This article may require cleanup to meet Wikipedia's quality standards. No cleanup reason has been specified. Please help improve this article if you can; the talk page may contain suggestions. (November 2010)

Adidas AG

Type	Aktiengesellschaft
Traded as	FWB: ADS, OTCQX: ADDYY
Industry	Apparel, accessories
Founded	1924 as Gebrüder Dassler Schuhfabrik (registered in 1949)[1]
Founder(s)	Adolf Dassler
Headquarters	Herzogenaurach, Germany Portland, Oregon, USA
Area served	Worldwide
Key people	Igor Landau (Chairman) Herbert Hainer (CEO)
Products	Footwear, sportswear, sports equipment, toiletries
Revenue	€11.99 billion (2010)[2]
Operating income	€894 million (2010)[2]
Profit	€567 million (2010)[2]
Total assets	€10.62 billion (end 2010)[2]
Total equity	€4.616 billion (end 2010)[2]
Employees	42,540 (end 2010)[2]
Website	adidas-group.com

Adidas AG is a German sports clothing manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods. The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world.^[3]

Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany, along with Puma.

The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The "Three Stripes" were bought from the Finnish sport company Karhu Sports in 1951.^[4][5] The company revenue for 2010 was listed at €11.99 billion.^[2]

History[link]

Gebrüder Dassler Schuhfabrik[link]

Christoph von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Bavarian town of Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg. After leaving school, their son, Rudolf "Rudi" Dassler, joined his father at the shoe factory. When he returned from fighting in World War I, Rudolf received a management position at a porcelain factory, and later in a leather wholesale business in Nuremberg.

A pair of Adidas Samba football trainers.

Adolf "Adi" Dassler started to produce his own sports shoes in his mother's wash kitchen in Herzogenaurach, Bavaria after his return from World War I. In July 1924, his brother Rudolf returned to Herzogenaurach to join his younger brother's business, which became Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) and prospered. The pair started the venture in their mother's laundry,^[6]:5 but, at the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment.^[7]

By the 1936 Summer Olympics, Adi Dassler drove from Bavaria on one of the world's first motorways to the Olympic village with a suitcase full of spikes and persuaded U.S. sprinter Jesse Owens to use them, the first sponsorship for an African American. Following Owens's haul of four gold medals, his success cemented the good reputation of Dassler shoes among the world's most famous sportsmen. Letters from around the world landed on the brothers' desks, and the trainers of other national teams were all interested in their shoes. Business boomed and the Dasslers were selling 200,000 pairs of shoes each year before World War II.^[8]

Company split[link]

Both brothers joined the Nazi Party, but Rudolf was slightly closer to the party than Adolf. During the war, a growing rift between the pair reached a breaking point after an Allied bomb attack in 1943, when Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in: "The dirty bastards are back again", Adi said, referring to the Allied war planes, but Rudolf was convinced his brother meant him and his family.^[9] After Rudolf was later picked up by American soldiers and accused of being a member of the Waffen SS, he was convinced that his brother had turned him in.^[7]

The brothers split up in 1947,^[10] with Rudi forming a new firm that he called Ruda – from Rudolf Dassler, later rebranded Puma, and Adi forming a company formally registered as Adidas AG from Adi Dassler on 18 August 1949. Although it is popularly claimed that the name is an acronym for All Day I Dream About Sport, that phrase is a backronym; the name is actually a portmanteau formed from "Adi" (a nickname for Adolf) and "Das" (from "Dassler").^[1]

Early years and rivalry with Puma[link]

Puma and Adidas entered a fierce and bitter rivalry after the split. The town of Herzogenaurach was divided on the issue, leading to the nickname "the town of bent necks"—people looked down to see which shoes strangers wore.^[11] Even the town's two football clubs were divided: ASV Herzogenaurach club supported Adidas, while 1 FC Herzogenaurach endorsed Rudolf's footwear.^[7] When handymen were called to Rudolf's home, they would deliberately wear Adidas shoes. Rudolf would tell them to go to the basement and pick out a pair of free Pumas.^[7] The two brothers never reconciled, and although both are buried in the same cemetery, they are spaced apart as far as possible.

In 1948, the first football match after World War II, several members of the West German national football team wore Puma boots, including the scorer of West Germany's first post-war goal, Herbert Burdenski. Four years later, at the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Puma's first Olympic gold in Helsinki, Finland.

At the 1960 Summer Olympics Puma paid German sprinter Armin Hary to wear Pumas in the 100 metre sprint final. Hary had worn Adidas before and asked Adolf for payment, but Adidas rejected this request. The German won gold in Pumas, but then laced up Adidas for the medals ceremony, to the shock of the two Dassler brothers. Hary hoped to cash in from both, but Adi was so enraged he banned the Olympic champion.^[8]

The Tapie affair[link]

This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (October 2010)

After a period of trouble following the death of Adolf Dassler's son Horst Dassler in 1987, the company was bought in 1989 by French industrialist Bernard Tapie, for ₣1.6 billion (now €243.9 million), which Tapie borrowed. Tapie was at the time a famous specialist of rescuing bankrupt companies, an expertise on which he built his fortune.

Tapie decided to move production offshore to Asia. He also hired Madonna for promotion. He sent, from Christchurch, New Zealand, a shoe sales representative to Germany and met Adolf Dassler's descendants (Amelia Randall Dassler and Bella Beck Dassler) and was sent back with a few items to promote the company there.

In 1992, unable to pay the loan interest, Tapie mandated the Crédit Lyonnais bank to sell Adidas, and the bank subsequently converted the outstanding debt owed into equity of the enterprise, which was unusual as per the prevalent French banking practice. The state-owned bank had tried to get Tapie out of dire financial straits as a personal favour to Tapie, it is reported, because Tapie was Minister of Urban Affairs (ministre de la Ville) in the French government at the time.

In February 1993, Crédit Lyonnais sold Adidas to Robert Louis-Dreyfus, a friend of Bernard Tapie for a much higher amount of money than what Tapie owed, 4.485 billion (€683.514 million) francs rather than 2.85 billion (€434.479 million). They also purposely bankrupted Tapie's company that owned Adidas, because only the company had the right to sue them.

Robert Louis-Dreyfus became the new CEO of the company. He was also the president of Olympique de Marseille, a team Tapie had owned until 1993.^{[citation needed]}

Tapie filed for personal bankruptcy in 1994. He was the object of several lawsuits, notably related to match fixing at the football club. During 1997, he served 6 months of an 18-month prison sentence in La Santé prison in Paris.

Post—Tapie era[link]

An Adidas casual shoe, with the company's distinctive three parallel bars

In 1994, combined with FIFA Youth Group, SOS Children's Villages became the main beneficiary.

In 1997, Adidas AG acquired the Salomon Group who specialized in ski wear, and its official corporate name was changed to Adidas-Salomon AG because with this acquisition Adidas also acquired the Taylormade Golf company and Maxfli, which allowed them to compete with Nike Golf.

In 1998, Adidas sued the NCAA over their rules limiting the size and number of commercial logos on team uniforms and clothing. Adidas withdrew the suit, and the two groups established guidelines as to what three-stripe designs would be considered uses of the Adidas trademark.

In 2003, Adidas filed a lawsuit in a British court challenging Fitness World Trading's use of a two-stripe motif similar to Adidas's three stripes. The court ruled that despite the simplicity of the mark, Fitness World 's use was infringing because the public could establish a link between that use and Adidas's mark.^[12]

In September 2004, top English fashion designer Stella McCartney launched a joint-venture line with Adidas, establishing a long-term partnership with the corporation. This line is a sports performance collection for women called "Adidas by Stella McCartney",^[13] and it has been critically acclaimed.^[14]

Also in 2005, on 3 May, Adidas told the public that they sold their partner company Salomon Group for €485m to Amer Sports of Finland. In August 2005, Adidas declared its intention to buy British rival Reebok for $3.8 billion (US$). This takeover was completed with partnership in January 2006^[1] and meant that the company would have business sales closer to those of Nike in North America. The acquisition of Reebok would also allow Adidas to compete with Nike worldwide as the number two athletic shoemaker in the world.^[15]

Adidas has global corporate headquarters in Germany, and many other business locations around the world such as Portland OR, Hong Kong, Toronto, Taiwan, England, Japan, Australia, and Spain. Mainly sold in the U.S., Adidas makes lots of assets from these countries and is expanding to more oversea countries.

In 2005, Adidas introduced the Adidas 1, the first ever production shoe to use a microprocessor. Dubbed by the company "The World's First Intelligent Shoe", it features a microprocessor capable of performing 5 million calculations per second that automatically adjusts the shoe's level of cushioning to suit its environment. The shoe requires a small, user-replaceable battery that lasts for approximately 100 hours of running. On 25 November 2005, Adidas released a new version of the Adidas 1 with an increased range of cushioning, allowing the shoe to become softer or firmer, and a new motor with 153 percent more torque.^{[citation needed]}

On 11 April 2006, Adidas announced an 11-year deal to become the official NBA clothing provider. They will make NBA, NBDL, and WNBA jerseys and products as well as team-coloured versions of the "Superstar" basketball shoe. This deal (worth over $400 million) takes the place of the previous 10-year Reebok deal that was put in place in 2001.

Products[link]

Running[link]

A pair of Adidas Response Cushion 18 running trainers.

Adidas currently manufactures several running shoes, including the adiStar Salvation 3, the adiStar Ride 3 (the replacement for the adiStar Cushion 6), the Supernova Sequence 4 (the replacement for the Supernova Control 10), and the Supernova Glide 3, among others. In addition, their performance clothing is widely used by runners. Adidas also uses kangaroo leather to make their more expensive shoes.^[16][17]

Football[link]

One of the main focuses of Adidas is football kit and associated equipment. Adidas remain a major company in the supply of team kits for international football teams.

