Intocable

Intocable (Untouchable) is a Tejano/Norteño musical group from Zapata, Texas that was started by friends Ricky Muñoz and René Martínez in the early 1990s. In a few years, Intocable rose to the top of the Tejano and Norteño fields with a musical signature that fused Tejano's robust conjunto and Norteño folk rhythms with a pop balladry. Intocable is perhaps the most influential group in Tejano and their tough Tejano/Norteño fusion has become the blueprint for dozens of Tex-Mex groups. The group's style, which combines romantic, hooky melodies, tight instrumentation and vocal harmony, is consistently imitated by other Tejano and Norteño groups, including Imán, Duelo, Costumbre, Solido, Estruendo, Intenso, and Zinzero.

Career accomplishments include four consecutive sold-out nights at Mexico City's prestigious Auditorio Nacional and the group's 2003 headlining appearance at Reliant Stadium in Houston, which drew a record 70,104 fans. They also played two sold-out dates at the 10,000-capacity Monterrey Arena in Monterrey, Mexico—an unusual accomplishment given that Norteño groups typically play large dance halls and rarely arenas unless it's an all day festival event. Intocable has also won at least eight of Univision's Premio Lo Nuestro awards. They received their first Grammy win in February 2005 at the 47th Annual Grammys (Grammy Award for Best Mexican/Mexican-American Album; Intimamente) and second at the 53rd annual Grammys for their album Classic.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.