Shelf life is the length of time that food, drink, medicine, chemicals, and many other perishable items are given before they are considered unsuitable for sale, use, or consumption. In some regions, a ''best before'', ''use by'' or ''freshness date'' is required on packaged perishable foods.

Shelf life is the recommendation of time that products can be stored, during which the defined quality of a specified proportion of the goods remains acceptable under expected (or specified) conditions of distribution, storage and display.

Most shelf life labels or listed expiration dates are used as guidelines based on normal handling of products. Use prior to the expiration date does not necessarily guarantee the safety of a food or drug, and a product is not always dangerous nor ineffective after the expiration date.

Shelf life

Shelf life is different from ''expiration date''; the former relates to food quality, the latter to food safety. A product that has passed its shelf life might still be safe, but quality is no longer guaranteed. In most food stores, shelf life is maximized by using stock rotation, which involves moving products with the earliest sell by date to the front of the shelf, meaning that most shoppers will pick them up first and so getting them out of the store. This is important, as some stores can be fined for selling out of date products, and most if not all will have to mark such products down as wasted, leading to a loss of profit.

Shelf life is most influenced by several factors: exposure to light and heat, transmission of gases (including humidity), mechanical stresses, and contamination by things such as micro-organisms. Product quality is often mathematically modelled around a parameter (concentration of a chemical compound, a microbiological index, or moisture content).

For some foods, the shelf life is an important factor to health. Bacterial contaminants are ubiquitous, and foods left unused too long will often acquire substantial amounts of bacterial colonies and become dangerous to eat, leading to food poisoning. However, the shelf life itself is not an accurate indicator to the food safety. For example, pasteurized milk can remain fresh for five days after its sell-by date if it is refrigerated properly. In contrast, if milk already has harmful bacteria, the use-by dates become irrelevant.

The expiration date of pharmaceuticals specifies the date the manufacturer guarantees the full potency and safety of a drug. Most medications are potent and safe after the expiration date. A rare exception is a case of renal tubular acidosis purportedly caused by expired tetracycline. A study conducted by the U.S. Food and Drug Administration covered over 100 drugs, prescription and over-the-counter. The results showed about 90% of them were safe and effective as far as 15 years past their expiration dates. Joel Davis, a former FDA expiration-date compliance chief, said that with a handful of exceptions - notably nitroglycerin, insulin and some liquid antibiotics - most expired drugs are probably effective.

Preservatives and antioxidants may be incorporated into some food and drug products to extend their shelf life. Some companies use induction sealing and vacuum/oxygen-barrier pouches to assist in the extension of the shelf life of their products where oxygen causes the loss.

Some degradation factors can be controlled by use of appropriate packaging. For example, the amber bottle used for many beers blocks damaging wavelengths of light. Transparent beer bottles do not. Packaging with barrier materials (e.g. low moisture vapor transmission rate, etc.) extends the shelf life of some foods and pharmaceuticals.

The United States Department of Defense (DoD) Shelf-Life Program defines shelf-life as,

The total period of time beginning with the date of manufacture, date of cure (for elastomeric and rubber products only), date of assembly, or date of pack (subsistence only), and terminated by the date by which an item must be used (expiration date) or subjected to inspection, test, restoration, or disposal action; or after inspection/laboratory test/restorative action that an item may remain in the combined wholesale (including manufacture's) and retail storage systems and still be suitable for issue or use by the end user. Shelf-life is not to be confused with service-life (defined as, A general term used to quantify the average or standard life expectancy of an item or equipment while in use. When a shelf-life item is unpacked and introduced to mission requirements, installed into intended application, or merely left in storage, placed in pre-expended bins, or held as bench stock, shelf-life management stops and service life begins.)

Shelf life is often described in conjunction with a specific product, package, and distribution system. For example, An MRE field ration is designed to have a shelf life of three years at 80°F and six months at 100°F.

