15 ATV is the Aruba NBC affiliate, broadcasting on Channel 15 on SETAR's Cable TV system and Channel 8 on terrestrial television in the NTSC television standard. The station has the call-sign of PJA-TV (following the standard in the Netherlands and Netherlands Antilles, with PJ callsigns), though it goes by its branding of "ATV". The station is an NBC licensee, the only one not located in the United States (following the 2014 closure of VSB-TV in Bermuda), airing many American television programs for the tourists in the area, with programming from WNBC New York City during primetime and overnight hours. 15 ATV also broadcasts several local productions, including Noticia Awenochi, Time Out, Mesa Rondo, 15 On 15, Pulso Latino, Trend Alert, Stylish Living and live coverage of events and breaking news.
15 ATV's studios are located at Royal Plaza Mall in downtown Oranjestad.