Adidas also makes referee kits that are used in international competition and by many countries and leagues in the world. The company has been an innovator in the area of footwear for the sport, with notable examples including the 1979 release of the Copa Mundial moulded boot used for matches on firm dry pitches. It holds the accolade of the best selling boot of all time. The soft-ground equivalent was named World Cup and it too remains on the market, timeless and iconic. Some of the most famous football teams are currently sponsored by Adidas.^{[citation needed]}

Adidas became renowned for advancing the Predator boot design developed by ex-Liverpool and Australian international player Craig Johnston. This design featured a ribbed rubber structure for the upper leather of the shoe, used to accent the movement of the ball when struck; highly skilled players claimed they were able to curve the flight of the ball more easily when wearing this new contoured design.^{[citation needed]} The Predator also features the Craig Johnston-invented Traxion sole.

FIFA, the world governing body of football, commissioned specially designed footballs for use in its own World Cup tournaments to favour more attacking play. The balls supplied for the 2006 World Cup, the Teamgeist, were particular noteworthy for their ability to travel further than previous types when struck, leading to longer range goal strikes that were intended to increase the number of goals scored.^{[citation needed]} Goalkeepers were believed to be less comfortable with the design, claiming it would move significantly and unpredictably in flight.^{[citation needed]}

Adidas also introduced another new ball for the 2010 World Cup. The Jabulani ball was designed and developed by Loughborough University in conjunction with Chelsea FC. It received much criticism from players, managers and pundits for being too hard to control.^{[citation needed]} The lighter and more aerodynamic ball led to many shots and passes being over hit. The Jabulani was widely blamed for the low numbers of long range goals or even remotely accurate attempts in the opening stage of the tournament.^{[citation needed]}

Current footballers that Adidas officially endorses includes (but is not limited to): Lionel Messi, Frank Lampard, Arjen Robben, Salomon Kalou, Kaká, Xabi Alonso, David Villa, Jermain Defoe, Steven Gerrard, Michael Ballack, Dimitar Berbatov, Alessandro Del Piero, Xavi, and Karim Benzema.

As well as the aforementioned Predator boot, Adidas also manufacture the F50 and adiPure range of football boots.
Adidas also provides clothing and equipment for all teams in Major League Soccer.

Tennis[link]

Professional tennis player Andy Murray.

Adidas has sponsored tennis players and recently introduced a new line of tennis racquets. While the Feather is made for the "regular player", and the Response for the "club player", Adidas targets the "tournament player" with the 12.2 oz Barricade tour model.^[18] Adidas sponsors the following professional players with mainly clothing clothing and footwear: Ana Ivanović, Andy Murray, Maria Kirilenko, Caroline Wozniacki, Justine Henin, Jo-Wilfried Tsonga, Daniela Hantuchová, Alicia Molik, Fernando Verdasco,Marcos Baghdatis, Gilles Simon, Fernando González, Flavia Pennetta, Laura Robson, Melanie Oudin, and Sorana Cîrstea. Adidas tennis clothing contains the ClimaCool technology found in other athletic jerseys and shoes.^[19]

In November 2009 World Number 4 Andy Murray was confirmed as Adidas's highest paid star with a 5 year contract reported to be worth $24.5m.^[20]

Players sponsored by Adidas can take advantage of the Adidas Player Improvement Program, where the company provides coaches, fitness trainers and sports psychologists to players in order to further their careers. The program includes legendary coaches such as Darren Cahill and Sven Groeneveld.

In Cincinnati, at the ATP Tennis Tournament in Mason, they have also sponsored the ball-boy and ball-girl uniforms.

Golf[link]

Adidas Golf is part of Adidas, a German-based sports clothing manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, TaylorMade-Adidas golf company, and Rockport. The Adidas Group is one of the global leaders in the sporting goods industry offering a wide range of products around the three core segments of Adidas, Reebok, and TaylorMade-Adidas Golf. Adidas Golf sells and manufactures Adidas-brand golf clothing, footwear, and accessories.

Company timeline[link]

In 1997, Adidas AG acquired the Salomon Group who specialized in alpine ski wear, and its official corporate name was changed to Adidas-Salomon AG because with this acquisition Adidas also acquired the TaylorMade Golf company and Maxfli, which allowed them to compete with Nike Golf. Salomon sold its controlling interest in TaylorMade and its other sports equipment companies to global giant Adidas AG.

In 1998, Adidas Golf USA moved its business operations from Tualatin, Oregon, to the Carlsbad, California headquarters of TaylorMade Golf, acquired by Adidas-Salomon. Adidas Golf USA had thirty employees to relocate. Carlsbad is also the headquarters of one of its primary competitors, Callaway Golf Company.

In 1999, TaylorMade and AdidasGolf USA, were merged into a new company—called TaylorMade-Adidas Golf—with world headquarters in Carlsbad. Mark King was named president of the company he had begun his career with in 1981 as a sales representative after a short stint as vice president of sales and marketing at Callaway Golf Ball Co. in 1998.

In November 2008, Ashworth (clothing) became a wholly owned subsidiary of TaylorMade-Adidas Golf, complementary to the synthetic performance fabrics of Adidas Golf.

Product[link]

Adidas Golf sells clothing, footwear, and accessories for men, women, and youth. Men's equipment includes footwear, shirts, shorts, pants, outerwear, base layer and eyewear. Women's equipment includes footwear, shirts, shorts, skirts, pants, outerwear, base layers, and eyewear. Youth equipment includes both boys and girls footwear, clothing, and eyewear.

Cricket[link]

Indian cricketer Sachin Tendulkar, batting with his personalized Adidas Bat.

In the 1990s, Adidas signed world's iconic batsman Sachin Tendulkar of India and made shoes for him.^[21] Tendulkar still wears Adidas shoes while playing matches. Since 2008, Adidas has sponsored the cricket bat used by Sachin Tendulkar. It created a new bat, 'Adidas MasterBlaster Elite', personalized for him.

In 2008, Adidas made their move into English cricket market by sponsoring English batting star Kevin Pietersen after the cancellation of his lifetime deal with Woodworm, when they ran into financial difficulties.^[22] The following year they signed up fellow England player Ian Bell, Pakistan opening batsman Salman Butt and Indian Player Ravindra Jadeja. Having made cricket footwear for many years, the company finally entered the field of bat manufacture in 2008. Now the range includes Pellara, Incurza, Libro and M-Blaster.

Currently the sponsored cricketers include Sachin Tendulkar, Virender Sehwag, Suresh Raina, Lasith Malinga, Dwayne Bravo, Kieron Pollard, Ravindra Jadeja and Rohit Sharma

Adidas manufactures uniforms for the England cricket team. Adidas signed with Cricket South Africa in 2011 and the uniforms worn by South African Cricket Team during and after the Cricket World Cup 2011 will be manufactured by the German giant.^[23] Australia Cricket team were previously sponsored by Adidas till late 2011. Now they also sponsor the South Korea national cricket team.

In the Indian Premier League (IPL), Adidas are the official apparel sponsor for the teams Mumbai Indians, Delhi Daredevils and Pune Warriors India.^[24][25]

Basketball[link]

Adidas has been a longtime basketball shoe manufacturer and is one of the leading basketball brands in the world. They are most famous for their late 1960s iconic Superstar and Pro Model shoes, affectionately known as "shelltoes" for their stylized hard rubber toe box.^{[citation needed]} These were made very popular in the 1980s hip hop streetwear scene alongside Adidas's stripe-sided polyester suits.^{[citation needed]}

Adidas is also the current outfitter of all 30 franchises in the National Basketball Association (replacing the Reebok brand after the merger) and sponsors numerous players past and present like Kareem Abdul-Jabbar and Tracy McGrady, as well as Dwight Howard, Chauncey Billups, Derrick Rose, Brandon Knight, Eric Gordon, Michael Beasley, Josh Smith and Tim Duncan. Adidas endorsed Kobe Bryant with the Adidas Equipment KB8 as his first signature shoe until July 2002.^[26] The company also endorsed Kevin Garnett until he opted out of his contract in 2010.^[27] Gilbert Arenas was an Adidas endorser until 2010.^[28]

Lacrosse[link]

In 2007, Adidas announced the future production of lacrosse equipment, and will sponsor the Adidas National Lacrosse Classic in July 2008 for the top 600 high school underclassmen lacrosse players in the United States.^[29]

Rugby[link]

Adidas make rugby balls and other rugby gear. They are the current kit and ball supplier to the New Zealand All Blacks, Irish Munster Rugby, the Argentinian Pumas, and the South African Stormers and Western Province rugby union teams among others. Adidas are also the official match ball supplier to the Heineken Cup.

Gymnastics[link]

Since 2000, Adidas has provided men's and women's gymnastics wear for Team USA, through USA Gymnastics. In 2006, Adidas gymnastics leotards for women and Adidas men's comp shirts, gymnastics pants and gymnastics shorts have been available in the USA, with seasonal leotards offered for Spring, Summer, Fall and Holidays. Starting in 2009, Adidas gymnastics wear has been available worldwide through GK Elite Sportswear.^[30]

Skateboarding[link]

Adidas SB (Skateboarding) are shoes made specifically for skateboarding. Many of the shoes Adidas previously made were redesigned for skateboarding.

Adidas Skateboarding also has a skateboarding team. The team consists of: Mark Gonzales, Dennis Busenitz, Tim O'Connor, Silas Baxter-Neal, Pete Eldridge, Benny Fairfax, Lucas Puig, Nester Judkins, Lem Villemin,Vince Del Valle and Jake Brown.

Baseball[link]

Adidas has also provided baseball equipments and sponsors numerous players of Major League Baseball and Nippon Professional Baseball in Japan.

From 1997 to 2008, Adidas sponsored New York Yankees.^[31]

In Japan, Adidas is the official apparel sponsor for the teams Yomiuri Giants^[32] and Waseda University.

Field Hockey[link]

Adidas has provided Hockey equipment's and sponsors numerous players of Germany, England, Netherlands, Australia and Spain. They also sponsor Reading Hockey Club,^[33] Beeston Hockey Club ^[34] and East Grinstead Hockey Club.^[35]

Accessories[link]

Adidas also designs and makes sandals, watches, eyewear, bags, baseball caps, and socks.

Adidas Fresh Impact – Limited Edition

As well, Adidas has a branded range of male and female deodorants, perfumes, aftershave and lotions.