Temperature control

Nearly all chemical reactions will occur (at various rates depending on the individual nature of the reaction) at common temperatures. Examples are the breakdown of many chemical explosives into more unstable compounds. Nitroglycerine is notorious. Old explosives are thus more dangerous (i.e., liable to be triggered to explode by very small disturbances, even trivial jiggling) than more recently manufactured explosives. Rubber products also degrade as sulphur bonds induced during vulcanization revert; this is why old rubber bands and other rubber products soften and get crispy, and lose their elasticity as they age.

These breakdown processes characteristically happen more quickly at higher temperatures. The usually quoted rule of thumb is that chemical reactions double their rate for each temperature increase of 10 degrees Celsius (°C) because of activation energy barriers become more easily surmounted at higher temperatures. However, as with all rules of thumb, there are many caveats and assumptions. This particular one is most applicable to reactions with activation energy values around 50 kJ/mole; many of these are important at the usual temperatures we encounter. It is often applied in shelf life estimation, sometimes wrongly. There is a widespread impression, for instance in industry, that "triple time" can be simulated in practice by increasing the temperature by 15 °C, e.g., storing a product for one month at 35 °C simulates three months at 20 °C. There is enough variation that this practical rule cannot be routinely relied upon.

The same is true, to a point, of the chemical reactions of life. They are usually enzymatically catalyzed which changes reaction rates, but with constant catalytic action, the rule of thumb is still mostly applicable. In the particular case of bacteria and fungi, the reactions needed to feed and reproduce increase at higher temperatures, up to the point that the proteins and other compounds in their cells themselves begin to break down, or denature, so quickly that they cannot be replaced. This is the reason high temperatures kill bacteria and other micro organisms; 'tissue' breakdown reactions reach such rates that they cannot be compensated for and the cell dies. On the other hand, 'elevated' temperatures short of these result in increased growth and reproduction; if the organism is harmful, perhaps to dangerous levels.

Just as temperature increases speed up reactions, temperature decreases reduce them. Therefore, to make explosives stable for longer periods, or to keep rubber bands springy, or to force bacteria to slow down their growth, they can be cooled. This is the reason shelf life is generally extended by temperature control: (refrigeration, insulated shipping containers, controlled cold chain, etc.) and the reason some medicines and foods ''must'' be refrigerated.

Temperature data loggers, RFID tags and Time Temperature Indicators can record the temperature history of a shipment to help determine the remaining shelf life.

Parallel names

Best before

''Best before'' or ''best by'' dates appear on a wide range of frozen, dried, tinned and other foods. These dates are only advisory and refer to the quality of the product, in contrast with ''use by'' dates, which indicate that the product is no longer safe to consume after the specified date. In spite of this, about a third of food bought is thrown away while still edible. In fact, food kept past the ''best before'' date will not necessarily be harmful, but may begin to lose its optimum flavour and texture. Eggs are a special case, since they may contain salmonella, which multiplies over time; they should therefore not be eaten after the ''best before'' date, which is a maximum of 28 days after the eggs are laid. Eggs must be sold to the consumer within 21 days of laying; this means that they must be sold 7 days before the 'best before' date expires.

Sometimes the packaging process involves using pre-printed labels, making it impractical to write the ''best before'' date in a clearly visible location. In this case, a term like ''best before see bottom'' or ''best before see lid'' might be printed on the label and the date marked in a different location as indicated. Many people have realised they can save money by buying food approaching or past its best before date from companies such as bestbuy-foods.com

Use by

Generally, foods that have a ''use by'' date written on the packaging must not be eaten after the specified date. This is because such foods usually go bad quickly and may be injurious to health if spoiled. It is also important to follow storage instructions carefully for these foods (for example, product must be refrigerated).

Foods that have a ''best before'' date are usually safe to eat after the date has passed, although they are likely to have deteriorated either in flavour, texture, appearance or nutrition.

Bathroom products/toiletries usually state a time in months by which, once the product is opened, they should be used. This is often indicated by a graphic of an open tub, with the number of months written inside (e.g., "12M" means use the product within 12 months of opening).

