Coordinates | 41°52′55″N87°37′40″N |
---|---|
name | Banana |
image width | 240px |
Alt | Drawing of the Lakatan Banana tree from the Philippines |
Hybrid | Musa acuminata × Musa balbisianaColla 1820 |
group | See Banana Cultivar Groups |
origin | Southeast Asia, South Asia }} |
Banana is the common name for herbaceous plants of the genus Musa and for the fruit they produce. Bananas come in a variety of sizes and colors when ripe, including yellow, purple, and red.
Almost all modern edible parthenocarpic bananas come from the two wild species – Musa acuminata and Musa balbisiana. The scientific names of bananas are Musa acuminata, Musa balbisiana or hybrids Musa acuminata × balbisiana, depending on their genomic constitution. The old scientific names Musa sapientum and Musa paradisiaca are no longer used.
Banana is also used to describe Enset and Fe'i bananas, neither of which belong to the Musa genus. Enset bananas belong to the genus Ensete while the taxonomy of Fe'i-type cultivars is uncertain.
In popular culture and commerce, "banana" usually refers to soft, sweet "dessert" bananas. By contrast, Musa cultivars with firmer, starchier fruit are called plantains or "cooking bananas". The distinction is purely arbitrary and the terms 'plantain' and 'banana' are sometimes interchangeable depending on their usage.
They are native to tropical South and Southeast Asia, and are likely to have been first domesticated in Papua New Guinea. Today, they are cultivated throughout the tropics. They are grown in at least 107 countries, primarily for their fruit, and to a lesser extent to make fiber, banana wine and as ornamental plants.
The banana plant is the largest herbaceous flowering plant. The plants are normally tall and fairly sturdy and are often mistaken for trees, but their main or upright stem is actually a pseudostem that grows tall, growing from a corm. Each pseudostem can produce a single bunch of bananas. After fruiting, the pseudostem dies, but offshoots may develop from the base of the plant. Many varieties of bananas are perennial.
Leaves are spirally arranged and may grow long and wide. They are easily torn by the wind, resulting in the familiar frond look.
Each pseudostem normally produces a single inflorescence, also known as the banana heart. (More are sometimes produced; an exceptional plant in the Philippines produced five.) The inflorescence contains many bracts (sometimes incorrectly called petals) between rows of flowers. The female flowers (which can develop into fruit) appear in rows further up the stem from the rows of male flowers. The ovary is inferior, meaning that the tiny petals and other flower parts appear at the tip of the ovary.
The banana fruits develop from the banana heart, in a large hanging cluster, made up of tiers (called hands), with up to 20 fruit to a tier. The hanging cluster is known as a bunch, comprising 3–20 tiers, or commercially as a "banana stem", and can weigh from . In common usage, bunch applies to part of a tier containing 3-10 adjacent fruits.
Individual banana fruits (commonly known as a banana or 'finger') average , of which approximately 75% is water and 25% dry matter. There is a protective outer layer (a peel or skin) with numerous long, thin strings (the phloem bundles), which run lengthwise between the skin and the edible inner portion. The inner part of the common yellow dessert variety splits easily lengthwise into three sections that correspond to the inner portions of the three carpels.
The fruit has been described as a "leathery berry". In cultivated varieties, the seeds are diminished nearly to non-existence; their remnants are tiny black specks in the interior of the fruit. Bananas grow pointing up, not hanging down.
Bananas are naturally slightly radioactive, more so than most other fruits, because of their high potassium content, and the small amounts of the isotope potassium-40 found in naturally occurring potassium. Proponents of nuclear power sometimes refer to the banana equivalent dose of radiation to support their arguments.
Banana classification has long been a problematic issue for taxonomists due to the way Linnaeus originally classified bananas as two species based only on their methods of consumption, Musa sapientum for dessert bananas and Musa paradisiaca for plantains. However, this simplistic classification has proved to be inadequate to address the sheer number of cultivars (many of them synonymous) existing in its primary center of diversity, Southeast Asia.
Ernest Cheesman first discovered that Musa sapientum and Musa paradisiaca, described by Linnaeus, were actually cultivars and descendants of two wild and seedy species, Musa acuminata and Musa balbisiana, both first described by Luigi Aloysius Colla. He recommended their abolition in favor of reclassifying bananas according to three morphologically distinct cultivars - those primarily exhibiting the botanical characteristics of Musa balbisiana, those primarily exhibiting the botanical characteristics of Musa acuminata, and those with characteristics that are the combination of the two.
