Metacafe, Inc.

Metacafe Logo
Type	Private
Founded	July 2003
Headquarters	San Francisco, California, United States
No. of locations	(San Francisco, New York, Los Angeles, London, Tel Aviv)
Area served	Worldwide
Key people	Erick Hachenburg, CEO Eyal Hertzog, Founder and CCO
Industry	Online video entertainment
Slogan	The Video Entertainment Engine
Website	Metacafe.com
Alexa rank	415 (February 2012[update])[1]
Registration	Optional (required to upload, comment on, rate, and review videos)
Available in	English
Current status	Online

Metacafe (stylized as metacafe) is a website that specializes in short-form video entertainment in the categories of movies, video games, sports, music and TV.

The company is headquartered in San Francisco, California, with offices in New York, Los Angeles, London and Tel Aviv. Metacafe is privately held and its investors include Accel Partners, Benchmark Capital, DAG Ventures and Highland Capital Partners.

In its early years, Metacafe was similar to other video viewing websites such as YouTube or Dailymotion, but has since transformed itself into a short-form video entertainment site with several differences. The site now showcases curated, exclusive and original premium entertainment-related video content.

The company's partners include marquee content providers such as major movie studios, video game publishers, broadcast and cable TV networks, music labels and sports leagues.

The site is advertising supported, working closely with brands in the entertainment, consumer electronics, telecommunications, consumer packaged goods, food & beverage, and automotive sectors.

Company statistics[link]

Metacafe attracts more than 13 million unique monthly U.S. viewers and streams more than 53 million videos in the U.S. each month, according to comScore Video Metrix (March 2011). The site's global audience is more than 40 million unique monthly viewers.

As of September 2011 its Alexa global rank was 336th.^[2]

History[link]

Metacafe Inc. was founded in July 2003^[3] in Tel Aviv by Israeli entrepreneurs Eyal Hertzog (Chief technical officer) and Arik Czerniak (CEO) and raised $3 million from Benchmark Capital. In June 2006, the company closed a Series B financing round of $12 million. Investors included Accel Partners and Benchmark Capital. That September, the company moved its headquarters to Palo Alto, California and in October, Metacafe was ranked the third largest video site in the world according to comScore.^[4] The company is currently headquartered in San Francisco, CA.

On February 5, 2007, Erick Hachenburg, previously of Electronic Arts and Pogo, took over as CEO of the company. The company closed a Series C financing round of $30 million in August, 2007 with Accel Partners, Benchmark Capital, DAG Ventures and Highland Capital Partners.

Producer rewards[link]

In October 2006, Metacafe announced its Producer Rewards^[5] program in which video producers were paid for their original content. Through this program, any video that was viewed a minimum of 20,000 times, achieved a VideoRank rating of 3.00 or higher, and did not violate any copyrights or other Metacafe community standards was awarded $5 for every 1,000 U.S. views. Pay only for U.S. views.

The program had several success stories, some of which have been featured on national TV, such as The Can Tossing Video,^[6] the Beer Launching Fridge on David Letterman, and the Ron Paul Girl series^[7] by Liv Films,^[8] that has been featured on Fox News and CNN.^[9]

Metacafe has also teamed up with notable TV producers like Steven Bochco (Hill Street Blues, L.A. Law) with a series called Cafe Confidential, a 44 webisode series consisting of teens and twenty-somethings sharing semi-autobiographical stories. The short-form videos, shot close-up, were taken from interviews of more than 100 people talking about memorable moments.

By the end of 2008, Producer Rewards was considerably curtailed before being shut down completely due to a lack of demonstrable profitability. Once the Producer Rewards program closed, users like Kipkay switched their focus to YouTube.

