Forever and a Day (Kelly Rowland song)

Name	Forever and a Day
Cover	Kelly_Rowland_-_Forever_and_a_Day.jpg
Border	yes
Artist	Kelly Rowland
Album	'third studio album'
Released
Format	Digital download, Digital EP
Recorded	2010
Genre	Europop
Length
Label	Universal Motown
Writer	Jonas Jeberg, Andre Merritt, Kelly Rowland, Samual Watters
Producer	David Guetta, Jonas Jeberg
Certification
Chronology	Kelly Rowland
Last single	"Grown Woman"(2010)
This single	"Forever and a Day"(2010)
Next single	"Invincible"(2010)

"Forever and a Day" is a song by American recording artist Kelly Rowland. Written by Rowland, Andre Merritt, Samual Watters, and Jonas Jeberg, the uptempo Europop song is the second international single (fourth overall) taken from her as of yet untitled third studio album. It was produced mainly by Jeberg, although Rowland's recent collaborator, David Guetta, co-produced some elements of the song. Overall, it's the third single which Rowland and Guetta have worked on, the first being Guetta's number one dance track, "When Love Takes Over," and the second being Rowland's comeback single, "Commander."

"Forever and a Day" received its world premiere on BBC Radio 1's Live Lounge on August 18, 2010, and was released for digital download on September 20, 2010. Critics mainly praised the song for Rowland's vocals, as well as an infectious and refreshing production which uses Europop melodies, guitar riffs, and Glee-like handclaps. An accompanying music video, directed by Sarah Chatfield, features the iPad interface and scenes of Rowland partying with friends in Los Angeles. The single was considerably less successful than its predecessor, "Commander," only managing to peak in the UK at number forty-nine. It did, however, reach number twenty-two on the Danish Dance Chart.

Background and composition

In an interview with the German editor of her official website, Rowland has said that "On and On" (produced by Brian Kennedy) or the Pitbull-assisted "Take Everything," written by Jim Jonsin, were considered for release as second international singles. However, on August 18, 2010, UK station BBC Radio 1 announced that "Forever and a Day" was the name of Rowland's new single and subsequently played the record for the first time. "Forever and a Day" is an up-tempo Europop song Jeberg produced most of the song, but David Guetta contributed to some of the song's elements. It is the third single that Guetta and Rowland have worked on, the first being their 2009 collaboration, "When Love Takes Over," and the other being Rowland's 2010 comeback single, "Commander." Rowland uses auto-tuning on some of her vocals in the song. Robert Copsey of Digital Spy agreed, saying that the song was "nothing less than was expected." He awarded the song four out of five stars, saying that the song could not top "Commander" but "comes pretty close." It "[uses] beats that bounce faster than a chesty lady on a high-powered jetski. It all makes for another infectious club-pop number on which Kel is refreshingly direct with her fella." Not all reviews were positive. Rick Fullton of the Daily Record was much less impressed with the song, saying it could have "been a session singer" instead of the "dance diva" Rowland is intending on becoming. A reviewer from StarObserver praised the dance remix of the song. The review said, "French DJ Antoine Clamaran has turned K Row’s mid-tempo jam into the perfect summer anthem – with killer beats, an uplifting chorus and suitably cheesy video (below)."

Release and promotion

Following its premiere, "Forever and a Day" was added to the A-playlist on UK urban music radio on September 10, 2010. On September 15, 2010, "Forever and a Day" was added to B-playlist on the UK's mainstream radio station, BBC Radio 1. It was due to be released in the UK on September 27, 2010, but for unspecified reasons the release was delayed by a week to October 4, 2010. Rowland performed "Forever and a Day" for the first time on The Alan Titchmarsh Show on October 7, 2010. Following its release, the single debuted on the UK Singles Chart at number forty-nine, On October 23, 2010, the single debuted on the Belgium Flanders Tip chart at number forty-nine before peaking at number forty-two weeks later.

Music video

Background and concept

interface which is present throughout the clip]] The music video was filmed from August 20 to August 22, 2010, and was directed by British pop-culture and video director Sarah Chatfield. The full completed video debuted on the Vevo network, and was added to UK music channels on September 15, 2010. It was released in other territories on September 25, 2010. The scenes were put together with superimposed images of the workings and interface of the iPad. It was released through the US iTunes store on September 21, 2010. Video Static's Steven Gottlieb provided clarity on how the interface is integrated into the video. He said, "Logos get tapped to trigger various edits; pinching makes things zoom in and out, etc, etc." A video set to the Antoine Clamaran dance remix of the song premiered on Clamaran's official YouTube page on December 8, 2010. Steven Gottlieb of Video Static said, "['Forever and a Day' is] a casual and sunny pop video gets a bit of a twist, or a flick, via an interface that's swiped from your iPhone...It's possibly not the kind of finger manipulation some Kelly Rowland fans have been dreaming about, but even they should admit it's a clever conceit." #"Forever and a Day" (Antoine Clamaran Remix Edit) - 3:38 ;Digital Remixes EP #"Forever and a Day" (Mantronix Remix) - 5:39 #"Forever and a Day" (Donaeo Dub Remix) - 7:14 #"Forever and a Day" (Donaeo Remix) - 7:14

Chart performance

{| class="wikitable plainrowheaders" |- !scope="col"| Chart (2010) !scope="col"| Peakposition |- !scope="row" |- !scope="row"|Denmark (IFPI Dance) | style="text-align:center;"|22 |- !scope="row" |- !scope="row"|UK Singles Chart | style="text-align:center;"|49 |}

Release history

Radio add dates

{| class="wikitable plainrowheaders" |+ List of radio add dates with formats |- ! scope="col"| Region ! scope="col"| Date ! scope="col"| Format |- ! scope="row" rowspan="3"|United Kingdom | August 18, 2010 | World premiere |- |September 15, 2010 || Mainstream |- ! scope="row"| France |}

Purchaseable release

{| class="wikitable plainrowheaders" |+ List of release dates, record label and format details |- ! scope="col"| Region ! scope="col"| Date ! scope="col"| Format ! scope="col"| Label |- ! scope="row"| Belgium | rowspan="5"| September 20, 2010 | rowspan="12"| Digital download | rowspan="2"| Universal Music |- ! scope="row"| Denmark |- ! scope="row"| France | Barclay Records |- ! scope="row"| Japan | rowspan="4"|Universal Music |- ! scope="row"| Sweden |- ! scope="row"| Brazil | rowspan="1"| September 22, 2010 |- ! scope="row"| Ireland | September 24, 2010 |- ! scope="row"| United Kingdom | September 27, 2010 | Universal Island |- ! scope="row"| Australia | rowspan="2"|October 8, 2010 | rowspan="5"|Universal Music |- ! scope="row"| Switzerland |- ! scope="row"| Italy | rowspan="2"| October 11, 2010 |- ! scope="row"| New Zealand |- ! scope="row"| Ireland | rowspan="2"| October 24, 2010 | rowspan="2"| Digital Remixes EP |- ! scope="row"| United Kingdom }}

References

External links

Category:2010 singles Category:Songs written by Sam Watters Category:Songs written by Kelly Rowland Category:Dance-pop songs Category:Kelly Rowland songs Category:Synthpop songs