Researchers Norman Simmonds and Ken Shepherd proposed the genome-based nomenclature system in 1955. This system eliminated almost all the difficulties and inconsistencies of the nomenclature system of bananas based on Musa sapientum and Musa paradisiaca. Despite this, Musa paradisiaca is still recognized by some authorities today, leading to confusion.
Generally, modern classifications of banana cultivars follow Simmonds' and Shepherd's system. The accepted names for bananas are Musa acuminata, Musa balbisiana or Musa acuminata × balbisiana, depending on their genetic ancestry.
Synonyms include:
For the banana cultivar previously referred to as Musa sapientum, see Latundan Banana. For bananas and plantains previously referred to as Musa paradisiaca, see Plantain.
For a list of the cultivars classified under the new system see Banana cultivar groups.
Comparison between the two wild banana ancestors in the Simmonds and Shepherd table (1955) | ||
Species | Musa acuminata | Musa balbisiana |
Color of pseudostem | Black or grey-brown spots | Unmarked or slightly marked |
! style="width:30em;text-align: left;" | Erect edge, with scarred inferior leaves, not against the pseudostem | Closed edge, without leaves, against the pseudostem |
Stalk | Covered with fine hair | Smooth |
! style="width:30em;text-align: left;" | Short | Long |
Ovum | Two regular rows in the locule | Four irregular rows in the locule |
Elbow of the bract | Tall (< 0.28) | Short (> 0.30) |
Bend of the bract | The bract wraps behind the opening | The bract raises without bending behind the opening |
Form of the bract | Lance- or egg-shaped, tapering markedly after the bend | Broadly egg-shaped |
Peak of the bract | Acute | Obtuse |
Color of the bract | Dark red or yellow on the outside, opaque purple or yellow on the inside | Brown-purple on the outside, crimson on the inside |
Discoloration | The inside of the bract is more bright toward the base | The inside of the bract is uniform |
Scarification of the bract | Prominent | Not prominent |
Free tepal of the male flower | Corrugated under the point | Rarely corrugated |
Color of the male flower | White or cream | Pink |
Color of the markings | Orange or bright yellow | Cream, yellow, or pale pink |
Phytolith discoveries in Cameroon dating to the first millennium BCE triggered an as yet unresolved debate about the date of first cultivation in Africa. There is linguistic evidence that bananas were known in Madagascar around that time. The earliest prior evidence indicates that cultivation dates to no earlier than late 6th century AD. It is likely, however, that bananas were brought at least to Madagascar if not to the East African coast during the phase of Malagasy colonization of the island from South East Asia c400CE.
The Buddhist story Vessantara Jataka briefly mentions the banana, the king Vessantara has found a banana tree (among some other fruit trees) in the jungle, that bear bananas the size of an elephant's tusk.
The banana may have been present in isolated locations of the Middle East on the eve of Islam. There is some textual evidence that the prophet Muhammad was familiar with bananas. The spread of Islam was followed by far-reaching diffusion. There are numerous references to it in Islamic texts (such as poems and hadiths) beginning in the 9th century. By the 10th century the banana appears in texts from Palestine and Egypt. From there it diffused into north Africa and Muslim Iberia. During the medieval ages, bananas from Granada were considered among the best in the Arab world. In 650, Islamic conquerors brought the banana to Palestine. Today, banana consumption increases significantly in Islamic countries during Ramadan, the month of daylight fasting.
Bananas were introduced to the Americas by Portuguese sailors who brought the fruits from West Africa in the 16th century. The word banana is of West African origin, from the Wolof language, and passed into English via Spanish or Portuguese.
Many wild banana species as well as cultivars exist in extraordinary diversity in New Guinea, Malaysia, Indonesia, China, and the Philippines.
In the 15th and 16th century, Portuguese colonists started banana plantations in the Atlantic Islands, Brazil, and western Africa. North Americans began consuming bananas on a small scale at very high prices shortly after the Civil War, though it was only in the 1880s that it became more widespread. As late as the Victorian Era, bananas were not widely known in Europe, although they were available. Jules Verne introduces bananas to his readers with detailed descriptions in Around the World in Eighty Days (1872).