See also[link]

	San Francisco Bay Area portal
	Companies portal
	Internet portal

• Comparison of video services

Notes [link]

1. ^ "Metacafe.com Site Info". Alexa Internet. http://www.alexa.com/siteinfo/metacafe.com#. Retrieved 2012-02-02. 
2. ^ "Metacafe.com". Alexa Internet. http://www.alexa.com/siteinfo/metacafe.com. Retrieved 23 September 2011. 
3. ^ Metacafe to be sold for USD 200 million ynetnews.com. Retrieved January 9, 2012.
4. ^ We Try Harder, article from IPcommunications.tmcnet.com
5. ^ Metacafe - Producer Rewards
6. ^ Metacafe.com
7. ^ Livfilms.com
8. ^ Liv Films' Channel
9. ^ Livfilms.com

References[link]

• Bogatin, Donna. Interview with Metacafe CEO Arik Czerniak on ZDnet Blogs
• Gerson, Jen. Off the wall flips. From the Toronto Star. An article about a producer who has earned over $23,000 in Producer Rewards.
• Hansell, Saul. "Viral Videos Still Rule on Metacafe." bits.blogs.nytimes.com Commentary from New York Times blog "Bits" published on October 10, 2007.
• Holahan, Catherine. Don't I know you from the Internet? From Business Week
• Marshall, Matt. Metacafe unveils producer awards, to underscore advantage over YouTube from Venture Beat
• Richmond, Will. "Metacafe Drives Community-Based Programming Model." videonuze.com, Commentary from online video news blog VideoNuze published on December 6, 2007.

External links[link]

• Metacafe Official website

Soulja Boy
Soulja Boy at YouTube Live doing his signature dance in 2008.
Background information
Birth name	DeAndre Cortez Way[1][2]
Also known as	Soulja Boy Tell 'Em
Born	(1990-07-28) July 28, 1990 (age 21) Chicago, Illinois
Origin	Batesville, Mississippi, United States
Genres	Hip hop
Occupations	Rapper
Years active	2005–present
Labels	Stacks on Deck/Collipark Music/Interscope
Associated acts	Arab, Mr. Collipark
Website	thedeandreway.com

DeAndre Cortez Way (born July 28, 1990), better known by his stage name Soulja Boy Tell 'Em, or simply Soulja Boy, is an American rapper, record producer, actor, and entrepreneur.

In September 2007, his single "Crank That (Soulja Boy)" reached number one on the Billboard Hot 100. The single was initially self-published on the internet, and it later became a number-one hit in the United States for seven non-consecutive weeks starting in September 2007.^[3] On August 17 Way was listed at #18 on the Forbes list of Hip-Hop Cash Kings of 2010 earning $7 million for that year.^[4]

Way has currently released three studio albums and one independent album: his debut studio album Souljaboytellem.com (2007) was certified platinum by the RIAA. However, his next two albums, iSouljaBoyTellem (2008) and The DeAndre Way (2010) did not match the commercial success of his debut, the latter only selling 100,000 copies,^[5] despite the success of several singles across both albums, such as "Kiss Me Thru the Phone" and "Turn My Swag On" (iSouljaBoyTellem) and "Pretty Boy Swag" (The DeAndre Way).

On October 18, 2011, Soulja Boy released his documentary bio pic, Soulja Boy: The Movie.

As of 2011, Way has confirmed he is working on his fourth studio album, entitled Promise, which will be released in July 2012.^[6]

Early life[link]

DeAndre Way was born in Chicago and moved to Atlanta at age 6,^[7] where he became interested in rap music.^[8]

Career beginnings[link]

At age 14, he moved to Batesville, Mississippi, with his father, who provided a recording studio for Way to explore his musical ambitions.^[7] In November 2005, Way posted his songs on the website SoundClick. Following positive reviews on the site, he then established his own web pages on YouTube and MySpace.^[9][10] In March 2007, he recorded "Crank That" and released his first independent album Unsigned & Still Major: Da Album Before da Album, followed by a low-budget video filmed demonstrating the "Crank That" dance. By the end of May 2007, "Crank That (Soulja Boy)" received its first airplay and Way met with Mr. Collipark to sign a deal with Interscope Records.