Marketing[link]

Adidas, like other sports brands, is believed to engender high consumer brand loyalty. Brand loyalty towards Adidas, Nike, Inc., Puma AG and several other sportswear brands was examined in a recent study.^[36] The study found consumers did not exhibit unduly high loyalty towards such brands.

During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on fashion and life-style; and Style Essentials, with the main group within this one being Y-3.

"Adidas is all in" is the current global marketing strategy for Adidas. The slogan aims to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture.

"Impossible is Nothing" was the previous mainstream marketing slogan for Adidas. This campaign was developed by 180/TBWA based in Amsterdam but also with significant work being done by TBWA/Chiat/Day in San Francisco – particularly for its basketball campaign "Believe In Five".TBWA\Chiat\Day commissioned Zane Peach^[37] to produce images for 2007 international ad campaign.

Game advertisement[link]

The brand is featured in several games. Amiga|Commodore Amiga: Daley Thompson's Olympic Challenge Sony Playstation: Adidas power soccer Commodore 64, ZX spectrum, Amstrad CPC: Adidas Championship Football

Sponsorship[link]

This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (November 2010)

Adidas is a major domestic (within Germany) and international sports and events sponsor. During the last number of years, the Group has increased its marketing and sponsorship budget.^[38] Adidas is a key sponsor and supplier to the National Basketball Association (NBA). The company recently unveiled a new NBA game jersey to be worn by all NBA players in games beginning in the 2010–2011 season.

Adidas are the main sponsor and kit supplier of the highly successful New Zealand national rugby team, the All Blacks. Adidas also are the kit supplier to the Los Pumas, the Eagles, the Irish professional rugby union team, Munster Rugby and the French professional rugby union club, Stade Français.

Adidas also sponsors and produces clothing for the rugby league club Gold Coast Titans in the Australian National Rugby League (NRL) competition.

In cricket, the company are the main and kit sponsors sponsors of the successful England Cricket Team and the South African Cricket Team . They are also the main sponsors of the Indian cricketers Sachin Tendulkar and Virender Sehwag and English cricketer Kevin Pietersen. They are sponsors of the Indian Premier League teams Delhi Daredevils and Mumbai Indians.

Adidas is the longstanding kit provider to the Germany national football team, a sponsorship that began in 1954 and is contracted to continue until at least 2018. Adidas also sponsors the Argentine, Japanese, Mexican, Scottish, Spanish and Colombian national football teams, among others.^[39]

Adidas is very active at sponsoring top football clubs such as R.S.C. Anderlecht, Wisła Kraków, Rapid Vienna, Real Madrid, Aberdeen F.C., AC Milan, Dynamo Kyiv, Metalist, Partizan Belgrade, Chelsea, Sunderland, Palmeiras, Fluminense, Bayern Munich, Rosenborg BK, West Bromwich Albion, Stoke City F.C., Lyon, Marseille, AFC Ajax, Schalke 04, Galatasaray, Benfica, River Plate, Los Angeles Galaxy, New York Red Bulls, Beşiktaş, Fenerbahçe, Gaziantepspor, UANL Tigres, Panathinaikos, South Melbourne FC, IFK Göteborg, Zamalek SC, Al-Ahly, Al-Hilal, Ahli Jeddah, Ahly Benghazi, Madina Tripoli, Tahaddy Benghazi, Caracas FC, Universidad de Chile, Los Millonarios, Beitar Jerusalem F.C., Albirex Niigata, Atlético Nacional, C.D. Guadalajara, Liverpool,Bolton Wanderers and Maribor.

Adidas is the apparel partner of the Collingwood Football Club and the Essendon Football Club in the Australian Football League.

Adidas and Major League Soccer (MLS) announced a 8-year sponsorship agreement in August 2010 that will continue to make Adidas the official athletic sponsor and licensed product supplier for the league, and to work together to expand the developmental league for MLS through 2018.^[40]

Adidas also sponsors events such as the London Marathon and Adidas Sundown Marathon in Singapore.^[41]

In the 1980s, Adidas sponsored rap group Run-D.M.C., a breakthrough idea.

For the 2008 Summer Olympics in Beijing, China, Adidas spent €70 million sponsoring the event, amid criticisms.^[42]

Adidas has also been marketing in NASCAR, sponsoring big name drivers such as Dale Earnhardt, Jr. and Tony Stewart.

On April 25, Adidas announced that it had signed a four-year, all-sports apparel deal with NC State University.

Corporate information[link]

Current executive board[link]

• CEO Adidas-group: Herbert Hainer
• Finance Adidas-group: Robin J. Stalker
• CEO Adidas brand: Erich Stamminger
• Global Operations Adidas-group: Glenn S. Bennett

Former management[link]

• CEO (1993–2002): Robert Louis-Dreyfus.

Financial information[link]

Criticism[link]

As with the majority of prolific brand-based transnationals, Adidas's business practises/ethics and commitment to worker welfare have been scrutinised and often criticised.^[43][44]

2011 All Blacks replica rugby jersey pricing controversy[link]

Unhappy with the local price of the Adidas replica All Blacks jersey, New Zealand-based All Blacks fans have asked for price cuts and begun purchasing the jersey from overseas vendors after it was revealed that the local price of $NZ220 was more than twice the price offered on some websites.^[45]

Adidas has responded by enforcing cross-border agreements to stop overseas retailers from selling to New Zealand residents. It has been labelled a public relations disaster by leading New Zealand PR firms and Consumer advocate groups. The largest New Zealand sportswear retailer Rebel Sport has stated it is angry and is considering selling the All Blacks Jerseys to the general public below cost. As of August 9, 2011, Rebel Sport has decided not to stock the Adidas Rugby Union Jumper.^[46]

Sweatshops and Labor Rights Violations[link]

Adidas has been criticized for operating sweatshops, particularly in Indonesia. Between 2006 and 2007, Adidas rejected many of its suppliers that supported unions for subcontractors with less reputable labor rights records.^[47] By subcontracting work to different suppliers, it is more difficult for Adidas to ensure company labor standards are enforced. Workplace standards that Adidas' policy upholds include the freedom for workers to take part in collective bargaining and a non-retaliation policy towards workers who express concerns.^[48] In practice, however, many of Adidas' suppliers have not upheld these standards. At the Panarub factory in Java, 33 workers were fired after striking for better pay in 2005.^[49] PT Kizone is another Indonesian factory where Adidas has received criticism over treatment of workers. They produced products for Adidas as well as Nike and the Dallas Cowboys until they closed recently in January 2011. 2,686 workers were laid off and are owed $3 million in severance pay and benefits. Nike has contributed $1.5 million but Adidas has not acted. A campaign has been initiated by United Students Against Sweatshops calling for universities to cut contracts with Adidas.^[50]

See also[link]

Companies portal

• List of swimwear brands

Notes[link]

References[link]

• "Adidas Golf USA moves to Carlsbad; Adidas faces legal suit". Sports Business Daily. 19 August 1998. http://www.sportsbusinessdaily.com/article/30237. Retrieved 22 October 2010. 
• "Taylor Made Golf Co". FundingUniverse. http://www.fundinguniverse.com/company-histories/Taylor-Made-Golf-Co-Company-History.html. Retrieved 22 October 2010. 
• Freeman, Mike (19 August 1999). "Taylor, Adidas merge, reshuffle : Hiring of Callaway official for key post could trigger lawsuit". The San Diego Union-Tribune: p. C.1. http://pqasb.pqarchiver.com/sandiego/access/1246929281.html?dids=1246929281:1246929281&FMT=ABS. Retrieved 22 October 2010. 
• Ward, Denise T. (14 May 2001). "Profile: Mark King, Taylor Made For His Job". San Diego Business Journal. Archived from the original on ?. http://www.allbusiness.com/company-activities-management/board-management-changes/10623278-1.html. Retrieved 22 October 2010. 

External links[link]

Wikimedia Commons has media related to: Adidas

• Official website
  • Adidas brand website

v t e DAX companies of Germany Adidas Allianz BASF Bayer Beiersdorf BMW Commerzbank Daimler Deutsche Bank Deutsche Börse Deutsche Post Deutsche Telekom E.ON Fresenius Fresenius Medical Care HeidelbergCement Henkel Infineon Technologies K+S Linde Lufthansa MAN Merck METRO Munich Re RWE SAP Siemens ThyssenKrupp Volkswagen

Yohan Blake

Yohan Blake at the 13th World Championships in Athletics in Daegu
Personal information
Nationality	Jamaica
Born	(1989-12-26) December 26, 1989 (age 22) St. James, Jamaica
Height	5 ft 11 in (1.80 m)
Weight	78 kg (172 lb)
Sport
Sport	Running
Event(s)	100 m, 200 m
Club	Racers Track Club
Coached by	Glen Mills
Achievements and titles
Personal best(s)	100 m: 9.82 (Zurich 2011) 200 m: 19.26 (Brussels 2011)
Medal record Men's athletics Competitor for  Jamaica World Championships Gold 2011 Daegu 100 m Gold 2011 Daegu 4×100 m relay World Junior Championships Silver 2008 Bydgoszcz 4×100 m relay Bronze 2006 Beijing 100 m Gold 2006 Beijing 4×100 m relay Pan American Junior Championships Silver 2007 São Paulo 100 m Bronze 2007 São Paulo 4×400 m relay CAC Junior Championships (U20) Gold 2006 Port of Spain 100 m Gold 2006 Port of Spain 200 m Gold 2006 Port of Spain 4x100 m relay CARIFTA Games (Junior) Gold 2008 Basseterre 100 m Gold 2007 Providenciales 100 m Gold 2007 Providenciales 4×100 m relay Gold 2006 Les Abymes 200 m Gold 2006 Les Abymes 4×100 m relay CARIFTA Games (Youth) Gold 2005 Bacolet 100 m Gold 2005 Bacolet 200 m

Yohan Blake (born December 26, 1989) is a Jamaican sprinter and the current 100 metre World Champion. He holds the national junior record for the 100 metres, and is the youngest sprinter to have broken the 10-second barrier (at 19 years, 196 days).^[1][2] Blake's personal best of 9.82 seconds makes him the fourth fastest Jamaican runner, after Nesta Carter, Asafa Powell and Usain Bolt.^[3] His fastest run under any conditions is 9.80 seconds in May 2011 in Kingston, but the wind assistance (+2.2 m/s) was over the legal limit. He is coached by Glen Mills, and is training partners with Bolt and Daniel Bailey.^[4] On September 16, 2011 in Brussels, Belgium, he won in a time of 19.26 seconds, the second fastest 200 m ever.^[5]

Early life[link]

Born in St. James, Jamaica, Blake is the son of Veda and Shirley Blake. He attended St. Jago High School in Spanish Town.