The earliest modern plantations originated in Jamaica and the related Western Caribbean Zone, including most of Central America. It involved the combination of modern transportation networks of steamships and railroads with the development of refrigeration that allowed bananas to have more time between harvesting and ripening. North America shippers like Lorenzo Dow Baker and Andrew Preston, the founders of the Boston Fruit Company started this process in the 1870s, but railroad builders like Minor C Keith also participated, eventually culminating in the multi-national giant corporations like today's Chiquita Brands International and Dole. These companies were monopolistic, vertically integrated (meaning they controlled growing, processing, shipping and marketing) and usually used political manipulation to build enclave economies (economies that were internally self sufficient, virtually tax exempt, and export oriented that contribute very little to the host economy). Their political maneuvers, which gave rise to the term Banana republic for states like Honduras and Guatemala, included working with local elites and their rivalries to influence politics or playing the international interests of the United States, especially during the Cold War, to keep the political climate favorable to their interests.
The vast majority of the world's bananas today are cultivated for family consumption or for sale on local markets. India is the world leader in this sort of production, but many other Asian and African countries where climate and soil conditions allow cultivation also host large populations of banana growers who sell at least some of their crop.
There are peasant sector banana growers who produce for the world market in the Caribbean, however. The Windward Islands are notable for the growing, largely of Cavendish bananas, for an international market, generally in Europe but also in North America. In the Caribbean, and especially in Dominica where this sort of cultivation is widespread, holdings are in the 1-2 acre range. In many cases the farmer earns additional money from other crops, from engaging in labor outside the farm, and from a share of the earnings of relatives living overseas. This style of cultivation often was popular in the islands as bananas required little labor input and brought welcome extra income. Vulnerability to hurricanes in the northern hemisphere and cyclones in the south destroy crops. After the signing of the NAFTA agreements in the 1990s, however, the tide turned against peasant producers. Their costs of production were relatively high and the ending of favorable tariff and other supports, especially in the European Economic Community, made it difficult for peasant producers to compete with the bananas grown on large plantations by the well capitalized firms like Chiquita and Dole. Not only did the large companies have access to cheap labor in the areas they worked, but they were better able to afford modern agronomic advances such as fertilization. The "dollar banana" produced by these concerns made the profit margins for peasant bananas unsustainable.
Caribbean countries have sought to redress this problem by providing government supported agronomic services and helping to organize producers' cooperatives. They have also been supporters of the Fair Trade movement which seeks to balance the inequities in the world trade in commodities.
Cultivated bananas are parthenocarpic, which makes them sterile and unable to produce viable seeds. Lacking seeds, propagation typically involves farmers removing and transplanting part of the underground stem (called a corm). Usually this is done by carefully removing a sucker (a vertical shoot that develops from the base of the banana pseudostem) with some roots intact. However, small sympodial corms, representing not yet elongated suckers, are easier to transplant and can be left out of the ground for up to 2 weeks; they require minimal care and can be shipped in bulk.
It is not necessary to include the corm or root structure to propagate bananas; severed suckers without root material can be propagated in damp sand, although this takes somewhat longer.
In some countries, commercial propagation occurs by means of tissue culture. This method is preferred since it ensures disease-free planting material. When using vegetative parts such as suckers for propagation, there is a risk of transmitting diseases (especially the devastating Panama disease).
As a non-seasonal crop, bananas are available fresh year-round.
In global commerce, by far the most important cultivars belong to the triploid AAA group of Musa acuminata, commonly referred to as Cavendish group bananas. They account for the majority of banana exports, despite only coming into existence in 1836. The cultivars Dwarf Cavendish and Grand Nain (Chiquita Banana) gained popularity in the 1950s after the previous mass-produced cultivar, Gros Michel (also an AAA group cultivar), became commercially unviable due to Panama disease, a fungus which attacks the roots of the banana plant.
Ease of transport and shelf life rather than superior taste make the Dwarf Cavendish the main export banana.
Even though it is no longer viable for large scale cultivation, Gros Michel is not extinct and is still grown in areas where Panama disease is not found. Likewise, Dwarf Cavendish and Grand Nain are in no danger of extinction, but they may leave supermarket shelves if disease makes it impossible to supply the global market. It is unclear if any existing cultivar can replace Cavendish bananas, so various hybridisation and genetic engineering programs are attempting to create a disease-resistant, mass-market banana.
Bananas can be ordered by the retailer "ungassed", and may show up at the supermarket fully green. "Guineo Verde", or green bananas that have not been gassed will never fully ripen before becoming rotten. Instead of fresh eating, these bananas are best suited to cooking, as seen in Mexican culinary dishes.
A 2008 study reported that ripe bananas fluoresce when exposed to ultraviolet light. This property is attributed to the degradation of chlorophyll leading to the accumulation of a fluorescent product in the skin of the fruit. The chlorophyll breakdown product is stabilized by a propionate ester group. Banana-plant leaves also fluoresce in the same way. Green bananas do not fluoresce. The study suggested that this allows animals which can see light in the ultraviolet spectrum (tetrachromats and pentachromats) to more easily detect ripened bananas.