Music career[link]

[edit] 2007-08: Souljaboytellem.com

Soulja Boy performing "Crank That (Soulja Boy)" in February 2008.

On August 12, 2007, the song appeared on the Emmy-award winning HBO series Entourage, and by September 1, it topped the Billboard Hot 100 and Hot RingMasters charts.^[11] Way's major label debut album Souljaboytellem.com, which was reportedly recorded using just the demo version of FL Studio,^[8][12] was released in the United States on October 2,^[13] peaking at #4 on both the Billboard 200 and Top R&B/Hip-Hop Albums charts.^[14]

For the 50th Grammy Awards, Way was nominated for a Grammy Award for Best Rap Song with "Crank That (Soulja Boy)". He lost to Kanye West's and T-Pain's "Good Life".

Souljaboytellem.com received a favorable review from Allmusic,^[13] but received mainly negative reviews from other sources such as Entertainment Weekly.^[15] Several reviewers credited Soulja Boy with spearheading a new trend in hip-hop, while speculating he will likely be a one-hit wonder.^[16][17][18]

[edit] 2008-09: iSouljaBoyTellem

The follow-up to souljaboytellem.com, iSouljaBoyTellem, was released on December 16, 2008, to negative critical reception.^[19] The first single from the album, "Bird Walk", peaked at #40 on the Billboard Hot R&B/Hip-Hop Songs chart and the top 20 on the Hot Rap Tracks chart it was performed on the first YouTube Live on November 22, 2008, with an introduction from MC Hammer.^[20] "Kiss Me Thru the Phone", with Sammie, followed, peaking at #3 on the Hot 100 and #1 on the Hot Rap Tracks charts.^[21] Chris Brown was originally Way's first choice to sing the hook, but respectfully turned down the offer. Way then tried to do it on his own with Auto-Tune but he found it unacceptable.^[22] It sold over 2,000,000 digital copies in the United States, becoming his second song to reach the two million mark in downloads.^[23][24]

On January 26, 2009 Way released his third single "Turn My Swag On". it topped the US Rap Charts and peaked at #19 on the Billboard Hot 100. It has so far sold more than 1,000,000 digital downloads in the United States. It became Soulja Boy's third song to sell 1 million or more downloads.^[24]

[edit] 2009-2010: The DeAndre Way

The DeAndre Way^[25] is Way's third studio album, Way has stated that the album is intended to be his most personal and successful album thus far. When speaking on possible collaborations, he stated he wished to work with artists such as Jay-Z, Lil Wayne, and Kanye West,^[26] Eminem,^[27] among others. The lead single from the album, "POW", was released in January 2009 but failed to garner success and was dubbed a promo single. On October 30, 2009 Way released three mixtapes Paranormal Activity, Dat Piff & Cortez.^[28] Then it was announced on February 18, 2010 that the first single from the album was gone be "All Black Everything" but it was cancelled & was just put on his promotional mixtape Legendary.^[29] The album was titled "The DeAndre Way" but was changed in early 2010 to Dre with a commercial video snippet for "Do It Big" as the first single but it was cancelled as well.^[30] However it was reverted back to The DeAndre Way in July 2010.

But on June 8, 2010, the official lead single from the album was "Pretty Boy Swag". The single has reached #34 on the Billboard Hot 100, number six on the Billboard Hot R&B/Hip-Hop Songs chart and number five on the Billboard Rap Songs chart.^[31] The album's second single was due to be "Digital" but it was just used on his promotional mixtape Best Rapper.^[32] Then it was announced that "Speakers Going Hammer" was gone be the second single, but "Blowing Me Kisses" was released on August 31, 2010 as the second single instead.^[33] On October 13 Soulja Boy performed "Pretty Boy Swag" & a snippet of his third single "Speakers Going Hammer". On October 19, 2010 Way finally released "Speakers Going Hammer" on iTunes the single peaked at #48 on the Hot R&B & Hip Hop tracks Billboard.^[34] The DeAndre Way was released on November 30, 2010 it has so far has only sold 70,000 copies making this Way's lowest selling album. Soulja Boy was to be part of the Summerbeatz tour held in Australia alongside Flo Rida, Jay Sean and Travie McCoy in November 2010, but in lieu of his current album release date Soulja Boy had declined the offer & just embarked on his Who They Want tour.