Career[link]

Blake set the fastest time by a Jamaican junior sprinter over 100 m with 10.11 seconds.^[6] The record was set at the 2007 CARIFTA Games held in the Turks and Caicos islands where he also led his team to gold in the 4 × 100 metres relay.^[7] At this occasion, he was awarded the Austin Sealy Trophy for the most outstanding athlete of the 2007 CARIFTA Games.^[8][9][10]

Blake won the 100 metres "B" race at the 2009 Reebok Grand Prix.^[11] His exploits at the Golden Gala in July represented a significant improvement. He proved himself to be a serious competitor at the senior level: he took third place behind Tyson Gay and Asafa Powell and improved his personal best with a 10-second barrier-breaking run of 9.96 seconds,^[12] becoming the youngest athlete ever to do so.^[13] He improved to 9.93 seconds shortly after, taking third place behind training partners Bolt and Daniel Bailey at the Meeting Areva.^[14]

Prior to the 2009 World Championships, Blake (along with Marvin Anderson and Sheri-Ann Brooks) tested positive for the stimulant 4-Methyl-2-hexanamine.^[15][16] A disciplinary panel organised by the Jamaica Anti-Doping Commission (JADCO) cleared him of a doping infraction on the grounds that the drug was not on the World Anti-Doping Agency's banned list. However, JADCO appealed their own panel's ruling, stating that the athlete should be disciplined as the drug was similar in structure to the banned substance tuaminoheptane.^[17] As the panel would resolve the issue after the World Championships, the Jamaica Amateur Athletic Association took the precaution of withdrawing Blake from the relay race.^[18] The appeals tribunal decided that a ban would be appropriate, and Blake and the three other sprinters each received a three month ban from competition.^[19]

At the 2011 World Championships, Blake comfortably made the final. Following the disqualification of compatriot Usain Bolt, Blake won the Gold medal in a time of 9.92s.^[20][21] At &1000000000000002100000021 years, &10000000000000245000000245 days, Blake also became the youngest 100 metre world champion ever, surpassing Carl Lewis, who won the event at 1983 World Championships at the age of &1000000000000002200000022 years, &1000000000000003800000038 days.^[22] Alongside Bolt and other Jamaican teammates in Daegu, Blake won the 4×100 m relay final and broke the world record (set by the Jamaican team at the Beijing Olympics in 2008) with a time of 37.04 seconds.^[23][24]

At the 2011 IAAF Diamond League meeting in Zurich, Blake beat Asafa Powell in the 100 m with a personal best of 9.82 seconds. The following week in Brussels, Blake set a 2011 world leading time in the 200m with a personal best of 19.26 seconds, the second fastest time of all-time of the event with an improvement of more than half of a second (0.52 s) from his previous best 19.78 s set in Monaco in 2010.^[25][26]

He began his 2012 season very quickly, registering the first sub-10-second time of the season (9.90) at April's UTech Classic.^[27]

Personal bests[link]

• All information taken from IAAF profile^[28]

Achievements[link]

Year	Competition	Venue	Position	Event	Notes
Representing  Jamaica
2005	CARIFTA Games (U-17)	Bacolet, Trinidad and Tobago	1st	100 m	11.01
			1st	200 m	22.19
	World Youth Championships	Marrakesh, Morocco	7th	100 m	10.65   (0.8 m/s)
			3rd (h)	Medley relay (100m x 200m x 300m x 400m)	1:54.47
2006	CARIFTA Games (U-20)	Les Abymes, Guadeloupe	1st	200 m	21.12   (-0.5 m/s)
			1st	4x100 m relay	39.81
	Central American and Caribbean Junior Championships (U-20)	Port of Spain, Trinidad and Tobago	1st	100 m	10.33   (1.5 m/s)
			1st	200 m	21.02   (1.4 m/s)
			1st	4x100 m relay	40.49
	World Junior Championships	Beijing, China	3rd	100 m	10.42   (-0.5 m/s)
			1st	4×100 m relay	39.05
2007	CARIFTA Games (U-20)	Providenciales, Turks and Caicos Islands	1st	100 m	10.11 CR   (1.2 m/s)
			1st	4x100 m relay	39.47
2008	CARIFTA Games (U-20)	Basseterre, Saint Kitts and Nevis	1st	100 m	10.32   (0.1 m/s)
	World Junior Championships	Bydgoszcz, Poland	4th	100 m	10.51   (-0.8 m/s)
			2nd	4×100 m relay	39.25
2011	World Championships	Daegu, South Korea	1st	100 m	9.92

• National Junior Championships: 2006 (1st, 100 m & 200 m)
• CAC Junior Championships: 2006 (1st, 100 m)

References[link]

External links[link]

• IAAF profile for Yohan Blake
• Official website
• Yohan Blake on Twitter
• Jamaican flavor – Yohan Blake showcases speed, talent at Penn Relays SI.com, May 1, 2007
• Do You know Yohan Blake Windies Sports, March 29, 2008

Achievements
Preceded by Usain Bolt	Men's season's best performance, 200 metres 2011	Incumbent

Steve Aoki
Steve Aoki playing a set at the HiFi Nightclub in Calgary, Canada.
Background information
Birth name	Steve Hiroyuki Aoki parent = Richard Aoki
Born	(1977-11-30) November 30, 1977 (age 34) Miami, Florida
Origin	Newport Beach, California, United States
Genres	Electro house, Electronic
Labels	Dim Mak Records, Ministry of Sound Australia, Deckstar
Website	http://steveaoki.com/

Steve Hiroyuki Aoki (born November 30, 1977) is an American electro house musician, record producer and the founder of Dim Mak Records.^[1]

Biography[link]

Steve Hiroyuki Aoki was born in Miami and grew up in Newport Beach, California. He graduated from Newport Harbor High School in 1995; he was a star player on the varsity badminton team. He is the third child of Rocky Aoki and Chizuru Kobayashi.^[2] His father was a former Japanese Olympic wrestler who also founded the restaurant chain Benihana. He has two older siblings, sister Kana (who is sometimes called by her middle name "Grace"), and brother Kevin (owner of Doraku Sushi restaurant). He also has three half-siblings, all of whom are younger: half-brother Kyle and half-sisters Echo, and Devon, the supermodel and actress. As a child, Steve lived with his grandfather,^{[citation needed]} his mother, and his two older siblings.

Aoki attended the University of California, Santa Barbara and graduated with two B.A.s; one in Women's Studies and the other in Sociology. In college, he produced do-it-yourself records and ran underground concerts out of his Biko room in the Santa Barbara Student Housing Cooperative, which was located in Isla Vista, a section of residential land adjacent to UCSB. As a concert venue, the apartment became known as The Pickle Patch.^[3][4] By his early 20s, Aoki had built his own record label, which he named Dim Mak after his childhood hero, Bruce Lee.^[5] He has also been in numerous bands, including This Machine Kills, which released an album on Ebullition Records, Esperanza, and The Fire Next Time.

Musical career[link]

Aoki founded his own label, Dim Mak Records, in 1996. The label has released music by other electro house artists such as MSTRKRFT, The Bloody Beetroots, Felix Cartal and Mustard Pimp, as well as by Klaxons, Scanners, Whitey, and Mystery Jets. Aoki is also a club promoter and DJ. He has also teamed up with Blake Miller of the LA-based band Moving Units to produce remixes. The duo of Miller and Aoki work under the moniker Weird Science.

Aoki's debut mix album, Pillowface and His Airplane Chronicles was released in January 2008.^[6] He also had an Essential Mix that aired on BBC Radio 1 on August 2, 2008.¹⁰

Aoki's latest solo album, "Wonderland" was released January 2012 and features guest vocalists and musicians LMFAO, Kid Cudi, Travis Barker, will.i.am aka Zuper Blahq, Wynter Gordon, Rivers Cuomo, Lil Jon, Chiddy Bang, Lovefoxxx of CSS, Big John Duncan former guitarist of the punk band The Exploited, and others.

Aoki has also been busy in the studio collaborating with other fellow producer friends and thus far has released singles with The Bloody Beetroots, Armand Van Helden of Duck Sauce, Afrojack, Laidback Luke, Tai, Sidney Samson, Tiesto. In his interviews, Twitter feed or from his YouTube channel, he has shown teasers or has discussed doing future collaborations with Diplo, Knife Party, Datsik, Chris Lake, Rune, Iggy Azalea, Angger Dimas, and Dirtyphonics.

He has remixed many artists and bands, including Jackson 5, Drake, Kanye West, Eminem, Lil Wayne, Mike Posner, Girls Generation, All American Rejects, Refused, The Killers, Bassnectar, Lenny Kravitz, Bloc Party, Snoop Dogg, Robin Thicke, S.P.A., Kid Cudi, Fërnando Oviedo,Chester French and Peaches.

He remixed the track "When The Wind Blows" that features on the UK edition of The All-American Rejects' 2008 album When The World Comes Down.

On November 10, 2009 he released a remix for Drake's song "Forever". The song features Drake, Kanye West, Lil Wayne, and Eminem. The track made it to the top of Hype Machine's chart in December 2009.^[7]

Through relentless touring he gained huge support from colleges. Performing an average of 250 shows a year, he has recently started touring with production via bus tours like the spring 2012 Deadmeat Tour he headlined over 55 cities in 60 dates across the United States and Canada.

In March 2010 Aoki released "I'm In The House", a collaboration with Zuper Blahq—alter-ego of The Black Eyed Peas singer will.i.am. The song charted at #29 in the UK Singles Chart in its first week of release.

