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- Duration: 7:12
- Published: 2010-06-17
- Uploaded: 2010-07-12
- Author: irockutwo
Name | WROQ |
---|---|
City | Anderson, South Carolina |
Area | Upstate South Carolina |
Branding | Rock 101 |
Slogan | The Upstate's Only Classic Rock Station 101% Classic Rock |
Airdate | 1947 |
Frequency | 101.1 MHz |
Format | Classic rock |
Erp | 100,000 watts |
Haat | 296 meters |
Class | C1 |
Facility id | 318 |
Coordinates | |
Callsign meaning | "Rock" (The station's moniker)| |
Former callsigns | | |
Owner | Entercom Communications |
Webcast | Listen Live |
Website | www.wroq.com |
Affiliations | John Boy and Billy |
WROQ is a Classic rock station licensed to Anderson, South Carolina and serves the Upstate South Carolina region, including Greenville and Spartanburg. The Entercom Communications outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 101.1 MHz with an ERP of 100 kW. The station goes by the name Rock 101 and its current slogan is "The Upstate's Only Classic Rock Station."
In the Fall of 1982, WAIM-FM changed format to a hybrid of Top 40 (CHR) and Album Rock as WCKN. Known as "Rock 101", the station set off to do battle with then-dominate Top 40 outlet WANS (now WJMZ). In 1984, the station licensed the "Hot Hits" format from consultant Mike Joseph and tightened up the music, playing only 20 current songs and no re-currents or oldies. This approach did not work and was dropped. In 1986, the playlist was broadened and the "Power 101" moniker was adopted.
Despite these attempts, ratings remained in second place to WANS's dominance in the CHR market. In late November 1987, the station started running promos about "giving the audience what they wanted". On December 1, the CHR format was dropped for Album Rock (with a strong musical lean toward Classic Rock) and the "Rock 101" name was reclaimed. The WCKN calls were finally dropped for WROQ in February, 1991 as the format shifted toward Active Rock, but keeping the Rock 101 nickname. This approach was successful as the station became a solid Top 5 performer in the ratings for much of the 90s and early 2000s, eventually going to #1 on several occasions during that time.
The station was eventually acquired by Barnstable Broadcasting in 2002. Since Barnstable at the time had also owned WROQ's main competitor WTPT-FM, it was decided to shift the station back toward Classic Rock. This move was meant to allow both stations some breathing room and ratings have strengthened since that time.
Clear Channel Communications signed on WBZT-FM in April 2002 as "96.7 The Buzzard", playing a mix of rock music from the 1960s through the present day. The move was meant to play spoiler to WROQ - however, the idea did not succeed very well, and the rock format was dropped at WBZT-FM in 2007.
The station is owned by Entercom Communications, which acquired WROQ, along with WTPT and WGVC (now WYRD-FM) from Barnstable in 2005.
Weekends:
*Russ Johnson
ROQ Category:Classic rock radio stations in the United States
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