilisation of 60 Minutes and a new programme line-up consisting of Hey Hey It's Saturday, Underbelly and Sea Patrol, Nine enjoyed more ratings success.

In 2010, Nine obtained the rights to exclusive coverage of the Sydney New Year's Eve fireworks. GO! won the year in digital shares only. On 26 September 2010, Nine launched their third digital channel GEM (an acronym of General Entertainment and Movies) on Channel 90. In 2011 the Nine Network announced a new "Home of Comedy" line-up with comedy shows such as Two and a Half Men, The Big Bang Theory and other American sitcoms along with the launch of a live comedy show Ben Elton Live From Planet Earth which was cancelled after only three episodes due to low ratings. Nine also brought back This Is Your Life with Eddie McGuire as host, although the series was cancelled after airing four episodes. Although the first half of 2011 was extremely poor, the Nine Network had success in the ratings, in the second half with The Block, Underbelly: Razor and The Celebrity Apprentice Australia. The highly anticipated return of a revamped ninth season of Two and a Half Men, proved a huge success for the network, generating a huge 2.6 million viewers and dominating the week as top program.^[5] The return of new episodes of the popular sitcom The Big Bang Theory, was also a huge success for the network scoring high figures consistently week after week and dominating the evening as top program. The Nine Network, was in second place in the ratings again in 2011 on 19.6%, behind the Seven Network (23.1%) and ahead of the Network Ten (15.9%), ABC (12.2%) and SBS (4.6%).^[6]

On 24 November 2011, the Nine Network announced line-up for 2012, with a focus on reality programs including an Australian version of The Voice, the return of Big Brother, Excess Baggage and The Celebrity Apprentice Australia.^[7] The Nine Network will also air coverage of the 2012 Summer Olympics in London. A new morning show, "Mornings, replaced the cancelled Kerri-Anne, after nine years on air.^[7] The program is hosted by Sonia Kruger and David Campbell.

On 26 March 2012, the Nine Network launched EXTRA, a new channel aimed at delivering home shopping, brand funded, religious, community, educational and multi-cultural programming content created by advertisers.

Programming[link]

The Nine Network broadcasts a range of programming from Australian and overseas sources. Nine's current Australian programming line-up includes: Australia's Funniest Home Videos, The AFL Footy Show, The NRL Footy Show, RBT, Underbelly, The Block, 60 Minutes and Millionaire Hot Seat.

Children's programming includes: Hi-5, Kids' WB Australia, Kitchen Whiz, Pyramid and Magical Tales.

Most American programming that airs on Nine and its regional affiliates is sourced from Nine's studio-output deals with Warner Bros. Television, Sony Pictures Television and Lionsgate Television. The network's flagship programme is the popular sitcom The Big Bang Theory. Other American programming on Nine include Two and a Half Men, The Mentalist, the CSI franchise, The View, The Ellen DeGeneres Show, Days of our Lives and Entertainment Tonight.

In an attempt to attract advertisers, as there is wide industry consensus that most advertisers are more interested in programmes for younger audiences, new programming is expected to now be targeted towards the younger generation.^[8]

The Nine Network's prime time line-up is frequently criticised because of last minute scheduling changes and cancellations and late starting times, with most nights programming running between 5 and 10 minutes behind schedule. The strategy of relying on a hand of programs (most notable US sitcom Two and a Half Men or The Big Bang Theory) has also been questioned.^{[by whom?]} Reruns of Two and a Half Men are shown out of sequence with episodes from several different seasons often airing in the same night. This has resulted in much public scrutiny against the Network, with nine out of ten weekly episodes of Two and a Half Men being repeats, the highest ratio of any Network.^[9]

Feature films broadcast on the Nine Network are sourced from its studio-output deals, including Regency Enterprises, Sony Pictures, Lions Gate, New Line Cinema and Warner Bros. It also broadcasts Australian and international titles distributed via Village Roadshow, Village Roadshow Pictures.

The network also broadcasts catalogue titles Paramount Pictures produced in 1990s prior to 2007. The broadcast rights to more recent titles Paramount now belong to Network Ten respectively.

News & Current Affairs[link]

The Nine Network's news service is Nine News (previously National Nine News). For decades, it was the top rating news service nationally but in recent years, the Seven Network's Seven News has overtaken the service. However The Nine Network is turning around. Nine's Sydney 6:00pm weekday news bulletin has overtaken Seven for the first time in seven years.

Robert McKnight, Nine's Manager of News and Current Affairs Promotions, Tweeted: "It's official: Nine News Sydney has won the 2011 ratings year! It's the first time in seven years! In weeks so far Nine News: 21 weeks [to] Seven News: 14 weeks." It is now impossible for Seven to catch up in this 2011 year. The Sunday Telegraph claims that Nine's Sydney 6:00pm Sunday news bulletin has also overtaken Seven, giving Nine a lead of 27 weeks to Seven's only 8.