Open dating

''Open Dating'' is the use of a date or code stamped on the package of a food product to help determine how long to display the product for sale. It is also beneficial to the customer and ensures that the product is at its best quality when bought. An Open Date does not supersede a Use by date, which should still be followed.

Sell by / Display until

These dates are intended to help keep track of the stock in stores. Food that has passed its ''sell by'' or ''display until'' date, but is still within its use by / best before will still be edible, assuming it has been stored correctly. It is common practice in large stores to throw away such food, as it makes the stock control process easier. It also reduces the risk of customers buying food without looking at the date, only to find out the next day that they cannot use it. Tampering with the posted date is illegal in many countries.

Most stores will rotate stock by moving the products with the earliest dates to the front of shelving units, which allows them to be sold first and saving them from having to be either marked down or thrown away, both of which contribute to a loss of profit.

Issues associated with sell by / use by dates

According to Worldwide Responsible Accredited Production(WRAP), 33% percent of all food produced is wasted along the chill chain or by the consumer. At the same time, a large number of people get sick every year due to spoiled food. According to the WHO and CDC, every year in the USA there are 76 million foodborne illnesses, leading to 325,000 hospitalizations and 5,000 deaths.

According to former UK minister Hilary Benn, the use by date and sell by dates are old technologies that are outdated and should be replaced by other solutions or disposed of altogether.

US Government guidelines

The Food and Drug Administration, which regulates packaged foods and drugs, only requires a use-by, or expiration, date on infant formula and some baby foods, because formula must contain a certain quantity of each nutrient as described on the label. If formula is stored too long, it loses its nutritional quality, and also separates or form lumps that will clog the bottle nipple. Except for infant formula and some baby foods, product dating is not required by FDA regulations.

The Agriculture Department (USDA), which regulates fresh poultry and meats, only requires labeling of the date when poultry is packed. However, many manufacturers also add sell-by or use-by dates.

The DoD Shelf-Life Program operates under the DoD Regulation 4140.1-R, DoD Materiel Management Regulation, ()

A. There are items in the Department of Defense (DoD) and the Federal Supply System that require special handling due to certain deteriorative characteristics. These items are to be properly maintained to ensure that the customer is provided fresh, useable materiel. The purpose of this Manual is to establish a shelf-life program and process, with special emphasis on those items having these known deterioration characteristics, to mitigate the risk of shelf-life expiration and lapses of shelf-life items/materiel beyond their inspect/test dates. B. Provide policy and basic procedures for the management of both non-consumable and consumable shelf‑life items that may be hazardous material (HAZMAT) or non-hazardous material, spanning all classes of supply and stored at all levels of the Federal Supply System. Shelf-life management for hazardous materiel follows the same procedures as those for any shelf-life items, except that hazardous materiel should receive priority processing over non-hazardous materiel. Issues and guidelines concerning the acquisition, storage, handling, transportation, and disposal of hazardous materiel are addressed in Chapters 3 and 5 of this Manual. Class I perishable subsistence, Class III bulk petroleum, Class V ammunition, and Class VIII-B blood, are excluded from this Manual and shall continue to be managed in accordance with existing regulations. Commodities excluded from this Manual may be represented by their respective DoD Component to the DoD Shelf-Life Board. The definitions for “classes of supply” may be found in Appendix 16 of DoD 4140.1-R. C. This Manual endorses the pollution prevention measures in DoD Instruction 4715.4 for hazardous materiel (HAZMAT) minimization (HAZMIN), as well as, the establishment of hazardous materiel control and management (HMC&M;) philosophies which include consolidation and reutilization practices that embrace HAZMIN and HAZMAT elimination to reduce the hazardous waste (HW) stream. D. Appendices A through K augment this Manual and furnish additional information germane to the DoD Shelf-Life Management Program. Appendix L serves as a quick reference index to this Manual.

Beer

Freshness date

A ''freshness date'' is the date used in the American brewing industry to indicate either the date the beer was bottled or the date before which the beer should be consumed.

