Look up subtle in Wiktionary, the free dictionary.

Subtle may refer to:

• Subtle (band), a musical group consisting of members of the anticon. hip-hop collective
• Doctor Subtilis, John Duns Scotus
• Subtle body, an idea in mysticism
• The Subtle Knife, a novel by Philip Pullman and the second book in the trilogy His Dark Materials
• Subtle, a character in The Alchemist (play) by Ben Jonson
• Subtle, a tiling window manager

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Lisa "Elle" Fowler (born May 25, 1988)^[1] and Laura Elizabeth "Blair" Fowler (born April 1, 1993)^[2] are sisters who post beauty and style-related tutorials on YouTube under the monikers AllThatGlitters21 (Elle) and juicystar07 (Blair). Elle first stumbled into the beauty and fashion world of YouTube the summer of 2008, and soon convinced Blair to begin filming videos as well. Their videos of makeup tutorials and clothing hauls quickly garnered a large audience and rose in popularity. As of July 2011, Elle's videos on AllThatGlitters21 have been viewed more than 82 million times, while Blair's channel juicystar07 has received over 142 million views.^[3][4]

Both sisters also post vlogs under the monikers EllesGlitterGossip and otherjuicystar07, allowing subscribers to keep track of their daily lives outside of the YouTube community.^[5] Their respective second YouTube channels move away from purely beauty and fashion-related videos and branch into other topics such as health & fitness, their daily musings, and other random interests.^[6][7]

Backgrounds[link]

Elle Fowler was born Lisa Sylvia Fowler on May 25, 1988 to Dr. Scott Fowler, a physician, OB/GYN, with Holston Medical Group, and Melisa Fowler.^[8] Elle is the eldest of three: Blair Fowler was born Laura Elizabeth Fowler on April 1, 1993 in Augusta, Georgia and the family's youngest, "Hannah Fowler" born Emily Fowler, was born several years later.^[1][9] After Blair's fifth birthday, the family relocated from New Orleans to Kingsport, Tennessee,^[10] where Blair attended Dobyns-Bennett High School.^[8]

They recently moved to Los Angeles, California. A joint video gained over 500,000 views,^[11] and by August 2010 they together had 130 million views combined on all of their videos.^[12] They have appeared in Seventeen, where Elle had previously interned, as a Beauty and Hair Smarties. The sisters have also appeared in teen fashion magazine, Teen Vogue. Most recently, the two created an online lifestyle website titled elleandblair.com.^[13] In 2011, Blair was the youngest ever makeup artist at New York City Fashion Week, where she and Elle also modelled in a show.^[14] In 2010 they signed an agreement with Kinectic Content to star in a reality TV show.^[15] .^[1][2]

YouTube career[link]

Elle and Blair got their first exposure outside of YouTube when Seventeen invited them to become "Beauty Smarties" for the magazine, featuring them in a few issues so they could offer makeup tips to readers. Their first media appearance came not long after, when Good Morning America interviewed them for a segment on hauling. Elle said in the interview, "I think it's really fun for a girl to live vicariously through someone else and see what other cute girls that they relate to are buying." According to the segment, their YouTube careers have become so successful that Blair had to leave high school and become homeschooled, allowing her more time to focus on her videos.^[16] Elle and Blair are at the forefront of the "hauling" phenomenon, and have been featured in a number of news segments and interviews on the subject after their Good Morning America appearance. They were featured on a KTLA segment on hauling alongside macbarbie07, a friend of Blair's and fellow beauty guru. The girls claimed to have a combined number of 9,000,000 subscribers, and Elle pointed out that a watch she showed in a video sold out almost immediately after mentioned it—a testament to the popularity of their videos. Another KTLA segment featuring Elle and Blair pointed out that despite their growing number of fans, they've also encountered a great deal of backlash. "The Fowler sisters have gotten lots of criticism for being fake and for hiding the fact that they were being compensated by some of these big companies."^[17] Other segments have also been critical of the hauling trend, using Elle and Blair's videos as examples of how haul videos have become extremely influential and may fuel shopping addiction and cultural idealizations of consumption and materialism.^[18]

With features in Marie Claire,^[19] Glamour,^[20] Seventeen,^[8] and other national publications, as well as prominent news outlets such as Good Morning America, ABC News with Diane Sawyer,^[21] the New York Times Style Section^[22] and the Wall Street Journal, Elle and Blair Fowler have a wide-reaching influence.

In 2011, Blair was contacted by Disney and offered a background role as Leah in Prom. This was Blair's first film role, and she is not sure whether or not she would like to pursue acting. However, she and her sister are currently working on other projects, including a cell phone accessory line, a reality television show and a book.^[23]

Most recently, the sisters were nominated as a duo for the 2011 Teen Choice Awards' "Choice Web Star" category, but lost to Rebecca Black.

Elle and Blair currently serve as the hosts and main judges of the webseries, Beauty Vlogger Boot Camp. The show revolves around young men and women who are aspiring to be online gurus. Contestants compete in a beauty-related challenge in each episode, with one person getting eliminated before the next round begins.^[24]

In May 2012, Elle and Blair announced that, in conjuction with Blush.com, they would be releasing their first make up line called Skylark. The sisters have said that the products with be released as soon as they are completed which is due to be Fall 2012. TeenVogue revealed that the first 2 products to be released will be 2 lip glosses named after the 2 main characters from "Beneath The Glitter", Ava and Sophia.

References[link]

External links[link]

Wikimedia Commons has media related to: Elle and Blair Fowler

• Official site