^[10]

Nine produces several news bulletins and programmes, including Today, Weekend Today, as well as Nine Early Morning News, Nine Morning News, Nine Afternoon News and Nine News.

The news service also produces A Current Affair and 60 Minutes. During weekday overnights and Sunday mornings, Nine rebroadcasts American television network ABC's news and current affairs programme Good Morning America.

From 2008, major expansion saw Today broadcast on Saturdays and Sundays too, their weekday version running from 5.30am until 9am weekdays, the launch of the Nine Early News, the axing of the Sunday program, National Nine News becoming Nine News after poor ratings losing to Seven News, Nine Late News was launched then renamed as Nightline and the 11am bulletin be renamed as Nine Morning News, running from 11am until 12pm weekdays.

Meanwhile, several additions have been made to Nine News teams around the country, as well as the acquisition of more reporters by A Current Affair and also state-based Today reporters (plus a Weekend Today weather presenter).

Nine has posted journalists overseas to cover major European stories following the closure of its European bureau in late 2008, with the last European correspondent, James Talia, being redesignated to his former role as a Senior Melbourne Nine News journalist. Reporters including Simon Bouda, Allison Langdon, Chloe Bugelly, Tim Arvier and Brett McLeod have all been on projects for Nine News bulletins in Greece, UK, France, South Africa, Thailand and Czeckslovakia. This has raised concerns over whether it is viable to not have a European news bureau and presence in this increasingly globalised world, especially if Nine is to maintain an international focus and its quality news reputation, which recently has degraded.

Meanwhile, talk that Nine was going to close its Canberra bureau and merge with Sky News Australia have been denied by Nine. Plans were that Laurie Oakes would be retained for 6pm flagship bulletins, but otherwise, Nine would use "Sky News reporters" as it would refer to them, namely David Speers, on political topics. Its Canberra presence has declined in recent months. Four producers have been sacked amidst Nine's belt-tightening, whilst a permanent political reporter role has been scrapped, as Daniel Street, former political reporter (supplement to Oakes) has taken up a scholarship in London. The likes of John Kerrison, Brett McLeod, Jayne Azzopardi, Tracy Vo and Chris Urquhart have all since been temporarily posted in Canberra, in what seems to be a role void for Nine.

Today has since overtaken Sunrise on numerous occasions, whilst Nine News, especially on Sundays, has done so too. Both Today and Nine News beat their Seven counterparts regularly in the east coast broadcasts. Local A Current Affair bulletins in Perth and Adelaide have been scrapped by WIN stations there for not performing as well as expected. In 2010 Nine News created an iPhone/iPad app. A short time later, Seven had copied the Nine Network.

Sport[link]

Channel 9 broadcasts all sporting events under the Wide World of Sports brand. The flagship sports of the brand are Cricket, National Rugby League (NRL), and formerly Australian rules football, until Nine lost the rights in 2006, and Super League while it existed. NRL games are broadcast in prime time in New South Wales and Queensland on Friday nights, however are usually screened after midnight (or not at all) in Victoria, South Australia, Western Australia and Tasmania.

Nine's other popular recurring sporting events include the Rugby League State of Origin, British Open, US Golf Open, US Tennis Open, Wimbledon, the French Open, KFC Twenty20, Commonwealth Bank Series Cricket, and Test cricket and formerly the Australian Swimming Championships until Nine lost the rights in 2009. As well as this, the Nine Network, in joint partnership with subscription television provider Foxtel, has broadcast rights for the 2010 Winter Olympics and the 2012 Summer Olympics.^[11]

Nine also broadcast the 2010 Youth Olympics in Singapore on its digital channel GO!

Nine has been criticised by Melbourne NRL fans for choosing to show matches in that city delayed by several hours, as well as its decision not to broadcast the post-match celebrations of the 2009 NRL Grand Final, which the Melbourne Storm had won.

On 26 May 2010, Nine became the first free to air television channel in Australia to broadcast in 3D. The broadcast was the State of Origin.

Availability[link]

The Nine Network is simulcast in analogue and standard-definition digital. Nine is broadcast in metropolitan areas via Nine Network owned-and-operated stations, including TCN Sydney, GTV Melbourne, QTQ Brisbane and NTD Darwin, and by affiliate Channel Nine stations NWS Adelaide and STW Perth. Nine Network programming is also carried into regional Australia by affiliate networks WIN Television, NBN Television, and Imparja Television. Nine is also broadcast via satellite and cable on Foxtel and on Austar Digital on the cable pay TV service in Darwin.

Logos[link]

The Nine Network first used a shared logo produced and used across the metropolitan stations in 1970, featuring the numeral nine beside nine dots. The first set of identities was a "Dots TV" set. This logo has remained in use on the network, in differing forms across the decades, with various exceptions. In 1977, the nine dots were removed from the logo, but only for on-air idents. This lasted 11 years until 1988, when Bond Media purchased the network and reinstated the nine dots, with STW Perth becoming a Nine Network owned-and-operated station.^[4] In 1998, the dots were changed to spheres. The spheres returned to dots as a new on-air ident package was created by Velvet mediendesign in 2001. Three-dimensions were added to the numeral nine in 2002, coinciding with a revamp of the network's on-air identity.