Beer is perishable. It can be affected by light, air, or the action of bacteria. Although beer is not legally mandated in the USA to have a shelf life, freshness dates serve much the same purpose and is used as a marketing tool.

Beginnings of freshness dating

General Brewing Company of San Francisco marketed their Lucky Lager Beer as "Age Dated" as early as late 1935. They stamped a date on each can lid to indicate that the beer was brewed before that date. This was not to insure that the beer was "fresh" but to insure that it had been aged properly. So many breweries had rushed beer to market before it was ready when Prohibition ended, that customers were wary of getting "green" beer. The Boston Beer Company, maker of Samuel Adams, was among the first contemporary brewers to start adding freshness dates to their product line in 1985. For ten years there was a slow growth in brewers adding freshness dates to their beer. The practice rapidly grew in popularity after the Anheuser-Busch company's heavily marketed "Born-On dates" starting in 1996. Many other brewers have started adding freshness dates to their products, but there is no standard for what the date means. For some companies, the date on the bottle or can will be the date that the beer was bottled; others have the date by which the beer should be consumed.

Processing

Before a beer is bottled, it is processed to prolong its shelf life; this evidently affects the beer's freshness date. It may be done in several ways, not all of which will be used by a particular brewery:

Pasteurisation is a process by which a liquid is heated for a brief time to kill microbes that may be in the liquid. Pasteurisation has also been used for many years to keep milk safe for drinking due to bacteria that may be present.

Sterile filtration, in which the beer is passed through a mechanical filtration system which removes anything larger than 0.5 micrometres. This removes any yeast or hops that may still be in the beer which would continue to react with it.

Bottle conditioning allows yeasts to remain in the beer after it is bottled. This helps prevent some oxidation of the beer.

Freshness longevity affects the time it takes a beer to become stale. Some of this depends on the type of beer ingredients included. If the beer has more hops and more alcohol than otherwise, it will stay fresh longer than those that are not as strong.

See also

Accelerated aging

Cold chain

Food waste

Modified atmosphere

Moisture vapor transmission rate

Packaging and labelling

Permeation

Redox

Shelf stable

References

Further reading

Anonymous, "Cold Chain Management", 2003, 2006,

Anon, Protecting Perishable Foods During Transport by Truck, USDA Handbook 669, 1995,

Kilcast, D., Subramamiam, P., "The Stability and Shelf-life of Food, Woodhead Publishing, 2000, ISBN 1 85573 500 8

Labuza, T. P., Szybist, L., "Open dating of Foods". 2001, Food and Nutrition Press, Trumbul CN; other edition: Wiley-Blackwell, 2004, ISBN 0917678532

Man, C. M., Jones. A. A., "Shelf-Life Evaluation of Foods", ISBN 0834217821

Steele, R., "Understanding and measuring the shelf-life of food", Woodhead Publishing, 2004, ISBN 1 85573 732 9

Weenen, H., Cadwallader, K., "Freshness and Shelf Life of Foods", ISBN 0841238014

External links

EatByDate.com - Shelf Life and Food Storage Advice @ Eat By Date. Search How Long Your Food Lasts

USDA - Food Product Dating and storage guidelines

FDA - Food freshness and smart packaging

How to store your food

ShelfLifeAdvice.com - Free database with expiration dates for many foods as well as articles on food storage

Category:Food safety Category:Packaging Category:Pharmacy Category:Destruction Category:Food retailing

ar:فترة الصلاحية cs:Datum minimální trvanlivosti de:Mindesthaltbarkeitsdatum fr:Date limite de consommation id:Umur simpan it:Data di scadenza he:חיי מדף nl:Houdbaarheidsdatum ja:賞味期限 pt:Prazo de validade ru:Срок хранения simple:Shelf life fi:Viimeinen käyttöpäivä sv:Datummärkning zh:最佳食用日期

Coordinates	40°37′29″N73°57′8″N
name	Seven Mary Three
background	group_or_band
alias	7 Mary 3, 7M3
origin	Williamsburg, Virginia, United States
genre	Post-grungeAlternative rock
years active	1992–present
label	Mammoth, Atlantic, DRT Entertainment, Bellum
website	7M3.com
current members	Jason RossCasey DanielThomas JulianoMike Levesque
past members	Jason PollockGiti Khalsa }}

Seven Mary Three, occasionally abbreviated to 7M3, is an American hard rock band. They have released seven studio albums, and are best known for their hit singles "Cumbersome", "Water's Edge", and "Wait".

