| Title | Lucire |
|---|
| Image file | Lucire-cover-2006.jpg |
|---|
| Image caption | Cover of December 2006 issue in New Zealand,
photographed by Barry Hollywood. |
|---|
| Company | Jack Yan & Associates
Asia Design Consultants
GoMedia Srl |
|---|
| Publisher | Jack Yan
Miguel Kirjon
Valentin Lapusca |
|---|
| Paid circulation | |
|---|
| Unpaid circulation | |
|---|
| Total circulation | 65,450 |
|---|
| Circulation year | 2006 |
|---|
| Language | English
Romanian |
|---|
| Category | Fashion
Beauty |
|---|
| Frequency | Monthly
Bi-monthly
Quarterly |
|---|
| Editor | Summer Rayne Oakes |
|---|
| Editor title | US Editor |
|---|
| Firstdate | October 20, 1997 |
|---|
| Country |
|
|---|
| Website | www.lucire.com
www.lucire.net
www.lucire.com/romania |
|---|
| Issn | 1175-7515
1176-8169
1841-3129 |
|---|
as photographed by John F. Cooper. This was the first to be edited by
Summer Rayne Oakes.]]
Lucire ( ) is a
fashion magazine that originally began on the
web in 1997, branching into a monthly print edition in its home country of
New Zealand in 2004. It is the first fashion partner with the
UNEP, an arrangement that began in 2003.
At its launch, it was the second online fashion title in New Zealand (after Wellington Polytechnic's Fashionbrat), and the first commercial fashion magazine on the web there. It claims to be the first fashion title to extend its brand from the internet into print, and the first website to launch print editions in more than one country. An unusual claim is that Lucire is the first national consumer publication in New Zealand to use exclusively typefaces designed and produced domestically.
Samantha Hannah edits the "master" print edition in New Zealand. Summer Rayne Oakes was made the US Editor in 2007 and subsequently editor-at-large. Previous positions were staffed by Stevie Wilson, who served as US Editor, Catherine Rigod, who filled the role of West Coast Editor and Richard Spiegel, who worked as a New York based photojournalist, among others. Lucire was founded by Jack Yan, who continues to serve as Publisher.
When conceived, the name was not intended to have a meaning; it was only later that the team discovered it was a quaint Romanian term meaning ‘to glitter’ and there is a similar word in Spanish meaning ‘to show off’.
In the early 2000s, Lucire covered new talent alongside more established names. It was one of the first publications to profile Zac Posen, New Zealand shoe designer Kathryn Wilson, MTV New Zealand presenter and former beauty queen Amber Peebles, and numerous others. In 2003, it was the second-ever New Zealand website to be nominated for a Webby Award.
It launched a Romanian edition (helmed by Mirella and Valentin Lapusca) in May 2005, claiming to be the first New Zealand fashion magazine to enter the continent, and the first webzine in the world to launch two print editions. A Thai edition, Twinpalms Lucire, launched in 2008. The magazine is subscribed to throughout the world, including Australia, the United States, and various European nations.
Print edition cover girls have included Brittny Gastineau, Vanessa Carlton, Stacie Jones Upchurch, Nicky Hilton, Theodora Richards and Monica Gabor. New York photographers Barry Hollywood, Gray Scott and Jon Moe have contributed the greatest number of covers.
References
Bond, Georgina (26th Aug 2004) International fashion for those at home, The New Zealand Herald. Accessed 2010-02-19.
Costin Ionescu (30 May 2005) Revistele ‘glossy’ sfideaza regulile pietei, :ro:Săptămâna Financiară. Accessed 2010-02-19.
Category:Fashion magazines
Category:Women's magazines
Category:Lifestyle magazines
Category:New Zealand magazines
Category:Romanian magazines
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