In 2006, the network and its affiliates relaunched their logos to coincide with Nine's 50th anniversary and the chance to revitalize the network. The logo uses a 2D blue cube with the 9 inside it, which saw the removal of the nine dots. Later in 2007, the cube became a solid 3D box, and partially relaunched the nine dots, which is visible in every second surface of the box.

As a part of a major relaunch, Nine Network reinstated the nine-dots logo in 2008. The dots were represented as 3D discs in 2008, then 2D dots in July 2009, then later spheres in September 2009.^[12]

On April 2012, Nine Network's identity changes, now applying the logo in different colors such as red, green, purple and more, since the 2012 TV Week Logies premiere.

• 

  1970 – 1977; 26 January 1988 – 29 January 2006

• 

  1977 – 26 January 1988; used in on-air idents only

• 

  30 January 2006 – 14 January 2008

• 

  14 January 2008 – 26 September 2009

• Channel Nine logo.png

  27 September 2009 – present

See also[link]

Television in Australia portal

• List of Australian television series
• Nine HD
• GEM
• GO!
• EXTRA

Notes & references[link]

Further reading[link]

• Stone, Gerald (2000). Compulsive Viewing: the inside story of Packer's Nine Network. Ringwood, Victoria: Viking. ISBN 0-670-88690-4. 
• Stone, Gerald (2007). Who Killed Channel Nine?: The death of Kerry Packer's mighty dream machine. Sydney Australia: Pan Macmillan. ISBN 978-1-4050-3815-7. 

External links[link]

• Official website

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The Honourable Julia Gillard MP
27th Prime Minister of Australia
Incumbent
Assumed office 24 June 2010
Monarch	Elizabeth II
Governor General	Quentin Bryce
Deputy	Wayne Swan
Preceded by	Kevin Rudd
Commonwealth Chairperson-in-Office
Incumbent
Assumed office 28 October 2011
Preceded by	Kamla Persad-Bissessar
Leader of the Labor Party
Incumbent
Assumed office 24 June 2010
Deputy	Wayne Swan
Preceded by	Kevin Rudd
13th Deputy Prime Minister of Australia
In office 3 December 2007 – 24 June 2010
Prime Minister	Kevin Rudd
Preceded by	Mark Vaile
Succeeded by	Wayne Swan
Minister for Education
In office 3 December 2007 – 28 June 2010
Prime Minister	Kevin Rudd
Succeeded by	Simon Crean
Minister for Employment and Workplace Relations
In office 3 December 2007 – 28 June 2010
Prime Minister	Kevin Rudd
Preceded by	Joe Hockey
Succeeded by	Simon Crean
Minister for Social Inclusion
In office 3 December 2007 – 28 June 2010
Prime Minister	Kevin Rudd
Preceded by	Position established
Succeeded by	Simon Crean
Member of the Australian Parliament for Lalor
Incumbent
Assumed office 3 October 1998
Preceded by	Barry Jones
Personal details
Born	(1961-09-29) 29 September 1961 (age 50) Barry, United Kingdom
Political party	Labor Party
Domestic partner	Tim Mathieson
Residence	The Lodge[1]
Alma mater	University of Adelaide University of Melbourne
Signature
Website	Prime Minister's website Parliamentary website ALP website

Julia Eileen Gillard (born 29 September 1961) is the 27th and current Prime Minister of Australia, in office since 24 June 2010.

Gillard was born in Barry, Wales and migrated with her family to Adelaide, Australia in 1966, attending Mitcham Demonstration School and Unley High School. In 1982 Gillard moved to Melbourne. She graduated from the University of Melbourne with Bachelor of Arts and Bachelor of Laws degrees in 1986. In 1987, Gillard joined the law firm Slater & Gordon working in industrial law, before entering politics.^[2][3]

Gillard was elected at the 1998 federal election to the House of Representatives seat of Lalor, Victoria, for the Australian Labor Party. Following the 2001 federal election, Gillard was elected to the shadow cabinet with the portfolios of Population and Immigration. The Reconciliation and Indigenous Affairs and the Health portfolios were added in 2003. In December 2006, Kevin Rudd was elected Labor leader and Leader of the Opposition, with Gillard as deputy leader.^[2]

Gillard became the Deputy Prime Minister upon Labor's victory in the 2007 federal election, also serving as Minister for Education, Employment and Workplace Relations. On 24 June 2010, after Rudd lost the support of his party and stood aside, Gillard became federal leader of the Australian Labor Party and thus the Prime Minister, the first female holder of the office.^[4]

The 2010 federal election saw the first hung parliament since the 1940 federal election. The incumbent Gillard Labor government was able to form a minority government with the support of an Australian Greens Member of Parliament (MP) and three independent MPs on a 76–74 margin, defeating the Liberal/National Coalition opposition led by Tony Abbott. Labor received 50.12 percent of the two-party-preferred vote.^[5][6]