Career

Formation and members

Seven Mary Three formed in 1992 when Jason Ross and Jason Pollock met while attending The College of William & Mary in Williamsburg, Virginia. Originally an acoustic duo, Ross and Pollock split song-writing duties and performed with Ross singing and Pollock playing guitar. Later, drummer Giti Khalsa and bassist Casey Daniel joined the band, and the foursome played coffeehouses and clubs. Paul Smith of Megaphone contributed guitar tracks to Seven Mary Three's second and third studio albums (''Rockcrown'', and ''Orange Ave.''), and toured as an additional guitarist with the band in support of both albums.

The present members of the band are Casey Daniel, Jason Ross, Thomas Juliano, and Mike Levesque. Giti Khalsa has stopped touring with the band, but still performs on studio recordings.

Origin of group name

Jason Pollock revealed in ''The Cavalier Daily'' that they came up with the name while watching the 1970s TV series ''CHiPs''. '7 Mary 3' was the call sign for Officer Jon Baker, who was played by actor Larry Wilcox. (7M3: police radio call sign; 7 designates the patrol beat, M for Mary designates that he is a motorcycle unit and 3 is his unit number). Pollock noted, "There's no great significance or anything. We were just tired of trying to think of a cool name."

Mainstream success

1994's album ''Churn'', a self-produced independent release garnered the band airplay on an FM rock station in Orlando, Florida for the future hit single "Cumbersome". Given this minor success, the band relocated to the Orlando area where they continued to expand their fan base. This regional success soon caught the attention of major-label scouts. In May 1995, Ross, Pollock, and Khalsa graduated from William & Mary and moved to Florida. The band signed with Mammoth and rerecorded the songs on ''Churn'', plus two new ones, to create the commercially successful ''American Standard'' in 1995. Despite criticism of mimicking Pearl Jam and other alternative rock acts, only seven months after its release, ''American Standard'' achieved platinum status. This accomplishment can certainly be attributed to the success of "Cumbersome," which was a Top 40 hit, as well as another popular single, "Water's Edge" and "My My".

After touring throughout 1996, the band returned to the studio for a follow up to ''American Standard''. During this time, Mammoth and Atlantic split, forcing Seven Mary Three to sign with Atlantic Records, releasing ''RockCrown'' in 1997. The album saw the band deemphasize hard rock, focusing more on acoustic folk rock and a "traditional singer/songwriter" style. ''Rock Crown'' did not match fan expectations, reaching #75 on the Billboard 200 and failing to match the success of its predecessor.

A second effort under Atlantic, ''Orange Ave.'' debuted the following year and charted considerably lower; although, its single "Over Your Shoulder" performed exceptionally. In an interview with ''Rolling Stone'', Giti Khalsa explained the differences between the albums as a result of the band's maturity and position in life: :"We made ''American Standard'' when we were fresh out of college, and it represented that time. With ''Rock Crown'', it was very much a response to going from playing bars and fraternities to getting a record deal to selling a million records in a year. And ''Orange Ave.'' is a response to the last few years and us being a little further away than at the beginning and being able to look back and go, 'Okay, I get it now.'"

In 1999 guitarist Jason Pollock left the group and was replaced by Thomas Juliano. In the summer of 2001, Seven Mary Three returned to Mammoth Records and producer Tom Morris. The resulting efforts became ''The Economy of Sound''. This fifth studio album includes the single "Wait", a catchy track that reached #7 on Hot Mainstream Rock Tracks and became among the most well known songs of Seven Mary Three. The track demonstrated Seven Mary Three's evolving style and also served as the lead single from the ''Crazy/Beautiful film soundtrack''.

