Company name	Kramer Guitars
Company logo
Company slogan	"The Legend Lives On."
Company type	Private
Foundation	1976
Founder	Dennis Beradi, Peter LaPlaca, Gary Kramer, Henry Vaccaro
Location	United States of America
Key people	Dennis Beradi, Peter LaPlaca, Gary Kramer, Henry Vaccaro, Richie Sambora, Floyd D. Rose, Paul Unkert, Andy Papiccio, Phil Petillo, Eddie Van Halen, Chad Ummel, Mick Mars, Tom Morello, Neal Schon, Jeff LaBar
Area served	Global
Industry	Musical instruments
Products	Guitars and basses
Parent	Gibson
Homepage	www.kramerguitars.com
Footnotes	}}

Kramer Guitars (pronounced "KRAY-MUR") is an American manufacturer of electric guitars and basses. Kramer produced aluminum-necked electric guitars and basses in the 1970s and wooden-necked guitars catering to hard rock and heavy metal musicians in the 1980s; Kramer is currently a division of Gibson Guitar Corporation. Kramer was one of the most popular guitar brands of the 1980s and the best-selling brand of 1985 and 1986. At the height of its popularity, Kramer was considered a prestige instrument and was endorsed by many famous musicians of the day, including Eddie Van Halen, Richie Sambora, Mick Mars, Jennifer Batten, Tom Morello, and Vivian Campbell .

Formation

The company was founded in the late 1970s by Dennis Berardi and Gary Kramer to manufacture aluminum-necked guitars. Gary Kramer, Dennis Berardi, Peter LaPlaca (a Vice President at Norlin, parent company of Gibson), and investor Henry Vaccaro joined forces to open a plant in Neptune, New Jersey. Soon thereafter, Gary Kramer moved to Los Angeles, and his connection with the company would be in name only.

The Kramer factory was originally located at 1111 Green Grove Road, Neptune, NJ 07753 before moving to a larger facility at 685 Neptune Boulevard, Neptune NJ 07753.

Aluminum neck period

Introduced in 1976, early models featured the trademark "tuning fork head" aluminum-reinforced necks with a fretboard made of Ebonol--material similar to one used in bowling ball production. Other features of the necks included aluminum dots, and a zero fret made out of Petillo fretwire. Unlike Travis Bean, Kramer went beyond the idea of a neck forged entirely out of aluminum, due to both its weight and its feel. Instead, Kramer opted for wooden inserts in the aluminum necks. The inserts, set in epoxy, were usually Walnut or Maple. The bodies were usually made of high grade Walnut or Maple, with the earliest instruments made of exotic tonewoods including Koa, Afromosia, Swietenia, Shedua, and Bubinga. The hardware was top-notch as well: Schaller tuning keys and bridges; Schaller and DiMarzio pickups; custom-made strap pins; aluminum cavity covers. Kramer's "alumi-neck" line lasted roughly until 1982. Out of this early part of Kramer history were born some exquisite musical instruments; truly a fine example of lutherie. Generally, the ratio of basses to guitars produced was about 4:1, primarily because bass players were more willing to experiment. By 1981, Kramer had the tools, and the experience, to take guitar mass production to a new level. Switching to wooden-necked instruments both held the promise of keeping production costs low as well as being able to appeal to traditionally-minded guitar players.

Wooden neck period

Kramer first released wooden-necked guitars in late 1981, following Charvel's lead on producing instruments that essentially copied the stratocaster headstock shape from Fender, in violation of Fender's US trademark and design patent. After only a thousand or so instruments were built, in May 1981, Kramer received a cease and desist order from Fender to halt the production of strathead guitars. Instead, Kramer opted for a "beak" or "circumcised Fender" headstock reminiscent of 1960s Kent guitar headstocks. The earliest beak guitars were in fact stratheads with a lobbed off headstock; these can be identified by prominent sanding marks on the curve of the headstock. Later, and most common beak guitars, were manufactured with a beak headstock from the factory.

Wooden-necked instruments represented Kramer's first foray into offshoring the production of guitar components to Eastern Asia. Tuning keys and vintage fulcrum tremolos were made by Gotoh in Japan, while the necks were made by Japan's ESP Guitars and shipped to New Jersey for fretting and finishing.

Kramer executives saw that the guitar techniques of the early 1980s demanded a high-performance tremolo system. Kramer partnered with a German inventor named Helmut Rockinger, and installed his bulky tremolos, precursors to Floyd Rose systems, on its instruments.

Early-to-mid 1980s

A chance encounter between Dennis Berardi and Eddie Van Halen's managers on an airplane flight set the foundation for Kramer's meteoric rise in the 1980s. Eddie was interested in a tremolo that stayed in tune, which the Rockinger system offered. A meeting between Eddie Van Halen and Kramer execs took place, and Eddie was sold. At the meeting, he reportedly quipped that he would help make Kramer the "#1 guitar company in the world."