Producer-songwriter Lucas Secon confirmed in a May 2010 interview with HitQuarters that he and Rivers Cuomo had recently worked with Aoki on a single.^[8]

In May 2006, Aoki became a board member for MC5 bassist Michael Davis' Music Is Revolution Foundation,^[9] a non-profit organization that provides music education support within public schools.^[10]

Business ventures[link]

The Dim Mak Collection^[11] clothing line was launched in 2006.^[12] A new fashion range designed by Steve and his sister Devon Aoki will be coming out in the future.

In 2007, Aoki and friend Greger, the owner of WeSC, came up with the idea together to do the "Aoki headphones." They used different shades of green, because that was Aoki's favorite color at the time.^[13] Each season for 3 years, Aoki designed new headphones for WeSC. He is currently working closely with Sol Republic and is a founding partner in the headphone company. Aoki also is endorsed by Supra Footwear, where he has helped develop and design shoes under his name.

Following somewhat in his father's footsteps, Aoki is a co-owner in two restaurants in Los Angeles and one in New York City. Eveleigh on Sunset Boulevard & Kitchen 24 on Santa Monica Boulevard in West Hollywood. The Little Ruby's on Orchard St in New York City opened in spring 2012.

He co-owns a management company called DECKSTAR.^[14] with DJ AM along with their manager Lawrence Vavra, Matt Colon and Paul Rosenberg. The roster boasts artists such as Blink 182, Holy Ghost!, Infected Mushroom, and Rancid.

He has co-founded and is now developing a website that attracts college students to sell, buy, share books, rent rooms, post events called PILLOWFACE.^[15] It's function is similar to Craiglist but that it targets and is exclusively for college students. When he went on his Dead Meat Tour across the United States and Canada in January through March 2012 he was promoting the website to all the colleges across the country.

In November 2009, Aoki created his own magazine titled "Aoki" through a celebrity magazine publishing company called MYMAG.^[16]

Guest appearances[link]

He was featured in the video games NBA 2K8 and NBA 2K9 as a special celebrity player, even though he admits to being terrible at basketball. He makes cameos in the videos for Cobra Starship's 2007 single "Send My Love to the Dancefloor, I'll See You in Hell (Hey Mister DJ)" and The Sounds' single "Tony The Beat".

On January 2012, Steve Aoki released new tracks on Turntable.fm in conjunction with SOL REPUBLIC Headphones^[17] making him the first established artist to fully orchestrate a listening session using the platform.^[18]

Discography[link]

Studio albums[link]

Mix albums[link]

Singles[link]

As featured artist[link]

Promotional singles[link]

Remixes[link]

• Michael Jackson – "Dancin' Machine" (Universal Motown)
• Autoerotique – "Gladiator" (Steve Aoki x DJ AM) (Dim Mak)
• NASA – "Gifted" (feat. Kanye West, Lykke Li, Santigold) (Anti)
• Chris Cornell – "Part of Me" (feat. Timbaland) (Interscope)
• Chester French – "She Loves Everybody" (Star Trak)
• The Killers – "Spaceman" (Steve Aoki & The Bloody Beetroots) (Polydor)
• Fact – "Rise" (Avex)
• All American Rejects – "The Wind Blows" (Interscope)
• Good Charlotte – "Misery" (Epic)
• S.P.A. – "Pets Dance" (Dim Mak)
• Lenny Kravitz – "Dancin' Til Dawn" (Virgin)
• Robin Thicke – "Magic" (Interscope)
• Duran Duran – "Skin Divers" (feat. Timbaland) (Interscope)
• Drake – "Forever" (feat. Kanye West, Lil Wayne & Eminem)^[7]
• Weezer – "(If You're Wondering If I Want You To) I Want You To"
• Kid Cudi – "Pursuit of Happiness" (feat. MGMT & Ratatat)
• Klaxons – "Echoes"
• Bassnectar - "Red Step"
• Girls' Generation – "MR. TAXI"
• Mike Posner - "She Looks Like Sex"

Weird Science production[link]

Steve Aoki and Blake Miller's production group

• Haus of Cards – "Original" (Dim Mak)
• Snoop Dogg – "Sensual Seduction" (Geffen)
• Teddybears – "Cobrastyle" (Atlantic)
• Bloc Party – "Helicopter" (Dim Mak)
• The Rakes – "Work Work Work" (Dim Mak)
• Metro Station – "Control" (Columbia)
• Younglove – "Discotech" (Island)
• Peaches – "Boys Wanna Be Her" (XL)
• Under the Influence of Giants – "Mama's Room" (Island)
• The Fashion – "Like Knives & Solo Impala" (Columbia)

Featurings[link]

• The Bloody Beetroots – "Warp 1977" (feat. Steve Aoki & Bobberman) (Dim Mak)
• The Bloody Beetroots – "Warp 1.9" (feat. Steve Aoki) (Dim Mak)
• The Bloody Beetroots – "Warp 7.7" (feat. Steve Aoki) (Dim Mak)
• Junkie XL – "1967 Poem" (feat. Steve Aoki) (Nettwerk)
• Motor – "Kick It" (feat. Steve Aoki) (Dim Mak)
• Tai – "Paradise Poltergeist" (feat. Steve Aoki) (Dim Mak)
• Travis Barker – "Misfits" (feat. Steve Aoki) (Dim Mak)

Collaborations[link]

• Steve Aoki & Armand Van Helden – "Brrrat"
• Steve Aoki – "I'm In The House" (feat. Zuper Blahq)
• Steve Aoki & Laidback Luke & Lil Jon – "Turbulence"
• Steve Aoki & Afrojack – " No Beef"
• Steve Aoki & Sidney Samson – "Wake Up Call"
• Steve Aoki & Atari Teenage Riot – "Codebreaker"
• Steve Aoki & Tiësto – "Tornado"
• Steve Aoki & Travis Barker – "Misfits"
• Nervo, Afrojack & Steve Aoki – "We're All No One"
• Steve Aoki feat. LMFAO and Nervo - "Livin' My Love"
• Steve Aoki, Kid Cudi & Travis Barker - "Cudi The Kid"
• Steve Aoki & Knife Party - Currently Untitled Track

Awards[link]

This biographical section of an article needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately, especially if potentially libelous or harmful. (March 2011)

• Best DJ of the Year – Paper Magazine (2007)
• Best Set of the Season – Ibiza Awards (2007)
• Best Party Rocker DJ – BPM Magazine (2007)
• Best Mix Album of the Year – Billboard (2008)

References[link]

External links[link]

• Official website
• The LA Times article
• Dim Mak Records website
• Steve Aoki on Myspace
• Weird Science on Myspace
• UCSB Student Interview with Steve Aoki
• The Santa Barbara Independent article
• Interview with Steve Aoki, Submerge Magazine, Dec. 2008
• Interview by Maximalminimal, April 2009
• Interview by Clubplanet, May 2010
• Steve Aoki on RCRD LBL

David Beckham

Personal information
Full name	David Robert Joseph Beckham
Date of birth	(1975-05-02) 2 May 1975 (age 37)
Place of birth	Leytonstone, London, England
Height	6 ft 0 in (1.83 m)[1]
Playing position	Midfielder
Club information
Current club	Los Angeles Galaxy
Number	23
Youth career
	Tottenham Hotspur
	Brimsdown Rovers
1991–1993	Manchester United
Senior career*
Years	Team	Apps†	(Gls)†
1993–2003	Manchester United	265	(85)
1995	→ Preston North End (loan)	5	(2)
2003–2007	Real Madrid	116	(14)
2007–	Los Angeles Galaxy	81	(13)
2009	→ Milan (loan)	18	(2)
2010	→ Milan (loan)	11	(0)
National team‡
1992–1993	England U18	3	(0)
1994–1996	England U21	9	(0)
1996–2009	England	115	(17)
* Senior club appearances and goals counted for the domestic league only and correct as of 00:30, 14 April 2012. † Appearances (Goals). ‡ National team caps and goals correct as of 3 November 2009

David Robert Joseph Beckham, OBE^[2] (born 2 May 1975)^[3] is an English association footballer who plays for Los Angeles Galaxy. He has played for Manchester United, Preston North End, Real Madrid, Milan, and the England national team for which he holds the appearance record for an outfield player.^[4]

Beckham's career began when he signed a professional contract with Manchester United, making his first-team debut in 1992 aged 17.^[5] During his time there, United won the Premier League title six times, the FA Cup twice, and the UEFA Champions League in 1999.^[5] He left Manchester United to sign for Real Madrid in 2003, where he remained for four seasons,^[6] clinching the La Liga championship in his final season with the club.^[7] In January 2007, it was announced that Beckham would leave Real Madrid for the Major League Soccer club Los Angeles Galaxy,^[8] signing a five-year contract with them on 1 July 2007. While a Galaxy player, he spent two loan spells in Italy with Milan in 2009 and 2010. On 20 November 2011, he joined an elite group of players to have won three league titles in three different countries, when Los Angeles won their third MLS Cup.^[9]

In international football, Beckham made his England debut on 1 September 1996, at the age of 21. He was made captain from 15 November 2000^[10] until the 2006 FIFA World Cup finals,^[11] during which he played 58 times. He earned a much-publicised hundredth cap against France on 26 March 2008,^[12] and became the all-time outfield player appearance record holder on 28 March 2009 when he surpassed Bobby Moore's total of 108 caps.^[4] With 115 career appearances to date, he has stated that he does not intend to retire from international football. Having missed the 2010 World Cup through injury, Beckham has not played for England since 14 October 2009.^[13]

Beckham has twice been runner-up for FIFA World Player of the Year^[5] and in 2004 was the world's highest-paid footballer when taking into account salary and advertising deals.^[14] Beckham was the first British footballer to play 100 Champions League matches.^[5] He is third in the Premier League's all time time assist provider chart, with 152 assists in 265 appearances.^[15] When joining the MLS in 2007 he was given the highest player salary in the league's history, with his playing contract with the Galaxy over the next three years being worth US$6.5m per year.^{[16][17][18][19]}

He is married to Victoria Beckham and they have four children, Brooklyn Joseph, Romeo James, Cruz David, and Harper Seven. As of 2009, the couple's joint wealth is estimated at £125 million.^[20]

Club career[link]