Early life[link]

Gillard was born in 1961 in Barry, Wales.^[2] After she suffered from bronchopneumonia as a child, her parents were advised it would aid her recovery if they were to live in a warmer climate.^[7] The family migrated to Australia in 1966, settling in Adelaide.^[8] Her parents, John and Moira, live in Pasadena, South Australia.^[9] She has a sister, Alison, who is three years older.^[7]

Gillard's father worked as a psychiatric nurse, while her mother worked at the local Salvation Army nursing home.^[7] She and her sister attended Mitcham Demonstration School, and Julia went on to attend Unley High School.^[10] She then studied at the University of Adelaide but cut short her courses in 1982 and moved to Melbourne to work with the Australian Union of Students.^[11] She graduated from the University of Melbourne with Bachelor of Arts and Bachelor of Laws degrees in 1986.^[12]

In 1987, Gillard joined the law firm Slater & Gordon at Werribee, Melbourne, working in industrial law.^[3] In 1990, at the age of 29, she was admitted as a partner.^[13]

Politics[link]

Introduced to politics in her second year at the University of Adelaide by the daughter of a State Labor Minister, Gillard joined the Labor Club and became involved in a campaign to fight federal education budget cuts.^[7][8]

After moving to Melbourne, in 1983 Gillard became the second woman to lead the Australian Union of Students. She was also formerly the secretary of the left-wing organisation, Socialist Forum.^[14]

From 1996 to 1998, Gillard served as Chief of Staff to John Brumby, at that time the Victorian opposition leader.^[2] She was responsible for drafting the affirmative-action rules within the Labor Party in Victoria that set the target of preselecting women for 35 per cent of "winnable seats".^[8][15] She also played a role in the foundation of EMILY's List, the pro-choice fund-raising and support network for Labor women.^[16]

The Welsh Labour politician Aneurin "Nye" Bevan remains one of her political heroes.^[13]

Opposition member[link]

Gillard was elected as Member for Lalor, a safe Labor seat near Melbourne, in the House of Representatives at the 1998 election, replacing Barry Jones, who had retired. She made her first speech to the house on 11 November 1998.^[17]

Shadow Minister for Population and Immigration: 2001–2003[link]

After Labor's defeat at the 2001 election, Gillard was elected to the shadow cabinet, with the portfolio of population and immigration. In February 2003, she was given the additional portfolios of reconciliation and Indigenous affairs.^[18]

In the wake of the Tampa and Children Overboard affairs, which were partly credited with Labor's 2001 election loss, Gillard developed a new immigration policy for the Labor Party.^[8]

Shadow Minister for Health: 2003–06[link]

Gillard in 2005

Gillard was promoted to the position of Shadow Health Minister in July 2003.^[19] Shortly after this, the government moved Workplace Relations Minister Tony Abbott to the health portfolio.^[20] The rivalry between Abbott and Gillard often attracted attention from the media. She gained additional responsibility for managing opposition business in the House of Representatives.^[21]

In the aftermath of the Labor loss at the October 2004 election, it was speculated that Gillard might challenge Jenny Macklin for the deputy leadership, but she did not do so.^[22]

Gillard had been spoken of as a potential future leader of the party for some years but, until 2005, she stayed out of leadership contests. After Mark Latham resigned as leader in January 2005, however, she emerged as a possible successor along with Kim Beazley and Kevin Rudd.

After appearing on the ABC's Australian Story program in March 2006,^[7][23] an Ipsos Mackay poll in April 2006, conducted for Network Ten's Meet the Press program, found that respondents would prefer Gillard to be Labor leader. She polled 32% compared with Beazley's 25% and Kevin Rudd's 18%.^[24]

Although she had significant cross-factional support, she announced on 25 January 2005 that she would not contest the leadership, allowing Beazley to be elected unopposed.^[25]

Deputy Leader of the Opposition[link]

On 1 December 2006, in a cross-factional political partnership with Kevin Rudd, Gillard launched a challenge for the deputy leadership of the ALP.^[26] Once Rudd was elected as leader, the incumbent deputy leader and Kim Beazley's deputy, Jenny Macklin, chose not to contest the position and on 4 December 2006 she was elected unopposed.^[27] In the frontbench reshuffle following the leadership change, Gillard was allocated the Employment, Workplace Relations and Social Inclusion portfolios.^[28]

Julia Gillard at her first press conference as Deputy Leader of the Australian Labor Party, 4 December 2006, with new Leader Kevin Rudd

Deputy Prime Minister: 2007–10[link]

The Labor Party won the 2007 federal election and, on 3 December 2007, Gillard was sworn in as the first female Deputy Prime Minister of Australia.^[29]

