Marc Russell Benioff (born September 25, 1964) is Chairman & CEO of salesforce.com, a cloud computing company.

Benioff started salesforce.com in March 1999 in a rented San Francisco apartment and defined its mission as The End of Software. He is “credited with turning the software industry on its head” by using the Internet to “revamp the way software programs are designed and distributed.” He has long evangelized software as a service as the model that would replace traditional enterprise software. He is the creator of the term “platform as a service” and has extended salesforce.com’s reach by allowing customers to build their own applications on the company’s architecture, or in the salesforce.com “cloud”. He is the author of three books, including the national best seller Behind the Cloud.

Prior to founding salesforce.com, Benioff was at Oracle Corporation for 13 years in a variety of executive positions in sales, marketing, and product development. At 23, he was named Oracle's Rookie of the Year and three years later he was promoted to vice president, the company's youngest person to hold that title. Before joining Oracle, Benioff worked as an assembly language programmer at the Macintosh Division of Apple Computer, where he was inspired by the company and its co-founder, Steve Jobs. While still in high school, he founded Liberty Software, which specialized in microcomputer games, creating and selling games for the Atari system among others.

Sir Richard Charles Nicholas Branson (born 18 July 1950) is an English business magnate, best known for his Virgin Group of more than 400 companies.

His first business venture was a magazine called Student at the age of 16. In 1970, he set up an audio record mail-order business. In 1972, he opened a chain of record stores, Virgin Records, later known as Virgin Megastores. Branson's Virgin brand grew rapidly during the 1980s, as he set up Virgin Atlantic Airways and expanded the Virgin Records music label.

Branson is the 4th richest citizen of the United Kingdom, according to the Forbes 2011 list of billionaires, with an estimated net worth of US$4.2 billion.

Branson was born in Blackheath, London, the son and eldest child of barrister Edward James Branson (10 March 1918 – 19 March 2011) and Eve Huntley Branson (née Flindt). His grandfather, the Right Honourable Sir George Arthur Harwin Branson, was a judge of the High Court of Justice and a Privy Councillor. Branson was educated at Scaitcliffe School (now Bishopsgate School) until the age of thirteen. He then attended Stowe School until the age of sixteen. Branson has dyslexia and had poor academic performance as a student, but later discovered his ability to connect with others.

Steven Paul "Steve" Jobs (/ˈdʒɒbz/; February 24, 1955 – October 5, 2011) was an American businessman, designer and inventor. He is best known as the co-founder, chairman, and chief executive officer of Apple Inc. Through Apple, he was widely recognized as a charismatic pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields. Jobs also co-founded and served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, when Disney acquired Pixar.

In the late 1970s, Apple co-founder Steve Wozniak engineered one of the first commercially successful lines of personal computers, the Apple II series. Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Apple Lisa and, one year later, the Macintosh. During this period he also led efforts that would begin the desktop publishing revolution, notably through the introduction of the LaserWriter and the associated PageMaker software.

Eric Emerson Schmidt (born April 27, 1955) is an American software engineer, businessman and the current executive chairman of Google. From 2001 to 2011, he served as the chief executive of Google.

Additionally, Schmidt was a former member on the board of directors for Apple Inc. and sat on the boards of trustees for both Carnegie Mellon University and Princeton University.

Along with Mike Lesk, Schmidt co-authored the lex analysis software program for the Unix computer operating system.

Schmidt was born in Washington, D.C., and grew up in Blacksburg, Virginia, United States. After graduating from Yorktown High School, Schmidt attended Princeton University where he earned a B.S. in electrical engineering in 1976. At the University of California, Berkeley, he earned an MS in 1979 for designing and implementing a network linking the campus computer center, the CS and the EECS departments, and a PhD in 1982 in EECS with a dissertation about the problems of managing distributed software development and tools for solving these problems. He was joint author of lex (a lexical analyzer and an important tool for compiler construction). He taught at Stanford Graduate School of Business as a part time professor.

Sheryl Kara Sandberg (born August 28, 1969) is an American businesswoman. She has served as the chief operating officer of Facebook since 2008. Prior to Facebook, Sandberg was Vice President of Global Online Sales and Operations at Google. She also was involved in launching Google's philanthropic arm Google.org. Prior to Google, Sandberg served as chief of staff for the United States Department of the Treasury. In 2012, she was named in Time 100, an annual list of the 100 most influential people in the world assembled by Time.

Sandberg was born in 1969 in Washington, D.C., the daughter of Adele and Joel Sandberg and the oldest of three siblings. Her family moved to North Miami Beach, Florida when she was two years old. She attended public school, where she was "always at the top of her class." Sandberg taught aerobics in the 1980s while in high school.

In 1987, Sandberg enrolled at Harvard College and in 1991, graduated with a B.A. in Economics and was awarded the John H. Williams Prize for the top graduating student in economics. While at Harvard, Sandberg met then professor Larry Summers who became her mentor and thesis adviser. Summers recruited her to be his research assistant at the World Bank, where she worked on health projects in India dealing with leprosy, AIDS, and blindness.