[edit] 2011-present: Mixtapes and Promise

On January 22, Way released his first mixtape of 2011 Smooky which cover featured a cartoon version of Way on a bicycle doing a 360.^[35] Then On March 17, 2011 Way released the mixtape 1up which cover was based on the Naruto anime Way stated "If I was in a video game, this mixtape would advance me to the next level with an extra life. Power up with the new offering".^[36] On April 20, 2011 Way released his mixtape Juice which cover was based on the Juice the movie Way stated he would also released a mini movie of his own to go along with the mixtape Way stated that he was headed to greatness with the mixtape.^[37] In September 2011, Way confirmed he is working on a new album, called Promise, which will be released in October.^[38] Way also released the cover & title of his second independent album via Twitter, entitled "Skate Boy", which he said would be available in stores November 1, also via twitter.^[39][40]

Other ventures[link]

Stacks on Deck Entertainment[link]

Way founded his record label Stacks on Deck Entertainment in 2004. While Way was signed under Interscope and Collipark Music, he claimed that his label had distribution deals with Universal Music Group and eOne Music.^{[citation needed]}

Current artists

• Soulja Boy (Interscope/Collipark Music/SODMG)(CEO)
• Ja-Bar (TOKE Team/SODMG)
• Arab (Boss Money/SODMG)
• KillaCam (SODMG)
• 350 (SODMG)
• Rashad (SODMG)
• Antonio aka Tony The Deity (SODMG)
• J-Money aka J. Futuristic (SODMG)
• Spinning 9 (SODMG Germany/SODMG)
• M2ThaK (SODMG)
• Calico Jonez (SODMG)
• Riff Raff (SODMG)
• Young Sam (SODMG)
• Agoff (Ocean Gang/SODMG)
• Young L (Ocean Gang/SODMG)
• John Boy (FyreHouse/SODMG)
• Chief Keef (Glory Boyz/SODMG)

Managed DJ's

• DJ Whoogie

Managed Producers

• Soulja Boy
• G5Kids
• Kwony Cash
• R3$ource
• Jay Clink
• Supa Crank It
• Lil Keis

Record production[link]

Way also produces records, including his own. In 2009 Way produced V.I.C.'s single "Get Silly" which went certified Gold & Bow Wow's single "Marco Polo". Way beats often contain the beginning lines "Soulja Boy Tell 'em" But as of late Way has produced beats without using the lines. Also in 2009 Way was also supposed to been producing for Kanye West's fourth studio album My Beautiful Dark Twisted Fantasy & Kanye was supposed to been producing for Ways third studio album The DeAndre Way but for unknown reasons neither of them used each other's beats.^[41] On May 13, 2011 Way stated that he had produced & submitted beats for 50 Cent's fifth studio album^[42]

Fashion designing[link]

On March 5, 2008 Way released his official clothing line of S.O.D clothing.^[43] Then also in 2008 Way released his own brand of the popular shoe line entitled "Yums".^[44]

Acting career[link]

In January 7, 2009 Soulja Boy announced that he was supposed to been releasing his own cartoon entitled Soulja Boy: The Animated Series but only one episode was ever released.^[45][46] On April 22, 2011 Way announced that he would be making his acting debut playing the main role as Bishop on the Juice remake & that it would air on BET in sometime.^[47] On July 21, 2011 Way released the trailer to his upcoming documentary about his life entitled Soulja Boy: The Movie that was released on October 18, 2011.^[48]