Childhood and early career[link]

Beckham was born at Whipps Cross University Hospital in Leytonstone, London, England.^[21] He is the son of Sandra Georgina (née West) (b. 1949), a hairdresser, and David Edward Alan "Ted" Beckham (b. Edmonton, London, July–September 1948), a kitchen fitter, who married at the London Borough of Hackney in 1969,^[22][23] He regularly played football in Ridgeway Park, Chingford, as a child, and attended Chase Lane Primary School and Chingford Foundation School.^[24] In a 2007 interview, Beckham said that, "At school whenever the teachers asked, 'What do you want to do when you're older?' I'd say, 'I want to be a footballer.' And they'd say, 'No, what do you really want to do, for a job?' But that was the only thing I ever wanted to do."^[25] Beckham's maternal grandfather was Jewish,^[26] and Beckham has referred to himself as "half Jewish"^[27] and wrote in his autobiography "I've probably had more contact with Judaism than with any other religion".^[28] In his book Both Feet on the Ground, he stated that growing up he attended church every week with his parents and his older sister, Lynne Georgina and younger sister, Joanne Louise.^[29][30]

His parents were fanatical Manchester United supporters who would frequently travel to Old Trafford from London to attend the team's home matches. David inherited his parents' love of Manchester United, and his main sporting passion was football. He attended one of Bobby Charlton's football schools in Manchester and won the chance to take part in a training session at FC Barcelona, as part of a talent competition. He played for a local youth team called the Ridgeway Rovers – coached by his father, Stuart Underwood and Steve Kirby. Beckham was a Manchester United mascot for a match against West Ham United in 1986. Young Beckham had trials with his local club Leyton Orient, Norwich City and attended Tottenham Hotspur's school of excellence. Tottenham Hotspur was the first club he played for. During a two-year period in which Beckham played for Brimsdown Rovers' youth team, he was named Under-15 Player of the Year in 1990.^[31] He also attended Bradenton Preparatory Academy, but signed schoolboy forms at Manchester United on his fourteenth birthday, and subsequently signed a Youth Training Scheme contract on 8 July 1991.

Manchester United[link]

Beckham was part of a group of young players at the club who guided the club to win the FA Youth Cup in May 1992, with Beckham scoring in the second leg^[32] of the final against Crystal Palace. He made his first appearance for United's first-team that year, as a substitute in a League Cup match against Brighton & Hove Albion, and signed his first professional contract shortly afterwards. United reached the final of the Youth Cup again the following year, with Beckham playing in their defeat by Leeds United, and he won another medal in 1994 when the club's reserve team won their league, although he did not play in any first team games that season.

On 7 December 1994, Beckham made his UEFA Champions League debut, scoring a goal in a 4–0 victory at home to Galatasaray in the final game of the group stage. However, this victory was of little use as they finished third out of four in their group behind FC Barcelona on goal difference.

He then went to Preston North End on loan for part of the 1994–95 season to get some first team experience. He impressed, scoring two goals in five appearances, notably scoring directly from a corner kick.^[33] Beckham returned to Manchester and finally made his Premier League debut for Manchester United on 2 April 1995, in a goal-less draw against Leeds United. He played four times for United in the league that season, as they finished second behind Blackburn Rovers and missed a third successive Premier League title by a single point. He was not in the squad for United's FA Cup final clash with Everton on 20 May, which they lost 1–0 and were left without a major trophy for the first time since 1989.

United manager Sir Alex Ferguson had a great deal of confidence in the club's young players. Beckham was part of a group of young talents Ferguson brought in to United in the 1990s (known as "Fergie's Fledglings"), which included Nicky Butt and Gary and Phil Neville. When experienced players Paul Ince, Mark Hughes, and Andrei Kanchelskis left the club after the end of the 1994–95 season, his decision to let youth team players replace them instead of buying star players from other clubs (United had been linked with moves for players including Darren Anderton, Marc Overmars, and Roberto Baggio, but no major signings were made that summer), drew a great deal of criticism. The criticism increased when United started the season with a 3–1 defeat at Aston Villa,^[34] with Beckham scoring United's only goal of the game; however, United won their next five matches and the young players performed well.

Beckham swiftly established himself as United's right-sided midfielder (rather than a right-winger in the style of his predecessor Andrei Kanchelskis) and helped them to win the Premier League title and FA Cup double that season, scoring the winner in the semi-final against Chelsea and also provided the corner that Eric Cantona scored from in the FA Cup Final. Beckham's first title medal had, for a while, looked like it would not be coming that season, as United were still 10 points adrift of leaders Newcastle United at the turn of the new year, but Beckham and his team-mates had overhauled the Tynesiders at the top of the league by mid March and they remained top until the end of the season.

Despite playing regularly (and to a consistently high standard) for Manchester United, Beckham did not break into the England squad before Euro 96.^[35]

At the beginning of the 1996–97 season David Beckham was given the number 10 shirt that had most recently been worn by Mark Hughes. On 17 August 1996 (the first day of the Premier League season), Beckham became something of a household name when he scored a spectacular goal in a match against Wimbledon. With United leading 2–0, Beckham noticed that Wimbledon's goalkeeper Neil Sullivan was standing a long way out of his goal, and hit a shot from the halfway line that floated over the goalkeeper and into the net.^[36] When Beckham scored his famous goal, he did so in shoes custom-made for Charlie Miller ("Charlie" embroidered on boots), which had been given to Beckham by mistake.^[37] In a UK poll conducted by Channel 4 in 2002, the British public voted the goal No.18 in the list of the 100 Greatest Sporting Moments.^[38] During the 1996–97 season, he became an automatic first-choice player at United helping them to retain the Premier League championship, and being voted PFA Young Player of the Year by his peers.^[39]

On 18 May 1997, Eric Cantona retired as a player and left the coveted number 7 shirt free, and with Teddy Sheringham arriving from Tottenham Hotspur as Cantona's successor, Beckham left his number 10 shirt for Sheringham and picked up the number 7 jersey. Some fans had felt the number 7 shirt should be retired after Cantona had himself retired, but the shirt number remains in use to this day (most recently by another England star Michael Owen).

United started the 1997–98 season well but erratic performances in the second half of the season saw United finish second behind Arsenal.^[40]

In the 1998–99 season, he was part of the United team that won The Treble of the Premier League, FA Cup and Champions League, a unique feat in English football. There had been speculation that the criticism that he had received after being sent off in the World Cup would lead to him leaving England, but he decided to stay at Manchester United.

To ensure they would win the Premier League title, United needed to win their final league match of the season, at home to Tottenham Hotspur (with reports suggesting that the opposition would allow themselves to be easily beaten to prevent their deadly local rivals Arsenal from retaining the title), but Tottenham took an early lead in the match. Beckham scored the equaliser and United went on to win the match and the league.

Beckham played centre-midfield in United's win over Bayern Munich in the 1999 UEFA Champions League Final, since United's first string centre-midfielders Paul Scholes and Roy Keane were suspended for the match. United were losing the match 1–0 at the end of normal time, but won the trophy by scoring two goals in injury time. Both of the goals came from corners taken by Beckham. Those crucial assists, coupled with great performances over the rest of the season, led to him finishing runner up to Rivaldo for 1999's European Footballer of the Year and FIFA World Player of the Year awards.

Beckham in a match against Bristol Rovers

Despite Beckham's achievements in the 1998–99 season, he was still unpopular among some opposition fans and journalists, and he was criticised after being sent off for a deliberate foul in Manchester United's World Club Championship match against Necaxa. It was suggested in the press that his wife was a bad influence on him, and that it might be in United's interests to sell him,^[41] but his manager publicly backed him and he stayed at the club. During the 1999–2000 season, there was a talk of a transfer to Juventus in Italy, but this never happened.

By the early 2000s, the relationship between Ferguson and Beckham had begun to deteriorate, possibly as a result of Beckham's fame and commitments away from football. In 2000, Beckham was given permission to miss training to look after his son Brooklyn, who had gastroenteritis, but Ferguson was furious when Victoria Beckham was photographed at a London Fashion Week event on the same night, claiming that Beckham would have been able to train if Victoria had looked after Brooklyn that day. He responded by fining Beckham the maximum amount that was permitted (two weeks' wages – then £50,000) and dropping him for a crucial match against United's rivals Leeds United. He later criticised Beckham for this in his autobiography, claiming he had not been "fair to his teammates"^[42] Beckham had a good season for his club, though, and helped United to win the Premier League by a record margin.

"He was never a problem until he got married. He used to go into work with the academy coaches at night time, he was a fantastic young lad. Getting married into that entertainment scene was a difficult thing – from that moment, his life was never going to be the same. He is such a big celebrity, football is only a small part."' – Alex Ferguson speaking about Beckham's marriage in 2007.^[43]

Beckham helped United retain the Premier League title in 1999–2000 by an 18-point margin – after being pushed by Arsenal and Leeds United for much of the season, United won their final 11 league games of the season, with Beckham scoring five goals during this fantastic run of form. He managed six league goals that season, and scored eight goals in all competitions.

He was a key player in United's third successive league title in 2000–01 – only the fourth time that any club had achieved three league titles in a row. He scored nine goals that season, all in the Premier League.

On 10 April 2002, Beckham was injured during a Champions League match against Deportivo La Coruña, breaking the second metatarsal bone in his left foot. There was speculation in the British media that the injury might have been caused deliberately, as the player who had injured Beckham was Argentine Aldo Duscher, and England and Argentina were due to meet in that year's World Cup.^[44] The injury prevented Beckham from playing for United for the rest of the season and they missed out on the Premier League title to Arsenal (also being knocked out of the European Cup by Bayer Leverkusen on away goals in the semi-finals), but he signed a three-year contract in May, following months of negotiations with the club, mostly concerning extra payments for his image rights. The income from his new contract, and his many endorsement deals, made him the highest-paid player in the world at the time.^[45]

2001–02 was arguably Beckham's best season as a United player, though. He scored 11 goals in 28 league games, and a total of 16 goals in 42 games in all competitions, the best tally of his career.