Recent studies have suggested that carbon dioxide (which bananas produce) and ethylene absorbents extend fruit life even at high temperatures. This effect can be exploited by packing the fruit in a polyethylene bag and including an ethylene absorbent, e.g., potassium permanganate, on an inert carrier. The bag is then sealed with a band or string. This treatment has been shown to more than double lifespans up to 3–4 weeks without the need for refrigeration.
colspan=2 | Top 10 banana producing nations(in million metric tons) |
* | 26.2 |
9.0 | |
8.2 | |
7.6 | |
7.2 | |
6.3 | |
* | 2.2 |
2.1 | |
2.0 | |
1.5 | |
World Total | 95.6 |
Bananas and plantains constitute a major staple food crop for millions of people in developing countries. In most tropical countries, green (unripe) bananas used for cooking represent the main cultivars. Bananas are cooked in ways that are similar to potatoes. Both can be fried, boiled, baked, or chipped and have similar taste and texture when served. One banana provides about the same calories as one potato.
In 2009, India led the world in banana production, representing approximately 28% of the worldwide crop, mostly for domestic consumption. The six leading exporting countries (Table, right) together accounted for about two-thirds of exports, each contributing more than 6 million tons, according to Food and Agriculture Organization statistics.
Most producers are small-scale farmers either for home consumption or local markets. Because bananas and plantains produce fruit year-round, they provide an extremely valuable food source during the hunger season (when the food from one annual/semi-annual harvest has been consumed, and the next is still to come). Bananas and plantains are therefore critical to global food security.
Bananas are among the most widely consumed foods in the world. Most banana farmers receive a low price for their produce as grocery companies pay discounted prices for buying in enormous quantity. Price competition among grocers has reduced their margins, leading to lower prices for growers. Chiquita, Del Monte, Dole, and Fyffes grow their own bananas in Ecuador, Colombia, Costa Rica, Guatemala, and Honduras. Banana plantations are capital intensive and demand significant expertise. The majority of independent growers are large and wealthy landowners in these countries. Producers have attempted to raise prices via marketing them as "fair trade" or Rainforest Alliance-certified in some countries.
The banana has an extensive trade history beginning with the founding of the United Fruit Company (now Chiquita) at the end of the 19th century. For much of the 20th century, bananas and coffee dominated the export economies of Central America. In the 1930s, bananas and coffee made up as much as 75% of the region's exports. As late as 1960, the two crops accounted for 67% of the exports from the region. Though the two were grown in similar regions, they tended not to be distributed together. The United Fruit Company based its business almost entirely on the banana trade, because the coffee trade proved too difficult to control. The term "banana republic" has been applied to most countries in Central America, but from a strict economic perspective only Costa Rica, Honduras, and Panama had economies dominated by the banana trade.
The European Union has traditionally imported many of their bananas from former European Caribbean colonies, paying guaranteed prices above global market rates. As of 2005, these arrangements were in the process of being withdrawn under pressure from other major trading powers, principally the United States. The withdrawal of these indirect subsidies to Caribbean producers is expected to favour the banana producers of Central America, in which American companies have an economic interest.
The United States produces few bananas. A mere were grown in Hawaii in 2001. Bananas were once grown in Florida and southern California.
While in no danger of outright extinction, the most common edible banana cultivar Cavendish (extremely popular in Europe and the Americas) could become unviable for large-scale cultivation in the next 10–20 years. Its predecessor 'Gros Michel', discovered in the 1820s, suffered this fate. Like almost all bananas, Cavendish lacks genetic diversity, which makes it vulnerable to diseases, threatening both commercial cultivation and small-scale subsistence farming. Some commentators remarked that those variants which could replace what much of the world considers a "typical banana" are so different that most people would not consider them the same fruit, and blame the decline of the banana on monogenetic cultivation driven by short-term commercial motives.
According to current sources, a deadly form of Panama disease is infecting Cavendish. All plants are genetically identical, which prevents evolution of disease resistance. Researchers are examining hundreds of wild varieties for resistance.
The situation has started to improve as new disease-resistant cultivars have been developed by the International Institute of Tropical Agriculture and the National Agricultural Research Organisation of Uganda (NARO), such as FHIA-17 (known in Uganda as the Kabana 3). These new cultivars taste different from the Cabana banana, which has slowed their acceptance by local farmers. However, by adding mulch and manure to the soil around the base of the plant, these new cultivars have substantially increased yields in the areas where they have been tried.
