MTV (UK and Ireland)

Name	MTV
Logosize	140px
Launch	1 July 1997
Share	0.1%0.0% (+1)
Share as of	May 2011
Share source	BARB
Picture format	576i (SDTV )
Owner	Viacom International Media Networks
Timeshift names	MTV +1
Country	United Kingdom
Language	English
Slogan	Welcome to Fun
Former names	MTV One( to )
Sister names	MTVNHD MTV Ireland MTV Base MTV Classic MTV Dance MTV Hits MTV MusicMTV Rocks VH1 VivaComedy CentralComedy Central ExtraNickelodeonNick Jr.Nick Jr. 2Nicktoons
Web	www.mtv.co.uk
Sat serv 1	Sky
Sat chan 1	Channel 126 Channel 160 (+1)
Cable serv 1	Virgin Media
Cable chan 1	Channel 311
Cable serv 2	UPC Ireland
Cable chan 2	Channel 701
Cable serv 3	WightCable
Cable chan 3	Channel 92/451
Adsl serv 1	TalkTalk TV
Adsl chan 1	Channel 407
Online serv 1	Sky Player
Online chan 1	Watch live (UK & Ireland only)

MTV is a 24-hour general entertainment channel operated by MTV Networks Europe.

The channel was launched as part of MTV Networks Europe localization strategy in 1997. MTV UK (previously MTV UK & Ireland and MTV One) was launched on 1 July 1997. The channel was set up to provide audiences with local artists and more relevant music content. Prior to the localization of MTV in Europe. The region was served by MTV Europe which was launched on 1 August 1987. As of February 2011, MTV is no longer be found in the music section of Sky's EPG and has relocated in the entertainment section on channel 126.

The channel is in over 10 million homes in the UK and Ireland.

Availability

From its inception MTV UK & Ireland served the following territories the United Kingdom and the Republic of Ireland. For a short period the channel was made available free-to-air in New Zealand between July 1997 to June 1998 under a special agreement between TVNZ and MTV Networks Europe. The channel was broadcast on analogue from the Astra 1A satellite as part of the Sky Multichannels subscription package. In April 2001, the channel became a digital only channel within the UK and Ireland. As of 2010, MTV is available within the United Kingdom through is available on Virgin Media and Sky. Within the Republic of Ireland, MTV is available through Sky Ireland, UPC Ireland, Magnet Networks and Smartvision.

History

1997 - 2001

MTV UK & Ireland was launched on 1 July 1997 as part of MTV Networks Europe's regionalization strategy. MTV launched a UK specific channel to target existing competition within the market. MTV UK & Ireland launched with specialized content of hit MTV Europe shows which included the Euro Top 20, MTV Select, MTV News, MTV News Weekend Edition, Non-Stop Hits, US Top 20 Hitlist UK, Stylissimo, The Big Picture, Up 4 It and The Lick.

In 1999, MTV Networks Europe announced that it would expand its channel portfolio within the UK and Ireland. With the launch of Sky's new digital television platform MTV Networks Europe launched MTV Extra and MTV Base.

2002–2010

In 2002, MTV began to air programming from MTV US, similar to other MTV channels in Europe. MTV began to drop some of its localized programming in favour of MTV US shows. These shows included Jackass, Date My Mom and Dismissed. Despite targeted efforts to play certain types of music videos in limited rotation, MTV greatly reduced its overall rotation of music videos throughout the first decade of the 2000s. While music videos dominated the channel in early 2000-2002 the rate of music rotation declined rapidly. Similar trends are noted on other European MTV channels and other sister networks in the US. MTV Adria currently plays the most music of all MTV channels in Europe.

In February 2004, MTV began to further regionalize its UK & Ireland feed to include a separate version for Ireland under the branding MTV Ireland.

In July 2007, MTV in the UK was renamed to 'MTV One' with a major new branding launching across most of the MTV channels. MTV2 was renamed 'MTV Two' to follow the consistent branding across the channels. Promotion started on 1 July 2007 under the title 'MTV New 22.07.07'. . The rebrand saw viewer viewers engaging with the channel. In early 2009, it was announced that MTV One would be rebranded as simply MTV and the one-hour timeshift MTV One+1 as MTV +1 on 1 July 2009. .