By 1983 the Rockinger tremolo (sometimes dubbed "The Eddie Van Halen tremolo") had been widely replaced by the Floyd Rose system. In addition, Kramer once again offered Schaller tuners on their guitars, tapping Schaller to produce Floyd Rose tremolos as well. Kramer was the only guitar company offering Original Floyd Rose tremolos stock on their production guitars, a competitive advantage of Kramer over other guitar manufacturers of the period.

In late 1983 Kramer switched from the "beak" headstock design to the Gibson Explorer-like "banana" headstock design. This distinctive look also helped rank Kramer highly with guitar enthusiasts. One notable Kramer guitar was the Baretta model, which was a single-humbucker instrument similar to guitars Eddie Van Halen used on stage. The Kramer Baretta was the flagship of the Kramer line and helped popularize the single-pickup 1980s guitar design.

By late 1985 Kramer began installing Seymour Duncan pickups in its guitars, in favor over the more vintage-sounding Schaller pickups. When the sales figures came in, Kramer was the best-selling guitar brand of 1985.

In 1986 Kramer switched to the radically drooped "pointy headstock" design, no doubt influenced by the pointy designs of Jackson/Charvel and other manufacturers such as Hamer and Washburn. Schaller locking tuners, Floyd Rose tremolos, Seymour Duncan pickups and exciting graphics by talented factory artists such as Dennis Kline helped propel Kramer to become the best-selling guitar brand of 1986.

Late 1980s

Kramer continued its success into the late 1980s, with the majority of hard rock and glam metal artists from Mötley Crüe's Mick Mars to Whitesnakes' Vivian Campbell being major endorsees. Almost every rock guitarist in the late 80's had at least one Kramer in their arsenal.

By 1987, Kramer was using ESP Guitars exclusively for manufacturing its necks and bodies. The "American Series" of instruments were ESP parts, assembled in Neptune, New Jersey. The Striker and Aerostar series were made completely in Korea, while the Focus series was made and assembled by ESP Guitars. Some early Focus guitars were also made in Japan by the Matsumoku company.

The first sign of trouble came in 1987, when a massive labor strike hit Korea. At this time, Kramer was starting to fall behind on its orders to guitar stores. Kramer was also becoming overextended financially due to artist endorsement deals, advertising, and royalties to Floyd D. Rose.

In addition, Kramer embraced the excess of the late 1980s—producing slick and fluorescent guitars, losing its thought leadership in the guitar manufacturing arena, and damaging the image of the brand. Similarly, the image of the Kramer brand was being tarnished by an influx of Striker and Aerostar guitars—made cheaply and with cheap components.

By 1989, Dennis Berardi had started Berardi/Thomas Entertainment, Inc—an artist management company. Seeing promise in a young band out of the Soviet Union, Gorky Park, BTE started managing the group. To help promote the band, the infamous "Gorky Park" guitars were made, reportedly to be given to guitar dealers as promotional pieces. BTE banked on the Gorky Park guitars to help promote the group. When the Russian band achieved only a mild measure of success, this was a significant, and final blow to the first incarnation of the Kramer company.

1990-Present

The original Kramer company effectively came to an end in January 1991, mostly due to financial problems. The company had been spending huge amounts on advertising and endorsements, and then lost a lawsuit with Floyd D. Rose over royalties. A notorious firesale of surplus necks, bodies and hardware was held out of New Jersey.

By 1995, Henry Vaccaro owned the Kramer brand; in addition, he was the only one of the original partners interested in continuing in the guitar business. He tried one last time to produce Kramer guitars from surplus parts, in the Neptune plant, but only a few hundred were made. Henry Vaccaro started making aluminum-necked guitars under the name Vaccaro Guitars, but that, too, was short-lived.

In 2005 the original founder and namesake of Kramer Guitars, Gary Kramer, started his own guitar company: Gary Kramer Guitars. In 2007, the original service manager of Kramer Guitars, legendary luthier Paul Unkert started his own guitar company, featuring designs reminiscent of aluminum-era Kramers: Unk Guitars.

The Kramer brand was sold out of bankruptcy to Gibson Guitar Corporation. Gibson's Epiphone division has produced guitars and basses under the Kramer brand since the late 1990s, mostly factory-direct through the now-defunct MusicYo.com website. Encouraged by the resurgence of interest in the Kramer brand, Epiphone has been reissuing classic Kramer models, including the "1984 Model;" (a homage to Eddie Van Halen's famous "5150" guitar used from 1984-1991) the "Jersey Star;" (a homage to the Richie Sambora signature 1980s Kramer) and most recently, the "1985 Baretta Reissue (A standard slant-pickup Baretta)". These high-end instruments are assembled in the USA from American components. On January of 2009, Gibson shut down the MusicYo.com website, instead promising that Kramers would be available through dealers and in music stores by the end of 2009.