In addition to the deputy prime ministership, Gillard was given responsibility for a so-called "super ministry", the Department of Education, Employment and Workplace Relations. She had three distinct portfolios: Minister for Education; Minister for Employment and Workplace Relations; and Minister for Social Inclusion. In her role as Minister for Education, Gillard travelled to Washington, DC, where she signed a deal with the US Secretary of Education, Arne Duncan, to encourage improved policy collaboration in education reform between both countries.^[30]

On 11 December 2007, she became the first woman in Australia's history to be in the prime ministerial role, by assuming the role of acting prime minister while Kevin Rudd attended the United Nations Climate Change Conference in Bali.^[31] In the first year of government, she served as acting prime minister for 69 days during Rudd's overseas travel engagements.^[32]

Gillard is a highly regarded debater, and her performances during parliamentary question time have prompted Peter van Onselen to call her "the best parliamentary performer on the Labor side".^[33]

Minister for Education, Employment and Workplace Relations[link]

Gillard removed the WorkChoices industrial relations regime introduced by the Howard government, and replaced it with the Fair Work Bill.^[34] This established a single industrial relations bureaucracy called Fair Work Australia.^[35]

In 2009 Gillard oversaw the government's "Building the Education Revolution" program, which allocated $16 billion to build new school accommodation including classrooms, libraries and assembly halls.^[36][37]

Prime Minister[link]

On 23 June 2010, after meetings throughout the evening between Gillard and Prime Minister Kevin Rudd, as well as factional leaders, Rudd addressed the waiting media at 10:30 pm AEST and announced that Gillard had asked him to hold a leadership ballot in the 115-member caucus the following day to determine the leadership of the Labor Party and hence the prime ministership of Australia.^[38]

Rudd initially said he would challenge Gillard at the caucus. However, it soon became apparent that he didn't have enough support to fend off Gillard's challenge. Hours before the vote, he stood aside as leader and ended his candidacy, leaving Gillard to take the leadership unopposed. At the same caucus meeting, Treasurer Wayne Swan was elected unopposed to succeed Gillard as Labor's deputy leader, and hence Deputy Prime Minister.^[39]

Gillard with U.S. Ambassador Jeff Bleich in June 2010

Shortly afterward, Gillard was sworn in as the 27th Prime Minister of Australia by the Governor-General, Quentin Bryce, and Wayne Swan was sworn in as her deputy. The other members of Kevin Rudd's ministry, except Rudd himself, became the remaining members of the First Gillard Ministry.

Later that day, in her first press conference as Prime Minister, she said that at times the Rudd Government "went off the tracks", and "I came to the view that a good Government was losing its way".^[40] She also said that she wouldn't move into The Lodge unless she was elected Prime Minister in her own right, preferring to divide her time between a flat in Canberra and her home in Altona, a western suburb of Melbourne.^[41] She eventually moved into The Lodge on 26 September 2010.^[1]

As well as being the first woman and the first who has never been married, Gillard is the first Prime Minister since Billy Hughes (1915–1923) to have been born overseas.^[39]

In the aftermath of the leadership challenge, Bill Shorten, former trade union leader, and key Parliamentary member of the ALP Right Faction, nominated the government's handling of the insulation program; the sudden announcement of change of policy on the Carbon Pollution Reduction Scheme; and the way in which they had "introduced the debate" about the Resource Super Profits Tax as the key considerations which had led to a shift in support from Kevin Rudd to Julia Gillard as leader of the party.^[42]

Election 2010[link]

On 17 July 2010, 23 days after becoming prime minister and after receiving the agreement of the Governor-General Quentin Bryce, Gillard announced the next federal election would be held on 21 August 2010.^[43] Gillard began campaigning with a speech utilising the slogan "moving forward".^[44] In the early stages of the campaign, a series of leaks were released by purported Labor Party sources, indicating apparent divisions within Cabinet over the replacement of Kevin Rudd by Gillard.^[45] Mid-way through the campaign, Gillard offered journalists a self-assessment of her campaign by saying that she had been paying too much attention to advisers in her strategy team, and she wanted to run a less "stage-managed" campaign:^[46]

“

I think it's time for me to make sure that the real Julia is well and truly on display, so I'm going to step up and take personal charge of what we do in the campaign from this point.

”

Gillard met Opposition leader Tony Abbott for one official debate during the campaign. Studio audience surveys by Channel 9 and the Seven Network suggested a win to Gillard.^[47] Unable to agree on further debates, the leaders went on to appear separately on stage for questioning at community forums in Sydney and Brisbane. An audience exit poll of the Rooty Hill RSL audience indicated an Abbott victory.^[48] Gillard won the audience poll at the Broncos Leagues Club meeting in Brisbane on 18 August.^[49] Gillard also appeared on the ABC's Q&A program on 9 August.^[50] On 7 August, Gillard was questioned by former Labor leader turned Channel Nine reporter Mark Latham.^[51]

Gillard officially "launched" Labor's campaign in Brisbane five days before polling day, outlining Labor policies and utilising the slogan: "Yes we will move forward together".^[52]