For most of 2008, MTV's main source of music video programming was based on its sister channels MTV Two, MTV Hits, MTV Dance, MTV Base and TMF. As of 2009 the only music based programming on MTV include MTV Push, MTV World Stage and MTV Iggy. These shows are produced by MTV Networks International and are shown on most MTV channels worldwide.

On 1 July 2009 MTV available in the UK and Ireland adopted MTV's global identity as part of MTV International. 64 MTV channels now share similar music and entertainment content and similar on-air and online branding. Part the rebrand saw a 50/50 balance in the number of music based programming and reality based tv series that air on the channels.

From 2010, MTV increased its music output which has since been diluted by reality based television programmes. As part of a global strategy MTV music content with the launch of MTV World Stage and Friday Night Music, both shows helped to maintain MTV's audience figures.

2011 - Present

On 1 February 2011 MTV removed all music from the channel and moved it to newly launched channel MTV Music. The channel is now known as a general entertainment channel.

Presenters and VJs

Current Presenters:

Laura Whitmore (Ireland)

Alice Levine (MTV International VJ)

Past Presenters:

Rickie Haywood Williams (UK)

Melvin O'Doom (UK)

Michael Gibson (UK)

Simone Angel (Netherlands)

Justin Lee Collins (UK)

Donna Air (UK)

Tim Kash (UK)

Zane Lowe (New Zealand)

Sara Cox (UK)

Alex Zane (UK)

June Sarpong (UK)

Sarah Cawood (UK)

Emma Ledden (Ireland)

Dannan Breathnach (Ireland)

Lisa Snowdon (UK)

Kelly Brook (UK)

Richard Blackwood (UK)

Cat Deeley (UK)

Louis Bhose (UK)

Jon Franks (UK)

Edith Bowman (UK)

Russell Brand (UK)

DP (Ireland)

Dave Berry (UK)

Anthony Crank (UK)

Eddy Temple-Morris (UK)

Emma Griffiths (UK)

Former Branding

1 July 1997-22 February 2004: MTV UK & Ireland

22 February 2004-22 July 2007: MTV UK

22 July 2007-1 July 2009: MTV One

1 July 2009–Present: MTV

1 July 2011-Present: MTV

Shows on MTV

Homegrown Shows

MTV News

Geordie Shore

Pan-European shows

MTV Push (2009–present)

MTV World Stage (2009)

MTV At The Movies

Previous Pan-European shows

Euro Top 20 (1990–2009)

MTV Iggy (2008–2009)

Crispy News (2009–2010)

Former MTV shows

MTV Digs (2009-2011)

MTV Bang (2010-2011)

(2007–2008)

The Mighty Moshin' Emo Rangers (2007–2008)

Living on the Edge (2007–2008)

Crazy in Love (2008)

''Fur TV (2008)

Strutter

Dirty Sanchez

Brand: New (1999–2002)

Select MTV (1996–2001)

Videoclash (2000–2001)

US Top 20 (1987–2002)

Hitlist UK (1992–2002)

Hitlist International (2004)

Hitlist US (2004)

Irish Top 5 (2004)

On Call (2001)

3XLive (1999)

MTV News Daily Edition (1999–2001)

MTV News Weekend Edition (1997–2002)

MTV News Cube (2008)

MTV Bytesize (1999–2002)

MTV Txt Request (2001–2002)

MTV Amour (1996–1998)

''The Lick with Trevor Nelson

Daily Chart Show Live(2001)

Videoclash Live (2002)

Partyzone (1987–2004)

Totally Boyband

Non-Stop Hits (1997–1999)

Mad 4 Hits (1998–2001)

MTV Hot (1997–1998)

Up 4 It (1997–1998)

MTV Amour (1997–1998)

TRL UK (2003–2005)

FYI (2007)

Shows Imported from MTV US

FNMTV

Beavis and Butthead

Celebrity Deathmatch

Clone High

Cribs

Daddy's Little Girl's

Run's House

Date My Mom

Happy Tree Friends

Hogan Knows Best

Human Giant

Jackass

Laguna Beach

MADE

Total Request

The Hills

Making the Video

My Super Sweet 16

The Osbournes

Pimp My Ride US

Punk'd

Pretty Little Liars

Wild 'N Out

Viva La Bam

Bam's Unholy Union

The Tom Green Show

''Life of Ryan

Other Shows Imported From US Networks

''Acceptable.TV

Drawn Together

Hellcats

South Park

Spinoff channels

MTV Music

Launched on 1 February 2011 - MTV Music is a 24 hour music channel playing non-stop music videos, live performances and artist interviews.