The International Institute of Tropical Agriculture and NARO, funded by the Rockefeller Foundation and CGIAR have started trials for genetically modified bananas that are resistant to both Black sigatoka and banana weevils. It is developing cultivars specifically for smallholder and subsistence farmers.
Bananas are a staple starch for many tropical populations. Depending upon cultivar and ripeness, the flesh can vary in taste from starchy to sweet, and texture from firm to mushy. Both skin and inner part can be eaten raw or cooked. Bananas' flavor is due, amongst other chemicals, to isoamyl acetate which is one of the main constituents of banana oil.
During the ripening process, bananas produce a plant hormone called ethylene, which indirectly affects the flavor. Among other things, ethylene stimulates the formation of amylase, an enzyme that breaks down starch into sugar, influencing the taste of bananas. The greener, less ripe bananas contain higher levels of starch and, consequently, have a "starchier" taste. On the other hand, yellow bananas taste sweeter due to higher sugar concentrations. Furthermore, ethylene signals the production of pectinase, an enzyme which breaks down the pectin between the cells of the banana, causing the banana to soften as it ripens.
Bananas are eaten deep fried, baked in their skin in a split bamboo, or steamed in glutinous rice wrapped in a banana leaf. Bananas can be made into jam. Banana pancakes are popular amongst backpackers and other travelers in South Asia and Southeast Asia. This has elicited the expression Banana Pancake Trail for those places in Asia that cater to this group of travelers. Banana chips are a snack produced from sliced dehydrated or fried banana or plantain, which have a dark brown color and an intense banana taste. Dried bananas are also ground to make banana flour. Extracting juice is difficult, because when a banana is compressed, it simply turns to pulp. Bananas feature prominently in Philippine cuisine, being part of traditional dishes and desserts like maruya, turrón, and halo-halo. Most of these dishes use the Saba or Cardaba banana cultivar. Pisang goreng, bananas fried with batter similar to the Filipino maruya, is a popular dessert in Malaysia, Singapore, and Indonesia. A similar dish is known in the United States as banana fritters.
Plantains are used in various stews and curries or cooked, baked or mashed in much the same way as potatoes.
Seeded bananas (Musa balbisiana), one of the forerunners of the common domesticated banana, are sold in markets in Indonesia.
Along with other fruits and vegetables, consumption of bananas may be associated with a reduced risk of colorectal cancer and in women, breast cancer and renal cell carcinoma.
Banana ingestion may affect dopamine production in people deficient in the amino acid tyrosine, a dopamine precursor present in bananas.
In India, juice is extracted from the corm and used as a home remedy for jaundice, sometimes with the addition of honey, and for kidney stones.
Individuals with a latex allergy may experience a reaction to bananas.
In a Nepalese system the trunk is harvested instead, and small pieces are subjected to a softening process, mechanical fiber extraction, bleaching and drying. After that, the fibers are sent to the Kathmandu Valley for use in rugs with a silk-like texture. These banana fiber rugs are woven by traditional Nepalese hand-knotting methods, and are sold RugMark certified.
In South Indian state of Tamil Nadu after harvesting for fruit the trunk (outer layer of the shoot) is made into fine thread used in making of flower garlands instead of thread.
In all the important festivals and occasions of Tamils the serving of bananas plays a prominent part. The banana (Tamil: or ) is one of three fruits with this significance, the others being mango and jack fruit.