Labor and the Coalition each won 72 seats^{[nb 1]} in the 150-seat House of Representatives,^[53] four short of the requirement for majority government, resulting in the first hung parliament since the 1940 election.^[54][55] Both major party leaders sought to form a minority government.^{[56][57][58][59][60][61]}

Six crossbench MPs held the balance of power.^[62][63] Four crossbench MPs, Greens Adam Bandt and independents Andrew Wilkie, Rob Oakeshott and Tony Windsor declared their support for Labor on confidence and supply,^[64][65] allowing Gillard and Labor to remain in power with a 76–74 minority government.^[66] Governor-General Bryce swore in the Second Gillard Ministry on 14 September 2010.^[67] On 24 November 2011, the Coalition's Peter Slipper replaced Labor's Harry Jenkins as Speaker of the Australian House of Representatives, increasing Labor's parliamentary majority from 75–74 to 76–73.

Foreign affairs[link]

During her first major international tour as Prime Minister, Julia Gillard told ABC TV's 7.30 Report:^[68]

“

[F]oreign policy is not my passion. It's not what I've spent my life doing. You know, I came into politics predominantly to make a difference to opportunity questions, particularly make a difference in education. So, yes, if I had a choice I'd probably more be in a school watching kids learn to read in Australia than here in Brussels at international meetings.

”

Following her 2010 election victory, Gillard selected her former leader Kevin Rudd (a career diplomat) as Foreign Minister. Gillard travelled to the United States in March 2011 to mark the 60th Anniversary of the ANZUS Alliance and was invited to address the United States Congress.

Gillard with General David Petraeus, the commander of the International Security Assistance Force, during a visit to Afghanistan on 2 October 2010

In a 2008 speech in Washington, Gillard endorsed the ANZUS Aliance and described the United States as a civilising global influence.^[69] Her former colleague and leader Mark Latham wrote in a 2009 article for the Australian Financial Review that these comments were "hypocritical", given past private communications Gillard had exchanged with him which apparently mocked elements of American foreign policy: "One of them concerned her study tour of the US, sponsored by the American Government in 2006—or to use her moniker—'a CIA re-education course'. She asked me to 'stand by for emails explaining George Bush is a great statesman, torture is justified in many circumstances and those Iraqi insurgents should just get over it'."^[70]

War in Afghanistan[link]

During her first day as Prime Minister, Gillard reassured US President Barack Obama of Australia's continuing support for the military campaign in Afghanistan.^[71] She visited Afghanistan on 2 October 2010 and met with Australian forces in Tarin Kowt and President Hamid Karzai in Kabul. The visit formed part of her first overseas trip as prime minister.^[72]

A parliamentary debate was conducted for four sitting weeks of parliament, with the agreement between Gillard and Abbott that it is necessary to stay in Afghanistan and prevent it from becoming a safe haven for terrorists.^[73]

Domestic policies[link]

Health[link]

Like her predecessor Rudd, Gillard has said that health is a priority in her agenda. She announced during the 2010 election, that there would be an increase of 270 placements for emergency doctors and nurses and 3,000 extra nursing scholarships over the following 10 years.^[74] She also said mental health would be a priority in her second term, with a $277 million suicide-prevention package which would target high-risk groups.^[75] As the election delivered a hung parliament, a $1.8 billion package was given to rural hospitals, which was agreed to by the independents to support her re-election.^[76]

In October 2010, her government introduced legislation to reform funding arrangements for the health system, with the intention of giving the Commonwealth responsibility for providing the majority of funding to public hospitals and 100 per cent of funding for primary care and GP services.^{[citation needed]} In February 2011, Gillard announced extensive revision of the original health funding reforms proposed by the Rudd Government, which had been unable to secure the support of all state governments. The revised Gillard government plan proposed that the federal government move towards providing 50% of new health funding (and not 60 per cent as originally agreed) and removed the requirement of the states to cede a proportion of their GST revenue to the Federal Government in order to fund the new arrangement.^[77] The new agreement was supported by all state premiers and chief ministers^[78]and signed on 2 August.^[79]

Immigration[link]

In relation to population targets for Australia, Gillard told Fairfax Media in August 2010 that while skilled migration is important: "I don't support the idea of a big Australia". Gillard also altered the nomenclature of Tony Burke's role as "Minister for Population" to that of "Minister for Sustainable Population".^[80]

Asylum seekers[link]

After winning leadership of the Labor Party, Gillard identified addressing the issue of unauthorised arrivals of asylum seekers as a priority of her government. She announced that negotiations were underway for a return to "offshore processing" of asylum seeker claims. Gillard ruled out a return to processing at Nauru and named East Timor as a preferred location for new detention and processing facilities.^[81][82] The East Timorese Government rejected the plan.^[83]

In October 2010, her government announced that it would open two detention centres for 2000 immigrants, due to the pressures in allowing women and children to be released into the community. One to be opened in Inverbrackie, South Australia and one in Northam, Western Australia.^[84] She said it would be a short-term solution to the problem and that temporary detention centres will be closed.