After ''The Economy of Sound'', the group shifted once again to DRT Entertainment and, in 2004, released ''Dis/Location''. Their sixth studio album, it failed entirely to chart as did its only single. However, four years later, Seven Mary Three proved their resiliency by presenting a seventh album, ''day&nightdriving;'', under Bellum Records.

In December 2008, the group re-released their long out-of-print debut album ''Churn''. On February 9, 2010, Seven Mary Three released the live acoustic album ''Backbooth''.

Discography

Albums

!Title	!Release date	!Record label	!U.S. Billboard 200 peak position
	1995	5 Spot Records	align="center"
	September 5, 1995	Mammoth
''RockCrown''	June 3, 1997
''Orange Ave.''	July 14, 1998
''The Economy of Sound''	June 5, 2001	Mammoth
''Dis/Location''	May 11, 2004	DRT	align="center"
''day&nightdriving;''	February 19, 2008	Bellum	align="center"
''Backbooth''	February 9, 2010	Settle Up	align="center"

Singles

!Year	!Song	!width="60"	!width="60"	!width="60"	!width="60"	!Album
	"Cumbersome"					rowspan="3"
"Water's Edge"	align="center"
		align="center"
"My, My"	align="center"
	align="center"
align="center"
	"RockCrown"	align="center"
	align="center"
align="center"
"Make Up Your Mind"	align="center"
align="center"
align="center"
align="center"
"Lucky"	align="center"
	"Over Your Shoulder"	align="center"
		align="center"
"Each Little Mystery"	align="center"
align="center"
align="center"
align="center"
		align="center"
		align="center"
"Sleepwalking"	align="center"
	align="center"
align="center"
2004	"Without You Feels"	align="center"
align="center"
align="center"
align="center"
''Dis/Location''
2008	"Last Kiss"	align="center"
align="center"
align="center"
align="center"
''day&nightdriving;''

EPs

''B-Sides & Rarities'' (1997) Seven-cut promo EP issued by Atlantic Recording Corp. and Mammoth Records. PRCD 8339-2

''Weed, CA'' (2002)

''Welcome Race Fans'' (2003)

Compilation and soundtrack contributions

"Shelf Life" – ''The Crow: City of Angels'' (1996 soundtrack)

"Blackwing" – ''MOM: Music for Our Mother Ocean'' (1996 Surfrider Foundation benefit album)

"My, My" – ''Milk It for All It's Worth'' (1996 compilation)

"My, My" – ''ESPN Presents X Games Volume 1: Music from the Edge'' (1996 compilation)

"Blackwing" – ''Hurricane Streets'' (1998 soundtrack)

Unknown song – ''Pepsi Pop Culture'' (1998 compilation)

"Lucky" – ''101.5 KZON The Zone Collectibles: Volume Six'' (1998 compilation)

"Wait" – ''Crazy/Beautiful'' (2001 soundtrack)

"Cumbersome" – ''Live in the X Lounge IV'' (2001 charity album)

"Sleepwalking" – ''8 Ways to Rock: A Mammoth Records Thriller'' (compilation)

"Laughing Out Loud" – ''Paste Magazine Issue 40 CD Sampler'' (2008 compilation)

References

External links

7M3 Official Site Inclusive of discography, music, and more.

Official 7M3 MySpace site

Category:Alternative rock groups from Virginia Category:The College of William & Mary people Category:Musical groups from Florida Category:American post-grunge musical groups Category:Musical groups established in 1992

pl:Seven Mary Three sv:Seven Mary Three

Tim Cox is director and screenwriter whose primary work consists of Sci Fi Pictures original films. He began his career as a storyboard artist for commercials and music videos.

Selected credits

''Mammoth'' (2006) (director and writer)

''Larva'' (2005) (director)

''Alien Lockdown'' (2004) (director)

''The Man with No Eyes'' (2001) (director and writer)

External links

Category:Living people Category:American film directors

fr:Tim Cox