Personal life[link]

Legal issues[link]

On December 9, 2007, Way was sued by William Lyons (a.k.a. Souljah Boy of Mo Thugs Family) who created the stage name "Souljah Boy" in 1996.^[49]

On October 7, 2009, Way was arrested in Atlanta, Georgia on one count of obstruction, a misdemeanor, for running from police when he'd been ordered to stop while filming a video in an abandoned house. The rapper was released on $550 bond.^[50]

In May 2011, Way and his labels were sued by a local Pennsylvania promoter for failing to make promised payments in connection with a rescheduled concert.^[51]

On October 18, 2011, Way was traveling west on I-20 in Carroll County, Georgia with four other men when their vehicle was pulled over for a vehicle equipment violation. The police officer who made the stop searched the vehicle and found more than five ounces of marijuana. Way was arrested and released on bond during the same day.^[52]

Victim of robbery and battery[link]

On December 30, 2008, Way was robbed and battered in his home. Initial reports indicated that the robbers were six masked men with AK-47s and pistols but on December 31, 2008, video clips surfaced on the Internet of two masked men claiming sole credit for the crime.^[53] Soulja Boy described the incident to MTV News a month later: He had come home very late at night after attending an album release party and was recording songs with friends when the robbers came in pointing their guns.^[54]

Family tragedies[link]

On the night of March 22, 2011, Way's little brother Deion Jenkins was killed in a car crash.^[55] Then on March 24, 2011 Way's older brother threatened to commit suicide.^[56]

Controversies[link]

Way's music has been banned from some school dances for sexual or violent content and/or innuendos. However, he has denied these claims.^[57] In the original YouTube video for "Shootout", Soulja Boy demonstrates his dance while holding a handgun in each hand and pretending to shoot into the audience.^[58]

Nas[link]

On February 25, 2008, Way said in an interview that "Nas killed hip hop and his own career".^[59] Way later apologized for his comments.^[60]

Ice-T[link]

In June 2008, on DJ Cisco's Urban Legend mixtape, Ice-T told Way to "eat a dick" and criticized Way for "killing hip-hop" and his song "Crank That" for being "garbage" compared to the works of other hip-hop artists such as Rakim, Das EFX, Big Daddy Kane and Ice Cube.^[61] The two then traded videos back and forth over the Internet.^[62] Rapper Kanye West defended Way by arguing that the younger artist created a new, original work for hip-hop, thus keeping the authentic meaning of the music.^[63] The feud was parodied in a 2010 episode of The Boondocks.

In May 2011, Way's feud somewhat reignited with Ice-T again regarding The film Juice. Way stated he would also released a movie of his own to go along with his mixtape of the same name again somewhat reignited with Ice-T following a statement during Ice-T's interview with Shade 45 in late April 2011. Ice-T stated that Way's role as Bishop, which was famously originated by Tupac Shakur was not an issue. But Ice-T would find the fact that the film being remade is problematic saying ""What?” he said. “But that’s Pac… At some point, somebody gotta stop it. I came out. I made some statements. Man, I don’t know. Do you, dude, do you. If the masses accept it, it shows you the state we’re in… Come on man, you think I’d try to remake Pac’s movie? Good luck though, I'm not a hater...eh." Way himself barraged Ice-T with retaliatory tweets on the same day, joking that someone should "get this guy a hairline." ^[64][65]

Charles Hamilton[link]

On December 9, 2008, Charles Hamilton commented in a interview by saying that Way was making it harder for new artists to be signed.^[66] Way responded by saying "X out the Sonic and fuck with Mario, you might want to got damn eat a mushroom."^{[67][further explanation needed]} Charles Hamilton responded with the diss song "I'm You Last Year With Talent".^[68] Then the diss song "Word Aight".^[69]

Bow Wow[link]