Protesters on the roof of the Villawood Immigration Detention Centre in Sydney, 2011

On 15 December 2010 a ship containing 89 asylum seekers crashed on the shore of Christmas Island, killing up to fifty people.^[85][86] Refugee and migrant advocates condemned government policy as responsible for the tragedy,^[87][88] and ALP Party President Anna Bligh called for a complete review of ALP asylum seeker policy.^[89] Gillard returned early from holidays in response to the crash, and to review asylum seeker policy.^[89] Some months later Gillard would announce "The Malaysia Solution" in response.^[90]

In April 2011 the Federal Government confirmed that a detention centre for single men will be built at the old army barracks at Pontville, 45 minutes north of Hobart. This immigration detention centre will house up to 400 refugees.^[91] Also in April 2011 immigration detainees at the Villawood detention centre rioted in protest of their treatment, setting fire to several buildings.^[92]

In May 2011 Gillard announced that Australia and Malaysia were finalising an arrangement to exchange asylum seekers. Gillard and Immigration Minister Chris Bowen said they were close to signing a bilateral agreement which would result in 800 asylum seekers who arrive in Australia by boat being taken to Malaysia instead. Australia will take 4,000 people from Malaysia who have previously been assessed as being refugees.^[93][94]

On 31 August the High Court ruled that the agreement to transfer refugees from Australia to Malaysia was invalid, and ordered that it not proceed. Australia will still accept 4,000 people who have been assessed as refugees in Malaysia.^[95][96]

Education[link]

When she became Prime Minister, she gave her Education portfolio to Simon Crean. She has promised to "make education central to my economic agenda."^[97] After her re-election, she extended tax-cuts to parents to help pay for school uniforms for people struggling to cover the costs of education under the Education Tax Refund scheme.^[98] Gillard continued to put the My School website centre of her education agenda, which was controversial when she implemented when she was the Minister for Education. Although it was popular amongst parents, the website helped parents view statistics of the school their children attended. She has unveiled the revamped version, My School 2.0, promising better information to parents.^[99]

Universities also placed highly on her education agenda. Legislation due to be voted on in November 2010 that would see the introduction of a national universities regulator was delayed till 2011 following criticisms from the higher education sector. It was also announced by her government that legislation to establish the Tertiary Education Quality and Standards Agency would also be introduced early 2011.^[100]

Climate change[link]

Both the incumbent Howard Coalition government and the Rudd Labor opposition promised to implement an emissions trading scheme (ETS) before the 2007 federal election. Labor won the election, with the new government proceeding to implement an ETS. The government introduced the Carbon Pollution Reduction Scheme, which the Liberals supported with Malcolm Turnbull as leader. Tony Abbott questioned an ETS, saying the best way to reduce emissions is with a "simple tax".^[101] Shortly before the carbon vote, Abbott defeated Turnbull in a leadership challenge, and from there on the Liberals opposed the ETS. This left the government unable to secure passage of the bill and it was subsequently withdrawn.

Gillard defeated Rudd in a leadership challenge and from there on said no carbon tax would be introduced under a government she led when taking the government to the 2010 election. In the first hung parliament result in 70 years, the government required the support of crossbenchers including the Greens. One requirement for Green support was a carbon tax, which Gillard proceeded with in forming a minority government. A fixed-price carbon tax would proceed to a floating-price ETS within a few years under the plans. The government proposed the Clean Energy Bill in February 2011,^[102] which the opposition claimed to be a broken election promise.^[103] The Liberal Party vowed to overturn the bill if it is elected.^[104]

The bill was passed by the Lower House in October 2011^[105] and the Upper House in November 2011.^[106]

2012 leadership vote[link]

Weeks of speculation, in the light of poor polling results for the Gillard government, that Foreign Minister Kevin Rudd wished to regain the Labor Party leadership culminated with Rudd resigning from cabinet on 22 February 2012. Rudd told the media "I can only serve as Foreign Minister if I have the confidence of Prime Minister Gillard and her senior ministers" after Gillard failed to repudiate cabinet ministers who publicly criticised Rudd and his tenure as prime minister.^[107][108] The situation had been further exacerbated by the revelation on Four Corners that Gillard's staff wrote her victory speech for the 2010 leadership spill two weeks prior to her challenge, contradicting Gillard's earlier claims that she had only decided to challenge Rudd the day before the vote. The revelation caused conflict between Labor factions to surface with Labor MP Darren Cheeseman calling on Gillard to resign, while his colleague Steve Gibbons called Rudd a "psychopath with a giant ego".^[109]

After resigning, Rudd said that he did not think Gillard could defeat the Coalition in the next election and that, since his resignation, he had received encouragement from Labor members and cabinet ministers to contest the leadership.^[110]

Gillard responded to the developments by announcing a leadership ballot for the morning of 27 February 2012 and that she would renominate for the Labor Party leadership. She announced that if she lost the vote she would go to the backbench and renounce any claims on the leadership. She asked that Rudd make the same commitment.^[111]