In 2007, a Kramer Striker controller was created for Guitar Hero III for the PS2, under a licensing agreement with Gibson Guitar Corporation. A Kramer Focus was also available as an in-game guitar, as was one of the earlier aluminum neck model Kramers. The Kramer Fatboy has been featured in Guitar Hero III: Legends of Rock and Guitar Hero Aerosmith.

The Internet greatly helped fuse the interest of Kramer collectors around the globe. In the mid 1990s, pioneering sites Kramer Krazy, by Terry Boling, and Kramermaniaxe, by Mike Mojabi helped spark a renewed interest in these instruments. Beginning in 2002, VintageKramer.com, by Mike Wolverton, and KramerForum.com, by George Tarnopolsky, have become the primary voice of Kramer Musical Instruments enthusiasts worldwide.

Original Kramer guitars are now highly collectable, after being considered undesirable in the early-mid 1990s. They regularly fetch high prices on eBay and other auction sites. Kramer collectors hold a Kramer Expo every year in Nashville, Tennessee, near the Gibson plant, and also annually in locations around Europe, to showcase and celebrate Kramer guitars.

Kramer Models

Kramer Aluminum Neck Guitars

Kramer 250

Kramer 335 (Hollowbody)

Kramer 350

Kramer 450

Kramer 650

Kramer DMZ series

Kramer XL series

Kramer XK series

Kramer Duke series

Kramer Gene Simmons axe guitar and bass

Kramer Challenger

Kramer Stagemaster series

Kramer USA and American

Kramer Baretta I,II,and III

Kramer Classic

Kramer Condor

Kramer Liberty

Kramer Pacer Series

Kramer Pioneer Bass

Kramer Proaxe

Kramer Stagemaster

Kramer Sustainer

Kramer Triax

Kramer Enterprize

Kramer Invader

Kramer Vanguard

Kramer Voyager

Kramer USA and American — signature models

Kramer Floyd Rose Model

Kramer Elliot Easton Model

Kramer NightSwan (Vivian Campbell Model)

Kramer Sambora (aka "Jersey Star") (Richie Sambora Model) (epic bon jovi)

Kramer Ripley (Steve Ripley Model)

Kramer gorky park model

Kramer Paul Dean model

Kramer Overseas — made in Czech Republic

Kramer Pacer (S Serial Number, No "American" on headstock)

Kramer Overseas — made in Japan

Kramer Focus Series

Kramer Forum Series (Bass)

Kramer JK, LK, MK Series (Made for Japanese market)

Kramer Overseas — made in Korea

Kramer 360

Kramer Aerostar

Kramer Ferrington

Kramer Gorky Park Model

Kramer Imperial

Kramer KS400

Kramer Metallist

Kramer Regent

Kramer Showster

Kramer Starfighter

Kramer Striker

Kramer S400S and FR400S Vanguard

Kramer Overseas — made in China

There are a series of guitars on sale presently.

Acoustic guitars

Kramer 600 40' solid top

Kramer 800 41' all solid

Kramer by Gibson -- USA-made Models

Kramer "1984"

Kramer 1985 Baretta Reissue

Kramer Jersey Star Reissue (Richie Sambora Model)

Players endorsing Kramer Guitars

Al Pitrelli

Andy Timmons

Bob Wooten

Casey Jones

Chris DeGarmo

Criss Oliva

Dave Meniketti

Derek Frigo

Dweezil Zappa

Eddie Ojeda

Eddie Van Halen

Elliot Easton

Gene Simmons

George Lynch

Gustavo Guerra

Howard Leese

Jay Jay French

Jayce Allisson Karl

Jeff LaBar

Joe Satriani

Jon Bon Jovi

Leslie West

Luka Adikashvili

Mark Kendall

Matt Tuck

Michael Wilton

Mick Mars

Nancy Wilson

Nicolas York

Paul Dean

Petri Lindroos

Reb Beach

Richie Sambora

Rick Nielsen

Ronni Le Tekrø

Sal Costa (My Darkest Days)

Sam Kinison

Sam Totman

Sammy Hagar

Satchel (Steel Panther)

Scotti Hill

Spike Hesketh-Mckay

Steve Stevens

Tim Dailey

Tom Morello

Vivian Campbell

Piotr Bajus

External links

Vintage Kramer site, with much detailed history ("most of it true" according to the site).

The Kramer Forum Online community of Kramer enthusiasts worldwide

Gary Kramer Guitars History page Lists the most detailed account of how the Kramer Guitar company got started from Gary Kramer's point of view.

Kramer Guitars Official home page at the Gibson site.

References

Category:Guitar manufacturing companies Category:Companies established in 1976

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