On February 2, 2009, Way challenged Bow Wow to a race in their Lamborghinis and claimed Bow Wow's Lamborghini was a rental.^[70] On February 4, 2009 Bow Wow proved that he owned his Lamborghini and said "its halloween in Bankhead for you everyday nigga..you scared..you all nervous and shit". Way responded on twitter by saying "HE FUCKED UP!!!! IM BOUT TO SHITTTT ON THIS NIGGA!! LOL!!!!!".^[71] On February 7, 2009 both artist sent diss songs to each other such as Way's "Fuck Bow Wow" & Bow Wow's "What I Think About You".^[72] Later that day during a phone conversation both rappers settled their differences.^[73]

Fabolous[link]

On December 28, 2010, Fabolous during a radio interview commented on the claim that Way does cocaine, saying "pretty boy swag but never coke my nose though",^[74] a reference to Way's song "Pretty Boy Swag. "Soulja Boy went on a tirade^[75] on Twitter in response, saying "I ignore dis foo like 5x before this. fuck that. If you send some niggaz to spray me @myfabolouslife at least I die I real nigga fuck you boy." 50 Cent also took to Twitter to say, "leave him the f*** alone before somebody get hurt." Way and Fabolous ended their beef on a radio interview.^[76]

U.S. Military[link]

In September 2011, Soulja Boy released the song "Let's Be Real". One of the lines of the song went: "Fuck the FBI and the army troops ... fighting for what? Be your own man ... I'll be flying through the clouds with green like I'm Peter Pan."^[77] After the song was released, Soulja Boy was highly criticized by the military members and their families, especially in regards to the timing relative to the 10th anniversary of the 9/11 attacks.^[78][79][80] Soulja Boy apologized, "When I expressed my frustration with the US Army, not only did my words come out wrong, I was wrong to even speak them." He adds, "So, I write this to give my sincerest apology to all members of the United States military services, as well as their families that were offended by my most recent lyrics."^[77] Representatives for Soulja Boy have indicated that the song has been pulled from his upcoming album, Promise, and will not be available for sale. They are also attempting to remove the video from the internet.^[81]

On September 7, 2011, the New York Times cited the U.S. military has announced an official ban on Way's music. Way apologized for the content of the song and has offered to do free performances for American soldiers.^[82]

Discography[link]

Tours[link]

• America's Most Wanted (2009)
• Who They Want (2011)
• The World Is Yours (2012)

Filmography[link]

Awards and nominations[link]

• BET Awards
  • 2007: Best New Artist (Nominated)
  • 2008: Viewer's Choice Award: "Crank That (Soulja Boy)" (Nominated)
  • 2009: Viewer's Choice Award: "Kiss Me Thru the Phone" (Nominated)

• BET Hip-Hop Awards
  • '2007: Best Hip-Hop Dance (Won)'

• Grammy Awards
  • 2008: Best Rap Song: "Crank That (Soulja Boy)" (Nominated)

• Ozone Awards
  • '2007: Patiently Waiting: Mississippi (Won)'
  • 2008: Best Breakthrough Artist (Nominated)
  • 2008: TJ's DJ's Tastemaker Award (Nominated)

• Nickelodeon Kids' Choice Awards
  • 2007: Favorite Male Singer (Nominated)

• Teen Choice Awards
  • 2009: Choice Music: Rap Artist (Nominated)
  • 2009: Choice Music: R&B Track for "Kiss Me Thru the Phone" (Nominated)
  • 2009: Choice Music: Hook Up for "Kiss Me Thru the Phone"
  • 2009: Choice Music: Artist (Nominated)

See also[link]

• List of artists who reached number one in the United States

References[link]

External links[link]

Wikimedia Commons has media related to: Soulja Boy

• Official website
• Soulja Boy on Twitter
• Soulja Boy on Myspace
• Soulja Boy's channel on YouTube
• Soulja Boy at MTV
• Soulja Boy at the Internet Movie Database