At the leadership ballot, Gillard won by a vote of 71 to 31.^[112]

Political positions[link]

Gillard speaking at the launch of the Australian Multicultural Council in August 2011

Abortion[link]

Gillard has expressed a pro-choice position on abortion saying that "Women without money would be left without that choice or in the hands of backyard abortion providers" and that she understood "the various moral positions" regarding abortions.^[113]

Euthanasia[link]

Concerning euthanasia Gillard warned that it may "open the door to exploitation and perhaps callousness towards people in the end stage of life" and that she is not convinced that the policy of pro-euthanasia advocates contain "sufficient safeguards".^[114]

Factional position[link]

Although nominally a member of the Victorian Left faction of the Labor Party,^[115] her election to Prime Minister occurred because of support from the Right factions of the party, with the hard Left planning to support Rudd in the Caucus vote had there actually been one.^[116] Analyses of Jacqueline Kent's 2009 biography of Gillard suggest that her membership in the Left faction is "more organisational than ideological".^[3][115] In July 2010, historian Ross Fitzgerald said, "... at least since last year Gillard has sought to reposition herself more towards the Labor Right."^[117]

Internet controls[link]

Soon after Gillard first took over from Kevin Rudd as Prime Minister, she put herself on record as being in favour of a mandatory internet filter for Australia and justified her stance by saying images of child abuse and child pornography should not be legally available on the internet.^[118]

Poker machines and problem gambling[link]

In 2010 Gillard agreed with Nick Xenophon, Andrew Wilkie and the Australian Greens to introduce poker machine reform legislation, to curb problem gambling, into the parliament by May 2012. After members of the cross bench advised that they would not support this bill in the House of Representatives, Gillard withdrew her support. Wilkie said that many Australians felt "very let down by the PM", and fellow anti-gambling campaigner Xenophon accused the Prime Minister of "backstabbing the person who put her in office".^[119]

Population growth[link]

Gillard claimed, as the first policy announcement of her government, to be against a "big Australia", as opposed to predecessor Kevin Rudd who was in favour of population growth.^[120] She emphasised the need for sustainability, saying "Australia should not hurtle down the track towards a big population".^[120][121] A government report on the issue eleven months later failed to set any limits or targets, called for increased population in regional Australia and was criticised by Monash University's Dr Bob Birrell for maintaining the same growth settings as those endorsed by Kevin Rudd.^[122] Gillard defended the lack of detail, saying "It's not about figures, it's about working with communities."^[123]

Republic[link]

Gillard supports Australia becoming a republic and has suggested that the end of Queen Elizabeth II's reign would be "probably the appropriate point for a transition".^[124]

Same-sex marriage[link]

Gillard does not support the legalisation of same-sex marriage in Australia,^[125] saying that she believes "the Marriage Act is appropriate in its current form, that is recognising that marriage is between a man and a woman" and that marriage being between a man and woman "has a special status".^[126] The triennial Labor conference held in December 2011 saw Gillard successfully negotiate an amendment on same-sex marriage which will see the party introduce a conscience vote to parliament through a private members bill, rather than a binding vote.^[127]

Wikileaks[link]

Following the November 2010 release of secret United States diplomatic cables, high-profile people in various countries condemned the whistleblower website, WikiLeaks; some called for the founder Julian Assange, an Australian citizen, to be killed.^[128][129] Julia Gillard stated, "I absolutely condemn the placement of this information on the WikiLeaks website. It's a grossly irresponsible thing to do and an illegal thing to do".^{[130][131][132]} After an Australian Federal Police investigation failed to find WikiLeaks had broken any Australian laws by publishing the US diplomatic documents, Gillard maintained her stance that the release of the documents was "grossly irresponsible".^[133] Open letters signed by many news editors, lawyers and other prominent individuals including Noam Chomsky have asked Gillard to condemn the calls for physical harm to Assange and to ensure that his legal rights be protected.^[134]

Personal life[link]

Gillard introduces United States President Barack Obama to Australian rules football

Gillard's partner since 2006^[135] is Tim Mathieson.^[136] She has had previous relationships with union officials Michael O'Connor and Bruce Wilson and fellow Federal Labor MP Craig Emerson.^[137] She has never married and has no children.^[138][139]

She owns a home in the south-western Melbourne suburb of Altona^[140] which she occupied prior to The Lodge and is a public supporter of the Western Bulldogs AFL club.^[141] As for the NRL, she is a supporter of the Melbourne Storm.^[142]

Gillard was brought up in the Baptist tradition, but is not religious. In a 2010 interview when asked if she believed in God, Gillard stated: "No I don't ... I'm not a religious person ... [I'm] a great respecter of religious beliefs but they're not my beliefs."^[143][144]

See also[link]

Australia portal

• Next Australian federal election
• Australian federal election, 2010
• Rudd Ministry
• First Gillard Ministry
• Second Gillard Ministry
• At Home with Julia

Notes[link]

References[link]