Category:Fiber plants Category:Flora of Jamaica Category:Inflorescence vegetables Category:Puerto Rican ingredients Category:Staple foods Category:Tropical agriculture Category:Tropical fruit
ace:Pisang ab:Абанан ar:موز an:Musa × paradisiaca ast:Plátanu gn:Pakova ay:Puquta az:Banan bn:কলা (ফল) bjn:Pisang zh-min-nan:Kin-chio ba:Банан be:Банан be-x-old:Банан bcl:Batag bo:ངང་ལག bs:Banana br:Bananez bg:Банан ca:Banana cs:Banán tum:Ntochi co:Banana cy:Banana da:Banan de:Dessertbanane dv:ދޮންކެޔޮ nv:Hashkʼaan (łitsooígíí) et:Banaan el:Μπανάνα es:Musa × paradisiaca eo:Banano eu:Banana ee:Akɔɖu fa:موز fr:Banane ga:Banana gv:Bananey gd:Banana gl:Banana gan:香蕉 gu:કેળાં hak:Khiûng-tsiâu ko:바나나 hi:केला hsb:Bananowc hr:Banana io:Banano id:Pisang ia:Banana is:Banani it:Banana he:בננה jv:Gedhang kn:ಬಾಳೆ ಹಣ್ಣು pam:Sagin ka:ბანანი csb:Banan kk:Банан rw:Umuneke sw:Ndizi kv:Банан ht:Bannann ku:Mûz mrj:Банан la:Musa (genus) lv:Banāns lt:Bananas ln:Etabé jbo:badna lmo:Musa hu:Banán mk:Банана mg:Akondro ml:വാഴ mr:केळ arz:موز ms:Pisang mn:Гадил my:ငှက်ပျော nah:Zapalōtl fj:Jaina nl:Banaan (vrucht) cr:ᐋᐧᑳᐢ ne:केरा ja:バナナ no:Bananer nn:Banan oc:Banana or:କଦଳୀ pnb:کیلا koi:Банан km:ចេក pcd:Banade pl:Banan pt:Banana ro:Banană qu:Puquchi ru:Банан sco:Bananae sq:Bananja scn:Banana si:කෙසෙල් simple:Banana sk:Banán sl:Bananovec so:Moos ckb:مۆز sr:Банана sh:Banana su:Cau fi:Banaani sv:Banan tl:Saging ta:வாழை te:అరటి th:กล้วย to:Fusi tr:Muz udm:Банан uk:Банан ur:کیلا vi:Chuối vls:Bananne war:Saging yi:באנאן yo:Ọ̀gẹ̀dẹ̀ zh-yue:蕉 bat-smg:Banans zh:香蕉
This text is licensed under the Creative Commons CC-BY-SA License. This text was originally published on Wikipedia and was developed by the Wikipedia community.
The World News (WN) Network, has created this privacy statement in order to demonstrate our firm commitment to user privacy. The following discloses our information gathering and dissemination practices for wn.com, as well as e-mail newsletters.
We do not collect personally identifiable information about you, except when you provide it to us. For example, if you submit an inquiry to us or sign up for our newsletter, you may be asked to provide certain information such as your contact details (name, e-mail address, mailing address, etc.).
When you submit your personally identifiable information through wn.com, you are giving your consent to the collection, use and disclosure of your personal information as set forth in this Privacy Policy. If you would prefer that we not collect any personally identifiable information from you, please do not provide us with any such information. We will not sell or rent your personally identifiable information to third parties without your consent, except as otherwise disclosed in this Privacy Policy.
Except as otherwise disclosed in this Privacy Policy, we will use the information you provide us only for the purpose of responding to your inquiry or in connection with the service for which you provided such information. We may forward your contact information and inquiry to our affiliates and other divisions of our company that we feel can best address your inquiry or provide you with the requested service. We may also use the information you provide in aggregate form for internal business purposes, such as generating statistics and developing marketing plans. We may share or transfer such non-personally identifiable information with or to our affiliates, licensees, agents and partners.
We may retain other companies and individuals to perform functions on our behalf. Such third parties may be provided with access to personally identifiable information needed to perform their functions, but may not use such information for any other purpose.
In addition, we may disclose any information, including personally identifiable information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal proceeding or governmental request.
We do not want you to receive unwanted e-mail from us. We try to make it easy to opt-out of any service you have asked to receive. If you sign-up to our e-mail newsletters we do not sell, exchange or give your e-mail address to a third party.
E-mail addresses are collected via the wn.com web site. Users have to physically opt-in to receive the wn.com newsletter and a verification e-mail is sent. wn.com is clearly and conspicuously named at the point of
collection.If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by e-mailing us at michaelw(at)wn.com
The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during registration and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100 percent secure, however. Therefore, though we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
If we decide to change our e-mail practices, we will post those changes to this privacy statement, the homepage, and other places we think appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.
If we make material changes to our e-mail practices, we will notify you here, by e-mail, and by means of a notice on our home page.
The advertising banners and other forms of advertising appearing on this Web site are sometimes delivered to you, on our behalf, by a third party. In the course of serving advertisements to this site, the third party may place or recognize a unique cookie on your browser. For more information on cookies, you can visit www.cookiecentral.com.
As we continue to develop our business, we might sell certain aspects of our entities or assets. In such transactions, user information, including personally identifiable information, generally is one of the transferred business assets, and by submitting your personal information on Wn.com you agree that your data may be transferred to such parties in these circumstances.