MTV +1

Launched on 1 February 2008 at midday, this timeshift service of MTV replaced MTV Flux, which in turn had replaced VH2. Trailers for the channel had aired before and after the launch, highlighting the catch-up ability of the new channel. The channel was known as MTV One +1 between 1 February 2008 and 1 July 2009.

MTVNHD

Direct from Warsaw and broadcast throughout Europe, MTVNHD is a 24 hour high-definition music and entertainment channel.

MTV Base

MTV Base is a channel which plays hip hop, R&B; and rap music as well as corresponding programming to those genres of music.

MTV Classic

MTV Classic is a channel that plays music from the '60s through to the '90s. The channel originally launched as VH1 Classic on 1 July 1999. On 1 March 2010 the channel was rebranded as MTV Classic.

MTV Dance

MTV Dance is MTV's dedicated dance music channel with music videos and programming of underground and mainstream dance tracks.

MTV Hits

Launched on 1 May 2001, MTV Hits is a channel which plays chart music videos.

MTV Ireland

Launched on 22 February 2004 - MTV launched a separate channel for Ireland. The channels launched with the onscreen idents titled the 'MTV Sheep' campaign designed by Chemistry. MTV Ireland feed allows air-time for local opt-outs for Irish adverts and localized sponsorship. Local programming includes MTV News and The Festival Show.

MTV Rocks

MTV Rocks is a channel dedicated to alternative rock music, with other commercial mainstream music types found on MTV's other music channels. MTV Rocks was previously known as MTV Two and was replaced by MTV Rocks on 1 March 2010. MTV Two was previously MTV2 Europe and M2 respectively.

VH1

VH1 is a channel targeted at 25-44 year olds playing chart and popular music from the 1970s to the present day. VH1 also carries music programming and themed countdown shows from their US counterpart.

Viva

Launched on 26 October 2009, Viva is the new music and entertainment channel, which replaced TMF. The channel shows content from sister channels MTV and Comedy Central. As the MTV only channel sitting on the Freeview platform, Viva is MTV UK's highest-rating service.

Defunct Channels

MTV Extra

MTV Extra was launched in 1999 and was a mixture of music videos and repeats of MTV Programming. Towards the end of the channel's life, programming was dropped and the channel showed solely music videos (under the "Pure Music" name), with MTV Dance in the evenings. MTV Dance was spun off into its own channel on 20 April 2001, and MTV Extra was renamed MTV Hits at 06:00 on 1 May 2001. MTV Extra is notable for being the only spin-off MTV channel to use the same song title graphics as its parent channel (although it had its own separate idents).

VH2

VH2 was launched in late 2003 and shown mainly music videos and live concerts. It focused on Rock, Indie and Punk music and branded itself as 'the alternative to manufactured pop'. The channel closed on 1 August 2006 because the main source of income for the channel, ringtone advertising, had slowed down. MTV replaced VH2 with MTV Flux, which was in turn replaced with a timeshift of MTV.

MTV Flux

Launched on 6 September 2006, MTV Flux allowed viewers to take "control" of the channel by sending in video clips to MTV Flux's website, and requesting music videos. It was replaced by MTV +1 on 1 February 2008, a timeshift service of MTV. MTV had announced that the "Flux" format would be integrated into its other channels, and so the website still remains.

TMF

TMF was launched as a Freeview channel on 30 October 2002 to fend off competition against EMAP's The Hits (now 4Music). TMF originally started as a non-stop music channel, although the channel featured more and more programming from MTV and other sister channels from early 2004. The channel was replaced with Viva on 26 October 2009.

MTV2

MTV2 was launched in 2000 replacing M2. The channel focused on rock and indie music and featured shows such as MTV2 Most Wanted and Gonzo. The channel was replaced with MTV Rocks on 1 March 2010.

MTV Shows

MTV's general entertainment channel featuring reruns and new episodes of MTV's reality shows. Formerly MTV R until 1 March 2010. The channel ceased operating from 1 February 2011. Its broadcast capacity was relocated to the Music section of the Sky guide for use as MTV Music.

References

External links

MTV.co.uk

MTV Studios production facilities at the former home of TVam

Guide to receiving Astra satellites

Guide to channels broadcasting on Astra satellites

Category:MTV channels in the United Kingdom Category:Television channels and stations established in 1997 Category:Television stations in Ireland