Following an injury early in the 2002–03 season, Beckham was unable to regain his place on the Manchester United team, with Ole Gunnar Solskjær having replaced him on the right side of midfield. His relationship with his manager deteriorated further on 15 February 2003 when, in the changing room following an FA Cup defeat to Arsenal, a furious Alex Ferguson threw^{[46][47][48][49][50] [51][52]} or kicked a boot that struck Beckham over the eye, causing a cut that required stitches. The incident led to a great deal of transfer speculation involving Beckham, with bookmakers offering odds on whether he or Ferguson would be first to leave the club.^[53] Although the team had started the season badly, their results improved greatly from December onwards and they won the league, with Beckham managing a total of 11 goals in 52 games in all competitions.

He was still a first-choice player for England, however, and was awarded an OBE for services to football on 13 June 2003.^[54]

Beckham had made 265 Premier league appearances for United and scored 61 goals. He also made 81 Champions league appearances, scoring 15 goals. Beckham won six Premier League titles, two FA Cups, one European Cup, one Intercontinental Cup, and one FA Youth Cup in the space of 12 years. By this stage, he was their joint second longest serving player behind Ryan Giggs (having joined them at the same time as Nicky Butt, Gary Neville and Paul Scholes).

Real Madrid[link]

Beckham (top) and Zinedine Zidane at Real Madrid in August 2003

As the summer 2003 transfer window approached Manchester United appeared keen to sell Beckham to FC Barcelona^[55] and the two clubs even announced that they reached a deal to move the player to Barcelona,^[56] but instead he joined reigning Spanish champions Real Madrid for €35 million (£25m) transfer fee^[57] on a four-year contract as the latest of the galáctico signings by club president Florentino Pérez. The news came as a bitter pill to the newly elected Barça president Joan Laporta who based much of his presidential campaign precisely on signing Beckham.^[58] Though announced in mid-June, the transfer was completed on 1 July 2003, making him the third Englishman to play for the club after Laurie Cunningham and Steve McManaman. Following a successful medical on 2 July, Beckham was unveiled in front of 500 accredited journalists from 25 countries at Real's basketball facility where he was handed the Real shirt by club legend Alfredo di Stéfano.^[59] Although Beckham had worn the number seven shirt for Manchester United and England, he was unable to wear it at Madrid as it was currently assigned to club captain Raúl. The Englishman decided to wear number 23 instead, citing his admiration of basketball player Michael Jordan, who also wore the number 23 shirt, as the reason behind his decision.^[60]

In the week before Beckham presentation, Real named Carlos Queiroz as their new head coach, meaning that Beckham got reunited with a familiar face upon arriving to Madrid since Queiroz spent the previous season as Alex Ferguson's assistant at Manchester United. In late July 2003, the club went on a tour of the Far East as part of the pre-season training, but also to cash in on Beckham's huge marketing appeal in Asia where he enjoyed tremendous following. Real's brand recognition in that part of the globe was already well established as the club made financially successful trips to Asia during previous off-seasons, however the presence of global marketing icon such as Beckham made this particular tour a financial smash for los Merengues.^[61]

Shortly after his Real switch, Beckham also dropped his longtime agent Tony Stephens of SFX Europe who guided him to and through super-stardom and was one of the key players that engineered Beckham's move from Manchester to Madrid. Beckham signed on with Simon Fuller and his company 19 Entertainment that already managed the career of David's wife Victoria.^[62] Beckham also appointed close friend Terry Byrne to be his personal manager.^[16][63]

In late August 2003, Real Madrid won the Spanish Super Cup over two legs versus RCD Mallorca, with Beckham scoring the final goal in a 3–0 return leg win at home, thus setting the stage for the start of the league season. Playing on a star-laden team along with Zinedine Zidane, Ronaldo, Luis Figo, Roberto Carlos, Raúl, Iker Casillas, etc., Beckham did not require much time to settle in, scoring five times in his first 16 matches (including a goal less than three minutes into his La Liga debut). Queiroz mostly favoured the adaptable 5–3–2 formation with two fullbacks Michel Salgado and Roberto Carlos often joining the attack down the wings, while Beckham quickly found a regular playing spot on the right of the 3-man midfield alongside Zidane and Figo.^[64]

Real Madrid were runners-up in the Copa del Rey, were knocked out of the UEFA Champions League at the quarter-final stage and finished the league season in fourth place, meaning the team, whose president Pérez expected them to win either the Spanish league or the Champions League each season, did not match expectations.

In July 2004, while Beckham was in pre-season training in Spain, an intruder scaled a wall at the Beckham home while carrying a can of petrol. Victoria and their children were in the house at the time, but security guards apprehended the man before he reached the house.^[65]

The league season began with new head coach José Antonio Camacho behind the bench, but he ended up lasting only three matches, handing in his resignation following week 3 fixture as Real dropped to eighth spot in the La Liga standings. Camacho's assistant Mariano García Remón took over on temporary basis as Real leadership scrambled to find a permanent replacement. Beckham made more headlines on 9 October 2004 when he admitted intentionally fouling Ben Thatcher in an England match against Wales in order to get himself booked. Beckham was due to receive a one-match suspension for his next caution, and had picked up an injury, which he knew would keep him out of England's next match, so he deliberately fouled Thatcher in order to serve his suspension in a match that he would have had to miss anyway. The Football Association asked Beckham for an explanation of his actions and he admitted that he had "made a mistake" and apologised.^[66] He was sent off shortly afterwards, this time in a league match for Real Madrid against Valencia CF. Having received a yellow card, he was judged to have sarcastically applauded the referee and was given a second yellow card, causing an automatic dismissal, although the suspension was cancelled on appeal two days later.

By Christmas 2004, with the team sitting in second league spot, García Remón was gone as Vanderlei Luxemburgo became the new head coach. However, the well-traveled Brazilian failed to inspire the team to the title as Real again finished the season in the runner-up spot.

On 3 December 2005, Beckham was sent off for the third time that season in a league match against Getafe CF. One day later Luxemburgo got the axe and was replaced with Juan Ramón López Caro. By the end of that season, Beckham led La Liga in number of assists.

Warming up with Real Madrid in August 2006

During the season, Beckham established football academies in Los Angeles and east London and he was named a judge for the 2006 British Book Awards.^[67] Real Madrid finished second to Barcelona in the 2005–06 La Liga, albeit with a large 12-point gap, and reached the last 16 only in the Champions League after losing to Arsenal. The season also marked the end of an era for the club as Pérez resigned his president post in January 2006 with Vicente Boluda named as replacement on interim basis until the end of the season.

The summer 2006 off-season marked a turbulent time as club president elections were held. Ramón Calderón became the new Real president. As expected, none of the club officials that served under the previous president were kept, including head coach López Caro.

Initially out of favour with newly arrived head coach Fabio Capello, Beckham started only a few games at the beginning of the season, as the speedier José Antonio Reyes was normally preferred on the right wing. In the first nine matches Beckham started, Real lost seven.

On 10 January 2007, after prolonged contract negotiations, Real Madrid's sporting director Predrag Mijatović announced that Beckham would not remain at Real Madrid after the end of the season. However, he later claimed that he was mistranslated and that he actually said that Beckham's contract had not yet been renewed.^[68]

On 11 January 2007, Beckham announced that he had signed a five-year deal to play for Los Angeles Galaxy beginning 1 July 2007. On 13 January 2007, Fabio Capello said that Beckham had played his last game for Real Madrid, although he would continue to train with the team.^[69] A few days later while speaking to the students at Villanueva University Center in Madrid, club president Calderón said that Beckham is "going to Hollywood to be half a film star", adding "our technical staff were right not to extend his contract, which has been proved by the fact that no other technical staff in the world wanted him except Los Angeles".^[70]

However, about a month later, Capello backtracked on his earlier statement, allowing Beckham to rejoin the team for the match against Real Sociedad on 10 February 2007. The player immediately repaid his head coach's trust by scoring the equalising goal from a 27-yard free kick as Real Madrid eventually recorded a 2–1 victory.^[71] In his final UEFA Champions League appearance for the club, Real Madrid were knocked out of the competition by Bayern Munich at the round-of-16 stage (on the away goals rule) on 7 March 2007. The return leg against Bayern was Beckham's 103rd match in the Champions League, at the time placing him third on the all-time appearances list in the competition.

Beckham's last season in Real Madrid

On 17 June 2007, the last day of the La Liga season, Beckham started in his final match for the club, a 3–1 win over RCD Mallorca, which saw them clinch the title from Barcelona. With Real down 0–1 Beckham limped off the field and was replaced by José Antonio Reyes who scored two goals leading the team to that season's La Liga title, their first since Beckham had signed with them and 30th overall in club's history. Although Real and Barca both finished level on points, Madrid took the title because of superior head-to-head record, capping a remarkable six-month turnaround for Beckham. With his wife and children along with celebrity friends Tom Cruise and Katie Holmes watching from a luxury box at Bernabeu Stadium, it was only Beckham's second piece of silverware since he joined the famous club.

Towards the end of the season, as Beckham was getting back into Capello's good books after successfully fighting his way back into the first team, Real Madrid announced they would try to untie his transfer to LA Galaxy, but were ultimately unsuccessful.^[72] Several weeks before Beckham's scheduled arrival to the United States, Real's management contacted LA Galaxy's ownership group about reacquiring the player, but were quickly turned down.^[73]

A month after the conclusion of Beckham's Real career, Forbes magazine reported that he had been the party primarily responsible for the team's huge increase in merchandise sales, a total reported to top US$600 million during Beckham's four years at the club.^[74]

Los Angeles Galaxy[link]

Beckham (centre) scores his first goal for LA Galaxy

Beckham's involvement with Major League Soccer began while he was still a Real Madrid player when it was confirmed on 11 January 2007 that the world's most famous footballer would be leaving Madrid in six months in order to join MLS' Los Angeles Galaxy. The speculation about his new contract in Madrid was thus put to an end and the following day Beckham's official press conference was held in conjunction with the 2007 MLS SuperDraft.^[76]

Predictably, the announcement made top news all across the globe. Though many worldwide media outlets reported the deal to be worth US$250 million,^[77] the astronomical figure was soon revealed to be something of a PR stunt engineered by Beckham's media handlers (British representative agency 19 Entertainment).^[78] In order to maximise the media effect, in the press release they decided to list the potential sum that Beckham could make over the 5-year period from all his revenue sources, which in addition to his Galaxy pay also include his personal endorsements. Beckham's actual deal with the Galaxy was a 5-year contract worth US$32.5 million in total or $6.5 million per year.^[79] The cost of his signing was spread evenly among the then 14 MLS teams rather than picked up just by LA Galaxy because the goal was to boost the standing in America of professional soccer as a whole, against the country’s indigenous sports.^[80]

The high-profile acquisition paid immediate financial dividends for Galaxy long before Beckham joined the team. On the strength of the signing and the media frenzy it created, the club was able to pull off a new 5-year shirt sponsorship deal with Herbalife nutrition company worth US$20 million. The gate revenue peaked as well with 11,000 new season tickets holders and sold-out luxury suites (each one of the 42 inside the team's home ground, the Home Depot Center).^[81] Even the LA Galaxy owners Anschutz Entertainment Group (AEG) saw an immediate spike in business. Involved on many business fronts worldwide, AEG was already leveraging its Beckham association in places such as China, where the company had been working aggressively in Shanghai and Beijing for years to receive clearance to build arenas and stadiums. The company's CEO Tim Leiweke put it as follows: "Suddenly, we're known as the company that owns the team that David Beckham is going to play for, so our world changed".^[82]

In the months following the announcement, the additional terms of Beckham's contract became public knowledge. One unique contract provision was giving him the option of buying an MLS expansion franchise at a fixed price whenever he stopped playing in the league – an allowance that the league's owners had never given to a player before. Another provision was the opt-out clause after the 2009 season, meaning that should he decide so, Beckham was free to leave the club after completing year three of his 5-year contract.^[81]

In April 2007, he and wife Victoria bought an $18.2 million home on San Ysidro Drive in Beverly Hills.^[83]

Beckham's contract with LA Galaxy took effect on 11 July, and on 13 July, the famous Englishman was officially unveiled as a Galaxy player at the Home Depot Center to much fanfare and world media interest in front of more than 5,000 gathered fans and some 700 accredited media members.^[84] Beckham chose to wear number 23. It was announced that Galaxy jersey sales had already reached a record figure of over 250,000 prior to this formal introduction.^[85]

In parallel, Beckham's handlers at 19 Entertainment succeeded in putting together an unprecedented US media rollout designed to expand his carefully crafted personal brand in America. He made the cover of Sports Illustrated, a few weeks earlier Adidas launched the extensive 13-part ad campaign "Fútbol meets Football" starring Beckham and NFL running back Reggie Bush, and W magazine published a racy photo spread featuring David and wife Victoria. Meanwhile, ESPN sports network was running "Hello, Goodbye" promotional campaign and it also agreed to air David Beckham: New Beginnings documentary produced by 19 Entertainment before the friendly match versus Chelsea, which was expected to be Beckham's American debut. In addition to popularising soccer, Beckham's arrival was used as platform for entertainment industry endeavours. Since both Beckham's and his wife's often overlapping careers were handled by 19 Entertainment that's owned by Simon Fuller, who in turn has a business relationship with the Creative Artists Agency (CAA), one of Hollywood's most powerful talent agencies, it was important also for CAA that the Beckhams made as big a splash as possible upon their arrival in the United States. On 16 July, CAA had hosted a welcoming bash for David at its new eight-storey, $400 million headquarters in Century City with CAA employees reportedly instructed beforehand to line the staircase and clap for Beckham upon his arrival.^[86] That night Victoria's reality show prime-time special Victoria Beckham: Coming to America aired on NBC, drawing terrible reviews in the American press and poor US viewership ratings.^[87]

David Beckham became the Los Angeles Galaxy captain immediately upon joining the team

On Saturday afternoon, 21 July, despite still nursing the injured left ankle that he picked up a month earlier during the final match of La Liga's season, Beckham made his Galaxy debut, coming on for Alan Gordon in the 78th minute of a 0–1 friendly loss to Chelsea as part of the World Series of Soccer.^[88] With a capacity crowd, along with a long Hollywood celebrity list featuring Tom Cruise, Katie Holmes, Eva Longoria, Mary-Kate Olsen, governor Arnold Schwarzenegger, Jennifer Love-Hewitt, Alicia Silverstone and Drew Carey among others, present at the Home Depot Center, the match was broadcast live on ESPN's main network. However, the proceedings on the field of play completely took a back seat to the Beckham spectacle, and despite the presence of worldwide football stars Andriy Shevchenko, Didier Drogba, Michael Ballack, Frank Lampard, and John Terry, the US television cameras were firmly focused on Beckham who spent most of the match on the bench. The match's added time featured a scare for already injured Beckham when he got tackled by Steve Sidwell whose cleats struck Beckham's right foot, sending him airborne before he crumpled hard to the ground. Though the existing injury was not aggravated too much, Beckham's recovery process was set back by about a week. ESPN's presentation of Beckham's debut earned a 1.0 TV rating, meaning it was seen in an average of 947,000 television homes in the US – a disappointing figure given the national media buzz and two weeks of constant promotion by ESPN. For comparison ESPN2's weekly MLS broadcasts on Thursdays drew a consistent 0.2 rating on virtually no promotion while Freddy Adu's MLS debut televised on ABC back in 2004 earned a 1.3 rating.^[83] As far as sporting events that were televised that weekend in the United States, Beckham's much publicised debut drew less TV viewers than British Open golf tournament, a regular-season national baseball game, and even the Indy Racing League's Honda 200 motor race.^[83]

The day after the made-for-TV debut was reserved for the welcoming party for the Beckhams at LA's Museum of Contemporary Art, formally billed as being hosted by Tom Cruise, Katie Holmes, Will Smith, and Jada Pinkett Smith though in actuality a CAA-organized event. Attended by many Hollywood A-listers, the lavish bash was big news in the US celebrity tabloid media, including daily entertainment TV magazines such as Entertainment Tonight and Access Hollywood.^[89]

Back on the soccer front, Beckham missed the next four Galaxy matches – three in the North American SuperLiga and an MLS game away at Toronto FC though he still made the trip with his teammates, sitting on the bench in street clothes. It was in Toronto on 5 August that the team got its first taste of what life would be like on the road with Beckham on the roster. Due to security concerns, it was the first time the team flew on a charter for a road match, rather than flying commercial (MLS normally forbids charter flights for away matches, claiming they provide competitive advantage, but in this case they made an exception due to the frenzy created around Beckham and resulting security issues). Also, instead of the usual MLS-mandated modest hotels, LA Galaxy stayed at the five-star Le Méridien King Edward in downtown Toronto (an expense paid for by the local Toronto promoter), while the glitz and glamour continued with the velvet rope, red carpet party at the Ultra Supper Club with Beckham as the centerpiece guest.^[90]

Two weeks after his 12-minute appearance vs. Chelsea, still not fully healed Beckham finally made his league debut as a substitute on 9 August away versus DC United in front of the sellout crowd of 46,686 (nearly three times the average DC United home crowd) at the RFK Stadium, coming on for Quavas Kirk in the 71st minute.^[91] Coming into the nationally televised match on ESPN, played under a heavy downpour with his team down a man and down a goal, even if only 70% fit, Beckham left a mark during the remaining twenty plus minutes. He hit a long free kick that Carlos Pavón failed to finish on for the equalizier, and then in the final minutes Beckham served a weighted through ball into Donovan's path that United's keeper Troy Perkins managed to break up in the last moment – the Galaxy lost 1–0. The next match on the road trip was at New England Revolution and Beckham decided to sit it out, fearing further aggrivating his ankle on the Gillette Stadium's artificial surface.

Beckham returned to the pitch the following week, again facing DC United, in the SuperLiga semi-final on 15 August. During this game he had many firsts with the Galaxy; his first start, first yellow card and first game as team captain.^[92] He also scored his first goal for the team, from a free kick, and also made his first assist, for Landon Donovan in the second half. These goals gave the team a 2–0 victory, and a place in the North American SuperLiga final versus Pachuca on 29 August.

During the SuperLiga final against Pachuca, Beckham injured his right knee, with an MRI scan revealing that he had sprained his medial collateral ligament and would be out for six weeks. He returned to play in the final home match of the season. The Galaxy were eliminated from playoff contention on 21 October, in the final MLS match of the season, a 1–0 loss to the Chicago Fire. Beckham played as a substitute in the match, bringing his season totals to eight matches played (5 league); one goal scored (0 league); and three assists (2 league).

Beckham trained with Arsenal from 4 January 2008 for three weeks, until he returned to the Galaxy for pre-season training.^[93] Beckham scored his first league goal with the Galaxy on 3 April against the San Jose Earthquakes in the 9th minute.^[94] On 24 May 2008, the Galaxy defeated the Kansas City Wizards 3–1, giving the Galaxy their first winning record in two years and moving the club into first place in the Western Conference. In the match, Beckham scored an empty-net goal from 70 yards out. The goal marked the second time in Beckham's career that he had scored from his own half, the other being a 1996 goal from the half-way line against Wimbledon at Selhurst Park.^[95] Overall, however, the Galaxy had a disappointing year, failing to qualify for the end-of-season play-offs.

Loan to Milan[link]

Beckham playing for Milan

In 2008, Beckham's success in the England national team under Fabio Capello led to speculation that he might return to Europe in order to retain match fitness for the World Cup qualifying matches in 2009. On 30 October 2008, Milan announced that Beckham was to join them on loan from 7 January 2009.^[96] Despite this and other speculation, Beckham made it clear that the move in no way signalled his intent to leave MLS and announced his intent to return to the Galaxy in time for the start of the 2009 season in March.^[97] Many at Milan both within and outside of the club expressed serious reservations about the transfer, with it considered by some players no more than a marketing move.^[98] At Milan, he chose the number 32 shirt previously worn by Christian Vieri, as both the number 7 and 23 shirts were already used by Alexandre Pato and club captain Massimo Ambrosini, respectively. After his physical, Beckham was reportedly told by a club doctor that he believed he can continue playing football for another five years, when he will be 38.^[99]